Dove says they 'deeply regret' ad following widespread backlash

Over the weekend, Dove posted an image on Facebook that appears to show a black woman transforming into a white woman.

[@idontwannatalkaboutit8660]

It’s just showing different people that used Dove! Honestly y’all just fishing for some drama at this point

[@mrmaclipstick5183]

I remember that commercial. it was a whole bunch of people removing their shirts. and that particular clip shows going from Black to White to Brown. I can understand if the order kept getting lighter skin but c'mon. Like they say... you see what you wanna see... if you look hard enough you can find racism in everything. When does it end??? I think DOVE did nothing wrong here.

[@Flyinghook]

The problem is skin bleaching is a real problem around the world, which they know, because Unilever sells these products. There are whole countries that struggle with these body image issues. This advert is at best tone deaf, but appears to reinforce you should buy our fantastic whitening products. These products are both literally and culturally toxic. This is a prime example of why you should pay someone to sit in the corner and tell you why your idea is stupid.

[@lk3309]

People are boycotting Dove because one morbidly obese woman is a BLM clown that called a white supremacist when BLM rioters laid in the streets

[@mizzsassy-ow7uf]

Brown lol where ? They are all white skinned

[@cloudiirainbows325]

Bruh. This isnt a "Before and After" These are various people who USED the product. Y'all are way to sensitive.

[@Randomperson-zf3zu]

Yeah they took it the wrong way

[@inactiveaccountdontrespond9409]

It's just a stupid layout. A better way to do it was having a bunch of women in their seperate homes using the product. No reason to have the shirts like that.

[@deongeel]

Exactly what I thought now it’s the people looking for racism that are the racist bastards if you ask me

[@deongeel]

Cookie Cake actually they should have had it hooding from the pail white woman to the Latino and from the Latino to the African American then I bet there wouldn’t have been shit, lOl people and there crap over crap

[@carljohnsoncj6896]

From a black lady to a white lady to a light brown skinned(non white) lady. How is that racist. It went from dark to light and then back to semi dark.

[@micahwilson4445]

They were saying they were dirty then added the semi dark to make it seem like it was not racist

[@adu1991]

It's racist because it's basically implying that Whiter is better.

[@mizzsassy-ow7uf]

Light brown? Where ? Looked like all white skinned women

[@colleendacosta9357]

Until the young lady talked about it just saw what Dove was portraying. She made it racist.

[@tamia1718]

When they have the picture like that it can be taken out if context. The advert itself doesn't seem racist at all

[@earthgruves]

Can people grow up a little bit? Dove didn’t miss it, people are just offended by everything and anything nowadays. It’s becoming ridiculous. - a brown guy

[@patriousthefallenknight3185]

so... its wrong for a black woman to turn white with the help of dove but its ok for white men to turn black when given a snickers?

[@abigailshanae7779]

lol whaaaat?

[@thatlonelygiraffeinc.6989]

@checky monkey neither of it is offensive it really doesn't matter

[@loisdanes176]

So reaching. The white woman turned into another color too? Why is this a competition. To me it just looks like a really boring commercial.

[@charlesjohnson1556]

That's it I've officially come to the conclusion that some people are idiots about racism

[@089apm]

This is the problem I'm black to me this is not racist. It tryna make us hate each other. Omg this pisses me off. Gotta stop getting offended and acting like we handicapped period

[@aprillillie5357]

Omfg, now we're just searching for ridiculous crap to fuss about. It went from a dark woman, to a light woman, to a medium skin toned woman. WOMEN HAVE SKIN!! SKIN IS DIFFERENT!! DOVE IS A SKIN CLEANSING PRODUCT!! If someone weren't fussing about their color, it would be their weight or their gender or some other stupid crap. 🙄 Can we not all just be people differently yet??

[@lifeisbeautiful7452]

I guess someone doesn't know the history with soap ads and the connotation this gives off. Do your research before spouting off comments about something that doesn't affect your place in society.

[@tonyfrenolaski7731]

Did you ever notice ABC always calls the races card ?

[@awesomebeard1973]

Owned by Disney...liberal lords

[@ShaneWolfe-tk2cu]

I take offense a black chic is even in the same picture. And she isn’t “African American” she is American.

