Does Fashion Need Coperni?

Coperni is one of the buzziest brand each and every season at Paris Fashion Week, and frankly, this is because of phenomenal PR. From shock marketed moments to hyped products, Coperni has been consistently promoted to keep their brand front of thought. They, tied in with an affordable price point, they brand becomes not only desirable but consumable for a large number of people. Coperni will be a hot brand as long as they can keep this up, and I genuinely cannot wait to see how high their star can rise
Beauty Channel: / @underskinyt
Patreon: patreon.com/understitch
Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.

[@hj3130]

This was perfectly timed, right after the show. Bravo!

[@understitchYT]

I literally worked through the night 😅

[@EXOL_1485]

It's a beautiful rainy day. It'll be fun to watch this with a cup of coffee.

[@understitchYT]

Oh how perfect 🥰 get some nice whipped milk for me 🥰

[@christinaeriksson1631]

Your videos are so well produced, they should be on television

[@understitchYT]

The new FTV 😂😂

[@immrcat79]

If there's someone who totally deserved that invitation, it was you!! Super congrats!!!

[@understitchYT]

Thank you so much 🥰

[@IGuess...]

Coperni is the gimmicky, less talented version of Jack and Laz at Proenza Schouler. To state the obvious, the way these two look probably had a lot to do with their early editorial coverage and hype by the fashion press... Fashion is filled with people who LOVE "cute" white gay boys even if their talent and taste level is iffy.....

[@fa123-m7u]

Completely agree

[@understitchYT]

This crosses my mind often when it comes to fashion, as it does to many professions, wether the attractiveness of the person sets them up for bigger success

[@CharisseKenionYT]

Saving this to watch later because I KNOW how much thought and work went into it. Congrats on being at the show!xx

[@understitchYT]

Thank you so much! (And thanks for the precomment, lord know how much that helps Aunt Algo)

[@fionakida]

Love these videos for so many reasons - not only because I get to be up to date with fashion stuff, but also learn of magazines and books I’d never known about before!! Another banger 🤪💗💫

[@understitchYT]

I feel like my head is full of random books noones ever heard of 😂😂

[@fionakida]

@@understitchYT until now!!! Still some good nooks and crannies to the internet! xD🤘🏾

[@solanareznor8309]

I appreciate all the effort you put but it did not convince me that Fashion needs Coperni. No one gags over Coperni.

[@understitchYT]

We did a vote for the name of the video here and on Insta, the second voted was ‘fall and rise’ I wonder if it wouldve done better

[@mja2929]

loooooved the video and adore the brand. thank you so much! at 24:10 it looks like there is a mickey bag, exactly like the one that you were talking about earlier at 22:20

[@understitchYT]

There were a couple new bags, but as far as I saw, no new totebag. I did like the backpack swipe bag and the weekend bag tho, really desirable

[@NPenn-pn8vh]

Yes!!! Have been waiting for this one - there is something so self-aware and confident about the brand I find irresistible. So envious you saw the show live - congrats! and thank you for more outstanding content

[@understitchYT]

Glad you enjoyed it 🥰

[@1000_O]

super happy you made it to the show, I've been listening to your videos as podcast for a WHILE, and your take and passion for the art of clothing is just evident, congratulations! xx

[@understitchYT]

In that case Im so glad you could comment! Tysm, I know it mustve been extra effort for you 🤍 (and youre right I absolutely adore fashion, I cant live without it)

[@zeberday1]

Understitch saving an awful rainy day! Brilliant as always x

[@zeberday1]

Also, next time can I be your plus one? 😚

[@understitchYT]

I barely got a 1 let alone a plus one 😂😂😂 but Im glad youre here to watch. Did you enjoy?

[@zeberday1]

@@understitchYT It’s always enjoyable! Insightful, well paced and excellent commentary as usual! (I think I’ve watched them all now 😂)

[@zeberday1]

@@understitchYT I got some fashion students hooked as well 😂

[@understitchYT]

Youve watched every video? Thats a real accomplishment, thats a lot of hours 😅 tysm

[@drsu5638]

I'm fashion illiterate but have been interested in this bag ever since I saw Kylie Jenner rocking the glass bag with devil horns, I wanted it immediately. Thank you for another video, love your content!

[@understitchYT]

The glass bag was in the collection too!

[@ilikealotofthings731]

Coperni loves to rebrand 8 euro Vinted T-shirts 🤩

[@understitchYT]

Im surprised they didnt promote it as a reproduction or something a la Margiela. In the end Ive seen more posts about that tshirt than the collection itself which is kind of mad

[@onyxrhodetahuri]

We didn’t need the Disneyland show, the back drop was a good distraction from a bad collection.

[@understitchYT]

I wonder how they will top it next season

[@valentinacudetoate]

Great content! Thanks for another great video❤

[@understitchYT]

Thank you so much 🤍🤍🤍

[@Archivedpluto]

Very interesting video!! So much to know about a brand

[@understitchYT]

Thank you so much 🥰

[@markjohnson2257]

Great video and congratulations on getting invited to the show!! You truly deserve it!! I hope other brands recognize your amazing work. Have you been invited to other shows?

[@understitchYT]

I went to a lot of shows actually, Ive got highlights on my stories on Instagram now. Not every show made the highlights tho 😶‍🌫️

[@luciam2531]

Love your videos! I always learn so much, especially about the business side and what it takes to thrive beyond just “creative genius”. But i have one correction: Copernicus was an Astronomer.

