Dragons Flood Floatation Device With Offers | Dragons’ Den

James Halliburton pitches his Waterbuoy idea, a key-fob fitted with an automatically inflating balloon to keep keys afloat when they fall into the water. James is seeking an investment of £100,000 in return for 10% of his company, Seatriever International, but will it pass the Theo Paphitis test?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Waterbuoy

[@yogihaughton]

Now cocaine importers need never lose a kilo overboard again

[@niphotwala188]

Lmao😂

[@ciaranm183]

very good

[@mrsurprise2294]

Oh boy that was a close one thank goodness for water buoy

[@Archerdon88]

Best comment i think ive ever seen on KZbin

[@EatCarbs]

Finally! lol

[@isals8498]

Peter sitting there thinking how he doesn’t believe in this business at all but splitting it with Theo might mean getting invited onto his yacht

[@horns2525]

That wait for the floatation was intense! 🎈

[@harryoates91]

Squeaky bum time

[@sbaxter4207]

it certainly would be if it was on a life jacket, on a baby in the dark waters.

[@johnmc3862]

True but Edited.

[@guitarsolos89]

They edit it to appear dramatic. Dont be so gullible 🤣

[@Sam-qh1sh]

Will it work or won’t it!! I was on the edge of my seat

[@Lauren72382]

Can we get a helium balloon system of this? So when I lose my keys somewhere in my apartment they just float to the ceiling?

[@bash547]

You must have no furniture, no pockets and low ceilings.

[@moogleking]

good idea someone make it lol

[@CrImSoN1708]

Forget the keys put it on the tv remote

[@lj7169]

Just get one of those whistle things.

[@SpaceCoyote247]

just don't lose them outside

[@VinzentC]

I swear this was the first ever Dragon's Den pitch I saw, randomly found the show as a kid and stuck around to watch this pitch

[@robinabernathy2829]

"That just makes me feel like I wasn't paying attention and I was". Clearly she wasn't.

[@201081hero]

I do enjoy using the "as I explained before" line at work sometimes with those who I know are only asking questions because they hadn't been listening.

[@Mark..P]

Buoy was that a good one 🤣

[@jreverie7018]

😝

[@jxcxbshxnkz445]

🤣🤣🤣

[@BenjaminGoose]

Good joke but it doesn't work for yanks who for some reason pronounce it "booey". XD

[@peterd788]

Things were a bit rocky in 2019 and 2020 but in 2017 and 2018 the company had sales of £11 million and £12.3 million respectively with profits of over £650,000 in each of those years.

[@ISellSigals]

Wow, that's impressive.

[@lifeafterlife3990]

These are the comments that i look out for

[@annajones9701]

Not bad.

[@johnmc3862]

Link?

[@Penguipp]

@Travel Crawl ah yes it's me, I'll get back to you soon

[@giantspiderproductions3356]

James Caan gets passed over in favor of Theo and Peter: “James has done it!”

[@uzijn]

hahahahaha that didn't even occur to me lmao

[@mikeconnors9287]

Loved how it took so much force for Theo to pop the balloon that his hand hurt and he was shaking it while heading back to his seat.

[@laurinollitaneli]

After having just dispensed several floatation devices into the sewage network: You know, i'm something of an entrepreneur / inventor myself

[@BenjaminGoose]

Cool, what do the devices do?

[@halomena]

That was a crappy joke

[@borischan5252]

@@BenjaminGoose wouldn't you believe it, the devices can help remove waste from a body, and literally every human ( and living things) could use them, The market is huge!

[@laurinollitaneli]

@@BenjaminGoose the devices do doo

[@jaa9721]

You've got to be shitting me

[@vankyer]

WHAT HAPPENED!!! - At first James Halliburton accepted the Dragon's investment of £200,000 for his Waterbuoy key-ring - a device which was designed to prevent valuables from sinking. However, after some consideration he ditched Peter Jones and Theo Paphitis, claiming that he wanted to go it alone. The reality is a little more complicated: whilst testing balloons with LEDs, Halliburton's neighbour's children started playing with the illuminated balloons. He quickly realised that there was a wider market for the strengthened balloons, and decided that he could do without the two millionaires hanging to his coat tails. Having cut them loose he launched the Illoom Balloon, designed for use at children's parties, which sold an incredible 5 million units in under a year.

