Dragons Are Flabbergasted By Company's Fat Shaming Business Strategy | Dragons' Den

[@UltimateDuck97]

I think I'm more interested in the mannequin company I mean I thought they were completely real people

[@Lommy9999]

They're not?

[@jason6049]

I was wondering why they were so expressionless

[@MarthaMcCrum]

Jason 😂

[@gerardjayetileke4373]

I did too!!

[@pratimanpandey6577]

Sameeeee

[@chanchito4401]

I thought those three mannequins were real until it showed the close up.

[@pippipster6767]

They are real mannequins 🤣

[@JC-ko1bp]

so did i hahahaha

[@AleCharlie]

Yeah I'm quite high as well mate

[@TheGalacticEmperorOfLabels]

You and me both. That or they were incredibly disciplined models.

[@MrDavey2010]

Me too!

[@Ajax-the-other-one]

Me : Need a name for my hats... Kelly : Bald headed old men Me : It's genius.

[@muskokamike127]

FC brand of hats: Follically Challenged hehehe

[@RyukiXAsh]

BHOM

[@skubbydankers]

Its da bhom

[@mauramcferran2612]

😅🤣🤣

[@lisamurphy5770]

😂😂😂😂🤣🤣🤣🤣🤣

[@poppyseed5270]

I get how their pitch wasn't that great, but they have a point that plus size athleisure isn't as available or flattering as regular size and there's definitely a market for that

[@ellamayo9619]

oh totally. but the name and their attitude, not very helpful to sell at all

[@bananasinfrench]

Yeah I don't really get why the title called this one fatphobic, it's made by a heavier dude for other heavier dudes and it seems to be solving an actual problem

[@SillyburgerAHH]

Their mannequins weren't even actually plus sized

[@poppyseed5270]

@@SillyburgerAHH yeah that was puzzling, it's harder to find plus size mannequins but nowhere near impossible enough not to secure one for your Dragons Den pitch lmao

[@codysoasis8710]

I agree, but I think that their branding (unintentionally) just adds to the teasing and making fun of people for being overweight or out of shape. There's most certainly a market for the product of plus sized sports wear, but under this brand? With the logo and design so excessively blunt and (in my opinion) flat out ugly? I wouldn't invest either personally.

[@edmonddantes4705]

There is a difference between shaming and being self-ironic.

[@MrMarkbellis]

Fatface did ok. I think sound of the Dragons sounded a bit pompous

[@OrphansCorpse]

IT's just like people nowdays, getting offended for no reason.

[@claudio80367]

Being self ironic is fine but some people might not get it and feel insulted

[@TheodoreBrosevelt]

​@@claudio80367 Don't buy it

[@WaniZame]

@@MrMarkbellisfatface was a lifestyle brand though that didn’t cater to overweight people specifically. The name isn’t related to weight or the individual at all. The problem with this is that some people will get it and some people won’t so you immediately half the potential market.

[@cursedee8767]

Why does the woman look like she gets her outfits from The Sims 3?

[@Mkvs68]

Pahhhhh 😂😂😂😂😂

[@kenanzorlu331]

As if 😂😂😂😂😂😂

[@seanocansey2956]

😂😂😂🤣

[@zaph2580]

She could be a Simmer

[@casperes0912]

To be fair, it suits her

[@PirateDogAMV]

Despite the product, I just wouldn't want that horrible name in giant letters on my clothes. It looks ugly.

[@torbjornkarlsen]

Same here, and that goes for pretty much everything I own or consider buying. I'm not interested in the brand, but the function and in some cases appearance of the thing, and I hate the thought of walking around like an advert for whoever I've already paid to make my clothes or phone or tool or bike or what have you.

[@videoshintu]

Then they try to justify by saying "but the acronym is clever ;D" -- Nobody wants FLAB plastered across their jacket either. What the heck were they thinking.

[@wobblebop4611]

Y’all are old and insecure. This is literally what teen fashion is based off 😂

[@jenster29]

@@wobblebop4611 yeah a teen is going to wear flab on their clothes 🙄

[@videoshintu]

@@wobblebop4611 "Teen fashion" wtf lol. Who cares

[@kyokushinkaikid]

When Peter jones said “nice” that cracked me up.

[@MG-sb8uj]

1:17 'nice'

[@kauflicherkoifischer9936]

same lol

[@nottherightone2]

lmaoooo me too i pauased to have a goo laugh

[@Kyoto99952]

I think i woke up my neighbors 🤣

[@krakrug3958]

Your profile pic is literally NICE

[@infiniteshay8660]

"There is a market, the question is how big is it." Oh you know, plus sized.

[@balucious]

It can only expand.

[@infiniteshay8660]

@@balucious They'll be living large.

[@balucious]

@@infiniteshay8660 They'll be massive. The spread will be irrepressible.

[@Gedagnors]

Huge opportunities.

[@EddieHawkinsII]

Hefty possibilities.

[@swastiksharma3677]

For anyone wondering, the company has actually done pretty well.

Would you invest in that horrible brand?

[@jamest3828]

@ yes

[@JD-Media]

@ If it makes money yes.

