Email Marketing For Small Business: What's Hot in 2021!

What would you say if I asked you for a dollar and promised I’d give you 42 dollars back?
Great deal, yes? Well, what if I told you there’s a way you can do that RIGHT NOW?
Because the latest studies show that for every dollar you spend on email marketing…
You’re likely to get anywhere from $35-50 back!
That’s a HUGE return, and it’s why email marketing is still my absolute favorite way of building any small business in 2021.
No doubt about it-email may not be as “hip” as Instagram or TikTok, but it’s still the #1 most profitable marketing channel around.
That’s why, in this video, I want to teach you all of my best secrets, tips, and strategies.
You’ll learn how to get emails opened. How to get them read. AND how to turn email marketing into actual revenue.
As a result, you’ll be able to build a bigger, more engaged email list.
One that you’ll have a direct line to WHENEVER you need it, so you can send whatever message you choose to any or all of them.
Watch now to start upping your email marketing game today.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.co...
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[@azamsharp]

Hi Wes, I have a question about cleaning the list. Should I also remove people from the list if I know for a fact that they will never purchase my products?

[@SaleYee]

It would be great if the subtitles match what you're talking about.

[@Johnmakertube]

wow...very relevant and still fresh stuff....I love this video...I have just started a business and looking into Email Marketing.

[@WesMcDowellInc]

Thank you John! also check my more recent video about email marketing: kzbin.info/www/bejne/rKKXZoN6j9mnd9U 👍

[@Johnmakertube]

@@WesMcDowellInc I have subscribed to your channel

[@StephaniePerry]

Thanks Wes, this was super helpful. Can I request a video on how to sell to the people on your email list? I feel like my conversion rate to my list is too low. Halp!

[@WesMcDowellInc]

Great suggestion Stephanie! Will add it to the list :)

[@BrianMiller]

You hit all the important info here in one great video Wes. Especially the concept of removing non-engaged people from your mailing list. It seems counter intuitive to most people at first but it is so important. It took me 2-3 years to learn this on my own. Wish there had been a video like this when I started!

[@WesMcDowellInc]

So important Brian! All about a having healthy list, not necessarily the biggest.

[@ShawNshawN]

While I agree that plain text is way more likely to get opened, how would you sell ART this way? Its. a visual medium and we don't always have a brand new exhibit or blog to talk about vs a painting we created.

[@simplybran]

How about lead magnets for people who don’t sell a service? Do I just always give discounts and free stuff?

[@trk90941]

I was thinking I could do some story telling about the Struggles in my life and others and that could build trust and your Prospects feel that they know you in some way And can identify with you And at some point you have the likelihood that they may purchase from you.

[@newmanmo2]

Awesome. Thanks.

[@WesMcDowellInc]

You're welcome Michael!

[@dompendergrass9333]

Great video!

[@WesMcDowellInc]

Glad you enjoyed it Dom!

[@doreloloier4066]

Thanks

[@WesMcDowellInc]

You're welcome Dorel! Thanks for watching 😊

[@yowsers6475]

This was packed with great information. Thanks Wes! Only thing left out was how to clone a few Wes McDowells and get them selling paint job for me.

[@WesMcDowellInc]

You're welcome! Appreciate that! 😊

[@PeterKluth]

Seems like this is mostly focused on service based businesses. Do these tips work for a product based business? We roast and sell coffee. Not sure if all of these tips will work the same for our product!

[@WesMcDowellInc]

Unfortunately my focus is service business ... sorry 😕

[@searchbug]

Hey, Wes! Just wanna ask if you have tried using data enrichment or data append to fill in the missing email address of your leads? It's a great tool for data cleansing, too, since this tool allows you to replace email addresses once they are invalid or incorrect.

[@taqniacreativeagency8132]

Thanks for the amazing content. Aside, Can you recommend a strong company that can optimize our WP website to be faster ?

[@TrentKennelly]

Excellent as always, Wes! I talk about email on my channel a lot too and it's honestly crazy how often people assume it's out of date or something.

[@WesMcDowellInc]

Thanks Trent! Indeed.. 😊

[@MyOCDCoach]

Great and informative video!

[@WesMcDowellInc]

Thank you! 😀

[@erwindekker9511]

How do you view marketing using sms?

[@WesMcDowellInc]

Hey Erwin, people swear by it, but I can't bring myself to do it personally. I have to draw the line somewhere, and for me, texting is too much of a boundary overstep. Just my opinion and what I'm comfortable with!

[@Sbannmarie]

I’m a skimmer. Point taken.

[@benbeelerfitness2595]

I paid 2.4k for a digital marking course and your free content is 1000 better. thanks for all the tips!

[@WesMcDowellInc]

Great to hear Ben! 😊

[@willmclaughlin3]

“Transformation not information.” This really got me thinking. Thanks!

[@WesMcDowellInc]

Hey Will, yea its one of the key principles with lead magnets that most get completely wrong!

[@atyourservicesociety]

Thank you so much for the valuable info that you share Is there an email app that you recommended?

