Email Marketing: How To Source Amazing Stories To Use In Your Emails

Email Marketing For Beginners: How To Write Better Emails With Storytelling
Learn How To Write Amazing Emails (In 5 Days Or Less) ►► go.copyposse.com/oti-ytd
Want to incorporate more STORYTELLING in your emails but don't know how?
Storytelling is one of the most important aspects of great email marketing.
A well-crafted storytelling email can get you:
✅ Higher open rates.
✅ Higher CTRs.
✅ And more conversions.
But any copywriter (or business owner who writes their own emails) will tell you…
After a while, all your good ideas are “used up”, and you’re left wondering:
🤔 Where do I find great stories I’m allowed to use?
🤔 Am I supposed to write original short stories (like a freaking novelist?)
🤔 How do I incorporate these stories into my marketing without losing my message?
🤔 And doesn’t this all take a ton of time and creative genius?
If you have questions about storytelling, sourcing stories, and how to make them fit seamlessly into your emails…
Then keep watching!
In this video, I’m sharing all of my email storytelling secrets (with TONS of examples).
00:00 Intro
01:42 The Science of Storytelling
05:53 WHEN Should You Tell A Story?
07:05 My Tips For Finding Great Stories
07:37 Personal Stories: Ask Yourself These Questions
11:49 Story Ideas That AREN’T About You
12:50 Use The Internet To Your Advantage! Here’s how…
14:35 How To Tie ANY Story Into Your Message (aka the pivot)
👀 Want to read along with the video? Check out this blog post: copyposse.com/blog/email-mark...
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Check Out My Website: copyposse.com
***
🔥 MORE FREE RESOURCES FOR YOU:
➡️ FREE Email Marketing Cheatsheet: go.copyposse.com/emc-ytd
➡️ 11-Step Brand Voice Guide Checklist: go.copyposse.com/bvc-ytd
➡️ How To Make Your Copy FUN To Read: go.copyposse.com/gg-ytd
➡️ Write Better Social Media Captions: go.copyposse.com/smg-ytd
***
🎥 OTHER VIDEOS YOU MIGHT LIKE:
➡️ • How To Build An Email ...
➡️ • 4 Storytelling Formula...
➡️ • EVERYTHING You Need To...
➡️ • DEBUNKED: Email Market...
***
GET STEP-BY-STEP TRAINING FROM ME 👇
⛈️ Every Strategy & Tool I Used To Build A 7-Figure Business From Scratch In ONE Year: go.copyposse.com/storm
🚀 Everything You Need To Get Paid To Write: go.copyposse.com/cplf-ytd
⚡️ Learn My Million Dollar Sales Page Formula: go.copyposse.com/5dc-ytd
💌 Write A Personality-Filled & Persuasive Email Campaign: go.copyposse.com/oti-ytd
🔮 Create A Brand Voice That Customers Will LOVE: go.copyposse.com/eyeeg-ytd
🛠️ Get ALL Of My Website Copy Formulas: go.copyposse.com/llwt-ytd
***
⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?
The Copy Posse was started with one sole mission: to redefine what it means to be a copywriter, marketer, and entrepreneur today.
Founded by 2022’s Marketer of The Year, Alex Cattoni, her inspiration came after observing a dangerous divide in the copywriting industry...
She noticed that while there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that she just didn’t vibe with…
That’s why in 2019, after 8 years of working behind-the-scenes with the hottest transformational authors and businesses on the planet, Alex decided to start THIS KZbin channel 🙌
To teach people the techniques and strategies she’s used to build a heart-centered, authentic, and lucrative copywriting business from the ground up…
And get more messages that matter to the masses.
It is our conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.
We believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.
Through our online programs and social communities, we’ve helped hundreds of thousands of rad humans find more freedom, have more fun, and sell more products and services without selling out on their integrity…
And we want to help YOU do the same.
Subscribe to our channel so you don’t miss out on the latest copywriting, marketing, branding, and social media lessons.
#EmailMarketingForBeginners #EmailMarketing #StorytellingInEmails

[@AlexCattoni]

Want my ENTIRE email marketing playbook? 💌Check out my email marketing program 👉 go.copyposse.com/oti-ytd

[@getresponse]

This is so important. Implementing that storytelling/personality aspect to your communication can really tighten up the relationship with your audience (not to mention all the other benefits that come with it! 💸) Thank you Alex for this video 💙

[@i.ec.c7410]

You know Alex, I find your email strategies interesting in the sense that most big companies don't tend to want to go this route, it seems to me that this whole "storytelling" seems to only work for personal, individuals or small personal brands... but not for the larger companies, specially e-commerce or anything that is more consumer based. I think businesses are the onces that need more convincing for copywriters to be able to write more stuff like this. I think engaging emails are definitely more enjoyable, but unfortunately big companies simply DONT do this, but they should!!

[@AlexCattoni]

Totally agree! 💯

[@leadgenjay]

Great insights on the power of storytelling in email marketing. For entrepreneurs leveraging this, remember that customer success stories are gold mines for content. They not only demonstrate value but also build trust through relatable experiences. Keep it authentic and results-driven for maximum impact.

