Documenting the Worst PR Disaster in Vtuber HISTORY - The Selen Tatsuki X Nijisanji Incident

[@MujinOfficial]

I PULLED AN ALL NIGHTER ON A SUNDAY NIGHT TO FINISH THIS VIDEO AND I'M SLEEP DEPRIVED AT WORK RN, SUBSCRIBE TO GIVE ME ENERGY 🙏🙏🙏 CHECK OUT MY VTUBER REVEAL ON TWITTER twitter.com/muj_in JOIN THE DISCORD FOR INSANITY: discord.gg/Mujin INSTAGRAM PAGE SO YOU CAN SEND REELS OF ME LAUGHING LIKE A HYENA TO YOUR GRANDMA: instagram.com/mujin_yt/ THANK YOU FOR WATCHING!!!! ❤ EDIT: I don't think all corporations are bad, but I think blindly trusting them will always eventually disappoint, you have to always be careful and fight for your best interests, but I understand that Nijisanji isn't necessarily the Vtuber norm. The fact that they're one of the 2 biggest companies is worrying though, and I hope their talent can be treated better!

[@Devilboy_1029]

Vtuber when? Also, please don't pull all nighters it's bad for health.

[@p-pl1tj]

thanks for pulling an all nighter for us

[@lucasmaracaja9350]

I would love to hear you talk about the Korea gender war that affected Furina because she war created by a Korean feminist. It's in the same vein of the attempted invasion of the Hoyoverse HQ

[@grace_13_]

THANK YOU, BCUZ THIS WAS AMAZING 👏

[@GatekBagatek]

That video was REALLY GOOD I laught, I shared a tear and it made me expirence many feelings at once. That's what you call good video. Good job ❤❤❤

[@LordHonkInc]

"You're not allowed to kill yourself because that would cause financial harm to your employer" is such a dystopian concept I thought it was a bit too overt when Outer Worlds satirically did it. Anycolor is beyond disgusting

[@velveteensallet949]

They took it as a dang challenge.

[@Bryanneo1]

If there's a measurement below the bar, corporations will find a way to go lower

[@mushyroom9569]

You call it “dystopian” like it’s not the world we are living in, but the irony is that you’re saying it on a platform where you can’t say the S-word.

[@ЯрославЛ-ф1ж]

Welcome to freedom and individualism.

[@Michael-bn1oi]

​@mushyroom9569 maybe you haven't ever turned in the news, but the real world *is* a dystopia

[@RelativelyBest]

It _somehow_ got worse. Words fail me. By the way, I just read a comment on FalseEyeD's recent video by a law student commenting on just how legally screwed Nijisanji is now, and they mentioned that their professor unironically brought up this incident in a class on corporate law. They're doing a whole project on it! So, _yeah._ It's _already happening,_ my man.

[@GravitasZero]

They fucked up so bad that instead of being taught in classes in the near future, it’s being taught RIGHT as it fucking happens 😂

[@amarilistheodore9156]

Bahahaha that's so funny and amazing😂😂😂

[@mitacestalia7532]

Tbh, it's definitely good topic from multiple branch. Were I still in my college (language and culture), I can make a short essay about how doesn't have open minded worker regarding cultural differences can really mess things up. You just can't bring Black Company Japanese mentality outside when barely any country tolerate such a thing. Also as Indonesian, how the fuck they manage to fuck up Niji ID who managed to make Holo ID have hard time debuting because Niji ID had ID branch first. Like??? Bruh, you're here first and already have build fanbase, how the younger company manage to pass you while you're wrecked?? No wonder ID bro makes that Wikipedia page lmao.

[@FutureMan420Blazer]

Oh my LAWD LMAO Shiiiieeeet You know you don fuked up when they already talking about it at the uni´s xD

[@biazacha]

Being a teacher at law school in the past years must be interesting cause celebrities, content creators and companies are basically jumping over each other to see who can be the best example of what NOT to do.

[@patrickkeller2193]

The worst thing about the $200k isn't just that she had to fund a majority of her projects, but that Niji flat-out refused to pay their bills for things they had agreed to fund.

[@pdpgb]

And actively sabotaged her projects like taking her music video down.

[@velveteensallet949]

It's crazy how they didn't think that stiffing creators out of pay for months until she paid them out of pocket, and then publicly lying that it was her fault wouldn't backfire.

[@Thornbloom]

@@velveteensallet949 it's worked for Trump! /s

[@pdpgb]

@@velveteensallet949 It's because they're used to all the livers being under NDA so they can lie about them without any fear of being exposed.

[@velveteensallet949]

@@pdpgb The fact that they couldn't get the creators who spoke out to sign their NDAs because they kept putting the wrong names on them is hilarious to me.

[@-foxwint-3140]

Seeing her having fun with old members that left niji like mint makes me feel happy lile nothing else

[@nightowlowo149]

Some old members even did face reveals It's like the chain on their necks was finally cut, holy-

[@cybrains3824]

seeing Kuros excitement of finaly having his own play button, Mata and Mint having a blast, Doki becoming the Freebird she was meant to be while Niji reloads to dump another clip into its own foot is truly a good feeling

[@FazliAlwaysLost]

Dokibird beecoming indie after being selen Michi joining Vshojo after being mika melatika Kuro joining Vshojo after being mysta rias Matara kan joining Vshojo after being nina kosaka Etc Grad members just keep on winning and nijisanji just kept on losing

[@ArchonKujo]

Nijisanji really made the biggest mistake of all time, Just by firing one VTuber has pretty much destroyed their entire reputation, and seeing the person behind Selen now returned as Dokibird, And the amount of success that Doki has gotten like in just a week just tells you how embarrassed Nijisanji is witnessing, This drama was so crazy, yet it had a good ending, I am proud to be Dragoon.

[@jaredjosephsongheng372]

Bro WHY ARE YOU EVERYWHERE. you're literally the New Just Some guy without a mustache.

[@ayonhussainforever9390]

The spam bot is here too? Jeez

[@ayonhussainforever9390]

​@@jaredjosephsongheng372He's got Unlimited Incel Zoomer Energy

[@ayonhussainforever9390]

He's got Unlimited Zoomer energy ​@@jaredjosephsongheng372

[@wahyuseptiyan2238]

Dragoon that born in the nesticles

[@AnActualDuck]

I was bullied like crazy at a job until I had a mental breakdown and got hospitalized and then they fired me for missing work. Of course, nothing came of it, I just had to move on with my life, I don't have the money for lawyers or any social influence to work with. So this is very satisfying seeing a big company actually have some sort of comeuppance for a very similar situation. I wish more people had access to the resources to fight back against abuse received within companies

[@Michael-bn1oi]

There are free resources and many lawyers wiling to not take fees until after the case. At least in US, CA, and UK. Because cases like this are extremely cut and dry it is an easy payday for the lawyers.

[@andrehashimoto8056]

AFAIK. If Selen or any Livers under Kurosanji have enough evidence to back the claim, they could just send a denounce to Cucknadia's Labor board and if accepted as valid and worth of investigation, the Goebelsnment could be put to move into DRAGGING AnyColon to Cucknada's justice to answer some questions about violations of Labor law. Second hand, so do your own research: Under Cucknadian Labor Law, there ARE HARD LIMITS to what separates a Contractor from a Hired Employee, and breach of these hardlines IMMEDIATELY label the affected worker(s) as Hired Employee instead of Contractors, from what was told, work hours cannot exceed a certain limit per week and certain Contractor specific aspecs must be respected (Contractors for example CANNOT BE HANDLED like a Hired worker would, like excessive interference or restrictive terms of how they have to work)

[@AnActualDuck]

@@Michael-bn1oi How it went for me talking with lawyers that had sites indicating they do this kind of work and take a % after the fact. You get the assistant on the phone, they rattle off a bunch of questions and say they'll get it to the lawyer and they'll get back to me. When I got a response call it'd be along the lines of "Sorry, your situation just doesn't have enough to work with for us to make a compelling case on your behalf, so we're going to be declining to take it on. Sorry again, we wish you the best of luck thought." When you're being singled out as the punching bag by your coworkers and management they aren't exactly eager to say they are abusing you. The official reason I was let go from HR, after I put in a complaint, was "Poor performance." And that was what they stuck with. From an outside perspective it looks like I'm just a disgruntled employee trying to get back at my employers since my evidence amounts to, "They totally did it, I swear." The only other piece of good evidence I had was the three people prior to me in the same position quit or were let go for the same reason, all four of us within a year. Anyway, lots there, but that's my story.

[@VTsiFanfic]

@@AnActualDuck put their faces, names and phone numbers on a big poster and stand outside the building for a few hours a day until they pay you to fuck off. Rich assholes buy silence all the time. Corpos are just rich assholes with in-house henchmen.

[@ElizabethCherryBlossom]

Did you get diagnosed with anything and are you a U.S citizen because if you were diagnosed eith something and are from the U.S, you can pull the ADA (Americans with disabilities act) on that workplace.

