Dragons Suspicious As They Unveil Millionaire's Minuscule Investment | Dragons' Den

Catherine and business partner Paul are pitching 'Simply Seedz' - a range of natural breakfast and snacking products. They are looking for £40,000 investment in exchange for 20% equity, a reasonably low ask, but the Dragons find Paul's small investment suspicious, to say the least.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #SimplySeedz #WhySoLittle

[@marshollygarden8693]

Tej: “I like porridge” Narrator: Calls Tej a “porridge enthusiast” lol

[@JamesDownes]

X-D

[@chrismulgrew7710]

😝😝😝

[@ljones1377]

😂😂😂😂😂😂

[@freakishuproar1168]

I wish I was a porridge enthusiast. Sounds like a subculture/lifestyle/faith I could get behind.

[@Area52WoodWorking]

😂😂😂

[@mozza135]

The perfect pitch for Duncan. 'I'm oat'

[@OakApplegardens]

I've never understood a word he's said. Lol

[@mrsurprise2294]

They made a meal of it

[@thesilverbrow2382]

Hahaha yep. That's great.

[@vegn_brit5176]

Nice one!

[@norma3067]

Mozza 135 - he would be oot not oat lol I’m Scottish

[@steffanlloyd7411]

‘’A Z in the product name leaves Deborah Meaden asking Y?’’ These puns kill me sometimes

[@steffanlloyd7411]

ChiefShittingBull niceeee

[@dkcoolmed]

Narrator : people are commenting on the puns on KZbin.

[@sebastianvrsinsky8199]

theyre first on my google search when searching simply seeds. Deborah Y?

[@MrMarko4]

It’s like he has a pun generating machine in his studio

[@BunionOverchuff]

Useless fact but I’m a window cleaner and I actually clean Jenny’s windows. Her house is beautiful. She owes me 7 weeks money though 😞 every time i knock on for it she’s out

[@sparky844]

Underwrite Ste Ahaha I get it😂

[@peterquibell9773]

The rich never want to pay, fact.

[@xoalishaxo7600]

Peter Quibell it was a joke 😂

[@YamiFoxx]

Aw, I hope you get the money soon, that is awful

[@jrbs]

😂😂😂

[@simoneroets4382]

That approving nod Jenny gave when she heard they would be getting snacks.

[@sandal7242]

Anyway she's out😁

[@mohamedrahman4299]

She loves a free sample.

[@jonathanm2690]

it's the only time she is in, when it comes to food and free samples.

[@MrJonezy541]

She hadn't eaten in days.

[@rani.andretti]

She's only there for the freebies, everyone knows that

[@Argumemnon]

03:01 Deborah: "So, you think you are offering..." Paul: "We are..." Deborah: "...the lowest sugar content..." Paul: "Lowest sugar content..." Deborah: "...for a high end porridge." Paul: "High end flavoured porridge." Narrator: "Paul thinks he is offering the lowest sugar content for a high end porridge."

[@ryanmortimer9849]

Last week, on the gift shop sketch...

[@TheCuggsmeister]

I'm surprised Jenny even invested in her own businesses.

[@leboeuf05]

🤣

[@fabiopalma4429]

Lol

[@thefiestaguy8831]

She didn't, her employees had to invest from their own salaries, after she told them she was "out".

[@UsernameRulesSuck1]

She didn't. She was the operations manager of an ATM company owned by Bank of Scotland which she deliberately ran into the ground so the share price plummeted and she could buy it at a fraction of what it was worth and then sold it once the price recovered. She's not an entrepreneur, or an investor. She's just a crook.

[@thiswasposted120]

@@UsernameRulesSuck1 source: just trust me bro

[@callumkohekade5396]

'There's a lot of interest'. Peter: 'there's not'. Such a straight up savage.

[@chrisgould101]

Loll

[@dr69_420]

Ì meant he's not wrong 200k evaluation with less than 30k sales in 18 months

[@johnmc3862]

You should see him when the cameras are off!

