Ed Sheeran's 'Shape of You': Making 2017’s Biggest Track | Diary of a Song

How Ed Sheeran, Johnny McDaid and Steve Mac made the most-streamed track of 2017.
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[@Thegreatdon2023]

The graphical musical illustrations in the background are just brilliant!

[@harrisonhazeldene609]

I know right, they just give the video more interest and sometimes the illustrations explain more than ed can.

[@y.fofcsgo6511]

@@harrisonhazeldene609 Ok.Lets dont think about musical aspect.I know its just for explanation but i dont dont think that is right with musical aspect.

[@Jaa_morant]

There arent many or videos like this I think its hard to do

[@amanpotdar]

That's for making it easier to understand for dumbos like you .. I'm in love with the shape of you

[@ajmomoho]

Wow, a deaf person could watch this video and get an understanding for the song. THAT's how good the visuals are!

[@michelvandenbergofficial]

Young ADV it has some 80's AESTHECTICS

[@Octavio12341000]

Max Otto LOL

[@crabbyboy3610]

The visuals are so good that not only a deaf person could get an understanding for the song, but a blind person as well!

[@Dontknowanymore1111]

Why would a deaf person listen to music

[@Dontknowanymore1111]

R/wooooooooooosh

[@08_benawajavapermadi_xiimi74]

Music theory : "don't worry, it's not rocket science" Rocket science : " don't worry, it's not music theory"

[@EndTheFlame]

but... ed's songs are incredibly simple..?

[@vhpublic1]

@@EndTheFlame that's the thing, make the simple sound amazing.... very hard!

[@merlinmediagroup]

@Wilson Sc.Jordan Sounds to me like somebody trying to make a basic pop song sound complex "yeah, it's so simple you se that it's actually really complex and hard to do". Erm, not really mate!

[@ceinodowd1841]

@Me, Also Me it's a good song and it's catchy just because it's not overly complicated doesn't mean it's a bad song.

[@khamnung-saowa]

@Me, Also Me make one boi

[@willherondale6367]

"I have a real problem objectifying people..." [4 minutes earlier] "Ed is an instrument"

[@SoumilSahu]

Therese Eriksson Its a compliment in every scenario imo. As long as it isn't the only thing that matters.

[@huwaw]

Will Herondale hahaha

[@introgauge]

isn't that the case anyways? dude was trying to cut out human emotion directly stimulated by the shape of someone else. Objectifying.........I just want to strangle people like that.

[@SoumilSahu]

Introgauge .C I really don't see the problem in "objectification" so long as its not the only thing that matters. It's a compliment if anything. What I mean is, if you tell a guy that he has an amazing build (ie; muscluar definition / skeletal frame / whatever you're attracted to) or tell a girl that she has an amazing body (ie; hourglass figure / abdominal definition / whatever you're attracted to), WHAT'S THE BIG DEAL??

[@introgauge]

Soumil Sahu just the fact that the dude says "felt, objectifying". If you listen further, he directly opposes the lyric. He is saying it's objectification.

[@deanak69]

Ed is an instrument

[@bkbj8282]

Your mom is an instrument.

[@deanak69]

bkbj8282 nice

[@acharich]

We all are..

[@G17x]

DEAN AK BEATZ i just played "guitar" last night

[@vivsmusicplace]

He's a walking CD

[@bascal133]

I’d love more breakdown videos like this for other songs

[@ToadyMcgee]

Same here. Very well done. Informative AND entertaining.

[@burntlemon9923]

Genius does one about Redbone kzbin.info/www/bejne/oniunXyAqN9qmK8

[@DavidSuen11]

Check out Switched on Pop podcast, they break all sorts of songs down

[@OntarioLakeside]

Song exploder

[@therandomchicken6517]

Genius does a lot of them

[@t3t611]

can we just give a moment for the one who edited this video?, the music was great, and the visual editing for this is really suttle clean but really good, especially during the convos

[@tipbrowne8839]

This

[@Quitplaying360]

Subtle is how you spell it, buddy. Cheers

[@Jaa_morant]

Guys who knows how s the effect used in this video called? It’s like they’ve changed the background to this notes. How to do it?

