This Is A First In The Den | Dragons' Den

Peter Moule is seeking £150,000 for 10% of his company, Electro Expo Ltd. Will he be a bright spark to The Dragons or will he get electrocuted?
Season 5, Episode 8
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #ElectroExpo #BusinessPitch #Electrician

[@mikeyswift2010]

This company was sold for 25 million pounds. A HUGE sucess.

[@peterclarke7240]

I love how, just after the announcement that the chocbox doesn't have international patents, the camera runs over it so anyone with a pause button can see EXACTLY how it's made 😂

[@chriswilson5199]

I've got one of these chocboxes holding my lawnmower cable together after I accidentally went over it. Still going strong after about 4 years lol

[@Tom-zq6um]

You are still going strong? Lucky you didn’t fry yourself lol 😂

[@NusoWorld]

😂

[@finjay21fj]

Heehee yX-D!!🏆🏅

[@animals_of_overtown]

No, surely everyone needs an electrician for everything. According to dragons.

[@robert81022]

this is a smart guy, little bit introvert but you can tell this man has brains

[@JakeLYT]

And stuck to his guns at 30%, he knew the Dragons were getting a good deal either way 🙌

[@Huumf]

Nothing wrong with being an introvert

[@shadaba.qureshi4367]

CHOCBOX has been labelled the "biggest-ever success" on BBC's Dragons' Den after landing a £25million deal just months after appearing on the show.

[@TaelurAlexis]

WOW Great job! 😊

[@naidol777]

Greedy Debra must be grinding her teeth. She talks more than she understands the opportunity. Duncan and James were cool headed and saw through Debra's nonsense.

[@kingkhan3826]

Too good to be true, debra got fcuked

[@huseyinicen]

Duncan.. Duncan

[@legendofgamer1995]

Levi roots would strongly disagree with this comment.😂

[@farmersmith7057]

Little known fact: Evan Davis, the narrator of the show, suffers from an extremely rare condition whereby he can’t stop making puns.

[@user-mn1rj9ve6y]

This is so true 😂😂😂😂😂

[@michaelbabbs7585]

Wish he will stop interrupting.annoying

[@alastairty8755]

@@michaelbabbs7585 everyone loves him

[@johnlighton7025]

Punny

[@FenyxBlaiseAsche]

His little occasional jibes at the entrepreneur and the process are actually pretty humorous. Keep him

[@9k49]

One of the best negotiations in dragon’s den history. Both sides started on ‘extreme’ conditions (£1.5 million valuation and 45% equity respectively) then reasonably worked together to arrive at a fair compromise. Great example of how to do business

[@MADMAX7330]

Pitcher: I have a mature business thats generating 50% profits consistently, and over 300k/yr. Deborah: You're doing far to well for me to invest, I'm out 😒 Duncan: Since you're making 300k in profits alone every year, I value your at 300k ( A multiple of 1x) and want 50% for 150k 💁‍♂️

[@khandadonb111]

Deborah was an absolute b***h for no reason here

[@kmlau1986]

You can't look at it this way, if you compare the intrinsic value of the company with and without the injected partnership, it could be magnitudes in difference. That is why there are even business deals that offer equity just for strategic partnerships and zero cash. In the Chocbox's case, they acquired a 25M pound deal shortly after the deal, which would not have happened otherwise.

[@tama-a-tumatauengahiku3647]

Deborah was shocked, because he had no Debt (The wealthy use good debt to become even wealthier) And he also had 250k in his bank which wasn't re-invested.

[@Lowkeyyshorts]

Daylight robbery by the dragons

[@georgiaolivia91]

It generally is

[@willowwren7752]

We need a Full Episode to Honor Hilary Devey❣️ please RIP

[@labamba3011]

I agree. I would love to learn more about Hilary.

[@nickcoppard5335]

Did she get killed?

[@labamba3011]

@@nickcoppard5335 yes

[@nickcoppard5335]

@@labamba3011 how was she killed ?

[@PhelanEric87]

They have a long tribute

[@Gedagnors]

So happy for him! The product is really great!

[@thickymcghee7681]

Another classic Deborah reason: "The numbers look too good, and for that reason I am out." Lol!