[@Voicist]

3:02 You think *we think* lowest *lowest* sugar content *sugar content* high-end *high-end* _flavoured porridge_

[@VaultGirl-]

Hahahaha

[@prundonmcavoy7155]

I felt vaguely relieved that he got the last word in and it was original lol

[@tarunramesh8539]

LMFAO

[@quarryspanish]

😆bruh

[@kencupid3720]

🤣🤣dead

[@haroonahmed5611]

Touker - don't listen to the other dragons Also Touker - says exactly the same thing as other dragons

[@chillired5389]

Except he didn’t offer his office space

[@GoldenLion2004]

Jenny's favourite type of pitch - free samples

[@georginacat7667]

Bet her idea of going out for dinner is hoovering up the samples at tesco cheese and meat counters

[@TrueRetroflection]

“And for that reason, I’ve got gout”

[@originalunoriginal4055]

She's constantly on the look out for brands promoting their new product, by handing out free samples!

[@Trebliw8]

LOL I loved how Tej totally dismissed Jenny's valuation objection which was indeed totally ridiculous

[@jechtx7368]

Touker at the end: If she came in with an entirely different product, that was good, we'd have invested Well yeah

[@thesilverbrow2382]

If she came in wivv* a different product.

[@opinionday0079]

if she were a different person with a completely different product on a completely different day maybe we could have invested

[@cirrus393]

I think he means that as an endorsement of them personally (i.e. he thinks they are investible)

[@ashleelmb]

...yeah Toukar, that's kinda how it works mate lol

[@MindSetReset]

😒🙄

[@saifahmed210]

"Im the founder of simply seeds..." *Jenny writes down "Simply Out"*

[@gumusluk05]

Lol, I just wrote the same thing

[@reuben3077]

😅💀

[@watchout5508]

Bro i love that! Welldone!

[@michalwalks]

Duncan: "That's no' how you make porridge"

[@HelloMyNamesNino]

Aye it’s delicious but..

[@michalwalks]

@@HelloMyNamesNino That's no' how you make porridge!

[@arcadeli4918]

The ‘Z’ in the product name has left Deborah asking ‘Y’. My g has bars

[@mma_library]

Tej: "I actually disagree with Jenny, not only am I still in..... But I'm not Touker'ncerned with your valuation." lol @6:12

[@Eidolon1andOnly]

LOL, I was confused at first but got the pun later.

[@jxcxbshxnkz445]

This is as nearly as bad as the narrators puns 🤣🤣🤣, tbf it made me laugh

[@sammylpt9076]

“It’s a little bit quirky” Deborah “it’s not that quirky” Yes… Hence the “little bit”.

[@HistoryandTutorials]

It's funny how a senior citizen thinks she knows what's quirky. It's like asking a Victorian to explain Woodstock.

[@tobymacdonald5893]

Meaning it is less quirky than she thought it was. It’s not quirky at all lol. So many people here don’t know marketing and it’s so funny

[@sammylpt9076]

@tobymacdonald5893 I’m pleased you have an opinion too. We both have opinions. Frankly I can’t remember what it is we’re even discussing.

[@heyhay007]

Love the way they said “thank you very much” after Jenny said she was out😂

[@pocketman5510]

No-one: Tej: "I absolutely love porridge"

[@AP-sn6ro]

Touker: I don't believe you have a product that is investable and it just wouldn't use my office space in London which I am now desperate to fill and for that reason, I'm out...

[@karlfriedrich7758]

Do you know which video the original office space joke came from? I can't seem to find where it's from originally!

[@NovaSixx]

@Shannon Probably bought it thinking he'd be able to charge double to one of these people but has yet to find someone.

[@AP-sn6ro]

@@karlfriedrich7758 No idea - but I've definitely seen him mention it in more than one clip...

[@MindSetReset]

🤣😂😀

[@melizhamdan3411]

I love touker

[@tinetannies4637]

This show illustrates a classic problem with venture capital: When a company is starting out and *really* needs funding, venture capitalists aren't interested because there's no track record. But when there is a track record, there's significantly less need for start-ups to seek venture capital and trade away equity.

[@Chris-bz2eg]

well, I think the people here are looking for the dragon's connections and experience to speed up the growth of their business, so the dragon needs to see the evidence that people will like the product. Otherwise they could just get a loan from a bank.

[@tinetannies4637]

@@Chris-bz2eg Agreed. This show isn't your typical venture capital search.

[@rejuvenatingsoul3498]

These are angel investors not VCs.

