DON'T BUY THE Sony A7C as a Portrait Photographer and Here’s Why!

[@BrandonColePhotography]

Not to mention no custom C1, C2 bottons on the A7C. LAME.......

[@houstoninternationalmedia3408]

Less customs buttons, no 2nd card slot, tiny grip, no 1/8000, and an EVF that’s not centered? For $1800? Idk what Sony was thinking with this one 🤦🏾‍♂️

[@BrandonColePhotography]

@@houstoninternationalmedia3408 exactly

[@oh_really8361]

This camera is just like the hat you’re wearing, it ain’t for ya. 😂😂😂

[@cielbie8251]

Here are my reasons: 1. Size. I go on lots of long hikes, I walk with 3 dogs, and the heavier the camera around my neck, the more annoying it is. It may not seem like much, but 500g vs 650g is about 30% more. If I combine it with a nice prime, I can get it less than 1kg. Great for holiday travel too. Takes less space and weight in the pocket, bag, etc. If im walking to the top of a mountain for a fantastic photo on holiday, i'd want this camera 2. The flip screen is handy for recording videos with myself in. 3. Real-time eye detection in video is very handy 4. No record time limit 5. Its more modest size will garner less attention, be less intimidating, and look less expensive. Particularly useful on holiday or in places where a professional photographer might get more attention than you'd like. Yes, its not a hardcore market-breaking camera, but I don't think its designed to be. Rather, a camera to tap the market of people who are buying smaller cameras like the A6000 series with a full frame option. Not everyone values raw power, and may be happy with a convenient lightweight camera that does still take good quality photos and videos. Brand new, they are basically the same price, so if given an option of the two, people might want the smaller travelsized version As well, from Sony's perspective, its a niche market with little competition. Good, yet small full-framed cameras.

[@VZAAGE]

I'm actually considering this as a hybrid. I hear it doesn't overheat in video and has no recording limit. It also serves as a great carry around anywhere camera that seems perfect for family trips and events.

[@Chris-ey7zy]

Has eye autofocus on video

[@TechnicallyTee]

Because its simple, it isn't for photographers and I don't see many people saying that it is. For someone who wants to get into Sony full frame, flip screen works perfect for my talking heads and top down shots, better port doors, I don't have to take it off the tripod to access the SD card, improved AF. Its literally the perfect camera for someone who does KZbin like myself hence why I have it. Upgraded from the a6600 and no regrets. 1000% not for photographers but its not a bad camera.

[@GrayGhostDog1]

I actually agree with you. For your described use case, the A7C is a very good choice. Even though I am not in a rush for the A7C, I am strongly thinking about it. I have the A7SIII... the A7C would be an excellent B cam for the A7SIII due to the improved video features and having double the megapixel-count wouldn't hurt for stills. I also like the size/weight of this camera and would be good for street and travel photography.

[@TechnicallyTee]

@@GrayGhostDog1 so many people are giving this camera a hard time and I’m going to say it like this. A7C is a better video camera than the A73 but for photography, A73 all the way. If you have an A73 then this cameras shouldn’t even be on your radar. It’s for people who either doesn’t have a full frame Sony or wants a great full frame camera for video. It’s honestly that simple.

[@keifer39]

@@TechnicallyTee Exactly. I upgraded from an A6600 for the same reasons.

[@AshwinRamdin]

@@TechnicallyTee This exactly. Apparently he didn't get the memo that the A7C is geared towards video content creators.....

[@joaoramos32]

As a videographer i actually think the sony a7c is a superior camera to the a7iii. Better autofocus (way better), better color science - and these alone are 2 features that i value a lot and are the main reason that make me want to go for the a7c and not a7iii...Still waiting for a7IV to come out though lol

[@ainaheritiana]

you could use an ND filter to compensate instead of trying to go past 1/4000

[@professionalpotato4764]

Some reasons why I would buy the A7C, even though I completely agree that it sucks ass from an ergonomics and pricing pov. Trust me I really really think it's stupid. If the A7C was at $1500 or lower, fine. But re-using nearly every single part? Doesn't sit well with me. Still... 1) New autofocus. The touch to track would make things a lot easier, I can tap on my model(s) and just fire off. I don't have much experience with the A7iii (I'm using my company's A7Sii - which obviously sucks more than my entry level $600 Canon in photos). But when I rented the A7iii I was either on wide mode, and let the camera play whack-a-mole in deciding who to focus on, or single point and using it like a DSLR. Focus - recompose, which shouldn't ever happen in a mirrorless body. Focus - recompose works for normal portraits, but I have to shoot workout in gyms, so unless I can move at light speed, it doesn't work for me. 2) Flippidy screen. I'm a hybrid shooter, I like having a flippy screen, and it's the ultimate best solution. Finally after so long Sony listened. Often times at work I'm lying down on the floor like I'm trying to upskirt people at a gym just to get low angle portrait shots. With flippy screens, I just rotate and shoot. Also protects screen in transport. I'm still salty as hell about the useless untouchable screen though. It's like using a camera with 2020 tech built in a 2005 body. 3) Improved buffer. I shoot a lot of action, so it's spray and pray most of the time. When I rented the A7iii I had to wait for the card to write. That was too annoying. 4) Gyro data. Useless for photographers, a godsend for videographers. I can finally do handheld shooting without worrying as much because Sony IBIS is useless in video. 5) There's no other alternative for my needs now as a hybrid shooter. Canons are portable induction stoves, Nikon can't even give sharp external ProRes video. I was considering getting the Panasonic S1 or S5, but apparently its autofocus is soooooo bad even native Sigma L-mount lenses don't perform well. Sigma is clearly part of the E-mount alliance. L-mount alliance is a complete joke, just like Panasonic's autofocus. I really really want the S1/S5 though. The video features blow Sony out of the water (not counting the A7Siii and cine line) 6) Not sure how I feel about buying the A7iii now. I don't want Sony to low blow me with the A7iv suddenly next year and I'll feel like I wasted my money. I could buy a used A7iii, but I can't. I'm broke, and still new to the videography industry. I have to buy everything brand new and use installment plans.