[@saudshere]

Honestly in the end nijisanji caused their own downfall.

[@Accountthatexists]

100% Deserved

[@jaredjosephsongheng372]

@@Accountthatexists 69420% deserved

[@Felixsbluehairstrand]

I don’t really follow v tubers but man that’s fucked up

[@thanhnguyenduc2867]

Fact

[@Neon-zq5of]

Yeah I would just feel extremely bad for the talents

[@elrichzann]

their stock price is currently at 2,200Y. It was at 3900Y before this whole debacle. Here's hoping it falls even further.

[@djspit8929]

Lol...$15 usd? Thats pathetic i hope it does too

[@darkmeilan9814]

as of Nov 1 Anycolor Stock is ¥ 2,163 Closed

[@ainzer2903]

Nov 5 (JST) Niji closed at 2,198 Yen. Got up a bit, those investors and shareholders of theirs totally desperate keep this not fall under 2000 Yen😂

[@goleogthais]

bro its funny that not even 24 hours after this video was posted, nijisanji just dug themselves deeper

[@blackcarol5903]

What's happen now?

[@butter6774]

@@blackcarol5903 doki and her lawyer provided private information to anycolor with the understanding that it'd stay between her, her lawyer, and anycolor's lawyers. *They shared these documents with other livers*

[@goleogthais]

@@blackcarol5903 Elira, Vox and Ike streamed basically trying to give "nijisanji's" side of the story, but boy does it not look good, including the fact that they allegedly read documents that were confidential between Selen/Dokibird, her lawyers and other lawyers involved; this happened right as Doki was gonna stream herself, but she had to stop to talk to her lawyers Nijisanji cannot go ONE WEEK without shooting themselves in the foot

[@ksx612]

​@@goleogthais It is way deeper now.

[@toms7219]

They put a few of their remaining talents on a stream to smear her and more than likely broke their own NDA with her in doing so. They even moved the time of the broadcast up to ensure that it overlapped with her scheduled stream in an effort to ruin the planned content and goad her into speaking out of pocket. Ironically she has proper management and legal representation now as an indie, so actions will be taken.

[@Nicronis]

bro you're gonna need a part 2 💀

[@ripcurl4456]

Spoilers: it got worse

[@blackcarol5903]

​@@ripcurl4456bruh, wtf happen this time

[@GintamaGhoul]

@@blackcarol5903Nijisanji forced their Vtubers to make an announcement on Elira Pendora’s channel

[@TychoHoward]

@@GintamaGhoul Which all but confirmed the clique of bullies and who was in it, was 15 minutes spent slandering Selen/Doki more, released during her Neopets stream (a game they stopped her from streaming in the past) that she eventually stopped doing. Also leaked confidential documents. I'm impressed in how stupid this move was. And I'm convinced it was solely done out of spite now.

[@Meonium]

​@@TychoHowardDamn they're going all out to drag her name through the mud huh

[@Asyraaf1003]

What's worse is, this happened after Pomu's graduation, where people discovered that she cried once in a member stream because she can't do what she wanted cause the company always denied her requests. Then Nijisanji deleted said stream, thinking people will somehow forget 💀. Mysta's graduation was also not long ago. And he talked shit about mismanagement in the company. And Matara surprised that her new manager at VShoujo actually doing their job, same as Doki said that her new manager will actually find her sponsors so she doesn't have to pay herself. How low does the bar goes? Holy shit! How incompetent you have to be for someone to praise a person for doing the bare minimum of their job? Like, AnyColor could not take a worse time to do this shit, man. They do this shit after the graduation of the most popular trio and someone from the first gen (Nina, Mysta, Mika and Pomu) (If I'm wrong with anything/miss anything, please correct them in the comments. While I'm an active watcher of NijiEN, I'm not that active. So, if there's misinformation from me, my mistake.)

[@ResidentWeevil2077]

Don't forget Kyo's upcoming graduation is now ruined because of this mess.

[@grimnir2142]

Well but people will forget eventually

[@fongjasper8206]

Na, this bouta be a core memory, with alot more blue than any other colour

[@KABLAMMATS]

​@@grimnir2142 maybe for you, grandpa, but this kind of sht stain will last forever

[@MayasMotivation]

@@ResidentWeevil2077 Oof! You're right. Forgot about that. Sucks for Kyo, man. He's gonna get the brunt of it.

[@Doomerang01]

Ive never been into vtubers and only knew of Selen and the issue due to the hashtags spreading everywhere on twitter. I was recommended this video by the youtube algorithm and, out of curiosity about the situation, checked it out. Despite the lack of interest in vtubers you've gotten me to subscribe. You made it extremely easy to follow along for someone as casual as me, and your sheer enthusiasm in this video is incredibly infectious and makes you stand out over other controversy-based videos I've seen. Ive gotten to the point where I cant see those videos due to how (understandably) depressing they portray the situation but even extend it to how they present it in the video. You on the other hand showed a sort of love and investment in the topic that kept me hooked for the entire video and made me kind of sad the video was over. You did this while still making sure to not downplay the gravity of the situation due to your enthusiasm. It's been a very long time since a documentary-style vid made me feel that way. Youve even made 38 year old me consider looking at some vtubers in the future. You are amazing at what you do and as a new subscriber I now cant wait to see what you put out in the future

[@MujinOfficial]

Wow, that means a lot, thank you for watching and so happy to have you here!

[@GraveUypo]

yep i'd like to say the same. i was going to watch some other video because i was curious, but that guy was terrible at telling the story and the video was too long. this one was perfect

[@brianwalsh1339]

welcome to the rabbit hole, brother!!!

[@GenevieveYosoVT]

Nijisanji's termination statement literally read as "Our reputation is ruined and we're blaming Selen because nothing can ever be our fault!" Edit: Where are all these likes coming from 🤣I can't keep up here!

[@The_Game_Professor]

Even though their reputation started tanking from mistreatment of Nina and Pomu.

[@IceHeartAlpha]

then they provoke saying “we were in fear for nothing , you guys didnt took enough money from us in 2 days we are fine without you lol” and lose double the money (and an important sponsor) in the next days

[@highwindknight]

@@The_Game_Professor You must be new here. Their reputation tanked before Nijisanji EN. They were considered black then, and they said they would rectify their behavior moving forward. With the harsh firing of Zaion, Nijisanji showed themselves extremely unprofessional and willing to toss a talent under the bus to protect itself while ruining the talent's future, with things blown far too out of proportion by the company itself for behavior that would be considered standard across the board when compared to other talents. At that time the fanbase protected the company, which arguably could have had the inverse effect of putting pressure on existing talent as they could fear talking negatively of the company that people were simping for. In part this was reflected with Selen, as she clearly had mental issues that in part stemmed from a belief that the company trumped her in importance. And regarding that statement. Of course that's how it reads. They did it with Zaion and while some of the fanbase reacted negatively. The majority protected the company. This time around they expected much of the same. And honestly, since Dokibird recovered so quickly, they just might also come out the other side with much the same result. With a lot of fans of a lot of the other talents just pushing back because they would be too afraid that the company would be damaged and cause harm to their source of entertainment. And that's because like it or not the company does hold that audience captive and damage to the company would need to be indiscriminatory to be effective, which in turn means that noticeable damage to the company will by effect harm the livers.

[@Akhelium]

it's even worse when you consider that their reputation has been worse than awful for more than a year, and they're trying to blame it all on Doki... Ridiculous.

[@mrgoob76]

sounds almost like something the soviet union would say

[@joeshadows]

BTW, regarding the “Japanese apostrophe”, it’s actually a “rich text font” style apostrophe that’s usually used in word processors, and by default Twitter apps use the simpler ASCII style apostrophes. So it’s basically a dead giveaway that a tweet was first written out in a document (probably so the corp management team could pass it around and groupthink it) and then copied and pasted into a desktop Twitter client after being approved.

[@D0Samp]

While word processors are the most common way to end up with smart quotes, doesn’t the default Apple keyboard on iOS insert them everywhere as well? I’m on an Android phone and have to long-press quotes and apostrophes to get those on a third-party keyboard app, the stock Samsung one doesn’t even have them.

[@TheMightySpurdo]

Yeah that part confused me, japanese doesn't even have an apostrophe. Thanks for the correction.