[@TrulyMadlyShallowly]

I won't lie, I love this product. After thinking for a minute I realized I have about 10 uses for this in my house alone

[@hamza361]

He is absolutely insane selling 36% of a business with 300k profit for 150k. That values his business at like 1.5x earnings. That is ridiculous and insane greed from the dragons.

[@bilal00276]

Nobody is forced to make a deal

[@marthastewwart]

Thats literally the reason they are called dragons

[@BenjaminGoose]

You're assuming the dragon isn't going to add any value above the money they invest.

[@sko1beer]

He didn’t know how to crack the USA market he had too

[@AScaryOrange123]

Honestly felt like they were robbing an inexperienced entrepeneur here. His business has already been proven to be extremely profitable. He also eliminated all risk to the dragons by guaranteeing he'd buy back their investment. The initial evaluation he came into the den with was perfect in my opinion. The dragons have invested much less into much riskier and far less profitable businesses.

[@OfficialLegend]

“Peter, I’m Peter hello.”

[@david9180]

chocbox net worth 25 million and booming. hi Debra

[@alexeiutgoff7955]

She's not hurting lmao. She's still rich. You all act like she cares.

[@david9180]

She cares ' shes greedy

[@lordbry470]

@@alexeiutgoff7955 and she's worth like what, 30 million?

[@gunshotlagoon922]

Maybe he would get global exposure for his product if he joined fantasy Yahoo! Groups.

[@BenjaminGoose]

XD

[@TheManInBlueFlames]

Maybe you would.

[@HA05GER]

I'm surprised it did so well there is other options like wago and junction boxes have always existed. I'm assuming it's the price point that makes it so appealing.

[@SP-ie1vx]

Weird thing about Evan Davis the narrator, although they’re all on the same show, I don’t think I’ve ever seen him with the dragons.

[@billymabum3514]

Disgusting offer from Duncan and Deborah knew he’d pick Duncan over her. Also Theo is devastated he said he was out before the offered to pay back any investment

[@grumpyoldwizard]

This is a very interesting episode.

[@danielhanson4673]

Rip Hilary! 🐉

[@maverickstclare3756]

The deal went through, James bailed in 2011 and Duncan in 2015. Net assets are about £500k in 2021. Was £300k in 2011. So it wasn't a total dud but never took off.

[@antonydandrea]

I bought boxes like this. They are everywhere

[@Nick-7432]

Thank you 👍👍

[@harrymartin684]

According to a sourced quote on Wikipedia, Duncan Bannatyne said this was one of his best investments ever

[@dalerollinson]

Agreed, I looked for this when I did some electric works. Wasn't on the market any more and wouldnt be fit for purpose for what I wanted

[@beefcake7275]

Got my Res.

[@KingKiloOfficial]

Latest financial report submitted on 2020-08-31, the company has a Total-Assets of £1M, Working-Capital of £722,979.00 while the Total-Liabilities is £451,741.00. Compared with the previous year, the company reported a Total-Assets increase of 13.67% Not bad at all.

[@TheJayMarsh]

Just in time for my break at work, perfect.

[@Pobsta-de7hb]

It is right, diy has taken over like crazy but theres a couple of things that remain with the experts. Gas supply like changing things there etc, electrics and plumbing.

[@f30062]

To me, it sounded like Peter Moule was insane for selling his company that cheaply but the guy was totally right. Together they made millions.

[@TheManInBlueFlames]

The sales speak for themselves on this one. And people WILL and HAVE used it in the domestic market when their power is down.

[@gamewithadam7235]

Theo's face so funny.

[@milkehs2561]

I done this years ago in my house using a tablet box....

[@HP-ws2vx]

What an incredibly interesting man. Good job Peter.

[@TheFLOMAN76]

Good stuff!

[@jeffreyrobinson2155]

We have had that type of junction box in Australia for years

[@tamo9520]

And these 2 Dragons speaking are so wrong! Duncan & Theo. Soooooooooo many home owners, house flippers, etc. actually do their own work! To save money! All you have to do to get the work passed in bring in a licensed journeyman electrician to pass the work once you have finished it! That's a heck of a lot cheaper than hiring them to do the entire job!