[@turkostemicentertainment7821]

There was nothing wrong with the add. Every time the shirt came off it was a different woman

[@susancole7898]

Where was an Asian woman and a Native American woman and so on and so on? Dove could have had had an infinite number of women in this add. They stopped short.😎

[@siren5622]

Wow people are screaming racism when nothing is wrong with that. Definition of racist saying one culture or race is superior to the other

[@verniecej]

hecklebeckle The dove commercial was not racist at all. I also love that you give the definition of racist. When people act out on their racist beliefs and get others to join in it can be so harmful. Years of history have shown that. Slavery, civil rights movement, KLU klux klan, holucaust hitler nazis, police brutality. Classism, is another harmful one. Yeah, maybe one day the elites and the under dogs can all be at peace...

[@MagickalMermaid]

That's literally why the ad received backlash. It looked as though it was portraying black as dirty and bad and white is clean and good. There have been ads made historically in the 1900s with this exact same message that was conveyed regarding laundry soaps that used black ppl to portray dirt and white ppl to portray clean. This ad did come across as racist.

[@amic7785]

@@MagickalMermaid That’s not at all what the ad was implying. You’re overly sensitive and always want to make everything a race issue. I’m sure people find it very difficult to be around you.

[@nouseforanamelucky13]

Each clip is not putting anyone down.. it's not saying that white is better than brown/black and that off-white/tan is better than white.. people just need to stop seeing racial "problems" in everything! It's so overdone!

[@cuteyalexia]

There’s nothing wrong with the ad. I’m a black woman and I don’t find it offensive.

[@idlenook]

All this ad shows me Is that no matter what skin color you are dove is good for your skin. I see no racial discrimination here. The ones criticizing this ad are racists and think in skin color. Get over yourself

[@CatherineSTodd]

The reaction to the ad went too far. It is ridiculous to think that anyone was saying "darker skin needs to be lighter." After living in the South for 40 years, I have seen that racism on BOTH SIDES is all too alive and well, but there's "reverse racism" seeing racism under every leaf and stone. This is one of those times. Dove did nothing wrong and I for one would never have said "we missed the mark." Dove did nothing wrong.

[@jazze.2729]

The ad was ridiculous. If they wanted to show how incredible DOVE was they should have had an ad of women living three different lifestyles!!! For instance one woman could have been at the gym taking a shower and when she puts down the bottle of dove another woman picks it up but she's in her bathroom at home, then there's one woman whose maybe looking at her "dry skin" and as soon as she uses DOVE.... her skin is GLOWING!!!!!!!!!!!!! I mean come on. They could've used 3 different woman...still have been creative and had people celebrating them!!! Who is coming up with these advertisements? It's time to bring millennials into the BOARD ROOM!!! the days of the baby boomers making all the decisions in Hollywood has got to come to an end if we ever want to evolve! We need fresh minds that celebrate diversity and will step outside the box.

[@abigailshanae7779]

I agree but how can you fit all that in a few seconds they wanted to do a few second trailer for another commercial they were doing.

[@ec5657]

Dove soap works so good, that even if it was blatantly racist I would still use it to wash my black ass!!!

[@goldennugget1014]

The brunette followed the red head in the clip. I guess the Irish DNA in me feels offended? Why does Dove hate red heads?

[@moniquemarcelplante5666]

We are being over sensitive...I saw different women of all colors use dove

[@verniecej]

I'm black and this is fucking reaching. Black people we have real struggles and issues this should have never turned into one!!!! FUCKING STOP IT!! EMBARRASSING!!!

[@magnoliabeans]

They was trying to say its fir every skin tone

[@wesb1931]

But then the white woman becomes a darker woman. Was this intended to loop?

[@spacepoots]

im tired of seeing all black ads. Its always the curley headed black women in ads. Tired of it. we all are.

[@darldinaebot3814]

This reminds me of the chinese washing machine commercials.

[@pattyfarghaly1821]

Give me a break . Nothing wrong with this.

[@beyondspace3736]

correct, but in order to control whites they make them do things notice all the news people in California now are dark

[@JLitt-us4vs]

😂😂 this had nothing to do with race or skin color. It showed two women in a ad taking shirt off. What victim baby is offended by this?

[@haterade8328]

You cant do anything these days without making "THEM PEOPLE" mad.

[@Rad1x_]

It's cuz Ur white ur defending the white culture Imao

[@corywiedenbeck1562]

@@Rad1x_ what is white culture? American culture?

[@chloe-jz8bb]

@@corywiedenbeck1562 American culture isn't mainly white...

