Emailing 100 FORD DEALERS to Get the PRICE of the SAME CAR

[@CarEdge]

This months best car deals, all in one spot >>> caredge.com/best-deals

[@jmyname8290]

Please reach out to 100 bmw dealers I guarantee you it will be interesting! 🙏

[@rudrarajuramakrishnaraju9374]

Hi @caredge, 0:24 if possible can you share me the code you wrote.

[@shawnmorrow8350]

As a resident of Las Vegas, not surprised they gave you the MSRP to sell that truck. I drive by the dealerships here almost every day and be like, "Wow that same vehicle has been sitting right in that same spot for at least a year." Not sure how these dealerships stay in business really.

[@eDuCincoCinco]

Friendly Ford is actually the one I bought my vehicles and always get 10% off minimum. I tried to buy a Mustang on ford country and they wanted msrp for a vehicle they had for 200 days lol went to friendly and got the discount I wanted with a vehicle with 100 days.

[@moth450]

​@eDuCincoCinco friendly ford told my auntie, those mavericks were sold out, yet they had 2 on front of lot and 1 but the commercial trucks. All "sold" but sat a dealer lots a month after she stop by. Maybe friendly ford is only a friend to certain ppl

[@Papolucho702]

Live in Vegas too. Have purchased a variety of cars and I hate all of the dealers I worked with lol even the last one… CardinaleWay Mazda. $999 doc fee and $3995 lift kit fee on a CX-50. It’s an HRG spacer for $400 online. lol

[@RyanAnthony-r9f]

The service departments is how they stay in business

[@BTC909]

@@RyanAnthony-r9f Exactly. You have to sell the product to service the product & to get the leads for service. Almost seems like; who cares if these vehicles sell, we make all of our money on service anyways. And of course used cars.

[@mattp.2697]

I saved $61,000 by not buying that crap.

[@ladislavsunek1254]

I saved 60,000 and bought Ford Puma 1.7 :D and i love that little animal

[@fex77k]

60k for a gas truck is crazy

[@javidturabor]

😂

[@DarrenDye]

Guess what your butt aint in a dope new 2024 f150 either.

[@davidbrennan5]

My 1997 runs great.

[@GeorgePearlingi]

Hey guys, I watched all your videos to educate myself, searched dealership websites in 3 states. Then we drove 400 miles to buy a 2025 RAM tradesman 4x4 for 37,500, the MSRP was 50,200. The salesman behaved himself until he tried to add on the Lo Jack for $1000! I remembered you guys warning us about this tactic, I held my ground and got the truck for 37,500! You guys rock! Thanks so much

[@ChillWill-q5x]

I expect RAM trucks to get even cheaper, they are in trouble.

[@andrewjanus8009]

Where tf you getting a 2025 ram for 37k??? I need one😂

[@ChillWill-q5x]

@@andrewjanus8009 You might want to look at Autotrader and apologize.

[@KevinHuff23]

@@andrewjanus8009 In his imagination, there is ZERO chance a dealer is selling trucks at 25% below msrp, ZERO!

[@sws212]

@@andrewjanus8009 User account was made a month ago, no activity on anything. 100% bot.

[@beaurex4756]

The only thing worse than trying to make a deal online is trying to make a deal in-person.

[@DonHogan-wi2yj]

Lol I had a gm salesman and his boss tell me flat out they weren't coming off the price even $100 off full msrp. I held out my checkbook and asked if they'd really lose a sale than even consider negotiating. He said yes we will sell it to someone. So I went and bought a coyote ford.

[@zeorhymer6]

Learn when to hold em. Learn when to fold em. You have to be willing to walk away.

[@Dojo-v6m]

It's not that hard, you just have to know what to say. I just did it on my 4Runner and got lots of good OTD prices

[@FELIX6F5]

I bought my last two cars online. Made the deal. Went in person. signed and picked up.

