Jaguar boss slams 'vile hatred & intolerance' after campaign 'broke the internet'

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The Electric Viking

The Electric Viking

Күн бұрын

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@electricviking
@electricviking Күн бұрын
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@georgevavoulis4758
@georgevavoulis4758 Күн бұрын
The CEO needs to accept masculine men ,something he isn't
@georgevavoulis4758
@georgevavoulis4758 Күн бұрын
I heard on another KZbin channel 800 people were involved in this sickening Jag ad
@duviworthing
@duviworthing Күн бұрын
Magna Steyr also produces the Mercedes-Benz G-Class, BMW 5 Series, BMW Z4 and theToyota GR Supra. Not exactly the tin pot company you imply. I think the E Pace failure is wholly down to Jaguar management.
@terryhoath1983
@terryhoath1983 6 сағат бұрын
What do you mean, " ... just sell the brand to ... I dun know ... to ..." . It CAN'T be sold now. IT IS WORTHLESS.
@softwarephil1709
@softwarephil1709 Күн бұрын
Bud Light is happy that they no longer hold the record for the worst marketing.
@garywilloughby6893
@garywilloughby6893 Күн бұрын
I thought it was a joke, maybe SNL skit..
@galaxiedance3135
@galaxiedance3135 Күн бұрын
I don't know that weirdo they had in the commercial is hard to top!
@kresimirsimunovic5333
@kresimirsimunovic5333 Күн бұрын
Bud Light was major sponsor when Jaguar (Tom Walkinshaw Racing North America) raced in IMSA GTP, but not from 1988 (when Jaguar started to compete in IMSA GTP), it started from 1991 and finished in 1993 because it was last year of IMSA GTP and Lights category in IMSA and Jaguar IMSA GTP program as well.
@manu.yt25
@manu.yt25 Күн бұрын
The situation for Bud was way worse, they had a top product, for Jaguar it's the total opposite, the brand was dying, they never sold so few cars.... so in that cas I think bad press was good, hundreds of millions of people just heard about Jaguar again....
@kresimirsimunovic5333
@kresimirsimunovic5333 Күн бұрын
@@manu.yt25 ,I do agree, Jaguar wanted to Bud Light to sponsor Jaguar Tom Walkinshaw Racing in Sportscar World Championship in 1992. (Jaguar won both driver and manufacturer crown in 1991), after Silk Cut sponsorship with Silk Cut had ended, but for some reason deal with Bud Light fell thru, and Jaguar withdrew from Sportscar World Championship due to rising costs prior to 1992. Still, it didnt affected Bud Light sponsorship with IMSA GTP Jaguar (Tom Walkinshaw Racing) team in 1992, so Jaguar raced pair of Jaguar XJR-14 (XJR-12 for long distance races) wearing Bud Light colours.
@guestatlestrand
@guestatlestrand Күн бұрын
My 12yo granddaughter thought it was an ad for deodorant.
@dietmarwolf79
@dietmarwolf79 Күн бұрын
My daughter thought it was an ad for toilet brushes 😂😂
@brianliddell7938
@brianliddell7938 Күн бұрын
I haven't seen it but I'm sure it certainly stinks :p​@@dietmarwolf79
@4youian
@4youian Күн бұрын
She was right!
@mrsx7944
@mrsx7944 Күн бұрын
If I didn't know better I would think it was an ad for crayon colored rain gear 🤷
@eugenec7130
@eugenec7130 Күн бұрын
The ad will be more appropriate even if it features jaguars painted with colors.
@smarticus6384
@smarticus6384 Күн бұрын
It was the dumbest ad of all time. It literally turned away Jaguar buyers.
@TheRealRobG
@TheRealRobG Күн бұрын
You're missing the point. The ad is not targeted at fat old golf club Gammons who are seen as the traditional buyers of Jags. By actively triggering them, they've managed to simultaneously distance themselves from those people while opening the way to an anti-Gammon audience. It's absolute genius.
@philjameson292
@philjameson292 Күн бұрын
No one has been buying Jags anyway. It has been dying
@Jamessansome
@Jamessansome Күн бұрын
That's the point. It's a re-brand! Jaguars are mostly driven by 50+ year old men like Jeremy Clarkson. EV's are not aimed at this demographic. At this moment EV's are primarily aimed at people who just want a better vehicle regardless of how it's powered. A large proportion of the older generation of current Jag owners won't even try an EV.
@ISuperTed
@ISuperTed Күн бұрын
Are there any left?
@StephenJohnson-jr5hp
@StephenJohnson-jr5hp Күн бұрын
@@TheRealRobG agreed.
@kentyler3962
@kentyler3962 Күн бұрын
Maybe Jaguar is "coming out" with a new "cross-over"?