[@corywiedenbeck1562]

@@chloe-jz8bb what do you mean?

[@chloe-jz8bb]

@@corywiedenbeck1562 American culture is not white culture

[@monkeemash]

I'm living in the Twilight zone. People are looking to be offended these days. When you go around thinking everything and everyone is racist, true or not, you'll always be right. Disgusting! Let's just ignore that the white woman turns into a different ethnicity also after the black woman is shown. Even if she hadn't, they're just showing different women use their products. But of course, dove caved and apologized. The only thing dove should ever apologize for is their men's deodorant products. Way to kill my pits bruh. Sensitive skin bruh!

[@junkyard3924]

Only in the twilight zone

[@MrReaperofDead]

@monkeemash shut the fuck up dude. You have no idea what the fuck you're talking about, stupid ass

[@lifeisbeautiful7452]

Not your battle to fight. You're not affected by this message so have a seat.

[@ghaidaa5128]

​@@lifeisbeautiful7452 Then white people should get offended too since a white woman turned to a brown skin one.

[@ninacaine794]

I'm sure you think all police are. Right. And Tommy Hilfiger never said he didn't make his clothes for black people. You need to wake up . History shows we were never just making it up. Monsters

[@lejonleonard9312]

😂😂😂😂the"Black woman"who mad the ad obviously was ok with this.

[@seanbanez]

Makes me kind of sick of how offended people these days get over literally anything. Here in America we can’t even figure out what sex we are. It’s so sad.

[@Madice86]

Omg! This is sooooo racist! I'm white and feel sooooo offended because my white skin turns into a Hispanic skin. Omg omg omg what do you trying to say? That my white.skin isn't good enough?

[@mur6893]

Wtf how? Oh damn I honestly took it as all skins benefit from the product

[@TheMike240]

Correct me if I'm wrong but after the white girl took off her shirt, didn't she get darker again?

[@t.y.6640]

If you can't see that this is subliminal messaging, then you're either naive or just aren't that bright. These advertisers know exactly what they're doing, they go to school for this and study marketing. I know one thing though, the people in this country need to get over the fact that GOD MADE people in various colors, and trying to change that is going against HIM and his creation. Stop trying to force dark skinned women to want to change themselves and encourage them to love themselves instead.

[@Colony08]

....You & you're bible pushing bullshit, there are dark skinned women bleach their skin it is already too late for such trivial things, they already hate themselves, look up Tyra Banks skin bleaching & you will see how black women hate themselves already.

[@abigailshanae7779]

@@Colony08 But why do you think that is? Most likely because of society.

[@Colony08]

Abigail Shanae No, because people care what people think too Goddamn much.

[@XiaoIsMyHusbandBTW]

Ok I get you but you got it commercial all wrong

[@t.y.6640]

Colony08 Do they care what people think of them or do they care how people treat them?

[@mar145gh7]

Some people complain about anything for attention 🙄

[@jackiegonzalez919]

People need to get over themselves,the black community is the only community everything has to be about race, and Racism. Give me a big fat break

[@RocketSpam0]

Oh bruther. You can find something wrong with ANYTHING if you look hard enough. Geeze.v I have grown sooooo tired of this whiney crap.

[@mermaidlu5125]

How’s this racist ? This is so dumb

[@abigailshanae7779]

I saw this online just the image not the real commercial and my face was *insert the pikachu emoji. GASP then i realized that there was another girl. People I feel are being insensitive to POC color's feeling saying would it be different if it was the Hispanic lady or white lady first? Yes. It would have because that's how society has been for years no matter how hard i try to look at this commercial in a different way i can't if people keep see why someone can't see how someone can watch this and react " WOAH they're saying black people are dirty your in denial. Sadly that's the first thing many are going to think because it has been ingrained in people's heads for a long time don't understand how they didn't think of this before they released it. It's going to rub me the wrong I really wish I could see it differently.

[@misterjiggles5041]

Dove just released an ad celebrating black fathers. So you can celebrate black fathers, and none others, but you can't have a commercial with different color skinned women? I hate it here.

[@BurningDownUrHouse]

Everything is racist now days 😂

[@michaelwhitcher2862]

Sometimes i eat top roman without water. O im sorry, i thought we where talking about shit that don't matter.

