“The Most Ludicrous, Ridiculous, Stupid Valuation!” | Dragons’ Den

Husband and wife team Sinead and Adam Murphy pitch their 'clever baby products' line but their USP enough to justify such a valuation?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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[@dopemusic6414]

Touker the type of guy who closes the kitchen drawer with his hips.

[@ZrixTheMagician3]

idk why but that got me lool

[@andersonaldo1340]

Whats this even mean

[@mrlozmoore]

Anderson Aldo if you don't know, there's no point explaining. lol

[@andersonaldo1340]

@@mrlozmoore Doesn't everyone close drawers with their hips? Lmao

[@ZrixTheMagician3]

@@andersonaldo1340 yeah but Touker raises his hands above his head when he does it

[@Adam-M1]

Touker testing the product to see if he can use them as seats in his London offices.

[@CouldBeSaladFingers]

Loooooooooooooool

[@mrlozmoore]

lol

[@helencoven]

😂🤣

[@ninadeol9534]

Hahahahahahaha!! I love reading these comments

[@RonnieVaiArovo]

LOL

[@UnderageStrangeGames]

I’m like 90% sure that Touker only made an offer because he felt guilty about breaking the basket

[@manny45745]

same, and he gave them more money also

[@spudchunk811]

@@manny45745 no lol he did that to make the offer more enticing to mask the fact that he asked for 6 times the equity they originally advertised

[@July-gj1st]

Same hahaha, when he broke it I was like "man, he's gonna look like such a tool if he breaks it and doesn't make an offer"

[@janeclarkson8471]

I don't really think so! A Dragon and their money are not easily parted. He's in the baby line and wanted a whopping share of the company. A OTT apoplexy if that's what it was. Just my opinion.

[@getin3949]

I don't think Touker ever feels guilty.

[@BlueCheese747]

tbf Touker's test was pretty accurate for the American market

[@kiagupta9703]

Lol. Sounds about right bluecheese.

[@MuzzyBarker]

As a preschool teacher, I concur

[@handyjayes1]

Lmfao 🤣💥👊👍

[@thetruthuktv2866]

Wats tbf

[@jemmaj2919]

@Orion that really is sad, they've done fantastic though

[@RydalS]

Touker won't get out of bed for 2.5%, but he'll jump in a baby basket for free!

[@drnureini7538]

underrated comment looool.

[@thealien_ali3382]

Hahaha

[@RydalS]

@bobby dukes for some reason I remember it 2.5%

[@kittysplode]

my fetish involves touker in a baby basket.

[@Albimar17]

he won't make it, he'll just break it - FOR FREE!

[@tshepison8907]

“I was out there in the streets the other day. There are lots of children out there” 😂😂😂😂😂

[@akhilshaji7302]

Lmfao

[@chrisvanegmond3157]

Yeah that was great lol.

[@iakobkv271]

😂😂

[@wf3644]

What they didn't mention at 7:37 but did mention on their website is that their child was born with downs syndrome and leukemia, so it is quite a unique story. It just seems they didn't want to play that card for an investment

[@souljaunt3291]

😂😂

[@dennisgjoka10]

Touker: "Can I take a look at the product?" *Breaks the product*

[@rastamouse3624]

he was testing it to see if they can be used for his London office

[@MikeGush.]

Normally Theo’s job…

[@Bobby.Kristensen]

I hope someone sues him one day.

[@Dantheman87]

He's so rude

[@BuckScrotumn]

“I was out there - in the street the other day and there were loads of children out there” is the most bizarre, technically correct statement I have ever heard in my life.

[@MultiAfag]

lol I thought the same thing

[@cleopatraonlyfans]

ig we’re too poor to know what he meant by that

[@compagniaelvira]

Not to mention "You are not the only people"

[@gaaraxnaru]

@@compagniaelvira I think he meant, "You are not the only people with children who start a business that deals with children." That was my interpretation.