[@harbirsingh7266]

Leave the song, this video itself is kinda innovative.

[@erumatv]

@@maxotto9877 you must be fun at parties

[@ancientmewtb]

@@maxotto9877 he said THIS VIDEO is innovative

[@ancientmewtb]

@@maxotto9877 the video is kinda sick though init

[@SobrietyandSolace]

You should play the game Sound Shapes

[@borenyaboruah]

@@maxotto9877 IDK why people say this.. But I dont really find pop songs sounding similar to each other ..instead metal songs sound the same to me . Maybe because I'm not much into that genre

[@szopaful]

Ed writes songs while procrastinating building Lego... I love this man

[@acharich]

💣

[@Skindred727]

Others write songs while he plays his legos in the room next door. Comes back in to tap his guitar

[@Skindred727]

Clevver Cookie i know. He is very talented. I bought plus when it came out. Jake gosling helped a lot with plus. I dont mind that. But this particular song he did not do much.

[@moimoialba9033]

He might have ADHD?

[@WakaWaka2468]

Creepy.. He's a grown man ffs

[@albiariza]

I wish they made this for every iconic song

[@therandomchicken6517]

Albi Ariza Genius does these type of videos, but for the biggest hip hop songs

[@tonykrass7407]

Okay this isn't an icon song

[@ncamara670]

This is not iconic ,lol.

[@mnuizhre3549]

I wonder how long the breakdown for pieces like 'Bohemian Rhapsody' or 'Stairway to heaven' would be.

[@augusto7681]

If you search in internet you will certainly find some analysis about Bohemian Rhapsody. It may not be that graphical but it will have some depth.

[@lilmissmarvelite]

8:06 "I don't really know what it means to choose a hit, I just like writing songs." This a true artist right here

[@LauraBora]

I really hope he wrote Lego House while playing with a box of Legos!

[@MrSitemaster2]

Laura Bora - In an interview he said he'd split up with his girlfriend who had given him a Lego house set. As he was packing his stuff up to leave it fell on the floor and smashed to bits. He looked at it and thought to himself it was like a relationship. Where you spend time building it then something happens and it falls apart. That was the inspiration behind Lego House.

[@elitestark6322]

comparing our lifes with lego's there is your song maybe

[@watchmenoobing9815]

He proberly did haha

[@mahdirajabi313]

:D

[@waltersurmaczewicz5859]

Yes!!!!!!

[@emackb1457]

I love how they just bring him a box of legos to keep him occupied lol

[@emackb1457]

The Dude there is obviously a good reason. And it's been proven that some people learn and create better while keeping their hands busy, many kids are given putty and bouncy balls while studying and it's proven to help some people concentrate better. I still just find it funny lol.

[@acharich]

📝📝📝

[@Freakybananayo]

He should've picked up the pieces, and built a lego house

[@sanjabosancic6767]

Freakybananayo lol😂

[@aikak4077]

The graphics look amazing here 😍

[@Werlox]

guys at Vox would have done a better job

[@jewelrunner8618]

The word you're looking for is visuals.

[@chesca6469]

werlox I feel like vox videos sometimes pack too much information in and the videos are at such a quick pace that it's sometimes hard to really gain anything insightful from them. But this video was much more easy to follow and simple

[@YesTheory]

So good.

[@FarisJalal]

I seen ya ;)

[@camillachopinet3828]

Yoooo! Yes Theory!! Love you guys❤

[@beaucormican]

*so great

[@michaelschultz5530]

ayyy yes theory

[@ellaa7152]

????

[@paul_nthny]

I'm really glad that people are finally appreciating how songs and hits are made. I'm a producer myself and the typical things that people tell me about my tracks is that they couldn't have been difficult to make and were just created with some random button pushing. No, it's more than that. It's very much more than that

[@roizeldiez3500]

Respect

[@benlloyddrums2618]

For this they just ripped off a song

[@googlacco]

lol ive been a producer for 10 years now and all i have been doing is just pushing buttons

[@elaRRman]

@@googlacco thats y you ain got no motion . Because you treat it like is just pussin buttons

[@danielbuhr4260]

I kinda hated on producers for a while, as someone who plays guitars and always appreciated live performance. But the past few years I've been producing my music in many genres and it's a skill and talent as much as playing an instrument is.