@robertfonovic3551
@robertfonovic3551 Күн бұрын
Well done 😅
@patrickevangelista1658
@patrickevangelista1658 Күн бұрын
😂😂😂
@raymondschembri5042
@raymondschembri5042 Күн бұрын
LGBTI or whatever . We all have to guess 😮
@shannon6876
@shannon6876 Күн бұрын
Let me guess. Trans-portation, right?
@SolveEtCoagula93
@SolveEtCoagula93 Күн бұрын
🤣🤣🤣🤣👏👏👏
@davidhancock91
@davidhancock91 Күн бұрын
The Jag CEO is looking for a new job. Where do they get these idiots from?
@icosthop9998
@icosthop9998 Күн бұрын
L😂L
@rodneyblackwell7477
@rodneyblackwell7477 Күн бұрын
I think he worked for Jaguar for 30 years. I listened to an interview and this virtue signalling is no surprise, it's top down not a rogue marketing department.
@robertbrandywine
@robertbrandywine Күн бұрын
The majority of the board probably thinks like him, so how would he get fired?
@schrimpf
@schrimpf Күн бұрын
From the woke clown school…🤡🤡🤡
@davidpearn5925
@davidpearn5925 Күн бұрын
@@davidhancock91 unions aren't public enemy, health, education and pharmaceuticals are affordable. Americans don't understand anything not American.
@tazanteflight8670
@tazanteflight8670 Күн бұрын
"Hold my budwiser".... -jaguar
@redriver9000
@redriver9000 Күн бұрын
Jaguar will be out of business within 3 years, and that’s being generous.
@davidpearn5925
@davidpearn5925 Күн бұрын
Along with Tesla auto.
@LB_59
@LB_59 Күн бұрын
Jaguar is finished. This fool unfortunately will learn the hard way. He’s basically nailed the coffin closed! Another Woke idiot that just doesn’t get it.
@machoopichoo2
@machoopichoo2 Күн бұрын
@@davidpearn5925 Ya, having the world's top selling car, of any type, is terrible.
@machoopichoo2
@machoopichoo2 Күн бұрын
Depends on what Tata decides.
@redriver9000
@redriver9000 Күн бұрын
@@davidpearn5925 NPC quote of the day.
@johnfrancis4401
@johnfrancis4401 Күн бұрын
The advert is another Bud Light moment. The boss is a woke gobaloon.
@commuterbranchline8132
@commuterbranchline8132 Күн бұрын
Jaguar identifies as bankrupt……..
@S_Curves
@S_Curves Күн бұрын
This is factually incorrect. JLR is in reasonable financial health from what I can see.
@bubbajones5905
@bubbajones5905 Күн бұрын
It's pronouns are were and was.
@schrimpf
@schrimpf Күн бұрын
😂😂😂
@petersmangalisongoma2013
@petersmangalisongoma2013 Күн бұрын
You guys got them 😂😂😂
@ph8077
@ph8077 Күн бұрын
@@S_Curves Yeah the LR part is doing okay, Range Rovers sell loads to narcissistic rich wives every year...the Jaguar part has just committed hari-kari though
@AdrianMorris-g7o
@AdrianMorris-g7o Күн бұрын
Glad to see Musk has a sense of humor
@mrsx7944
@mrsx7944 Күн бұрын
That "brand manager" in his little sparkly jacket and see through blouse is the epitome of everything wrong with "woke".
@kevinbeaumont8750
@kevinbeaumont8750 Күн бұрын
The only car I used to say I loved, though I couldn't afford one, was Jaguar. Pure style. Thank you to the new marketing team for releasing me from this desire.
@Apvizionz
@Apvizionz Күн бұрын
I am definitely hateful and intolerant towards awful woke ads
@mrsx7944
@mrsx7944 Күн бұрын
Exactly. They throw around those same generic buzz words again and again. They no longer mean anything.
@Fredoffcourse
@Fredoffcourse Күн бұрын
Exactly. Enough is enough. Get lost with all your woke ads !
@machinestephen
@machinestephen Күн бұрын
@@Fredoffcourse What exactly is woke about the ad? Is it because it features people who are not white, western and middle-aged?
@Fredoffcourse
@Fredoffcourse Күн бұрын
⁠@@machinestephen No Stephen, it’s because they’re about releasing a NEW LGBTQE-type ! 😅😅😅😅
@machinestephen
@machinestephen Күн бұрын
@@Fredoffcourse And that is a vaguely good joke....
@Cozzera
@Cozzera Күн бұрын
It does not matter Jag will not be around in five years!
@garyclack3807
@garyclack3807 Күн бұрын
I don’t see how they make it this long 😂
@Joe44944
@Joe44944 Күн бұрын
U r so right 😂
@machoopichoo2
@machoopichoo2 Күн бұрын
Depends on how much Tata wants to keep it alive.