[@eduardomusic8560]

Wow! Great speech, great voice! Alex Cattoni looks beautiful in this video. I like her voice. This is the first time I watch a video of hers, I found it about 30 minutes. Congratulations for your work on KZbin

[@mimitheo2944]

Wow, never understood how much story telling is so powerfull. Thank you! 🙏🌟

[@GhulamAbbas-oc6jv]

Hi Alex I love your of expressing such exciting way I never get bored😊

[@AfrahAl-yu7ej]

I love your channel so muuuuuch!

[@couplefanclub9459]

Awesome i forget my lunch but not your video ❤❤❤

[@mustaphabettahar7535]

New way to acquire english language , thank you .

[@mustaphabettahar7535]

Thanks .

[@Cinemafusion889]

Thank you for the workshop...

[@Cinemafusion889]

Here is another building block. thank you

[@ZaraGul-ld8ui]

Wonderful

[@MichaelWilliams-lo3ix]

Awesome

[@akshsinecure]

4:18 ~ I eat the Same Breakfast every single day. So, I do remember🤣🤣~ It was 250 grams of tofu served with 200 grams of rice. How amazing, right?

[@Marsath-vg9yl]

Hey Alex, you tell us don't use statistics and facts but you're using it in this video 😂

[@toppaypositionacademy4658]

I actually suffer a memory that goes back to 6 months old. Facts and stories.

[@Kiara-pr9vs]

Hey Alex, I don't know if you are going to read this but I have been following you for a while I am a broke college student and find your content very helpful in my copywriting journey I just wanted to ask you will these stories work in cold emailing or not? please reply

[@AlexCattoni]

It depends on how you use your stories. You definitely want to connect with your prospect human-to-human, but keep in mind they might not want to read a very long cold email. What's more important when it comes to cold emailing is that you grab their attention in the first few seconds and demonstrate how you know their pain-point and can provide a solution. Check out this video I did with Stefan Georgi on cold emailing: kzbin.info/www/bejne/mKrde5itpayCeKssi=9ACnLlSfAwnzS8Zi

[@huzaifabukhari8274]

The vedio was really amazing. But i have a question you told about storytelling and then adding your point (services or products etc). The question is how to do it if English is your second language and you haven't mastered English yet then how can we write emails like you wrote?

[@AlexCattoni]

You can totally do it! Check out this video on how Reem, a non-native English speaker, built her own copywriting agency 👉 kzbin.info/www/bejne/bKbZmIagoNiJaqcsi=oFRbr5YcVut4bqpv

[@akshsinecure]

She is talking about story, but Spoonfeeding us with Facts after Facts related to Storytelling. 😂😂. Just kidding, These are awesome knowledge and insights that you've shared with us.

[@Om-gg5tk]

Great video,Alex! I have a question related to Facebook Ads..I offer a variety of family gifting products, including Mother’s Day and Father’s Day gifts,gifts for sons, granddaughter,goddaughter,gifts from baby bump, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.

[@AlexCattoni]

Hey! Be sure to get connected in my Copy Posse Facebook community to ask questions and join the discussion around copywriting, marketing, ads and more 👉facebook.com/groups/1024482441267881

[@MkwesiW901]

If we had the chance to shape a private community with Alex, what would you want it to include? Let's share our wishlist below!

[@wallacebankley3384]

Watch a recent episode today's episode of the Amazing Story of Alex Cattoni video

[@TheMrKay]

One Alex Video a day keeps the doctor away

[@AlexCattoni]

Too funny!

[@ChapeleOghenetega]

Nah! One Alex video a day keeps story block 😅

[@gamerslife_20]

still loking for a client everyone i talk to don't care abt emails

[@AlexCattoni]

Hey! Check out this playlist on how to find clients: kzbin.info/aero/PL56Rdybt5tTR13NEO9vSgFcl544u2sjy9

[@yusufabdulsalam]

Eh, I wouldn't hire you with that English @gamerslife_20 Whoever convinced these folks you can earn a living writing without knowing how to write correctly?

[@bramilan]

So, in this video, you showed us first a story and then the facts. Maybe the second part should have been avoided?...😊

[@sheyalovely9504]

Alex, I am a storyteller. I am a mom as well as an author for some children's books. I love making stories and connecting it to anything... But thr problem is I am not that fluent in English!! I am an Indonesian and English is my second language.😢😢😭😭😭😭 When I write stories in English, it doesn't flow as good as yours! It had the 'stiff' kind of vibe! 😞😞😞 I am actually learing email marketing and want to try English-speaker market (because email marketing for Indonesian market is very cheap!) What can I do, Alex? Help😢😢

[@AlexCattoni]

I hear you! We've had students from all over the world, many whose first language isn't English become successful copywriters. It takes a lot of practice, but it's totally doable! You got this! ⚡️

[@Maharashtraraja]

I need a comcast email account how can I get it if anyone knows please connect with me