Gillette Responds To Criticism Over Controversial New Ad | TODAY

[@spyguythesamurai]

This ad was politically polarizing and divides us on levels we don't yet understand. Dollar Shave Club it is.

[@annegreen5266]

Aspiring to be a better person is no more polarizing than aspiring to be a better athlete. But sure, keep providing examples as to why we have a cultural problem.

[@SolsGarage]

You should try double-edge razors instead! Way cheaper and better in the long run.

[@brianv9242]

spyguythesamurai Why spend $7 on a razor anyway when you can get it for a dollar

[@Jamesaepp]

Dollar Shave Club is owned by P&G - it's only a matter of time until you're boycotting the next multi-billion, international comany.

[@jackkendrick7806]

@@Jamesaepp Acually Dollar Shave Club is owned by Unilever.

[@henrytherobot]

They should make a "the best a woman can get" version. We will see the complaints rolling in 😂

[@puppyrox19]

HENRY THE RC CAR And exactly what common examples of women degrading and overpowering men will they use in this version?

[@khalilrahme5227]

@@puppyrox19 how about cancer over feminism ?

[@Sergio-fu7mv]

Monica C you’re completely ignorant if you think women are perfect. Therefore completely irrelevant.

[@puppyrox19]

Sergio Alcantar Never said women are perfect, nobody is. The point I was trying to make is that this commercial deals with a specific type of problem. It depicts certain examples and encourages change. It never says that all men are evil, in fact the people who are instigating change in the commercial are men. What is ignorant is thinking that men and women have an equal playing field and ignoring the sexism problem we have in America. All this commercial is doing is pointing out that men can and should help to fix the problem.

[@puppyrox19]

DrewR420 If by “snaps” you mean hits that’s actually not how most abusive relationships go. Statistically, the abuser (man or women) has a separate problem either with anger or relationships, that they take out on their partner. It’s nothing to do with making the person snap because unless it’s abusive from the beginning there is no reason for the victimized person to stay.

[@NickBGamble]

Well your “campaign” cost you $8B in profit loss. Was it worth it?

[@eleethtahgra7182]

Gilette; make ads Customer; what does it cost Gilette; everything

[@redmed10]

It was an accountancy tool. www.reuters.com/article/us-proctergamble-results/pg-posts-strong-sales-takes-8-billion-gillette-writedown-idUSKCN1UP1AD

[@roberteugene7295]

@@redmed10 P&G still reported a huge net loss, according to the article, because of the losses incurred by Gillette. This ad directly impacted that bottom line.

[@lifecanhurt716]

Yikes

[@Jake-bi8fv]

Gilette isn't losing a few people they're losing a ton of people . I'll never buy another gilette product again.

[@tomjohnson1110]

Yeah, just like Nike lost a ton of people. Is Nike bankrupt yet, I mean with tons of sales lost, they should be.

[@robertosheldon9061]

ill tell ppl i know about gilette being anti male so nobody buys them anymore.

[@tomjohnson1110]

@@robertosheldon9061 Stop being a toxic male. Only toxic men will stop buying gillette, the rest of us will keep buying gillette.

[@comedybird9875]

tom johnson lmao stfu

[@lukehale5381]

@@tomjohnson1110 I can't tell whether this is a joke or not.

[@1PPPete]

They want to start discusion by deleting dislikes and negative comments 😀

[@darrisprice9311]

That is what SJW's do! That is all they do!

[@dementos7806]

Even likes got were effected which just proves its a youtube bug.

[@pablowall]

u got proof? i have doubts

[@QSpeedRacer]

Lol

[@seriyothematch]

Petr Novotný you cant delete dislikes

[@SteveEwe]

Gillette = division. Not discussion. Gillette, your job is to make razors and make money. Not steering social conflict. Stay in your lane.

[@eyedonschott]

009blush : Corporate media is here for four simple objectives: how to control a nation : Distract Deceive Divide and profit from the unthinking masses. You are so right.

[@jasonbourne1596]

Too late for that, milks spoiled.

[@loeckm]

@@eyedonschott You just described Trump in EVERY WAY!

[@MO-qj6pc]

@@loeckm you clearly meant Obama. You should edit that quick before someone actually takes you seriously

[@loeckm]

Gals with Mals I read it.......Nope!! It’s correct. Let the bullying begin!!

[@pjdexter168]

Losing more than a few people.

[@srr9930]

Snow flake

[@benji8610]

Lol she also said “it’s going to get a lot of attention and that’s always good for a brand” I guess she didn’t see what happened to EA shares when they took the SJW route

[@ZardexM]

Losing only the men. What could go wrong. Like on FunnyOrDie - The oldest rule in advertising- Men want to feel like a king and you sell to them with a "You're so awesome you should have a beer!" And women need to be frightened with inadequacy "You're starting to smell awful try this perfume it'll deodorize you."

[@Digger-Nick]

@@ZardexM Losing men. You know... Their main demographic? Lol

[@annegreen5266]

And gaining others. Nike’s Kap ads generated a lot of detractors and boycotters. But in the end, their sales went up.

[@kennygoodman4194]

The ad didn't start a discussion about and men treating people badly, it started a discussion about demonizing the majority of a gender. It shows a long stream of men doing garbage things, shows a few men doing normal average decent things while the narrator says, "....to say the right thing. To act the right way. SOME already are, in ways big and small. But SOME is not enough..." if the people who say the ad doesn't demonize the majority of men they do not understand what the word, 'some' means in the context of this ad. IMO I'd say most people who support the ad do so because they agree with the premise that most men are bad. That being male is a pathology.

[@srr9930]

Snowflake

[@kirbro735]

More likes than the vid lol

[@markwild8281]

Indeed. Its not in european and or american culture that women are considered little more than insects. It is in other cultures / religions, and we all know in which. Funny, gillette do not say a word about, but instead tries to demonize only white eterosexual men. I will never buy gillette again, sorry gilly, you just lost another customer.

