Dreamers and Doers: The History of K-Swiss in LA (dir. Baron Davis) | K-SWISS

“When Baron told me about the K-Swiss Pacers, I had no idea” said Barney Waters, K-Swiss Brand President, “but with an authentic history being so important to brands, I knew this was a story we had to tell”.
K-Swiss decided to tell Baron’s story as part of a documentary, teaming up with his production company SLiC Sports, a digital platform creating and amplifying sports and lifestyle content with the purpose to make an impact in culture. Titled ‘Dreamers and Doers’, the 14-minute documentary is written and directed by Baron Davis, and illustrates how Los Angeles has been the breeding ground for young talent to thrive against the odds, and succeed in their respective fields through hard work, creativity and determination. And throughout these stories, K-Swiss has been the backdrop.
Special thanks to Baron Davis, SLiC, AllDefDigital, YG, Dazo, Jason Hart, Thad McGrew, Kacey Lynch + Bricks & Wood, and Kalli Minor.
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