How to sell art on Instagram | finally sell your art online

Selling art on Instagram is probably one of the easiest ways for selling your art online as long as you fully understand that art collectors don’t buy because of you. They buy because of themselves. They buy your art because of their reasons not your reasons. Therefore one of the most crucial steps in selling art online is understanding the motives of the art collectors that you’re approaching. It’s only buy understand why they want to buy your art that you will be able to sell art. In this video we will be covering several ways that you can use to reveal their motives and position your art according to their needs and desires.
What follows is a small summary of the most important reasons for collectors to buy art:
- Sense of local community networking opportunity (the community of art collectors is highly appreciated and is an ideal place to network)
- Desire to own (claiming their piece of art history)
- Desire to impress (decorative purpose or verbal ways of impressing people)
- Desire to win (using art to further business practices, ex. Using the contrast principle in your favor by putting very expensive art in a piece of real estate to make the property look cheap compared to the art)
- Personal branding and personality reasons
- Peace of mind (ex. they are very vulnerable for feelings of FOMO, fear of mission out, and are afraid that they will miss on the opportunity that is going on with your art at this moment)
- Social purpose (loneliness or otherwise resulting in a desire to connect with the artist)
- Survival instinct… (they want to be remembered after they die and want to leave a legacy behind, donating a collection to a museum can assure having a section of the museum named after you)
- Problem solving (the more they believe you solve one of their problems the more likely they will buy from you)
- Recovery (recovering from emotional pain can be a reason for buying art related to those pain points, buying art becomes a financial or material commitment to dealing with those emotional pain points)
- Feeling of emptiness and loneliness in their life
- Passion (they believe what you believe, you have the same passions and find common ground in that on an emotional level)
- Sense of global community and way of giving back (knowing how important art is for culture and humanity and a desire to participate in this act)
- Desire to own (collector gene and desire to build out collections)
- Fear (the fear of losing something is greater then the fear of gaining something, this might be the only time they can buy this piece, and once it is gone it will likely be gone for extended periods of time and never come to the market again)
- Desire to impress (impressing guests with mind blowing stories around the art they own or around the artist who made the works)
- Preserving history
- Financial gain (art collectors who are thinking about the potential massive financial returns they will be making)
- Vanity (they put a lot of value and thought in how people perceive them and want to polish that image as much as possible) closely related to a desire to impress…
- If I missed any motive or reason for buying art (which is very much possible) please let me know in the comment section.
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If you like this video and would love to learn more about art business, I would recommend to check out my other videos for emerging artists around various topics including selling art, buying art, art collectors and more. But if you want to go further and really step up your game and start succeeding fast then you can always contact me.
Make sure to subscribe if you want to learn more about the art business, selling art and collecting art. Or watch one of my other videos.
Other links for the curious souls:
Instagram:
/ ketelsdries
Website:
driesketels.com/
Facebook:
/ driesketels.art
Course on Grant Writing:
www.udemy.com/course/grant-wr...
Love life, live love,
#DriesKetels #ArtCareer

[@mystic7zine]

This is a great channel! Watched most of it so far and what Dries is telling you is acute. It's the same type of things I teach the artist I work with every day at zero profit Orphanage Gallery that sold 450 works last year and its only open 36 days a year. and other galleries I own and run. This is the man to listen to if your an artist starting out. Hands down without a doubt. He is saving you decades of mistakes. He is way better than most of the art gurus out there. Best of all you can tell he's still learning each day about the art business which tells me he's doing this stuff he talks about. Could I say more about how good this stuff is Yes I could. - Bill Montana

[@driesketels]

Wow... Thanks Bill. I always try to disconnect myself from the comments I get because otherwise I'm putting value on vanity metrics (comments and likes) instead of real business results. But this comment definitely touched me... Thanks Bill

[@leesmac404]

@@RolledtightRecords me too. Is that a thing? Would make life easy but is that the answer? I would guess that it would break his rule of having connection with a commissioner tho. Dries is smart!!!! I will follow his guide! Much LOVE, Much PEACE, Much KINDNESS to all!!!

