Entrepreneur With Just 5% Of The Company Proposes An Unfair Deal | Dragons' Den

Max Reuther from O'Donnell Moonshine Spirits and Liqueurs is next to face The Dragons. He's seeking a £200,000 investment for 5% of the business. The Dragons can't understand why this company's valuation is so high...
Season 19, Episode 8.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Moonshine #AlcoholicDrinks

[@BenjaminGoose]

I'm so grateful to the editor. Without the music cues, I wouldn't know how I'm supposed to feel every ten seconds.

[@christinebeames712]

We are told always what to think ,what our views should be , we are not taught or allowed to question

[@Al-Hunt-acrylic-painter]

What a surprise, another daily mail reader.

[@Al-Hunt-acrylic-painter]

What show doesn't do that?

[@stat1865]

Seen this exact comment before are you a bot?

[@JL-gf3yc]

Old music was better

[@ellenkarlsson9490]

This is almost a full DD failed pitch Bingo card: -Overinflated value ✔ -Debt ✔ -Only offering shares in a regional daughter company ✔ -Main shareholders aren't even there ✔ I'm only missing a cringey dance performance, Theo breaking something, and the entrepreneur stirring up a fight.

[@Team33Team33]

You do realise the main shareholders were not there for reasons beyond their grasp .... Tehy would have been there if it had not been for COVID travel restrictions.

[@christian123542]

@@Team33Team33 nobody cares if the would have been there if xyz did or did not happen. They are not there and that is inacceptable if you want money for some weird regional daughter company but not in the main business.

[@WhinedUp2004]

Missing a supposed Patent that turns out to be a Patent application 😅

[@ellenkarlsson9490]

@@WhinedUp2004 YES!

[@AsiaDanceScene]

Unless Theo offers office spaces there's no bingo!

[@JamieSkelton-s3n]

Touker - "I'm not going to try it, I don't get out of bed after 25%"

[@pb4595]

isn't he muslim? isn't booze haram?

[@ZeeNastee]

@@pb4595 He's non-practicing. In fact, I'm almost positive I've seen him drink alcohol on the show before, maybe he just didn't feel like it or didn't want something heavier like "moonshine".

[@V77710]

​@@ZeeNasteehe has yes in several episodes

[@Poemiserable]

I'm pretty sure this guy wasn't there for an investment. The proposition obviously wasn't investable. However, the branding was on point and the thing tasted nice. I think it was just being treated as free marketing.

[@TheManInBlueFlames]

What he did was fine since it's a good product.

[@Poemiserable]

I didn't suggest otherwise.@@TheManInBlueFlames

[@anthosm]

Pretty much that's what most people do that go there. They are not interested for an investment but just the 10 minutes of free national tv advertisement. This is especially obvious for the ones that go with a 5% 500K offers (because they know no one would accept that and it's too far extreme to even negotiate)

[@sashogs]

Yeah in the first seasons of dragons den people went in for mostly the investment with added marketing benefits not it’s mostly if not all for marketing.

[@Quantris]

tbf that's why the dragons are there too

[@emc59789]

Dude wasn’t there for an investment, purely for exposure

[@noyourewrong599]

lol "look I made some hipster alcohol, I value it at $4M"

[@ollie5707]

yep booze in a jar lol

[@joncanem920]

it’s currently worth £4.6 million… guess the free TV advertisment worked

[@Ehralur]

Probably worth a lot more than that. They did $8.7M in revenue last year and found a VC investor.

[@buffalobilly6046]

Not even booze they are just liqueurs. In the US “moonshine” I s often 86 or 100 proof

[@zenmaster8826]

It worked.. LMAO

[@saweezaaa]

Sara is always the sweetest! She has a big heart, bless her 🫶

[@AbraGaming]

Sara*

[@saweezaaa]

@@AbraGaming Thanks

[@karenspeidel-cp4nb]

Everything on her is big ! 😅😅

[@thealien_ali3382]

She has a big batty to

[@thealien_ali3382]

​@@karenspeidel-cp4nbI would do her ngl

[@Prophet_Google]

*That sums up the pitch!* 2:14

[@Longlostpuss]

Watershed

[@aaronhurst4379]

2:14 Can't recall ever hearing swearing in a Den episode before

[@ilbronilbron]

There’s been plenty. See older episodes especially.