[@chcarroll5164]

@ They'd have to change the name.

[@MM-fg4tw]

@@chcarroll5164 I actually think the name did well for them, especially coming on to a platform like Dragons Den. Its quirky and memorable.

[@RespectOthers1]

Legend has it that guy lost three stones and changed his brand to 'Fit Lad At the Back'.

[@hittingthewall1452]

Good one!! 👍

[@jamesmanktelow893]

That is actually such a better brand name hahaha I love it!!!

[@CuriousPavel]

Have heard the same legend 😉

[@seannolan741]

No. He lost 2 stones and changed it to " neutered lad at the back"

[@creyag981]

Fit Lad at the Front

[@WobblesandBean]

Even the mannequins look like they don't want to be there.

[@m.woodsrobinson9244]

LMAO!

[@christineleahy2013]

😆😆😆😆😆

[@mauramcferran2612]

Yep they luked embarrassed 😳🤣 the mannequins!!

[@daddychill938]

👌🤣🤣👌👌👌

[@stoolpigeon4285]

Classic 🤣

[@tomebers8683]

This sounds like a pitch you'd come up with as a joke

[@CreativeC13]

Honestly it's a good idea, the brand name is just wack.

[@vids2002]

@@CreativeC13 Exactly but they thought that name was funny and catchy because he was called that. Sadly, a funny name is a nice "ha ha" thing but to think a ton of people would wear that in pride is them just wanting to stick by their brand. But you will find those here and there that will want it and being on this show might have gave them a few sales. But if I'm them, don't quit their 9 to 5s

[@geeeze2403]

@@vids2002 They're doing very well from what I understand! Sales increased by over 200% in 2020. Can't say about now, but they have increased their range, so can't be that bad!

[@jjb2004mk2]

@@geeeze2403 Bust in 2021

[@weatheringcloud7191]

Piers Linney has always been a level-headed, well mannered Dragon. I seldom recall a time where he was behaving in an emotional or scrutinising way to the pitchers

[@jaroddavid5933]

He’s told guys who talk too much that they are annoying

[@yasin6904]

@@jaroddavid5933 omg what an evil despot...

[@asim3105]

Level headed? He always gets angry when he says "I'm Out". The guy definitely has anger issues.

[@hmq9052]

You're very close to wearing a dress and doing a dance

[@selamhazel4708]

@@asim3105 that’s such a lie he’s very nice and level headed. You have him confused with someone else which is insane because no one on the show looks like him 😊

[@camillevo1110]

I think they have a good product but could've pitched it better, like "we're empowering people to not feel ashamed of their weight and to embrace wherever they are on their fitness journey"

[@BrownBrown270]

Boring.

[@formibleformer1452]

Buzzwords buzzwords blah blah buzzwords

[@danielsmith9476]

That's boring

[@Kiara_Wrestler]

That would have been much better!

[@Omor214]

If touker was there he would of offered 100m square ft of office space.

[@evanhughes1359]

Touker*

[@markpieexplores]

If Jenny was there she'd be out

[@michaelcolbourn6719]

100m sq ft? Is it metres or feet?

[@audreyhepburn2038]

😂

[@ArchitLal321]

Michael Colbourn 100 million square feet

[@BarbeqdBrwniez]

Anybody else think their brand should be MAMIL? Way better IMO lol.

[@Dinsorsoos]

Barbeqdbrwniez I think mamil is too widely used to be a brand name

[@charlottemunday7311]

@Alan Cogan M.iddle A.ged M.en I.n L.ycra

[@joevictor53]

Barbeqdbrwniez it's already a relatively commonly used insult in the community

[@charlottemunday7311]

@Alan Cogan Body off Baywatch, face off Crimewatch?

[@randomzville9662]

100% !!

[@april5932]

the woman looks like she hands out apples and carrot sticks on halloween

[@mrsdoctorsong]

Yeah definite trick 😂

[@oilliecelt]

funny thing her skirt is unflattering

[@yeehawpartner3893]

oilliecelt her skirts at her chest which is weird

[@bonnieh2064]

Soo trueee 😂😂

[@albino5995]

Nate Jones I think because they mentioned Halloween and that time of year you say ‘trick or treat’, that lady would ‘definitely be trick’ because she wouldn’t give you a treat

[@roaringraven]

They needed this investor called Jennifer in this episode. She is very accommodating and invests in a lot of businesses unlike the other dragons. Every episode she was in she made sure she invested

[@muskndusk]

Love the irony.

[@sadikmeah4057]

Well interestingly she invested more than Piers Linney and Kelly Hoppen put together

[@BLMeredith87]

"I'm a MAMIL, and I have been the FLAB." - Piers Linney, 2019

[@simongill4715]

I’m 51, still have a six pack

[@cooolsimon282]

@@simongill4715 Hi I'm Barry Scott

[@XAVR_]

BILLY MAYS HERE

[@RDA8191]

If my wife announced on TV that she dresses me everyday, we would have a problem on our hands

[@masrr3678]

What problem is that

[@dbhlnn]

pretty strong insecurities

[@kullenberg]

@@dbhlnn you mean on the part of the controlling wife

[@muskokamike127]

@@kullenberg no, many hetero men don't have a clue about fashion so their wives help them out because more women know about fashion than their male counterparts. For eg: I just saw a poll on facebook where it asked "underdressed or overdressed to an event" and a TON of men said "I refuse to wear a suit ever, underdressed cuz no one is going to tell me how to dress, underdressed because I will always be me" which gives you an indication that the majority (at least in that case) are clueless. A friend of mine (former fashion model) started a men's consulting business where she helps do make overs in appearance, clothing, glasses, and recommends courses and seminars. She is doing well because generally speaking, men DO need help in this area.

