Drake's Unintentional Curse on Hip Hop

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In hip-hop, things are constantly changing. While one artist is rising, another is always slowly losing ground. At the same time, new sounds gain traction just as others start to feel washed or outdated. This is the natural life cycle of Hip-Hop. The old makes way for the young, who then create new sounds and go from there. It’s how it’s always worked and how it’s always been. But these days, things have taken an unexpected turn.
Whether he meant to or not, Drake finds himself in a landscape where is unequaled. Where there was previously always someone else lurking behind the throne, Drake isn’t just keeping the seat warm, he’s etched his name into it.
And just as they say that Tom Cruise is the last Hollywood megastar, Drake is currently the last of his ilk in the game. But now that he’s teetering closer to 40, it’s causing genuine concern among critics and fans.
#drake #hiphopmadness #forallthedogs
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Narrated by: Spencer Pearman
Written by: Robert Blair
Edited by: Roman Bill
Music by: Josh Petruccio
Business Inquiries: [e-mail]
© HIPHOPMADNESS 2023. All rights reserved

[@hiphopmadness]

Be sure to check out Morgan & Morgan If you’re ever injured in an accident. Their fee is free unless they win! For more info go to ForThePeople.com/HipHopMadness Thank you everyone for watching ❤

[@Davidvx1468]

Drake is like the Covid-19 of rap, once you think he's done, a new variant rises

[@n3wt]

u gotta admit every channel talking about drakes influence on music in a way

[@LembeckIsStaying]

But most of them are negative. The jig is up with most intelligent people, but he will continue to coast with his insufferable stans and his vapid female base.

[@jayc5756]

Lol. Good 1 😂

[@adnanomer9089]

​@@n3wthow did he influence music? He just ride every wave that come out

[@ollyjhb3872]

@@adnanomer9089most of the game is his sons 😂

[@SKYBL0SS0M]

bruh these Drake videos are everywhere now, i can't escape it😭

[@thezsdlcollection]

facts! 😂

[@austinjones9171]

“And I did it all without a Drake feature” - Mac Miller

[@bigswollcody]

one of his hardest lines IMO

[@Snarf_Le_Wombat]

​@@bigswollcodylol it's forever Wheelchair Jimmy to me

[@jms25th94]

RIP Easy Mac

[@shawnredmond8402]

Mac Miller was mid. He got the Tupac post-death bump.

[@jms25th94]

@shawnredmond8402 Mac is/was one of the most underrated Hip-Hop artist

[@dontebennett6098]

As I said before, Drake is not a man, He's a brand. Amorphous, adaptable, pragmatic and determined to thrive, even at others' expense. He's the apotheosis of the constantly changing music industry. He is creative enough to gain begrudging respect but not brave enough to edge to far out of his comfort zone for too long. He'll show "love" to the new artists and hang out with them to size them up, so when he collabs with them using their flow or style, he can always say that he's just matching their energy. He does not have enough faith in his own musical identity and must constantly ape whatever style is popping, water it down and suck it for all it's worth and then move on to the next trend. Drake is everything a true artist despises in that regard, and everything a long-lived business seeks to emulate.

[@Savage-cx9uk]

Perfectly put

[@ellenpereira9521]

Exactly. This was the most eloquent way to sum it all up

[@zachsteiner]

Well fucking said

[@tunnell72]

Garbage take

[@vagabond4113]

A lot of the time he does other people's styles better than they do. He's lyrical prowess is far better than most in the industry. He can rap on trap, hip hop, boom bap, R&B etc. Arguably, he struggles on drill and Afroswing but you can't have it all. No artist has ever had a perfect catalogue of songs.

[@rickylucia7598]

I'm a big fan of Jack's verse on Churchhill downs, however the whole track was practically catered to drake. In true drake fashion he took the song and made it his own song

[@TheAngryMoose]

According to Jack, as a fan of drake, that's his favorite kinda drake, and he wanted to do that type of song with him.

[@dylanfelix818]

@@TheAngryMoose i mean Jack ain't bad at that style either .

[@ninadganore]

Don't need a track to be catered towards Drake for him to takeover. That has been his ability since the biggening.

[@rickylucia7598]

@TheAngryMoose jack was definitely the best person to have a song with drake like that

[@rickylucia7598]

@@ninadganore what are some other jack songs that are like it?

[@MiniMight]

it’s crazy how drake came from late 2000s wayne and kanye era, and he’s still the superstar for the gen z era

[@mluna1898]

Yeah, his music needs to evolve, smh

[@jonahIee]

​@@mluna1898 did u listen to the video??? or any of drake's new albums. His sound now is completely different than it was back in the Take Care era.

[@mluna1898]

@@jonahIeehis music is basic as fuck, he isn’t deep anymore. He needs to appeal to people his age, rap about those situations

[@cjsantacruz-gv1cq]

Yea hes on a pedophile vibe..going for the young.

[@dashuntas.m4045]

@@jonahIeeyeah, it’s a lot more watered down and basic to appeal to the masses lol. Artistically, Drake from the Take Care & NWTS era are tiers above the current Drake because he’s all about streams and chart success.