[@compagniaelvira]

@@gaaraxnaru Yes, I was just kidding, picking the single sentence out of context and pretend it was a statement on itself. But yes, I agree with you

[@irishrose90]

What possessed him to sit in it? 😂

[@free_gold4467]

He actually threw himself at it!

[@ethank5681]

Touka always shows of his physical ability on the show LOL like doing exercises and riding bikes

[@bobbob-cd3dn]

@@ethank5681 especially janine from Australia shark tank

[@xminord6580]

@@thealien_ali3382 simp

[@kinggimped]

@@thealien_ali3382 What in the world possessed you to comment this? Can you really not see how creepy and pathetic it is? Jeez

[@MCM4PR3Z]

Too bad Jenny wasn't there. Touker could have used her advice on how to get out of the basket.

[@sallynhlanhla]

😁😆😅🤣

[@Harsha-dy9yr]

😂😂🙌 Too good

[@madamefeast4824]

Damn it, you got a smile from me for a Jenny joke haha

[@orangesky8864]

Underrated comment haha

[@MultiAfag]

Looool

[@Voicist]

"We accept your offer but must also insist that you pay for the Moses basket you pulverised."

[@PriestessHephzibah]

Bwahahaha

[@ancientteacherofteachers]

Touker - YOU have been driven to MADNESS by the touch of MONEY

[@horatiohornblower741]

Id ask the same

[@thealien_ali3382]

Lol

[@vegantina6565]

“Shnuggle, founded in 2009 by mechanical engineer Adam Murphy and his wife Sinead, was inspired by the couple's own experiences with their first child Rose, who was born with Down Syndrome and leukaemia and spent her early months fighting for her life.” Well why TF didn’t they say when they were getting a hard time over their story?

[@harleysq]

wow, i have no words for that i already had compassion for this couple there was something looming, passionate but a melancholic sense at the same time

[@hiimjustin8826]

adding down syndrome & leukemia to the lore was a smart move I agree

[@operator6471]

Their story worked for me.

[@Whiplashed]

Either edited out or they didn't want to create a sob story for themselves like some do

[@billalnawaz]

Probably wanted to avoid the sympathy route etc.

[@theovolz3073]

Touker doesn't get out of his cot for 5%.

[@nlcnlcnlc]

Omfg I will never get over the way touker swags up to the moses basket and destroys it 😂😂😂

[@music2872]

They dont call it: Touker talk Touker time Touker test Touker touker Furr nuttin!!!

[@flyingpiggie979]

Why was his immediate instinct to sit in and begin to suck his thumb?! 😂 There wasn’t a microsecond of hesitation there.

[@sinenomine2681]

He’s operating on a higher level than the rest of us I think. He draws power from his many offices and also is a cryptic.

[@Mousy677]

a man getting DEEP into character.

[@kylefox666]

The way Touker putting his thumb in his mouth going in the basket had me dead 💀 🤣

[@richard7645]

Touker baby 👶😆😆

[@SiriusMined]

in 2019, Net worth of 902.2 with 1.6 million in assets

[@meganmartha4]

Had no idea Shnuggle was on Dragons Den! I absolutely loved their bath, used it for both my children and recommend them to all my friends. Theyre brilliant.

[@Blake_1]

“... not buying parenthood as a USP” haha, love it

[@roberthansen6349]

Means???

[@Blake_1]

Robert Hansen Median???

[@houdini5538]

@@roberthansen6349 Unique Selling Proposition/Point

[@Troublenut]

Mike Kelly every child is unique to it’s parent and that is beautiful

[@Blake_1]

Mike Kelly in other words ‘delusion’ was their selling point, fab haha

[@patmyaz3240]

Caveman: "Hi, my name's John. I'm asking for a 35 pence investment in return for a 95% stake in my invention, the wheel" Peter Jones: "Have you gone a bit wild with that valuation?"

[@saff4072]

Loooooooool😂😂😂😂

[@chanchito4401]

They would still accept his counter-offer even if they other dragons had better ones lol

[@tubester4567]

Peter needs to shut up about valuations. Its normal for businesses to be valued higher than current earnings, or valued on future projections. Peter is just trying to scam these people and convince them to give more of the company away.