[@Izo_Risu]

​@@TheMightySpurdoit's just a name that v-tuber fans came up with because most v-tuber companies is in Japan

[@Nanono27]

great video but I feel the need to point out that dokibird is probably not doing as well as your video suggests - as someone with depression that has been on suicide watch I know very intimately how using humor can help someone cope and allow others to brush things off. Of course, i hope the best for her and I hope she gets better, but I don’t think painting a super unrealistic picture of her full recovery really benefits anyone best of luck to her future endeavors, she deserves the world ❤

[@Izo_Risu]

@@Nanono27 she probably has not recovered fully, but she definitely will get better and will be happier as time goes on, especially now that she has gained way more people that can support her than before

[@-The1478-]

Started on Genshin, evolved to vtubers, evolved into one. Dedication. Soon we’ll see a drama on his vtuber within two days

[@spectruum]

somehow that sounds like a threat

[@DiamondzQwQ]

​@@spectruum it's a threat :]

[@zulzineloso7531]

Well these kind of videos gets views just like teccy nowadays is more drama react than gameplay a shame watching teccy play was really fun just hoping mujin keeps the fun instead of running drama farm route

[@Gansuui]

​@@zulzineloso7531 Yeah Mujin's way of delivering stuff like these is great.

[@Anticaat]

dude fr

[@largomargojd]

Your ending point gave me chills because so true. I stopped supporting a lot of nijisanji after both mysta and pomu graduated because they were my favorite, this was super informative for me. Thank you.

[@Taedrin]

How to avoid a PR disaster: "Due to recent disagreements between the talent known as "Selen Tatsuki" and ANYCOLOR, we have decided to end our contract with her, effective X/Y/Z. We apologize to any fans for the sudden announcement and for our silence during negotiations. We wish her the best of luck in her future endeavors." And then go radio silent until the whole thing blows over. Ideally you would also pay the talent a sufficient severance package in order to buy her silence with an NDA and non-disparagement agreement. But failing that, the best option is to make all communication as non-offensive and diplomatic as possible. Do not justify your actions. Do not attack the other party. You are a corporation - nobody likes you. Don't give them a reason to hate you even more.

[@emery120]

This is literally what the announcement looked like when they terminated Yugo (but called it "graduation" since it was on neutral terms) But they decided to be petty and do what they did with Selen.

[@yokushyu]

“You are a corporation. Nobody likes you.” Those two last paragraphs just made me burst in laugh while I was smoking at my toilet😂

[@DethG3]

Literally they just needed to look at how Cover terminated Rushia and copy that.

[@vrromxst]

shhhhhh dont give them any ideas

[@lenaalt2387]

why do you double space after period

[@Semitura]

You're telling me the agency did not only imperssonate Selen in a tweer, but did so knowing that she ALMOST TOOK HER OWN LIFE. And the fact that her friends didn't know ANYTHING about the situation...man, corporate hell at its finest. Glad to see everything had a happy ending.

[@RelativelyBest]

Seriously, that _has_ to be illegal. If it isn't, it needs to be _made_ illegal, for I can only assume that the only reason it isn't is because nobody has been awful enough to do it before now. I refuse to accept that we live in a world where this is okay.

[@musicunitedmine]

Thats not all, they also leaked her private information's to other nijisanji en idols and they also made them talk bad about her in their recent live....

[@mikylak7983]

​@@RelativelyBestyour also talking about a Japanese corporation in Japan. In many ways, especially when talking about management and the company's reputation is a VERY different beast. For example an employee that's Jr in both age and company seniority even questioning their boss is almost unthinkable. On top of that when she finally fired her own statement the old suit probably almost crooked from the embarrassment to both them and worse, the company. The company's good reputation is more important than even the CEO's well being, more importantly than almost anything. If management wasn't smart enough to know dealing with foreign talent would inevitably hit cultural differences that required more flexibility, if not... The old suits very well could have considered her actions completely unacceptable but more importantly a person attacking in their honor. It's stupid really but they may be in the mindset they're being victimized and they have every right to completely destroy the offense part

[@lareolanKFP]

@@RelativelyBestIt is absolutely illegal in Canada. And I hope she sues them for every penny she can get out of them now that they decided to declare an all out war on her, and tripled down on their criminal activities by sharing confidential legal documents with people who were not even supposed to know those documents existed!

[@RavenCloak13]

Not only that, the crazies on 4chan literally figured out it wasn't her, figured out as well they were lying and tracked down the REAL Selen. Basically making 4chan crazies are better and easier people to figure stuff out. I remember jackasses in Discord saying people were lying about it and then this shit happened and they kept backing them and still do for Nijisanji in FinestKO Discord.

[@FocusedCat]

Niji is a marketing Case study. Tomorrow, I will be using this Niji issue as a lecture for PR crisis prevention in my marketing department's practice brush up.

[@mitacestalia7532]

Don't forget how don't want to learn about culture differences in working culture will fuck you up!

[@wretchedknight2195]

How the lecture go I am very curious on what your marketing department thought of this absolute mess. Cause even as just a normal man with good morales this shit is downright abhorrent lmao

[@Demopans5990]

@mitacestalia7532 Remember that funny series of HSBC culture ads?

[@FocusedCat]

@@wretchedknight2195 Yeah, so I gave my refresher the other day using this example, simplifying the scenario, terms and jargon that's more relatable to people who are not into the niche community. One of our junior marketer called the scenario unrealistic due to how generally insane and stupid the scenario is.

[@Ocearen]

@@FocusedCat Did you introduce this junior marketer to the reality that it has/is happening in real time by Niji? And if so, what was their response?

[@Daiyuki117]

You want this to be taught? I want corporations to continue fucking up publicly and maybe they will finally be held accountable for something.

[@WtfNiji24]

One thing that should send shivers down the other Viewers' AND Livers' spine is: If they call Selen, their most successfull female Livers of the EN Branch who had almost 900K Subs before her channel got deleted, basically "irrelevant", what do they think of the rest who haven't even gotten close to that number?

[@kucingoyen1]

Well said

[@sbatou87]

Considering that Kurosanji only thinks of their talents as cash cows, not much. They can always find "better talent" or some other BS excuse.

[@bmanpura]

The JP branch have well-documented favoritism and strong-binding cliques, internal competitions..

[@sbatou87]

@@bmanpura This would ABSOLUTELY lead to bullying between talents/groups. If Kurosanji were a better company (and they aren't or won't be), management/directors would've put a stop to the bullying on DAY ONE. They also would've discouraged cliques. Competitions... supervision is needed, if not outright stopped.

[@----x-----]

They see them all as disposable

[@Kyanern]

As an outsider observing from the sidelines, I feel like your video needs to have subtitles in Japanese and then shared to the JP Niji community. It's equal parts sad and hilarious how some of these JP comments keep saying "you don't know the whole truth, just let the courts handle it, don't speak like it's already decided" when in truth, they also don't understand just how much you EN guys know and discovered.

[@CesOrealz]

They just don't know English, so they are more biased by nijisanji's explanation. It's also possible that viewers from Japan don't care about EN Branch at all, and defend the company at all costs.

[@CantusTropus]

In Japanese Idol Culture, this kind of fighting back against company abuse is unthinkable, simply accepting it is culturally expected. Seems to me that the JP fans are more willing to "trust the system", which in this case seems insane. Might be some degree of "why is this crazy foreigner acting so unreasonably to perfectly normal behaviour", though I admit that I don't know if that's actually true, simply being biased by Niji's explanations is also likely.

[@Wayte13]

@@CantusTropus This is definitely part of it. This shit flies in Japan with maybe a few raised eyebrows, so a lot of them just do not grasp why those entitled Americans are siding with the talent.

[@irvalfirestar6265]

This is just how Japanese culture is built. You’re expected to follow the rules regardless of how fucked up you’ll turn out in the end. You might even say that committing succido due to following the rules is socially acceptable in Japan. It’s modern-day seppuku, enabled by the truly horrific corporation norms in Japan. It is preferable to NijiJP viewers for an idol (Doki in this case) to actually unalive ‘honorably’ rather than survive and fight back against Anycolor.

[@noxnox7445]

You say "in Japan", but are you forgetting that there is holo? GAIJIN talks about culture as if Japan still has ninja and samurai. Are all American game companies like Blizzard? By the way, both sides don't understand because Nijisanji Japanese statements, explanations, etc. are also translated into English and not conveyed correctly, just like the reason why they are in English. I don't think either of you are right in defending Gachikoi against MENHERA or defending Nijisanji.

[@infamousforrest]

I appreciate that you were able to maintain your sense of humor while talking about this debacle. If I'd been making this video, I'd have been screaming and raging mad. You're a great example of a good commentator. Keep it up bro!

[@doodling-gods]

Dokibird's comeback is honestly so emotional to me. I cannot imagine having nearly died, the agony and pain and lonliness, and then your comeback stream has MILLIONS OF VIEWERS and support is through the roof. The freedom? The love? How beautiful

[@75yomu]

That's honestly the best medication/treatment for her mental health, being the happiest in your life not even a week after almost ending it, shows how well the support of millions of people across the internet worked.

[@DevinAswani]

All the dragoons swarmed back in an instant

[@plasticflower]

Someone who's seriously attempted suicide has deeper issues and needs treatment and (social) stability. The ebb and flow of online popularity is the opposite of that. Parasocial relationships aren't healthy no matter on which end you are.