[@DinoWinoSaur]

Great animation and showcase of the creative process

[@bakalitetrick968]

ala 'Fantasia'. Also, gonna change my name to Mellotron.

[@patrickwilson2049]

Check out Genius's "Deconstructed" videos if you want to see more animation like this!

[@Maracujakeks]

This video is amazingly well edited! Really enjoyed watching it.

[@TheSharperWon]

Where is the LOVE button!

[@TheSharperWon]

A FOREVER SONG given to the universe! Let’s just dance!

[@Chungesee]

Absolutely

[@thebosseschair]

steff Ed Sheeran is trash.

[@elansings]

Touché my friend

[@georgebolton5329]

4:23 omg I love that

[@ethanstokoe5922]

Same

[@joshmcnulty5950]

It doesn’t fit though, out of place

[@parimtm]

@@joshmcnulty5950 i love this song coz of that 'oh i oh i... '🥴

[@upside-downskateboard1621]

"Ed is the instrument" Yup Yup Exactly.

[@adtc]

The raw honesty of this video combined with great visualization makes it a must watch

[@kingtoyab69]

"its not rocket science.. Its much more complicated" lol that's a first

[@RAYactionGUN]

kingtoyab69 well he totally doesnt know what he is talking about

[@Alechk4]

I guess he could easily build a rocket after he was able to layer a bunch of samples

[@KO-iq2kv]

I love that quote

[@silviofta]

Well, I guess when you write and produce a song there are no guide lines or formula, you won't know if it will work and be a hit. In rocket science there are rules and procedures to have success in your work. I might be wrong. It was kind of a joke tho

[@JenksAnro]

Silvio Freitas it's funny you say that because, the fact it was a joke aside, when NASA sent man to the moon there was a lot of science and maths that they had to figure out from scratch. Probs the biggest achievement of mankind. Maybe Ed should write a song about it

[@vintagedflowers]

The graphics representing the melody is amazing.

[@TotallyNotUni]

I love how the graphics easily tell what's going on in the song and show even people who don't know anything about songwriting can get where they're going with this. It's beautiful.

[@kevin_photography]

The data visualization is amazing! These guys at NYT are geniuses.

[@blakyoni7418]

I absolutely love the “A weird thing in there” lol at 4:22! I wish they’d left it in the song, like an outro part before the song ends/fades out.

[@berggeld3269]

Me tooooooo

[@berggeld3269]

If you ever find it. Let me know

[@popodopulus3826]

It would just made the song more generic than it already is. That's why they left it out. You can even see ed sheeran cringing to it. lol

[@danielstudart2062]

The person who made the visual definitely has synesthesia .

[@yaram8898]

Daniel Studart I was about to say that!!

[@MotherhoodBliss]

And I head to google to see what that means

[@annnee6818]

It all makes sense now.

[@vishnujyo6707]

See sound..right guys?

[@sergpie]

Or good editing software?

[@benalichante1269]

This video is SO GOOD! It's a masterclass in song composition. Thank you NYT and the intern who probably spent a week editing those amazing graphics!

[@VeryNuclearYT]

Best thing I've seen on KZbin today.

[@axellopez4065]

ever

[@rachelhubbard26]

Yayy

[@jak0bw651]

*until today... not just today!!!

[@Grimadex]

VeryNuclear iiiiiiiiii

[@0framespersecond862]

only thing i've seen on youtube today

[@FLPFamily]

The Old Version was dope too 😻

[@h.chumsfanleigh]

FR

[@searchingforfoodonyoutube2500]

Castle on the hill, happier is better

[@gibbethoskins8621]

They make it seem so easy, just casually making millions that day

[@calummcgeachie7246]

“Oh no, not bedsheets”

[@annnee6818]

That had be howling. It is a bit gross.