[@LAZER_US]

most humans are really messed up so yes. most men are bad in way, but that ad in no way shape or form demonized men. it didn't really start a discussion because most of the men who saw it apparently aren't self aware enough to reflect upon themselves and really think about and instead proceeded to hate on it instead.

[@CelticSaint]

'It shows a long stream of (WHITE) men doing garbage things. Fixed it for you. It is a very RACIST advertisement.

[@jimjimerson6865]

“The ad started a discussion as intended...” Yep, for example, “Who of all the other brands am I going to buy razors from now?”

[@adrianadegbesan7780]

Jim Jimerson underrated comment

[@linkven9196]

Who SHOULD I buy razors from now anyway?

[@danielwolfgang8234]

Wilkinson Sword would be an alternative.

[@ngurenjoroge1016]

bIC

[@PeteDunn154]

Oddly bought Schick today because of this issue. But I just generally don't buy P&G products if I have a choice.

[@learn2rideVIDEOS]

Gilette. The worst an ad can get.

[@pepe-roni1702]

What is wrong with the commercial?

[@1370802]

@@pepe-roni1702 I'm a week late, but in gilette's commercial, most of the men are bystanders, which is not true. Most men do break up playground fights and try to stop bullying. Also, all of the men that are vilified are white, while most of the ones cast in a good light are men of color, so it specifically targets white men. On top of that, the shot of news anchors talking starts with the anchor for The Young Turks, which is the worst news source of all time. On a more personal level, most of the people I've seen involved in raising a child are women. Most pediatricians are women, most elementary school teachers are women, and most babysitters are women. If toxic masculinity is being taught to boys from a young age, it would from the people they interact with the most, which are women. Perhaps it could also be that they have few male role models, which would be due to men having difficulty succeeding in the fields I just mentioned. The whole commercial just completely hit the wrong target. I don't know who you are, and you are allowed to have your opinion, but you should research more into these issues if you care about them. I'm a teacher and I can see exactly why boys grow up the way they do.

[@shonthacreator6146]

@@pepe-roni1702 Yeah I'm still curious even after watching many videos of it

[@thenoobinvestor6930]

@@pepe-roni1702 switch genders and imagine the backlash

[@Jorge01234]

@@pepe-roni1702 Rather than ask what is wrong with a commercial ask what is wrong with you letting yourself be programmed by such a TV commercial 🤪😋🤔

[@GuiltyFaT]

So they double down Insted of dealing with the backlash

[@christopherjakel1049]

Have you ever known a liberal or progressive to do anything but?

[@GuiltyFaT]

@@christopherjakel1049 Never thought my Razer would go that far

[@christopherjakel1049]

@@GuiltyFaT Nor did I. Thankfully I gave up using Gillette years ago.

[@kirkc9643]

It's mind boggling that such extraordinarily incompetent fools could be in charge of a multi-billion dollar, multinational company.

[@diurmidderggae3007]

They always do, thats why you need to vote with your wallet.

[@Mq6vL9Bu]

Gillette: "Hey men, you are BAD because you are men." Also Gillette, after writing down $8 billion of assets: "Men just don't want to shave any more ..."

[@MfromN]

Yeah, they say: "It's because man want beards now"

[@oop4863]

Y’all do be interpreting it however it fits y’all feelings

[@roberteugene7295]

@@oop4863 Find the truth difficult to take, do you? The truth is simple: insult virtually every man in the western world, but expect no response? Disrespect men for no other reason than they like women, and expect that men will just ignore it? Surely, you jest....

[@ers6764]

Excuse me if I am missing the point here, but I really don’t see why this advert has offended so many men? As far as I can see, the ad showed examples of men ignoring or perpetrating violence and then showed men stepping up to stop it. I thought the idea behind it was not saying ‘all men are bad’ but instead saying ‘some men make the wrong decisions but many men make the right ones, be part of the many.’ Could i ask how you interpreted it?

[@roberteugene7295]

@@ers6764 My apologies, but you're in your teens, or a female, correct? The advertisement centered on portraying either part of traditional masculinity, ordinary male growth behavior, or humorous caricatures of male behavior as "evil," and hinting that it should be eradicated. This was, at the time, the latest in a line of insulting advertisements by major corporations; not just a one-time shot that was easily blown off. This was part of a trend that was becoming increasingly common and brazen in its portrayal of men in general in a disrespectful manner.

[@JReyesTbn46]

Gillette: The Best Advertisement for Dollar Shave Club.

[@wyatta6528]

JReyesTbn46 I use Bic razors.

[@heinzkitzvelvet]

I use dollar store generics. 2 bucks for 12 disposables. I buy 5 or 6 packs a week so I'll be covered when the SHTF.

[@TheDragonboy2001]

Dev Oh so? There’s nothing wrong with supporting the lgbtq community. At least they aren’t like Gillette trying to diss away 99 percent of their consumers

[@heinzkitzvelvet]

@@baumast9623 Agreed. I've been using the Personna brand razors for many many years. I don't see a reason to spend any more money on shaving razors. They work just fine.

[@alextaylor8776]

I bought Dollar blades after this happened however they were actually too sharp. I cut myself all the time using them. I’m using Schick now and no problems.

[@neovis778]

There is no backlash to the backlash, me, my wife, girls, brother and his family aren't buying your stuff anymore, period.

[@srr9930]

Snowflakes

[@YTRulesFromNM]

@@srr9930 Go move to Saudi Arabia.

[@christopherjakel1049]

@@neovis778 not for nothing but I think you owe YT an apology. That comment wasn't even directed at you.

[@evilpotatoman9436]

*Their stuff... this is a news channel they have nothing to do with the product.

[@BillM1960]

Don't buy any product made by Proctor & Gamble. There are many. Gillette is just one of them.

[@TheDougSpot]

0:50 “many customers took to social media praising the ad” Shows tweets from two women 😂😂😂 Those aren’t customers

[@tristanstefanovic]

DGLS_Official women shave too.....