[@SoManyRandomRamblings]

Thank you.

[@Mika-85]

And the sense of your copy and paste is... what?

[@criticaljacques2237]

​@@Mika-85 to provide an update for anyone browsing the comments that might have been interested in the fate of the product and/or how this deal shook out (the majority of whom may have been curious, but not enough to actually research it themselves). Does that help you understand?

[@arcticmonkey4326]

​@@Mika-85 sad

[@guitarsolos89]

"27 year old" He looks 40+ to me.

[@annajones9701]

I am 40 - he looks older than me

[@strangelylookingperson]

@@annajones9701 Cause you probably look 60+

[@annajones9701]

@@strangelylookingperson I look younger than his real age

[@strangelylookingperson]

@@annajones9701 Cause you're beautifuuuul, that's true!

[@roberthutchins4297]

@@annajones9701 I'm 22 (and a quarter). I also look older than you.

[@argayudhistira1113]

Thank god finally you upload a video, i was starving and my lunch was getting cold

[@israelcm7246]

Lol... I guess lots of us wait for these videos ...

[@radiance65]

🤣🤣🤣

[@khandadonb111]

And then they upload a video that has been on KZbin for over 10 years

[@lizardskinyrd9441]

I felt this big time.

[@Gaeton_Dugas]

Peter got uppity when Theo mentioned his brand new yacht

[@lNappa]

Peters the richest dragon

[@COMMAND3R1]

My 856th pitch in 4 days … send help 😂😂😂

[@yogioto]

That would take you around 6 days with no breaks, so I call this bs

[@RockyDave]

help

[@khandadonb111]

@@yogioto nothing gets past you

[@yogioto]

@@khandadonb111 don't ask how or why, but when I see numbers the solution pops up in my head. Roughly 8560 minutes are roughly 6 days :)

[@RockyDave]

@@khandadonb111 Today's best comment?

[@Jamie_Winsh]

This is one of my favourite products that have come on the den

[@DNOPLAYSGAMES]

‘I’m not gonna invest, so I’m out’ ‘Okay, whatever floats your boat..’

[@petece3673]

This is an amazing product

[@Jessebella1]

I saw this many years back, I think the idea is great

[@sp3ckedout224]

Tbh this is ridiculous. The amount of time it took for the balloon to deploy with the 1KG weight was far too long. If that was in real water the weight would have floated way deeper than shown in the tank and the balloon would not be able to cope with the pressure and rise the weight back up. Surprised the dragons didn’t catch this

[@Jackomac43]

Not much to back this up but look at how long it took for the keys balloon to inflate, it was much less time. I think they deliberately edited the section with the 1kg weight to make it longer and therefore more tense for TV viewing.

[@-b8683]

“Surprised the dragons didn’t catch this” says the person who didn’t catch that it’s edited for TV 🤣

[@sp3ckedout224]

@@-b8683 what difference does that make you fool they still invested in an unreliable product.

[@arcticmonkey4326]

You do realise how old this clip is? They invested in the product and it made money so your comment is not only retarded but irrelevant.

[@cekojuna6930]

@@sp3ckedout224 you do know the point of investment is to make an unreliable product a reliable product right? That’s how business investment works sometimes. It doesn’t take a genius to think about this.

[@sbaxter4207]

Tested: "making sure each one reacted in the same time"

[@B_Bodziak]

Every boat ignition key I've seen has always been attached to a small oblong piece of foam that floats.

[@sdstim]

meheh what about a bunch, this lifts weight and can be attached to other items of value you may knock in the water

[@taowroland8697]

@@sdstim I've been on board boats since I was 6 months old; nobody would ever buy this garbage. Car keys are stowed in the chart desk when the boat is moving, and ignition keys have foam floats. In the harbor, a diver can be called over to retrieve sunk items for 20 bucks, which is actually preferable since if it floats or is semi-bouyant, there is no telling where it ends up. At varying depths the flotation will not carry the item higher, and ocean currents will whisk the item away at 3-5 kts, whereas sunk items generally will stay put near where they fell in.