[@bipulpatar8231]

This is iconic

[@nunyobusiness7676]

Somebody get jacksfilms on this

[@Jojo-sx5yh]

Chinmoy Patar Do you even grammar?

[@bipulpatar8231]

cc player ya .. Sorry for wrong typing

[@pradeepsinha]

The animation in the video highlighted the music so well. It really helped the narrative. Awesome to see this “how it was made” video. 👍🏻

[@noathecrip]

The text appearing when they're talking is just on point LOL! Who else agrees???

[@kalobsnd6546]

Ed's the nicest person ever. Instead of aiming for the greatest hit song anyone's ever heard. He wants to give songs to Rihanna but I'm glad his label knows what good music sounds like. And also isn't just trying to choose American pop songs.

[@charliethmpsn15]

Ed Sheeran doesn't deserve the hate... He's just a good guy who makes nice music.

[@jrtheanimator1217]

Charlie Thompson *Who can Hate Ed Sheeran ?*

[@apothecurio]

Charlie Thompson it’s just very basic

[@JohnFuckingDoe]

@@EmperorYoshiYTP Tell your prefered singer, I'll point out all the crappy songs

[@JohnFuckingDoe]

@@apothecurio Basic so what, it's not rocket science

[@zuzufitz]

@@EmperorYoshiYTP It's because so many people are jealous

[@GabrielNardinMusic]

Great work from the producers here. While they never abandoned the simple idea behind the song that started everything, they added enough stuff as well over it so there´s movement feel which avoids getting you bored while listening. Whenever I see the "making of" big pop hits like this that sound simple but at the same time really well produced and perfect in their own way, the hand of a spot on producer helping with those important details is always there. (And not only people are capable of grasping them at first listen). Good video!

[@acharich]

💣🔥

[@SreejeetNair]

Pat on the back of the animators! Precisely depicting the song note by note, pitch by pitch! Great work!

[@vani808]

I honestly think that the only reason this song is as big as it is right now is solely because it’s Ed Sheeran. His name is known internationally. He’s big. If this was made by any other artist just a tad bit less known, it wouldn’t have been as big. The intrumental itself is alright but I don’t find it catchy at all.

[@GabrielNardinMusic]

The Real Dirty Dan. Well, there might be some of that as well. If I´upload a song like this on my music channel it´ll surely won´t have this impact :) , but the media promotion around these guys exist because their songs ARE capable of being hits. If you want to look at it in other way, what makes a record company, media, etc. to choose this track to be promoted and boosted and not others? They somehow might see beforehand they can have a good impact when they are released (Althgough maybe not as big as "Shape Of You" ended up being)

[@Paul-tj5ox]

Brian G. Well, music is, as you may know, quite subjective and if you dont feel the majority it is okay but you shouldnt start judging the music. And i disagree that the success is just reasoned with eds fame, neither is every song of him an enormous hit nor was he born as a famous singer and songwriter.

[@ekazulfikar9329]

This video tell us that making a great song is not instant. It takes sweat, intelligent, idea, and high imagination. Maybe a lesson to all people who just cover, cover, cover without trying to make their own song.

[@benlloyddrums2618]

I mean the song was already written

[@jamesmulligan1077]

Ha hA, did you say intelligent? Please refrain from using words you have no concept of. What is Mozart, Bach, Jazz, John Williams, then? This cradle stuff 3 cords and 4 note melody shows what low standard humans have now. This isn't music, it's seduction noises for mating dances., that is why millions love it, having no idea what actual music is. THen, Hypocritically saying they respect others while promoting and loving this music that objectifies women and reduces relationships to mere sexual vulgar encounters, laking in any form of fidelity or moral character. We needed another "Song" to tell us that men look at women's bodies. There are much better humans still today, just the millions are not interested in promoting those ones!

[@TYGVlogger]

@@jamesmulligan1077 why are you comparing artists from different centuries and genres?