[@patu2175]

tubester4567 Well, seems to be working out really well for him

[@dannyholmes5156]

Jenny I'm out

[@Clamfaced]

Touker's such a Sillyman

[@SageTheRage]

+Clamfaced Clever play on his last name! 👏

[@alanw4589]

I get this joke as his last name is Suleyman. Very good.

[@Albimar17]

yes, a madlad!

[@gregorsamsa1364]

*Sullenman

[@fragmentaryesoterica1217]

@@gregorsamsa1364 🤦‍♂️

[@cormac2515]

Peter jones is the type of guy to kick a child off a bike when they're learning to cycle

[@Zumerjud]

Lolll

[@darz_k.]

..only if they're doing it wrong.

[@Ron.S.]

Especially if they value themselves too highly

[@morganclare4704]

A little harsh! (lol) cheers

[@richard7645]

Love the insult on Peter. I hope he reads this 🤭

[@sp-pz8uc]

It wasn't Toukers weight that broke it, it was the weight of his wallet.

[@thealien_ali3382]

Lol

[@DarrenJCalvert]

Nick was out on the street the other day “there were loads of children” well done nick, talk of a millionaire 🤣

[@manny45745]

Only Nick Jenkins or another millionaire can get away with a comment like that.

[@cleopatraonlyfans]

If Nick had one pound for all the children out there he’d still be a dragon

[@josephmathabela]

...Issa joke, lads

[@sudiptakumardam3209]

.the deal didnt happen after the show. this was aired in june 2017. then they were worth 120k, after the show they were worth 700k in 2018 an 950k in 2019.

[@Tmu-zx6kv]

So they’re doing well then

[@tichey3405]

So a couple years later and still not worth what they valued the business at here.

[@dbg6227]

I'm dubious of you saying 'worth' 700k, then 950k, what do you mean, worth, and how do you know that... highly doubtful

[@sudiptakumardam3209]

@@dbg6227 go and search in some google. find some company value website. and their financial reports

[@souljaunt3291]

Beautiful

[@ethank5681]

Can we please get slow motion replays of everyone’s reaction to Touka at every angle 😂

[@crackerjackrappr]

Deborah: Your baby cradle couldn't support Touker so I'm out.

[@babyting7588]

Peter 'the valuation' jones

[@JudgeHill]

He loves to hear the sound of his own voice and instead of ever admitting he doesn’t understand a market or is fearful of investing, he rubbishes instead either the valuation or the product’s uniqueness. He’s toxic.

[@sirlionel3381]

@@JudgeHill and what money have you made in his industry, He’s made 400 million pounds, and doesn’t have time for every product, especially ones like this that come into the den

[@jackbizzell7136]

The fact he's made £400mil and still acts the way he does makes it worse. He loves the cameras and his own voice, especially in the later series like this one. He's a lot more genuine in the first series.

[@monkeytennis8861]

@@sirlionel3381 cool story, but he doesn't know every industry and market

[@sirlionel3381]

@@monkeytennis8861 no he doesn’t do he won’t invest in some things

[@azraphon]

Amazing editing: "There were loads of children out there. You're not the only people."

[@azraphon]

jeppemichael Dragons are famously tougher than sharks 😅

[@thecoone2797]

In shark tank, everyone comes in the tank with a valuation of 10million and they don't even ask about it lol

[@azraphon]

The Coone I need to watch some of those, I'm running out of UK ones. The Australian one's pretty good.

[@AK-le7xn]

"I have left my Ivory Tower the other day and I've seen those miniature people... 'Children' I think they call it..."

[@aronquemarr7434]

@@thecoone2797 That's not entirely true.