[@glowingdawn9179]

it's like jobs that "require prior experience" but you can't get experience because you can't get a job

[@Baph839]

Jenny in her normal state: I'm out. Also Jenny when an entrepreneur targets Peter Jones: (Does clumsy faces and signs of jealousy) Calm your Frankenstein face down, you were going to opt out anyways.

[@gerardjayetileke4373]

Is it just me, or did Touker ask them not to listen to the others, and yet tell them pretty much the same thing the others did?

[@Technicallyimright]

Paul should set up a company selling sweat. He’d make billions.

[@rani.andretti]

Omg 💀

[@thavambase6907]

who buys sweat?

[@kierantv9857]

thavam base me I have a rather large collection

[@rani.andretti]

@@thavambase6907 wHo BuYs SwEaT

[@thavambase6907]

@@rani.andretti ??

[@alexreid4131]

6:03 the exact moment when Jenny celebrates she's made the point why she won't invest. She wasn't going to invest anyway...but this was her victory lap.

[@theangrybrownman1411]

Total time trading = 18 months. First 12 months of trading = 18000 turnover last 6 months = 17000 turnover. Now, I am not a math genius but I am pretty sure, Jenny, that the turnover HAS almost doubled. The only MONEY Jenny seems to have is the chip on her shoulder and the need to prove to people that she is better than them. No wonder she isn't successful.

[@bobbydukes5407]

She is successful though. That’s why she was picked for the show.

[@genicabre]

I found them all pretty cold. It's a very small business, early days, and as she's almost alone, it's not easy for her to do it all and get the sales rolling, that's why she's asking for help. It's obvious none of the 5 dragons had looked at this market properly. Just a couple of weeks ago I went to buy cereals and was horrified at the level of sugar content they all had. I'm going to be looking this products up as there's definitely a market. Katherine has done super well so far.

[@simplyseedz2009]

Thank you so much for your lovely comments. I run the business solely (I was before, really) and out source where possible. The business is growing as more consumers want transparency when making food choices. If you decide to give my products a try, don't forget to use discount code Thankyou10. Thank you again.

[@mirjamheijn5214]

@@simplyseedz2009 Heh this comment was good marketing. Hope business is going well for oyu.

[@deebunny178]

​@@simplyseedz2009 Awesome! I hope things are going well for you?

[@kwanelemoima1029]

Jenny: "Tej doesn't agree with my valuation and for that reason I'm out".

[@tomben6180]

😂

[@user-sf9gs2pg1b]

Jenny doesn’t have enough money, that’s why she’s dogging them on the £200k evaluation, lol

[@urk5204]

A business that's made 3100 in profit in a year isn't worth anywhere near 200k though. Hell, it's not even worth the effort.

[@javo3851]

Your Aussie aye

[@davidjames579]

"You have a little business" Jenny acting like she's a big shot.

[@Locutus]

Why don't you invest your own money, and show us and her how it's done?

[@user-wickedflower]

C jenny has plenty of money, google her before you put her down

[@TheKt75]

Simply Seedz won an award recently and appear to be doing well.

[@jeffreyklima7612]

Wrong. They have a 12k valuation with negative 27k working capital. They have yet to turn a profit with losses growing each year. An award means nothing.

[@getin3949]

Look at their website, looks like shite and very few products.

[@splitatorium]

Wrong. And for that reason, I'm out.

[@seymorebutts2478]

Does anyone else just skip 30 seconds when the narrator says “Jenny Campbell is about to give her say on investment”?

[@bhalchandrakerkar5750]

I just did

[@tamammohamad2219]

@@bhalchandrakerkar5750 I SERIOUSLY DID!

[@thomasvartanian5949]

I like it when Tej ridiculed Jenny with her take on the valuation

[@darksol99darkwizard]

“Howcome you’re being so nice all of a sudden?” 🤣

[@user-qk8vq2sm1n]

Pitchers: Hi.... Jenny: I'm out.

[@MK-co6uf]

8:20 BIG SURPRISE LADS

[@SaveWesternCivilisation]

Christ, that one knocked me sideways...Bloody hell! Cheers for the warning, captain.

[@pudah657]

*Shocked pikachu face*

[@cricketknowall]

You sly creature

[@jacki8246]

I just find it odd that her friend couldn’t help her with 40k with the promise of paying it back the same as she would of been paying one of the dragons if she was successful?!