[@SuperJutah]

It's past the 9pm watershed..

[@royfr8136]

Peter once said the shxt word - and here again - It really hasn't happened very often.

[@rudolphteperberry3888]

He was only there for the free marketing. Obviously never going to get an offer at such crazy valuation.

[@coolbeanz1702]

Did he tell you that?

[@The_Oracle_of_time]

@@coolbeanz1702 no, it's called common sense. You should give it a try.

[@boomschool]

@@coolbeanz1702 probably, the OP seems to me like that he is doing the books for NASDAQ

[@luxgoods]

@@coolbeanz1702it’s obvious

[@chefgav1]

@@coolbeanz1702are you drunk? Clearly there for free marketing

[@mustangsally5426]

The term moonshine has been around since the late 15th century. But, it was first used to refer to liquor in the 18th century in England.

[@boomschool]

thank god for wikipedia!

[@markshatliff8873]

Peter Jones was definitely merry ‘Let’s see the visisossd message’ 😂

[@colmwhateveryoulike3240]

😂

[@sammyb1651]

Absolutely spangled!🤣

[@chrissilvester5663]

Sara Davies has a heart of gold. She is always fair when she explains her decision of not investing. Me fave dragon

[@Team33Team33]

She's got urchins in her pockets and wallet though.

[@fijijournal]

Just look at Sara eyeing up the guy she was not interested in the product she was interested in him 12:40

[@deerheart87]

She's moist

[@oshatlarge3870]

This company made a 30 million euro profit last year, they were not there for investment, this was marketing.

[@algalgod159]

Poor Max, the emotional rollecoaster he had to ride with Sarah's

[@emc59789]

Don’t forget the clip was heavily edited.

[@neo-anderson]

Reminds you of the Key and Peele sketch, doesn't it :D

[@lorddaem9641]

To be fair, I’ve seen this specific brand sold all over and it’s quite successful

[@24magiccarrot]

They aren't making money, in fact the valuation of the company has dropped 15% in the last year. Just cause you've seen it doesn't mean people are buying it.

[@lorddaem9641]

@@24magiccarrot not gonna lie, I’ve mostly seen it being sold by resellers at car shows, music events etc - so true Even Uber makes a loss every year

[@24magiccarrot]

@@lorddaem9641 Uber made a £32M profit last year.

[@Mike-jl2kp]

Another "distribution rights" pitch which no one is interested in

[@kjsmith9535]

Pathetic isn't it lmao.

[@TheManInBlueFlames]

It WAS a good business though with a good product however.

[@annaagapova3583]

​@@TheManInBlueFlamesapparently it's massively successful now

[@chrisbarry9345]

If he was on shark tank in America they would have been insulted by all the layers and twists and turns and valuation

[@Adi-qj6ci]

And deservedly so

[@vinnypistone.]

No1 asked

[@TheJrbdog]

They wouldn't have even made it onto Shark Tank. Moonshine is already readily available here from dozens of brands.

[@azraphon]

Love the idea of a multimillionaire saying it's unfair to put in effort disproportionate to reward, when you know most of his workers are at minimum wage.

[@Team33Team33]

That's the way millionnaires become millionnaires.

[@SparrowFX23]

Got a bottle of this at home and it's amazing.