[@WesMcDowellInc]

Yep! I use drip myself... not the cheapest option but deliverability to the primary inbox is good with this one :)

[@thegoddessdayspa]

I agree with Will. It seems like "Transformtation" is the new buzz word. We actually use it in our marketing message, too. Thanks a bunch! This video was full of nuggets :-)

[@WesMcDowellInc]

Thanks! Appreciate it!🙂

[@creimanagementgroupllc567]

Wes., this is awesome detailed information, greatly appreciated! I'm about to start my email campaign and would like to know what other videos on your site would you recommend I review that are up to 2021 standards? Thanks!

[@WesMcDowellInc]

Here's the playlist for email marketing: kzbin.info/aero/PL2MA6QzfYgVp5eiqiKFk3e7-6ThCmXlf4

[@mattgardner4518]

Hi Wez - great videos - do you use drip or mailchimp for creating plain text emails?

[@WesMcDowellInc]

Thx Matt! I prefer Drip, it has better deliverability into people's primary inbox as opposed to promotions. But both will let you create plain text emails.

[@gavinmiller473]

You mentioned not using mail chimp, or similar. So then what should we use? Is there a platform to organize all of this and send batch emails?

[@WesMcDowellInc]

Hey Gavin - I really like using ConvertKit (even did a CK tutorial: studio.kzbin.infouC8i-Ry8750/edit) or Drip. 👍

[@shaks44]

You are truly amazing for giving so much valuable content. Thank you so much!

[@WesMcDowellInc]

You're so welcome! Thanks also for watching! 😁

[@hitmonrillo766]

any email provider recommendations?

[@WesMcDowellInc]

I personally love drip

[@agstechnicalsupport]

Very good tips delivered in an easy to understand way. Thank you for posting such valuable content !

[@WesMcDowellInc]

Glad it was helpful! Thanks for Watching! 😊😊

[@igo0di]

This is the most valuable video on email marketing that I have seen in a long time. Thank you!

[@WesMcDowellInc]

Wow, thank you! Appreciate it. Thank you for watching! 😊

[@buyannemekhchimeddorj]

Wes, thank you so much, you're a great teacher.I really liked your free course on website secrets for small businesses, gems!!!

[@WesMcDowellInc]

You're very welcome! Glad it helped! 😊

[@advancedorthopediccenter293]

Wondering how to approach short-term or long-term past clients...were thinking newsletter, but you said that's dead. So, what do you suggest to keep us top of mind to get repeat trusting clients.

[@CaliforniaVMA]

Really helpful! Thanks. I'm hoping you have something for email marketing for professional associations.

[@ab-mj1tx]

This guy is the only one that made me want to buy his course. It looks like he is really helping you.

[@WesMcDowellInc]

Haha thank you!

[@ab-mj1tx]

@@WesMcDowellInc Hey do you have course or video about free traffic , cuz i live in shit country and dollar is very high.

[@adrianadico]

Thanks man. Great value here.

[@WesMcDowellInc]

My pleasure! Glad to have you watching, cheers!

[@aamm-y4r]

Very informative and actionable!!

[@WesMcDowellInc]

Glad it was helpful! Thanks for watching! 😁

[@JesseDaley]

Loved this video, Wes! Very personable, professional, and informative! Thanks!

[@WesMcDowellInc]

I appreciate that! Thanks Jesse! 😊

[@JesseDaley]

@@WesMcDowellInc You got it man!

[@lilianwhite7722]

So, in my company we change the "support" person every now and then. Is there a way to replace the name of the email to each new person rather than having to create a new email? It would also be beneficial in terms of email history.

[@lewyathan]

hello there! awesome video Wes! However, I wonder about the 1 email per week thing? i mean isnt that too low?

[@prabshah]

very helpful brother

[@WesMcDowellInc]

Glad to hear that! Appreciate it so much! 😊

[@KSquaredFitness]

Awesome thank you my man!

[@WesMcDowellInc]

No problem 👍! Anytime! 😊

[@relaxinggospelmusic2421]

☺

[@WesMcDowellInc]

Happy to help!

[@alltrxth]

you are the greatest

[@WesMcDowellInc]

Appreciate that much! Thanks! 😊

[@GordanasMusic]

you recommend to personalize the email address instead of writing from info@YXZ is it also ok to use diferent ones like John@YXZ and paula@yzx ect. or does this make it more difficult to get into primary inbox?

[@WesMcDowellInc]

If you're going to send out weekly emails, I recommend them always coming from the same email so people can open one, interact with it, then they're more likely to be delivered to the inbox afterwards. If you use a new email, it will basically reset itself.

[@RocknRollCEO]

Is there an "Oscars" for KZbin content...? If there is I'd like to nominate this one for "Best Video with Excellent Actual Actionable Content for Marketers and Not Just Click Bait Hot Air with no New Information Whatsoever". OK, so that's not a brilliant KZbin Oscars (if there is one) category title... but why do you think I watch this channel? And while I'm here I also nominate Wes for one.. Again, if there is a KZbin Oscars. If there isn't, forget everything I just wrote.

[@WesMcDowellInc]

Haha, this one had me laughing! If its not a category yet, let's start a petition :)

[@keyleads2604]

Good information

[@WesMcDowellInc]

Thanks! 😊

[@kikemindfulness-meditacion277]

Thanks!!!!

[@WesMcDowellInc]

Welcome! 😊

[@Raj-dp6bk]

Nice

[@WesMcDowellInc]

Thanks! 😊

[@novafit_haren]

Great tips Wes, thanks

[@WesMcDowellInc]

Any time Jaap! 😊