@Migster1965
@Migster1965 Күн бұрын
5? I'll give it 2.
@chrismiller9032
@chrismiller9032 Күн бұрын
pity. It was so cool until the silly people took over.
@LouDeVere
@LouDeVere Күн бұрын
Jaguar was once 'the' car to admire and dream of owing. I was one of these young lads wishing and hoping that one day, I could afford to own a Jaguar. Just look at them now! Of my goodness. The woke airheads are overwhelming in the ridiculous ad. Crazy, crazy Jaguar. RIP their once proud brand.
@davidboskett5581
@davidboskett5581 Күн бұрын
Once cars like Jaguar did have a good reputation as marvels of engineering but that was when they were mainly handmade but now the cars mass produced by the big companies are much better because with the large use of robots they have set a much higher standard .The only thing a lot of the luxury brands still have is 'snob' value . There will ways be people who want a car that costs a lot to buy to show off and remind people how successful they are. There are plenty of other products that come to mind Rolex watches that have become more of a jewelry item and womens designer handbags costings thousands.
@BertVerschuren
@BertVerschuren Күн бұрын
Same here. Loved the torc and smoothness. And now I ride an electric competitor, delivering the same for half the price.
@jit100758
@jit100758 Күн бұрын
It’s Jaguar that is vile hatred and intolerance, not the main stream of population. These woke culture that is divisive and intolerance towards a majority peoples.
@CatsMeowPaw
@CatsMeowPaw Күн бұрын
It's stunning and brave for Jaguar to reposition their brand for 1% of humanity. I wish them well in their bold strategy.
@jaynotification
@jaynotification Күн бұрын
1%? You're being generous 😂
@davidernest7226
@davidernest7226 Күн бұрын
Yep but does nothing for the brand not to position themselves as a premium car manufacturer
@TricoliciSerghei
@TricoliciSerghei 20 сағат бұрын
@@davidernest7226 I didn't understand, are you pro or against the ad?
@michaelr3647
@michaelr3647 17 сағат бұрын
I think it was being sarcastic.
@allosaurusfragilis7782
@allosaurusfragilis7782 2 сағат бұрын
You're all so short sighted.....don't you realize there's millions of drag queens that have to walk everywhere , in heels, because there's been no car for them.....until now.... well, until soon.
@fentonpeter1582
@fentonpeter1582 Күн бұрын
Second hand prices for Jaguar was bad enough before............this will be the 6inch nail that seals it ! Stunning disregard for their past customers.
@mjerome1457
@mjerome1457 Күн бұрын
The Jaguar Boss’s should be FIRED!!! All that clothing crap and Diversity but NO vehicles in different colors nor NO Vehicles showing a diverse race of Individuals driving the cars….THIS WAS A TOTAL FAIL!! I thought if was a Fashion preview🤣😂🤣👎🏾👎🏾
@daleviker5884
@daleviker5884 8 сағат бұрын
"I thought it was a fashion preview". I thought it was Kamala Harris' proposed cabinet.
@magnoliav12
@magnoliav12 Күн бұрын
I own two Jags and think it's all disgusting. Good thing I live in Texas though, I would probably be put in jail for saying that in the UK
@JohnSmith-ux3tt
@JohnSmith-ux3tt Күн бұрын
Yes, you would. EU rasia does not tolerate any wrong think.
@magnoliav12
@magnoliav12 Күн бұрын
@@JohnSmith-ux3tt Most people would say they're the ones engaging in the "Wrong Think"
@smillner771
@smillner771 Күн бұрын
You can say that in the UK..relax. I've heard that in Texas you can't say that you're an atheist?
@stevencochrane115
@stevencochrane115 8 сағат бұрын
@@magnoliav12 That's dfinitely hate speech, according to UK Law!
@Ben-says-you-are-AWESOME
@Ben-says-you-are-AWESOME Күн бұрын
Ironic that they accuse others of being intolerant when they are completely intolerant of anyone who disagrees with them!
@EmigdioFrixione-c5k
@EmigdioFrixione-c5k Күн бұрын
They/them Jaguar.
@Alarix246
@Alarix246 Күн бұрын
Interesting is the wordplay: if you read jag backwards, you get gaj-u-r, "gay you are". Strange. But just like the word "gay", it used to mean just "happy".
@mrradman2986
@mrradman2986 Күн бұрын
Were/ was.
@SDuapveer11
@SDuapveer11 20 сағат бұрын
Woke/Broke
@chrismiller9032
@chrismiller9032 Күн бұрын
Heaven forbid company execs should respect their customers.