[@jennifert9506]

If it’s a local dealership I test drive and at the end of the test drive I thank them for their time, give them my email and tell them I’ll only work via email from this point until the deal is closed so the first step in earning my business is emailing me a full out the door quote. My rule of thumb, if I’m in the dealership and I’ve been asked to take a seat I’ve already wasted my time. If the salesperson can’t get my butt in a car to test drive ASAP without a bunch of bullshit they ain’t getting my butt in a seat to sign papers. Get in, get out, do everything else by email.

[@timclayton3688]

It's absolutely stunning to me how many dealers just flat out refuse to give an OTD. Most won't discuss pricing AT ALL unless you're in person. If you're this type of dealership, you might find a sucker every now and then, but you're missing out on so many customers!

[@jozhfy]

selling cars under msrp will get the dealer bankrupt 😂

[@emmanuelguzman5944]

Thats just a lie ​@@jozhfy

[@andrewb3516]

@@jozhfyMSRP is often 3-8% above invoice price. Dealers wouldn’t go bankrupt if they sold every car below MSRP, but it would definitely hurt their margins.

[@realscotthogue]

I went to buy a Ford truck some years ago. Back then I financed vehicles. I was pre-approved by the credit union. The salesman refused to give me a price. Flat out refused. Crazy. I was there in person.

[@MegaSmokingMonkey]

What? You know dealerships that get 50 new vechicles get like 25% of msrp EACH vecichle. So 5% of msrp won't hurt them ​@jozhfy

[@michaelmclovin5098]

Trying this with a Toyota 4Runner or Sienna would be hysterical.

[@MeltingRubberZ28]

Why because they'd all be thousands over MSRP?

[@Papolucho702]

Yup, &3-5k over MSRP all the time. I’ve bought a used 4Runner at Echopark and they sell well under what others charge. It was very well maintained before buying it and still well maintained during my ownership. Easy to do change all fluids on it. I’m gonna get another in a couple of years if things don’t work out well with my current car lol driving way less now.

[@matthewmenteer5673]

I've seen 2020 sienna listed for 1~2k less than msrp for new. Allegedly in my area there is a 5~8Mo wait time for new stock.

[@vztechie06]

@@Papolucho702 You have to be willing to go through out of state dealers. If you try that say in a metro area like NYC, you're not going to find anything at or below MSRP, and they will not work with you because the demand is there. BUT if you reach out to a dealer say in FL or PA or even a few out in the Midwest, you will find yourself with a pretty good deal on something that's been sitting for a while AND its in an undesirable/common color. I've done probably close to 50 cars for myself, family, and friends FOR FUN and 80% of them have been out of state. Even made a few friends at dealers that way and know I can use them for best pricing - Toyota specifically.

[@vztechie06]

@@matthewmenteer5673 You don't need to stick with dealers in your area, canvas out of state dealers where the Sienna might not be as desirable. Remember they control the price by creating the "wait time" story..

[@sheamcclure6639]

I recently bought a 2024 F150, no local dealers in VT could sell it it for under MSRP, found exactly what i wanted in VA from two dealers, well below MSRP. Sent the whats the OTD price email to both, one asked for the zip and if I was military, two emails later I got a detailed break down with the out the door price, and what they would give me for my trade sight unseen, the other...... 8 emails later still still had not gotten me a number. Guess which one I went with.....very good experience, thanks for the tips. It boggles my mind people dont drive out of their way to save thousands, let alone do a quick google search to at least educate themselves. Even with two nights at a hotel I saved almost 9k.

[@firstlast---]

Wow 9 grand that was a no brainer to travel. Good job

[@pctomactechtalk]

Similar thing happened to me when I purchased my last car. Emailed 10 dealers within driving distance. 5 or 6 got back to me. I replied to the top 3 and negotiated from there. The one that had the best online OTD price I made an appointment with to go test drive the vehicle an negotiate further. The spread was massive as well. One dealer was "confident" in their MSRP pricing while I ultimately got about $6,000 off sticker. Considering this only took about 45mins of my time to email the dealers, I felt it was pretty easy to compare.

[@changes8]

I feel sorry for that dealer 😂 selling cars at a loss.