[@arielm8408]

I definitely use men’s Gillette razors. They are cheaper and better than the female versions in my opinion. Why pay more for the same thing or less when you can get the men’s version? 💁🏼‍♀️

[@youngjah2010]

@Angry Buddhist it's not the same product

[@thegreenstreak1958]

Tristan Stefanović He is taking about the men’s side of their razors

[@victrola2007]

Not all women. Evey woman I've asked is furious. Not my job to defent Gillette's bigotry. I will address P&G 'family' as a whole.

[@OmegaFalcon]

Yes, this ad _did_ make me pause, reflect, and challenge my belief that Gillette is the best a man could get.

[@Brandon6453]

And I'll bet your gender study professor was excited to hear that too.

[@jarrodstowe805]

Damnit Brandon, there you go being slow in front of everyone.

[@SkinnySlayah]

Brandon6453 r/woooosh

[@itsShiftless]

Brandon6453 not what he meant. as in Gillette is the best razor a man could get..

[@TheTequilaro]

S.O.Y detected

[@justanother6595]

Actually, I have screenshots of the like to dislike ratio for the first 24 hours. It was 1 LIKE to 10 DISLIKES. On the second day, it mysteriously dropped from 400k+ dislikes to 300k+, and likes went to a 1:2 ratio presently. P&G is artificially making the ad look better than it actually was. KZbin is complicit.

[@MarvimosMusicChannel]

can you send them please? [e-mail]

[@stritheor]

I called them out on it too. Not that it does any good. But I also noticed that. Their likes mysteriously skyrocketed within the 24-36 hour window.

[@Holden308]

@@ohgawd6495 that is actually true. I can't speak for others, but I had to dislike the Gillette video 5 times before the dislike actually stayed.

[@erichuynh8756]

To no avail, however. They can try to censor good men (and good women) all they want, but even all that censoring and it's still a ratio of 2:15.

[@dostthouevenlogicbrethren1739]

"Whenever you take a stand, you risk losing a few people." I'd say losing 76% of your people is more than a few there lady.

[@lindenarden3660]

BTW my local Walmart was cleared out of Schick, NOTHING was left.

[@SilverShadow02]

Lmao

[@robtimuscron1126]

It's true. Same thing happened at my local Target. And from what I've heard, Dollar Shave Club has seen subscriptions quadruple in the last few days.

[@HHI455]

@@robtimuscron1126 Why do you shop @ Target

[@HHI455]

GREAT to hear

[@robtimuscron1126]

@@HHI455 Why not?

[@johnsmith-ce9ek]

Made me realize I'm waaayyy overpaying for razors. Dollar Shave Club package coming! YAY!

[@Leebo13]

1socialshocker I use a Wahl beard trimmer because I don't like the feeling of being clean shaven.

[@27Bayleefs]

Never got why anyone payed like 20 dollars for a multi bladed razor anyway. I remember a commercial where Rick Harris from Pawn Stars said it best "You only need one".

[@Skynightburst]

owned by Cnbc

[@HHI455]

@RinascitaVita But you are giving a LOT less money. It is high time P&G executives take a drastic pay cut.

[@AKSBSU]

The handles for safety razors are somewhat expensive, but the actor razor blades are extremely affordable. I just bought a package of 100 Astra double edge razor blades for less than $10 this week. Why would I pay a fortune for that flimsy plastic crap instead of high quality razors blades?

[@monkeynumbernine]

Started a discussion? Hahaha hahaha hahaha 😂😅😆 more like turning their customer base over to dollar shave club 😂

[@wumaomoderator4601]

agreed, it's more like starting a fight, imo. -Cheers!

[@benpolsfuss9441]

monkeynumber nine literally what I did

[@thorstrebla980]

Started a discussion, but turned off KZbin comments 😏

[@rainandpetalsss6244]

Oh.

[@karendegenerous8044]

OZ This is not liberal, this is far extreme left, so left it fell off the planet.

[@simontempler3239]

If the purpose of the AD was to lose customers ...It worked!! Congrats

[@annegreen5266]

Connor FromCyberLeaf it doesn’t matter who USES it, it matters who BUYS it. They’re not the same thing.

[@twizzwinton]

Snowflake

[@Singles_and_Sealed_by_Maik]

@@annegreen5266 men are buying their razors for themselves...gilette has to suffer!!! razor club here i come

[@annegreen5266]

MiD Millennial men and their women, who this ad was targeting, prefer to support companies who promote social change. Yet another way the old guard is passing and a new generation is taking power. Preliminary marketing reports are that it’s working.

[@kennygoodman4194]

@Anne Green If you yourself already support Gillette your support is pretty much irrelevant as your dollars are already factored into their bottom line. If you choose to support Gillette now you seem to have two choices; leave the company you buy razors from or keep that company AND spend money on Gillette's products. The people who now won't buy Gillette's products will affect their bottom line and will support another company that directly competes with Gillette. Maybe if Gillette keeps up the trashing of men it can grow it's base as more young people enter the market but on the flip side the people leaving Gillette are sure going to talk to their sons and daughters about this also.

[@bandersnatch6546]

"This campaign will be a success" ...? Gillette.. wait until you see your next financial report.

[@nikregnart5652]

bandersnatch6546 with all the new female customers they're going to get (and charge so much more), I don't think it will negatively impact their business yet... Only when all these new customers realize that they are being charged sometimes nearly double for the same products...

[@abhinavranta1359]

Your prediction came true 🎉🍻🎈

[@baconsir1159]

Nik, how’d that prediction turn out

[@Max_R_MaMint]

I'm from the future. It's August 2019, and gillette took an 8 Billion dollar LOSS. HAHA!

[@linkven9196]

It wasn’t a loss, it was just a plummet in earnings.

[@suchadamilanata9955]

@@linkven9196 Your earnings or profits whatever are 8 billions less and it wasn’t a loss. Hahaha 🤣 😂🤣 What a stupid thing to say. Have you ever conduct a business?

[@suchadamilanata9955]

Even “a plummet in earnings” is basically a loss itself. Idk someone could be this stupid and we are in times where we could access all information around the world with our tip of fingers.

[@weirdhilltodieonbutatleast9268]

I'm from 2021. Theyre still successful. HA!!!!!