[@BrandonColePhotography]

I can respect your honesty. Much love and thank you for the feedback!

[@CC-gt3ro]

Professional start using the a7c in photography/video because they said it is impressive and half the price of a7siii for video and really stunning photo. Look at Areesz Gandhi Studio. The guy is a fashion photogrqpher, and you will see his photos are stunning. He has no probablem with the ergonomy, he preferw the flip screen anyway to shoot. No need for the bigger viewfinder. I tested myself the viewfinderr, and despite its smaller it was very clear picture. It is more difficult with glasses. But i could see very clearly without my glasses. The a7c is really superior to a7iii, don’t buy an old 3 years old camera. Autofocus is really inherited from a7siii in the a7c and is very important to shoot photo and video, the transition speed settings, the color science, the gyro data. The only thing i notice is the autofocus eye tracking does not work at high framerate 100, 120fps. It is working at 24/25/30/60 fps. The a7c has one of the best quality picture in the market. I downloaded from digital resource imaging the raw files from nikon canon and other sony camera like the a7siii and the a7c beat canon r6, nikon z6ii, sony a7siii. A7c has finest texture even at 51200 iso, the other camera does not have the same details and have more noise. www.imaging-resource.com/

[@professionalpotato4764]

@@CC-gt3ro No doubt it's a solid camera. But after looking up other issues, like the E-first curtain problem (your bokeh will get cut in half), I've decided not to go with the A7C or A7iii. I bought a Fuji XT4 instead. Far better colours and video performance. I don't use AF in video so it's ok with me. AF in the latest Sony are great, but I'll wait for the A7iv before considering getting a Sony. Other than AF, Sony loses hard in terms of usability, ergonomics, and video sepcs.

[@CC-gt3ro]

@@professionalpotato4764 but consider the rumors for sony a7iv that could make it inferior to a7c : the bigger sensor 30mp by experience will have worse performance in low light. In one year of development they cannot resolve that or the a7siii wouldd have a 24 mp... it don’t because it is not possible. So a7iv will be inferior to a7c, it won’t be as portable. Also the 10 bit 4.2.2 if the a7iv rumors are true required more computer processing. So the real advantage would be 4k60, and active stabilization (again from rumors) but a7c With a gimbal will be better than a7iv without a gimbal. And because a7c is more lightweight it don’t required expensive pro gimbal. I don’t think a7iv will beat a7c in photos and video quality if thhey go to 30 mp sensor.

[@professionalpotato4764]

​@@CC-gt3ro It won't be a huge difference in low light performance. You're overestimating the impact of just a 6mp increase in resolution. And if you're shooting over 12,800 ISO, you should be using lights, especially for client work. The Siii does not need 24 MP, because reliability for video professionals is far more important than just pure sharpness. Improving readout speed, low light performance, and heat issues is worth more than just sharpness. We saw how much of a failure the R5 and R6 is. And you're comparing apples and oranges. 12MP to 24MP is 2x the pixel pitch. 24MP to 30MP is only 1.25x the pixel pitch. Usability is far more important than portability. I won't use full frame for holidays and travel unless I'm rich enough. The lack of custom buttons make the A7C not as good as any other A7 bodies for photography. Using the EVF is also better for composition than the screen. At least in my experience. It's easier to nail composition with EVF. Gyro stabilization has it's limits. You need a powerful computer to render it, and there are limitations. If you have like only 1 client a month, maybe it's doable, but if you have a constant stream of work, unless you invest in a $5000 rendering pc, it's not suitable for most people. A $400 gimbal does the same job, at a lower price, and faster time. As people always say, get it right in camera, not in post-production. 10 bit 422 doesn't even make a difference in editing performance. It's the All-i vs LongGop compression that does. The current 8 bit 420 is still horrible to edit with. Have you compared All-i vs LongGOP yourself? It's quite a game changer. That said, I use proxies, so it doesn't matter. However if I have to render proxies, after gyro stab, I probably need Apple to release like a quad M1 chip computer to do it fast enough for work.

[@theizza68]

While I do think it's overpriced, it's not made for you.

[@BrandonColePhotography]

Not made for anyone when you already have the A7lll the best mirrorless camera 3 years in a row. and cheaper.

[@thegrandtourist]

So if I'm coming at this from the opposite end, meaning I am not a professional photographer that goes out on photo shoots but I want a great small camera that I can easily travel with and also use on occasion to play with and learn and grow into the full frame world - use the kit len and maybe 1 more for travel, have other lens for home use. Would this not be better than buying a Sony RX or similar? Yes I get its pricey (perhaps over priced as the op mentioned) but what are the alternatives? The a7c is a big as would go.

[@theizza68]

@@thegrandtourist it does sound like it's the perfect camera for you. I highly recommend watching a very detailed review of the camera and lens recommendations done by Mark Galer here on KZbin.

[@thegrandtourist]

@@theizza68 thank you for recommending Mark Galer !!!!! What an amazing resource... and I did pickup the a7c kit along with the Sony 20mm and 85mm :)

[@TheSpade357]

1. AF is better....2. Gyro Data!.....3. Compact.......4. Color out of camera (skin tone way better)....5. Flip out screen......there you go, 5 things better than A7III.

[@BrionneOlsen]

Bro! I watched your video yesterday and in all honestly I didn’t like it. Didn’t like the tone. I wanted the A7C badly: full frame, compact body, retro look. Just perfect... until I came across a Sale on A7III for 40% less than the A7C. So I bought it and got two lenses out of it and the Ronin SC. I still don’t think the A7C is a bad camera. I just wasn’t willing to pay that kind of money. So thank you.