[@pctomactechtalk]

@@changes8 According to the salesman he was in the top 3 for Acura salespersons of the year nationwide,trying to move up to #1, so he really wanted to close the deal. I bought the car on December 20th, so I was inclined to believe him.

[@Frank-James]

I learned from Earl Stewart, "If you give me an OTD price, you have a chance to sell me a vehicle, if you don't, you have NO chance of selling me a vehicle".

[@MindBodySoulOk]

If you buy any of these automobiles of these prices you're an idiot

[@davidbowser]

Glad I found this channel because I had given up on finding a good car buying service. I paid for a buying service about 25 yrs ago and was absolutely amazed at how good it was. Good trade-in price, with exactly the truck and options i wanted, and even delivered to my house in NJ from a dealership in NC. I went to the same company about 10 yrs ago without realizing it was now a dealership referral service instead of a buying service so I just had 20 dealers calling me before I figured out what happened.

[@Ultrajamz]

Yeah but $3k off a truck that needs to be $20k cheaper.

[@Crazyfable13]

Its all the us regulations thats made the vehicles more expensive mandating “new” technology to be on newer cars if we could get those regulations to come down pretty sure some manufacturers would take off the expensive stuff if they see the market is there for true base cars and trucks

[@Tumbxdo]

@@Crazyfable13also you forget inflation

[@Crazyfable13]

@ yea thats a thing but not the only thing honestly wish cars were semi simple like my 06 acura , i work for a nissan dealer as a master tech and theres just to much going on. To many modules monitoring everything including you

[@---ny4ys]

​@@Crazyfable13the dealers lobby for th9se requirements. Don't be a fool

[@Crazyfable13]

@@---ny4ys nah u have it backwards the government sets these regulations in place bcuz they get lobbied not by dealers (dealers dont care as long as they sell cars especially used) they get lobbied by other hidden special interest china russia companies and even Europeancompanies such as renault in a attampt to destroy american companies look at dodge owned by stellantis they refuse to sell to the grandchild of the original owner a american! Its all communism ploy to destory american companies

[@paulny61]

Thanks to the both of you for this channel and the website. I used your email templates and helped 2 of my daughters purchase new Honda’s. 2024 Odyssey LX 3,250 off of MSRP, 2025 CRV EX-L $2774 off of MSRP. I only reached out to 5 dealers each. Both of these vehicles ended up being purchased at the same dealer. Great people to work with here in Florida.

[@GirlNextDoor1103]

I’m currently working on a deal on a 2024 Honda Ridgeline Sport and reached out via email with stock number to the four dealerships nearest me. Two responded with OTD pricing, one had no response (despite me contacting them twice for an OTD price), and one wrote back refusing to provide OTD pricing-must come in to the dealer. One of the dealers who responded has offered me $4000 off on the second, revised offer. The other dealership will only offer $1000 off. I’m ready to buy but holding off a bit longer hoping for more off as November approaches.

[@netomartinez1512]

I think the ridgeline has $$ off from maker so a little bit extra should work, my dad looking at new vehicle told him to look at the Ridgeline

[@edwinmelendez2302]

Why would you buy that over a tacoma makes no sense

[@Bingzir]

I've bought a lot of cars in my life- mostly Honda cars/Toyota trucks. Looked at the refreshed 24' F150 after considering the current rates at Toyota. Spoke with ~15 Ford dealerships while shopping and it was unquestionalbly the most agonizing and frankly scummy experience I've seen among any manufacturer ever. Genuinely stunned that they're surviving.

[@neil1786]

My search this summer was the same. I went with Toyota.

[@zunar_j5_933]

Yup

[@navidzunaid]

I had a great experience at krieger Ford in central Ohio

[@croixtucker1757]

Helps when they are a state mandated middleman

[@SamSung-pm5bw]

My in laws have purchased multiple personal and business vehicles from Keller Hanford. They are a stand up company that deals fairly and honestly with customers.