@paulgaida2601
@paulgaida2601 Күн бұрын
New brand. DraGuar
@ryanmulterer2346
@ryanmulterer2346 Күн бұрын
🤣
@arttellama2408
@arttellama2408 Күн бұрын
It's Jwagwaahr.
@norbertvalle4976
@norbertvalle4976 Күн бұрын
TransJag
@stuartmarshall7099
@stuartmarshall7099 Күн бұрын
Nice homophobia
@Dascorpious
@Dascorpious Күн бұрын
I rather walk then buy a jaguar, absolute mockery. Good luck go woke go broke
@rtbear674
@rtbear674 Күн бұрын
No matter how good their car will look, No one with money will want to be associated with this teaser.
@JohnPMiller
@JohnPMiller Күн бұрын
I knew that legalizing mushrooms was a bad idea. Well, this is what happens! The crazy thing is that the ad firm was probably paid millions.
@gr8dvd
@gr8dvd Күн бұрын
Yes, millions if you include Elon’s contribution imploring them to contract with Jaguar 😂
@DSC800
@DSC800 Күн бұрын
Vile hate? Nahh, vile stupidity.
@jammuna1
@jammuna1 Күн бұрын
This is woke, not about the car but some stupid delusions about a group of people, the advert is not worth any penny. It is a disgrace of the car
@feandil666
@feandil666 Күн бұрын
It's genius, so much publicity. when you're at a stage you sell 0 cars, you can't go below.
@Bradinnes
@Bradinnes Күн бұрын
Irrelevant..... No car.....No customers!
@ahhamartin
@ahhamartin Күн бұрын
Problem is the director is a one trick pony who bullied his way into a top job with threats of "....phobic" labels.
@mrsx7944
@mrsx7944 Күн бұрын
They love throwing around those same generic buzzwords. EVERYONE is a "phobe"
@Ray-iz7tv
@Ray-iz7tv Күн бұрын
Will the CEO have to answer to the Indian owner Tata Motors? Or is Tata okay with this?
@Z-add
@Z-add Күн бұрын
TaTa hasn't said anything so they must be ok with it
@schrimpf
@schrimpf Күн бұрын
Had the same question. Cannot imagine that the Tata people are happy with this b/s.
@CombatSport777
@CombatSport777 Күн бұрын
Excellent question!
@kashyapchonekar5437
@kashyapchonekar5437 Күн бұрын
They probably want jaguar to be independent but this is not a good idea
@nurainiarsad7395
@nurainiarsad7395 Күн бұрын
maybe the flop will give the owner the justification to fire the CEO who they might not like anyway, so they’re not too mad…
@TerryHickey-xt4mf
@TerryHickey-xt4mf Күн бұрын
I am still almost speechless, but not quite. Even before I saw the ad I saw the new logo, and thought this must be an April fools joke. No such luck, then I saw the ad and I thought I must be on another planet! When I was a teenager a long long time ago I had an after school job bringing in the trout fishing boats for all the 'posh' poms at Chew Valley lakes. Amongst the guests were famous people like Sir Richard Lyons and Frankie Vaughn. They both had Mark 10 Jags and I used to just druel over them when loading their 'catch' into the boot.. The smell of real leather, the front sloping grill, the mascot, the red color exterior that seemed all the rage in those days, etc. Images of Stirling Moss, the list goes on. Now, this!! Give me strength.
@nanaimoshoerepair
@nanaimoshoerepair Күн бұрын
That advertisement reminds me of the Olympics opening ceremony last summer. Same crowd?
@JohnSmith-ux3tt
@JohnSmith-ux3tt Күн бұрын
Same, Woke, crowd. It's all about the gender agenda. What, selling cars?
@eugenec7130
@eugenec7130 Күн бұрын
Can't agree more. "Inclusivity", they said. But it is more like art and ads are now equivalent to LGBTQ.
@raywest3834
@raywest3834 Күн бұрын
"Any publicity is good publicity?" Kevin Spacey might disagree.
@lsh3rd
@lsh3rd Күн бұрын
These are the actions of someone trying to drive a once great brand into the ground.
@windgods1414
@windgods1414 Күн бұрын
Being honest is not "vile hatred & intolerance". He needs an intervention session.
@fyodor8008
@fyodor8008 Күн бұрын
Same mistake as Ubisoft. Jaguar has now alienated 50% of their potential customers. Goodbye Jaguar.
@JohnSmith-ux3tt
@JohnSmith-ux3tt Күн бұрын
And alienated 90% of their existing customers.
@gian_8381
@gian_8381 Күн бұрын
Alienated 99% of their customers, apart gay woke maybe.
@polysporin8332
@polysporin8332 Күн бұрын
probably closer to 99%. because the modern "woke customer" failed to appear to buy their games. I'm talking about the recent news about western failed games. Jaguar customers I don't know.