[@BrandonColePhotography]

Never said it was a bad camera but compared to the A7lll and for the price it should be greatly reduced. I’m here to tell the truth. Don’t care about tone

[@BrionneOlsen]

@@BrandonColePhotography got you bro. No hard feelings. If I had a lot of money to throw away, I wouldn’t have cared about the price but side by side when looked at what I could get, I just figured it wasn’t the right decision for my first full frame to be that expensive. This video was kinda the tipping point where reality hit me. 😄

[@RozyDees]

That one stop of light is a huge point! But that said, coming from an A7sii, I realized I’m more of just an enthusiast than an aspiring professional. The grip of the proper a7s feel AMAZING compared to the a7c. But I’m overall happy with my “upgrade”. I feel more inspired to take my camera out and have fun with the smaller body and not having the redundant card reader doesn’t bother me. I’ve had it for only 3 weeks now and there hasn’t been a day where I’m excited to take it out and have fun. Definitely still going through the cupcake phase but still very happy at the end of the day! (I could be a rare case)

[@RozyDees]

also going to mention my local camera store knocked off $100 from the retail for I HAVE NO IDEA WHY. So it made the decision easier

[@DonaldWilkins2023]

Breathe...Brandon...one-one thousand...two-one thousand...three-one thousand...lol

[@anthonymozora]

Also missing from a7iii Multi interface port is not there, joystick is not there ,

[@beejayicefrog2920]

i understand the rant but a lot of the reviewers are also photographers/videographers professionally. So you are saying that they dont shoot outside on the job using the camera???

[@marcdaniele5305]

To each their own but I love mine. I'm a wedding photographer and just picked one up as a third body and sure I probably wouldn't use it over my A9 or A7riii due to the single card slot but other than that, it's totally worth the price. Still love your content!

[@kingweddingmedia]

you asked for 5 reasons to buy the A7C over the A73: 1. real time tracking autofocus - I'd argue for any sport/event photographer that feature could be worth it alone, it is so much better and makes my a6600 a lot easier and more fun to use than my a73. 2. the smaller form factor. 3. the fully articulating screen - not my preference but would be for many. 4. unlimited record time in video. 5. the rangefinder style of the body. All very legitimate points that could sway someone towards an A7C over the A73 depending on their needs/wants. I'm considering picking one up as a second full frame camera that I can also use for my "fun" photography like sports and landscape, that I just don't really enjoy using the A73 for. I can only think of a few of reasons I'd favour the A73: better EVF, two card slots, more custom buttons and a front dial...after that I'm really struggling for reasons to go the A73 over the C - price is equal in the UK right now for both. So for me it really depends on what features someone wants and deems more important - both very capable cameras.

[@NickL0VIN]

The a7c can shoot up to 1/8000 if you use the electric shutter (AKA silent shooting mode). I’m sure someone already mentioned this in the comments

[@viveksathish]

I just picked up the A7C a week ago after a lot of thinking through. It was a no brainer for me but i took my time to make sure that I wasn’t jumping into it. The reason it is a no brainer is because I already own the A7R3 and the A92 with lots of full frane G master glass. However, the A7C’s compct size makes it easy to travel with and the flippy screen is a bonus. I already also own the A6500 but not many apsc lenses and the battery life sucks and i have to carry a fair bit of batteries. Now all my bodies share the same battery except for the A6500 making it so much easier on holiday. Just got back from my holiday and absolutely live the A7C. I’ve learnt to work around the limitations. I would highly recommend it for someone who is in a similar situation as myself

[@AntriusEllington]

Dang what about the a7cii?

[@ma.ajigarkhan7540]

Bro A7c 5d mark iv and and EOS R and r6 which one is best for wedding photography and long term use

[@TuckerPearce]

Thinking for video, for KZbin, the A7C is the better camera. Image out of camera, including skin tones look better. It has the flip out for vlogging. But yeah the price is a good $300 high.

[@BrandonColePhotography]

You need to put the A7lll and A7C right next to each other and take the same picture. The pictures are EXACTLY the same. They have the exact same sensor

[@BrandonColePhotography]

They both have the same 24mp BSI CMOS sensor. So for anyone saying the A7C is different that’s a lie. I used both of them. They are the same

[@TuckerPearce]

@@BrandonColePhotography I’m talking about video, are you saying there is no difference at all? I’ve heard otherwise in many reviews.

[@TW-iu9zy]

@@TuckerPearce ... yes, there are a few advantage for video. I use the a7S III and the a7C als „perfect“ video combo in interviews.

[@AshwinRamdin]

@@TuckerPearce He spouting nonsense. He's salty like a lot of people that they didn't get a cheaper A7III with more functionality. More for less. Sony has made it clear this camera is made for vloggers/video content creators. Apparently this guy didn't get the memo. For videoS the A7C, for photographers the A7III.

[@saifhshaikh6014]

Hello I am going to buy my first camera should I go for a7m3 or a7C for professional photography videography cinematography and vlogging

[@robertsmith8774]

Thanks for the info for it was much appreciated. Quick question???? For Christmas I received the Sony a7ii, a Sigma 105 1.4 lens, a Sigma 105 2.8 macro, a 28-70 Sony kit lens, a Sigma 35mm 1.4, a Sony 85mm 1.8 and finally a battery charger with two batteries. Oh yea a Sony battery grip winder....So I was a happy dude, but it wasn't a Sony a7iii......Can I still take quality amazing pictures with the a7ii or should I try to get the a7iii??? Thanks and amazing channel, by far the absolute best.... Rob

[@victoryisyourportion]

Well sounds like a pretty solid set up if you're not happy with your camera why not work, save up, and buy your own a7iii like the rest of us and stop complaining💜

[@JD3DOESIT]

Rant understandable... but also, its a video camera first, photos second, the a7 III in reverse... and it is designed for people upgrading from a smart phone for video... basic video upgrade. i have seen many rants like this, but if you are professional this isn't for you. this is for people also upgrading from older aps-c. Sony also is a large maker of many "in between" electronics products, and they thought it could capture the people that wanted the zv1 with interchangeable lenses and didn't want aps-c...make things simple for new people, take away buttons and add in all the best video tracking features. That being said i will probably wait for the a7 iv.