[@OTAKUBLOCKU]

@@RolledtightRecords look for artist managers. My partner helped me get my artwork into a gallery by managing me. I had the artwork but they helped me focus on which areas and galleries to target and also was a great motivator. This guy knows what he’s talking about he mentioned how artist are unorganized for the most part and focus on the art so basically a manager is what some artist need in my opinion.

[@user-tf6rd6um8d]

You're very generous. You give good, useful advice for free. Thank you!❤ 🖌

[@artflowtherapy]

Also, a good bridge towards making sales is to invite collectors you meet, or people you meet at openings to your art studio. I've invited collectors, couples, art mangers to my studio in the past and having some kind of open studio day/afternoon is a nice way to connect. They might see a piece of work they want or want to come back to see your progress. And inviting journalists (who write about cultural/art events) is a good one. I found that they enjoy the kind of "front row seat" experience, especailly of you are a rising star in the community/amongst local galleries that they might also be writing about.

[@laurenkellyartist]

Driiiiiiies. I’ve gotten addicted to your voice as I’m overhauling my website and portfolio. After about a decade of abandoning my art for more “practical” things (like burning myself out in car sales 💀 very practical 😂), I’ve created a new Instagram account and am drilling down on creating sales in 2022 & beyond. Thank you for all your delicious, helpful content. And your work is lovely, too. ❤️

[@driesketels]

You are way too friendly Lauren and for people like you who like my voice I would highly recommend listening to Ben Howard or something. If you already like my averageness you will be amazed of what he can do with his voice.

[@CosyCottage-oe6dx]

Love your videos. You are so generous with your time & knowledge. You are very encouraging & very talented. A true star ⭐️

[@carolbridges4106]

I love your passion! Your perspective on gaining buyers is the most refreshing I have heard. So many just focus on the needs of the artist rather than the client and our common ground. Thanks.

[@driesketels]

Yes! Absolutely, focusing on the needs of the client is the way. Thank you Carol!

[@dangerkin1]

Another great video! Thanks Dries you’re the man! So much valuable content in your videos.

[@sophia_savagner]

This is so insightful, thanks man! THANKS for the real advice on how to start getting into business. It gives us the courage and the confidence to do what we artists dream of. I love your crazy hair and attitude, you seem like a fun person to hang out in real life.

[@driesketels]

Glad it was helpful Sophia! Crazy hair for the win.

[@Dorothyfaganartist]

Thank you for your excellent perspective. I have watched quite a few of your videos this morning and am really looking forward to incorporating your insights into my client relationships. Thank you so much ❤❤

[@themysteriousdomainmoviepalace]

I have noticed that many of the creative people I follow most don't have that many posts! It happens on patreon though. I didn't want lots of followers until now because my art wasn't where I wanted it to be. That's excellent advice, Dries. It would work better for me than trying to get likes and follows. I've always had friendships that are deep instead of wide.

[@MicciCohan]

So Great Dries! Really enjoyed! So much great info.!!!

[@weoniq]

I'm listening to this video with auto-generated and auto-translated subtitles and sometimes they are so funny like "collectors of eyes" or "ass collectors", "actor's lectures" I just can't stop laughing lol

[@driesketels]

Auto generated comedy. I like it.

[@karlschaetti2934]

Thank You sir, you're a good guy 👊❤️ All the way from the desert of Aus.

[@0Rocketmonkey]

Thank you for your videos, I get very discouraged sometimes trying to make a living selling artwork, and your advice and attitude are encouraging.

[@user-gi4be5lk6l]

Great video, thank you!

[@Hugo-mz8vc]

What you said at 12:00 really struck me, it finally helped understand that written form on a virtual platform is actually as important as written form through writing letters. Instrumental stuff. I love your attention to detail on human psychology and how you limit yourself from being so outwardly mechanical on approaching humans. HA

[@driesketels]

Thanks for your thoughtful comment Hugo... I really appreciate that.