@Brian-gz7fc
@Brian-gz7fc Күн бұрын
I will never buy Land Rovers again. Purchased 6 in my life, but no more. Speak with my business. Riduliculas...The CEO is rather wacky...
@softwarephil1709
@softwarephil1709 Күн бұрын
The people this ad appeals to still live in their mother’s basement.
@TheRealWindlePoons
@TheRealWindlePoons Күн бұрын
Can't see them selling many in Saudi Arabia.
@softwarephil1709
@softwarephil1709 Күн бұрын
@@TheRealWindlePoons Or anywhere else except liberal college campuses, West Los Angeles, and San Francisco.
@ChicagoBob123
@ChicagoBob123 Күн бұрын
Jaguar is Bud Light and will test how many years they can survive without sales
@abelincoln3261
@abelincoln3261 Күн бұрын
So Bud light still around Bubba.. yeah.. they are ae and will be.. not everyone is a weirdo.. most people don't think like you... thank god
@abelincoln3261
@abelincoln3261 Күн бұрын
Historical daily share price chart and data for Anheuser-Busch since 2009 adjusted for splits and dividends. The latest closing stock price for Anheuser-Busch as of November 25, 2024 is 55.04. The all-time high Anheuser-Busch stock closing price was 113.14 on September 28, 2016. The Anheuser-Busch 52-week high stock price is 67.49, which is 22.6% above the current share price. The Anheuser-Busch 52-week low stock price is 54.51, which is 1% below the current share price. The average Anheuser-Busch stock price for the last 52 weeks is 61.88.
@vasil7410
@vasil7410 Күн бұрын
The main difference is that Bud Light was the market leader, they had everything to lose.
@davidpearn5925
@davidpearn5925 Күн бұрын
Is bud light an American IQ status ?.
@Scott66226
@Scott66226 Күн бұрын
This change has helped me to evolve, for the first time in my life I do NOT want a Jag
@sybo10
@sybo10 Күн бұрын
They screwed the pooch!
@b4804514
@b4804514 Күн бұрын
Jumped the shark
@JasonYork-b3i
@JasonYork-b3i Күн бұрын
Their pooch got screwed sure...but they like it that way.
@alancane1482
@alancane1482 Күн бұрын
Jaguar should introduce a model with a large Bud Lite can on top.
@kresimirsimunovic5333
@kresimirsimunovic5333 Күн бұрын
They did in IMSA GTP back in the day with XJR-12, XJR-14, XJR-16 with some success (race victories).
@margaretpepper3550
@margaretpepper3550 Күн бұрын
This is a brilliant advert.....for Bentley's !!
@Roy-gi5ul
@Roy-gi5ul Күн бұрын
Since this debacle, Bentley would be my new chosen aspiration brand!
@peterwhite8424
@peterwhite8424 Күн бұрын
What a freak show. Putting black people in every ad isn’t enough for them
@phila.6521
@phila.6521 Күн бұрын
The Benetton of our day.
@RicoNeu-bd3do
@RicoNeu-bd3do Күн бұрын
They are doomed..
@neilwani1178
@neilwani1178 Күн бұрын
Is he related to the Bud Light person? There maybe a connection. He is taking the Jaquar brand into the trash. Why not just keep away from those issues. The idiot is suppose to be selling cars.
@danielt.8573
@danielt.8573 Күн бұрын
Blaming and accusing their potential customers is another mistake.
@ericshang7744
@ericshang7744 21 сағат бұрын
Business 101, customers are always right.
@spacecowboy2483
@spacecowboy2483 Күн бұрын
I'm pretty sure Bud Light does not agree with the argument that there is no such thing as bad publicity, especially when you are selling sports cars! Who would want to pay for a de-fanged and nuttered jaguar with lacquered claws!?
@jonathancollard3710
@jonathancollard3710 Күн бұрын
“Pace, grace and space” replaced with “woke, wank and wonton self destruction”. They really have shat the blanket … 🤦🏻‍♂️
@ryanwschneeberger
@ryanwschneeberger Күн бұрын
Elon should decline the invitation with the excuse that he doesn't own an appropriate outfit 😂
@joergmaass
@joergmaass Күн бұрын
He does. Ever seem him donning a cowboy hat and pilots? Same quality!
@magnushelin007
@magnushelin007 Күн бұрын
😅😅😅
@orionwolf530
@orionwolf530 19 сағат бұрын
Nice comment👍
@CharlesAnsman
@CharlesAnsman Күн бұрын
CEO rides the Hershey highway , so what did we expect
@MrDavidznuff
@MrDavidznuff Күн бұрын
Why they think we should swallow everything they tell us to? We won't! Stop pretending we're intolerant or something. We're just fed up of the narrative.