[@thabokgwele5268]

I'm guessing people were expecting Pop Smoke, X and Juice to be the new superstars

[@bingobango8168]

X would have been one of the biggest stars by now if he didnt die. Rip

[@babykuttthroat3410]

@@bingobango8168big facts he was really doing insane numbers.

[@okb477]

@@bingobango8168Juice too honestly. Him & X got some impressive stats for how short their run was cut

[@wherezmemallet4879]

XXXtentacion was drakes biggest threat.

[@happypeople3746]

Juice Wrld would have been the BIGGEST of All three simply because he infused Rock, Pop, Rap AND he wasn't CONTROVERSIAL!

[@Hains22]

Drake is doing what’s best for him. The music business has proven to use artists for their own benefit. It’s not his responsibility to make other artists superstars, that’s the label’s job.

[@saintkevinofficial]

And with most artists going independent due to the mistrust of label contracts, what are we exactly hoping labels do? Lil Wayne co-signed Drake. Dr. Dre and Snoop co-signed Kendrick. Jay-Z co-signed Kanye and J. Cole later on

[@djthakid91]

You would have a point if he didn't own his own label and have his own artist such as PartyNextDoor who his constantly stealing music from.

[@ochomunna270]

They call his label "the OVO sweatshop" for a reason, Aubrey hijacks the best material for his projects and even when not he ensures he's on any great song (i.e Partynextdoor ft Drake - Recognize, Rihanna ft Drake - Work originally written and produced solely for RiRi). Drake is a hit machine and he does everything to ensure he stays coming up with hits, he don't care and chose the generic approach to music because it works for him. But he could be doing waaaay more for this artistes, instead he treats them like sh*t under his shoe is they even dare question his approach. Glad Metro Boomin stuck with his vision for "Heroes and Villain" which has been mad successful(2x platinum with lots of records already certified Platinum, 2x platinum and gold). Album got nominated for a grammy and lots of awards, he didn't let Drake's hit hunting derail his musical vision and I loooove Trance ft Travis Scott & Young Thug which is a perfect song and an additional Drake verse would have ruined the musical direction.

[@PuffinPass]

That just proves he is a vulture picking at the carcass of a form of music I don't think he really cares about as a whole. Sure he doesn't have any responsibility to bring up the next generation, but if you love the art form you would be looking for a successor so that the art form continues to exist and grow, instead he does the opposite.

[@ollyjhb3872]

Exactly these drake haters got new excuses every year 😂

[@isaacs.9383]

Unpacking the 'MJ curse' unveils a profound music industry paradox. MJ's 'Off the Wall' and 'Thriller' were transformative, reigniting the industry but also triggering the homogenization of pop. Now, Drake echoes this narrative, catapulting hip hop commercially but perhaps constraining its artistic evolution. Unlike MJ's pursuit of innovation, Drake seems tethered to a formulaic success. Are we witnessing a cycle of repetition or a genuine progression in music? The industry grapples with the tension between commercial triumph and artistic breakthroughs, and the parallels between these two icons force us to question the very essence of musical legacy.

[@ahizzy9362]

Fire take💯

[@isaacs.9383]

Appreciate you bro 🙏🏾

[@octagonseventynine1253]

Drake did not catapult Hop Hop commercially. Nobody buys albums since before and during his whole era. Jay Z sold 140 million records when people had to go to the store and physically buy the album. Streams are meaningless in comparison.

[@brianadjetey7008]

I’m ngl, you got it with this one, fire take

[@B1GN1K]

Amazing comment bro, very well said 👏

[@CouldntThinkOfaUsername]

“You not a colleague you a fucking colonizer”

[@vagabond4113]

A lot of the time the upcoming rapper's highest point is a collaboration with Drake. They find it hard to match that height afterwards. It's funny though... Drake will collab with rappers then diss all rappers brutally with bars about him being number one. Some might say it's all rap but he really means what he says.

[@dftv709]

Well this did not age well. Dethroned!

[@wutangsamurai]

He said he was exiting the rap scene in the next year anyway so shit was inevitable

[@hulahula3897]

@@wutangsamuraihe’s got corporate overlords now man, he ain’t going anywhere cos he can’t smh

[@austinjones9171]

It is not drakes job to clear the way for these niggas 😂 It ain’t on the reigning champ to relinquish the belt. It’s up to a hungry new challenger to TAKE the belt. But these new rappers can’t do that cuz they focused on tik tok and ‘the trenches’. New rappers are myopic af. They ain’t tryna be megastars or legends they just want their moment. Genuinely don’t think most of em even really care about rapping. Prolly wish they had a KZbin career instead

[@24j-pd1dn]

And i don't understand why he is being perpetrated by Media like this, he keeps Hip Hop going and blamed for it... Broh this is weird

[@KG-tt3nl]

All fax

[@thedon0516]

Everything you said was facts.

[@GM53946]

>Genuinely don’t think most of em even really care about rapping Neither does Drake.

[@ShaneCM]

This is a business. Drake gives and takes like he’s supposed to. The public doesn’t like these artist as much as they like Drake. They could support new artist on their own like they support Drake but they don’t. Why is that?

[@makhensemushwana8050]

intresting question

[@lovegxldii]

Relatability

[@blackthecsr]

They don’t have near the same marketability nor the machine drake had when he was coming out the gate.

