Dragons Clash Over ShoeLicks “Not Everyone’s as Rich as You Peter” | Dragons’ Den

Charlotte King puts on a show as she struts around in her stick on patterned soles for affordable high street heels. She's seeking an investment of £30,000 in return for a 25% equity stake but is the RRP cheap enough?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen

[@anthonyholmes8114]

Peter: I don't understand, why wouldn't you just take your private jet to Florence to have your shoes hand painted by an artist?

[@gifted2818]

😂😂😂😂

[@MultiAfag]

LOL

[@jethroteece4750]

🤣🤣🤣

[@pkarverful]

🤣😹😂

[@barnabydinosaurroadsafetyp3457]

leonardo de vinci is fully booked painting churches .. what a crap product really shoe stickers as if there isnt enough plastic in the oceans F##### shoe stickers ...der

[@EvpopUDIeXx]

Anyone else think Duncan was drunk today and just wanted to scrap with the other dragons? 😂

[@Jasonrm92]

He's just a typical old Scotsman - a lot of them are like that on a daily basis lmao

[@RyanHorseHelmet]

That and knows what it is like to be broke till the age of 30, give or take. He understands that calling fashionable and well priced merchandise "cheap" is a dangerous path to cross as an educated businessperson. However, Peter is very educated in the realm of business and I wouldn't put his past, passed him. I do, however, believe that Duncan was being much more down to earth, in terms of thinking about the average individual, in this specific instance.

[@Jasonrm92]

@@RyanHorseHelmet Yup 100%. Recently read Duncan's book and he grew up about 10 mins from where I live. He's a very down to earth guy in general. Nothing fake/arrogant about him.

[@damianjaviervediamcmahon7149]

@@Jasonrm92 As a proud scot..... yeah thats not innaccurate. We do love a good scrap with a sassonach

[@susanwaugh3885]

@@Jasonrm92 And that’s a typical Englishman response, like the old Scots are tight with money. So untrue, so old, so boring.

[@iDreamOfOkra]

That look of disgust on Duncan’s face was priceless. He’s gotta be my favorite dragon.

[@marchumphreys3865]

3:44 - 4:15 😅😂 hilarious ,also pause the playback at precisely 3:47 priceless look on Duncan's face 😂

[@DavidMartins1]

I know, just makes me want to punch him in the face.

[@iDreamOfOkra]

“You don’t even know who Shakespeare is. You think it’s a beer”. This episode just keeps on giving. Duncan was definitely drunk here

[@juanmanu9652]

Yes, drunk and in Love with Charlotte for sure.

[@barnabydinosaurroadsafetyp3457]

there is a beer by that name ... sweetst gal shame no cash ... will not buy for my work boots other guys will think me gayish .. bought plastic eyeliners from last series never lived it down. This is the oddest Brit shopping channel half the products cant find in shops ..

[@rochelloelofsen6471]

I am so high I genuinely not sure if you're quoting or just stating something.

[@fluxington]

Drunken Bannatyne.

[@liddybug8311]

@GERSBETON 🤣🤣🤣🤣 Due Date is an awesome movie lol

[@rpmc537]

The face Duncan gives Peter when he uses the phrase ‘cheap shoes’ hahaha

[@pkarverful]

You mean the other way around

[@vinimooraess]

@@pkarverful no, he was talking about 3:45

[@pkarverful]

@@vinimooraess Yes, but the look Peter gives him at 4:14 though 😂

[@leenobody3249]

Years ago he used to be incandescent with rage if we asked him for a flake in our ice cream !

[@tharcisse7103]

How Duncan gets the ladies: Flattery How Peter gets the ladies: Destroy their confidence

[@thereichscollector]

Truth!

[@sgtbacon63]

Classic negging

[@Xfactories]

Spitroast

[@PuffyPaulie]

Both methods work wonders

[@biscuit4259]

What’s that Mitchell and Webb sketch?

[@DianaVickersUK]

She basically sounded the same with her Miss Rabbit voice! 😂

[@CalLadyQED]

I don't watch Peppa Pig, but I did notice it's the same voice.

[@mivecsi]

Haha yes I thought the same thing 😂

[@Likexner]

Yes, and Peter faked a smile-to-laugh transition while cringing inside.