[@ltzp2]

@@kullenberg Whos to say the wife is controlling and it isn't some mutual agreement where he lets her pick out his outfits because she's better at styling? The problem would be: you agreed with or told her to do something that would embarrass you if it were to get out and then you inevitably get outed, thats on you, and it isn't that embarrassing inherently

[@ashiaku9864]

This mannequins don’t need to look that realistic

[@infiniteshay8660]

Sure they do. So nothing looks suspicious when they walk away.

[@connoroverall580]

It is all part of the Intimidation Factor.

[@joanbroad3528]

It’s lovely to see someone with a gentle sense of humour, most of the customers that these clothes are aimed at will get it! I’m really pleased to see the company is doing well and have just received a huge order! Well done

[@kullenberg]

All these shills. Proof?

[@Lauren72382]

Company went bust 2021

[@captainblacksand8484]

@@Lauren72382 There's a Sun article from April 2022 that says it's worth £5 million

[@roseedge5626]

@@captainblacksand8484 I ordered from them last month

[@coolperson962]

​@@Lauren72382No they didn't, you can Google them and they're going incredibly strong

[@royfr8136]

The kind of couple that think they are the best looking in the bar.

[@oxymoron02]

Your insecurities are showing.

[@maggieb369]

😆😆

[@nt7863]

So true!

[@royfr8136]

@@oxymoron02 no really. What I stated is probably very true. But well done in Ur attempt at virtue signalling

[@roseedge5626]

@@royfr8136 sour grapes. They have a successful business and you whine on KZbin comments sections

[@geronimo5537]

I don't get why none of them offered a deal with a rebranding agreement. It's obvious there is decent interest and they did their homework.

[@jamesflames6987]

It's so easily copyable that the only thing that could be of value is the brand itself.

[@MsNoPixel]

Because it didn’t seem like they were open to it, it came off like the entrepreneurs were all about their brand name.

[@MikeBarbarossa]

They could rebrand FLB cycle wear that way the quirky brand name is not so out front

[@Pedro-vm1vg]

@@jamesflames6987 the offer they made valued the company at 800k, it's now worth 5 million

[@jamesflames6987]

@@Pedro-vm1vg Did they rebrand it? I bet they didn't. That's why there was no deal with rebranding.

[@bigdundee12345]

They had a great brand name without even realising it, what wrong with “MAMIL cycling”? Or just mamil

[@CarmenxSullivan]

That's what I was thinking, apparently mamil is a well known term in the cycling community already so people would get the joke.

[@chubbybunny6975]

@@CarmenxSullivan Okay but isn't that the point? Don't you WANT people to get the joke? And if it's already so well-known then wouldn't now be the perfect opportunity to capitalize on it?

[@CarmenxSullivan]

@@chubbybunny6975 yeah that's pretty much what I was saying...

[@CarmenxSullivan]

@Abe Lincon Nope still no brand under MAMIL on google sooo..

[@Kian-ww2hi]

i don’t think you trademark well known sayings

[@TomorrowWeLive]

Those are horrendous, nothing flattering about them at all.

[@DiaXisHD]

This is what cyclists wear. It's not supposed to be flattering

[@TomorrowWeLive]

@@DiaXisHD they literally said in their pitch they're supposed to be flattering for the fuller figure

[@wobblebop4611]

I think they look fantastic

[@bash547]

They are fattering.

[@DenSvartaStjarnan]

Did not expect to see Mosley here.

[@TheSkyOnFire]

Can't get enough of this show. Love this channel

[@FriendlyNeighbourhoodSpidey]

Watch BizWorld

[@alexreid4131]

Same. Just wish they showed new stuff and not clips from years ago.

[@ChuckleGamingTLFY]

Amazing

[@nikiwinarchiv9807]

aint wrong

[@KoopaXross]

@@alexreid4131 Obviously can't as they show them on TV for paying customers. You're asking a lot as a free viewer on youtube.

[@bluejway]

That woman looks like she’s gonna ask to speak to herself

[@royfr8136]

?

[@georgedickson6550]

this is huge now aha. im from Yorkshire and this brand is pretty famous now nil

[@mollykeane2571]

When was this filmed do you know?

[@TheBdylan23]

They are no longer trading.

[@Duke_Weasle]

@@TheBdylan23 oof

[@adammccabe8779]

@@TheBdylan23 how did I just order off them then

[@MissTemisan]

@@TheBdylan23 yes they are, they have 8k followers on an active Instagram page

[@happipillproductions]

"...that's like a hat company calling themselves Old-Bald Men ", damn, that's a genius name for a hat company. It's unfathomable for them to imagine that a good chunk of people don't take themselves seriously.