[@morecowbell2611]

@@weirdhilltodieonbutatleast9268 because they no longer release garbage ads like this

[@erichacop3005]

the problem isnt masculinity. The problem is that theres not enough of it

[@debeerbug2171]

The supposed number of men online offended by a commercial is proof that masculinity is definitely on the decline . . .

[@devonhood]

@@jackkendrick7806 do you realize how arrogant you sound. "Thugs". Really???

[@sydmadventure]

Very well said.

[@ChristinaPeck]

I agree completely. The disrespect men are getting due to a few predators ( women can be predators too) is appalling. The comments made about men being a problem is also disturbing. I'm a mom of three children and 2 of my children are boys. They are sweet and my husband and I work hard to raise our boys to be gentlemen. At the same time we are raising our daughter to be a lady, not a "crazy, the world owes me everything because I'm a girl" freak.

[@ZombieWerePrechaunPire]

@@debeerbug2171 Feminists are hypocritical. They say "dont shame men for not being manly when showing emotions" and then they go and do exactly that.

[@FireBreath0]

*Gillette* “Boys’ll be girls”

[@originalcomment4818]

Gold

[@berrybluebird3842]

Girls will be boys and boys will be girls It's a mixed up, muddled up, sup world, except for Lola La-la-la-la Lola

[@doglover-zo2us]

Now imagine a tampon ad that shows women being moody and unsociable, these women are snapping at men over the smallest and most trivial things, these women are getting into catfights and bullying each other on social media. These women are shaming each other for being different. then the ad states: Is this the best a woman can get? is it? We can't hide from it. It's been going on far too long. We can't laugh it off. Making the same old excuses. But something finally changed. And there will be no going back. Because we, we believe in the best in women. women need to hold other women accountable. To say the right thing. To act the right way. Some already are. In ways big and small, because the girls watching today will be the women of tomorrow

[@mysterious_4053]

I mean, I wouldn't mind since it's something that does happen and that we should be accountable? Bullism and catcalling is bad no matter who does it, although there are instances where it's more prevalent in a certain gender. If it's a major issue, we should be taken accountable, so if a similar ad was to be made, I'm sure many wouldn't mind.

[@graceslick1991]

@@mysterious_4053 exactly. I think this is a great idea lmao let’s hold everyone accountable

[@weirdhilltodieonbutatleast9268]

This has been commented so many times and each time women literally say they're okay with it.

[@Dawn737]

Gillette forgot to start by introducing the psychological studies that show men to be more aggressive, more deceitful, and ruder than women are, on average. Plenty of studies show this, and it's not just a few men.

[@Brad90977]

"Losing a FEW people????" Nope, losing MILLIONS of people.

[@debeerbug2171]

@Brad just a few people. Judging by people's actually reaction to the Nike Kapernick ad which in my opinion is far more controversial.

[@burtosis]

With kapernick they just lost some of the right. The right and left are in rare agreement here, it's sickening after the years of half naked women run in Gillette ads and no apology. Complete virtue signaling.

[@debeerbug2171]

@burtosis I used to sell athletic apparel & shoes a few years ago. Nike knew exactly what it was doing & judging by Nike's stock price & profit margins for 2018 they lost absolutely nothing! Kinda makes me think the "right" never supported them anyway.

[@debeerbug2171]

@burtosis it's all about shock value for a lot of companies these days. The days of playing it safe are over thanks to online shopping & social media.

[@robotnoir5299]

@@jbrodriguez5 You think they won people with this ad? Who? Feminists who don't believe in shaving body-hair, or losers with too little testosterone to need a razor?

[@61dodgelancer]

I'll NEVER buy a Gillette product again. I'll do my very best to NOT BUY a Procter & Gamble product again.

[@kingyeayea397]

Van der hagen . U gotta try it my dooooood....

[@parthsavyasachi9348]

Same. Told my wife no Gillette or png.

[@servantofthemosthigh2525]

We're boycotting crappy gillette too

[@KennyakaTI]

Don't take it so personally. Different people will run the company in the future

[@jeremy0828]

Trash overpriced razors anyways, dollar shave club is where it's at

[@faboo2001]

I think one of the biggest irony out of all of this is that the ad tried to encourage men to break out from the stereotype of what it means to be a "man", and I think a lot of us men can agree that one of those things is being more open and sharing your feelings. And what happens? Men (and also women) shared their thoughts and criticisms about the ad, and many responded by saying they were acting like "babies" or to "man up". Unbelievable.

[@jfayiii]

Spot on. "Wah" "Look at them crying" "Fragile male feelings" I stick up for myself, thank you very much.

[@lorenh763]

Men dumping Gillette in droves? Oh well, boys will be boys

[@robotnoir5299]

I assume you're feminist and female, right? No male has ever uttered the phrase "boys will be boys", and neither has any sane (and there-fore non-feminist) female.

[@lorenh763]

@@robotnoir5299 listen, soyboy, this is a man's world. Toughen up

[@robotnoir5299]

Um yeah, sorry but I don't take advice about what "tough" means from toxic feminists.

[@lorenh763]

@@robotnoir5299 I'm a man, little girl. Stop crying

[@robotnoir5299]

I don't believe you. As I said, men don't say "boys will be boys". You are clearly a feminist. There might be "male" feminists, but there's certainly no "man" feminists.

[@Slavicdepression]

its cheaper to just use dollar shave club anyway

[@brettparson3955]

This is what I don't get. You sell overpriced razors, Gillette, get a grip.

[@evilpotatoman9436]

one mans defeat is another mans victory. and yes the "man" pun is intended :,)

[@annegreen5266]

There are places cheaper the Dollar, do some homework. But I love Gillette's ad, personally.

[@jackkendrick7806]

@@annegreen5266 I just wish there were some ads smearing the entire female gender for the bad behavior of a few. The ad is filled with gross sterotypes and subtle smears. I guess it is ok to talk about a huge group (almost half of humanity) as if they are all the same just so long as they are men. Did you notice that the very few men who were portrayed as something other than toxic were all clean shaven while almost all the rest had beards? How very self-serving from a razor company. If you shave maybe you are not so bad afterall.....unless you like to BBQ.