[@moltderenou]

@@taowroland8697 - Or you just call Mr LPL

[@khandadonb111]

This video has been floating around KZbin for years

[@oxymoron02]

And? You do realise these clips aren't new?

[@khandadonb111]

@@oxymoron02 that's my point.

[@PaulStewartAviation]

@@khandadonb111 I got your joke. 😉

[@kimdaisies2660]

Seen what you did here 😆😄

[@Mr_Weven]

4:10 - forgot how intense Dragons Den music used to be, nearly spat my noodles out!

[@colinrich3226]

it would be great if someone could put together a chart measuring, if the dragons had said yes to all deals, based on the final percentage offered by the Entrepreneur, would they be ahead? how many went bust, how many went on to great things (with or without dragons) . Would they have made cash. there must be 300 odd companies

[@lj7169]

@nature lover Yeah, I think the show works as more of a PR stunt than actual valuable business opportunities. Millions must have been lost.

[@sierrahhofzon3878]

They track that on Tiger Mobile's website

[@bottlewaddle6677]

@@sierrahhofzon3878 really

[@lasarith2]

Dragons den Wikipedia page

[@NullifidianYT]

"Well done" Every fing time!

[@readmycomment3157]

This is a big international company now, and in the end he didnt go through with the investment. Good man.

[@Yobbie72]

Just did some reading up on this, and Haliburton renegged on his agreement and gentleman's handshake and decided to go it alone without the Dragons. Looking at his website, it appears he never reached the big time.

[@archangel6415]

Great deal, he’ll do well!

[@danielkarmy4893]

You know when that music plays at 4:12 that they're onto something...if that piece isn't called 'We're In', they've missed a trick!

[@ShoppingwithRina]

Good for him

[@RyanHorseHelmet]

I need a balloon system for my drunk ass at the lake. GIVE IT TO ME THEO THE FETUS!

[@hezar5166]

Surprised the dragons didn't go for a higher stake. With no sales they could have asked for 50% or more.

[@apocalypsed8]

Probably because the product seemed to be well protected.

[@scienceevolves4417]

@@apocalypsed8 not protected from Theo's test that's for sure!

[@chelseamarshall2489]

Just got on my lunch break 😂😂

[@MADMAX7330]

The coolest product to come the den, by a mile!

[@lj7169]

You just wanna pray it doesn't get caught on any fish on the way up.

[@SinkyYT]

Jeez, that's an old one.

[@KarrierBag]

I live on a boat, i have two cork balls on my keyring, I don't think this is available anymore

[@skiffgoal5643]

If he's 27 then I haven't been born yet

[@jcknowles18]

imagine losing your keys in a flowing water. Instead of just picking it up you have to chase it all the way once the floatation device activates.

[@nicolasmaximus2286]

✅🤭😂

[@pupplemupple]

balloon money

[@Mike_5]

The downside to this idea is you have to carry a large white 1KG weight around with you at all times

[@ellenkarlsson9490]

The dragons are not asking the right questions! To what depth is this functional? Has he tried it in deep water (deep sea)? The 1 kg is already struggling at 0.5 m, there's no way it's going to be able to lift that weight at 10 m.

[@BenjaminGoose]

These pitches last for hours, this video is only 12 minutes.

[@ellenkarlsson9490]

@@BenjaminGoose They would've been included had they been asked

[@bubbleboybenni]

Wrong

[@LightPuddle]

Good Question Ellen - something the Dragons missed ! Not only that but the claim it can 'lift 1kg' is a bit deceptive. In water, 1kg of lead will need a bigger balloon than 1kg of say, waterproofed brick because of the water each object displaced itself. Also, your depth question is bang on. If the keys fall to 10M, then (any scuba diver will tell you), the pressure is 2ATM so the balloon volume (and therefore the lift) will be halved. 5 Dragons and not a physics GCSE between them !

