Does Fashion Need Coperni?

[@hj3130]

This was perfectly timed, right after the show. Bravo!

[@understitchYT]

I literally worked through the night 😅

[@Charisse_KenionYT]

Saving this to watch later because I KNOW how much thought and work went into it. Congrats on being at the show!xx

[@understitchYT]

Thank you so much! (And thanks for the precomment, lord know how much that helps Aunt Algo)

[@EXOL_1485]

It's a beautiful rainy day. It'll be fun to watch this with a cup of coffee.

[@understitchYT]

Oh how perfect 🥰 get some nice whipped milk for me 🥰

[@immrcat79]

If there's someone who totally deserved that invitation, it was you!! Super congrats!!!

[@understitchYT]

Thank you so much 🥰

[@christinaeriksson1631]

Your videos are so well produced, they should be on television

[@understitchYT]

The new FTV 😂😂

[@uschilou]

Nostalgia 😭

[@IGuess...]

Coperni is the gimmicky, less talented version of Jack and Laz at Proenza Schouler. To state the obvious, the way these two look probably had a lot to do with their early editorial coverage and hype by the fashion press... Fashion is filled with people who LOVE "cute" white gay boys even if their talent and taste level is iffy.....

[@fa123-m7u]

Completely agree

[@understitchYT]

This crosses my mind often when it comes to fashion, as it does to many professions, wether the attractiveness of the person sets them up for bigger success

[@0003-t6x]

Facts

[@KawaiiStars]

​@@understitchYT will you do a video on proenza schouler, I'm new to these brands, so it's nice to see the comparisons, history and designs

[@mja2929]

loooooved the video and adore the brand. thank you so much! at 24:10 it looks like there is a mickey bag, exactly like the one that you were talking about earlier at 22:20

[@understitchYT]

There were a couple new bags, but as far as I saw, no new totebag. I did like the backpack swipe bag and the weekend bag tho, really desirable

[@TristansVid]

I saw it as well. It looked literally like the drawing you had commissioned. It looks like the heart tote bag but as Mickey.

[@NPenn-pn8vh]

Yes!!! Have been waiting for this one - there is something so self-aware and confident about the brand I find irresistible. So envious you saw the show live - congrats! and thank you for more outstanding content

[@understitchYT]

Glad you enjoyed it 🥰

[@fionakida]

Love these videos for so many reasons - not only because I get to be up to date with fashion stuff, but also learn of magazines and books I’d never known about before!! Another banger 🤪💗💫

[@understitchYT]

I feel like my head is full of random books noones ever heard of 😂😂

[@fionakida]

@@understitchYT until now!!! Still some good nooks and crannies to the internet! xD🤘🏾

[@1000_O]

super happy you made it to the show, I've been listening to your videos as podcast for a WHILE, and your take and passion for the art of clothing is just evident, congratulations! xx

[@understitchYT]

In that case Im so glad you could comment! Tysm, I know it mustve been extra effort for you 🤍 (and youre right I absolutely adore fashion, I cant live without it)

[@drsu5638]

I'm fashion illiterate but have been interested in this bag ever since I saw Kylie Jenner rocking the glass bag with devil horns, I wanted it immediately. Thank you for another video, love your content!

[@understitchYT]

The glass bag was in the collection too!

[@maeetrix]

Always been curious about Coperni's fashion story, thank you for the detailed insight

[@understitchYT]

Thank you 🥰🥰🥰🥰

[@mrggy]

10:37 Great video, but I gotta point out, Copernicus had nothing to do with proving the Earth is round. That idea had been well established and accepted since the Ancient Greeks. Copernicus invented the model of heliocentrism, that the Sun, not the Earth, is at the center of the solar system

[@understitchYT]

Oh, I see, thank you for that

[@faizaniftikhar8732]

the recent coperni disney collection was quite underwhelming to be honest . the silhouettes felt outdated and they already had debuted these bags and accessories before so nothing new. I found schiaparelli recent ready to wear collection at paris fashion week quite refreshing and well tailored

[@understitchYT]

I was really surprised to see no new bags in the collection tbh. I dont understand why all this wasnt used to really push a new style out there, but maybe it just wasnt the right time with everything else going on

[@robertclarkson6064]

Thank you so much 😊. I really liked the outfits in this one. You always do an outstanding job with your videos.

[@understitchYT]

Im glad you like them, tysm 🤍

[@markjohnson2257]

Great video and congratulations on getting invited to the show!! You truly deserve it!! I hope other brands recognize your amazing work. Have you been invited to other shows?