[@Lucitelle]

​​@@plasticflower you're right, but i'm sure she's taking it easy now and at least following some kind of treatment, but you can't deny that she's doing way better because the biggest issue got "taken care" of.

[@plasticflower]

@@Lucitelle That's true, let's just hope it will all turn out for the better.

[@imao15]

Nijisanji failed so cartoonishly bad that this should be studied by oda for a new one piece arc oh my god I just looked at this half an hour ago… WHERE DID 600 MORE OF Y’ALL COME FROM

[@Mutualititve]

I mean, the World Government is already dropping Vegapunk in Egghead arc so if he indeed survive the arc, he will most likely go side with the Revolutionary Army with Kuma and Dragon. The World Government will most likely act like Niji in this situation "The damage is negligible".

[@Rigter9029]

​@@Mutualititveso niji was copying One Piece all along

[@Graatand]

@@Mutualititve Let’s see how the yacht handles a Hakoku Sovereignty

[@chriswihulu]

​@@Mutualititve sounds about right, for a group that is beholden, to the Celestial Dragons 😂😂😂

[@aritrasaha441]

Niji doing a one piece reference? Amazing.

[@カーロス-w1g]

This video has been out for only 16 hours and the disaster only got MUCH worse than anyone could have imagined.

[@alexlowe2054]

And 2 hours later, it got worse. Even worser. The worstest worster. Like, we just set a top 10 dislike ratio record on two videos within 3 hours worst.

[@Kurokun01]

Wait what happened??

[@weirdshrimpnumber9755]

Yea like the other guy said, what happened ?

[@_yumeo_]

@@weirdshrimpnumber9755 I think they're talking about kzbin.info/www/bejne/mWjdkoemrLVrerMsi=vKgP7kSgC7qOyBIh and kzbin.info/www/bejne/pWeYh6qkhtuKjZY

[@flowersandcheesecake1710]

So basically they shoot themselves in the foot with a gatling gun: Nijisanji had Ike, Vox, and Elira (on her channel) make a statement (aka being meat shielding mouth supporting piece) all but professionally: revealed reading confidential legal information (thoroughly said by Vox) and talking crap (how Selena can’t be trusted due to her recording a conversation with Vox which is not illegal by Canadian law and apparently having vtubers actual names in the legal documents saying they fear for their safety aka being manipulating) and you know having that stream go up the same time Doki started her stream, Vox also said a very audacious claim saying you can always leave 🙃 That’s the gist of it sorry if I got information incorrect

[@yukaiyami]

I never watch Vtubbers and I knew NOTHING of this happened, but this video had me hooked and interested the whole way and I feel it explained everything very well, so great job on making it!

[@TOASTEDPIO]

the fact that Nijisanji could've avoided all of this mess by letting Selen have her graduation and leave the company in a neutral way is so funny.

[@vond5829]

They just had to be heartless, cold-blooded and malicious. Classic Japanese corpo

[@OverloadedSlime]

Easy to do are things that are bad and harmful to oneself. But exceedingly difficult to do are things that are good and beneficial. Dhammapada 12.163

[@Andytlp]

Old habits die hard and some p;lokijuhygtfrddesZZZS XDCEFRVGT HYNJUIKOLP;['LOIK JUHYGFDSAQSWDERFTGYHUJIKOLPPOIKUHYGTFRDESAAsdfghyjukiolp; corporations fail to get on with the new times under decrepit management. Was cleaning the keyboard.

[@luizotavio44]

@@vond5829 isnt the EN branch thats been doing these things? is the JP branch in too?

[@Xanzkin]

​@@luizotavio44 any color is the parent company which means all huge decisions, both english and japanese nijisanji branches, has to get an okay from them first

[@horacestorm13]

I still can't believe the scale of Selen's influence. I first thought only the Vtuber communities would talk about it . . . Until videos like these came out in other communities. Even Anime communities pump out some sort of video relating to this incident, for god sake 😂 Well, this makes me both glad and proud of her, because all her efforts pay off in the end, one way or another. I'm certainly proud of her as one of her now "Golden" Dragoons. Fellow Dragoons, assemble!

[@MasakanSolaris]

It's for the simple fact that she's a real one. With so many fake people around lately so we as upfront and maskless as her is refreshing

[@lynardskynard2895]

She is one of vtubers you can't hate. And honestly it's not just about Selen, but Selen is the tipping point after all those NijiYabs

[@hantubelaung]

''Men, we chased those damn Kurosanjis to keep them from getting their filthy claws from our nest. Now they are crawling back here. Well, We will not let them have it!! What we will let them have is belly full of lead and a pool of their own blood to drawn in. Am I right, Dragoons?!'' ''Sir, yes Sir!'' ''Damn right I am! Move it up, double time!!''

[@MisterSleep1123]

Pyrocynical, asmongold and moist (through clips) covered it too. IDK if Muta covered it tho...

[@Lowlightt]

Selen was friends with the god of civilization. And civilization rose up and smited her enemies.

[@whatzittooyah9182]

This is a very good comprehensive video. I will say, a lot of this happened because of a difference in Japanese and Western laws that NijiEN did not bother to accommodate for. Firstly, Japan is very strict with copyright, and you need a dense paper trail to get permission to do anything like play a video game, cover a song, etc. In most Western countries you can just reach out to the creator and get verbal approval, doesn’t even need to be written. In addition, gaming and song cover content are considered “transformative works”and therefore inherently do not violate copyright in most Western countries. NijiEN did not bother to learn about this cultural and legal difference, and therefore seems to have bullied Selen into doing things the Japanese way, which is way too slow a process to actually get things done efficiently in addition to not being necessary in the West. Second of all, it has been speculated that the “emergency contact” was not Selen’s family, but the hospital Selen was staying at. This is presumed due to Selen having no idea about being fired, meaning she did not have a liaison communicating with Niji on her behalf. THIS IS ILLEGAL IN CANADA AND THE UNITED STATES. Your employer is not allowed to contact the hospital you are staying at FOR ANY REASON other than to inquire if you are alive and wish you well. THAT’S IT. Anything more than that is a violation of medical privacy laws. It seems as though Niji tried to contact the hospital ask when Selen will be back and about the music video. Again, that is illegal where she is, and so hospital staff did not give them any info, and probably also politely but sternly told them to f- off. NijiEN thus decided to fire Selen. As you have probably guessed, things are different in Japan, and medical privacy laws there are less strict and do not protect the patient as well; in fact, an employer can practically chase down your ambulance to ask you when you’ll be back at work. So, again, NijiEN management did not actually bother to learn the laws of the countries they hire their talents from and did not handle the situation in a way that is respectful in the culture their talents are from. NijiEN’s reputation absolutely deserves to be ruined over this. International Business 101: make sure management is open-minded about their multicultural and multinational staff. Selen was a contract worker, which can make things difficult, but I sincerely hope she has grounds to sue. Violating medal privacy laws, if that is indeed what happened, is no joke.

[@shinonomehakase2298]

I’m just gonna add my personal experience here: I work in Japan, and go to the hospital monthly for type 1 diabetes. At my previous job, my managers would call my doctor all the time to ask about my treatment, how it would affect my work, etc. As an American, it was definitely a culture shock at the time. Working for a “white” company now by my standards, so it’s a lot better now 😊

[@jadebayoba7073]

i am genuenly so shocked at the masterclass on laws i just had...

[@solpport4276]

great analysis

[@autohmae]

Thank you, I also thought it would be the difference in laws/culture which made things a LOT worse, I already noticed how they handled copyright. But definitely didn't know about the medical side.

[@amarilistheodore9156]

Holy sh- Japan so messed up with that not privacy😂😂 I'm glad i'm not Japanese😅😅

[@Dawsons_Stuff]

appreciate that you covered the entire controversy with no bs or yapping, i honestly never knew about the management tweeting FOR her on the day after her attempt. so messed up. on another note, i really appreciate that message at the end. ive been having a bad time for the past year and ive considered a lot of dumb stuff. im better now despite still being in a not so nice spot, but that last message gave me a bit of motivation. i think a lot of people need to hear that more. otherwise, great vid!

[@Rosietea]

Eyo, know I am a random stranger but I am glad you are still here with us despite everything. 😊

[@Dawsons_Stuff]

@@Rosietea im glad im still here too, thanks mate

[@Papa-Corn]

I'm a day 1 Dragoon and I can't understate how important Selen was not only to viewers of Nijisanji EN, but VTubers as a whole. The reason this blew up so hard in AnyColor's face was not only did they do a horrendous job handling this incident, their mismanagement had already been reaching a boiling point with fans with the same treatment they gave Zaion Lanza and the loss of 2 other linchpin members: Nina Kosaka and Pomu Rainpuff. So what do they do next? Punish their most widely beloved member when her only crime was working hard for them. She made all of her own opportunities without their help, even being recognized and appreciated by pro players and EA staff. She sacrificed SO much for her fans and Nijisanji. $200,000 of last year alone, and they threw it all in the trash with her VODs. "Nijibites" animated shorts, Wrestlsanji, Puyo Puyo Tetris tournament, her original song "Fly High", Nijisanji Minecraft mod, VR Chat models and maps, an original game, TSB Customs, the Lofi covers, membership wallpapers, several themed assets & milestone streams, her last amazing birthday concert and of course the tragically ironic Last Cup of Coffee cover. Not only does that show they had absolutely no appreciation or respect for all she did, but the big kick in the teeth is they gagged her and _chose_ to do all this to her _knowing_ she was in a mentally dark place. All of her work and even her freaking life didn’t matter to them and that’s what pisses me off the most. It's become increasingly clear that AnyColor sees their talents as little more than cash cows and does not care enough to give them even the bare minimum level of support.