[@annegreen5266]

Jack Kendrick I didn’t find it “smeared the entire male gender” at all. It just discouraged poor behavior tolerated by far too many men. If you read more into that, that’s on you. Projection is a stinky cologne.

[@Fionan95]

Gillette targeting the new BETA Male Niche Market, also the market with the least amount of testosterone and body hair

[@robmangeri777]

Fionán most beta males don’t have the energy to shave. Oops 😎

[@claudiagarciamera5051]

Testosterone makes you hairy but also bold. Good luck shaving your chest.

[@asfd501]

U all wrong , hair sensativity makes ur hair grown , more senseti e more test., getting in - its good for chin bad for head , cuz it take chemicals as well as testestarone e.t.c.. its ok not having beard , my hairs not sensitive

[@LoneWolf-fk2xr]

@@robmangeri777 LMAO beta can't grow the beard either due to low testosterone.

[@ObediahPolkinghornIII-cz5io]

Anyone who whines about a shaver commercial isn’t much of an Alpha.

[@tzerbs]

Want me to be who I really am? I am someone who doesn’t buy Gillette.

[@jackkendrick7806]

There are a whole bunch of other P&G products to consider boycotting. Today at the store I switched from my lifelong habit of buying Crest toothpaste to Colgate. I am a masculine man! I really don't care about brands. Toothpaste is toothpaste, soap is soap and shampoo is shampoo. As long as it does not say Proctor and Gamble on it I'll use any soap, shampoo or toothpaste that is handy and doesn't have perfume in it.

[@MaSsiVeGaming1]

The ad was a success... It got 1M dislikes. Hahahahhaha

[@mightymick3144]

Lord Hades They added bot likes and stopped the dislike meter 🤔

[@conniefahey6469]

Haha and lost 40% of their customers OVERNIGHT! ha permanently

[@dostthouevenlogicbrethren1739]

In polls, about 23% of American women identify as feminists. In the dislike to like ratio of Gillette's ad written by a feminist pushing feminist ideology, 76% of the votes were dislikes. I wonder how anyone could have predicted that....HA HA

[@kyriss12]

"it got people talking" so does a truck load of dead babies, but no one thinks thats a good thing.

[@r4z0r84]

Giving KZbin rewind a run for it's money

[@nicrichards2887]

Still haven't bought a Gillette product after this disgraceful commercial.

[@PS-py4fb]

Same. No longer purchasing Gillette products.

[@yoyoyojoe619]

Same here

[@paulhb]

Me either. I was a faithful user. That ad sent me on a search for a better razor.

[@roryrory20]

Same

[@Seraph_im]

Same, never will.

[@allen_p]

Totally biased reporting by Today. A majority are critical of this add, not a minority.

[@Boulder7685]

Only seen that on KZbin. Local channel WUSA9 did a Twitter poll and roughly 90% thought positively of it.

[@plastikcaik2585]

>asking for political commentary on twitter _oh no_

[@Boulder7685]

Disembodied Voice I’ll point out that it was live TV, whatever your 4chan-based comment was intended to say.

[@jth4242]

Twitter polls don't say much, but it would be interesting what the actual average opinion is.

[@renegadedalek5528]

@@Boulder7685 KZbin is a male domain, and i'd check on the leading demographic of WUSA9 listeners at the time of day the poll was done.

[@ginjonuskis1656]

WTF! Really its inappropriate to speak to a girl you like in a street!!!!! Should we jump on Tinder now?

[@Chraan]

How dare you trying to take the time from a girl by speaking to her. Go back in line and text her on Tinder while she flirts with 50 others simultaneously.

[@SuzanneIrl]

I didn't realize being a bully and sexually abusive was traditional masculinity. Now that barbeque thing, you might have me there.

[@Sharpswordherald]

We werent referring to that but nice try though feminist

[@m.a.156]

You don't understand, imagine we put an ad and in the ad we show some women hitting their kids, and doing all kinds of bad stuff ... and say be a better woman ... the best woman can get ... we would be associating women with bad behavior. The gillete ad was associating bad behavior with men and there is no need for it ... for example after watching the ad you get a picture of random man in the public being a bad man with that behavior because of the ad

[@orsolyafodor5952]

@@m.a.156 do you realize that the ad is not saying all men is bad, it actually encourages men to drop old toxic habits and try to be better? i really don't see how it is so offensive, even if there was an ad about telling abusive woman to change, i wouldn't be mad and say it frames every woman as an abuser

[@ahuman5440]

@@orsolyafodor5952 also both men and women can have those 'old toxic habits.' Stop acting as if those are common male traits, i didnt know youve met all the men in the world you lonely keyboard warrior

[@starcolApryde]

I won't be purchasing any products from Gillette. If they're ok with lumping all men into these types of cliches, they can do it without my money. #boycottgillette

[@pwnorbepwned]

All men? It’s in the ad that not all men are like this, and that the men who aren’t are good men. You’re either exactly the type of man the ad condemned, or you’re the type it encourages and you’re too stupid to recognize a compliment. Which is it?

[@MrHotcocopuffs]

"This is going to get a lot of attention, and that's always good for a brand" Hmmmm, yeah worked great for Battlefield 5.

[@funnyanimalshorts643]

yep theres no such thing as bad publicity....unless you are already a household name. Then theres no where to go but down.

[@Flog1077]

Coriago best comment it also work for ghostbusters 2016 and Star Wars 😆😆😆😆

[@annegreen5266]

Yet the controversy worked great for Nike. You think these folks don’t actually know what they’re doing?

[@MrHotcocopuffs]

@@annegreen5266 I think some of them know the difference between good controversy and bad controversy. Featuring someone controversial is one thing, shaming your customers is another. You can fully expect that Nike knew they were heading into it because they hired the dude where as Gillette is star struck that people would go against their "politically progressive commercial". Now they're in damage control claiming that they meant to be controversial and framing the hate as "backwards immoral sexists" who are going against them. They are a razor company and I doubt many people who saw this were convinced to go buy a razor.