[@understitchYT]

I went to a lot of shows actually, Ive got highlights on my stories on Instagram now. Not every show made the highlights tho 😶‍🌫️

[@monamillions]

I appreciate all the effort you put but it did not convince me that Fashion needs Coperni. No one gags over Coperni.

[@understitchYT]

We did a vote for the name of the video here and on Insta, the second voted was ‘fall and rise’ I wonder if it wouldve done better

[@mrggy]

@@understitchYT I voted for “Why Fashion Needs Coperni” because I thought it was the most interesting and engaging title. I do stand by that, but I agree that I don’t think the video necessarily supports that thesis. I think it would have just required a bit at the end about what Coperni means for the larger fashion industry and why Coperni is true game changer. My takeaway from the video as is was that Coperni is an up and coming brand doing some cool stuff, but not that’s it’s necessarily revolutionary. So I think this issue isn’t so much with the title, but how the video structures an argument to support the claim made in the title. I feel the same way about this new title, “Does Fashion Need Coperni?” I’m confused by it. The title seems to suggest that Coperni is possibly unnecessary or irrelevant, which I also don’t think the video supports. Overall, I think it’s a strong video, but if you have a title that makes a claim, then the narrative of your video should support that claim. Generally your videos tend to be more descriptive (and I’m not saying that’s a bad thing) with descriptive titles to match (ie The Rise and Fall of X). If you want to move towards titles that pose questions or make claims, then I think you have to build more of an argument (in the academic sense of the term) into the video. Overall, I really enjoy your videos and this isn’t a critique of them. Just my thoughts on the title and why you’re maybe getting different responses to it than expected

[@giovanniandtheghostofyesterday]

​@@mrggy bro tha Disney collection was the end Coperni is just a gimmick

[@mrggy]

@@giovanniandtheghostofyesterday Oh I know absolutely nothing about fashion. The original title of the video of "Why Fashion Needs Coperni" but it got changed, I guess because the video was underpreforming on views. My comment was purely about the relationship between the title and the video content. I'd never heard of Coperni prior to this video

[@luciam2531]

Love your videos! I always learn so much, especially about the business side and what it takes to thrive beyond just “creative genius”. But i have one correction: Copernicus was an Astronomer.

[@understitchYT]

Ah yes your right, no pseudo in his science 😂😂

[@marijanashum3671]

"Hadid moment" reminded me about McQueen' paint sprayed dress visually in a good way, but sadly it is also seems to be just a conceptual moment for the show, and not a technology of the near future that can make any difference in global production.

[@understitchYT]

Yes it was conceptual for the show, displaying a kind of technology that they want to align their brand with. Same with the meteorite bag and the glass bag too, its a worldbuilding piece

[@allon2650]

didn't know about this company till this video drop. very insightful, i must so. I wonder if you would cover Uniqlo?

[@understitchYT]

Oh I would love to cover uniqlo, they have such an interesting production logistics, tho its quite mysterious

[@Archivedpluto]

Very interesting video!! So much to know about a brand

[@understitchYT]

Thank you so much 🥰

[@valentinacudetoate]

Great content! Thanks for another great video❤

[@understitchYT]

Thank you so much 🤍🤍🤍

[@U_vejs]

I love your videos ❤ and this is just another great one BUT due to the music, started at the around 22 min. mark, messed with your audio! It very eerie and uncomfortable with headphones on 😢

[@understitchYT]

Its actually the same music throughout, but my mic for speaking changed and I couldnt fix the audio perfectly (trust me I desperately tried)

[@robertczury]

the mickey backpack is fire. u have talent

[@understitchYT]

it was actually in the show too! I just missed it!

[@polarbear3940]

interesting how bella hadids name is always mentioned along with the spray on dress spectacle, I thought modern fasion tried everything to not have another "supermodel" on the scene. What are your thoughts on this?

[@understitchYT]

I don’t really think we have supermodels now, because all of our supermodels are celebrities first and models second. Unfortunately, celebrities are where the views are, how many more posts have you seen about Kylie Jenner being at the Coperni show versus how many posts about it being at Disneyland? Its just what customers want to see in the end and you can either fight it or accept it 🤷

[@aoibheallthedoog4472]

swear I heard a click go off in my head at 6:56 because prior to clicking into this video, I'd always mixed up Coperni and Courreges from what little I've gleaned from their websites. Doesn't help their logos, bag silhouettes look interchangeable (to me) either

[@understitchYT]

The boys used a serious amount of their house codes in their Courreges clothes, it made for uncomfortably blurred lines between the two, but because they closed the namesake for it it made sense. Its just when they returned they had to make new ones which is how we ended up with gimmicks as big as they are now. I low key wish I had said that explicitly in the video

[@hami407]

first! haha love your stuff

[@understitchYT]

Yeyy congratulations on being first!!