@fatboy19831
@fatboy19831 Күн бұрын
Jaguars ad is pure genius. They turned a company that was irrelevant into a conversation point with millions of people commenting, including Elon Musk.
@duncanedwards8258
@duncanedwards8258 Күн бұрын
Perhaps, but that's only gonna work for them if it results in sales. Which ..... I kinda doubt 😉
@stuartmarshall7099
@stuartmarshall7099 Күн бұрын
Exactly. Genius
@shannon6876
@shannon6876 Күн бұрын
The real genius is that they don't have a car to sell, and they just made all their current customers ex-customers, while transitioning to appeal to a new demographic who won't buy their cars. The genius of this 4-D chess move is such that they're going to go out of business. I give them less than 1 year.
@rolandblock2530
@rolandblock2530 Күн бұрын
Smells of desperation 😂
@stuartmarshall7099
@stuartmarshall7099 Күн бұрын
@rolandblock2530 they are desperate. Company hasn't made a profit in decade's
@joeaverage3444
@joeaverage3444 Күн бұрын
So... woke millionaires, nay, billionaires are the new target demographic for Jaguar? And how many of them exist, in the minds of Jaguar executives? And in reality?
@soothingunboxing7129
@soothingunboxing7129 Күн бұрын
wacky? more like wokey. they should release Jaguare e-Woke
@Robert-n7v
@Robert-n7v Күн бұрын
The only thing that would have been worse, is if they used the cast of The View…
@Utah_Man_Sir
@Utah_Man_Sir Күн бұрын
I wouldn't be surprised if He shorted the stock the day before this add was released.
@lav25og83
@lav25og83 2 сағат бұрын
This is the perfect time to buy a Jag, before the company goes out of business. They will be so collectable.
@rickbase833
@rickbase833 Күн бұрын
I call BS on any marketing is good marketing. It's not true.
@photogol
@photogol Күн бұрын
Jaguar’s ad is just a clown show
@Arctic5fox
@Arctic5fox Күн бұрын
They paid multi-million dollars for this joke so called"Ad" ?
@chriszzw30
@chriszzw30 Күн бұрын
To be fair the Jaguar ad is ideal for it's target market, EV drivers. Remember, not all trans are EV drivers but all EV drivers are trans! 😂
@Morpheus813
@Morpheus813 Күн бұрын
How is this WOKE? It is just stupid!
@robertkirchner7981
@robertkirchner7981 Күн бұрын
"Woke" doesn't mean anything anymore, except maybe as a universal catch-all term for whatever it is that cultural conservatives don't like right now.
@musk-eteer9898
@musk-eteer9898 Күн бұрын
it's both
@ricklindert5649
@ricklindert5649 Күн бұрын
Woke has always been hard to define, but if this is it , you are clearly right. It is hard to see anyone buying a Jag because of this ad.
@zSion
@zSion Күн бұрын
​@robertkirchner7981 Dude what? This is literally the definition of woke, it doesn't get woker than that ad lmao
@Ricer-b4n
@Ricer-b4n Күн бұрын
You obviously missed the negros in the video. How the asian dude in yellow outfit got in there only a racist would know.
@apemoon1731
@apemoon1731 Күн бұрын
'hatred', 'intolerance'.....the classic response of the wokerati when they're criticised in any way, shape or form.
@daleviker5884
@daleviker5884 7 сағат бұрын
Exactly, and water off a duck's back.
@keirenle
@keirenle Күн бұрын
People was just posted a classic question: dud where is my car?
@RodFleming-World
@RodFleming-World Күн бұрын
Jaguar has never been at the level of Rolls, Bentley or Aston. It has always been a second tier marque. So where it thinks it can get the clout to challenge top-tier brands is a question. (I am a Jag-lover and have owned several.) The other thing is that EV sales have collapsed across the board. Nobody wants them. So why launch a new one, especially at a price point that is notoriously hard to sell? Jaguar is done for.
@jony6toes307
@jony6toes307 Күн бұрын
The CEO is only angry because his boss phoned him and started off with WTF... And did you say Selling EVs is a good thing...😂😂😂😂😂
@Andy-df5fj
@Andy-df5fj 5 сағат бұрын
Do you like Jaguars? No I'm straight.
@GlowingTube
@GlowingTube Күн бұрын
The rebrand is unbelievably stupid along with the CEO’s response. The JLR internal memo also threatened staff with disciplinary action if they had a different opinion on the rebrand… truly awful behaviour by the company. Guess what I think of the brand?
@JohnSmith-ux3tt
@JohnSmith-ux3tt Күн бұрын
What do I think - far left wokies ensuring they don't hear any uncomfortable differing opinions. They are going to crash and burn, just like the Democrats, who still don't know where they went wrong. Yeah, it was the voters fault. And the legacy buyers fault when they disappear after being told by jaGUar to fugg off.