[@skyphotography4918]

But the a7c has no recording limits isn't that s plus?

[@TW-iu9zy]

... 😄 great video, my friend. well, it‘s not cheap and it has same flaws. But way better AF, better colors, the flip screen, digital hot shoe for mics, no record limit, gyro data and a perfect form factor for my gimbal - bro, I like the a7C as b-cam for my a7S III. It‘s the better option for video. Never would by the a73 for video. and I use the a7C for street photography also. 🤷🏼‍♂️ Sorry for that. 😉

[@BrandonColePhotography]

You do know the A7C and A7lll are the same. With the A7C, the build is horrible, no custom C1, C2 buttons, 1 card slot, 1/4000 limit and much more limitations. Its not better then the A7lll by no means. and you say better colors? its the same SENSOR! lol they both use exact same sensor so pictures on one will look EXACTLY the same on the other. The A7llll is WAYYYY better and ive used them both for the last 3 weeks

[@TW-iu9zy]

@@BrandonColePhotography ... same sensor yes, but the slog footage has way better skin tones. the color scienes of the a7C is better. ... it has nothing to do with the sensor, but with the processing. and the AF is far better in video mode - no: I prefer the a7C. 😏

[@japoon]

@@BrandonColePhotography Brandon i think you are not understanding who this camera is made for. Sony did not try to make an other a7iii or a7siii. This is a new concept, and yes the colours are better in video. And you can always use an ND Filter to compensate. Best wishes

[@AshwinRamdin]

@@japoon he uses the same argument in a lot of replies under this video. But when you rebuff them with solid arguments, he's nowhere to be found... like many people, he wanted a upgrade over the A7III for less money. That is why he's salty.

[@dazxmedia]

A73 video focus tracking is a joke, The A7C smokes it, is it crippled as a strictly stills camera? Sure,That's why i have my A73 also, in fact i STILL rock my original A7S and A7 they go to 1/8000 as well for $600 used

[@tomcsmith64]

Feel like you totally missed who this camera is for, it doesn’t work for your workflow, sweet, doesn’t make it a bad camera

[@joseluisphotoReal]

Here is why a portrait photographer would choose the a7c over the a73 ... 1) when shooting fashion its super helpful to shoot at waist level- this is the only Sony FF higher than 12mp stills that has a flip screen making this possible. 2) The AF s much better in images and video- when you shoot mostly humans you dont need extra buttons or a joystick to shoot with a7c- just set to AF Tracking and wide ... when it can see an eye or a face it will track that- when it cant it will track everything else. 3) lack of dual card slot isnt crucial- unlike the a73- this camera supports wireless tether. in the studio just have it tether to your computer and no issues. 4) for video- no recording limits, better color, and better af. 5) portability options- pair this camera with stellar compact primes like a 55 zeiss or 24 1.4 g master. Bottom line- for lots of portrait pro like me- a7c is the best option Sony makes. I have an a7r4 and it sits in my kit alot these days. PS: BTW- 1/4000 of a second is not a big deal- just buy a nd filter. 1/8000 of a second is one stop difference. Not major- a simple ND4 will cover you.

[@joseluisphotoReal]

BTW- if you are shooting flash or strobe outside without an ND filter in the first place- I think you arent getting the best performance out or your strobes forcing them to always be in HSS. Just buy a quality ND filter its no big. The bigger issue is that its flash sync is 1/160 not 1/250 .. DONT shoot HSS with strobes outside unless you plan on taking less than like 40 frames before your lights over heat. Anyway- get a ND filter- and these are all non issues and you will get better performance from your strobes

[@PavelR2]

Using strobe -> you can not even disable EFCS. + using display on sunny day is not convenient at all. + using 85/1.4, 135/1.8, 70-200/2.8, 200/2 with that tiny grip is a pain. I would never ever buy or recommend A7C for professional portrait photography. PS: Using WIFI for tethered shooting is pretty slow - I would rather use cable (anytime).

[@JoseLuisTXREAL]

@@PavelR2 if you can afford all that big heavy glass you obviously have a7t4 which i do. still when you wanna be compact the 85 1.8 or tamron 70-1i0 balance wonderfully on a7c.

[@JoseLuisTXREAL]

@@PavelR2 using a flip screen on a sunny day is much more convenient than a tilt screen. you can control the angle of view. if you are a hardcore evf guy, this is not your camera. if you use mostly the monitor screen, its the best photography camera sony makes until a74 comes out.

[@JoseLuisTXREAL]

@@PavelR2 using wifi is super fast. have your jpgs go to wifi and raws on card. if a card fails you still; have the jpgs. when not shooting tethered, i make a practice of transferring jpgs over app first before ejecting cards. iususally share with,model and its a good backup

[@twagn]

Sony needs to develop a true touch screen and less convoluted menu’s...Like Canon

[@MarlonKingShow]

I hear you. I've had this issue on my a6400 on a bright day using my sigma 1.4 It is very annoying as a hybrid shooter, I want an A73 with a fully articulating screen, electronic IS which I have on my £500 g7x and ideally 4k60 which can be found on any phone or fuji xt4 for £1500 But, sony will only give you those features on an over priced a7siii camera. Seems for under 2k, there are too many compromises for hybrid shooters. 4k 60 is likely to come in the a7iv with a 2500 price tag which will stop people buying it, same reason no one bought the r6. And the a7iv will likely not have a fully articulating screen so it won't appeal to hybrid shooters. So the a7iv will be just an expensive a7iii which as a photographer, you will probably just stick with the a7iii. Very frustrating.

[@1988akashms]

Sony didn't sent him the product. He rented and made the video ,just a revenge

[@VishwasRavindran92]

Well you are the only Photographer / KZbinr who told about the Sony A7c having 1/4000 max shutter speed..