[@Mike_5]

5% Alcohol is the only part of the Business he was selling off

[@blindbrad4719]

Should've said no to Peter's offer in the other company, and when asked why, should've just said because I'm in charge of this negotiation 😂

[@fijijournal]

Its alcohol in a jam jar with a plastic spout with a rubber seal to stop it leaking when you drink, and they were all going crazy.... am i missing something

[@clarkpatient7950]

Thank you!! Maybe good for Christmas markets etc but even then they could just sell alcohol in any sealed containers? Who would pay a premium just for it to look "cool" ??

[@annaagapova3583]

​@@clarkpatient7950people pay for it. It's very successful

[@TheJrbdog]

​@@clarkpatient7950moonshine is often sold in Mason jars in the States.

[@loclnor]

We always have a bottle of this in our house, my husband and son love all the different flavours.

[@Crispynuggets28]

Deborah injured herself in a car accident. She said afterwards : "If only there was a way my driver could have known we were going the wrong way down a one way street"

[@jakepg_07]

2:13 I’m surprised that’s passed the edit 😂

[@Liberty_Freedom_Brotherhood]

Well noticed!

[@edwardferry8247]

He doesn’t know the origins of the reference to moonshine, wrong country and wrong century .

[@oyuyuy]

So, small companies are often valued based on their assets and their profits - these are both zero so how does he come up with a £4.000.000 valuation? I'm not sure I would've paid £200.000 for 100% of that company.

[@getin3949]

Dude, YOU didn't revive Moonshine, it's been here in America since people knew how to make alcohol from sugar.

[@blindbrad4719]

Is even produced in prison bogs

[@will-i-am-not]

It's been world wide for thousands of years

[@person3848]

so basically sarahs idea was "im assuming that you have been given the ability to negotiate within a certain structure, and i also assume that my best offer is still outside that structure, so im not even gonna ask"

[@gracesiegel7849]

When he revealed it, they were investing in the daughter company not the main one and that that company was almost 1,000,000 pounds in debt… I had a sneaky suspicion that the two founders did not show up for those reasons rather than the logistics of travel.

[@jack-a-lopium]

I was under the impression that the production team on DD had changed and they'd done away with the 'wacky failure' type car-crash TV... glad to see I was wrong :D

[@kaliou6645]

👴🏼Touker: "I don't get outta bed for 5%... But what I will do is give out some Touker Time" :v0

[@cantthinkofausername8698]

Its quite strong, its 25% 😂

[@boomschool]

my wee has more alcohol than that yes so yeah your loling was justified

[@stricklinr]

being served with a straw on the lid... 25% is pretty strong to drink in that manner

[@tetri90]

@@stricklinr Yeah but for a beverage that claim to be a moonshine ....

[@xXHashassinXx]

​@@tetri90right? I've got some moonshine in the house and it's 96%...and costs about 2$ for 500ml.

[@hugolindum7728]

25% isn’t very strong. A whisky or vodka is much stronger.

[@kayb2445]

Remove Steven and bring back Tej

[@draculastraphouse7863]

I honestly don't really like Tej either but he's still WAY better than Steven for sure

[@ironchef8000]

I find Steven to be annoyingly full of himself while bringing little to the table.

[@LG-ro5le]

Steven is a snake 🐍

[@TinyDancerO]

I like Steven. He's young and brings that to the table. He has a younger audience reach.

[@OntologySlays]

Steven is the best, he’s the richest too, best thing that happen to show was someone with cash thinking yeah I’ll buy 10% for 70k. A days wage for him

[@deathforce2]

this is what you call a scam, they litteraly have to keep asking questions to get the truth

[@SashaKingUK]

how strange had no idea this was company was on Drangons den they sell these moonshine near the garden centre near me for £35 a bottle

[@scottyk200]

He needs to include a brown paper bag , a park bench and a little vial of powdered regret, and the brand would be complete.

[@Polly-xt5pc]

Look at how successful they are now and the turnover. Well done guys

[@johnhewett9483]

no chance of investment ridiculous valuation, heavily in debt, max has only 5 per cent

[@robertheinrichvonseyfenste267]

I buy these moonshine drinks in bottles like these for many, many years in The Netherlands

[@Jasper-Holland]

Where do you buy it? Gall & Gall?