[@Locutus]

Ben, they don't last for hours, but they do last for over an hour.

[@lindsey6421]

The investment fell through, he decided to reject their offer afterwards. From what I see online the business did well but appears to be struggling in more recent years.

[@algorhythm1454]

Link?

[@lindsey6421]

@@algorhythm1454 google lol. I’m not going through to look up the links now but I found this information from a 10 minute google search

[@BenjaminGoose]

@@lindsey6421 Sounds like you made up that "information" then.

[@lindsey6421]

@@BenjaminGoose google it then lol

[@Adam23200]

@@lindsey6421 people don’t understand all you have to do is a quick search

[@konradvonmarburg7733]

How you can make a three year projection which is believable is beyond me.

[@agriculturelk2551]

This idea is great. How can we find bulk of this?

[@wynwilliams6977]

From having a look to see if they had success with it anyway.. no, failure of a product that breaks often expires after two years, will go off if to much moisture in the air etc etc so didn't get any major adoption

[@montelvontaviouspore]

I drop a floatation device most days 🤔

[@ezatron9766]

I love his confidence

[@raqueld1424]

Theoper Fetus. Love the subtitles

[@johnmc3862]

‘The wall’ hadn’t been introduced yet.

[@erepsekahs]

I have never seen a man get it up so fast. It's brill.

[@TravisBickle0312]

This guy is my age, when the hell did I become a grown man?

[@David-ve5iq]

When you turned 18.

[@TravisBickle0312]

@@David-ve5iq When the hell did that happen? I was in school 10 minutes ago 😂

[@lnspector]

He looks old as hell for his age. Don't feel bad for yourself, feel bad for him. Looking younger than you actually are is a blessing, don't let anyone tell you otherwise.

[@annajones9701]

16 in my day. We could smoke then

[@SWUploads971]

My age too lol, he looks more 37 than our age. Also take a look at Tyson Fury, he looks old af for his age too.

[@magusxxx]

Watches demonstration and shivers with antici.........pation.

[@mohammadhashemi1771]

I have never seen a cheaper bunch scrounge and the gang I would say they get heart attacks when an innovator asks for 5 pound

[@SWUploads971]

That guy can't be 27, more like 37.

[@johnmc3862]

Age is just a number.

[@sb_dunk]

@@johnmc3862 and a good predictor of illness and death

[@LolkeDijkstra]

I'm guessing the volume of the 1kg box is just a little less than 1 l (dm3), hence the upward force due to the displacement of (the volume of) water would be very close to the force required to make the box float on itself. So it just needs a little force to make it surface. Had it been a small volume of 1kg (e.g. a lead weight) it would not have surfaced.

[@arcticmonkey4326]

Boring...

[@wardosravin]

So what would be the maximum weight if it was a small shape like a lead weight? ;)

[@sailormoon2548]

Thought this was a great idea I'd keep some on my boat

[@arielsterling2614]

Oh I like this.💜

[@Dibulok]

I've bought one of those in Sweden in 2015-2016

[@LazyBoiOTB]

Just in time for lunch 🍴

[@chickenrun2095]

What's everyone eating today? 😂

[@David-ve5iq]

A Valrhona chocolate soufflée with a raspberry brandy sauce topped with caramelized bananas or just Cool Whip and half a bag of Fritos.

[@annajones9701]

Chinese egg tea

[@chickenrun2095]

@@annajones9701 wow! Haven't heard of that one but sounds really good!

[@mrsurprise2294]

@@chickenrun2095 Running chicken

[@chickenrun2095]

@@mrsurprise2294 creativity points +6

[@Goldstone93]

Company update: they’re still going but made a loss last year of £172k. This is better than the previous year where they lost £737k.

[@yannick9473]

Because of the gas inside this makes it extremely expensive to export requiring a dangerous good certificate and special packing. Also you have to buy several of them not just one to regain something lost on board. Not commercially viable.

[@dotValkyrie]

He actually changed his mind and went alone later on and sold 5 000 000 of these baloons year 1. Made a turnover of around 3.5mil I believe.