[@jestrel]

This is the insane the thing that worried me the worst was about her mental health. I hope Selen has unlimited support rn irl and online and that she is in a much better spot now. Corporations make me sick.

[@Thornbloom]

@@jestrel I'm glad Cover is so much better about this. Yeah there's been some shit *coughcoughRUSHIAcoughMELcoughcough* but on the whole they've been treating their talent with respect and dignity. Even just acknowledging that there's an OkaKoro relationship behind the scenes, which as far as I'm aware spits in the face of Japanese culture and comes close to openly defying JP law? That just shows how much they're truly cognizant of what makes their company work. There's been stumbles, there's been hiccups, but as long as they don't do anything like what Anycolor pulled I think people will be able to forgive them.

[@Blackwing2345635]

not even cash cows, they just shot in a heartbeat the biggest of them, so... Not even numbers or cash cows, they just plainly don't give a flying F

[@firetools]

​@@ThornbloomYeah Cover ain't perfect but they sure as hell are miles better than Anycolor right now and heck, most corporations in general. Management over there actually have to beg their talents to take breaks and relax, and let them rest for as long as they want before coming back(see Gura and Haachama). I saw a clip where Mumei(who's one of if not Selen's best friend irl) said that if it were any other job she would've quit by now.

[@megamage911]

@@Thornbloom I mean... We all know what's been going on with Rushia lately, she absolutely made her own bed. And well, with Mel... Contracts are contrast, NDA is taken really damn seriously. Hell, Yagoo and A-chan themselves even gave her a send-off on Twitter, making it pretty clear they really didn't want to fire her, but they simply HAVE to enforce their contracts.

[@Izbiski_]

I know we're not exactly meant to openly talk about this but this actually highlights the SEVERE difference between AnyColor and Cover, as one of Cover Corp's English talents, Nanashi Mumei is a long time friend of Doki's, and when this happened Mumei basically dropped everything and went to support her friend who made an attempt on her life. Not only was Cover okay with this, they assisted in regards to explaining for why she suddenly stopped streaming for two months. Mumei covers this in one of her most recent streams, saying that if this were any other job she would have had to quit to do what she did, but thanks to her fans and understanding managers, she was able to do it, and also take more time away to deal with her own mental health. Imagine being an investor and seeing these two *wildly* different approaches to the same event. I know who I'd put my money into.

[@dcresistance]

Mumei's break started a month before the whole situation happened jsyk

[@Bread-qe3ov]

Incorrect. She didn't take a break because of this incident. Like the other guy said above me, she took a break a month before (late November) this whole situation happened. She DID, however, took the opportunity to care for her friend during her break.

[@Vergil.bin.Sparda]

@@dcresistance but she did extend her break with management consent

[@lionelk.y7233]

I feel like the better comparison would be the termination of Yozora Mel the month earlier That termination was professionally handled we got given enough information to know what went wrong and both staff and CEO I repeat CEO Yagoo bid a farewell and that they were sad that they had to do it They even allowed one final message of her to appear and kept all her Vods for a month so fans can download it

[@LeyvatenLoop]

UPDATE: Nijisanji got some of it's livers to do a 15 minutes long "live" statement (it was probably pre-recorded) where THOSE LIVERS OPENLY ADMIT TO HAVE READ CONFIDENTIAL LEGAL DOCUMENTS about Dokibird's case against Nijisanji. Not only that, but they also namedroped some of the talents that are in this document, so, in other words, not only they partialy revealy contents of that confidential legal document openly to the public, but they also further added fuel to the fire by giving the massive army of _slightly upset_ people more fuel for speculation. There are many other details I could add here, but honestly it would be better if you guys watched it yourselves, or if you don't have a lot of context to fully understand it, I suggest watch someone's video covering it end to end while commenting on it (my recomendation is Depressed Nousagi's video, he was quite more nuanced on his views than any other that I saw)

[@fernandozavaletabustos205]

And now FalseEyeD is discussing the Nijisanji situation with a real lawyer (Legal Mindset)and Rima Evenstar.

[@jm.ggonzalez2306]

Incredible that the company is still having issues with the stocks, today it dropped −689 (21.94%)

[@ArgoDevilian]

One thing to note, I'm pretty sure Selen never actually confirmed it was another Liver that was harassing her. It's really only the termination notice that says this. For all we know, she was talking about management/staff, and they decided to just throw ALL their Livers under the bus instead.

[@Paopao621]

Yeah, she never said that

[@sambuddy4465]

Never confirmed nor denied. I dunno how she is since I mostly watch Holomembers so I can't say if she will deny being harassed by Nijilivers and protect them from others

[@FlantisFroggu]

it sounds selfish to put it on the livers instead of themselves but that's just a lot more stupid than anything because that was just 10 times worse for the company. At least if it was management no one would know who and there would be no one to unsubscribe from

[@ArgoDevilian]

​@@sambuddy4465 Admittedly yea, she probably would never admit even if it really was a Liver. But uh...considering the News an hour ago, Niji seems to be pretty consistent with using their Livers as a Shield

[@sambuddy4465]

@@ArgoDevilian yep saw that just now... This is so messed up and I don't even know what to think of it. I'll wait till they cover the CEO's speech and see how it goes

[@Player22095]

A Vtuber drama to cover before a VTuber debut? You better collab with Dokibird soon, Mujin. 😂

[@horacestorm13]

I second this request! The more chaos the merrier 😂

[@shoichi86]

Hell yeah come on please 😂

[@Confron7a7ion7]

So... You're never gonna believe this...

[@chillipepperoni]

I stubbed my toe and it hurts MAN what a lovely day 😭

[@kawailabella25]

Nawh i step on a lego just what a lovely day right?@@chillipepperoni

[@mightofan-utu4736]

?

[@nixdskilly4786]

Yep... they just dug even deeper into their 6 ft grave... can you believe this shit going on 😂😂

[@NobleLaika]

Insane how its still possible to get worse

[@ywnzrx_]

im crying because i really am so glad she's still here with us, then hearing what u said at the end makes me sobs harder dude, thank you..

[@Darth12000]

You will need to make a sequel video. Nijisanji broke the promise of privacy their legal branch signed with doki and her lawyer by sharing a legal document with medical privacy information to livers and sent them to do a comment stream. Doki and her lawyer had prepared for this possibility though so that's gonna be worse for them now. Also, CEO made a video apology, that pretty much was a non-apology. On top of the language being straight out of ChatGPT (or at least feels like it), there's a tradition in Japan regarding apologies : the salute at the beginning. The more salutes you make, and the longer you stay down with each, the stronger you feel remorseful and feel the situation is serious. The CEO saluted once, for 2-3 seconds, which is short. HE STILL DOESN'T GIVE A DAMN !

[@NeroZeroes]

the apology by the ceo sound like aimed not toward the fans, it's sounds more like him trying to show the investor, he legit didn't care

[@TRak598]

Doesn't matter if he wants to live under the illusion that it doesn't affect him. It objectively does. If prideful Japanese investors and fans want to wank some old man's ego off, it's their money to throw away. I don't care, and you shouldn't either. You can't convince this kind of people of anything, so let it be. What matters is that Nijisanji failed at forcing someone to work to get them, at best, a few hundred thousand dollars, and by insisting on it, lost more than 150 million bucks in stock price. Best case scenario, they recover from most of the damage, but in the meanwhile the returns that could have been earned from the "lost" money won't arrive, meaning that they have lost the 150 million plus interest in the following years... Forever. Worst case scenario, this incident will never be forgotten, and while people may eventually start investing enough to make Nijisanji's stock prices start rising again, what happened now will always turn down part of the potential investors. We are talking about maybe more than a billion dollars in losses in the next 10-20 years. Sure, by then, who knows how many more billions Njisanji may be worth? But what else could be done? Force the company to shut down and let thousands unemployed? Nah. Moreover, you can't condemn a robber to death just because they think that prison is "too easy". If Nijisanji thinks that maintaining their conduct was worth losing so much money over, then so be it. As for who harassed Doki/Selen and who is behind impersonating her as a PRIVATE citizen of her country as well as disclose private information with third parties, those shall be judged and may be condemned to prison, but knowing how corporations work, I doubt that the CEO of Nijisanji had any direct involvement, even though he most likely supports some of this behavior, seeing by his lack of regret t. what happened to Doki/Selen.