[@kyleanuar9090]

They're probably over paying themselves to be in the red despite the sales.

[@stampatron]

Steven is a Janner? No way! lol

[@avavanhuyssteen5621]

This seems to be a popular product on Amazon

[@BreakerzStar89]

Close your eyes and at times he sounds like Chris Hemsworth lol 😆

[@AlexDunning]

I got a bottle of this in the Chester Xmas market it’s lovely stuff !!

[@lus]

In America we get moonshine for $10. $40 is too much

[@expertizer]

Market it to european hipsters and you could sell it for the triple price

[@deerheart87]

​@@expertizerexactly

[@joshstryker214]

this drink is amazing. its like mana from heaven

[@NullifidianYT]

Wide jars not comfortable to use, specially when drunk.

[@MrDecBC]

Bought some of this product a few weeks ago, really nice stuff!

[@MatecaCorp]

The worst part of this pitch was that the social media obsessed guy was one of the dragons

[@boomschool]

if during a minutes long pitch you still coulnt get his name, salute to your incoherence

[@ramukaka5427]

Why is the music so loud. I can't hear anything the narrator is saying

[@chaytiano6896]

Then don’t watch!

[@highgarden9704]

Use subtitles

[@deepfiix]

Not hearing what Evan is saying is a good thing.

[@martins3993]

It's mastered for TV someone said. Apparently it doesn't work well on modern devices.

[@Al-Hunt-acrylic-painter]

Yes, you said.

[@chrishart8548]

Is one of the dragons that guy that does diary of a ceo ?

[@BabylonCentral]

Yes. Steve Bartlett .

[@jr5925]

Served in Mason jars, faux-1920s, kooky flavours. The ultimate hipster brew.

[@ianlister7333]

honestly insnae people are still trying this The value, the debt, the ownership set up totally insane.

[@Poemiserable]

What do you mean? The guy was obviously there for free marketing, not an investment, and he got exactly what he was looking for.

[@AdamSternberg]

50 proof is pretty weak "moonshine"

[@banagan4604]

Stylish mason jars? There should be a trap door, activated by peak bs.

[@V77710]

Thank you

[@dominicmeehan8322]

Peter wants a piece of the company with a proven track record…how on earth did these guy make their money if they never took risks?!

[@annaagapova3583]

They took risk. Now they want to invest in scaling up, not starting up

[@backupaccount2394]

6 years ago , in my late teens I impulsively stole a bottle of moonshine from local Morrisons. It got me and mates absolutely clarted. Went bin-tipping

[@Al-Hunt-acrylic-painter]

You sound very mature

[@backupaccount2394]

@@Al-Hunt-acrylic-painter I wasn't, it was 6 years ago

[@boomschool]

let me knoe where you live, so i can inform the authorities, the statue of limitiations on petty theft is ten years

[@Al-Hunt-acrylic-painter]

@@backupaccount2394 I'd be too embarrassed telling that story.

[@Al-Hunt-acrylic-painter]

@boomschool morisons is a British supermarket. So presumably he's British too. What is a statute of limitations? Also in Britain you wouldn't likely get more than 6 months for a petty theft.

[@MiltonRodrigues-uo3lp]

What happened to this Company ?

[@Katie-hj5eb]

Isn't vodka like 40%?

[@willowwren7752]

Wait this is not new Debra has her cast on 😢

[@davidtierney3615]

Irish brand name but German owners 😢

[@tedcrilly46]

t'is cultural appropriation.

[@phillipburrell5365]

So $200K for 5% of 5%??

[@iansmith9125]

Is it made with real moons?

[@colmwhateveryoulike3240]

No. Real shine but not real moon.