[@garyjarvis2730]

And dealers want to know why the average buyer thinks they suck. Everybody who buys a car gets a different price for the same thing. Predatory would not be a strong enough adjective to describe the industry as a whole. When you buy something in Walmart you don't have to argue over the price. The dealers insist on making the purchase of a car a Battle Royale where only the most skilled buyer comes out unscathed. There has to be a better way of doing business.

[@mattrowan2680]

My Dad told me about the first new car he bought as a 21 year old. There was a Toyota dealer nearby and the 1971 Toyota Corona 4 door sedan caught his eye. The car got rave reviews in all of the car magazines and so Dad went to test drive the car himself. He said the salesman was an older fella who bent over backward to make Dad feel comfortable. The test drive lasted about a half hour....enough time for my Dad to fall in love wth this car. The car listed for a little less than 2 grand and when my Dad asked the salesman what the discount was the answer was that "the price on the window is the price you pay.....we don't jerk around here. No negotiating". My Dad didn't believe it and said "you mean I can't even get a dime off the sticker price?" With that, the salesman opened his desk drawer and pulled a dime out...he gave it to Dad and said "there's your discount." He then added, "you're talking about the hottest compact in the country right now...I have 6 in stock til the end of the month and they will all be sold within the next 3 days." Luckily for my dad, they didn't add any fake extra markups to the price. He bought the car then and there and kept it til 1992 and then bought another Toyota, Personally, I never buy new cars. I will not endure a Stealership for 1 minute, I decide what car I want and choose a model that is highly reliable and tends to be popular with older people (they usually do not beat their cars). I only buy great low mileage used cars direct from the owner so I can see the type of person I'm buying it from. My current ride is a 2009 Toyota Camry with 81,000 miles and zero mechanical problems. I will pay higher than market for the right clean beauty!

[@TinkerandBuild]

There is. Direct to customer. Tesla has the right idea.

[@AlaskaErik]

I love the current system of buying vehicles. Between the last three trucks I bought I've saved over $37k over MSRP between them. 2016 Silverado LTZ, 2019 Silverado LTZ and 2024 Sierra SLT. All were brand new. One was about three months old, one was two months old and one was a special order that was one month old. That's referring to time from manufacture date, not days on lot. There was no trade in on any of them that could obfuscate the real price. You just have to be willing to walk away from a bad deal.

[@Jasonfallen71]

This is why I got so vocal over at Automotive News back in 2013 (till they shut down comments, some blamed me lol) to defend Tesla against their attacks on Tesla’s right to sell cars directly to consumers. NADA owns AN, or did till Crain took full control(?), they’re the national dealership association. Anyway, I’m glad to hear that at least one dealership was exceptionally open and one giving a good deal upfront, I guess a few can at least occasionally be places where you get some respect for a short period of time at least. I truly wish everyone could enjoy the experience of buying a Tesla without any pressure or haggling, no harassment at finance(!), no 2 hour waits on paperwork, and you get the same deal as everyone else who was buying that day. Stress free and no BS. We ALL deserve that

[@davidhaim89]

The spreadsheet at timestamp 4:29 indicates that the dealer with the $14k discount is proposing an OTD price that's higher than several dealers offering a $3k discount. They must be making back their huge discount with huge fees!

[@BeagleLady]

Enjoyed the video and would love to see more of these with luxury German brands. Also, happy to see a title without clickbait! 😊

[@steve9326]

I personally would never visit a dealer unless it was to shop around and or test drive. Once my decision is made all negations are digital, glad to see you all are training them how to survive where its all going anyways.

[@ifyoudisagreeyouarewrong]

you're a stroke

[@livinaftermidnight9651]

"When would be a good time to come in"? "When you provide me with the OTD price"!

[@GarbageMan2025]

I'd love to be a fly on the wall of the dealership meeting rooms where they play this and call you guys everything in the book, ha! This was an amazing experiment and I most certainly appreciate you educating the consumer!

[@nathanlewis3462]

They know most of us suck at face to face or even phone negotiations, and they do it every day. This gives them the upper hand.