[@marvelsomething1952]

Deborah: I completely get it Woman getting into the lift: they didn't get it

[@garrybaldy327]

A jest don't gerrit, an for tha reason, am oot.

[@NoBody-xx6ii]

Lol

[@BuiltNotBoughtUK]

The Dragons were sure wrong on this one :D Its a great brand and still going strong! They make the best clothes for us big guys.

[@JS-ll8ro]

@regi grenski It's not that insane... Everyone makes mistakes

[@baltasarnoreno5973]

@regi grenski Height does not carry any sort of social stigma for a man. Quite the opposite. Being overweight does.

[@missmoon6624]

I read in another 4 month old comment that their business doesn't exist anymore.

[@roseedge5626]

@@missmoon6624 It does exist. I ordered from them last month. They have a bike ride event scheduled for May 2023. Still very much in business

[@missmoon6624]

@@roseedge5626 name of their business?

[@jamesc5751]

As someone who started out as an oversized cyclist I agree with the product idea and think the branding works too . "Normal" jerseys are designed such that every jersey I bought at the time would be either too tight around waist or too oversize for me. And FLAB completely fits my mindset for exercising too. I bike because its fun, to get healthier and to keep my blood pressure and blood sugar under control, not to someday be "the skinny lad at the front". I find that I'm always near the back and less lean compared to the athletic types but it doesn't matter too much as long as I'm burning calories and keeping my heart healthy. Somehow or other this meant that I wound up developing the exact same mindset as the owner. If I'm not going to accept that I'm the FLAB and enjoy it, I would probably have quit being a cyclist. It's a little similar to research I find where if you don't accept you'll always be clueless compared to the actual total sum of knowledge available and just enjoy the process of discovery you'll get disheartened and quit. The point is not everyone is in it to be the "winner" and I think a lot of these people have a similar attitude of endearment to being the so-called "underdog" or the FLAB. And now I know that there is a jersey that not only acknowledges my existence but also is specifically catered to what was my body type? I should have done more research when buying my jerseys... But glad to see the company is doing well and is helping to get more oversize people into cycling. Kudos to the owners.

[@tuumification]

Exactly. I plod along at my own pace. If I have to get off and push the bike up a hill then I will do so and feel no shame. Pushing a bike up a hill is not easy! I am pleased to see FLAB doing well. I have bought a couple of things from them and it was comfy and good quality. I like their brand and think the owners have got it right. For example, everyone in the office at FLAB goes together for a weekly exercise session in work time, either Monday morning or Friday afternoon. The owners have said they prefer to get everyone actively involved rather than give out discount cards for people to spend in isolation. Every get together is in work time, never in an employee's own time. I think this is very respectful towards their employees.

[@z00h]

They should have signed that “it’s a term of endearment”. BBC loves offensive terms of endearment.

[@ShadabAli-tw1lr]

They should sell this in Australia, they'll make millions

[@intrepidtomato]

D'you know I think you have a point. They'd love that.

[@chickenlittle5095]

That's because the the Australian public generally, don't mind taking the piss out of themselves.

[@techgeek3366]

Completely right. In the UK people wouldn't buy it because of the name. In Australia, people would buy it ONLY because of the name!

[@joebloggs6922]

@@chickenlittle5095 UK don't either. Dragons are just uptight

[@karmajarrule]

Because there’s always a tonne of annoying cyclists taking up half the road every day

[@calumskelly4100]

1:14 the way Peter just goes "...nice" I'M SCREAMING 😂

[@Mastordant]

Thank you for pointing that out xD i missed it first time

[@Frelismatic]

Ok, did you really scream? Did you actually scream at your screen before writing this comment? Or would you say maybe you laughed a bit then moved on with your day? Just wondering

[@sike2005]

@@Frelismatic it's not that deep

[@chyatt93]

@@Frelismatic my thoughts exactly.

[@impastorr1354]

@@Frelismatic When someone says "omg i'm dying lmao", do you also ask if they're actually dying? Or do you recognize that they're just expressing how funny they found something? Just wondering.

[@dariscar5218]

"We've made the garment look good" Close up of garment looking like something that Kryten from Red Dwarf would wear.

[@m.woodsrobinson9244]

LMAO! Fun fun fun in the sun sun sun! 🤣🤣🤣

[@Vaguer_Weevil]

Should have called it "Smeg-head at the back" ... SHAB

[@allisonday893]

@@Vaguer_Weevil 😂😂😂

[@Ih3artl]

That’s because it’s cold outside… and there’s no kind of atmosphere 😂

[@teagenthetiefling5296]

I love you for this reference

[@ButWhatIfItIs]

I agree with Kelly Hoppen. I wouldn't wear a t shirt saying "scrawny scrote at the front" of anything like that. I'd of been out too.

[@shoazdon7000]

That’s you though, some would it depends on a person by person basis tbh

[@Tox1415]

You mean the same Kelly who was involved with “Skinny Tan”?