[@KG-tt3nl]

Fax

[@Jesuspaid4oursins]

Because of exposure and relatability. When you buy toothpaste, are you more likely to buy colgate? A brand you’ve seen your whole life? Or a brand of toothpaste called Xyeres that’s brand new. That’s what it boils down to. Drake has been around for so long that he has fan from multiple generations.

[@l.a.6337]

And we gon be all right if we put Drake on every hook - Lil Wayne

[@Lee.Lee.9]

Totally agree with everything said. I don’t even know any of the new rappers these days and I usually keep up with them. I just wait for my fav artists to drop at this point

[@jayc5756]

The video was framed to paint Drake as the villain, so idk. But I hear ya.

[@Biggrugger97]

Same

[@DominicHolder-nn3um]

The video is prophetic for what’s happening rn

[@Jalenlane93]

We'll never see another run like this. He's arguably one of the biggest stars on the planet . Whether it's his own music or the countless great features Drakes has done.

[@KG-tt3nl]

Facts

[@DCxSkateboarding]

Bro makes ass music. His money is why he is popular. Man hasnt made a solid project in his life.

[@bobdillan5391]

He's not even close to how big MJ was.

[@KG-tt3nl]

@@bobdillan5391 who asked ? Get off MJ meat

[@Jalenlane93]

@bobdillan5391 Never said he was, but right now, he is.

[@AkFlav]

“If Drake goes independent the music business is over”. That’s a very powerful statement and we need discourse on why Steve feels that way

[@hipking23]

Drake was the only one who released new music/album during the pandemic shutdowns

[@KG-tt3nl]

Hell yeah

[@riddlerecsful]

Africa showed Drake love for that feature with Wizkid

[@codytheendofdays8163]

Drake top charts in SouthAfrca too

[@KG-tt3nl]

Exactly

[@patmtc477]

Nigeria...

[@jamerv777smerf]

Rory was right on the money @ 1:10 like I've felt like this for a while but at least there's others who see it like me. And it's weird for hip hop sake that's why the numbers going down

[@HipHopScenedaily]

I understand the sentiment when making these but yall forget that X , Juice , Pop Smoke and Von were most likely some sort of the next superstars before they died

[@elliothammer9485]

Doubt von or pop would've been honestly, but yeah we really lost a lot of talent.

[@ninadganore]

they would not have been superstars. IMO. Superstars are always unpredictable.

[@thebekgo1624]

Pop would've been for sure. SMH 🕊️💫

[@steveaustine5269]

And people blame Drake for their deaths.🤦🏿‍♂️

[@elliothammer9485]

@steveaustine5269 people only blame drake for X. And that's just because X was against him and threatened his power in the music industry

[@TitaniumTectonic]

He intentionally prevented new artists from being successful.

[@TehStylishone]

Well if Drake does take a break from music like he said after his tour, someone better step up. The community has spent so much time critiquing Drake they arent this way with other rappers.

[@thedon0516]

He lied like a fuck, he dropped a EP weeks later after that. He probably cooking up more music for 2024 😂

[@tevinsimelane4194]

“No Drake Verse” is something I never thought I’d see 😭

[@Sheyi1234]

The theory established in this video is most likely the very reason Drake feels a typa way about Kendrick. He's been doing this move for years with other artistes. He first reached out to Kendrick and took him on tour. However, he never predicted Kendrick would be as big. Kendrick became a threat, and when Control dropped, it shook the game and messed with the attention he expected to get. Hence, his animosity towards Kendrick. He's also envious of the respect KDot gets from the legends of the game. All in all, he couldn't put Kendrick in his shadow if he tried. That's why he hates him. Even his most recent move with JCole is subtly in a bid to put JCole beneath him in the pecking order. He subliminally sonned JCole and JCole fell for it. It's partly why Kendrick hates him. Drake is very sinister, and in Kendrick's words, a master manipulator.

[@warrengosling]

Drake is the venom symbiote of rap

[@arthurswanson3285]

🤣

[@neonthunder3261]

That's shockingly accurate.

[@arseeoliveira6934]

I remember Jack Harlow being groomed as the next best thing last year😂😂and then Drake popped outta "nowhere" and outshined him on his own album😂😂😂and the hype died dramatically

[@thabokgwele5268]

arseeoliveira6934 to be fair, the hype died because Jack dropped a MID ass album right when people though he'd be the next drake. That shit was his own fault lol.

[@ninadganore]

if you dominate for this long, you are not the villain.

[@ryanstroup8625]

Why does this sound like it is narrated by Drake

[@jasonallen3678]

Right

[@zejulien1]

same intonation

[@SterlingSanders]

Is this really a question of a drake curse, or is Drake the only one with a work ethic and desire to continue making music and enjoying the process? Any of these people could have kept going, if they kept making music.

[@Waters..]

Multiple things can be true at once

[@EZ95]

Drake doesn't wanna make music just like Kanye doesn't wanna make music. These are obligations in your contract like when you are at work. It's only when the feedback is so bad and you are questioning their artistic abilities do you get a Kamikaze or a scary hour 3

[@24j-pd1dn]

Agreed, and he is blamed for being the G.O.A.T, he humps in songs with them not take the mic🎙️ from young rappers, and he does the best then called a curse??? MxM

[@saintkevinofficial]

No artist in the history of recorded music has released music on a yearly basis and continued to release it at a high level. Drake just makes 40 and Boi 1Da work overtime to make him beats whilst he waits for the go ahead to record. No artist has ever been able to keep inspired to do that. Not even James Brown was that crazy. Michael Jackson released a project every 4 years. Drake knows people will listen regardless

[@EZ95]

@@saintkevinofficial so Kanye and lil Wayne and NBA youngboy don't exist?