[@lordbry470]

Right?? And this is coming from 2 dragons out of 5 who came from nothing and made their fortunes from scratch. My guess is they say these types of things to undervalue his company

[@dabin88]

He has a good product I used them myself!

[@flemmilu]

I think this is my favourite pitch ever.

[@Ravenq222]

I'm not sure why Debra got so worked up by this one

[@michaelxz1305]

She didn't really.. the dragon narrator does this all the time according to him she was "angry".. they say that a lot for Peter too when he looks rather cool actually

[@PhantomFilmAustralia]

Not all people who go into business and into the Den is broke. This man has some money in the bank. Debra forgets that she goes into business all the time and she has money in the bank too.

[@gamewithadam7235]

Probably because she pays electricians to fix a lightbulb.

[@dariusrobotson6872]

It's because she calls her minge a "Chocbox"

[@HistoryandTutorials]

He should have said the company is loosing money on the verge of bankruptcy and Deborah would have swallowed it lol

[@TheManInBlueFlames]

Don't understand why the Dragons get so fired up sometimes.

[@Jack_Gretchen]

For TV drama most likely

[@sashank1729]

Claude Littner getting grilled

[@Rusmiester]

Sounds like he was lucky to get through the pitch bless him!

[@rre-group7521]

Wise man

[@tmfromdenmark9158]

I miss James always so polite😊

[@andymartinez767]

Goodness there are so many boxes on the market that do that, so much money for a little plastic box

[@ryanmorgan9589]

Can 100% make money into the retail market. Many uses for this for DIY. Of course you will get an electrician for your house.

[@ahmadsalmanmustafa5518]

This is one of the companies Duncan talked about in another episode of the Den. I guess when Sharon came to the den

[@elliejobennett7109]

What did Duncan say about this company in that episode ?

[@ahmadsalmanmustafa5518]

That him and James invested in it😁

[@nathandrake6531]

Duncan abused poor Sharon

[@blackx715]

It wasn't Duncan, rather it was James Caan

[@BenjaminGoose]

@@ahmadsalmanmustafa5518 James caan ripped her off and then tried to buy a baby for a hundred pounds.

[@ianoian1]

I had one of those fitted in the bathroom and the first time I used it I got electrocuted. The following day I called it the ShockBox!😁!

[@jacob8949]

Probably best to isolate the power then mate

[@Neil2022]

25 million deal within 3 months. Not bad.

[@techtitanuk5609]

Great product and I'd have snapped it up straight away

[@noahbawdy3395]

This was a weird episode.

[@LadooCrew]

A very smart man just too smart for many dragons here , if you doing well they say why you want us and if your doing bad " I'm out"

[@ajiconsults]

What year ?

[@drunkdunc8738]

I’d be shocked if this product failed 😲🍻

[@marchumphreys3865]

😂

[@pickholder6189]

It is still massive this product

[@Winston.Smith101]

No pun intended 😄

[@withgoddess1119]

😂😅😁

[@krissymarklewis1793]

looks like a good product to me.

[@cekojuna6930]

And they say “Duncan never invests”

[@JustMe-ug3mk]

No, that was Jenny...she was always out!

[@Mihogan]

Theos way off base. Tons of homeowners do their own electrical wiring, my self included.

[@skywolfx76]

just installed a new light fitting myself and I'm not even a qualified electrician

[@sko1beer]

The dragons don’t live in the real world. I bet his dirty clothes just magically get washed and ironed and probably think washing machines wouldn’t sell

[@petespencer5260]

Yep. If connector blocks sell, then these would sell. So naive.

[@jackparsons9968]

Damn, my lunch break ended hours ago

[@eringobreathtiocfaidharla1446]

Is there anything to be said for office space in London...

[@devicebackup664]

Maybe for central London

[@eddiediesel9035]

Well done Duncan and James. It's noticable that when Duncan is in, Peter, Deborah and Theo opt out. Predictable and a little pathetic.

[@PlanetWomble]

Shocking.

[@aliveli-hq6zk]

Why is theo shaking head at the very start before the pitch?

[@dancutd]

Oh DD, you do like to tease. A late one today but better late than never

[@dualprocessed6713]

This is the one I've been searching for!