[@AshNikkosWife]

Not gonna lie that felt suspicious to me. Not on her but on him, if he has over a million - he could have invested more than 10 pounds or whatever.

[@jonathandansem]

40k is a lot of money

[@SpencerBreckify]

9:57 My boy Tej making all that effort not to say, "This is not for me, BUT I'm out" and yet, somehow, makes it sound even stranger than when he does say, BUT.

[@drewb1263]

I really like Tej

[@TauZeoN]

The company is making a small loss and not selling as much as they want. Is that not why they want the Dragons to help them? if they were selling loads and raking the money in why would they want the Dragons? the Z on the end of the name is not a factor, it just shows how out of touch Debz is. I seriously think 40k for 20% is a steal for any of the Dragons and all they have to do is open a few doors so that the company can make money and start expanding.

[@loachy2267]

TauZeoN a person on KZbin comments section telling a multi millionaire investor they’re out of touch with investing 😂 everyone’s allowed an opinion but know your place, doubt you’re worth 30 mill from investing

[@Luthies]

They're already in several key locations, and still not selling much. Dragons aren't a charity foundation, they probably COULD put a lot of effort in and turn it from a small into a mediocre business, but why would they bother when they have a lot better investment opportunities to spend their time on.

[@TauZeoN]

@Time Warp ​That is fair enough, I saw it as a product comparable to graze which is worth a considerable amount. graze is now owned by Unilever and if this woman's business was bought out and merged with the graze product line she would be laughing all the way to the bank. I felt that the dragons did not think of that possibility.

[@TauZeoN]

@@Luthies That is fair enough, I saw it as a product comparable to graze which is worth a considerable amount. graze is now owned by Unilever and if this woman's business was bought out and merged with the graze product line she would be laughing all the way to the bank. I felt that the dragons did not think of that possibility.

[@MovingToAustralia-MikeBentley]

Peter thought the porridge pairs pitch was a "seed" of an idea but wouldn't "grow"! Evan was furious he didn't think of that...!

[@ikigai8876]

You've spelled seedz with a "z" and for that reason, I'm out.

[@simplyseedz2009]

It helped our rankings on google 😬

[@hellothere5350]

Keely spelt

[@miadonahue7117]

@@simplyseedz2009 Good point! Gotta have that SEO

[@ikigai8876]

@@hellothere5350 both spelling are correct, spelled and spelt. Google it

[@ikigai8876]

@@simplyseedz2009 I thought it was lovely hope your business is thriving ❤️

[@higgins2923]

I love the competition between peter and Evan to come out with the best puns

[@Moonshine668]

More sweat in the thumbnail than a Scouser watching crimewatch

[@hateclub]

Here's what I saw: Thirsty millionaire lends woman 10 grand in the hope he'll get a shag out of it. She tries to use the money seriously for her business. The business starts to fail. He doesn't have the heart to tell her it's a bad idea (because he still wants that shag), so he starts throwing out silly ideas like, "Why don't you try dragon's den?" A few months later and he finds himself stood next to her, wasting his time on dragon's den. All for the shag that he never even got.

[@ysesq]

and then the business takes off...

[@gaysy1st]

Wrong though aren't you? The business is successful 😊

[@omairshahzad3901]

My man's got a kink for cougars😂😂😂

[@c4715]

Jenny: I'm a bint, and for that reason I'm out

[@TABLUXWOOD]

This community is a great one i love this channel

[@mohamedrahman4299]

I love when the Dragons argue, You can imagine the fire coming out of their mouths.

[@KeithApp]

I love it when the dragons argue with each other.

[@Clavinovaman]

1:49: Touker's taste face.

[@stephenfryer3857]

We'll Jenny was in finance for RBS look how that ended had to be bailed OUT then she took over a cash machine company which rips you off for taking your own money OUT now she's on dragons den and again she's OUT

[@vercoda9997]

stephen fryer Spoiler alert.

[@FriendlyNeighbourhoodSpidey]

RBS? As in the bank of scotland?

[@herrklamm1454]

Friendly Neighbourhood Spidey royal bank

[@FriendlyNeighbourhoodSpidey]

@@herrklamm1454 yh didnt know she worked there

[@reneeleese]

stephen fryer using convenience atms are an unnecessary luxury and convenience, I’ll never feel bad for someone paying those insane fees.