[@firstlast---]

Honestly there's a lot of truth to this

[@mycarolinaadventures]

I did this via physical mail back in 1998. I was looking for a Honda CRX SI and I got a dealer's list and sent a physical mail to each one within 500 miles. I did not include an email address or a phone number. I had some who called me - but none of them had the best price. The ones who mailed back had offers all over the place. I ended up taking a Greyhound bus from Cincinnati to West Virginia and picked up my new Honda. They were in short supply at the time and had large markups. I enjoyed the power of competition and ened up with a deal I could not refuse.

[@jackpalczynski7884]

The last year for a Honda CRX was 1991. I bought one similar to the way you talk about. I had a set price from my work with one Honda dealer. I provided that price to all other dealers in my area for a white CRX-Si with zero options. Then I went to Hong Kong for 2 weeks. Upon return, I had mail from about 5 dealers. None would beat the price but one. They did beat it by $5 and had 2 91 white CRX-Si's on their lot. I bought one.

[@ifyoudisagreeyouarewrong]

1. The last year for CRX was 1991, not 1998 2. you said "I did not include my phone number" but then said in the next sentence "some called me" This story sounds weird, and for no reason lol

[@mycarolinaadventures]

@@ifyoudisagreeyouarewrong You are correct as to the model year. This is a few years back and memories fade. I was looking for a 1988 Honda CRX SI. The 1989 models had already come out and many dealers wanted to sell me the newer model. Unfortunately, this was the year of the really weird seat belt/shoulder harness laws and the newer CRX had the seat belts mounted to the door. I did not like this set up, so I went with a 1988. As for the phone number, as I said, I did not include my phone number. Several dealers went to the effort to look up my number and called me. I was not impressed - I wanted a written offer. And the rest is history.

[@derdian3]

I like to watch how father and son talk to each other ,my father never said two nice words to me.

[@ericdolby1622]

That sucks man.

[@chadrides914]

I feel ya man.

[@tb2324]

$3800 off a $61k truck isn’t a celebration. Sign of the times. Unreal how much a truck costs these days. I recall in 1997 buying a new Subaru Legacy with sticker at $21k, and they marked off $3k. When I bought my Honda Civic in 2007, sticker was $19k. My out the door was less than $17k. So at $61k, only getting $2k-$3k off is a joke

[@eladreltuc]

You are right. It's even terrible here in Canada. I have been looking to buy a truck for a while. Don't know if I should go slightly used or brand new. The local Ford dealer had 0% on F1 50s. I went and looked at the truck, kind of got excited when I was using the calculator. Then it occurred to me $72,000 for an F150! So even knowing I could get this brand new truck at 0% I searched the exact same truck two years used and found them selling for $35,000. I'm almost ready to just throw my hands up and drive a piece of shit car. I don't mind putting money into the economy but even us middle-class people now can't even afford anything. I bought my mustang GT performance pack $47,000 out the door in 2015. I still own the car today. Just for fun I looked at what it would cost to buy a new version of the exact same spec car and I'm looking at $65,000......

[@WLTTS]

Yes it is a bad discount, but remember that it is the offer before negotiations

[@PTLUX15]

Unreal how much a truck cost these days? I get it. Maybe the only good deal in the USA these days is the Costco hotdog at $1.50. What if you had taken the $18,000 and invested it in a S&P 500 index fund in 1997? Today that $18,000 would now be around $210,000. How many Subaru Legacy’s in 2024 can you buy with $210,000? Just a different perspective…. No doubt buying a vehicle is still a pain in the tail end.

[@kwebmail2007]

I came here to say this... lol. This is crazy talk, an extendo cab XLT f150....for 57k. You've gotta be out of your mind not to just start laughing. Looks like I'll be keeping my 2009 lariat supercrew 4x4 for quite a bit longer. Absolutely nuts. Wow.

[@quixomega]

Unless you're a landscaper or a builder, better off not buying a pickup. Crossovers are half the price and make more sense unless you need a truck for work.