[@accountingfinance7959]

Their next line of clothing is geared toward women who have waist lines that are very high up. She is wearing a prototype.

[@chrisandrew7577]

That's a style that was prominent in the 70s and its coming back

[@ListersHatsune]

I've seen their website and seen their stuff. They even have a cake decorated cycling jersey. There is a good amount of irony and sense of humour with their stuff. Pier's logic was the only valid one this time round. The dragons were being too cautious this time round in my opinion

[@Marsalien100]

The brand name is actually just insulting to anyone who wears it.

[@ListersHatsune]

@@Marsalien100 It's self-deprecating humour.

[@juliannecolosi271]

@@Marsalien100 It doesn't really matter because those who would even wear it would be able to laugh at themselves. That's what the whole branding is relying on; overweight people who are cycling/wanting to cycle and who are able to take a joke and laugh at themselves.

[@charlestalks5638]

I think it's actually quite successful nowadays. I'd heard of the brand before I realised they went on dragons den (I think that's because it's a memorable name).

[@techgeek3366]

Seems that the name worked, they are doing really well.

[@nickdubbin2636]

I like to cycle, I'm not a skinny stick, the normal gear doesn't fit me right and I look silly. I like this product but you need a sence of humour tho.

[@msstarlight4770]

I don't see the point of all those people buying & wearing that expensive gear when they're not training to compete in something. Be comfortable & wear what you like. & I agree, a sense of humour is a good thing to have in life.

[@nickdubbin2636]

@@msstarlight4770 I used to race, I always tried to wear something over cycling shorts, I highly recommend cycling shorts for long distance for comfort with normal trousers over the top. It's a fashion accessory that isn't needed most of the time, aero is useless unless you have speed and power.

[@geeeze2403]

@@msstarlight4770 That's the whole point - COMFORT. Leaving the actual branding aside, you'll be a lot more comfortable in proper cycling apparel than in everyday clothing. Just simple things like not having your trousers caught up in the chain, tucking them into socks ( or worst of all, looking like the local vicar wearing cycle clips!)

[@Chaseniceness]

@@msstarlight4770 I loved your post and I hope they are doing well.

[@cookiekilbane5989]

“A childrens range” oh man I love Duncan 🤣🤣

[@romystumpy1197]

Well it needs to be said,

[@Doriansgirl19]

Company is actually doing pretty well and expanded 😂

[@akaony]

Inflated, even

Yeah, the cocaine business also its expanding and growing

[@sirhc8927]

For a purple haired harpy you seem alright.

[@harryjarvis3143]

Brilliant news that's what i like to hear determined to see progress. good on you..

[@8_x_9.]

But not well enough.

[@ipwnyoudiehaha]

Producers: Jenny we want you as a dragon in the new series. Jenny: for that reason, I'm out.

[@p.m.gallows3199]

I don’t care what the dragons say, this was a good idea! I’m not overweight or middle aged, but I need an XL-XXL size for the upper body and it’s a pain in the damn arse and sack finding anything that fits right like this and I’m sorry but the spandex only looks okay on the really slender blokes who shout at you when you are cycling in front of them on the cycle path 👌🏻😂

[@matthewmcb1089]

3:45 "I don't think you could do the kids could you?" lmfao

[@abigaelrarts2257]

I didn't think it was necessarily as terrible as they said, there could absolutely be a market to ride the wave of. just bc the dragons tell you it's not good doesn't mean you should automatically ditch the brand. they are a source of great advice on the whole bc they know business, but they might miss it sometimes. i wonder if they got the brand going today out of curiosity, i thought the quirky might be marketable if done right

[@beeble2003]

Yes, it's still going and seems successful.

[@isaacsaxton-knight7708]

The more I watch these clips the more I realise how out of proportion their sense of their own value and wisdom is.

[@SRC267]

Gymfat would've been a better name.

[@stephenmurray2851]

No, no it wouldn't have been.

[@chickstar69duplicity35]

@COMBO ... why?

[@rudolphtheteddy9644]

Because it’s a cycling company, I don’t think having Gym in the name is what they need. Feels more like a plus size only gym rather than a cycling clothing company.

[@phoenixwhiler943]

@@rudolphtheteddy9644 I mean unless they sell gym gear at well. Which I wouldn't be surprised if they expanded in that region

[@edwardbennett3572]

Rubbish name

[@kimberleysmith818]

I do agree that active wear for people is harder to find for bigger people. I’m a size 12-14 in the UK and I find stuff ok but I purchased a pair of shorts from sports direct and needed extra large. I have a friend who is a size 16 and she really struggles to get active wear. It’s a bit like saying no anyone overweight can’t exercise when actually there is a reason me and my friend want to exercise.

[@steroe7965]

I thought the mannequins were real people

[@nikkichockawonga]

Go and get your eyes tested, sharpish.

[@steroe7965]

Michael Michael I THOUGHT they were real people. I didn’t when I looked properly

[@nikkichockawonga]

@@steroe7965 no need to shout

[@steroe7965]

Michael Michael I was emphasising the word “thought” to prove my point, because you missed the first time I said it

[@thomascurran4527]

Ste Roe please stop shouting

[@reesf743]

I think it's funny and people have a sense of humor. It doesn't sound shaming its kinda cute **Honestly hearing them repeat it with straight faces is killing me lmao it makes me love the brand even more

[@MadameCirce]

Same, I think it is cute too. It hits that particular self deprecating note that can actually be empowering. Had to google to see if they were still around and they are. No rebranding. Good for them!