[@TYGVlogger]

Well covers aren’t bad either… Ed Sheeran used to cover other song before too

[@jonghoIover]

4:22 // 4:58 // 5:59 ✨ don't mind me, just making notes for my future self. x

[@bryant1147]

Can we just appreciate the editing and effects in this video for one second? It’s so beautiful

[@leonle9557]

So glad he didnt gave this song away.

[@30secondstomarsMBH]

Wait, you're telling me that within 15 minutes Ed Sheeran had most of Shape of You and you wrote the whole damned thing in a freaking HOUR AND A BLOODY HALF? Dafuq am I doing with my life? That kid is on a whole new level man.

[@dpoisonedburritos]

It's just about getting in the zone together and then things like this happen easily. It's beautiful.

[@rasmusthunberg8967]

Also don’t forget that they were three people to do it, all professionals. If one of them lost momentum the next one could pick it up. It’s like a spiral: if it works then we continue from that point and so on.

[@friendlyplayer92]

Picasso could draw a masterpiece in 10mins. But there were thousands of hours of experience before that.

[@Kevinschart]

professional musicians write hundreds of songs...songs are not hard to make, but a hit song is lightening in a bottle.

[@do_regan]

Don't sell yourself short. Getting to Mars in 30 seconds is extremely impressive.

[@AuroraVibes]

6:47 how all music videos should be!

[@nb08]

worth award winning animator!

[@moealmasri5783]

Ok THAT was a good video!

[@HarmonyJ09]

Imagining Ed sitting building LEGO’s is probably the cutest thing ever

[@veronicam2935]

Ed Sheeran said that negotiations to add credit for the songwriters of “No Scrubs” - Kandi Burruss, Tameka Cottle and Kevin Briggs - began well before the song was released, but weren’t finalized until after it came out. “It just took a while for it to happen....The song was written/recorded and released close together.... they are similar in the prechorus

[@veronicam2935]

Actually Kandi Burruss (TLC) also said during in an interview with Bravo that both of their teams were in contact about the interpolation of “No Scrubs” before shape of you was released, but negotiations weren’t finalized until after it came out. so ended up getting more $ than initially discussed, since it was a hit song. tabloid gossip had just assumed it didn't happen until afterwards

[@eerereps]

I just found myself smashing that like button...

[@itecnus3490]

You're liking then unliking it.

[@arti8950]

me too

[@legionslaughter6312]

9 months you’ll getting little baby likes.

[@cycnano5298]

Same

[@cheesecakelasagna]

I actually like the instrumental bit replacing the “oh I, oh I” in the chorus!

[@user-rj2yb5gt3s]

Anyone knows what the instrumental bit is？Really like the sound.

[@notwarwicksmith]

Fiddle? Sounds like a sound used in Galway Girl

[@FunTableJoe]

I KNOW

[@nickv1011]

三里 it sounds like they pitch shifted a part of his vocal track and made a melody out of that but that’s just my theory

[@yifster]

kzbin.info/www/bejne/iHeVe32Ef5V4irs

[@jev7042]

Ed is a gem in the music industry

[@arifaandasma9770]

4:22 this so good! I love that instrumental👌

[@SensitiveUncleJay]

This clip is so inspiring for musicians! Thanks!

[@SensitiveUncleJay]

"Incredibly simple" is the key though

[@alexischbehrend4617]

Are you striving to be the next Ed Sheeran? What a bad taste in music you have...

[@ChessCat1500]

@@SensitiveUncleJay lol

[@delakota555]

Hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha......thunk!

[@_abhirupdutta_]

​@Sean Callahan Not everything is made to be complex. You can't expect every song to have weird chord progressions and cadences and be written in complex time signatures.Sometimes songs are made to be simple and simplicity doesn't inherently reduce the value of any piece of art....And yes,while the song structure might be generic and the theme of the lyrics might have been used a million times before,this song adds a new perspective to the table and having more perspectives is never a bad thing. Moreover,almost every song regardless of genre has something unique to offer.Even when its a song where you hate 90% of the elements,there might just be a background synth sound or a guitar buried in the mix that can inspire you.