[@bozmundarts2614]

i've seen plenty

[@DanielConstant00]

I think someone said it’s goes up to 1/8000 when in silent shooting

[@JangLilBitofErrthang]

gotta break out them nd filters

[@BrandonColePhotography]

IKR

[@visionz_n_media]

Finally....... this camera isn't a photographers camera. Great video bro

[@GlassAve]

I was looking at second bodies and thought about the a7c. How are you the only video that has mentioned the 1/400th max shutter speed? Thank you for this video.

[@ballboysoccer644]

I'm still deciding on if I should get the A7iii or the A7r3

[@BrandonColePhotography]

Depending on what you are doing or shooting, if you do portraits , go A7R3

[@ballboysoccer644]

@@BrandonColePhotography Ahh ok thank you

[@joseluisphotoReal]

i personally would choose a6600 over any of those. The af is dated on those bodies. I think today the ones to consider are a7c, a7riv, a6600 or a7Siii

[@PavelR2]

For stills: if you need fast AF or use AF with adapted EF mount glass go A73, for everything else A7r3.

[@ChieftexxFilms]

for video guys its a better buy. No record limits, auto focus in video mode. The auto focus on this camera is amazing too.

[@dennisgates5986]

I have an A7c , you can use exposure compensation, I have the 50mm 1.2 it’s a great combo …

[@TexpatOTG]

Good talk from a guy who does the work .... I think the A7C is a consumer camera ... for those guys that display their new gear to their friends ...

[@bozmundarts2614]

wtf, it is an even much better video camera than the a7iii and if you got noodle arms i guess you cant hold it 😒

[@chosenideahandle]

You sound like someone who has been shown a motorcycle, and you're complaining you can't take your family on a road-trip with it. I could give you a pretty long list of reasons I sold my a7III for an a7C, but I'm doing completely different things with my camera (I need a motorcycle, and you need the minivan). Anyone that shoots some video, should pay some attention to the a7C. I'd hope anyone who wants to shoot wide open on a sunny day would have NDs (on the topic of shutter speed).

[@CryoftheProphet]

preach it. As a photographer, I found some of the omissions of this camera perplexing.. No way to disable the electronic front curtain shutter? 1/160 sync speed? 1/4000 max shutter? No custom buttons? No aperture ring? Firm nope..

[@Chris-ey7zy]

Aperture ring is based on lenses. Look at new aperture lenses by Sony. 1/160 isn’t bad. If it was pro it could be 1/500 but it’s not a 5k camera. It has less custom buttons. Some lenses add another one

[@GrayGhostDog1]

I can find 5 differences quite easily... 1. A7C has Eye AF in video mode and updated AF algorithm ... 2. A7C has unlimited video recording... 3. A7C has gyro data... 4. A7C has Multi-Interface hot shoe... 5. A7C has flip screen... ... but yes. I do agree the price is a bit much. There’s a few more minor differences between the A7C and A7III(s.o.o.c. colors and AF sensitivity controls), but they could have done more such as full touchscreen UI similar to A7SIII. To be perfectly honest, I wouldn’t get a A7III at this point either. In my case, I’m not a working photographer and can standby for the A7IV. I’m going to enjoy my A7SIII in the meantime!

[@BrandonColePhotography]

None of which matters when the A7C has a single card slot, 1/4000 Max shutter , no custom buttons, and priced stupidly compared to the A7lll

[@GrayGhostDog1]

@@BrandonColePhotography ... I personally think it comes down to an individual’s use case. This camera should not be considered as targeting the professional, working photographer. Can it be used in working environments? Yes, but it’s going to have its limitations. There are other cameras that when were initially introduced to the market not only had a single card slot, but were priced on par or even higher than the A7III. Why it doesn’t have the same 1/8000 s.s. as the A7III is beyond me, but quite a few cameras out there max out below that speed and that includes all of Sony’s APS-C cameras... and there are many that do not plan on shooting with off-camera flash or on-location. It lost a lot of customizability, for sure, but they wanted to go with this more compact form factor. I’ve always thought Sony was trying to offer as much features as they can in a smaller form factor compared to the other manufacturers, but you see the slight increase in size/weight of their latest products(A7RIV, A9II, and A7SIII)... it appears that they might be going for a different demographic. Technically, the A7C does not cost more than the A7III... Sony recently lowered the price. It sounds like I am defending this camera... yes and no. I believe Sony should have included the updated full touchscreen UI. I think the price should be lower, but I see that situation virtually nixing the A6600($1400... not including Black Friday savings) as a viable option. I actually like the form factor. Depending on the lens, I would much prefer this to lug around for street, travel photography over a larger, professional-type bodied camera. I wouldn’t mind separating my “fun” camera from my “work” camera.

[@CC-gt3ro]

A7c is superior technically to a7iii. Better autofocus in photos and video. Better version of the processor from a7r4, better color science from a7siii, no record time limit in video. In photos better autofocus is important in fashion and sport photography. And some people does use only the screen bigger than the viewfinder anyway and more practical in any angles. I totally disagree with your review. The a7c is superior to a7iii and is good for photos. Compare the a7c in 51200 iso with the nikon z6ii and canon. R6 and the sony a7siii, and you will see the a7c has finest textures reproduction and less noise. If two persons do photos with a7c and a7iii, i am certain that the a7c will win in every condition. Look what Areesz Gandhi Studio can do with a7c, he is a professional photographer, and its photo are stunning. You need talent for photography.

[@rameshbabusubaramaniam1336]

Hi Brandon, how does the a7c image stabilisation compare to a7iii? Thanks

[@chosenideahandle]

If you're shooting video the a7C is the way to go based on being able to use the gyro data alone, for photography the stabilization is the same in both cameras.

[@robertwlester]

Seems like folks got it, sold it, others buy it, then sell it. So I got a used one, very low shutter, but I wasn't impressed. viewfinder wasn't my cup of tea, maybe we need a mark 2 version.