[@85PN]

This brand makes excellent gear. Loyal customer from Singapore here!

[@amazings500]

They should have just offered to rebrand, then I'm sure they would have had at least one offer.

[@Altitudes]

But without the brand all they have is cycling clothes in XL.

[@amazings500]

@@Altitudes There is a solid market for clothes specifically designed for people of above-average weight

[@ruben7937]

@@amazings500 yes. It is a good market for clothes for overweights. Very hard to get any decent options. BUT the last thing 99% of overweight people want is to get selfbullied by wearing something that basicly says «hi, look at me. I am a fatso». Most overweight people are overconscious about their stubborn weightproblem. Most try to hide it. But i guarantee it is something that do bother most overweight people in different degrees. So wearing something that make themself and everyone else extra consious about their overwight problem.... SHOCKINGLY bad namebrand!! I would never ever bought it. They do not understand their market target at all.

[@danielshore1457]

@@amazings500 I think a problem with that business model is like one of the dragons said what happens when other more well known brands see the success and just go well we will make those as well

[@tuumification]

@@ruben7937 Sorry Ruben but you have no idea of what the brand is about. You could not be more wrong in your assumptions.

[@alanmorgan8647]

I'm a 9st, 27" waisted cyclist and I'd happily wear FLAB branded clothing. many cyclists aren't hoping to be super-fit competitive riders...they just enjoy riding with a group of mates and have a sense of humour!

[@jonathanm2690]

maybe cause you are already fit? I'm sorry but some people who are over weight and who are trying to be healthy, would rather try to remain unassuming, they might go for runs and cycle rides earlier in the morning less people round

[@thedunyadoneya2628]

@@jonathanm2690 being slim does not equate to being fit.

[@mxttyuyt2374]

Alan you are a moron

[@alanmorgan8647]

@@thedunyadoneya2628 I'll testify to that...hence why i'd wear FLAB kit!

[@dark2k10]

Mane: I Choose you!! Agreed, I’m pretty slim but not fit at all lol

[@Suzyfromtheblock]

Peter Jones face is priceless, tall boy at the top 😂🤣😂🤣😂🤣🤣

[@grahamgibson3737]

I lost 5 stone proudly cycling in my FLAB kit. When I order more my size comes down and that has been a huge incentive. Before I found FLAB the alternative was cotton gear that absorb sweat, sticks to the skin and stinks to high heaven. It isn't about fashion and looking good, it's about finding kit that fits and does the job and FLAB filled a huge gap in the market. Try riding 60 miles non stop in jeans and t shirt but make sure you carry plenty sterile dressings. Well done FLAB and keep up the good work.

[@LadyTakanashi]

For those in 2021 seeing this, this company is still up n running as far as ive found

[@chipbuttytime3396]

2024 still trading

[@michacortez441]

They should just call it FLAB. It's funny and inspiring in a way .

[@jamesf8864]

They do. It works. The business has succeeded.

[@jsmit9484]

I bought a shirt. Had a good laugh with my buddies and the clothing is really comfortable.

[@luiscalex1]

"...being a MAMIL, otherwise known as a Middle-Aged Man In Lycra." Oof.

[@Alex-jg2bc]

I literally cringed when he said that

[@SmarkAngel]

In their defense, this is a common term among cyclists.

[@srschriver]

@@SmarkAngel wtf? Why do you people have like a secret language for yourselves?

[@bittersweet20]

S S Doesn’t each sport have it’s own terms though ?

[@joevictor53]

S S it's like an insult they use I think. I remember when I used to cycle, I watched videos online and people got annoyed with cyclists that jumped lights and rode on pavements. They'd often say they're not actual cyclists but they're MAMILs as an insult and to distance themselves from them

[@jaredjoubert2055]

Kelly: “If you’re fatter, you buy bigger clothes” 😂🤣😂🤣

[@xyber81]

It’s a really good idea. I’ve always used Castelli gear but they seem to be narrowing the waist more and more so each year the garments get smaller. (I’ve measured, it’s not me getting bigger haha) Even my next in line, Endura, appears to be shrinking. I’ve had luck with Adidas bibs but the pad is a bit crap for my weight. I’ve got a few FLAB items and I like them, bar the name, I’m not arsed by it but it is a red rag to a bull to my mates. I’ve got the debranded stealth bibs on the way now so that’ll stop that haha

[@pismodude2]

Looks like they're still around, this episode and this posting of it on KZbin probably did wonders for them. There are tons of reviews and forums about their brand because of this episode. Tons of hate, but also a lot of positive reviews. Kind of crazy to think even full rejection on reality TV can be a net positive for a brand. They might not even exist to this day if not for this episode.

[@sallywalker1073]

I'm a 58 yr old women who is over weight. I also have a bike. But to ride it I will wear jogging bottoms a hoodie etc. I will not on any circumstances wear Lycra !!!!