[@firebard123]

this is the heart of the issue from a legal / worldly lawful neutral perspective. however end, you right. he still don't give no shit and from moral perspective that makes

[@cheerpoasting]

Do you mean... Bowing?

[@firebard123]

good analogy yes i like @@cheerpoasting

[@isuna]

As of February 12: Doki reached 480K subs on her KZbin Channel (500K sooooon), the first two streams with donations along with the HUNDREDS of subs on her Twitch account raised over 30K USD, she's planning many collabs w/ Dtto, Uto and more (maybe HYTE PC who knows???), she released her first schedule with some APEX (of course), Batman, Neopets, Garfield and more, and most importantly she's doing better 💛 Super glad that you covered this Mujin, as a Dragoon we can only wish her the best for her mental health and her future projects 💛And hype for your VTuber debut too Mujin, once again the art is epic! Edit: Doki reached 500k as of February 13! And following what's happening to her we have to keep supporting her

[@flamefangstar]

Uto?

[@dohinator4092]

@@flamefangstar Amatsuka Uto, yes. She was on an indefinite hiatus from end of April 2023 until about a couple months ago. So far as I can see, she's streamed consistently since then. It would make sense for Doki to collab with her

[@RVG.2002]

​@@dohinator4092I'm genuinely surprised she'll collab a adorable tenshi. I actually need to check on her now ever since she announced her hiatus

[@The_Game_Professor]

It's gotten to 485K since you've posted this.

[@Renzu-ZG_The_Chattino_Sailor]

Regarding sponsorships. Mr. Man, her new manager, got that covered.

[@VioletAeonSnowfield]

They made it so much worse in the last two days. The stream Elira, Vox, and Ike had where they "volunteered" to give Nijisanji's side was bad enough - but in it they revealed that they'd seen legal documents that were only supposed to be shared between Selen, her lawyers, and Nijisanji's lawyers. Which would be bad enough on it's on, associating those three Vtubers with the situation and putting them in the crosshairs of legal action. But then Nijisanji made it EVEN WORSE by announcing that they had not in fact broken any NDAs by showing that document to those Vtubers - that they were legally permitted to do so in order to investigate the situation properly on their side. The problem with that, however, is that by doing so - Nijisanji is implicating Elira, Vox, and Ike are the Vtubers responsible for Selen's harassment.

[@Johnpinckney98]

Even if they weren't?! Holy crap, that's bad!

[@HanazukaNo.2]

This is crazyy

[@mr.fantastic7756]

All three if those people are scum

[@InVinoVeratas]

Someone has to be the scapegoat aka fall guy in this situation, might as well throw some more English VR tubers down the drain. Corporations suck, and I've never met a CEO that wasn't a peice of trash with little to no morals.

[@RepChris]

If one were to try to interpret their statement favorable for Elira, Vox, and Ike it could be something along the lines of "hey these documents have the accusations against [third party], have you seen that happen yourself?". Its a HR/PR/legal disaster either way

[@WhiteWolfie_95]

I cried during this video. I really did. I went through every range of human emotions possible in a span of 20 minutes. Thank god she's free of these monsters. EN Livers who might want out of this company? I say do something to break your contract so they kick you out. It will hurt their PR even more if people see that you would rather be terminated then graduate.

[@SharkyShocker]

Niji trying to rival the Shibuya Incident for most used phrase "At least it can't get any worse"

[@yuicaniago]

They ate their brain for what they did to Selen a FEW HOURS AGO. I think we should make a grave on the cliff for Niji. 😂

[@Subpar1O1]

"it can't get any worse but by god are we gonna MAKE it worse"

[@man3son1]

@@Subpar1O1”It can’t get any worse.” Niji: CHALLENGE ACCEPTED!

[@UnkownWonders]

Niji is the type of corporation to ask if they should terminate someone who is hospitalized and technically isn't allowed by law and still just do it

[@Aedlmonrl]

"Suffering builds character" mfs when Selen/Dokibird shows up in the room (her whole career has been full of unfair situations)

[@Destrado_]

Small correction. HYTE pulled their support from Nijisanji AFTER stating the financial impact would be negligible. The lead architect of HYTE saw it and posted in HYTE's discord channel "TIL HYTE is negligible" shortly after that HYTE announced dropping Nijisanji. There were a few more merch collab partners that would also end support for Nijisanji in a sort of domino effect.

[@SuchNewt]

Wasn't the CEO, but the lead architect that posted that. But still, yeah that was pretty good.

[@Noone-tb8jn]

baller move from Hyte

[@Destrado_]

Fixed @@SuchNewt

[@JimmyBoombox]

Hyte was the only collab partner to drop niji. All the other studios that made announcements made fan merch. So niji never lost any money from them but will lose merch presence at cons.

[@highwindknight]

Unfortunately, I have to tell you that Hyte is negligible in terms of business partners. They are what you could consider an artisan niche product company. Compare that to a partnership with the national league of baseball in Japan, or Sega. Hyte is a parts product company for computers, a niche market. Hyte had a lot more to lose by continuing to partner with Nijisanji, while Nijisanji had little to lose if Hyte dropped the partnership, in effect this was a PR move from Hyte to survive. As for the fan based marketplaces, the reported revenue/profit wasn't even in the five digits. So that is a negligible impact by all metrics. Note, i say that as someone who has criticized Nijisanji and will continue to do so. But I am also very realistic. The pressure is good, but if it does not last and cause noticeable damage by the next quarterly result. In effect, you all would just be screaming at the void. If you want to make some real meaningful result. End membership, don't buy the goods, don't superchat other livers. Whether it's words of worries, or encouragement, or grievances. Anything that puts money into Nijisanji recovers what losses they would incur from Selen's termination, because the livers are their direct sources of income, and in turn it means that the only way you can actually cause non-negligible financial impact on Nijisanji is to harm all the livers. And that is the unfortunate truth as well from how they operate. For the livers to get better conditions. You will first have to cause them all to suffer financially. And even then, supposedly based on reports, the investment in Niji EN is already fairly low, which has a lot of unfortunate implications. Also you need to consider how easily they dismissed the IN, ID and KR branches. It's hard to tell how much damage is the right amount of damage, and at what difference they would simply consider destroying the EN branch as a whole and restructure it all within Njijisanji JP.

[@akira0404]

This downfall was MONUMENTAL and right now, we're just sitting and watching the yacht burn.

[@voccapoei]

I wanna getta some molotovz

[@ZayecValentine]

I’m just sitting back and taking a nice sip of my drink as I watch it burn

[@thesaneone1666]

It's negligible.

[@bmanpura]

I'll come back to this comment a week later. Let's report again when Niji's stock went down or up or sidelined or smth else. EDIT: It's dead.

[@fr0styfgc861]

Saw a clip of Sajam talking about this in a short, and got curious. This was a great explanation for someone not up to date with vtuber drama!

[@MythoFoxical]

What also didn’t help was the repeated controversies BEFORE this one. An EN concert in Japan that got canceled pretty much last minute for “covid” when the had just recently done a JP concert. All the performing talents had spent months prepping and had even traveled to Japan when the notice the concert was canceled was released. Multiple talents passive aggressively called them out on the “covid” excuse. Then the folding of other non-JP branches either into JP or just wiped entirely. An example being NijiID, a branch that has been losing talents since the folding into the JP branch due to mismanagement. Multiple EN talents leaving the company, joining VShojo, and then on stream saying how surprised they were at how accommodating the management was. The Zion termination, in which they were all too willing to make a list of reason for her contract termination, which Zion on her personal account made a twitlonger with multiple counterpoints and revealing things like bullying and recieving 1-3% of merch revenue. And with more controversies, the more Zion is proven right. So the Selen/Doki situation is essentially the boiling point for many fans of NijiEN.

[@mitacestalia7532]

To make it even worse, I heard ID management is doing well when they have mixed staff aka Indonesian and Japanese. Apparently after the merging all staffs became Japanese.

[@arberrexha7312]

I almost took my own life last year when I lost my job. If it wasn’t for my family, I wouldn’t be here. Don’t lose hope.

[@dirzz]

💛

[@MouseGoat]

man

[@SubliminaIMessages]

Glad you’re still with us friend 🙏

[@Hanaaa1]

wouldn't be suprised if there'd be a mass graduation notice of niji livers in february or later months to the point nij en just becomes a abandoned section of the vtubing community.

[@ResidentWeevil2077]

Unfortunately as much as you or I or anyone else with a brain would like that, the sad reality is nothing will change. Scarle, Finana, Ike, and I presently forget who else have been posting to Twitter, so it's highly unlikely things are gonna change anytime soon, nor do I believe NijiEN will shutter. The NDS really went to bat for their black company.