[@levig3576]

“Jayhoose” is crazy, it’s jhus blud

[@KuphelileSwira]

I believe that there isnt really anyone talented enough to carry a generation right now... Plus everything about hit singles and not about albums...

[@shaunwordplay3111]

It's crazy that people still fail to see this is how Drake stays top of the charts. Using new artists and sounds to stay relevant.

[@TheEdwardAlchemist]

Bruh that's what the whole video is about

[@shaunwordplay3111]

@TheEdwardAlchemist it's crazy that people needed to see this video to see how Drake moves

[@LathiJakavula]

This is not true …drakes songs that performs the best are DRAKE SONGS

[@shaunwordplay3111]

@@LathiJakavula how far back do you want to go to test out what you're saying

[@LathiJakavula]

@@shaunwordplay3111 search and rescue went number 1 last year

[@OffTopicKamah]

Tbh.. this sounds like some hating ish to me… so drake is supposed to not make a hit and leave room for less talented artists? Lmao why has no one ever told any great artist in history.. that’s the problem with hip hop culture.. we show love then eventually jealousy when it seems like an artists music transcends a genre

[@ollyjhb3872]

Dude is definitely a Kendrick rider 😂

[@KG-tt3nl]

​@@ollyjhb3872fax

[@Tae223s]

This is because drake refuses to push hip hop forward and continues to hop on trends.

[@happypeople3746]

FACTS!!!

[@andyd3758]

Bruh, Drake has literally be in the game for 10+ years. He put out a Dance Album, Trap Album, R&B Album, and a 6 Boom Bap EP in like 18 months people still hated. Drake since the beginning of career utilized his major platform to put on your new artists and pay homage to the OGs through bringing them out on his highest selling tours, featuring them on highest selling albums, and also using old school samples from OG's to have the earn more bread. Wtf is you talking about.

[@junyaiwase]

@@andyd3758so you just reiterated what he said then wtf is u talking bout.. LOL!

[@Pedroepacas]

Huge stretch and big lie... How is jumping on other artists tracks and making them BLOW from night to day "not push hip-hop foward"?

[@jasonallen3678]

@@junyaiwase Right

[@devon_dahlia125]

What’s crazy is I bet Drake has another strategy for when he would be exposed for his current strategy. I’m not even a Drake fan but I respect his genius and can’t wait to see what comes next 😂

[@Alvin_Turner]

Drake - what's next? " We'll see what's bout to happen next, ok ok ok!?"

[@onedayatatime1494]

U a fan bro just admit it

[@pastqr]

Drake is going out as one of the GOATS

[@ollyjhb3872]

THE Goat

[@tunnell72]

Drake will go down as GOAT.

[@ollyjhb3872]

@@tukayz254 take care & nothing was the same goofy

[@pastqr]

@@tukayz254 yeah....okay

[@Alvin_Turner]

​@@tukayz254 your favs classics can't outsell Drake's worst projects, guess the term classic is overrated

[@weezyf775]

1:30 that's such a retrospective statement. hindsight makes surprises vanish.

[@rosuzzieagnes124]

good year to be a Drake fan first For All The Dogs now we’re getting Scary Hours 3 your goat could never

[@TaataGeo]

Scary hours is fire 🔥

[@surprise23476]

🔥🔥🔥🔥

[@KG-tt3nl]

Hell yeah

[@YaroLord]

music is an ever changing industry, like a line to ride a rollercoaster, there's a line of people and the ride is everything superstars experience along the way: money, fame, sex, drugs, influence, etc. the thing is, no matter how big you get or how "eternal" you believe you are, nothing is forever, everyone has a time to shine and a time to fade. What Drake is doing is essentially refusing to get off the rollercoaster after his ride has ended, effectively sabotaging everyone else in line waiting for their time to shine - he's too stubborn to admit his time is over, and is hurting the genre in the process. Since his conception, Drake has solely existed to bring hip hop and pop closer together. He's a performer and entertainer, not an artist. Just take a glance at his discography and see how many collabs he has. His work is based mostly on collabs because he's a parasite leeching off other stars that are hot atm to stay relevant. Kdot was right all along, he's not a colleague he's a colonizer and a culture vulture.

[@moneyyjamal]

Drake is just using other artists like yeat sexyy red to stay relevant N FOR PPL WHO WHO SAY HES THE MICHEAL JACKSON OF THIS GENERATION YALL ARE SICK ASF BRUH

[@brianturner4760]

Going independent as his level Is nearly impossible and a lot of works

[@jayc5756]

Wait,how you frame that Drake/Tory beef like Drake was taking shots 1st?? Everybody already knows that Tory started that...and that was Drake's response. Cmon now.