[@valentinacudetoate]

They had me at the 99% air bag😁

[@understitchYT]

Its such a cool thing to bring into fashion

[@valentinacudetoate]

@@understitchYT Brilliant, I may say!🤗

[@lucadipa]

great video!

[@understitchYT]

Thank you 🤍

[@ilikealotofthings731]

Coperni loves to rebrand 8 euro Vinted T-shirts 🤩

[@understitchYT]

Im surprised they didnt promote it as a reproduction or something a la Margiela. In the end Ive seen more posts about that tshirt than the collection itself which is kind of mad

[@onyxrhodetahuri]

We didn’t need the Disneyland show, the back drop was a good distraction from a bad collection.

[@understitchYT]

I wonder how they will top it next season

[@xaiverfernandez]

your videos are great.

[@understitchYT]

Thank you so much 🥰🥰

[@abdallahkara9667]

happy that you got there

[@understitchYT]

I just was so happy, I couldnt have asked for anything more

[@angelab412]

A lesson, as always. ❤

[@understitchYT]

Im glad you enjoyed 🤍

[@VioletFem]

Congratulations on being invited to the Coperni show! I’ve been following your campaign and I was rooting for you. Also, thank you for another fantastic video. Learning about the origin of Coperni makes it clear that finale dress created on Bella Hadid during the SS23 show is actually perfectly in line with the brand’s ethos and wasn’t “just” a gimmick.

[@understitchYT]

They know they do gimmicks and Im sure its part of the whole plan for making them as famous as theyre becoming, having those gimmicks be on brand is so important. I was surprised I was wrong about the tomorrowland tie in, I think that couldve been perfect if they had really gone for it Also thank you for following along on Instagram 🥰

[@hollygray6720]

I would happily watch a video about the Tomorrow group

[@understitchYT]

Im glad youre as nerdy as me 😂😅

[@hollygray6720]

@@understitchYT I’ve definitely gotten worse over time 😂 I need fashion industry friends to geek out with

[@polanudaofficial443]

Can you make a video about Jean Paul Gaultier?

[@understitchYT]

I am DESPERATE to

[@julianarodriguex899]

Please do Eileen Fisher

[@understitchYT]

Interesting

[@AriannaStalteri]

Pls do gap!!!

[@understitchYT]

I do really want to actually 🥰

[@julianarodriguex899]

That was not the first spray dress. Didn't a Japanese designer show a red dress sprayed on by machine way before?

[@understitchYT]

Not even the first spray on dress from Fabricone, I dont believe I said it was tbh

[@piaceri2075]

Fashion might but customers don’t

[@asc642]

Coperni needs stores

[@understitchYT]

Stores are usually loss leaders for a brand and end up being mostly there to make the brand look good. Im honestly not sure if Coperni could take the financial strain of that right now

[@hansmir5443]

I guess what it means is that as long as you get any attention, no body cares about if the fashion is good or functional. 😊 far away from the Dior and Chanel era. 😊🙏🏼

[@understitchYT]

As long as it has a cash cow bag, all it needs is attention

[@demoy1193]

Before watching video: No, Fashion absolutely does need Coperni. Stunningly useless brand.

[@julianarodriguex899]

Disney princesses? Lol omfg

[@understitchYT]

We all have a favourite 🤷

[@Foreverfriends-h9g]

They seem to have a good head on their shoulders. Obviously have the right team to guide them if needed. Do they have to top this past fashion show tho¿?? I wouldn't want that pressure and possibly doing it quietly like after hadid spray dresss moment would make sense again. Missed opportunity for few menswear looks but got my attention more so than sprayed dress. Marketing, money, and knowing the right people can definitely make or break brands. money definitely talks. Good detailed video ❤ XOX

[@understitchYT]

Im so glad you liked it thank you! I agree tho, its about to be a really tough season for them to top. I wonder if theyll pull a Gaga and have the next collection be totally void of gimmicks to secure themselves as more than that, or maybe they will find a new way to blow our minds. Either way Ill be watching closely

[@Bdjsbwhskw]

The last show was a travesty, I’m glad someone like it but the gimmicks are so tired

[@understitchYT]

For me it depends on the brand. If a brand is built on gimmicks then I feel its on brand to have them. If its a random gimmick for one season Im not a fan. For coperni I think its on brand and what we expect, I was surprised not to see a bigger push on bags for this collection though

[@haret0n]

no. i am utterly sick of gay men prescribing women's beauty and fashion standards.