[@713thHellhound]

sadly kurosanji will likely try throw livers under even more buses than let them graduate on neutral terms

[@zwordsman]

It is really quite hard to jump off a job. It is very dificult to switch carrers sometimes. Even if you hate where you are. If leaving risks your amily and home. That becomes a lock

[@youraveragegamer8832]

There will probably be a few, but keep in mind that this is a full time job for many of the livers

[@aptspire]

Folded into the main branch again (id and kr)

[@emmettdja]

One fricken hell of a video. Thanks for informing us on all the craziness that ensued.

[@kevinrollins7710]

I avoid VTuber news videos because I actually do dislike drama because it usually makes me feel helpless. Not completely sure why i clicked on this one, but that was such a well made and researched video that I'm very glad I did. Almost all of us have been impacted in some way by someones permanent solution to a temporary problem. I'm glad she's doing good now and your video had a great message. Cheers!

[@Ray-ko1po]

I with you all the way I hate drama and dumbs amount of adoration that is worshing someone like a celeverty but this need to to be know and I'm glad I watched it.

[@maowmaowee]

They're always so dumb.

[@Arethusa01]

Not even 24 hours and it already needs an update.

[@rosey_is_a_girl]

I'm not even into vtubers (though I was one of the first like 12k at her return stream before it began) and this has completely immersed me. It's like a live trainwreck, it's so terrible yet I can't look away.

[@Mathignihilcehk]

The company is now worth $1.3 Billion. Down 10% relative to Cover Corp since 2/5/2024. 18% loss since 2/5/2024. They are dragging the whole V-tuber industry down with them. If I was in Holo-Live (Cover Corp), I'd be making clear statements that we are nothing like AnyColor. Not just to avoid bad press. Cannibalize their market-share. Prove your talent are being properly cared for. It doesn't matter if your publicity stunt costs $100 Million, you can easily make that back cannibalizing AnyColor.

[@anerdwithamic]

The amount of success Doki has made over a couple of days is honestly staggering. I’m really happy for her!

[@mizueeep]

thanks for the message at the end of the video, i was just watching the video to kill time, didnt expect to get teared up

[@minibotas9496]

Forget Unity’s fiasco, this is the true “Company Branch speedrun: get to bankruptcy (any %)”

[@AntzemEmnza]

They might as well change their company's name to 'Any %' 😂

[@42ZaphodB42]

They're far from bankrupt my dude. They lost a bit of value on the stock market, but that's about it. No lawsuit or anything. They damaged their reputation, but if the fans of the other vtubers they employ don't quit, they'll still get money.

[@Chip-Chapley]

ah, you might be too young to know about the record holder for that one..... i think i have a hat with Enron's name on it in my giant ass box of hats..... $63.4 billion in assets flushed down the toilet in an out of nowhere chapter 11 (U.S. bankruptcy code) that basically started the 2008 financial crisis. loving labeled as the Enron scandal that burned the entire united states damn near to the ground.....

[@MDLuffy1234YT]

​@@42ZaphodB42 hopefully they all quit and form their own coalition where they're free from corpos and can do or say whatever they want.

[@Fanaticalight]

I do think it was a final straw situation, as before all of this happened, their mismanagement started to become noticable by a lot of fans. The treatment they gave Zaion (who spoke about their treatment later), and the graduation of two other showrunners, Nina and Pomu, people naturally started to speculate what's happening. So, for them to decide Selen is in the wrong and terminate her over a music video and an attempt is just the **absolute, purest disrespect I've ever seen from a company.** Selen has wished nothing but the best for her community, and it really did show in her personality, in her actions, in her projects. Least now we know NIJISANJI isn't the corporation we thought it was. I'm just afraid that the internal bullying is currently happening to other livers if it was already happening to Selen. Though, I'd be worried about answering the shareholders after the JP 3-day holiday if I were them. After all, they did lose 11% of their company in just a few days

[@OmniMon94]

Yeah There were previous incidents that i dont know about Anyone have a quick rundown of it all??

[@legiana4609]

BRO SHOULDVE WAITED A DAY SHITS GOING DOWN NOW

[@Luffy_Al]

We're still not even half way to February yet LOL.

[@alephzero1984]

THE SHIP IS FUCKING SINKING

[@davidi171]

@@alephzero1984 The yacht* lmao

[@alephzero1984]

@@davidi171 I mean that's better

[@Vondular]

​@@davidi171ships in terms of WHOLE FUCKING NIJISANJI 😂😂

[@joeypaxton2101]

I needed that last bit, thanks man

[@MS-fe3vo]

Nijisanji: "what do you mean ending"? *Proceeds to commit a crime

[@standard-carrier-wo-chan]

For those who don't get "graduation vs termination", think of it like in the military where you have a "honorable discharge" and "dishonorable discharge".

[@Sifeus]

This is a very good analogy. Which is insane lol.

[@Wulfspyder]

Retiring from a job vs being removed by security.

[@brandonsteed404]

Just when it looked like things were calming down, Nijisanji had to have a "Hold my beer." moment

[@10KC20MG]

Imagine if it was an agent on the inside 👀

[@VR4vsR1]

I laughed ^^

[@xavierazad]

For anyone reading later, the share price of Anycolor dipped ~35.84% between Feb 5 to March 15, and as of date (November 13, 2024) they are at a negative of ~42% from February 5. Also, about valuations: the valuation of Anycolor was 236 billion Yen in January of this year, and currently is around 134 billion Yen. The more you know. Common Goldman Sachs L.

[@riverclorinde]

greatest news I've heard all year, nijisanji L

[@thespanishinquisition4078]

Nijisani: Don't worry, the damage will be negligible! The fans, breaking the wall: ARE YOU SURE ABOUT THAT?

[@Tony_AM009]

This might be the first time that I've heard of the "Japanese apostrophe", and how Nijisanji management may have been posting tweets while acting as if they were the talents themselves for not only Selen but others. Thank you for covering this subject. I really hope things improve for Dokibird.

[@dopplegirl924]

The CyYu thing too where Nijisangi basically told him he’d have to quit voice acting and make them is manager if he wanted to do it also didn’t help in this case especially. That was an INSANE ask to ask someone.

[@Luffy_Al]

Nijisanji could have benefit so much from having someone like him working in the company due to exposure, but they just have to say "Nah."

[@mitacestalia7532]

CyYu dodges nuclear bomb lmao

[@krasusable]

Imagine having someone else voice Cyno, Jing Yuan, or P3 Remake Akihiko. Lmao.

[@SaigneurGuerrier]

great video, it's good to bring awareness about such issues, things like this need to be known and corporates need to fear bad PR in order to, I hope, change a little bit for the better

[@IshimurA99]

Nijisanji has continued to make another mistake and this time it is even more serious than before, which shows that their ability to manage employees is gradually becoming much worse than before

[@shaka2tu]

which one?

[@demoncet1998]

How much does it hurt to release this and then not even 24 hours later see it get even more intense and insane? I would be fucking devastated😂 good luck on the next installment

[@jigglypuxx2985]

I think its better that this was posted before those. He can make a part 2!!! I am not active in vtuber scene so watching something more than 30min about it would have been too much but since I was able to watch this, the tea is soooo good that I will not be able to let this go. I wonder how deep nijisanji can dig it's own grave.

[@dynogamergurl]

What happened since? I don’t follow vtuber community that closely to know what happened

[@Lady_ETHNE]

I have never heard of Dokibird until now but oh my gosh when I heard this story, I was heart-broken for her. Imagine not earning any money for your work and having so much bullying and harassment thrown at you that you decide to take your own life. I'm glad she's doing well now.

[@josh.salles]

Nice touch at the end reminding people things get better ❤

[@jack12nuke]

Didn’t wait long enough… good luck on an update to this documentary… the rabbit hole goes deeper

[@Phildewy]

For the astrophe part, some 4chan and users took notice about it and they suspected of them stealth suspension and it was management doing it. This isn't the first time Niji has done that as there was another person by the name of Zaion (now Sayu) got stealth suspended over talking to another manager.

[@PhoenixClank]

Does the Twitter API not expose the name of the app that was used to make the tweet anymore? That would be a more reliable basis for assumptions about whether the tweet was done by management on behalf of the talent.

[@CasualOgre]

The framing of the apostrophe thing is just blatantly not true. It's not a "Western" vs "Japanese" apostrophe it's different for various devices, whether you're mobile vs desktop etc. You can look at people comparing other talent's apostrophe's and you'll see both used in different tweets.

[@Shaiandra]

Yep. On iOS, the default apostrophe is this slanted ‘ or so-called Japanese one in this video, unless you turn off the ‘Smart Punctuation’ keyboard setting (which is on by default), and I had it on here to illustrate this point. With it off, then it's now this apostrophe, which is the same as standard keyboards'. (I'm not familiar with Android.)

[@mitacestalia7532]

damn it, the schizo was right!