[@BrandonColePhotography]

Depending on improvements but it will be overshadowed by the new a7iv

[@eleventhirty1532]

You basically only mention the f stop and the price. Who needs to shoot over 1/4000? Unless ur into sports photography. Also you could just lower your iso if it's too bright... Or use filters. It's more expensive cause it's newer and has new features. This camera is great for video, okay for photography but mostly an affordable and updated full frame camera that's easy to carry

[@BrandonColePhotography]

Not true you must not shoot in bright or harsh sunlight conditions

[@eleventhirty1532]

@@BrandonColePhotography yeah! Or just pick another day or location :p

[@eleventhirty1532]

@@BrandonColePhotography and i agree, you must never shoot in harsh light conditions. Best to avoid it 😜

[@rameshkumarthakur8565]

This is for those who wants full frame but feels line point and shoot or for those who wants to make video but a very compact body.

[@ElitePortraits]

Hum.....someone gave me your video to watch it, because we were discussing about this camera and i must say, that is not a huge deal for me 1/4000, or the lack of buttons, actually i knew this from the very beginning and thats why i bought it. It has many good advantages, and ive shooting for 13 years with 1/4000. I think i got used to deal with the hardware in such a way, increasing to 4 the apperture and maybe a ND filter or whatever, you just play around.... if i really want something specific. At the end, you adapt to the hardware you are using, you learn and you controll at the end the situation, not the camera controlling you. and as professional flamenco photographer in Japan, i must say that this is just a piece of hardware that fits perfectly well for me, maybe not for you, but that´s ok. I begun shooting with analog cameras when i was a kid, you can imagine all the stuff i had to control almost "blind". With the A7c is just about having fun, literally.

[@funnyfatrat1167]

Totally enjoy your review from a photographer's perspective. I'm newbie looking to buy either the a7III or a7c. Everybody seems to talk about the C for vlog'ing but nobody talks about it used for photos. Your comment regarding the stop lost on 1/4000 of a second. What about the lower flash sync speed? Is that a big deal too? I was surprised you liked the EVF though. Good points on your rant 😊

[@devinhelgeson]

I really appreciate knowledge you're bringing that no one else is here on youtube. However not all photographers have the same use case as you. "On location" looks different for others. Some people, like me, stuff a camera in a small back pack and climb a hill on foot or on a bike for 4 hours. When you're in that situation some things are worth the full stop of light, the missing front dial, the lack of 100% photo insurance (2 sd cards). What's worth all of those compromises is the amazing full frame image quality in a smaller and lighter package. That's why I bought an a7c. I just comment to give you a different perspective... For a situation like yours, people should buy an aiii. Hell, even an aii. You put your camera in your car and walk with it on the street. But not everyone is like that. I completely agree that reviewers should be more responsible, but I think that entails saying who it is for, and not that no one should buy it. Does that make sense to you? What are your thoughts? I'm curious because I do understand you clearly have a lot of knowledge. With this proposition do you still think it's a fail?

[@BrandonColePhotography]

Very good insight and that’s what these comments are for. For views and to talk and that’s great. The one big thing you missed is the price. The A7c is 1798. That is super expensive for a camera with so many short comings. If that’s the case you might as well get the a6400 or even the a6600 with ibis and all and that would be a better investment then the A7c

[@devinhelgeson]

@@BrandonColePhotography I completely agree it's so expensive and don't even get me started on the lenses for sony full frame. What do you think would be a fair price? I took advantage of B&H edu discount which brought it down to about 1600, which I thought was reasonable for a brand newly released full frame.

[@JangLilBitofErrthang]

i actually though they were going to do the opposit and put a crop sensor in a FF body

[@tsizzle]

Isn’t the A7c capable of 1/8000 shutter speed in electronic/silent mode? One thing’s for sure... rent is still too damn high!!! 😡

[@highdough2712]

I really don’t understand the gripe here. This isn’t aimed at pro-photographers,. It’s an entry level full frame camera aimed at people like me, who were debating whether to get an APSC one for the price and size, but were willing to pay a bit more for the full frame. As for why I’d get this over the A73, this one has better auto focusing, including live tracking on video. It’s also lighter and more compact, which I like on long, multi-day hikes and travelling. If you’re a pro photographer shooting in the studio, then I’m going to guess you’re going to look at the A9 or A7R. It’s ironic that you’re complaint about the reviewers not thinking about real world use, when you’re not doing it, either.

[@cjonwickham1933]

Its 6000 series upgrade...its compact travel or daily use vlog camera not meant for heavy use or heavy lenses. It's like buying a dodge neon to tow an elephant...its not meant for you and used for.

[@ErickWright]

It looks like it's marketed for the vlogger maybe not the stills photographer B

[@BrandonColePhotography]

Way other better options for vlogger. Even the A6100, 6400, 6600 would be a better option even as crop sensor cameras.

[@TW-iu9zy]

@@BrandonColePhotography ... hm, cant see why the a6600 should be better for video? UHS I, no filp screen, crop sensor, no digital mic shoe, no USB C? And the a7C has better low light performance also ... 🤔 ... but: I like the a6600 also!

[@AshwinRamdin]

@@TW-iu9zy You're arguments are valid. He just salty like a lot of people. Sony is not forcing people to buy this camera. Als this is not a successor to the A7III, which he doesn't seem to get. It just an smaller A7III, geared towards video creators.

[@namelessfrce5842]

Just purchased my A7C great video though thanks for the content

[@AshwinRamdin]

Sony made clear this was made for vlogger. How did you not get this memo??? It's better for video than the A7III. The A7III is better for photo's.

[@BrandonColePhotography]

How is it better for video when they have the exact same sensor in them , same everything you are completely confused and need to look at the specs for both cameras again

[@AshwinRamdin]

@@BrandonColePhotography Then I should have said better for vloggers. It has better autofocus, and a flip screen, something that the vloggers community wants. Maybe you should try to understand a product and the groups it is marketed for....