@Roy-gi5ul
@Roy-gi5ul Күн бұрын
Same as me, I suspect!
@TheRealWindlePoons
@TheRealWindlePoons Күн бұрын
I'm a retired automotive engineer. Have worked for a number of the major manufacturers. Glad I won't have to add "as camp as a row of tents" to my CV, just to get a job as an engineer. So sad.
@josephbartolomei1617
@josephbartolomei1617 22 сағат бұрын
I’m the owner of a ‘21 F-Pace I bought new and have had no problems with it and love it. After this ad I’m almost embarrassed to say I own a Jaguar. I’ll probably never own another.
@WaffleCake-q7d
@WaffleCake-q7d Күн бұрын
The typical Jaguar customer is the kind of person that will dislike this image the most. The demographic most sympathetic to this branding are the people with less money and not able to afford a Jaguar. This will torch their sales numbers. If this was an advert for paint it would fit better.
@stuartmarshall7099
@stuartmarshall7099 Күн бұрын
They don't have any sales numbers. That's why they're reinventing themselves
@daleviker5884
@daleviker5884 8 сағат бұрын
@@stuartmarshall7099 Yeah but reinventing yourself to a market that does not exist is the height of lunacy. How many flamboyantly in your face woke types are running around with the money to buy a Jaguar? They are reinventing themselves to appeal to people who ride e-scooters.
@gian_8381
@gian_8381 Күн бұрын
The CEO must be ashamed of himself and resign.
@Roy-gi5ul
@Roy-gi5ul Күн бұрын
No, he's a PROUD GAY!
@aaronbourgault6838
@aaronbourgault6838 Күн бұрын
worst ad i have ever seen
@philliptemple9841
@philliptemple9841 Күн бұрын
From DICE to Disney, producing a "woke" product and then blaming "toxic fans" when it flops has a good track record of being disastrous and costing billions in lost profits. Those that don't learn from history are doomed to repeat its mistakes. Phillip.
@uap_123
@uap_123 Күн бұрын
Better ask the jaguar Boss if he has joined WEF or Bilderberg meetings in the past?
@Richard-cq4kv
@Richard-cq4kv Күн бұрын
A $300K EV without FSD, the depth of human stupidity never ceases to amaze me😂
@icosthop9998
@icosthop9998 Күн бұрын
Have you seen your new 🌈 *"Super **#WOKE** commercial"* 🌈 🤦🏼
@Jeff-wb3hh
@Jeff-wb3hh Сағат бұрын
You must admit that that commercial is definitely making waves. I actually like it. It intrigues me to find out what their new cars will look like.
@Vermilion2049
@Vermilion2049 Күн бұрын
Jag won. They got you all talking about them and taking notice. There is no bad publicity when you are down on the ground already
@JohnSmith-ux3tt
@JohnSmith-ux3tt Күн бұрын
But I won't be buying one of their ghey EVs. Will you? If so, what colour will you get it in - pink, crimson, yellow or orange?
@daleviker5884
@daleviker5884 8 сағат бұрын
Bud Light was the most talked about beer brand in the world in 2023. There most definitely is such a thing as bad publicity.
@phototutoraustralia
@phototutoraustralia Күн бұрын
absolutely bizarre, they are on a rapid downward slope if they think they can be profitable making purely upper end luxury cars. Look at Land Rover - they abandoned the Defender market by making a crazy high priced new model and now Grenadier have taken that market slot. 5 years if they are lucky.
@absabs3811
@absabs3811 Күн бұрын
They'll be given their marching orders for sure, left left,left,left,left, left. Definitely no right in their march.
@nurainiarsad7395
@nurainiarsad7395 Күн бұрын
liberal is not the same as left. left is working class, you would expect more working class themes in a leftist ad campaign, it would be about specs and performance and practicality; not vague artistic social norm-bending ones. you could absolutely be liberal and right; the french royal court that got guillotined was ideologically right (favouring aristocratic/wealth owner) and also socially liberal.
@absabs3811
@absabs3811 Күн бұрын
@nurainiarsad7395 I'm going to assume you have not heard Rawdon Glover' rhetoric then. The ponce doesn't have a right side.
@disneytakeshugedix7463
@disneytakeshugedix7463 9 сағат бұрын
Jaguar 💩 putting the trans ⚧ in transportation ! Eww… 🤮
@danieloneill9093
@danieloneill9093 Күн бұрын
He should be fired from his job for this - completely out of touch. People hate woke now.
@ubaldobezoari8652
@ubaldobezoari8652 Күн бұрын
Has any company ever been successful by insulting and offending its customers and potential customers?