[@KG-tt3nl]

I commented the same thing 😂 he really just did that

[@CuriouslyWatching]

And why have these musicians been doing a colab with Drake, if not to also ride his wave? If Metro could also say no, then so can all the others. This is simply playing the victim, when in reality, they just want the fame that comes with being associated with Drake. What they ignore is Drake is more experienced than them and knows how to ride waves better than they do

[@KG-tt3nl]

EXACTLY

[@N0va]

Honestly, I just wish he'd do more for the city of Toronto and the artists within it

[@ManLikeJoey90]

So the artists can diss him soon as they get big?

[@kevinmcmarrow]

I got one thing to say… SO WHAT Drake diversifies his music and shines light on different genres. WHO ELSE DOES THAT?? They all stick to their genres and dont fuck with anybody else. Drake is needed and new artists need to take a page or chapter out of his book.

[@nnnnnn496]

Kanye

[@codytheendofdays8163]

​@@nnnnnn496kanye is always hip hop, all hip hop albums, but he's better than 90% of them, He's got some christian elements

[@ninadganore]

new kanye is trash.@@nnnnnn496

[@Alvin_Turner]

​@@nnnnnn496 ye fans are one of the delusional fans in the world

[@syrhusprod]

But he just profits off of these genres without adding anything original to them

[@MrAVGNdude]

Drake fell off quality wise after 2015

[@TananeWhitfieldArt]

This didn’t age well. 🤣

[@xerostarkx8418]

Kendrick: say less

[@thatgurunia]

It aged VERY WELL indeed

[@kagisomodipa6224]

I'm sure Drake sees the thumbnails on some of these videos and laughs 😂😂

[@understanding77]

The Weeknd imo would be a close second. Especially since he’s going to rebrand himself soon. We don’t know how gamechanging that might be for his overall popularity

[@Mushtaps]

He isnt a rapper......

[@understanding77]

@@Mushtaps no shit, I’m talking about superstars in general. Smart ass

[@ninadganore]

if its not a rapper, then this channel and its viewers wont be interested. You deviated.@@understanding77

[@libertyhuchubranding6876]

He worked hard for what he has and still works hard to get more,why should he do things to favor others what are those other artists doing to favor him? The world is unfair and we are all selfish, you win or you lose such is life? You want to avoid Drake's influence then become better than him and be loved by more people than him, break records like him or more like him, and let people give you the respect you deserve.

[@saintkevinofficial]

Funny you say that as if Drake wasn't helped and co-signed by many artists when he was coming up. Lil Wayne, Birdman, DJ Khaled, Trey Songz and so on. Don't do that. Of course people should expect him to put others on just as they put him on. He barely cares about his own artists on his own label either. It's pathetic.

[@libertyhuchubranding6876]

@saintkevinofficial Is that not what he does to these artists then by their own mediocrity they fail to surpass him like he surpassed all the people who helped him?

[@libertyhuchubranding6876]

and how do you say he barely cares about his artists when he promotes them and includes them on his projects more than any of the people you claim helped him did for him. Have you ever checked drakes story when any of his artists like PND, NAOMI AND ROY WOODS when they are about to drop?

[@saintkevinofficial]

@@libertyhuchubranding6876 PartyNextDoor gets preferential treatment because he writes a lot of Drake's R&B cuts. He barely posts anything about Majid Jordan and DVSN, despite the fact that their music is arguably better than his has been for the past 5-6 years. The guy is a leech. Face it. He'll never collaborate with Yeat again because he got what he wanted. On to the next. He got what he wanted for Majid Jordan who wrote one of his biggest hits. Now on to the next rising star.

[@Alvin_Turner]

​@@saintkevinofficial it's always the idiots that think they know drake personally, if pnd was any good his music would be popping like drake music

[@98kgames4]

I disagree. If Drake or any other big rapper gives you a feature they’re letting the world know who you are in the spotlight is on you now now, after that song goes away, it’s up to the artist to keep the people drake introduced you to interested that has nothing to do with Drake Lil Wayne did the same thing early 2000s late 2000s if he hopped on your son it was a guaranteed smash hit but after that it’s up to you to keep the people listening that’s just like with anything else anybody who successful can give you a hand out a interview whatever you need to get to the top to get the job that you want but if you’re not keeping yourself there after the favor is done that’s your fault and nobody else’s because you didn’t want it bad enough Drake wants it so bad. But he’s willing to do anything. To stay relevant a lot of people don’t have his work ethic. One person I can think of is Lil Wayne

[@jameslight4391]

Finally someone said it

[@Zyairelitboy]

Fr

[@KD-wc4rs]

Can’t compare to Wayne . Wayne literally have drake the blueprint under his wing drake just collabs he doesn’t really try to bring the best out of artist

[@moneyyjamal]

Drake moves are always calculated he just wanna use upcoming artist to stay relevant

[@98kgames4]

@@KD-wc4rs it’s not his job picture your friends telling you you won the lottery bro and you’re not helping me with my bills you don’t know that person a damn thing just because you won the lottery be for real like I said, if you want something bad enough you’re going to do whatever it takes to stay relevant and to be on top Drake knows how to do that that’s why he’s the best plain and simple if you don’t understand that you’ve never put the work in for anything that you want it so bad even though people told you it’s not gonna work out

[@LAZELUS]

Drake does the “if you can’t beat em join em” thing meaning if he see them as a threat he teams up with at least when it comes 2 the newer artists. It’s kinda like triple h in evolution lol keeping the threats like Randy n Batista next 2 him so he wouldn’t have any major threats really drake is just smart 🤷🏾‍♂️

[@arseeoliveira6934]

This is a great analysis

[@keithmutamba1395]

What race is drake, everything.