[@BrandonColePhotography]

@@AshwinRamdin I understand the "niche" and who they were targeting. I was in a meeting with sony before it even launched so I was already aware of it coming. At the end of the day its the exact same camera as the A7lll with a restrictions. I been with sony over 6 years bro the last thing i need to do is understand a product. I been doing this a long time. This camera should have not seen the light day. Hell you can vlog with the a6100, a6400 a6600, but this is the second "full frame" articulating behind the A7S iii. Its not worth 1800 thats for sure.

[@joseluisphotoReal]

@@BrandonColePhotography 1) no record limits 2) improved color 3) better video AF 4) ability to further customize how your af transitions, digital mic input on the hotshoe 5) screen doesnt blank when attached to HDMI, 6) flip screen allows for easier angles- viewing

[@AshwinRamdin]

@@joseluisphotoReal He left the chat.

[@a55tech]

idk boss I'd take the new AF system of an extra stop of shutter speed but partly b/c I ain't gonna be buying them expensive lenses that would need 1/8000s.

[@HazardSports]

You’re right! Too many reviewers just talk. Many of them have no practical experience! And many that do pull that “its good for some people and not for others” but wont dare say anything negative! Its a joke! They all say the same exact thing and pretend to be original! You however are original! I just subscribed!

[@sammarsh9648]

Really like your honesty here my friend. Currently using an A7ii, having seen the issues about the 7iii's shutter jamming I'm skipping it and waiting until the 7Riv comes down in price. The A7C would be a great secondary body or even a stand along video mirrorless (4K, full frame, hybrid stablisation etc). On the used UK market they're going for about £1400 in "Like New" condition so it would be worth the investment if you're wanting to venture into the videography field.

[@TonyC0101]

It has always been one of my biggest complaints about YT reviewers, it's that they don't even use the equipment long enough to set their own custom buttons, or use the gear in different lighting and weather situations to truly know the strengths and weakness of the products.

[@BrandonColePhotography]

I completely agree

[@strippedlist]

...and it's not the same camera, color science, autofocus, way better, i dont understand why no firmware update for a7III TO HAVE A7C AUTOFOCUS AND TRACKING

[@BrandonColePhotography]

Less custom to no custom buttons, no second card slot much smaller grip, off evf for 1800 now more then the A7lll you have no argument

[@strippedlist]

@@BrandonColePhotography WELL, STILL DOES BETTER JOB THAN 5D MARK IV, OR D750, OR...OR...and compared to canon RP, for which it was created....so when you trashed this camera...you ommited a few key reasons why it was created, and i dont understand, why has to be compared, this is US mentality, it has to be better than...well on ebay Fujifilm x-100v is at the same price, and its not full frame, it's design and fuji color science...do you see any x-100v user complain????it's on backorder for 8 months!!!!

[@detroitgagt]

This is the reasons why im considering one, I only shoot canon and I plan to own a Canon R6 as my main camera this is amazing backup and I ride bikes so I need a lighter pack so it makes since to have the smallest camera possible not a tank dslr or big fuji option. I respect this point of view though

[@ErickWright]

They ain't never sending you another product 🙂

[@BrandonColePhotography]

LMAOOO my channel my thoughts

[@Slowjo1221]

😂😂

[@jsavak99]

LOL

[@IzhanZubir]

Dude, It's pretty clear that this camera isn't for you. It has that flippy screen, updated color science and auto focus. Most certainly pros for a lot of people

[@Zainphotography]

Brendon, This is how these "reviewers" made me buy Nikon D750 saying you do not need 1/8000 but in real world I encountered huge limitations with 1/4000 which this camera offered.

[@BrandonColePhotography]

ABSOLUTELY! And sorry you had to do that man. Most of these "reviewers" no nothing about flash or photography and just talk.

[@Zainphotography]

@@BrandonColePhotography Yeah, well at least you came up with your honest opinion not worrying about how pissed off the Sony official will get with the rant.

[@highaquatic3055]

I consider this is a video centric camera because of the better autofocus, the no video limit, the flippy camera, and a light body for carrying.

[@karlweb1]

One stop does not make a freaking difference. I live in Arizona very sunny and one stop won’t matter. If it not for you then don’t buy it A camera is just a tool How long have you been a photographer Back in my Young days I shot with an RZ and made that work. You don’t care about product reviews but here you are doing one. Good luck

[@RockyMaiviaMiami]

Reviewers : turn and run, this is not a safe space for you. You are about to get the smoke😂

[@9adriano21]

You’re right, but they marketing it more for video creators. I mainly shoot video, and found one for $1500, so I’m happy

[@realdavidpayne]

I just bought one, and I do agree with you that its not worth $1800. I would say closer to $1100 is what its actually worth comparable to the Canon RP

[@BrandonColePhotography]

I completely agree with you. About 11-1200 wouldve been a good sell. Not the same price is the A73 that gives you much more.

[@joeybrownmedia]

I got one brand new for 1K and just couldn't pass that up

[@Tsebish]

you took 11mins and just gave us that the A7c only goes to 1/4000 shutter speed. this is such a bad review!

[@baja1980s]

Well said 💯💯💯💯💯 raw and truthfull

[@Poopdeck1015]

Some of the features photographers think they need they don’t. There’s no big issue in having a single card slot over dual card slots unless you’re shooting weddings, events and wildlife. There are some slight differences between the a7C for sure, but essentially it’s the same camera and might be better suited to people who don’t like to attract attention. How many situations do we use 1/8000? Sometimes, but not many. The a7iii has come down in price a lot, and this is aimed more at vloggers rather than photographers. I don’t think there is much of a big deal in the cost. It looks like a nifty camera for some but not others.

