E3: Scaling Spacegoods: Raising, Building and Extreme Highs and Lows With Matt Kelly!

How do you survive the ups and downs of the ecomm brand building rollercoaster? Is entrepreneurship something you’re born with? What do you do when it all goes wrong? How do you turn a bedroom brand into a full ecommerce juggernaut? What does the pressure of VC backing feel like?
We had SO many questions for one of UK’s most transparent ecomm entrepreneurs, who started making money online before he had even left school and is known for honestly documenting his own journey building Spacegoods.
Hear what Matt has to say about everything from raising to recruiting in our first guest interview episode on Ecomm Girls Club.
Timestamps
00:00:34: Matt 's background in e-commerce and the unusual origins of Space Goods.
00:05:59: The challenges he faced with a previous business and the decision to start Spacegoods.
00:12:02: The importance of category selection and the cost of bringing products to market.
00:15:47: The balance between remote work, in-house teams, and agency partnerships.
00:21:22: The necessity of understanding paid media for scaling a d2c brand.
00:27:54: The decision to get an office space, its impact on the team, and the lifestyle shift for Matt.
00:38:27: The importance of networking, personal branding, and being visible in the industry.
00:39:30: The balance between being authentic and oversharing.
00:45:06: The difficulties and realities of entrepreneurship.
Who else were you chatting about?
Matt’s favourite DTC brand at the moment, that isn’t his own - ⁠eatsurreal.co.uk/⁠
Who even are you guys?
A question we sometimes ask ourselves x
Just joking, find us on Instagram @lucycg and @yasminecheikh.
Yasmine is the Co-Founder of Cloth Project: ⁠clothproject.co/⁠
Lucy is the Founder of The Leaf Group: ⁠www.theleafgroup.io/⁠
…aaaand they are both obsessed with ecommerce.
Wait, who was your guest?
Matt Kelly, Founder of Spacegoods and serial ecommerce entrepreneur
Matt’s IG: @matthucius