[@Moocow2003]

​@@Shaiandra Android has the ' apostrophe by default

[@gyz_ckck8930]

pogggg glad Mujin talked about this

[@JosiesCloset]

Seeing this makes me so happy for her, I’m gonna follow her for the support!

[@ProfessionalNamielleLewder69]

Not even a Selen fan, barely heard of her until this incident but you know what they about a person's true nature being revealed when pushed to their breaking point? The fact that Selen still looked out for her fans' wellbeing and wanted to leave the company on relatively amicable terms despite the *HARASSMENT TO THE POINT OF NEAR-SUICIDE* means she really was a good person... Good job, Niji, they not only threw away one of the best people they could've asked for, but shooting themselves in the foot is an understatement. This is the legal equivalent of an Olympic dive straight into a woodchipper.

[@shiunvt]

I had no idea it was this bad, thank you for this amazingly organized video to put the severity of the situation into perspective. I can't believe I ever even CONSIDERED auditioning for Niji after all of this. Best wishes to Doki and I'm glad she seems to be much happier now. #SinkTheYacht

[@deauthorsadeptus6920]

Now its now even half of story. Tbh even if company wasn't in wrong (it absolutely is), with PR team like this it is better to just dismantle the branch and pretend it never existed.

[@shiunvt]

@@deauthorsadeptus6920 There's even more?! Jeez I look away for a second and it gets worse 😭

[@raineblackstar3522]

Yeah p sure everyone who wanted to get into vtubing has reconsidered auditioning for nijisanji lmao

[@Barbecuquence]

"Manager, we need to rewind to the memory repository. The situation is beyond saving."

[@Barbecuquence]

Playing Lobotomy Corp's Third Warning over the Nijisanji PR video completes it whole

[@Mattssz]

@@BarbecuquenceManager, you can’t just carelessly fire these vtubers and manage the community poorly! People are getting mad and we’re losing fans and too much money! Manager: Rewind the memory Repository.

[@mitacestalia7532]

You know what? Fuck this. *Press Don't Touch Me button and make everything worse.*

[@Mattssz]

@@mitacestalia7532 MANGER!! WHY ARE YOU DOUBLING DOWN ON THIS PIT

[@agenttechnaid5438]

@@Mattssz things are going south anyway, might as well see how bad it can get

[@siddhantroy8969]

That's probably the stupidest termination notice brochure I have ever read😂 19:44 that was both a hilarious and wtf moment. You serious...even Goldman Sachs😂

[@jorgeespedillon1035]

Same men i was dying laughing i heard the termination notice

[@andrehashimoto8056]

Kurosanji is in the stock market, and the fluctuarion blip in the tradings was a bit too visible, so they had to task one of their Financial experts to give a look at what news and events happened recently to cause such a blip. It was profit focused and it painted it as merely a momentary low. Though perhaps if enough Public pressure keeps happening (Such as a MASSIVE loss of audience and SCs/Memberships/Merchandise sales) and it becomes visible for february's financial reports.... The crack will form and deepend the downwards blip, opening the chance to force a 3+ month negative in the stocks

[@nunyabz9494]

i read it when it first dropped i'm like why does this sound so vague on standing on sand, also they admitted to knowing about the harassment and did nothing, with that termination notice lol.

[@Crusthide]

great video, especially the ending, like well deserved. Keep the positive energy up, man! ❤

[@marekcarlisle6937]

the nijisanji in the black company "see also" part of the wiki is gone. they need to be put back.

[@bowlerhatclan9209]

Its back

[@antoinette...]

You may need a part 2 for the response from the CEO, and the response video on Elira's channel. It is also a question whether Niji broke confidentiality by showing a internal legal document the livers referenced reading thoroughly to make the response.

[@DataRew]

I am willing to bet you actually saved some lives with your final remarks in this video. I appreciate you expressing that sentiment!

[@Tuan6969]

In comparison, recently Cover Corp rent an entire castle for HoloFantasy in Edinburg when they're visiting it

[@Devilboy_1029]

I knew you would cover this. LET'S GOO

[@legoshi8639]

Day 32? thanking Mujin for making my day I wish no other VTuber would go through the heck as Selen went. And bruh Nijisanji really f***ed up with this and just HOW could a real company make such bad decisons, just HOW??? And oh shit, I'm really in bad and unhappy situation rn so thank you Mujin for words of hope

[@Lemmylamp]

Clicks on the video, the release time, being shorter than the video, people already praising the video, which did come at late for that matter, thats huge for a small youtuber, man Mujin you are so goated

[@Kiki-Adorable]

this is insane....uh how can a professional company mess up that bad. Dokibird is so strong for dealing with this nonsense.

[@chibifiedkitsunes]

I'm not a vtuber viewer and only know of hololive and nijisanji through friend's socmeds. This incident has been flooding my news feed for weeks and it was so hard to follow. Thank you for summarising this entire "incident" so thoroughly and succintly. Good for Doki. I've never understood the allure of Vlivers, but NGL I teared up seeing how she has 1.1+ million views on her welcome back video. 🎉

[@notmoonaru]

Thank you so much for this video, you explained so many things that had me in doubt about Nijisanji and Selen Tatsuki situation. I wanted to avoid drama channels and only look up to the raw truth which you delivered very well while reading the interlines where I missed the key point of the announcement and overall dates, again I'm very appreciate for your work! Keep up.

[@mazebean5200]

Man, thank you for informing all of us on this situation, but specially for that segment at the end to motivate us when things are rough... Thank you so much

[@usmcabbott888]

i want you to know. this video is wat brought me into the vtuber rabbit hole.

[@Daki25]

How the mighty fall. Corporate mismanagement and greed seem to be at an all-time high this 2024, unfortunately for them, so is corporate stupidity. I hope the people who bullied her internally are found out cause they're the most hidden garbage of this entire incident.

[@ZX-Gear]

I mean Scarle Yonaguni is also someone who got bullied and you cannot guess what kinda flag they would have in their Twitter Bios. Yeah.

[@AO968]

@@ZX-Gear I'm not seeing anything. What flag am I supposed to see?

[@ZX-Gear]

@@AO968 It really shouldn't take much to put two and two together.

[@AO968]

​@@ZX-Gear Just answer my question. I looked, but I see nothing that should be of any concern.

[@randombaseddude9726]

@@ZX-Gear I also don´t get it, what are you trying to imply?

[@ushinkou8569]

19:26 ABSOLUTELY no respect for Human Life in that statement.

[@Real-Ez]

THAT ENDING GOT ME DEADDDDD “nah, I’d win” except we got the good ending with her actually winning😂 I came from Charlie’s video and I’m glad someone like you broke this down to someone who knows next to nothing about nijisanji or however you spell it lol keep it up!!

[@internet_introvert]

12:14 I mean, they're not wrong. This entire thing has in fact damaged the company''s reputation. Just not for the reason they think.

[@yuki97kira]

Niji definitely got an intern who got all E's in class to write that termination notice.

[@chriswihulu]

Honestly, that sounds like a compliment, after writing that Termination😂 Honestly, I am beginning to suspect, it may have been written by someone, with a malicious intent to hurt the company! The saying, "never attribute malice, to that which can be explained by incompetence" is barely applicable in this case 😂

[@weshuiz1325]

"Hold on longer, in a month you could be the happiest ever" i have been telling that my self for over 5 years now without anything improving lol

[@Rak0705]

well being alive another day without taking your life are enough improvement in my book, at least anything wont going down, being in stagnation are better condition than going down at least for me

[@endyender1703]

How about this, if you kill yourself, someone, somewhere, will be sad. Doesn't matter if you think you're alone, you will be missed by someone. And if you still don't believe me, get a dog. You'll get unconditional love and a reason to return home every day.

[@nom6758]

"Without anything improving" implies you haven't made much of an effort to improve your life. You have control of your life (unless you have like, terminal cancer or are quadriplegic). Go on youtube and learn some skills such as coding, cooking, workout routines, etc. You having internet means you have all the resources at your disposal to make something of the time you are wasting typing comments on random vtuber drama videos. The first step to improving is to acknowledge responsibility for your neglect and own lack of effort, and to not blame outside sources for your failings.

[@victorjun2421]

​​@@endyender1703 the only ones who would miss me would be my company, and they could replace me within 1-3 business days. But you're right. I might be too cynical and s*icidal to follow it but others could give it a shot. I had a dog before and she was the best living thing to happen to my life, i would give my life to make sure she's okay and happy everyday.

[@victorjun2421]

Damn i was about to comment something equally if not more depressing but the guy above reality checked me. Gonna admit though, it's hard to put any effort when i don't even have a reason to do so. But maybe i could put some effort, i'm good as gone anyways so might as well.

[@Cortanis001]

This should be taught at universities and business classes as the antitheses of that saying that "any publicity is good publicity." This and how Disney has treated Star Wars should be documented in painful detail about how the abuse of an IP and refusal of acceptance by the public is how one ruins an IP or otherwise does irreparable brand damage.