[@jakeroosenbloom]

Wow this video is one of the best I've seen for visual graphics

[@remotegod255]

as a late-blooming songwriter but lifelong musician I find this video inspiring and informative. taught me a lot about how simple layers can create a global superhit. Trust me when I say this stuff is not easy. Honestly the song itself isn't my favorite of all time but I can't deny it's been stuck in my head since I FIRST heard it. This video, however, IS one of my favorite of all time. Nice job.

[@iggmeister4137]

​@@andymccallum8090 yea we heard you were 17. You couldve stopped there

[@rohinisond8020]

I’m in love with the shape of you

[@lordvoldemort8904]

There’s no doubting Shape of You was the biggest song of 2017.

[@thatsjustchrisc]

No doubt man

[@whosemanisthis6246]

Lord Voldemort despacito?

[@nachobaeza]

Despacito might be the biggest hit... But such as a song...

[@kembowhite1903]

Yeah worldwide it was the biggest hits world wide this year are 1.shape of you 2.despacito 3.something just like this

[@MrJoacoMs]

kembo white yeah but Something Just Like This SUCKS

[@OjasBheda]

I fell in love with the song again!!❤️

[@trevorrasmussen204]

I love this behind the scenes of this song. Its so great how they pulled it together and being able to see how musicians create great songs!

[@trizcirculado1822]

2:16 "Ed is the instrument" that how talented Ed is .

[@ededdeddy17]

The graphic elements of this video are so incredible! They make the music so visual and colourful and help you to see every single layer of the song. So good!!! Do this with more popular songs!

[@charliekaufmann3602]

I love the idea of ed sitting on the floor of a studio tinkering with legos

[@msdenise1234567]

I've watched this video so many times, it's even in my favourites folder. The visuals and the story make me so happy.

[@AayushSapra]

Good work with the animation guys

[@shubhanikachhap1451]

hey NYT love this video. hope to see more like this.☺

[@jamiebroom6551]

So ed got the idea for 'lego house' from his mate who forced his to play with lego while he write songs hahah

[@acharich]

😂 was thinking the same..

[@thatsjustchrisc]

THINKING THE SAME LOLLL

[@themax80]

Perfectly made video, great work!

[@archmichaels]

That's so good. This is why he's my favorite artist.

[@RohithRNair2012]

Whoever edited this video and put in those animations, you sir earned my respect.

[@hitsonacousticguitar]

I'm not that big Ed Sheeran Fan but this video is great in many ways

[@joseanl]

same here, I've never been a "poppy pop" kind of guy, but Ed is really good at it and also he manages to bring original things to it...what can I say? the guy has talent and it shows

[@dumbass3843]

Max Otto whatt? In what world do you live?

[@lucas07700]

@@maxotto9877 take your elitism somewhere else please.

[@44tharia46]

Max Otto i’m a metalhead, and all i gotta say is bro, stop

[@davidr6513]

@@maxotto9877 bro stop smoking that crack.. You do realise end sheeran writes a lot of songs for many artists including Justin bieber lol the man may not be everyone's cup of tea.. But he's a genius when it comes to song writing and performing!

[@olivia8051]

This is the only BTS video that has actually showed us, artists trying out different lyrics. This is why I love ed Sheeran- he doesn’t care. He what’s you to see the mistakes because he isn’t worried about what we think of him. Brilliant.

[@masonleitch]

The visuals are next level, like if you were to visualise the song, I don’t think there would be a better way than this! Keep this style of visualising the music for the rest of the diary of a song videos!

[@Taalaibek]

Behind the scenes are always interesting for me

[@sam.mankar]

This is the kind of video that is a lot much perfectly made. The graphics, chords, tabs, notes, everything is understandable. Thank you so much creators for your work. This really means a lot to music fans like us. 😄😄😄

[@yue7760]

It's just so mesmerizing seeing their eyes sparkle while they talk about how they made this. I thought I could never love this song even more.

[@annemacleod1421]

Superb visuals to match a song I’ve never gotten tired of. Love the explanation of how it was created.