[@JuanArias-mk9rg]

Thwn don't consume it and don't follow it, no one is forcing you to

[@frunway]

They can't top this show, next season it'll be ss24 all over again (nothing memorable except for swipe)

[@understitchYT]

Genuinely I think the only thing they can possibly do is strip it back entirely and focus really heavily on the design. Thats been the biggest critique of the show (unfair imo because thats not what they were known for nor trying to convince people of), so I think proving people wrong with an exceptionally well designed collection will be monumental and would break the criticism of constant gimmicks

[@buntom1800]

the quality is not good very fast fashion

[@understitchYT]

Most new luxury brands cant make good quality clothes anymore, its not where their base of luxury comes from

[@Igor_ogi]

Most of their collections were in my view close to perfection but the Disneyland one was the tackiest and ugliest thing ever. I don’t get it. U make a name for yourself and after that u can just stop taking your art seriously? Not everything can be equally lauded. That includes that hideous CD player bag. Again, most pieces are 10 out of 10 but going from the spray on dress to Disney princess dresses, I mean come on!!! I’m telling u, the tackiest thing E-VER!! As a French person, I can’t c how this collection can become successful. But this video like all your videos is so pleasant to watch. My opinion of the designers do not reflect in any way the very high opinion I have of you and of your work. Thanks for another great watch.

[@understitchYT]

Its tricky because to understand their motivations you almost have to separate what is and isnt good taste. A bit like when Jeremy Scott was new. Their designs arent always the chicest thing, but thats not what theyre going for, so judging them based on perimeters that they arent aiming for is unfair. Esp when what they are aiming for (a buzzy brand that is aiming for a buy out down the line) is hitting its targets. Its fascinating really and one of very few brands doing it. Would I buy the clothes? Probably not. But theyre not *really* trying to sell the clothes so much as trying to sell themselves; if that makes sense?

[@cloyboy2493]

Sorry but no, Coperni is a lowbrow brand created by marketing people, no one talented at fashion design resides there. That’s the trouble, you get invited by them so then we now have this false piece of media, you partake in the fruit and taint your own brand’s sincerity by promoting one like them.

[@AndrewParkHwan]

yea exactly, I don’t blame her bc you deserve to get your bag, but if you say the wrong things in this video, then you could easily be not invited to the next show. Hence why some of the best critics are often the ones with the least skin in the game.

[@understitchYT]

I see my role as explaining the value of different brands, why their customer would want to return to buy from them, I dont critique individual design closely enough to pick apart if its ‘good’ or ‘bad’ actual design, outside of the scope of their own world; I feel like that would be more subjective where I try to be more objective if that makes sense. Which for Coperni means that because the value of the brand comes from the buzz that comes from the gimmicks, I cant exactly fault them for having a big splashy show and commercial garments, it just wouldnt be fair or true to what the brand is offering. If it was off-brand then it would be a different story

[@Blue_Avatar]

What a wildly rude comment to make

[@Michael-xi9nb]

I’ve never really paid attention to them before, I didn’t know that the designers are two hot men. 💀

[@understitchYT]

Im surprised so many people find them so attractive tbh 😅

[@melb2336]

I don’t think fashion needs them

[@understitchYT]

We voted on the title ahah

[@lonely71]

Nothing but mediocre gimmicks.

[@DanceDaily]

understich you talking about then positively makes me question your connections...

[@understitchYT]

I have no connections 😂😂😂 But I do stand by what I said, not because the clothes blew my mind, because they didnt, but because they delivered exactly what was expected; a big spectacle 🤷

[@DanceDaily]

"i do think there is a market for this clothes" yeah and it's got blood on its hands... "the show was phenonmenol" eek... you are so lost. you "for one will waiting with bated breath?" um.... scary.

[@understitchYT]

The show was phenomenal, it really was. The spectacle of it was really impressive. Were the clothes groundbreaking? No. But thats not what Coperni does. Im critiquing them based on what they promise and what they deliver and they did exactly that 🤷

[@jonahartistdavis1858]

Such boring brand.

[@understitchYT]

In what way?