[@Vixduffield]

Touker is like a Design Tech teacher: “Let me see that” *snap* “Wasn’t strong enough, was it” *sadistic smile*

[@TheEsotericProgrammer]

That wasn't my project that was my pet dog

[@gravyboat2370]

They never took toukers investment but they are now doing quite well and exporting all over the world. Well done you two 👍

[@GugzDhanjal]

Shout out to all the Saturday workers having their lunch break

[@W_Europe]

get back to work lazy bastards

[@sinchasin3611]

2 years ago I had a baby and I had this snuggle pebble baby bed!!! Omg I didn’t know it was them!! Cot was absolutely gorgeous!! So lightweight , aesthetic , clean, simple. Sooo easy to clean.

[@hiimjustin8826]

Did they fix the branding so you could tell which company made it?

[@MV-se4di]

hi im justin I don’t think so as she didn’t know it was them lol

[@musahustle]

🤣

[@sirlionel3381]

And wasn’t crushed by Touker

[@MP-cf3pr]

Peter: I know you won’t budge on your valuation, and therefore I’m out. Touka: Hold my office space...

[@thomasblethyn9639]

Touker's pause when they asked to have a chat was pretty uncomfortable

[@haniffaris8917]

probably edited, shows like these are edited, so sometimes they a put a reaction from a different thing to another, gotta spice it up for the rating.

[@henry7696]

almost certainly the choice of the producer during editing. he prob said sure the second they asked, but they add a pause in their audio and hold the camera on him. makes it look like he MIGHT say no

[@MADMAX7330]

Ironic that Touker, the closest to a real baby, was the one to test it out and break it.

[@4achoudhury]

12:20 Touker: I’m going to make you an offer Peter: *Checks Pulse* 🤣

[@Albimar17]

underrated comment!

[@pankajjha8867]

😂😂

[@Akash666Akash]

Since Touker is investing, think about him going to manufacturing plan and testing each piece individually 😂

[@free_gold4467]

So funny because I've always thought that Touker looked like an overgrown baby- call nursey Nou-nou for Touk touk!!!!!

[@Likexner]

He looks like a frog.

[@m_24ynz]

Jenny: “The cot broke so, *I’m out*”

[@kerry2107]

I love Touker. So humble and just seems like a nice down to earth guy. I have so much respect for him

[@phantomkahn4696]

He is a pOS

[@marcshephard9358]

Love how touker put his thumb in his mouth, 😂😂👍 hilarious

[@ryder-9475]

2:22 What was Touker thinking?

[@Ko_Ki1984]

2:17 He initially said he "wanted to take a look at it" 🤣 then smacks his behind in the cradle. That whole scene is so hilariously Freudian 🤣🤣

[@chanchito4401]

Googoo gaga probably

[@andipandi5641]

you get a lot further in business - if you thoroughly test whatever product you are dealing in.. so he was sticking to that habit..

[@Millie.com232]

“I’m getting annoyed at this valuation” camera moves to contestant with gulp and Adam’s Apple going up and down nervously

[@verannica5187]

Just went on their website, and it looks awesome! I’m so happy for them two, seem like a pair of kind people.

[@keithnaylor1981]

They have done well. Definitely deserve to see their baby business grow in size.

[@NGMonocrom]

Peter can be a real brutal savage when he sets his mind to it. Clearly their point was that potential customers like the fact that the couple themselves are parents. That they have children. That it puts them at ease about buying _their_ products. Peter and his buddy next to him are laughing at them. Both of them missed the point that the couple was making.

[@billymabum3514]

That’s like saying you’d feel More comfortable buying a car seat designed by parents who drive over parents that don’t

[@paladindean1715]

I would

[@05eminiy]

Omg SHNUGGLE!!!! I absolutely love the bath tub and still use it with my 14 month old!!! 😁😁😁

[@Andenvan]

Maybe if Touker also offered them some office space they'd have accepted his first offer

[@KabbaModern03]

😂 Touker loves to give office spaces

[@thealien_ali3382]

I said that lol

[@mromarbaydoun]

Looking for Jenny comments even though she wasn't in video.

[@johnholland9371]

The comment section is the only thing Jenny is in.

[@kevin084life]

Deborah hasn't got any kids? I feel like she would be a great Mum.