[@msstarlight4770]

I don't know if many women over 25, would. The lycra gear is meant more for serious training & competing. (& to be blunt, it looks bloody horrendous, even if you are super fit & slim).

[@colinjava8447]

@@msstarlight4770 women can get away with the lycra thing a bit more easily though as they are already women

[@OieseGG]

Colin Java tf does that even mean

[@colinjava8447]

@@OieseGG it means some guys are embarrassed by the lycra thing cause it's seen as feminine clothing. So if you're already female you won't have this stigma to deal with.

[@OieseGG]

Colin Java oh i see. Thanks for clearing up what u meant

[@dani_huni7022]

Well Fatface works so......

[@pritpalsira]

LOL great point. I wish they bought that up.

[@SuperElgringo1]

Yup.

[@RubixCube747]

Its a shame the sizes don't go very big and are of a smaller size when they are labelled as a larger size. Still like the brand.

[@kittymacdonald1490]

Fatface was named after the ski slope La Face where the business all started and the original logo being the face creates FatFace...

[@hollyknight981]

The key difference is that Fatface's clothes aren't marketed towards overweight people...

[@ScottOSaurus]

I dont know why everyone makes fun of Jenny, Kelly "Im broke," Hoppen never invests either.

[@kkathrynkndl9598]

I absolutely love it . Larger people do find it difficult to find this sort of wear. I think it’s very good of them to provide it

[@cpotisch]

But THE NAME THOUGH

[@ellenday2155]

It’s not a bad idea, it’s just the brand name ….

[@roseedge5626]

@@ellenday2155 The brand name is why people love it.

[@sssgggg8808]

@roseedge5626 the brand name is why people hate it and they went bust

[@MorriganSlayde]

I often wonder if the voice over guy is happy in his life. He does so much work and makes so many puns. Is his life good? I hope it is.

[@beeble2003]

Evan Davis began doing the voice-over and presenting for _Dragons' Den_ while he was BBC economics editor, and presented _Newsnight_ (the BBC's main evening current affairs programme) for four years. I'm sure he's doing fine.

[@MB-ey6vv]

Why I get the feeling, that lady is Karen.

[@827ella]

Baruchas definitely

[@CyberBeep_kenshi]

She absolutely is a Karen.

[@chompchompnomnom4256]

lmao his wife is so controlling!! "Can I answer".... " I dress Richard in a normal day to day fashion". Jesus!

[@00Kuja00]

Yeah, I agree. Very scary.

[@msstarlight4770]

Yeah, that was weird.😞

[@tattoodrdoke]

Or maybe he is so flakey he likes having a wife who is also his mother or maybe he realised when he met her she was the catch in the relationship and he just does whatever is required to not lose her. Regardless he seems a little weak willed.

[@msstarlight4770]

@@tattoodrdoke all definitely possible.😊

[@incognitonotsure909]

It's probably cause she owns the business since she makes the design.

[@gibbsm]

just call the company "FLAT Back" and keep the logo!

[@Thor847200]

I love it when people are offended on behalf of other people.

[@wukupacademy]

Right...🥴🤦🏽‍♀️

[@AdiC20]

They've actually done pretty well after leaving the den

[@richard7645]

People out there buy anything

[@Marsalien100]

The name of their brand just sounds INSULTING to cyclists who wanna get healthy.

[@NitronNeutron]

It is a term used in cykling but I do understand your point.

[@ElizaLazarou]

@@NitronNeutron is it? I was wondering about that, because I haven't heard it before. How is it used?

[@7Earthsky]

@@ElizaLazarou I'm English and have never heard it used.

[@beeble2003]

@@ElizaLazarou I've never heard of it, either. The only way I can imagine it being used is derogatory.

[@Pori9392]

I think it’s one of them marmite brands. Me personally I love the idea... but then I can laugh at myself.

[@kellymarieapplebee]

For me although I get where you’re coming from but I think there’s laughing at yourself and being a bit self deprecating and the name just makes me cringe a bit too much.

[@nihilisticexistentialist6007]

The brand is great actually. It would make a hilarious Christmas gift for your dad.

[@akaony]

Until he passes on and you're the only one out of the testament

[@MJ-YT-USR]

There aren't many times I get to the end of a DD video and remember the name of the product/brand. I remembered the name of this one, so in that respect the brand is actually pretty strong.

[@Zeemas]

4:43 perfect commentary there

[@mcnooby383]

Haha. "Dragons are FLABagasted" lol I see what you did there bbc

[@funkhouse5936]

They got it wrong,glad they are doing so well. Lesson ,always follow your dreams.

[@radiance65]

Can someone tell me why the camera panned to Peter Jones, when Kelly mentioned "Bald Headed Old Men?" 🤔

[@krystalchats4445]

Maybe he secretly wears a wig 👨‍🦲

[@radiance65]

@@krystalchats4445 Exactly! If you look at earlier seasons, his hair was much thinner on top. 🤨

[@cursedee8767]

@@radiance65 he's probably gotten a hair transplant 🤔 Why buy a wig when you can afford a whole new hairline?