[@galedribble9535]

Everybody from every country for years: “Drake’s a vulture” Drake: “No I’m not”

[@ninadganore]

hes not

[@HMBFilmer]

Yeahhh sorry he is

[@steveaustine5269]

@@HMBFilmerthen you can as well call Chris Brown a culture vulture for hopping on Afro beats and dancehall tracks.

[@RoyaltyEntertainment510]

Bro this channel STAYS hating on drake. Like, ALWAYS. every time you pop on my timeline, it’s drake hate. lol it’s kinda wild guys

[@saintkevinofficial]

"Always", stop pushing fake narratives just because you hate to see your favourite being criticized. He's the biggest male artist in the world for goodness sake. Like wtf. You expect people to suck him off like a dictator of some third world diaspora?

[@otislamar8613]

That’s why like rock and other genres before it rap is gonna fall. Rap and pop and almost synonymous like rock and pop used to be and where do you go when there’s no higher place to climb. You fall.

[@ninadganore]

rock has a different reason.

[@torywoods5911]

Without Drake flooding the market hip hop would be dry as hell waiting years for everyone to drop. Drake keeps ears listening and then when people drop people get excited for those people. He’s been the constant for 15 years helping everyone eat

[@arseeoliveira6934]

it'll be dry for folks that only listen to radio, tiktok and ig reels music, folks that don't wanna miss out on the hottest topics or something, because if we're being honest, Drake himself ain't doing nothing new or interesting lately. Why listen to the worst Playboi Carti, Lil Yacthy, The Weeknd, Partynextdoor, Uk rappers, Yeat and Bad Bunny's (to name a few) worst impersonations from Drake when I can go listen to each one of them? Then Praise or await anxiously for his music and trash or ignore the others (that he's ironically mimicking). That has to do with consuming what you're familiar with or attached. Me for example I gave up on his.music after CLB after noticing a pattern and Iknow damn well I'm not missing out a single thing, and with the internet, I have a variety on Innovators on my playlist. The only mainstream rap artists that are worth waiting for their craft are Tyler, Travis, Kendrick, Cole, Baby Keem or even Doja, giving that they standout from the bunch when it comes.to their artistic approach, the rest (with Drake included) are a bunch of bankrupt gimmicks that are stale, wave riders that don't push the genre forward, matter of fact, they only stunt the genre's growth since they're the majority now

[@marcbarnes1065]

That’s simply not true😅

[@ninadganore]

its true.@@marcbarnes1065

[@moneyyjamal]

Drake a scam

[@torywoods5911]

@@marcbarnes1065 it is true. Look at where we are now. No kendrick no Kanye no anyone other than new artists who no one is giving chances to.

[@VanyaPopov0]

Imagine being Cole and getting there without a single feature. Legend fr.

[@lookatowel]

Drake floated on trance, low key carried, i see why he took him off lol i see tha paaaain i see the pain in your eyes 🎶

[@vinsemi9734]

Drake has to keep dropping music because he can’t afford his lifestyle if he stops.

[@KG-tt3nl]

Drake is a billionaire 😂 stop it

[@Bigparr43]

I have to say, there are people that have to release music constantly to stay relevant and those that can leave the game for 5+ years like Kendrick and still stay in everyone's minds. Drake has to constantly release new music to stay relevant. Drake hasn't been great for years and I feel like he would get more respect if he took some time off like the newer legends. He is like Eminem, peaked too early but could make a big comeback later on.

[@EliteBlackSash]

The machine found a reliable and SAFE cash cow in Drake, they will never let that entity fail until the fans themselves have just completely moved on. It’s kind of like Call Of Duty. Yes, annual releases are destroying the quality and the luster of the genre, but, as long as COD makes Billions every time it drops…. They not going to stop. And in the same way that COD, Assassins Creed, and F2P poisoned the well of videogames… Social media killed the superstar.

[@Alvin_Turner]

Nobody forcing y'all to listen to drake

[@ryanj1227]

Juice WRLD could've been the next Drake. He was very versatile. Pop Smoke was the next 50 cent in my opinion. Those two losses were really tragic for the genre. Also I love Drake. I make fun of him online but that doesn't mean I don't appreciate him I just think the jokes are funny

[@wherezmemallet4879]

No. Juice Wrld would have been juice Wrld. He was a better rapper than drake and music was just better overall.

[@austinjones9171]

@wherezmemallet4879 Ehhh

[@thelordparis2103]

X would have been the next big star in my opinion and I didn’t really like him like that

[@merrisss]

It’s easy to say an artist would’ve been the next big superstar after they have passed because all we have left is them in their prime. Countless artists in the past 5 years have been touted as the next big thing and then fallen off. Truth is we really have no clue.

[@thedon0516]

People think thought Post Malone, Roddy Ricch, XXXTENTACION, etc would've been the next big thing too

[@4danzy]

Drake has always taken out the competition before they can evolve or become that guy, I noticed this with Roy Woods especially, he had one of the best sounds of RnB , released a lot of music between 2015-2017 then got locked in the OVO sweatshop for like 6 years and dropped a project this year which is nowhere near as good as he can be.