[@davidklein4980]

I have watched a lot of Peppa Pig 🐖 and this is the idea. So the characters represent real life talking animated peoples

[@proxy7362]

Johnny Kush no

[@93deadpool]

“Not everybody is as rich as you you know Peter.” 🤣

[@Tommybotham]

It’s even more hilarious being that Duncan is richer than Peter 😂

[@rohilthomson]

@@Tommybotham he definitely used to be. Isn't anymore, after his divorce. I think this was filmed after that.

[@PrimalIceAlpha]

@@Tommybotham But that's not his point, his point was that Peter is out of touch.

[@abdullahasif5819]

Peter turned a billionaire this year

[@rastaman5354]

Peter use to bash Duncan for spending 25 grand in a weekend 🤣🤣

[@colmwhateveryoulike3240]

Peter is just annoyed he paid premium prices for his green soles.

[@colmwhateveryoulike3240]

@@luketarbuck5157 I think you're right. :)

[@Likexner]

They dont even look like theyre supposed to look like that. They look like he stepped on some paint.

[@user-jy2sj4ed4i]

Yeah he might have money but he hasn't a strong fashion sense.

[@zydhas2838]

@@luketarbuck5157 it's not the cost of his shoes, it's the cost of "cheap" shoes and the idea for him that they'll be using the same trend as him.

[@chumpchangedrawscomics5907]

"What a lovely lady" "Then why where you so mean to her?" "Its a sticker for a shoe, come on" Peter had me dying!

[@Waterlily321]

He’s like the little boy who pulls the ponytail of his crush

[@JamesFodor]

Opening was cringe af, but that's exactly what I'm here for

[@SkengStiegenhaus]

The women as they wait for the 'lift' to close is the icing on the cake

[@unaninanine3743]

I quivered 😂

[@wackybrattyx]

I had to forward because I couldn’t deal with the second hand embarrassment. 😂

[@schreingeiss]

@@wackybrattyx loooooool, exactly!

[@JamieLikesGames]

Agreed, though I did get a slight chubby

[@icommentalots]

Too bad Duncan isn't here anymore to put Peter in his place every once in a while

[@FK-mx8hy]

Peter: What do you do in the theatre Charlotte: theatre... Peter: Do Mrs Rabbit Charlotte: *speaks normally* 💀

[@tuilleri]

Then : BRILLIANT *claps*

[@proxy7362]

F K she didn’t speak normally. You can clearly hear a stronger emphasis when she does the voice.

[@FK-mx8hy]

@@proxy7362 she spoke normally xx

[@fontainehiggins3638]

Its all rehearst

[@proxy7362]

@@FK-mx8hy No she did not xx

[@iamtafara]

HAHAHAHAHa Duncan is lecturing everyone today

[@mrsurprise2294]

He was trolling all of em lol

[@Gorrgrim]

@@mrsurprise2294 More like he was speaking Truth and calling them out on their bullshit >:)

[@MeditationalState]

As my Grandad used to say, "If there's a hole in your shoes - you know you're back on your feet again!"

[@ibrahima8393]

This is the most bizarre comment. Lol

[@tyeun1rocks]

I watch Dragons' Den, just for Peter's variety of confused facial expressions

[@damianjaviervediamcmahon7149]

- Door opens... Peter: "Is it my birthday already?" Duncan "Is it wednesday already?"

[@jacobpeters5458]

0:54 - Peter's face is like, "oh so we're back to reality?" xD

[@graham9352]

Dirty Duncan

[@juanmanu9652]

lol nice one !!!

[@rohithkumarsp]

@@jacobpeters5458 LMAO

[@LifeInPink999]

@@jacobpeters5458 he does that often. Or at least the camera person likes to edit him like that. Maybe he needs more caffeine🤷🏼‍♀️

[@robertkustos2931]

She put her heart and sole into it .

[@mozieg]

best comment

[@ScottOSaurus]

Is that you Evan Davies?

[@annacarter6559]

Hehehe

[@mileskenyon]

This is why Duncan was one of the best in the Den

[@Jasper-Holland]

Jesus that intro is cringy

[@terrymennie4332]

I did struggle to get through it

[@fontainehiggins3638]

I know

[@tmrevenge]

Even worse for the dragons if this on shark tank would have been lost with all the other overplayed stuff

[@wackybrattyx]

I had to forward because I couldn’t deal with the second hand embarrassment. 😂

[@johnmc3862]

It was only edited that way lol.