[@radiance65]

@@cursedee8767 or with his money, a whole new head 🤣🤣🤣

[@cursedee8767]

@@radiance65 FACT: his real head is actually sitting in one of those jars they have on Futurama

[@sophievictoria7337]

Just checked and it looks like the company are still going strong!

[@toniroberts8117]

I’ve never seen a dragons den episode without Peter. Ever. I think maybe Deborah is just close behind. I agree they are amazing dragons and want to always see them in the den, but I also feel that way about Duncan as well. He’s a great dragon. I’m surprised how much he’s not on the show. My own personal “dream team” of dragons would be Peter, Deborah, Duncan, Tej, and either Hillary or Toucor. Actually my TRUE dream team would be Peter, Deborah, Duncan, Mr. wonderful and Mark Cuban (from shark tank) but that wouldn’t happen lol I wish shark tank and dragons den would do some “special” episodes collaborating them. That would be friggin AMAZING.

[@m.b2948]

There is a few episodes without Peter.

[@DanNic88]

You need to get out more

[@socialmoon]

I pity people that can't laugh at themselves.

[@quantumblurrr]

I can, but this is so cringe

[@nilnil7325]

Their clothes are a novelty item.. You buy one as a joke, or you gift one as a joke. Once the novelty wears off no one will remember the brand's name. Its not going to be a mainstream brand that everyone would want to wear. I think the Dragons are looking for bigger opportunities.

[@dilwich]

They're called liberals and vote labour. . .

[@ademilolaolabode632]

dilwich always one

[@cupcakesporty123]

People don’t have to laugh at themselves if they dont want to. Sometimes its painful for them or they have good reasons not to.

[@tsmay4598]

I struggle with my weight and I find the name great.

[@Danebrass12]

Nice rhyme

[@raystaff386]

Ur a poet and didn't know it

[@tsmay4598]

@@raystaff386 Ha, ha. I didn't notice.

[@np5697]

The lift opens... Jenny riding her bike away, declaring herself out. Edited : Thanks for all the likes :)

[@sarah-janefirth1951]

Hahahah oh my god this comment

[@RealityCheck6T9]

….Jenny wasn't there

[@claracuffe]

what about Sweaty betty? surely no one thought that would work

[@pipticken]

It's a shame, because at the core of it they had a good idea, but the dragons were right about the name and having it written all over the clothes. While some would find it funny and empowering, as a brand they can't limit themselves like that.

[@Pedro-vm1vg]

They are very successful at the moment tho

[@roseedge5626]

They have branded and unbranded items

[@jungkookieinfiresme7838]

I love how Jenny isn’t even here and yet the comments are filled with Jenny jokes

[@JSmellerM]

You know why Jenny isn't there though she is "out".

[@jungkookieinfiresme7838]

JSmellerM asdjghj you have a point

[@falvalisious]

This would have sold so well in the 90's

[@treeliniusmaximus8412]

Jenny: unfortunately I'm the financial girl at the back on my bike. So for that reason, I'm out.

[@chad5696]

I don’t think I would’ve invested because it seems highly limited from an investor stand point, but the name is good. Poking fun at yourself shows other people that you know where you currently stand and you’re working to improve. It’s liable to get others involved in your journey to get into shape. When I go to the gym, being a bit outta shape, the other gym goers are happy to give advice and motivation.

[@chris_ackroyd]

All those who were dissing this need to read some bike mags - this a brilliant idea for people who are not afraid of ‘stating the bleeding obvious’. Well done guys - keep persevering. The dragons were wrong with the comments. Shame on them!!

[@24magiccarrot]

"I don't think you could do the kids could you" That was seen as a challenge by so many TV presenters from the 70s.

[@meganvincent5381]

Man I feel bad for anyone who's overweight and isn't ready to own their weight who's looking for this kinda product

[@bellmeisterful]

@Redblade "own their weight" means give up. Another way of saying giving in.

[@timeless4369]

Means being confident in who you are

[@JarvoD]

I think she means accepted the fact their overweight and no being ashamed of it, therefore "owning" their weight

[@southpaw9041]

@@bellmeisterfulI'm certain op meant "own their weight" in regards to acknowledging and accepting that they're overweight. That isn't a bad thing because that's the first step in fixing your weight. Not 'giving in'.

[@msstarlight4770]

Megan Vincent: yes, I agree, I think it was a really bad idea on their part, & would alienate a lot of people.

[@chriscarter2509]

No mention of numbers when seeking whether to investigate or not?

[@janhabimukherjee4088]

chris carter numbers are offensive and patriarchal

[@Elucidated_Imp]

Wow! I didn't FLATB had appeared on the Den. The Dragons totally missed the point (and a great business opportunity). Now one of the biggest brands of cycling apparel and proudly worn by all their customers - including me! Also possibly the reason why the industry leaders make larger size clothing nowadays too.

[@jlaw131985]

Yeah, just seeing it now, I’m like “oh, that’s great”

[@alinocencio1798]

I agree.. i find it really hard to find a cyclist attire catered for the heavy ones... buying a size larger isnt right and easy tbh.. the measurements are different..