[@apontevisuals]

I get 1/8000 with my a7c In silent shooting mode

[@yusufvirmani1858]

Holy crap! I’m so glad I watched this video. I was gonna buy the a7c as i need an upgrade to my a6000. It would have been an upgrade but as soon as i heard it 1/4000 shutter speed im like helllll nooo! Your right, not one person mentioned this in their reviews either.

[@martinkarlsson9278]

For 1/8000 shutter you have to use electronic shutter. Not the same as mechanical shutter but that is what is in the camera.

[@chosenideahandle]

Have you run out of shutter speed on the a6000? Most people reviewing the camera are interested in video, but you'll find photographers mentioning the shutter speed. Most video people will know to carry ND filters.

[@johansphoto]

I would love it as a second body. Lighter for travel and the swiveling screen is something I really miss on my current cameras.

[@ThomasPhamKESAT]

You're right. It happened few times with me that I wish my camera can goes more than 1/4000. Secondly, shooting in a sunny environment, without a good EVF, it's so frustrated.

[@BrandonColePhotography]

Exactly

[@Chris-ey7zy]

Got to block that sun from model

[@FrameartStudio]

5 reasons Slog starts from 500 iso not like a7iii 800iso Better autofocus in video (eye auto focus in video ) Better and snappy autofocus in low light Small form factor great for gimbals New color science better for review in camera photo (If the client want to see that photo right that time in camera ) Articulated display (better for video shooting and that gimbal motor right behind the camera it will hide the display on a7iii) Active tracking on photography (great for fast movments ) A7c is not that great for photography If I have to do only photography specially portrait simply buy a7rii

[@K3nnyBTV]

This review was much needed.

[@indratan6304]

Bro, also important fact, the viewfinder on A7C is smaller compare to A7iii.... negative point

[@BrandonColePhotography]

Exactly and i forgot that, thank you for putting that out there

[@ElBoyoElectronico]

The A7C is a cheap trick from Sony to get people into buying fullframe lenses. That's it. It is made for casual shooting a vlogging, both things an APS-C camera is better suited for AND way cheaper. I fall into this category, but I use my cheap Canon M50 for it. I got into photography and videography last year, hence I am waiting for the Sony A7IV.

[@bkcampb]

Lol bro damn . I’m not a Sony user, I’m not a pro I’m climbing the ladder. That said , that was the most- pissed off- honest -product review I’ve ever heard. I’m just hoping they don’t send Yakuza after you😂

[@Lonnie.G]

You went off. lol. I can respect that the camera ain't for you as you have every specific needs as an on-location portrait photographer. For many others, I think it checks other boxes. I think for people using as a casual small camera with a small prime lens -- it works. Or for those who want the ease of use of an a7s iii for content creation but don't have the funds -- I think it works. Now -- I would never pay full retail for it, but I don't buy anything brand new so that's neither here nor there. We can agree that it's overpriced. I think retail of 1500 would have been reasonable which would have put it around $1300 or so used. That's a lot of used camera for $1300.

[@sgomboz]

Single card slot….. How many SD cards have you had corrupt on you?? I bet none. Just saying.

[@Einsatzheld]

My English is not so good, but this rage review is awesome and help me alot! I miss alot but i get the mainpart 😅

[@xaviermoore1959]

im thinking this would be a perfect camera for my wife. The main thing i love about this camera is the screen. the 1/4000th of a sec doesnt bother me. i can still make it work. what i really want in place of this camera as a second body would be the a7iv. yet and still i can understand your frustrations with this camera.

[@FezzUG]

Just bought yhe A7C couple weeks ago and it hurts to see bad atuff being said but I get it, I do find it botheraome that the shutter speed maxes at 1/4000 of a second. But! I am mainly uaing it for video and photos are a hobby. Also got it knowing I will upgrade to the A7 IV next year lol. I really like the camera though plus the small color update is pretty nice. Too late to return it now lol.

[@BrandonColePhotography]

As long as it works for you that’s all that matters

[@Saintin]

just use a nd😒

[@BlerdGirl]

Thank you for your honesty! I basically said the same thing when Mike Sytes reviewed the Sony A7C. It wasn't worth purchasing over the A7III.

[@BrandonColePhotography]

No way. and it cost more . Its just as dumb as apple dropping the same phone and changing the camera every time

[@leemartin2978]

How can anyone have anything but praise for an honest reviewer ? Refreshing........I did have to check my playback speed though 😀

[@houstoninternationalmedia3408]

THANK YOU! I had to come to the comments halfway thru the video because I really don’t see the purpose of this camera either! And no one ever mentioned that it only goes to 1/4000! And for $1800!? I’ll stick with my A7iii and wait for the a7iv. Once again, thanks B. This is NOT a photographer’s camera

[@BrandonColePhotography]

I completely agree and thank you for your feedback and joining the conversation always welcome

[@jhenry248]

Thanks for clarifying why it’s important why a 1/8000 shutter is important. Rant on brother 😃👍🏾

[@BrandonColePhotography]

All day

[@Chris-ey7zy]

Especially if you use 1.4 1.2 lenses

[@Smokeiescall]

Most reviews suggest using it for video instead of photography. A7iii is an older camera, A7C is lighter, Faster auto focus, better colors, flip screen, 4K etc. Lol the camera is just NOT right for you. 💯

[@justineposadas3949]

ok man, you convinced me. im getting the a7iii. thanks cuz!

[@ccudjoe89]

you can get 1/8000 with full silent shutter

[@2cool0]

the price of this is way too expensive....it should be at least 1500$ or less. it has two year old tech in it

[@Chris-ey7zy]

This guy is right about that 1/8000 for shooting hss in full daylight with flash though you could use ND filters

[@tweed0929]

Thank you for your honesty. Honesty is hard to come by these days.

[@DentargPL]

This is just the most expensive entry level YT camera, not even good for vlogging due to lame IBIS. And your review is the best because you actually used the camera and not just read the specs. For me 1/8000 and lack of joystick are just deal breakers.