[@gwh3013]

this comment is too wholesome for youtube

[@leenobody3249]

She would have charged them rental on nappies

[@Burnape]

She has her horses and dogs

[@JosedeJezeus]

Nothing compares to a human baby

[@Deezhan]

I think she would be a strict but fair one. Her kids would grow up to become successful themselves.

[@mifino]

2:40 so close to hitting the table with his head

[@MasterJTLS]

Imagine if he did and was completely sparked out. That would have made this episode the funniest thing ever. Especially if they carried on questioning the duo while Toker is carried out.

[@tegjwokjohn1839]

Peter and Nick after Touker broke the basket: *laughing* The ladies: 👁👄👁

[@sallynhlanhla]

🤣😅😆🤭 I actually repeated just to see this! Thanks lol

[@peterinfamilyguy]

"The traffic lights and alarms are going off in my head" He probably thought of the traffic signal guy hah

[@babyting7588]

Dereck and his flow signal

[@BenjaminGoose]

The lady at the signs and signals didn't like the idea.

[@salemkid1979]

DEREK COUSINS IS A MULTI-MILLIONAIRE NOW!

[@babyting7588]

@@salemkid1979 absolute nonsense there is nothing online that states he is. Bored are you?

[@Jim-so3zm]

"So, we fit a Flowsignal"

[@MK-wf1eg]

I've bought their products even before watching this. They're actually really good quality

[@MrConnorTV]

Dang... did not know Deborah had no children. I mean... I am up to be adopted lol

[@j.walker6845]

Touker is like, "First thing, we need to strengthen these struts."

[@x_dolly666_x]

Touker should test every single basket before sale

[@monsiursnowman66]

Touker was definitely on the sniff when he jumped in the moses basket 🧺

[@scottwoolfall7497]

If he hadn't left all the keys to his offices in his pocket, it wouldn't have broke

[@thealien_ali3382]

Sarah: Ur brand name is the issue, you're going to struggle. The business: EARNING MILLIONS DRAGONS: 😭

[@DarrenJCalvert]

Jenny is out in spirit 😂

[@rebelrob9637]

I think touker gave them a really good deal

[@psychtank8681]

Probably feel bad of ruining their props.😏

[@free_gold4467]

Yes, glad they accepted, Touker really liked their product.

[@rebelrob9637]

@@psychtank8681 Yeah i agree haha.

[@chefgav1]

Fell through

[@nothappyz]

The deal didn't go through tho

[@kasperrognlien7245]

Imagine Jeremy Clarkson sitting in one of the chairs as a dragon😂

[@pedroafviana]

Lol that would be awesome

[@monkeytennis8861]

@@pedroafviana no, it wouldn't

[@paulstannard7985]

He would be appalling!

[@dougchance8891]

Peter is sharp as a razor blade. He cuts through the BS with ease.

[@johnnywalker705]

Although, 3.5pct of 350,000 is closer to 12 than 9.

[@akhilshaji7302]

I rewatched just to see touker break the baby bed

[@debbiesunlight7047]

If I’m ever sad , I watch Touker testing the Moses basket episode. Followed by touker testing the flat pack bed episode. Sad no more. Lol 😂

[@harrymartin684]

9:09 not fooling anybody with that combover

[@mmastereve519]

Breaking news The pair, who run Newtownards firm Shnuggle, were made an offer by the fashion and retail entrepreneur and investor, but after filming, by mutual agreement the tycoon's offers were put on hold. However, the couple hope a future collaboration could be on the cards.

[@thegodcalzs]

Touker coming out of the basket looked like a grown man being hatched out of an egg in real time lmao

[@hokulea8655]

00:26 Touker sitting there looking like someone done a stink fart😂

[@hanshartfiel6394]

Well, this is a fairly old clip as they are still talking about Mothercare and we all know what happened to Mothercare. Shnuggles, on the other hand, are still in business and have a very nice website, although I don't know whether Touker is still with them.

[@thealien_ali3382]

Touker plowed the guys wife in the baby basket and then offered office spaces 🤣

[@scootsmcgoots]

@@thealien_ali3382 Really? That's crazy.