[@alib1919]

Old Evan loves his alliteration doesn't he?! 'Porridge pot proposition'.... 😂

[@mikeconnors9287]

Company is still active, but their net worth is currently -54k.

[@Average_Ohio_Citizen_]

1:35 That's not the look of approval from Jenny, it's her nod saying 'I'm already out' :)

[@ethank5681]

Look at these silly dragons eating bird food 🐦

[@tinderella2386]

Seeds are one the very healthiest foods there is. Go on, just google the nutrition of hemp seeds, it’s probably the single most nutritious food on the planet bar none. But you also prob ‘think’ humans are meant to eat meat, which is why meat causes all our most common chronic diseases.

[@gregorymorse8423]

All they had to do was say their are lots of vitamins in the fruits but they need office space to store them in. Tej and Touker would have been all over it

[@evilspeak5702]

Jenny "Just like Phillip Schofield, I'm out".

[@hemana3859]

Here in NZ we had to put up with phil on our kids tv years ago.

[@Kay14911]

I actually think that the 'Z' in the name is VERY quirky, and these Dragons are too quick to 'go out'.... so many ppl have pitched very good ideas that they've lost out on. Simplyseedz have made a killing!!! They are too conservative.

[@simplyseedz2009]

We think so 😉

[@Ustadirsyad1959]

Hi cathryn lovely products, i’m sure it would be an established brand soon, great work, a loss oportunity for the den’s

[@simplyseedz2009]

Thank you for being so kind.

[@olivierdenat1801]

Nobody: ... Jenny: I'm Oat

[@rippedhole9101]

Deborah is funny, “ I love it, love it, love it, love it , love it and with that, I’m out”.

[@matthewharris2548]

Touka “hold up will you let me finish”.. Then continues to destroy her hopes and dreams

[@michellebaker6302]

Neighbor: May I please borrow a cup of sugar? Jenny: Sorry, I'm out.

[@selfridgesforever4399]

I love when the dragons argue!

[@SnavsChannel]

Peter loves making puns with these businesses 😂

[@toniroberts8117]

I liked them a lot. The dragons were very aggressive but it’s unfortunate that these guys didn’t fight back. But I suppose that’s how it works. It’s sad that nobody would invest. Nobody complained about the taste. That’s a big thing. That and they just seemed like really nice people struggling needing some expert help.

[@thebastardgift]

When I go to the store there are about 45-50 brands of granola bars offered. It's too many. I ignore them all.

[@BD-il7is]

I felt like they had good distribution but just needed more exposure and a sales person. Deborah is right about the name though, will affect their sales online.

[@mikealanzo]

"Hello dragon's, Hi Jenny, yes Jenny, I know you're out Jenny, see you Jenny, bye Jenny"........

[@avivamae5171]

She's still in business but man her website is such a cluttered mess.

[@jff1813]

It is. It looks like some AOL site from 20 years ago and the noisy popups are annoying.

[@avivamae5171]

@@jff1813 that's exactly what I thought as well!

[@Wally-H]

Her Amazon listings are poorly presented as well, with photos that don't fit in the boxes properly in her product description. She's made her A+ listing content and not re-sized the images to fit. This smacks of someone who doesn't know what they are doing trying to create something herself because she can't afford to get a professional to do it.

[@adhc8560]

There are typos, incorrect punctuation, clumsy layouts, and some bad grammar. I think the product looks good but the website is so unprofessional.

[@Wally-H]

@@adhc8560 She comes on here reading the comments, she replied to one of mine. Hopefully we've given her some food for thought. It looks like her website was designed by a company she paid - she could really do with starting again and using a decent web design company instead (I use Hypermedia Designs - highly recommended, and not expensive).

[@addya4011]

I love when the dragons start arguing!

[@noahbean9350]

Great Video👍👌😎

[@EnemyFartCannon]

I'm the main ingredient in porridge, and for that reason - I'm oat.

[@christianhaugboelle]

Is it just me or is Peter having a go at the narrators job with all of those corny punchlines? :D

[@JoeAyres]

Jenny: "These porridge oats don't hold water with me. I'm out!'.

