Dr. Harry Edwards: It’s Despicable for Dodge to Use MLK’s Words to Peddle Trucks During Super Bowl

[@Don-md6wn]

I didn't watch the segment to see if this was mentioned, but during the MLK speech the commercial borrowed from, MLK actually warned his audience against spending too much money on a vehicle. For some reason, Dodge didn't include that part in the ad yesterday.

[@chrisgrant7450]

Don yeah they played that part on the show.

[@ElPablo390]

The irony.

[@TheRhinehart86]

I have a dream, that one day people will not be judged by the color of their skin, but by the horsepower of their pickup.

[@damonsantori8817]

TheRhinehart86 no it shouldn't be race based it should be relevant to the truck and its capabilities, go grab a sound bite from a music song to support your race bait bullshit, But leave MLK jr to Civil rights, understanding cultures and Expanding the tolerance of mankind... Not profiteering off of his words like greedy ass vultures.. That goes for you too Al Sharpton

[@TheRhinehart86]

What the fuck are you talking about?

[@csurams84]

😂😂😂

[@irishamerican9205]

I will never buy Dodge again!

[@irishamerican9205]

Hue Man I have never driven one, despite leasing 20 of them. Longevity isn't an issue!

[@irishamerican9205]

Wagon Burner I have an Old Toyota in Ireland. Unbeatable. Even Jeremy Clarkson couldn't kill one despite trying hard to do so. Great old episode of Top Gear!

[@Waysofmanly]

His children are to blame

[@catsweet2231]

Whoever signed it off in the family I say to them MONEY is not going to save your SOUL him or her is a disgrace to the family in my eyes peace and love

[@irvingkurlinski]

But look at the attention it gives to the B-L-M raised issues. Besides, even if MLK's progeny didn't want the quote used, how could they have stopped it? Let them take the money and run, even if it is white money. MLK's work is worth it and more.

[@danthemansmail]

Straight up Orwell...up is down and war is peace.....

[@eakherenow]

Unfucking believable.THANK YOU for playing the speech.

[@moviedude22]

Sad to say I had never heard Dr. Kings speech in it's entirety and to hear the context...My goodness, it's borderline criminal for Dodge to sanitize and truncate this great Americans words for profit. This needs to be covered in the contemporary news media

[@RCmack]

Dr. Harry Edwards is a very intelligent man. He should run for President.

[@kevinmctague2021]

As a white person born in 1962 i was exposed to racism lucky for me i was left to raise myself at an early age. With tv Archie Bunker and good times the Jeffersons and Hollywood’s attempt to show the white people how wrong it is to see skin colour as a fault . Raised in a very white community had no chance to interact with different ethnicities but because of the series roots open my eyes and blazing saddles showed me though humer how absurd racism is .finally Brians song show me as an impressionable youth how wrong my early teachings where when we judge based on our vision it is subject to what we where taught. The actions of people better express what there values are history has many examples to learn from . Never pre judge .Just one mans opinion

[@goerget496]

Thank you DR .

[@crizish]

Not even the dead are safe!

[@Woke365]

Blame Kings children for giving the go ahead.

[@Don-md6wn]

Exactly. The only thing those money grubbers have ever cared about is monetizing their late father.

[@davelester1985]

Glad to hear that explanation. I did not know. Thanks

[@Imeraldgyrl]

Uncomfortable

[@grouchypus]

thank you.

[@dehsa38]

We're running out of ways to hype ourselves!!

[@missingpiece2071]

well said

[@newharmonynaptown4868]

This is at least more tasteful than when Glenn Beck and the Tea Party appropriated King.

[@ElizabethFowler217]

Great man, great purpose!

[@jeffsartadventure3634]

Not many people knew that Jesus drove a Honda, "For I did not speak of my own Accord.." John 12:49

[@tomstrutt6754]

Next, it will be the Sermon On The Mount: Blessed are those who hunger and thirst after the new smart phones.......

[@njosborne6152]

His Most Pettiness, the MAD EMPEROR FPOTUS has drained the swamp and filled it with sewage and we see turds bobbing to the surface and the rank is beyond belief!

[@fulandomcclarin2846]

the more you cheap in his name, the less his legacy will be.

[@njosborne6152]

Fulando Mcclarin We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America. Or in summary No Justice? No Peace! It’s great that your book is rereleased. Bless you brother Edwards, can we get “Black on Black” rereleased too. These books changed my life, power to the People!

[@DdDd-gd1rr]

King was a proud democratic socialist.

[@fulandomcclarin2846]

yeah it's probably could not have came out without the okay of the king family. me personally I would not cheap in my father's Legacy in that way but we've all known that this family is money hungry

[@Neku628]

Fulando Mcclarin, his speech is pretty well known. There is always going to be some advertiser that is going to cash in on it rather it be films or commercials.

[@Larkinchance]

They are selling usurious loans and Dodge just happens to be their partner. It isn't really a commercial for Dodge. It's a commercial for loan fecilitators

[@irvingkurlinski]

Dodge should be quoting Poncho Villa, as their trucks are Mexican made.

[@Qu33n]

The levels of disrespect and trivializing everything he stood for is disgusting! King literally took issue with advertisement and they still utilized his speech for a vehicle advertisement?

[@moviedude22]

His family co-signed on that Advert? Wow

[@kenbrownfield6584]

bad call by Dodge.

[@budtendersguidetothegalaxy5522]

in this very speech MLK says" Do you ever see people buy cars that they can't even begin to buy in terms of their income? (Amen) [laughter] You've seen people riding around in Cadillacs and Chryslers who don't earn enough to have a good T-Model Ford. (Make it plain) But it feeds a repressed ego."

[@jayizquierdo9534]

the king family allowed dodge to us mlk voice for commercial.

[@fulandomcclarin2846]

in the speech they just showed the dr. King basically said saying don't do it. and they did it anyway if you did listen to him speak all that wisdom and knowledge he telling you what to do like I said me personally I would have done it I would not have signed off on it

[@typheran1]

DN and conservative Andrew Klaven both agree on this. Wow, Hell must be cold today.

[@noefernandez6250]

Yà screwed up dodge-.-

[@darrenc3979]

Dr. Edwards expertly summarizes Mr. Trump! #idiocracy

[@firefighter0585]

Update, 10:01 p.m. Slate received this statement from Eric D. Tidwell, the managing director of Intellectual Properties Management, Inc., which is the “exclusive licensor” of the estate of Martin Luther King, Jr.: When Ram approached the King Estate with the idea of featuring Dr. King’s voice in a new “Built To Serve” commercial, we were pleasantly surprised at the existence of the Ram Nation volunteers and their efforts. We learned that as a volunteer group of Ram owners, they serve others through everything from natural disaster relief, to blood drives, to local community volunteer initiatives. Once the final creative was presented for approval, it was reviewed to ensure it met our standard integrity clearances. We found that the overall message of the ad embodied Dr. King’s philosophy that true greatness is achieved by serving others. Thus we decided to be a part of Ram’s “Built To Serve” Super Bowl program.