[@Average_Middle_Aged_American]

I did this with about 20 dealers for a Honda Accord Touring and it worked out well. I got a fantastic deal and had a great salesman. Worked out a price $4000 below MSRP before I even drove it. All Tourings are same price so there was no BS on pricing. Walked in prequalifed with my bank and drove it home 2 hours later.

[@frickineh6703]

I’ve watched your great content for a while, especially before I purchased my last vehicle. I ended up buying used from a fleet reseller. This is the second time I’ve gone this route. Got the truck I wanted with under 25’000 miles and saved about $30’000 from the dealership price 🤷🏻‍♂️

[@ChunkyMonkaayyy]

My stepdad recently wanted to buy a newer/used car and he really loves the one my stepsister has, so he borrowed it for a week and was sure that’s what he wanted… I went online and found five examples, all exactly the same and with almost similar mileage. I emailed all five dealerships saying everything I just said and that we were ready to buy, cash, no trade. All five responded, but four of them wanted us to come in before they would talk numbers. I emailed them all back and it was like talking to a wall. Somehow they even started calling me. Not sure how they got my number. One dealership on their first reply said that they were would give us $1000 off if we came in within 24 hours, plus if we brought in school supplies, we would get an additional $500 off on top of that for their back to school donation program Guess which one we bought the next day…This isn’t 2005 anymore, get with it.

[@watercannonscollaboration2281]

10:05 Inventory age is awesome, I didn’t end up getting the deal I wanted on a RAV4 Prime that was on the lot for almost 90 days (used w/ a few hundred miles on the odometer) since that dealership was pretty notorious for marking up their cars, but they dropped another $1k on the asking price the week after I went. It disappeared off inventory after that, so either someone else bought it (the $1k drop made the car an okay deal and opens up room for more price drops) or it got sent to auction (in that case L on that dealership for overcharging their cars)

[@bedwinsounds8897]

HATS OFF to the Shefskas for making this great long-form upload. I work in ultra-competitive HD parts, so CarEdge highlighting the detailed replies from dealers that actually want to sell product makes me happy. THAT'S how you compete for business. Well done lads ✨✨

[@meowzicnewton5424]

been involved in the automotive world for the better part of 25 years...... this type of research is crucial to get the best deals........... not enough folks try to reach out to different dealerships..........

[@jfpalkow]

I did similar to this in 2022 when buying our Jeep. Ended up contacting over 60 dealerships. Obviously at that point, no one wanted to deal, but I don’t buy at MSRP. Negotiated dealers against one another and got roughly 10% off. Took 4 hours of negotiating, but made it happen.

[@XennialGuy]

4:40 I actually once made a dealer give me all of these discounts that I technically didn't qualify for. I spoke with the manager and complained to them that they did not disclose all of these "technicality" discounts in their ad and that it was misleading and illegal in our state. Believe it or not, they folded and sold me the vehicle with all those discounts. Speaking directly with the store general manager can sometimes make a difference. I saved $7,000 off MSRP.

[@Akotintin12]

Is the 7000 just from the vehicle price or includes all the fees/taxes?

[@Akotintin12]

But either way, congrats. Still trying to learn as much as I can before we get a car

[@XennialGuy]

@@Akotintin12 Since I registered it through my Montana LLC, there was no taxes. It was $7,000 off MSRP including all fees, the OTD price. I paid $35K for a $42K new vehicle in 2021. Difficult to do especially at the time, but not impossible.

[@jasonbender2459]

I was going to call your story into question by saying that I once got free sex from hooker... Sarcastically, but then I realized I once did get free sex from a stripper - and that made me smile.

[@Akotintin12]

@@XennialGuy thank you. I appreciate the reply. Wanna get a CRV soon. Hopefully we can negotiate and get a very good deal for it.

[@jeremiahkinne5271]

This is good information, especially regarding Mossy Ford as I live in the area and confirms what I have heard about them over the years.

[@vaughngaminghd]

Sure, they lure you in with a low price. Then they put you through the wringer: make you wait for hours, then finally get to the sales manager, then tack on all the additional stuff they try to sneak in. It's such a terrible experience, we try to keep our cars for at least 20 years.