[@trudoug]

Her mentor is a millionaire and only offered $10k to help her? Geesh, poor woman.

[@JoeAyres]

This porridge product caused such a... 'stir'. ... I'll get my coat.

[@fka_the_body1542]

😩😩😩

[@kierantv9857]

That man is sweating more water than there is on the Pacific Ocean

[@bassoskat]

You can tell the other dragons have serious contempt for Jenny.

[@joe9438]

'If she came in with a different product, that was niche in the market and we saw growth in it we would have invested' Touker Suleyman Michael Owen

[@jmqm]

Why is everyone sweating all the goddamn time? Make it a little bit cold

[@Blurro]

pretty intense in the life changing money room

[@chrismulgrew7710]

Under pressure 🤔

[@chrismulgrew7710]

Getting grilled by 5 successful dragons doesn't happen every day, I'd be sweating too x

[@dkcoolmed]

Cos Jenny was out and she took the aircon with her.

[@BenjaminGoose]

TV studios are notoriously hot.

[@burchil12]

Jenny’s idea of an ideal investment for her is any less than £10,000 for 20% or more that’s why she went on about the valuation

[@lizclegg7556]

Tej clearly doesn't like Jenny. Jenny is quite aggressive with them about their valuation. He then says he doesn't think they should be "beaten up" over the valuation.

[@pezzerk1ng]

Your level of insight is inspiring

[@lizclegg7556]

@@pezzerk1ng Thanks

[@kevindunlap5525]

I'm surprised to see that they're still out there. I didn't check Amazon. This is exactly what I would imagine would fail.

[@12HHoo]

Jenny should just say 'I'm out' before the pitch begins.

[@GarganoGambino]

Catherine: Hi Jenny, here are some samples for you to try! Jenny Campbell: Ooooo; Lovely! .....btw, I’m out! 😂😂

[@LethalMartialArtist]

Exactly what happened! Lol

[@tyrelmcallister3634]

I literally just googled simplyseeds and these guys were the 3 search result on the first page. I am in Fiji. Their SEO is great.

[@elyanae9588]

You can tell she went home and cried for hours on end 😂🤣🤣

[@LA-cv9eq]

Peter: Think of a pun. Think of a pun. What have I got? Nuts. You're nuts. No Peter, that's rubbish! You're better than this. Come on. Porridge. Porridge. It's not oatso simple to start a business. No. No. Seeds. Seeds. Oh god! It's my turn!

[@AcaciaMovies]

The BBC fundamentally failing to understand how hashtags work - #SimplySeedz #WhySoLittle

[@yoipace5397]

Jenny : free sample imout!! Yay!! Entrepreneur : 😑😑 right

[@jamesdspaderf2883]

Gotta love it when the Dragon's rip each other a new a**hole anytime anyone says anything remotely disparaging about the other. 10:41 Peter's look of disdain, says it all. Brats!

[@victorrus01]

There are two certainties in life: 1. Death. 2. Jenny being always out.

[@TheAlphaDingo]

Peter at the end: "why are you being so nice all of a sudden?" Touker offers a sly smile. After filming ends. Peter finds Touker stuffing his face full of porridge in the car park. Peter in shock exclaims: "OATrageous!"

[@jarednil69]

Awe I feel bad for the blonde lady, she is clearly holding back tears🥺🥺🥺

[@gumusluk05]

@ 48 seconds in Jenny wrote I'm SIMPLY OUT 😎

[@marijndenharder]

Jenny: you sweat to much, I'm out.

[@darren2900]

“Hello dragons” *jenny writes I’m out in her notebook*

[@wootle]

The realmatart of this show are Evan's puns! I wish they showed at least 2 mins of Dragon banter after the entrepreneur had left.

[@missmoanypants]

Marketing would fix the problem with the “z”. In all the ads I’ve heard for the game Best Fiends they say “It’s friends without the R”, they could say it has a Z at the end or tweek the coloring to emphasize the Z so it’s hard to miss.

[@PoxyMoxon97]

Peter: How much money have you made? Tej: I like porridge Debora: Sugar content and USP please? Jenny: I'm going to talk over you and be rude Touker:

[@thefiestaguy8831]

Theo Pafetus: "What if a child gets hold of this, is it toxic?"