[@luke_167]

@@thealien_ali3382 yep I read this as well, bit inappropriate imo 👍

[@charltonrodda]

According to the Tiger Mobiles tracker, "the deal never made it to fruition."

[@sexpeare8947]

Toucker is just so adorable. Lovely person

[@lilsunflower9655]

I agree! 💕💕

[@jamesmatheson5115]

Touker broke the cradle so really he needed to buy into the company.

[@vanessachip4843]

“the baby dragon” 😂😂 lol

[@silvanow8768]

This summarises one of the major problems with parents, which is that they think they are special for bringing a child into the world, bringing a child into the world is very common, you’re not special for bringing a child into the world and its not unique

[@deerheart87]

Gosh him breaking that baby cradle was so rude , how vile

[@bergenmatthew]

He stress tests a lot of products he gets in his hands.

[@botking9805]

Great! Touker you legend and you should have offered your central London office space

[@terrijames4909]

I had the Schuggle Moses basket, baby bath, and toddler bath. I love them all ❤

[@Clairski3]

Wow, this was super entertaining! Slapstick, tension, dragon fire, elation and a deal! Awesome.

[@TheMisphit]

Touker's always throwing more money around

[@andipandi5641]

any wise investor who could see that project needed more money - would obviously be keen to be the one to provide that and use that as leverage in negotiation..

[@Right_Said_Brett]

Throwing his money around and his toys out of the pram; a pram which he broke by attempting to climb into it.

[@thealien_ali3382]

Am supprised he didn't offer his office space 🤣

[@candybetta4061]

They were bold to make a counter offer but got a pretty darn good deal out of it. Touker can take them to places

[@TheLinkoln18]

JanicaZz They will be in a London office in no time....

[@candybetta4061]

@@TheLinkoln18 Sitting in Touker's Moses baskets

[@Rosaninyei]

@@TheLinkoln18 😂

[@nilimasangani914]

🤣🤣

[@chefgav1]

Deal fell through

[@jietroraximoff2805]

2:39 Almost slammed his head in the underside of the table then.😄

[@elrondhubbard7059]

7:38 Classic Peter Jones face

[@johnrambo7072]

If there's one thing I learned watching this channel is that Peter Jones sure is a man of value

[@DeltaKiloCharlie69]

“You’re taking a traditional product and modernising it”... what? By making it from plastic instead of wicker? I wonder whether that continues to go down well in 2020?

[@RiotontheRadioMSCR]

Sarah's little head tilt always melts me. Def my professional crush.

[@tonyl3012]

Peter pulling up with the nice pen!

[@W_Europe]

The captions say PIZZA JONES

[@e.zzy01_33]

Ain’t this the third time touker has broken a product 😂

[@rubenjapp7626]

I saw Touker get up and I got very worried that he'd break something and lo and behold, he did!

[@Bri-ss1gu]

Touker is the one friend you can't take nowhere 🤣

[@drpk6514]

Touker did a good offer. I wondered if that was because of breaking their basket. A part from that I think Touker is investing more than others.

[@richard7645]

He tends to be Peter and debs that gets the deal

[@apocalypsed8]

Touker saying he liked the product and could add a lot of value after breaking it in his test and diminishing it's value cracked me up a little not gonna lie

[@charlottecasey]

Man, I love Touker 😂😂 He would be brilliant to have a drink with

[@hockysa]

peter so quick with the numbers

[@tokeson8642]

The guy looked like he still didn't want that amazing offer, but I think the lady knew it by just looking at him so she quickly put him on the spot and said "I'm happy" in front of everyone lol

[@Michelle-pc6gp]

How rude to just plonk himself into the baby bed! No intelligent person would think a baby bed would hold them.

[@TadRaunch]

To be fair, Touker is pretty much a baby

[@asdasd-ni8eg]

Well for an unintelligent person he's doing alright for himself

[@adrianeyre3630]

Touker 😂 wasn’t expecting that 😂

[@souljaunt3291]

Peter's side eye 😂😂