@TheBestDealsIl
@TheBestDealsIl Күн бұрын
I don't know about the wokeness I know the ad is just disgusting
@TheRealWindlePoons
@TheRealWindlePoons Күн бұрын
It only lacked wellington boots, a transparent raincoat and a lilac mankini.
@rozonoemi9374
@rozonoemi9374 Күн бұрын
Just the facts that you are talking about this ad, show that it is a real success.
@daleviker5884
@daleviker5884 7 сағат бұрын
Like Bud Light was such a success through being the most talked about beer brand in 2023? The saying "any publicity is good publicity" is about as daft a comment as can be imagined.
@paulkearsley9509
@paulkearsley9509 Күн бұрын
Please remember you are talking about it.
@JohnSmith-ux3tt
@JohnSmith-ux3tt Күн бұрын
I am talking about how I will now never buy one, not even an old one. The teasing would horrendous.
@CLM296
@CLM296 Күн бұрын
When people order Uber and specify they don’t want Jaguar, Mr CEO will get the point
@DaveBjornRapp
@DaveBjornRapp Күн бұрын
I owned a Jaguar - never again.
@raymondschembri5042
@raymondschembri5042 Күн бұрын
Transitioning to what!
@TheRealWindlePoons
@TheRealWindlePoons Күн бұрын
I think their second-hand value just plummeted. I'll give it a year or two then go shopping for an XK8.
@DaveBjornRapp
@DaveBjornRapp Күн бұрын
@@TheRealWindlePoons Don't bother. Constant need of repairs... as confirmed by everybody I've met who owned one. They're garbage - there's a reason the Jaguar brand is shitting the bed.
@realrift01
@realrift01 19 сағат бұрын
"Its a bold strategy Cotton...lets see if it pays off for'em"
@pedrorego8953
@pedrorego8953 Күн бұрын
Genious! Now everybody is taking about it, everybody knows a new Jaguar is coming, and everybody is curious about it.
@JohnSmith-ux3tt
@JohnSmith-ux3tt Күн бұрын
But not curious enough to want to buy it - especially a beta test vehicle that is hard for other manufacturers with far more resources and credibility, have failed yo do. Maybe they can give MacMaster a 3 year free lease.
@pedrorego8953
@pedrorego8953 22 сағат бұрын
@@JohnSmith-ux3tt ICE cars are done. The traditional customer of Jaguar is a ICE car buyer, it's an old man, and is disappearing from the market. Under these conditions, for the brand, continuing to be stuck with the brand's traditional legacy is the same as committing suicide.
@electricslide8469
@electricslide8469 3 сағат бұрын
Maybe gay, bi-curious
@qnerq5044
@qnerq5044 Күн бұрын
just a correction, Jaguar was selling well in UK with the F-Pace. However, they are changing the branding as you said. Thats why they stopped selling cars
@Andrewp226
@Andrewp226 Күн бұрын
$450k Returns the Lord is my saviour in times of my need!!!
@doroteasilva
@doroteasilva Күн бұрын
wow this awesome 👏 I'm 37 and have been looking for ways to be successful, please how??
@Andrewp226
@Andrewp226 Күн бұрын
It's Ms. Susan Jane Christy doing, she's changed my life.
@jonathandyes
@jonathandyes Күн бұрын
After I raised up to 325k trading with her I bought a new House and a car here in the states 🇺🇸🇺🇸 also paid for my son's surgery (Oscar). Glory to God.shalom.
@janetfreeman2300
@janetfreeman2300 Күн бұрын
Absolutely! I've heard stories of people who started with little to no knowledge but made it out victoriously thanks to Ms. Susan Jane Christy.
@Robertjonathan531
@Robertjonathan531 Күн бұрын
Can't imagine earning $85,000 biweekly, God bless Ms. Susan Jane Christy, God bless America 🇺🇸♥️
@sneakymove
@sneakymove Күн бұрын
But least the ads is controversial, and stylish. Unlike Lucid, boring as hell
@vasil7410
@vasil7410 Күн бұрын
Before this stupid advert, nobody remembered that Jaguar even existed. But I can bet you millions of people will now be watching the new model launch next week.
@alancane1482
@alancane1482 Күн бұрын
Just to get a good laugh.
@JasonYork-b3i
@JasonYork-b3i Күн бұрын
If you think car guys are going to want to drive around in a draguar you are sorely mistaken.
@vasil7410
@vasil7410 Күн бұрын
​@@JasonYork-b3i Have "car guys" even been buying new Jaguar cars anyway? Only 36 new Jaguars were sold last month, out of a total market of 100,000 sales.
@tpike32
@tpike32 Күн бұрын
It comes with a shag steering wheel and bright pink interior
@vasil7410
@vasil7410 Күн бұрын
​@@tpike32Perfect retro Jag 60s styling then 👍
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