[@Thegameshowcase]

Wow! The visual representation of the music is FANTASTIC! It really shows how the artists are thinking in their minds when the lyrics go up and down to show notes. Absolutely amazing

[@derekyu6150]

LOL needs to bring LEGO to keep Ed occupied, that is amazing :D

[@LumiereDarlin]

Derek Yu - that made me giggle 🤣 I swear not a quality I’d find attractive in most people, but here it’s adorable!

[@cheezsauce4682]

Probably the absolute BEST songwriting and composition tutorial I've ever seen! THANK YOU!!!

[@thomdotexe]

You've got the song meaning, the history, the theory and visual editing to make it all tie together. More vids like this!!!

[@honghanhpham6943]

such a great video. this is one of many reasons why I love NYT.

[@liamcristello2591]

Do more of these! This was fascinating, love Ed and this song but I REALLY love breaking down a big song and explaining why it’s so good.

[@jellyfishking]

it’s 2021 now and this song has 5.3 billion views on KZbin. I love how they used “shape of you” as a more positive/love-able thing

[@bittybat0382]

When songs are broken down like this it makes me fall in love with it even more

[@TrevMusicXpert]

SO EXPLAIN TO ME HOW THIS DIDN'T GET NOMINATED FOR RECORD OF THE YEAR

[@arellano5845]

I think the other records are generally really good though

[@mannen1221]

Because they nominate whatever Taylor Swift, Calvin Harris, Kendrick Lamar... Is doing

[@elduderino3995]

cause it was a bad album.

[@larrydong5746]

Because Ed Sheeran is just generic pop music

[@zebra4480]

Their are better songs

[@OhYeah10100]

I just recently got into Ed Sheeran and I’m so proud of this man for making the worlds best selling digital song ❤️

[@nakaharaindria]

This video is very well edited, visually pleasing, and visually descriptive as well. Kudos to the editor!

[@shreyarishi9524]

It feels so good to see that someone is so genuine and humble when he's such a big deal...

[@TytyKery]

I love the sound of it at 4:22

[@aghilanram4330]

Tyty Kery exactly

[@riyazuo]

Me too

[@Rariix22]

They should release that other version

[@acharich]

💣

[@joshjamesuk]

Should have kept that bit in!

[@belindastanton3170]

This is just mesmerizing..... incredible talent from all of them..... thank God for the collab....and all of you....but especially Ed xx

[@400_billion_suns]

+1 to all the comments praising the editing and animations in this video. Superb job. I hope whomever did it was recognized for their excellent work!

[@JettaLazza]

These animations really help to visually understand what is being discussed. The content and edit of this is superb. Good work!

[@danielmatalon]

Ok so I am not the only one to say this is beautifully produced and edited. It is extraordinary, worth of award attention. Bravo, NY TImes. And what a world we live in to be given this insight into the creative process.

[@limeyfigdet7460]

This felt quite educational.

[@ESunshine24]

Rappers need to be like Ed and remember that they will have to perform live. So don’t use auto tune for the whole song.

[@pankajgehlot7363]

Yes

[@Jee_oon]

Fun thing is that one of his musical influence is eminem

[@aabc]

ed used autotune lmao

[@youthoobnothingelse9949]

@@aabc he may have used but in his live performance he never needs autotune

[@runagroundmusic]

Love this guys 👌

[@tentenizunami5774]

OMG HI RUNAGROUND I'M A FAN OF UR COVERS!!!!

[@nikita3.14]

Love yours grammar

[@cadesteele194]

Props to whoever did the visualation

[@hyeprofile]

Awesome to hear how Steve and Johnny contributed, and their anecdotes. Would love to see more stuff like this from the NYT. Music is about the entire journey...

[@dennisaston3551]

Its really cool listening to the musician that built this song with Ed. Really enjoy listening to him talking about building this track.

[@DizzyHotSauce]

I already loved this video when it first came out, but something made me want to come back. Whoever did the visuals for the music is amazing. Perfectly capturing the concept and feel of each instrument and layering it all together, while still including the interview footage. It feels like a piece of art by itself.