[@AlexXanderMarketing]

Peter: Do miss Rabbit! *Literally breaks out her regular speaking voice* Dragons start clapping like a bunch of buffoons

[@harrychristou845]

Was wondering why nobody picked this up😭 Could have sworn that was her normal voice

[@Nico.584]

She should have created a kit of a selection of heat transfer stickers with a small bottle of acetone to remove it when you want to change the print. This way it would be easier to have a neat printing on the shoe and the kit can be sold for a reasonable price

[@Japan_C1]

Deborah is my favourite - she is always respectful and gives great advice, even when she does not invest💕

[@AshleighGreaves93]

Not always, but usually. She’s also my favourite. She doesn’t let the male dragons step on her.

[@Stinky_Suzie]

She actually CARES about the entrepreneurs, unlike the men dragons

[@tuilleri]

Wendy Glass you good lmao ? Peter , Duncan , and other male investors have giving great advice lmao

[@Johnnyalanwrench]

@@tuilleri its ridiculous how they're trying to push the narrative that men are horrible even in the dragons den comments😂😂

[@mindymantle]

@@Stinky_Suzie They all have their grumpy moments, but I've been watching a long time, and the guys have all shown a lot of heart at different times. The exception for me was Doug Richard, who was a real wet blanket every chance he got.

[@Hutchyy]

Duncan was just here to wind people up at this point 😂

[@holly2297]

As someone in her target demographic I would never buy this product...it actually makes the shoes look cheaper and tackier having a sticker on the bottom that doesn't even cover the whole sole🤦🏼‍♀️

[@JohnsonKayla12]

She lost me when she said the sole stickers had to be cut. Totally pointless.

[@PrimalIceAlpha]

Well no, because you could cut them into a triangle shape couldn't you?

[@james-ux6il]

Yesss! If they're for shoes, make them for shoes. Otherwise they're just normal stickers you can buy at the stationary shop

[@MBULTRAHD]

It's amazing how often Peter's initial expression matches my own 😂

[@gilbertdaroy6080]

For a moment I thought Duncan would rise up and challenge Peter to a sticker fight. Duncan brings a streetwise edginess to the show.

[@bilza247]

Duncan seems genuinely drunk lmao

[@nq2c]

I have never laughed so much at a dragons den episode especially with Duncan waffling about Shakespeare 😂😂😂

[@robertmackley249]

Duncan and Peter deserve their own spin off series.

[@Locutus]

The Chuckle Dragons. To me. To you.

[@pupplemupple]

They were in a cook-off once

[@paulbennett1860]

Peter hasn't a personality though, very boring chap

[@sheikhu1039]

@@pupplemupple Thankyou, i must find this now

[@edwindsouza8816]

She wore the tightest trousers ever worn in the Den...got Duncan's attention straightaway.

[@juanmanu9652]

And Kelly's. Kelly fancied Charlotte for sure

[@Dadaadad268]

@@juanmanu9652rug munch ?

[@Riot_Police]

Peter's Wrapping Paper comment is hilarious. It's not far off from this idea.

[@magusxxx]

For decades a friend of mine has used self adhesive shelf paper. And it costs around $5 a roll.

[@paulcarmi8130]

I mean, they DO look cheap, I know because I wear Walmart shoes. Real recognize real

[@rohilthomson]

Real would probably buy real to mingle with real. This obviously isn't aimed at that market. It's just supposed to be trendy and stylish at a "cheap" price.

[@khangelwakhathi508]

She needs to make them in different sizes and as packs of 3 of different colours or designs and as a remove and paste with no hassle. She may have got an investment. And could totally sell them at all clothing retail stores

[@ranvirbanerjea4160]

brilliant. will you do that?

[@moiraf.2562]

I'd buy that!

[@saintmatthew9100]

Duncan is absolutely unstoppable in this one! What a mad lad😂😂😂

[@Lorens4444]

When I saw the dance, the first thing I thought: "I'm out". These dragons are SO professional. XD

[@Atomk1]

She sounds the same as her miss rabbit voice lol

[@Lauren72382]

Duncan: "To Shoelick or not to Shoelick" Everyone Else: 😬

[@Lauren72382]

Dragons: Sips Water 😐 Duncan: Sips vodka 🤪

[@jamesh2003]

Duncan must have decided he was leaving the show and was just out to cause mayhem in his last series. 😂

[@zeusk101]

0:55 looks like Peter is back from one of his time travel adventures

[@bannjaxx]

True! That or Sam just quantum leaped into Peter Jones body "Al! can you hear me Al!" "Chill Sam, just act rude and dont invest til Ziggy figures this one out!"

