Email Marketing For Small Business: What's Hot in 2021!

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Wes McDowell

Wes McDowell

Күн бұрын

Пікірлер: 92
@BrianMiller
@BrianMiller 3 жыл бұрын
You hit all the important info here in one great video Wes. Especially the concept of removing non-engaged people from your mailing list. It seems counter intuitive to most people at first but it is so important. It took me 2-3 years to learn this on my own. Wish there had been a video like this when I started!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
So important Brian! All about a having healthy list, not necessarily the biggest.
@benbeelerfitness2595
@benbeelerfitness2595 3 жыл бұрын
I paid 2.4k for a digital marking course and your free content is 1000 better. thanks for all the tips!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Great to hear Ben! 😊
@StephaniePerry
@StephaniePerry 3 жыл бұрын
Thanks Wes, this was super helpful. Can I request a video on how to sell to the people on your email list? I feel like my conversion rate to my list is too low. Halp!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Great suggestion Stephanie! Will add it to the list :)
@willmclaughlin3
@willmclaughlin3 3 жыл бұрын
“Transformation not information.” This really got me thinking. Thanks!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Hey Will, yea its one of the key principles with lead magnets that most get completely wrong!
@azamsharp
@azamsharp 11 ай бұрын
Hi Wes, I have a question about cleaning the list. Should I also remove people from the list if I know for a fact that they will never purchase my products?
@Johnmakertube
@Johnmakertube 2 жыл бұрын
wow...very relevant and still fresh stuff....I love this video...I have just started a business and looking into Email Marketing.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thank you John! also check my more recent video about email marketing: kzbin.info/www/bejne/rKKXZoN6j9mnd9U 👍
@Johnmakertube
@Johnmakertube 2 жыл бұрын
@@WesMcDowellInc I have subscribed to your channel
@TrentKennelly
@TrentKennelly 3 жыл бұрын
Excellent as always, Wes! I talk about email on my channel a lot too and it's honestly crazy how often people assume it's out of date or something.
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Thanks Trent! Indeed.. 😊
@igo0di
@igo0di 3 жыл бұрын
This is the most valuable video on email marketing that I have seen in a long time. Thank you!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Wow, thank you! Appreciate it. Thank you for watching! 😊
@searchbug
@searchbug 2 жыл бұрын
Hey, Wes! Just wanna ask if you have tried using data enrichment or data append to fill in the missing email address of your leads? It's a great tool for data cleansing, too, since this tool allows you to replace email addresses once they are invalid or incorrect.
@yowsers6475
@yowsers6475 3 жыл бұрын
This was packed with great information. Thanks Wes! Only thing left out was how to clone a few Wes McDowells and get them selling paint job for me.
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
You're welcome! Appreciate that! 😊
@ab-mj1tx
@ab-mj1tx 3 жыл бұрын
This guy is the only one that made me want to buy his course. It looks like he is really helping you.
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Haha thank you!
@ab-mj1tx
@ab-mj1tx 3 жыл бұрын
@@WesMcDowellInc Hey do you have course or video about free traffic , cuz i live in shit country and dollar is very high.
@CaliforniaVMA
@CaliforniaVMA 3 жыл бұрын
Really helpful! Thanks. I'm hoping you have something for email marketing for professional associations.
@ShawNshawN
@ShawNshawN 2 жыл бұрын
While I agree that plain text is way more likely to get opened, how would you sell ART this way? Its. a visual medium and we don't always have a brand new exhibit or blog to talk about vs a painting we created.
@mattgardner4518
@mattgardner4518 3 жыл бұрын
Hi Wez - great videos - do you use drip or mailchimp for creating plain text emails?
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Thx Matt! I prefer Drip, it has better deliverability into people's primary inbox as opposed to promotions. But both will let you create plain text emails.
@advancedorthopediccenter293
@advancedorthopediccenter293 2 жыл бұрын
Wondering how to approach short-term or long-term past clients...were thinking newsletter, but you said that's dead. So, what do you suggest to keep us top of mind to get repeat trusting clients.
@buyannemekhchimeddorj
@buyannemekhchimeddorj 3 жыл бұрын
Wes, thank you so much, you're a great teacher.I really liked your free course on website secrets for small businesses, gems!!!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
You're very welcome! Glad it helped! 😊
@lewyathan
@lewyathan 3 жыл бұрын
hello there! awesome video Wes! However, I wonder about the 1 email per week thing? i mean isnt that too low?
@atyourservicesociety
@atyourservicesociety 3 жыл бұрын
Thank you so much for the valuable info that you share Is there an email app that you recommended?
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Yep! I use drip myself... not the cheapest option but deliverability to the primary inbox is good with this one :)
@thegoddessdayspa
@thegoddessdayspa 3 жыл бұрын
I agree with Will. It seems like "Transformtation" is the new buzz word. We actually use it in our marketing message, too. Thanks a bunch! This video was full of nuggets :-)
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Thanks! Appreciate it!🙂
@shaks44
@shaks44 3 жыл бұрын
You are truly amazing for giving so much valuable content. Thank you so much!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
You're so welcome! Thanks also for watching! 😁
@MyOCDCoach
@MyOCDCoach Жыл бұрын
Great and informative video!
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
Thank you! 😀
@JesseDaley
@JesseDaley 3 жыл бұрын
Loved this video, Wes! Very personable, professional, and informative! Thanks!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