[@jackkendrick7806]

@@annegreen5266 Did it? There stock dropped briefly then bumped up briefly to a record high of about $82. It then dropped like a rock to below $70. It is currently trading at $79 which is below the pre-Krapnick level. It is on a rising trend that basically matches the rising trend that it was on before the hire but has not gotten back to the previous peak. The jury is out but for now it is negative.

[@allens4974]

"Risk losing a few people" and gillete's sales are down $8 billion.

[@Iriamu-Guillermo]

I hereby pledge brand loyalty to Barbasol.

[@burtosis]

Dear god we need to rebrand toxic behavior as Gilletting. It's gonna be like Santorum all over again. Please internet meme gods, make this happen.

[@shake4259]

I'm down

[@AJ-vl8zw]

To late it’s already coined in urban dictionary Gilletting: Staying up late playing video games and jerking off. In order to compete the Gillette you must also fall asleep at work due to the late night of jerking off and playing video games. You see Nick over there? He must have been gilletting all night he can barely stay away.

[@burtosis]

Close but no cigar www.urbandictionary.com/define.php?term=Gillette

[@markknife1]

Gillette- sharp enough to cut skin, too dull to cut hair. All my barbers switched to Dorco(south korean brand) long before this ad.

[@play030]

That's not a stand that was an attack.

[@jacklajoie9126]

no. no it isn't. you're a moron

[@debeerbug2171]

@Stormex some of the same right-wing SJW's triggered by this ad are also raging racist!

[@debeerbug2171]

@play030 you have obviously never been attacked before and don't understand (or can't comprehend) the definition of the word attack. A ad depicting fictional characters and scenarios is not an attack its acting (at worst propaganda).

[@kaishapage2443]

@Stormex yes!!! Tell em boi!!!

[@kaishapage2443]

@@jacklajoie9126 you just dont want 2 learn how to treat people.

[@hellogoodbye4061]

The next time you see a guy about to buy a Gillette razor, be sure to jump in and say "Not cool, bro, not cool."

[@marco3dartist]

Look at them trying to defend this total failure. The WHOLE internet sees it for what it is. I'm sorry but 895k dislikes to is not "some" customers. The vast majority agrees the ad was wrong.

[@RahubaatNeteru]

No more Gillette for me. #BOYCOTTGILLETTE

[@dekulevi936]

I live in Mexico, and we are boycotting Gillette now.😠

[@hashim8642]

Just like you boycott welfare and food stamps for the poor.

[@flashback1123]

NEVER BUYING GILLETTE AGAIN. NEVER EVER

[@tomjohnson1110]

Yeah that will work. See how all those people who stopped buying Nike brought them to their knees.

[@flashback1123]

@@tomjohnson1110 Gillette is different to Nike. You DON'T just go pick up a pack of Nike each month at the supermarket, like you do blades and shaving cream. They have just made Gillette NOT COOL for real men. Maybe your mother will still buy Gillette for you Tom. x

[@angelramirez2423]

@Bloom Berg SOOOOOOOOYYYY BOOOOOOOYYYY

[@tomjohnson1110]

@Bloom Berg Oh that hurt " soyboy ". How masculine of you or is that toxic masculine.

[@TBSest1955]

Goodbye Gillette. Been looking for a reason to join Dollar Shave Club.

[@doggo1098]

Hey women, Stop abandoning babies. Stop cheating on your husbands. Stop wrongly accusing men of sexual assault. Well, did that make you mad? Upset? Do you feel hated? You don't like being lumped in with the kind of people mentioned above? Remember that feeling. That's what men feel when we are compared to rapists. To murderers. To abusers. Remember that feeling.

[@claudiagarciamera5051]

No, it did not make me mad. Why would it? There ARE women who do that. Did they get away with it for decades and got rewarded for doing it since the beginning of civilization? I don't think so... I just don't get why all these men feel so hurt.

[@px4395]

Claudia Garcia Mera every bad female behavior is rewarded. Men are punished by doing the right thing. I’ve watched good men destroyed by the family courts.

[@hannaristeli3006]

@@px4395 The same happens to women as well. I have a close friend, a brilliant mother in many ways, whose ex stole their children and people in charge just believed his accounts about her supposed "insanity". I would say that inequality and unfairness to some extent is a feature of human activity. And there are sexist and gendered structures at play - we need to do actual study and be conscious enough so we will arrive at the best solutions to real life situations. Kneejerk emotions are not super supportive in my opinion but data often offers things that our unconscious bias would pass. At least in Finland it's been noted - through research - that men are actually generally given more lenient standards when it comes to what passes as good enough parenting in the courts.

[@px4395]

Hanna Risteli women awarded custody 84% of the time in the US and men have to pay for children they can see or might not even be theirs. In some states. So yeah maybe your friend was one of the 16%. Typical take some study in Finland to gaslight.

[@hannaristeli3006]

@@px4395 I am Finnish so that's what I would know best since I also follow Finnish media.. We are in this world after all. :D Gaslighting would be the furthest from my intentions. My friend is also Finnish. Maybe you can look up studies local to you? I don't doubt the 84%, it is something similar here too. However, sadly, it often reflects the amount of effort the parents put into the children when they were together. Are you sure that is equal over there between fathers and mothers? AND there are the exceptions to the trend (be it fair or not), like my friend, and this person you mention. Of course 50--50 is becoming more and more common at least here, and someone being granted full custody usually involves a court case, a minority of all divorces.

[@InTheZone85]

was a gillette customer for over 10 years, bought my first non-gillette (right guard if you were wondering) gel deodorant yesterday! gillette no more!

[@MadPutz]

Costco also sells Kirkland razors!

[@roachofdoom1234]

Very brave

[@deydododontdedoh.5672]

Gillette maybe standing by their advert, while a lot of men are standing by the bin, razor in hand.