[@juandocuc]

One of the few times Piers can't say the product is "overengineered".

[@rasierming]

Dunkan was looking to argue with someone, he was in a good mood, but nobody wanted to argue, a shame

[@phil8145]

9:15 Duncan is so pleased with himself haha

[@dibassarkar2898]

He was very proud oh his joke..... . as he should be

[@aldomir]

00:55 - I've got to make that into a GIF 😂

[@notrust4anyone]

I was 7 minutes in when I read your comment and knew exactly which bit you was referring to haha

[@wackybrattyx]

I had to forward because I couldn’t deal with the second hand embarrassment. 😂

[@trailerparkboys3390]

😂ok!!!!!!!!

[@LifeInPink999]

What was that, was he falling asleep or something?

[@zarden17]

I'm still figuring out why he reacted that way 🤔

[@Lilianamarie999]

All she had to do was precut them 🤦🏽‍♀️

[@phirah79]

But not all shoes have the same size sole. Each one could have a unique shape. Plus a sticker that fits a size 5 wouldn't fit a size 10.

[@MartinAston00]

It should come with a little exacto blade ... and that’s also how she should’ve cut her samples. Clean to the edges, like skateboard griptape . Not over the edge or too inside.

[@juanmanu9652]

"Miss Rabbit, can you do your Charlotte voice" ??

[@royfr8136]

Woaw, amazing rabbit voice... which happens to be.... well, her normal voice.... Amazing talent.

[@ultimanecat3091]

“How many of these have you soled?”

[@mso008]

😂😂😂😂😂😂😂

[@NoNo-uy2bq]

never speak to me again

[@seiyuokamihimura5082]

Ahhhh! That was punny!

[@KingStr0ng]

@@ultimanecat3091 That's cruel, HAVE YOU NO *SOLE?!*

[@ultimanecat3091]

@@KingStr0ng Good one

[@OtDawn]

0:53 That woke him up didn't it lol

[@lil_jong-un6668]

I think she's the most lovely lady from this show. I love her positivity.

[@rohithkumarsp]

Lmao 0:54, Peter was like oh we're back to reality now

[@NUFC_1]

Who watches this while having lunch?

[@marlongasparotto5867]

Every. Single. Day :D

[@oliverotoole4357]

tuna pasta mayo with extra sweetcorn of course ma lord

[@freezasama5802]

STOP JUST STOP

[@Japan_C2]

@@freezasama5802 keep it up Tom

[@freezasama5802]

@@Japan_C2 man U serious

[@tarawalsh-arpaia3928]

Good for Duncan! Solid man in this.

[@fletchly]

To be honest if you sold your own kids shoes and made sticker templates to fit the shoes you created then I could see it taking off perhaps. I’d be worried about the size of the market. I’d argue that people purchasing low-cost shoes either can't afford expensive shoes or they are buying something that they know won't last a long time. Or it’s for the odd night out, something like that. Maybe I'm wrong but I don't see lots of designer shoes or expensive shoes with printed designs on the back. I feel like perhaps she’s creating a problem that doesn't exist. People care far more about what they can see easily. I've never heard someone speak about a pair of heels wishing the back was jazzed up. Why is that? Because nobody really cares.

[@rverse_green2959]

0:54 look at his reaction to her speaking haha

[@KingStr0ng]

They edited that in, but it's still hilarious. Lol

[@elliot1750]

Her eyebrows moved more than jenny running away from an investment

[@andrewstubbs822]

🤣🤣🤣

[@tofutofutofu444]

this whole pitch was such a fever dream I think all the dragons were just in a silly goofy mood

[@amiraelt]

Did one of the dragons say wrapping paper 🤔 and glue? The possibilities are endless 😂

[@Albimar17]

Pizza's reactions are bloody 'ilarious, LMAO

[@pck85]

“You don't even know who Shakespeare is... You think it's a beer” 😆😂

[@DaveRelph001]

1:52 Duncan sitting thinking what to say when he says he's out

[@zakoid1]

Yaaaasss.... Get in there Duncan, put big Lofty in his place 😁

[@eanna773]

0:53 is priceless

[@zarden17]

Why he acted like that

[@Noelle_Music]

"Do miss rabbit!" * proceeds in her normal voice *

[@TheManInBlueFlames]

To be fair

[@MrScrabsy]

🤣🤣🤣

[@BenjaminGoose]

@@TheManInBlueFlames To be fair what? The rest of your comment got cut off.