[@understitchYT]

Ah yes your right, no pseudo in his science 😂😂

[@angelab412]

A lesson, as always. ❤

[@allon2650]

didn't know about this company till this video drop. very insightful, i must so. I wonder if you would cover Uniqlo?

[@understitchYT]

Oh I would love to cover uniqlo, they have such an interesting production logistics, tho its quite mysterious

[@robertczury]

the mickey backpack is fire. u have talent

[@understitchYT]

it was actually in the show too! I just missed it!

[@abdallahkara9667]

happy that you got there

[@understitchYT]

I just was so happy, I couldnt have asked for anything more

[@hami407]

first! haha love your stuff

[@understitchYT]

Yeyy congratulations on being first!!

[@faizaniftikhar8732]

the recent coperni disney collection was quite underwhelming to be honest . the silhouettes felt outdated and they already had debuted these bags and accessories before so nothing new. I found schiaparelli recent ready to wear collection at paris fashion week quite refreshing and well tailored

[@understitchYT]

I was really surprised to see no new bags in the collection tbh. I dont understand why all this wasnt used to really push a new style out there, but maybe it just wasnt the right time with everything else going on

[@valentinacudetoate]

They had me at the 99% air bag😁

[@understitchYT]

Its such a cool thing to bring into fashion

[@valentinacudetoate]

@@understitchYT Brilliant, I may say!🤗

[@julianarodriguex899]

That was not the first spray dress. Didn't a Japanese designer show a red dress sprayed on by machine way before?

[@understitchYT]

Not even the first spray on dress from Fabricone, I dont believe I said it was tbh

[@U_vejs]

I love your videos ❤ and this is just another great one BUT due to the music, started at the around 22 min. mark, messed with your audio! It very eerie and uncomfortable with headphones on 😢

[@understitchYT]

Its actually the same music throughout, but my mic for speaking changed and I couldnt fix the audio perfectly (trust me I desperately tried)

[@babyabslol6617]

Ah.. Copernicus was an astronomer, not an astrologist.

[@understitchYT]

Yeah someone else beat you to that 😅

[@asc642]

Coperni needs stores

[@understitchYT]

Stores are usually loss leaders for a brand and end up being mostly there to make the brand look good. Im honestly not sure if Coperni could take the financial strain of that right now

[@julianarodriguex899]

Please do Eileen Fisher

[@understitchYT]

Interesting

[@Bdjsbwhskw]

The last show was a travesty, I’m glad someone like it but the gimmicks are so tired

[@understitchYT]

For me it depends on the brand. If a brand is built on gimmicks then I feel its on brand to have them. If its a random gimmick for one season Im not a fan. For coperni I think its on brand and what we expect, I was surprised not to see a bigger push on bags for this collection though

[@VioletFem]

Congratulations on being invited to the Coperni show! I’ve been following your campaign and I was rooting for you. Also, thank you for another fantastic video. Learning about the origin of Coperni makes it clear that finale dress created on Bella Hadid during the SS23 show is actually perfectly in line with the brand’s ethos and wasn’t “just” a gimmick.

[@understitchYT]

They know they do gimmicks and Im sure its part of the whole plan for making them as famous as theyre becoming, having those gimmicks be on brand is so important. I was surprised I was wrong about the tomorrowland tie in, I think that couldve been perfect if they had really gone for it Also thank you for following along on Instagram 🥰

[@AriannaStalteri]

Pls do gap!!!

[@understitchYT]

I do really want to actually 🥰

[@julianarodriguex899]

Disney princesses? Lol omfg

[@understitchYT]

We all have a favourite 🤷

[@frunway]

They can't top this show, next season it'll be ss24 all over again (nothing memorable except for swipe)

[@understitchYT]

Genuinely I think the only thing they can possibly do is strip it back entirely and focus really heavily on the design. Thats been the biggest critique of the show (unfair imo because thats not what they were known for nor trying to convince people of), so I think proving people wrong with an exceptionally well designed collection will be monumental and would break the criticism of constant gimmicks

[@Michael-xi9nb]

I’ve never really paid attention to them before, I didn’t know that the designers are two hot men. 💀

[@understitchYT]

Im surprised so many people find them so attractive tbh 😅

[@buntom1800]

the quality is not good very fast fashion

[@understitchYT]

Most new luxury brands cant make good quality clothes anymore, its not where their base of luxury comes from

[@cloyboy2493]

Sorry but no, Coperni is a lowbrow brand created by marketing people, no one talented at fashion design resides there. That’s the trouble, you get invited by them so then we now have this false piece of media, you partake in the fruit and taint your own brand’s sincerity by promoting one like them.

[@AndrewParkHwan]

yea exactly, I don’t blame her bc you deserve to get your bag, but if you say the wrong things in this video, then you could easily be not invited to the next show. Hence why some of the best critics are often the ones with the least skin in the game.

[@understitchYT]

I see my role as explaining the value of different brands, why their customer would want to return to buy from them, I dont critique individual design closely enough to pick apart if its ‘good’ or ‘bad’ actual design, outside of the scope of their own world; I feel like that would be more subjective where I try to be more objective if that makes sense. Which for Coperni means that because the value of the brand comes from the buzz that comes from the gimmicks, I cant exactly fault them for having a big splashy show and commercial garments, it just wouldnt be fair or true to what the brand is offering. If it was off-brand then it would be a different story

[@Blue_Avatar]

What a wildly rude comment to make

[@melb2336]

I don’t think fashion needs them

[@understitchYT]

We voted on the title ahah