[@darrenwall16]

Roy Woods too underrated.

[@steveaustine5269]

Weird take. There’s nothing like eliminating the competition otherwise we would not have the weeknd with us.

[@4danzy]

@@steveaustine5269 the weeknd left OVO that’s why he’s where he is lmao you’re proving my point, Drake put him on for sure but he didn’t stay at OVO like PND or Roy.

[@thedon0516]

​@@4danzyThat's actually mind blowing to think about and one of the biggest what ifs in Modern music. If Weeknd would've signed to OVO, 85% of The Weeknd catalog wouldn't even exists LOL

[@shanet3478]

Drake is the Mcdonalds of hip hop

[@jasonallen3678]

Right, garbage

[@thurmanwarren9688]

This💯. Like if you hungry or high. There's things on the McDonald's menu that hit. Then there's always apple pie, that's always good. But after you a eat a quarter pounder you feel like crap and it gets old quickly. It's also fake and highly processed. Sounds just like drake.

[@ninadganore]

bigger fanbase than MCdonalds. People paying huge money to go see him. Mcdonalds success is because of low prices not because they are seen as cool.@@jasonallen3678

[@ninadganore]

only you feel like crap listening to Drake. Most don't. Don't project. @@thurmanwarren9688

[@TheEdwardAlchemist]

Very original comment

[@kareemjohnson2204]

As a drake fan since I’ve been in the 3rd grade this video is very truthful

[@kenleypierre3284]

Same here

[@KG-tt3nl]

It's not tho, Drake can't handle you your whole career. Once he put the spotlight on you, it's up to you to do the hard work and keep up

[@kenleypierre3284]

@@KG-tt3nl you do make a point Travis Scott is an example

[@KG-tt3nl]

@@kenleypierre3284 exactly

[@meech6848]

If Wayne can fall off, so can Drake. I swear I thought Wayne was gonna go FOREVER as crazy as it sounds

[@ollyjhb3872]

Wayne was different he passed the ball to Drake his protege then he “fell off”. But only in the sense that Jay also “fell off” & 50, etc.

[@jimmynomadd9405]

Your insane if you think Wayne fell off

[@meech6848]

@@ollyjhb3872 I kinda agree with you. I think Wayne dealing with the Birdman and thugga shit took him out the game. Music wasn’t coming, he was tryna get his money and masters, and the seizures dealt Wayne career huge blow

[@ollyjhb3872]

@@meech6848 yeah to me Carter 3 was the peak and the last of Wayne that we really knew was Carter 4 (I could see some argument for 5) but to me there was no fall off his time was just up. Just like when Kanye and 50 were going at it and Kanye beat him. It wasn’t because 50 was trash, his time was up. It’s why Drake’s run is so insane to think about

[@meech6848]

@@ollyjhb3872 i agree

[@AjaylikesAdObO]

Ain’t no way I pay KZbin premium and the video still have ads in the video fffff Morgan and morgan

[@SilvLocs]

Gotta get the journalism right Take Care didn’t take songs from House of Balloons it was a combination of Thursday throwaways and echoes of silence

[@Personincrowd]

To be fair , he helps them make more money they make alone. Sometimes its better to be organic and grow your fan base in a more genuine way.

[@jonathanland5073]

That's not fair actually, I think that's the point of the video and also what Drake wants these artists to believe. Because, by giving them 1 hit to feed off of and having them fizzle out. There is no way of knowing whether they could've been an equal competitor and made waaay more money/impact without dude. Sh!t, Sir Mix-a-lot is still making bank off of 'I like big butts'...but you don't wanna be FORCED to live off your drake hit.

[@coordinatestoheaven]

the segway’s into the promo are s tier

[@ScoutmanTC]

Real reason is Drake the only one that stuck to the music and didn’t get sidetracked by other shit. Lil Wayne got strung out on lean and then decided to be a skater, Kendrick drops every 5 years in between being a revolutionary, J Cole trying to be Buddha, Kanye not taking his meds, Pop Smoke decided to be gangsta and got caught lacking, Mac and Juice became junkies and unintentionally killed themselves. I think the only new gen rapper that could have taken Drake spot was XXX, but unfortunately he got taken too early while tryna change his life (funny there’s a conspiracy there involving Drake). Drizzy only cares about money and women and he channels that into the music and wins. RIP X, Mac, Juice and Pop

[@KG-tt3nl]

FAX

[@5hadœwbånnedbyyou]

J.Cole trying to be Buddha 😭😭

[@FrancoisDressler]

Drake could've returned to acting but didn't. Smart move.

[@thedon0516]

A$AP Rocky could've been even bigger if he dropped more consistently.

[@tooflessmusic]

Drake is taking advantage of the lack of competition in the rap game. He gets all buddy buddy with the youngsters and they now feel like they don't need to compete and destroy him. Brilliant strategy, wins the war without even fighting.

[@KouMurrell]

Y’all complaining about the smartest competitor in the game. Take a page from Drake book. Dog eat Dog world.