I appreciate that! Thanks Jesse! 😊
@JesseDaley
@JesseDaley 3 жыл бұрын
@@WesMcDowellInc You got it man!
@SaleYee
@SaleYee 3 жыл бұрын
It would be great if the subtitles match what you're talking about.
@agstechnicalsupport
@agstechnicalsupport 3 жыл бұрын
Very good tips delivered in an easy to understand way. Thank you for posting such valuable content !
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Glad it was helpful! Thanks for Watching! 😊😊
@creimanagementgroupllc567
@creimanagementgroupllc567 3 жыл бұрын
Wes., this is awesome detailed information, greatly appreciated! I'm about to start my email campaign and would like to know what other videos on your site would you recommend I review that are up to 2021 standards? Thanks!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Here's the playlist for email marketing: kzbin.info/aero/PL2MA6QzfYgVp5eiqiKFk3e7-6ThCmXlf4
@erwindekker9511
@erwindekker9511 3 жыл бұрын
How do you view marketing using sms?
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Hey Erwin, people swear by it, but I can't bring myself to do it personally. I have to draw the line somewhere, and for me, texting is too much of a boundary overstep. Just my opinion and what I'm comfortable with!
@lilianwhite7722
@lilianwhite7722 3 жыл бұрын
So, in my company we change the "support" person every now and then. Is there a way to replace the name of the email to each new person rather than having to create a new email? It would also be beneficial in terms of email history.
@adrianadico
@adrianadico 2 жыл бұрын
Thanks man. Great value here.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
My pleasure! Glad to have you watching, cheers!
@aamm-y4r
@aamm-y4r 3 жыл бұрын
Very informative and actionable!!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Glad it was helpful! Thanks for watching! 😁
@simplybran
@simplybran 2 жыл бұрын
How about lead magnets for people who don’t sell a service? Do I just always give discounts and free stuff?
@Sbannmarie
@Sbannmarie 3 жыл бұрын
I’m a skimmer. Point taken.
@dompendergrass9333
@dompendergrass9333 2 жыл бұрын
Great video!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Glad you enjoyed it Dom!
@newmanmo2
@newmanmo2 2 жыл бұрын
Awesome. Thanks.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
You're welcome Michael!
@trk90941
@trk90941 Жыл бұрын
I was thinking I could do some story telling about the Struggles in my life and others and that could build trust and your Prospects feel that they know you in some way And can identify with you And at some point you have the likelihood that they may purchase from you.
@hitmonrillo766
@hitmonrillo766 3 жыл бұрын
any email provider recommendations?
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
I personally love drip
@PeterKluth
@PeterKluth Жыл бұрын
Seems like this is mostly focused on service based businesses. Do these tips work for a product based business? We roast and sell coffee. Not sure if all of these tips will work the same for our product!
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
Unfortunately my focus is service business ... sorry 😕
@KSquaredFitness
@KSquaredFitness 3 жыл бұрын
Awesome thank you my man!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
No problem 👍! Anytime! 😊
@gavinmiller473
@gavinmiller473 Жыл бұрын
You mentioned not using mail chimp, or similar. So then what should we use? Is there a platform to organize all of this and send batch emails?
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
Hey Gavin - I really like using ConvertKit (even did a CK tutorial: studio.kzbin.infouC8i-Ry8750/edit) or Drip. 👍
@prabshah
@prabshah 3 жыл бұрын
very helpful brother
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Glad to hear that! Appreciate it so much! 😊
@GordanasMusic
@GordanasMusic 3 жыл бұрын
you recommend to personalize the email address instead of writing from info@YXZ is it also ok to use diferent ones like John@YXZ and paula@yzx ect. or does this make it more difficult to get into primary inbox?
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
If you're going to send out weekly emails, I recommend them always coming from the same email so people can open one, interact with it, then they're more likely to be delivered to the inbox afterwards. If you use a new email, it will basically reset itself.
@keyleads2604
@keyleads2604 3 жыл бұрын
Good information
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Thanks! 😊
@novafit_haren
@novafit_haren 3 жыл бұрын
Great tips Wes, thanks
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Any time Jaap! 😊
@alltrxth
@alltrxth 3 жыл бұрын
you are the greatest
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Appreciate that much! Thanks! 😊
@taqniacreativeagency8132
@taqniacreativeagency8132 3 жыл бұрын
Thanks for the amazing content. Aside, Can you recommend a strong company that can optimize our WP website to be faster ?
@doreloloier4066
@doreloloier4066 3 жыл бұрын
Thanks
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
You're welcome Dorel! Thanks for watching 😊
@kikemindfulness-meditacion277
@kikemindfulness-meditacion277 3 жыл бұрын
Thanks!!!!
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Welcome! 😊
@RocknRollCEO
@RocknRollCEO 3 жыл бұрын
Is there an "Oscars" for KZbin content...? If there is I'd like to nominate this one for "Best Video with Excellent Actual Actionable Content for Marketers and Not Just Click Bait Hot Air with no New Information Whatsoever". OK, so that's not a brilliant KZbin Oscars (if there is one) category title... but why do you think I watch this channel? And while I'm here I also nominate Wes for one.. Again, if there is a KZbin Oscars. If there isn't, forget everything I just wrote.
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Haha, this one had me laughing! If its not a category yet, let's start a petition :)
@Raj-dp6bk
@Raj-dp6bk 3 жыл бұрын
Nice
@WesMcDowellInc
@WesMcDowellInc 3 жыл бұрын
Thanks! 😊
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