[@yannick9473]

@@dotValkyrie wow am completely gobsmacked he managed to sell this many in his first year of trading assuming with a limited marketing budget. If this is true I believe he would exceed the sales of any other product appeared on DDUK. Just to give you an example Trunkie sold no more than 40.000 in his first year of trading (20.000 before appearing on the show) raggae raggae sauce with a much bigger marketing exposure sold 40.000 a week (just shy of 500.000 in his year of trading) I can only say I'm completely gobsmacked.

[@TheLemonyOrange]

Just had my KFC delivered, now I've got something to watch whilst i eat it

[@andyh7777]

What did you get?

[@TheLemonyOrange]

@@andyh7777 zinger rice box, tango, large popcorn chicken and chips

[@andyh7777]

@@TheLemonyOrange no gravy?

[@TheLemonyOrange]

@@andyh7777 my local KFCs gravy is always a but hit or miss. I was trying something new today with the rice box tbh, normally a trilogy box meal guy with gravy or beans 👌 never thought if be typing my KFC order on a comment to a dragons den video haha

[@flopnessmonster5114]

@@TheLemonyOrange I'll offer you all of the likes you were after, but I want 25% of your zinger rice box. I would also be willing to split the deal with another commenter

[@RRX]

I've been on a dragon den binge... I've even seen Jenny make an offer.

[@ropeisnotadink]

Found one yesterday, An offer got rejected from another dragon Then she made the exact same offer 😅

[@AW-Services]

Amazing what an alka seltzer tube and balloon can do

[@giantspiderproductions3356]

5:50 alright but did Theo have to let it fall back into the tank? I mean who’s gonna stick there whole arm in there to get it out afterwards?

[@scienceevolves4417]

Is this thing capable of picking up seaweed from deep seas on the east and west coast of Scotland? I know of a man by the name of Rory who could utilise it to a great extent!

[@christinebartmann7252]

Oh yes we have all got Boats. Lol. HA HA

Question1: I'm on a boat... got my keys in my pocket... Someone splash water on me, throw a glass of water at me, I spill my beer... does that thing gonna inflate and rip my shorts !??? Question2: Does that thing work only once ? I mean, if I'm that distracted or careless to the point of dropping my keys in the ocean... this could surely happen twice in the same trip. Can it be reset ? Or I'll have to buy/use another one ? "So for those reasons, I'm out." -Said the keys before jumping out of the boat !

[@lasarith2]

2:47 someone lurking in the background.

[@Jessebella1]

The squeezing it to break it is pointless test but ok lol

[@johnmc3862]

The Theo test series never took off.

[@ricknelsonm]

I kinda thought that was Charlie Veitch

[@mikep11218]

This Hitman Contracts music.

[@Whigu]

Many years ago I had two of these on my Drone when I was filming over water. Luckily never needed them before drones get so boring that I sold them away :-D

[@inthemouthofmadness5910]

Well with Debra was paying attention she wouldn't need to ask questions he already explained.

[@zandemen]

1:30 that's a rather large weight to attain 1kg of mass. Exactly how much water does it displace? Looks like around 1l, so the negative buoyancy would only be around 0, since water is exactly 1kg/l. in other words, your weight is nearly weightless once it's submerged in water.

[@Patricia_Angeles]

no good if you loose your keys in the desert

[@Ziphoroc]

Where can I buy something like this, today???? I need this to feel safer having my phone and keys in my pocket while fishing. It’s brilliant.

[@kmdewhurst]

You can buy it from his website.

[@Yobbie72]

yeah, and watch it float away. lol

[@x_dolly666_x]

Yeah buoyyyyyy

[@Anna.T.]

Title is an Evan Davies worthy pun.

[@sirhenrysimmerson9385]

Happy lunch

[@adedaremayowa2637]

Fried beans with veggies

[@jreverie7018]

Nice! Lentil, black bean and salad wraps for me 😝

[@RockyDave]

Good old-fashioned chip butty.