[@EaktasDrawingSchool]

Very good information great job . Thanks for sharing 👍👍👍👍👍👏👏lk

[@driesketels]

You're welcome... I'm very glad this longer format is being appreciated. I was a bit concerned with a video this long so... Have a great day. :)

[@KaushikiAnartistfromsoul]

This is so good!! Thank you so much for the share

[@driesketels]

Thanks... That means a lot because I was a bit worried for putting up a video that's this long you know... Your feedback is appreciated

[@hildealetmalanart]

I love your advice.

[@bijouxartjewelleryundkunst4429]

5:10 that's right connecting with the right buyers is essential.

[@driesketels]

So so important indeed.

[@ismetavresk1986]

Hell Dries! First of all,I'm happy to find your video's on KZbin and i have started following you,and can't get enough of you! Second, I would like to take your offer and ask you a question: In this video you're talking of reason why collectors buy paintings and if i understood correctly, one of the reason is the story! My question is: when i decide to post picture of my painting do i write a stosy how i was inspired and what kind of feelings have I had while painting this peace and etc? Also should I make short video of the same painting to go with picture and story? Thank you so much for your time! P.S. I love your work!

[@driesketels]

You can do one or the other or both... And you can do this as many times as you want... Look at how the audience responds and adjust accordingly.

[@elektrozil9728]

Neuroscience, disco shirts & sage experiential advice.

[@driesketels]

Yep that's a good summary :)

[@TracyAkamine]

I like seeing your art stuff in the background.

[@driesketels]

I should perhaps show some more stuff instead of the same paintings all the time.

[@Jaynamarie101]

Thank you thank you thank you for sharing your skill and advice!

[@driesketels]

You are more then welcome Jayna!

[@hildealetmalanart]

Thanks so much for your helpful tips.

[@driesketels]

You are more then welcome and thanks for leaving a note, appreciated.

[@leesmac404]

Thank you for YOU!!! 🥰

[@driesketels]

Thank you for YOU Lees. wonderful comment. Makes my day;

[@wendyte5041]

Thankyou - really useful.

[@driesketels]

Glad it was helpful!

[@BhardwajEntertainment706]

Awesome video bro

[@driesketels]

Thanks my friend... Have a great weekend

[@furnifur]

So when people say they want to buy something of mine but have to “do it next week” should I keep following up even when after say two attempts they still can’t? Would t leaving them be keep them from getting annoyed with me? Also they might not be serious I often think they are just saying it

[@romanho7485]

Dries, your hair is awesome!

[@driesketels]

Thank you Romanho!!

[@alanmakesfilm5253]

Amazing effort with this channel man.Thanks! p.s Damien Hirst is nothing like a good artist let alone the best, he happened to meet someone who used his connections to rocket him to fame and greedy collectors jumped on board to make a profit. best wishes

[@driesketels]

Sometimes you have to meet the right people indeed. I wouldn't call those collectors greedy thought.

[@enricomuratore70]

Dear Dries, I don't mean to polemize but I just found out about your videos, it's all very interesting but it's one more video of an artist teaching artists how to sell online or toherwise. I wonder if these artists do these videos simply because they don't have so many buyers as they claim and they try to survive with this videos. I'm not saying it's your personal case but this is just a doubt I have.

[@artKarolina]

Thanks for giving an actionable exercise. I always hear about build a direct connection but I never really understand how you are supposed to start that process.

[@driesketels]

I'm always trying to make it as practical as possible.

[@rayak7071]

You’re very intelligent.

[@jovanapavlovic6914]

Hi Dries, I opened my ig account this year (now I have 1.030 followers) and like to use a lot of different techniques. I want to sell art, so I do commisions and people want different styles, so I do all of them and post on my feed, so one day I have the portrait of colored pencils and other day I post landscape (oil on canvas) that is on sale. I really enjoy all of them and wrote in my bio that I use a lot of tecniques, but is it bad? Is it bad that I'm not unique and don't have my own style? Or could I use this as my power and start selling more?

[@jovanapavlovic6914]

Thank you for every other edvice that I found on your channel, Dries! 😁

[@beebzzzzzz]

RIP Wigwolf

[@apfelninja]

It's pretty funny you were talking about the best of the best, and then immediately jump to Damien Hirst. Dude. You're way better than Damien Hirst.