[@ElainaKendal]

How annoying is Steven. He constantly bangs on about his millions of followers. Get over yourself. Social media this and that. Yawn..... However, this moonshine I have tasted and its absolutely amazing.

[@Al-Hunt-acrylic-painter]

Struggling to get followers are you?

[@TheManInBlueFlames]

This guy deserved a deal! Only issue is that his company was a franchise. He seems to acknowledge the problems with the business.

[@Maxon-x3t]

No he didn't. No sane person would invest in that

[@stevecarroll6760]

When Evan says “packs a serious punch” do you think he tried it?

[@Pret9p]

Love Stephen ❤

[@JohnSmith19282]

Met this guy and bought a couple of these lovely stuff

[@valeextalks]

just because of his nearly $1M debt, they even couldn't offer to buy entire 5% of his share.

[@richardglenn2440]

I bought a large jar of this last month in weymouth. It really is nice stuff and blows your nuts off

[@skogis06]

I bought this at a German Christmas market a few years ago. Its descent but not great

[@peterreber7671]

25% alcohol is not really that much.

[@truckinghell1655]

I tried this a few weeks ago at truckers and wow lovely product but didn't get my wallet out at 40 quid a go shame if it was closer to 30 no hesitation

[@gazabeebles]

peters been unusually quiet

[@martins3993]

This moonshine is actually really nice. Someone gave me the toffee flavoured one, it's really sweet and tasty.

[@Sam-qh1sh]

But you’ve not brought any since??

[@slowazzd2165]

Trust me that's not real moonshine lmao

[@getin3949]

That brand is only 25%, the stuff in America is 40%. You might not think it's so tasty.

[@getin3949]

40%, made in America and NO flavorings, just pure shine. This stuff isn't the real McCoy.@@slowazzd2165

[@martins3993]

@@slowazzd2165 I know that, it's the name of the product.

[@jamnoise72]

2:14 LMFAOOO

[@bradleymilton9372]

Peter swore haha

[@savannahjackson8513]

Don’t these people ever watch past episodes? How after 15 years do people keep coming on making the same mistakes that past pitchers made??? He clearly just wants free publicity.

[@Gareths-Travels]

They are big in Germany , also online through Urban Drinks

[@jditas]

He only had 5 percent of company that makea a loss and is in debt what a waste of time

[@MEECHIO]

200K for 5%..Delusional......

[@JRChannel0]

Couldn't help but notice how red his ears were lol

[@peterd788]

Those aren't mason jars.

[@maxthelab8457]

Yum - what a hunk!

[@nineteenfortyeight]

😂 moonshine is known for tasting like a$$ and causing blindness

[@SaraMKay]

My mum has a jar in her cupboard 😳 she lives in Bavaria

[@Jammin-thru-Life]

What is the point of employing a PARROT!!!

[@martinduggan4077]

I miss,Rory wirh the best job in the world

[@alejorag]

What do people drink in England that they think 25% is strong lmao, or is it just a Dragons' thing?

[@munky342]

We drink much stronger than 25. Obviously. Peter wasn't expecting it to be that strong, however. Probably expected more of a mead strength drink.

[@Eire32irish]

With all the money in the world did peter just wonder how too open the bottle 🤔🤔🤔

[@K_Hip]

2:28 admittedly an alcoholic

[@rafeikasratali213]

Did Peter actually say that's some serious chit

[@ryllightning]

Hehe so did you all get it? It was only an commercial for them they knew no1 would invest in it ;)

[@henryobrian9697]

Hey Editors, how about you stop using thumbnails using this podcaster/influencer? We want to see real dragons not that chancer.

[@uditfonseka]

Give me 600,000 pounds cash and I would buy the business for one pound and Im still taking a risk.

[@mattsnap3986]

This brand is very very tasty, me and my sons love it, not cheap but very very nice. Nut flavour is lovely.

[@mikeg7411]

50 proof shine is a joke

[@aldomir]

Why didn't the Germans do a live video call?