[@TheManInBlueFlames]

@@BenjaminGoose Exactly.

[@attaxiaffxi7033]

@@TheManInBlueFlames Don't leave us hanging September 5 2024 - The Man In Blue Flames, come on now mate.

[@flymachine]

The reason I’m addicted to the den is because it showcases just how absolutely bonkers some folk are, I absolutely love how wildly creative people can be to try and get their share of the pie.

[@christopherbrooks1402]

I think she took that like a champ, she's gonna do well

[@i.canalista7718]

Duncan put Peter in his place.

[@casperes0912]

"Why did you say you were gonna be quick and then go on that long rant?" ... I mean fair play

[@Kibouo]

0:55 this set the tone for the whole exchange lol

[@kissingfishsongs1441]

Peter was a little rude, perhaps he lacks a sole!

[@ladlad5463]

leave...

[@royfr8136]

Lovely stuff... Good humour.. really good humour....

[@MauriceTarantulas]

Or he is an ass sole!

[@Staplegunner]

0:55 i love when peter reacts like that

[@mrsurprise2294]

Peter just smoked some weed and remembered he was a dragon

[@sonder006]

looks like he was snapping out of a nod from dope lol

[@chinmayravindrashah]

Obviously, she came here some exposure. Not exactly a fool here, she definitely understood the size of the opportunity she was proposing. This pitch *might* have given her some footage, without her investing loads into marketing for such a tiny product.

[@manoman0]

Make them fit the most popular shoe shapes and you'll be in. But that requires a machine. Personally, I love the idea.

[@BaneSIlvermoon]

Yep. Even if it was a far more functional design, the size of her sales alone would have made them all decline.

[@therealchocolatebrownie]

Looks like Mr. Linney here is into feet. He also didn't let go of that shoe for a second 😂

[@Tony-tm6js]

Peters looks are legendary when they enter the den. Watched one other day when the guy repeated himself and Peter looked round the room for a parrot

[@michaelorourke5788]

Piers playing with the shoe for the whole pitch ha 😂

[@winkblue6851]

I would cry if the producers asked me to enter like that

[@alisonstewart143]

Peter: why don't you just buy wrapping paper? Cracked me up a lot

[@CEEEEEEEEENA]

Peter : " So its a sticker for a shoe " 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂 bruh

[@SinkyYT]

Yeah you can get A4 sheets of self adhesive vinyl off Ebay for £1.99

[@oz_jones]

Sure. But as with most products you are paying for the convenience of not doing it yourself.

[@alienmonkey6304]

Peters reaction when she said hello dragons. Lol

[@zarden17]

Why though.

[@lunarnodes728]

Duncan had me in splits today . . .LMAO

[@Japan_Malaysia]

Start vid. Pause vid. Read comments.

[@imrankazzy9076]

Haha legit what i do after the intro

[@onebritishboi9892]

Yesss mate looking for those jenny comments

[@faithelson]

Start vid, read comments

[@cindaren79]

Love Duncan in this episode. 😂❤️

[@davidlinderman7166]

I love when Duncan brings someone else in a chair back to some reality.

[@treecja10]

2:14 peters face lololol

[@steppin-razor]

Lmaooo Peter's reaction as soon as the door opened

[@toniroberts8117]

I actually think it’s a cute product with a great name but it does have issues. Sucks you have to make a template of your shoe yourself. Also nobody demonstrated how hard/easy it is to take the stickers off. Honestly I think making a red sticker, identical to those expensive shoes would probably sell. I liked her dancing pitch though lol.

[@zhendongtian6715]

"Let me finish" and the look on peter's face.

[@user-ug1yq6zt5t]

I swear that's the second time Duncan's had to say that to Peter 😂

[@JamieLikesGames]

She seems like a really nice person. Hope she's doing well. Not a terrible idea

[@fontainehiggins3638]

Charlotte was lovely very confident 😌

[@GamerBully]

I think Duncan made his point cus straight after, Peter: "primark shoes, good value for money" 🤣🤣

[@seanhealymusic7383]

Duncan was on fire in this hahaha

[@HaveAFishYaDickhead]

Peter cracks me up sometimes 🤣🤣

[@JeffreySinghMedia]

0:55 stop it I need to breathe 😂

[@robmarrin6720]

Actually if you used a silicone based adhesive that peels off easily like the sticky phone holders then that can double as a shoe soul protector 👍

[@pops705]

That lift door stayed open for ages