[@saintkevinofficial]

This is why people don't take music seriously anymore. You're talking about it strictly as a business. No hint of craftsmanship or musicianship. Just, "how much water can I milk from this stone?"... very disgusting

[@austinjones9171]

@saintkevinofficial rap always had a competitive nature. Everybody wants to be the hottest out. Drake not just gon relinquish his life’s dream n let one of these stinky tik tok kids have it lol

[@FrancoisDressler]

​@@saintkevinofficial Drake's craft is evident. It just so happens to make him a lot of money. He's the Spielberg of Rap.

[@SweaterSwagg]

​@@FrancoisDresslerHeadass!!

[@Thevoddica]

I would love to see a Shady Records curse vid

[@hiphopmadness]

💡

[@danaKaruna]

the way you pronounced JHus has me crying

[@Diego803MontanaClass]

The next superstar has to introduce something new or reinvent a previous hip hop wave to separate his or herself from the current crop of artists. Every generational superstar/ stars changed the game or raised the bar higher than the previous stars

[@karishajohnson6537]

The thing is none of these artists needed Drake to make a hit. Because Drake would’ve never hopped on the song if it wasn’t a hit already. It’s so wild how the tables have turned. I think at some point a Drake feature will soon be avoided by artists to preserve their own career

[@ShaneCM]

They all needed him. And they will all fall off without him like they been doing. Most people don’t really like them niggas forreal.

[@ninadganore]

lol. What an excuse.

[@KG-tt3nl]

​@@ShaneCMfax

[@jeffdontor3574]

Cuz of Drake ,we end up with sexyy red ,Drake is not for the culture

[@MAHIM2000]

​@ClayJunior-lf2qethe meat riding is crazyyyyyy

[@NoFutureMG]

Every promising rising superstar was either shot or overdosed

[@drewlavay]

How did Weeknd give up half his album tho? I thought there were only like 3 songs of his that Drake used on Take care?

[@KG-tt3nl]

There were only 3 😂 he's using a quote from an interview, but the writer credits says otherwise

[@jahvon8083]

I see you're definitely gonna rack up off of the Drake discourse loool

[@jayc5756]

I thought this video was gonna be something with a little more substance....but its just old 5 year old talking points about how he jumps on new waves...and other stuff at the end nitpicking on why they dont like His Personal Business Moves...even though thats Subjective. You cant tell someone what business moves to makes if youre not in their shoes or close to them bruh. Cmon now. SMH

[@flaco_713_]

Kendrick said it best 'you not a colleague, you fuckin colonizer!'

[@bryan1956]

I disagree with this video, but I like your take on it

[@titoA4794]

Drake is watered down pop rap

[@dylanc2516]

Imagine if Drake passed away in his early 20's like X, pop smoke, von, juice, etc. We had new superstars they just passed early...

[@Kiki-xx3fj]

Ohhh, the irony of Earl saying that about Drake the same year he felt the need to publicly disrespect Eminem…the guy who literally was doing the opposite of what he accused Drake of doing

[@KG-tt3nl]

😂

[@SweaterSwagg]

This isn't ironic, there's no correlation at all

[@Pakalak6937]

J prince and birdman got his back

[@hot-soup7830]

R.i.p ov hoo

[@theboy0c]

It's alot of artists that are jealous of him😂drake does help himself but if others ain't doing the same who's the fool?

The reason Drake doesn't fall off is because his fan base is wide and deep. He is the McDonalds of rap. He is omnipresent. This reflects the audience more than the artist. He is ingrained in peoples behaviour. If people want Drake to go away they should stop listening to his music. Its is a easy as that.

[@haechanfullsun65]

To add on to your statement, Drake has a loyal fanbase.

[@GhostForEm]

This is a honest question but what about Tyler the creator? How’s he not like…drake level if not higher? Again, this is a QUESTION.

[@jamerv777smerf]

Tyler isn't as mainstream like drake dot and cole. He said it himself like when he won the award for best rap album he told them its not rap and doesn't even play on radio. They didn't wanna give him best pop award which is what he wanted

[@Mr.Thrasherrr]

I swear bro people treat Tyler hard work like that ain’t never happen within the last 3 years

[@codytheendofdays8163]

Tyler is a niche, hov, drake, em, wayne... Where all accessible to a wider audience. Drake is most accessible though, he just studied the whole thing and crafted an ultimate mainstream rapper

[@vagabond4113]

Tyler doesn't collab or put anyone on. He gets streams but Drake has mastered the business side of things such as more songs = more streams. Drake collaborates and endorses other companies such as Stake etc. Drakes very visible at sporting events such as UFC and Basketball. He make anthems every year. Tyler is a very niche artist. Artsy guy. Also, I don't think rap is at a place where it really tolerates gay rappers. Even Drake made a "ain't on no hetero vibe" bar recently.

[@Davidvx1468]

Drake plays the game better than Tyler, better than anyone really

[@makhensemushwana8050]

another thing thats funny is all rappers from the past have done shit like this before

[@TheTlminton]

I've said it since 2010: anyone who takes Drake seriously as a rapper is a clown, full stop

[@adamgonzalez9013]

Drake 2024 for president

[@SorryakeemG]

Calling Yeat new and Uzi outdated has to be the funniest shit I've heard. They literally make the same songs damn near, especially to a casual.

[@Ilcapoprimo]

Drake is the Hip Hop Zionist