[@Colony08]

....I never ate a roman, how do they taste?? I have eaten & still eat ramen, but I eat Maruchan Ramen, not top, I think it tastes different.

[@texastwister6988]

Has anyone seen the racist Vaseline commercial?!! Bye bye Vaseline. Just pissed off a whole bunch of people..

[@AmberCommentsThings]

A bit of a nothing burger of a controversy

[@a_leksus8427]

Lady if you love over-analysing so much, join a book club and read some poetry.

[@janetmcgraw3760]

I don't see what the up roar is all about. All I see is that it can be used for all types of skin.

[@robertlouisburns]

@robertlouisburns 1 second ago I remember a Little Rascals bit where Buckwheat was sweating and when game wiped the sweat off and flung it, brown water hit the wall. LMFAO!!!!!!

[@Michael-uv6cn]

I don’t care about this but I do care that Dove is glamorizing obesity

[@Salvatore88ish]

Why would a black woman consent to doing this in the first place. DAAAHHH Money. What is so surprising , Corporations have been doing this for years. And there are many people in the world that will comprimise their ethics for lots of cash. Everyone has a price.

[@XiaoIsMyHusbandBTW]

Alberto diniro omg...

[@LinA-it9vd]

Funny I don’t care about this commercial because it wasn’t intentional but the full on after picture of a mastectomy is so out of line. Why do we need to put that in a commercial? It’s traumatic enough without advertising it. Is nothing private anymore?

[@halloweenville1]

GREAT, Love it, only way to sell something these days, is to add shock tactics to it, IT WORKED.

[@pilot8220]

No it didn't

[@halloweenville1]

​@@pilot8220 Wrong, Dove is a multi billion conglomerate cosmetic company that has multiple stores promoting and selling their brand. So a bit of bad publicity will likely subliminally draw peoples attention to it in a positive way, because the brand is of the highest calibre among it's competitors. Literally nobody remembers this advert, but everyone still buys Dove by the millions. Try to see the bigger picture.

[@TWEAKLET]

@@halloweenville1 this wasn't a shock ad the ad had nothing wrong with it except people trying to race bait by posting only the first two women

[@halloweenville1]

@@TWEAKLET Personal opinion and all, but i am not naive. Companies do this all the time. Then they wait for he audience to react, which brings them attention. But woke is dying out, which Bud light found out earlier this year.

[@lk3309]

😂 Yeah worked out great for Bud Light 😂😂😂😂

[@insatiableismyname7316]

Nothing wrong with that and I'm black

[@RavenRuled]

If anything it makes black people look worse because of this one woman's weird view on things. Someone said they should run it backwards. However if you run it backwards you would still be bad in their mind because you go from brown to white. Dove shows black women in a positive light with their ads.

[@beyondspace3736]

your smart to

[@supedaddy699]

It looks as if the black person is representing being dirty. And once she uses the dove she all of a sudden turns white..to represent being clean. And you see nothing wrong with that?

[@RavenRuled]

The crazy lady rigged it to look that way. The model herself wrote and article and appeared on TV saying Dove shouldn't have apologized for the ad. She has more guts than the company did. I feel bad for her because a couple months ago everyone and her friends were happy for her then some nutjob makes her the face of a racist ad search.

[@insatiableismyname7316]

supe daddy No I don't see nothing wrong with it it doesn't bother me

[@robertgantry2118]

Dass RAYCISS! Not "RAYCISS" to NOT put any white men in any commercials though. You see that Vaseline commercial? Persecution of White men.

[@freddylee9812]

Dove and nba cares

[@andrewalmada]

How is this racist?

[@Darkslide99]

Whatever this is ridiculous!

[@ptong226]

Toni Morris welcome to the land of political correctness

[@ptong226]

I don't see anything wrong with this ad. These liberal crybabies need to chill.

[@genevievemarie9427]

This is not the first time that Dove has made an offensive ad so their apology was nothing but baloney!

[@nancygorham5527]

I'll never use Dove products again.

[@selamtsegaye6265]

I'm am not never use dove 😎

[@colecovw.2171]

They always pull out their racist express card.

[@michaelwhite2823]

Dove should just your their products on merit and stop being phony or offensive. We don't need to see people in their bra and panties no matter what their size, age or color. It isn't empowering. Just show a diverse range of classy, hapoy people. You don't get anywhere by beating people over the head and subtle, positive messages are more effective.

[@SuperNikki500]

People are doing the most!!