[@stephengreen3566]

I tried to buy a Toyota 4 runner and was told my multiple dealers that they won't have any new ones till March or April. I told one of the dealerships I visited in person, "Shouldn't you have cars to sell if you are a car dealership?" He agreed and told me it is actually hurting the bottom line. Fun Times.

[@aaronbritt2025]

Ray, you and I both knew the WORST price would be a Vegas dealer. People call me nuts, but I say it all the time... Vegas is even worse than So. Cali. I only bought my Fords here because I knew the finance manager. I paid $46k OTD for my '18 F150 with a $69k sticker. He has since moved to Nissan. BTW, I went back to Gaudin (where he worked) and they wanted me to pay $3k over sticker for a Mustang GT even though I was a FIVE TIME returning customer. Vegas, Baby! @3:55... Mossy is giving a $14k discount off the "Market Value" of $68,420, not off the MSRP. They're adding a $5k markup. How did you not see this? Also, their OTD is $59k, on the high end. You have the best OTD of $52,722 from Fiesta Ford.

[@joetuktyyuktuk8635]

After my dad died when I was 13, I had to take on alot of the roles that a father would normally do. One of these things was negotiating a price for a new truck that my Mom needed in 1990 when I was 17. I did all my negotiating over the phone, and tried hard to sound older and well informed, I played multiple dealerships against eachother, when that was a thing... threatened to walk and go with another dealership. Anyway managed to strike a deal on a brand new 1990 F150 4x4 XLT regular cab, automatic... good amount of optional stuff, towing package, V8, AC for $16,000 CDN... which for the time was a great price and I don't think a better deal could be had. When we went to go pick up the truck, the salesman was flabergasted that the guy he was talking to on the phone, was a 17 y.o. kid, he was like "You're the guy I was talking too?... *YOU* ? " he actually slid his hand down his face in shock and shook his head, Grant Pullman if you are still out there, I have to say that was the most fun I've had on the phone, even to this day! 🙂

[@carguyuk7525]

Most sales people can be very helpful and help ensure you buy the right car. Always go to the dealer well prepared with full knowledge of OTR pricing from other dealers. I recently got 7k off an audi a6 which made it cheaper than a 1 year old car. Aim for a big discount but be prepared to compromise. Also, dont forget to ask for extras to be included, like a full tank of fuel, mats, boot liner, roof bars etc.

[@SonofKiernan]

Underrated comment regarding the extras!

[@guitarwalljams]

This is a great video. Currently looking to upgrade my F150. Walked into a local ford store and they wanted me to sign a purchase agreement before they even told me any price of anew vehicle or what my current truck is worth in terms of trade value.

[@JeanPierreWhite]

This is a great format. Please repeat with other brands of cars. It will be interesting to see which brands are internet aware and which ones are clueless

[@eschrader]

For my Harley I found the dealers with the most of the same model and color in stock on cycle trader (you would use auto trader )and emailed those top 10 dealers to see if they would do MSRP out the door, one of them did it and I flew up there the next day and rode it home. For the loan pre-approval I looked on the Harley forums for the best apr and shopped around, also got dealer out the door prices around the US

[@redzoom7857]

It’s so true that when dealers don’t respond in a decent time I don’t bother and buy from someone else. When my mom bought her last car the dealer was super responsive and we bought quickly.

[@KevinHuff23]

It's crazy how expensive cars have gotten and how reluctant dealers are to offer significant savings these days. I bought a 2020 Toyota Tundra Platinum for 15% below msrp with 0% financing back in early 2020 just before the pandemic hit, a deal like that is unheard of these days.

[@VaporheadATC]

Is that the Tundra with the exploding engine?

[@KevinHuff23]

@@VaporheadATC Nope, that is the Tundra with the 5.7L 3ur-fe, which most regard as one of the most bulletproof engines ever created.

