Driving Growth: Bella Abram's Aftermarket Odyssey

In this episode of Aftermarket Champions, Vivek Joshi, the host of the podcast, engages in a discussion with Bella Abram, a key figure at Baker Hughes Bentley, Nevada. Bella shares her career journey, from starting as an electrical engineer in Brazil to her current role as a Growth Sales Manager in Europe.
In this insightful conversation, Vivek and Bella explore Bella's transition from sales to service and back to sales, emphasizing the importance of data-driven insights in aftermarket success. They discuss how Bella's leadership has revamped the install-based growth strategy at Baker Hughes, using tools like Entytle to drive global campaigns and inform strategic decisions.
Get your hands on essential insights into navigating the aftermarket landscape and the key attributes of a successful mindset in sales and service. Whether you're a seasoned industry veteran or new to the scene, this episode offers valuable wisdom for thriving in the dynamic aftermarket services sector.
Follow Bella's journey from product development to leading sales initiatives across Europe, driven by her dedication to innovation and progress. Through