[@martinaalwyn1277]

dey do dough don't de dough Yeah I’m a woman and this advert is toxic. Kinda ironic considering they’re trying to make men look like the bad guys and not themselves.

[@deydododontdedoh.5672]

@@martinaalwyn1277 great to see some women agreeing here, of course some men need to up their game in the equality stakes etc but most men are not sexist and yes cases of ignorance needs to be tackled and this isn't the way of doing it, apart from the fact that not all women are perfect either yet you don't see adverts saying that to them. I'm definitely all for equality but not by adverts from companies that have no grounds to moralise.

[@siyaneliswashozi6384]

" and if nothing else, this is going to be buzzed about this is going to be talked about, they are going to get a lot of attention, and that is always good for a brand" Here after 8 billion dollar write down, how was that good for the brand?

[@FH-zg1lz]

Sanctimonious BS from a company that was heavily fined in Europe for price fixing detergent and recently named in the Amnesty Int. report on child labour.....I suggest P&G do their own house keeping first.......priceless.

[@spongebobby7675]

Get woke go broke.

[@SOShehe]

The best a man can get is definitely not Gillette!

[@tracykennedy3145]

I don’t need any company to tell me how to be a better man! I will never buy any Gillette products ever again!

[@jasonr6342]

Tracy Kennedy well I could tell you first off grow up and stop caring about what a company says you man child

[@PhilipMReeder]

@@jasonr6342 Is that what you think when you are purchasing your tampons?

[@jasonr6342]

VALHALLAXE yep it is

[@100percentSNAFU]

Remember, Gillette is owned by Proctor and Gamble. Be sure to also boycott P&G products like Tide, Bounty, Puffs, Dawn, Crest, and many others. That's fine, I already use Colgate, Brawny, and All detergent, so I can switch to Kleenex and Palmolive or Joy.

[@chunkymonkey7175]

Already switched to palmolive.

[@masterskater256]

I screenshot this comment to hit them where it hurts on all products

[@Crazytesseract]

Ha Ha, all products contain chemicals! They can be toxic, and companies keep making huge profits! Switch to herbal products.

[@abby402]

Can’t give up tide, sorry

[@robmangeri777]

8:1 thumbs down to thumbs up ratio. If that’s good business then I’m not expecting society to be improving anytime soon.

[@ronbroomhall5181]

all the real men need to band together and boycott Gillette and all the other companies that P&G own

[@doreybain]

Will Gillette be coming out with commercials fighting toxic feminism when they feature women's products?

[@luca5374]

doreybain toxic femininity* is not a thing

[@hazardous0887]

lucasus ! It is a thing. It very much is a thing.

[@luca5374]

Hazardous 088 it isn’t

[@aaronkozelii8300]

lucasus ! Ummm.. if toxic femininity doesn’t exist then what would you call this entire Gillette advertisement?

[@711tornado]

@@luca5374 and mysteriously its always feminists claiming femininity cant be toxic. Tell me if masculinity cant be toxic then how come femininity can't?

[@makeupgirl8886]

Companies should simply advertise their products and show their products are the best. Leave the politics and preaching out. It's not your job.

[@tashasmom1]

The feminism of today certainly doesn't represent me!!! Enough with the male bashing PLEASE!!!! I hope this ad does for you what I think it will....tank your sales!!!!

[@joeythejanitor1920]

KZbin is now removing dislikes and comments on the Commercial and it is hilarious, how progressive.

[@strawhat8458]

Wow that's true

[@Paulafan5]

I didn't know you can remove dislikes. Comments, I knew you could delete, but dislikes?

[@diseasefire]

Throwing sexism to their clients and call it "a discussion?" I actually didn't stop buying gillette after the ad but after seeing that they didn't apologise for it, i will. From today.

[@tsjoencinema]

Don't ever buy any Gillette products.

[@404-o3v]

Note how NBC news frames it, many customers praised while some complained. The majority complained

[@westword6558]

Could you imagine a Tampon company telling girls or women not to be materialistic, gossipy, gold diggers ?

[@graceslick1991]

I think that’s a great idea. Everyone should be held accountable.

[@bobacoma8737]

losing a "few" people LOL HAHAHHAHHAHAHHAHAHHA

[@luca5374]

BobaComa Their sales are still up in the air so yea, a few

[@dancindavey1515]

BobaComa What they are losing isn't an issue. Men teetering on the edge of becoming Nancy- boy touchy- feely nice guys are rethinking that idea. May be creating more of what they are advertising against. Progressive ideas have a way of backfiring.

[@bt6135]

Bye bye 32$ razors👊🏻

[@gamerscouncil2974]

B T dollar shave club is pretty cheap 👌

[@KumashiOjraaa]

Kumaashiioijraa

[@bt6135]

GamersCouncil Yeah, probably a good stock to invest in now too😂

[@butterflycrimescene12]

I haven't bought anything from Gillette since that ad and never will

[@ds2587]

I just don't see why companies feel the need to try to be "woke". It's a company not a social institution. Just sell me your product, plenty of other outlets will still share these kinds of messages.

[@jackkendrick7806]

Agreed! They are guaranteed to torque off a substantial portion of their customer base.

[@mikemorgan5394]

let's see, 1.3k people voted thumbs down on both the Today Show's reporting ( lol ) and the Gillete add. At the same time Dollar shave club is repeatedly mentioned. I have to say, Proctor and Gamble really screwed the pooch on this one.

[@bobbybobo6499]

2 years later and still haven’t bought P&G or Gillette. Never will again.

[@mariefenstermaker7451]

I will NEVER buy Gillette or Nike again! Sell your product not your politics!

[@johnnysmith1347]

Amen

[@boots1189]

I wish people wouldn't throw the product away... just return the product and get your money back! They already have your money..

[@Truthshallsety0ufree]

nice !

[@lovetolaugh113]

You can't return a used product. Regardless people are just wasting their own money by throwing it away 🤦🏼‍♀️

[@boots1189]

@@lovetolaugh113 you've never worked retail lol

[@MichaelMurphy-jc4ek]

Thank you Gillette for driving me to Dollar Shave Club. So much happier.