[@driesketels]

You are way too kind, we both know that that is not true. But it does make me happy, thanks for your lovely compliment. Made my day.

[@aniamodzelewski1006]

What name appears on your paintings

[@LuGravando]

Is the same for Curators? Cause in brazil I can`t find anyone that have the name of Colector on bio or that 'look like' a colector on feed.

[@driesketels]

There are some cue's that you can look out for but it's not too easy indeed.

[@aniamodzelewski1006]

It is amazing how right you are on so many subject. What is your real name.

[@Eirdis]

omg ahaha I also used to play a lot of tennis x) awesome coincidence

[@driesketels]

Seriously? That's awesome... Do you still play or did you quit?

[@Eirdis]

@@driesketels nah. Played at several Europe tournaments but then injured my back really bad so now I used my experience playing tennis as life and art metaphors too. lots of wisdom to be attained from sports in relation to art practice ✨🤘

[@LostInParadise8706]

I played tennis a lot back in my younger days as well. Such a great mind builder, will always have love for the sport. Loved the metaphor 💚

[@dumitriudaniela]

i would actually buy art because of the energy of the painting or how the energy of the painter feels to me. If these dont feel good to me and if the painting doesnt spark something astonishing inside me, i wouldnt want that piece of art in my house. This is also the reason why i watch your channel. I am drawn to your vibe and your enthusiasm. Even if the content of a channel or painting is awesome, if i dont like the vibe of the presenter/painter, i cant follow or buy anything from him/her. Would you agree?

[@driesketels]

I would actually agree... And there are many people who behave and think like that but then there are also other people who have different ways. There's no one size fits all of course. Anyway thanks for your kind words, you are the kindest.

[@alanmakesfilm5253]

Also could you offer us some questions that you ask to get conversation started? like a script idea because its hard to know

[@driesketels]

I would love to... I'm busy building those resources for artists as we speak. More on that in my next video

[@1Thedairy]

I keep wanting to hear some practical advice 🥴

[@driesketels]

you can't please everyone

[@chingchee3876]

What type of wig is he wearing ?

[@Johanna-gz9tt]

Dude, you should record an audiobook or something, you have such an engaging, dramatic speaking style that is easy to follow at the same time. I'm mean the fact that you're hot is a little distracting I have to admit. 😂

[@driesketels]

hahaha, you know what. I like you!

[@Newriverartist]

Helpful video! I have a new one up! Hope you stop by!

[@driesketels]

You're welcome... Always nice to read your comments Kendall.

[@anastasiiadashkevych1504]

So basically If you want to sell art, think like an art collector 🌈

[@driesketels]

Yes that sums it up. Empathy is king

[@trutacgear]

You have to think like a pro seller ...!Art collector is collecting not selling there are two diffrent thinks ..!

[@hayleymills-dennisonfrsa8305]

I really need your help. Please can you help me?

[@driesketels]

Would love to help you. You are always welcome to send me at [e-mail]

[@SherwinDSouza-fm3tw]

You need channel members

[@themysteriousdomainmoviepalace]

You are a hot guy! 🔥

[@driesketels]

Thanks, wanna get a room?

[@themysteriousdomainmoviepalace]

@@driesketels LOL! You don't know how old I am.....

[@straitarrow5784]

Dont waste your time selling art on Instagram.

[@driesketels]

Why is it a waste of time?

[@daveovenden9794]

You go on a bit to much, only my opinion 😉

[@driesketels]

Totally understand you Dave 40 minutes is very long indeed.

[@Jaynamarie101]

@@driesketels your responses are always classy, love it

[@SherwinDSouza-fm3tw]

You make very long videos. It's hard to digest. Make shorter videos too. Thank you.

[@aniamodzelewski1006]

Did you study phycology or you just read a lot

[@davidstar2362]

Detroit Michigan 48221. Thank you very much. I sub, liked and commented : Video paid for.

[@davidstar2362]

Detroit Michigan 48221. Thank you very much. I sub, liked and commented : Video paid for.