[@jasongoulden2938]

I’m Almost certain something like that has been available for years

[@poisonouscarnage2289]

I don’t like using chock blocks. Then again I prefer din rail assembly.

[@dougle03]

See lots of DIN rail under floorboards do you...?

[@poisonouscarnage2289]

@@dougle03 that’s not the point I was making lol

[@Arnold1nspiration]

This guy spoke to an entity who told him to crack a deal in the den at 30% for riches. His conviction is insanely strong. He knew this was gonna make millions with absolute certainty somehow. I guess the track record and numbers prove success. Still, to predict so candidly making millions at 70% instead of staying ‘average’ at 100%. Deal with the devil

[@mtape1234]

It's not about the investors and money dude. They know by being on Shark Tank and having the connections it can blow up.

[@fredziffle1991]

Limited uses due to the IP rating

[@pinayinuk]

It’s so amazing to see ghis

[@ArianEskandari]

I wish these'd get uploaded during lunchtime again :(

[@rippawallet]

Go miss a day and then watch the one from the day before during your lunchtime

[@bash547]

You should’ve stayed in the colonies.

[@sko1beer]

@@beckyweisfeld6977 can’t risk getting shot for dragons den. So I’m out.

[@johnsweeney6072]

Clipsal have had these for ages 30-40 years ago

[@skywolfx76]

now we got wago connectors lol

[@dougle03]

They still need to be in an outer box

[@FlemmingErnst]

Good clip, but a very old one!

[@redshinoutdoors]

Big brass ones

[@ozzie1299]

Big Jock Knew!

[@cfcnlr]

So did Graeme & Walter 😂

[@vinnyvincent2862]

TRIVIA : The Narrator Evan Davis is today on BBC radio 4 reading the news ! 🤯

[@chang8075]

cool

[@frederickbowdler8169]

sold from sweet shop chocbox?

[@petespencer5260]

Theo was so naive here about the domestic market.

[@edward9643]

He sells a million units per year and makes $300 k!!?? That's a profit margin of 30 cents per unit - big deal

[@TechGamesAU]

RIP Hillary

[@timtam6442]

I’m a Wago boy myself

[@shibbymiyah6614]

In memory of hilary brothel madame devey

[@LeeFall]

People use Wago connectors in 2022... this is just a box...

[@JL-gf3yc]

Deborah just does it for the cameras no real inspirational words

[@gallifrey1985]

You'd have thought that they'd upload a Hilary video after her recent passing

[@evaluati0n_]

Can’t get used to this 5pm upload time

[@wezlo8733]

Deborah really had a glow up. She a little baddie here.

[@razzledazzle3863]

Did he go global after this

[@wardosravin]

I feel for the guy a little bit. He didnt need the cash, just a dragon. He should of come in looking for less cash and he would of kept more of his company. They fleeced him here!

[@user-ru3ql6ji4p]

Those are businessmen.

[@andyh7777]

I'm eating a crumpet

[@timothydaniels2080]

What’s debbe done to her hair?

[@marchumphreys3865]

Bleach ?

[@free_gold4467]

Don't let her hear you calling her that!

[@Clipahoy]

freaking puns. Enough with puns!

[@benbastianiartmusic1421]

Clicked thinking Jenny had invested.

[@camptube7621]

Whose thinking Harry Enfield?

[@billymabum3514]

I take it Duncan will be selling all his businesses at a value of his last yeses profit

[@jessebella9322]

it gives you 15% in 3 years time mate lol

[@Paul-md8ms]

i bet Deborah regrets this one lol

[@mohamudahmed3237]

Oh

[@PhantomFilmAustralia]

A crook like Edison couldn't patent and protect a product, stolen or self-developed fast enough. It amazes me how genuine innovators sweat and invest in developing their own product and not protect their product.

[@TheOriginalDeckBoy]

This is another face palmer for me... If I was any of the Dragons I would have said "All the investment on the condition you immediately submit an application for an international patent. Contingent on the patent being awarded, Deal" This guy will have made tens of millions on this 100% guaranteed!

[@JR-Canada]

cant apply for Int'l patent PCT after 1 year of trading

[@jordywatts4095]

He sold it for 25m 3 months later

[@final_animal]

They explained in the episode that it was too late for him to apply for an international patent