[@jimmycrackers3358]

Grim🤢

[@x_dolly666_x]

@@jimmycrackers3358 hahahaha

[@rhone81]

Anyone know how Jenny's been coping with lockdown? Been over a year since she was out.

[@scottishmudders8357]

So underrated

[@bellareid3488]

The first thing I thought was this would be handy if my keys or phone fell down the loo! LOL. Limiting it to the boating community is a small market.

[@travelsound619]

You'll have blocked loo, and if it's your phone, you won't have phone to call your plumber

[@ThePlugTurtle]

@@travelsound619 checkmate, mate.

[@johannagel4520]

No it's a huge market you numpty

[@bellareid3488]

@@johannagel4520 Well, finding a use for it so it could be used by the general public would be an even BIGGER market. There's no need for insults. Communicating respectfully makes you look like a better person. Enjoy your day.

[@johannagel4520]

@@bellareid3488 Numpty is a light-hearted jibe like doofus, so cool it with the moralism. What makes someone a "better person" is subjective. The marine market is huge and nobody is stopping you from buying this regardless.

[@boneyarsebogman]

Wow. Now THAT's a successful company. They turned down the deal, but went on to partner with places like Disney and launching in the US.

[@ellenkarlsson9490]

I wouldn't call them super successful, besides, this isn't even the product that's selling.

[@BenjaminGoose]

He's now turning over 400,000k billion pounds anally.

[@casanova--]

All I can find is... him turning down the offer and then selling LED inside balloons. Not as exciting as saving lifes, by making his prototype bigger.

[@-b8683]

@@ellenkarlsson9490 you wouldn’t call making 700k pure profit each year since 2017 a success ?

[@arcticmonkey4326]

@@ellenkarlsson9490 He said successfull not super successfull.

[@arcticmonkey4326]

1st pitch i saw.

[@finnheidenreich947]

How would this be better than a buoyant super dense foam

[@martinmatshidze8692]

Man: Hi my name is.... The dragons: ferociously taking notes

[@martinmorrin3889]

Winner

[@mrsurprise2294]

Dragons write in capital before he can finish chika chika slim shady

[@jreverie7018]

This could’ve saved me breaking a pinky finger and some toes trying to find my dads car keys when getting shellfish off some rocks. Fell a few metres down and got stuck between some with an oncoming tide when trying to find where my dads keys had fallen into the water 😝. My hands protected my head. Luckily some old dude hot wired my dads car right before the tide swept it away. Farther son bonding gone wrong.

[@Khonnell66]

Jesus Christ haha

[@kevinbissinger]

I disagree with your takeaway. Quite the opposite in fact. You came away with a story. That's bonding gone right.

[@hector2105n]

@@kevinbissinger Depends. Some people want to enjoy the journey, not the upcoming result. In this case, he had a bad time during the bonding and broke some bones at the end.

[@jreverie7018]

@@kevinbissinger hahaha good point

[@Dmrdecs]

Wheat if it gets rained on?

[@yzdatabase4175]

after the first time you can buy a new one

[@tee3114]

Why did Theo let the keys drop back in the water after popping the balloon 😭

[@TheHorrorGuy1978]

I know right. That was a dick move.

[@jonbedker5229]

Every fisherman should have this.

[@SoManyRandomRamblings]

Depends on how fast the water is flowing

[@geoffm9944]

Too many of these deals struck in the den quickly fall apart and this is no exception! To assess and appraise this product needs at least an hour when questions need to be asked concerning the materials, it’s reliability, and a thorough examination of how it copes in different situations. Just a quick demo and several questions is not sufficient time to gauge whether it’s worth investing in. But Dragons Den is for entertainment!

[@iamlegend68]

You do realise these segments are edited right ? Pretty sure each pitch is around 30-45 mins probably longer but only the main parts are actually aired.

[@donny121able]

Agree with other chap. They do cut down tye pitch for broadcasting. But they hide the fact a deal didn't go through which misleads the viewer.

[@MikeGush.]

Old episode.. Is the business still afloat?

[@robmarrin6720]

Wouldn't you have made them go to 49%, so that you have majority share 😉👍