[@TESTSIEGERTV_PLUS]

Haha how all the media is reporting positive on the ad, so biased

[@BigKeithDog]

This is 9 to 1 thumbs down to thumbs up. Looks like 90% of viewers see this for the garbage it is.

[@rhynosouris710]

Maybe telling your customers that they are bad deplorable people isn't such a good idea

[@davidetienne9404]

Invest in a nice electric shaver. I got a Braun one that's still going strong, after 25 years.

[@jetpipe28]

Holy crap what a terrible "commercial."

[@laurarashkin6635]

How does this denigrate men? Why so offended and enraged? Shows civil and honorable behavior.

[@FollowFunk]

"women's products cost more.." Yea! It's called business. You charge what ppl are willing to pay. Women prioritize their beauty more. Men just want anything that gets the job done.

[@RobertFerro3]

Glad to see someone that understands this, it is not sexism to charge more for this kind of product, it is simply business

[@Gunners_Mate_Guns]

Judging by how overwhelming your dislikes are to your likes, it appears that NBC's equivocation on behalf of GIllette is not helpful to them either.

[@Gromulan]

They have no choice. They're in full damage control on behalf of their advertisers. It's not working though. 'A few' men leaving wouldn't have evoked this much pandering on behalf of P&G. Reply trolls included. I've noticed that the P&G trolls aren't allowed to start a comment. Only reply. Must be some law I don't know about

[@Gunners_Mate_Guns]

@@Gromulan I wouldn't be surprised if you're right about all that. Gillette is already furiously distorting their like/dislike ratio and deleting comments.

[@afk4lfe]

This is a genius business play for Bic

[@EMleRoux]

And three years later their stock price still has not recovered, and I still refuse to buy anything associated with them.

[@lachlann4335]

This is getting out of hand. It's gone from attacking sexism, to directly attacking us men. How is directly attacking men going to help. Where were the razors for this ad? I didn't see any razors advertised, it was all about how men have toxic masculinity. Not all of us do. Also, Nike is a shoe brand, Gilette is a shaving company. Those two are not the same in any way... bad example news press.

[@TheGalacticEmperorOfLabels]

Gents, no need to get mad, or debate feminists and their orbiters. Simply dislike the ad, stop buying Proctor & Gamble products, then share the ad with your friends, calmly explaining why you are doing so and encouraging them to do likewise. Job done.

[@bobybrown1999]

Cardi B steals and drugs men: let’s make a movie about it, and give her a million for it. Johnny Depp gets falsely accused for abuse: let’s end this mans whole career. Female get powerful as generations go on huh.

[@Xanduur]

If grown-up adults think that their “targeting all men” Then these people have some serious issues in their lives. There are much bigger things to worry about in the world. how can any guy be offended by someone saying be a good person?

[@strangelee4400]

We just want you to stop being a disgusting, racist piece of crap Joe.

[@A.JamesC]

Indictment for forced child labor abroad, charging women more for the same razor. Ya I’m not guna take moral ques from you, gillete.

[@michlgilbertclements5378]

It's an ad against male misbehavior and how men should be better than boys will be boys

[@alexcaulfield2214]

"If they start a conversation and get people to pause and think about who they really are, then their campaign is a success." They have a responsibility to their shareholders and to judge an ad campaign's success or failure by its social impact is beyond irresponsible and negligent, and should result in the firing of everyone who is involved in this decision making process, as they've lost their perspective of what business is really about.

[@annegreen5266]

Nonsense. Plenty of companies take cues from social efforts, all of the big companies do. Consumers care about where they spend their dollars. Hence, the whole concept of advertising,

[@LordZordid]

@@annegreen5266 Consumers are sheep. In most cases, all publicity is good publicity. Because brand recognition is translated into dollars.

[@annegreen5266]

Lord Zordid agreed to an extent. But communication and differentiation influences how we make choices about what to buy and that is power. Millennials want this kind of information about a company’s values.

[@LordZordid]

@@annegreen5266 Millennials don't know what they want. They are just riding the wave of uselesss information. But they are no different from you and I regarding consumption. And companies like Gillette do not have any values. Their sole purpose is to make money. Which is evident of this soleless heap of a trash commercial.

[@jklax]

2:37 I'm glad she pointed out Gillettes hypocrisy there! You really shot yourself in the foot Gillette. I also love how people think only conservatives have a problem with this Ad. Well I'm not conservative and I have a problem with it and there's a lot of people who see the divisiveness here.

[@theanimationlads7598]

Jay Klaxton the pink tax is not real. Just look up one of the hundreds of videos debunking it.

[@jklax]

@@theanimationlads7598 You're right and i haven't seen any hard evidence to support it that bogus tax. I just wanted to point out the hypocrisy and stupidity of the add.

[@theanimationlads7598]

Jay Klaxton fair enough. I do agree, the ad is ridiculous.

[@orlandodiciccio2748]

Numbers finally came in. Well played Gillette! 😂😂😂

[@jamesp1289]

BYE BYE GILLETTE!!

[@creamcheese746]

They won’t have my business that’s for sure

[@IrishYellow606]

I like how they said an "unexpected result" from a disgusting ad.

[@JoeyCanoodles]

“Whenever you take a stand you always risk losing a few people” Yeah, you alienated half of your consumer base and threw away 8 bil in revenue, well played 👏👏👏

[@sunshynff]

Yeah, and that had nothing to do with this ad, in 2019 all the major razor companies took a hit for two unrelated reasons, the popularity of the beard, then the pandemic, and the fact that companies like "Dollar Shave Club" that delivered razors in bulk, to you doorstep became widely used. Since this ad, until now, besides the mail order brands of razors, Gillette has out sold every razor company in mens and womens razors, by quite a large margin I might add, and are still one of Procter and Gamble's most profitable divisions. I think if you had an issue with this commercial it says more about your masculinity and that you needed to whine about it on social media, than it does the message of the commercial. kzbin.info/www/bejne/iprRi2lpoK2ai6c