[@TimmyMoza]

Great vid. Ive been following your stuff for a while now. I helped my dad in LA work a good deal on a basic VW which he needed. I didnt think I needed a replacement truck until yesterday when my 3500HD 1998 broke down while towing a small camper up to the NC mountain disaster area for a donation…. Turns out I broke down right in front of a chevy dealer… lol. The service guys were all drooling over my truck as its all original paint, body and interior and spotless/shiny with 47k original miles on it….(i think my turbo gave out)… anyway it got me to thinkiing mayve I need a reliable newer truck while also using my 3500 for around town and farm work…. So I think yall triggered me to investigate… anyway love yer content, yall are spot on…

[@garycolpaert4900]

Thanks for your help and attention to detail. It’s an “oasis “ of transparency is a sea of bad history. Could you talk about pricing on that car apps. I’m seeing some dealers are listing cars significantly under MSRP. 1) How to you interpret those lower advertised prices and 2) why should we use caredge in this situation even though the price sounds very good? If you have done this already please just direct me. If not I think many of your fans (I am one) would benefit! Thanks. Gary

[@mattgibney4085]

I was a bmw tech, I have recently switched and am a Mazda Tech. Apart from my higher salary I get a flat out discount price. Bought a brand new Miata with all the perks and it came out cheap

[@johnqpublic9074]

I literally did this in person when buying a car. Pulled out a sheet of paper, wrote down the dealership and price, told em when I got to the bottom of the page, with lowest price I would buy from that dealership. I did buy the car.

[@LanceT.]

I'd love to see this for a Ram 1500 Laramie because so many dealers are offering significant discounts.

[@matthewgreen1312]

Please do the same experiment for a new Toyota Tundra Crewmax TRD off-road and make a video of it. Thanks Zach. You and Pops have a brilliant company and the most informative channel. Your only real competition (actually kidding) is the enjoyable channel Ray and Brandon have. Thanks so much for the service and information you all provide!

[@pinecone76]

Depending on where you are you should be able to get a “regular” Tundra trim (SR5, Limited, Platinum) for 10k off the sticker. Probably won’t work for TRD trim ..

[@KevinHuff23]

@@pinecone76 Yeah, they are having a really hard time selling the new Tundras, a host of serious issues with the new turbo engine and people wanting the reliability of the old bulletproof 3ur-fe V8. The good side for me is that my 2020's resale value went up $5k.

[@kb-ksb]

Great video guys - first time seeing your channel but definitely subbing

[@harwantsethi2350]

Love the video, thank you guys for doing all this work! I’d love to see an example of how to negotiate on a model that tends to be excluded from most discounts, like a 2024 Mustang GT for example

[@MustyGrapes]

I get emails from that Team Ford dealership, free barbeque lunches over a couple of past Saturdays, some Halloween thing going on there, gift cards for qualifying test drives. They're working hard over there.

[@Jkub101]

Desperation setting in for that stealership

[@andykives3420]

This is why I typically use brokers for new cars. You get the best prices in the region or country and you interact with the FI guy for about three minutes over the phone and they don't ask for any add ons.

[@a1cborresen]

Team Ford of Las Vegas didn't disappoint, I bought 3 new vehicles from them in the past. We tried trading in one of those 3 and they offered us the lowest trade in value. They treated us like I was trying to steal from them. I went to the sales manager and told them I would never be back and would never recommend anyone visit either.

[@tomedgar4375]

I walked out of my local jeep dealership a few years ago and drove 70 miles to Tuttle Click. Quick to respond, transparent, deal cut over the phone without any hidden fees or up charges when I showed up with my checkbook.

[@Chipndales]

OOFTA. Contacting the dealer principal, mans a savage but truthfully 79 dealers didn’t want to even try to sell a car in a bear market

[@rebelgate]

I’ve actually bought a few vehicles from Team Ford. Oddly enough they are tremendous in person and probably have the best service team customer service in Vegas. Even when I bought my Super Duty with S plan pricing years ago they treated me amazing.

[@Care2WorldBuild]

Would love to see this for other brands like Nissan and Toyota. We were going for a Toyota for the belief of how long it would last, and that Japanese cars are built with the idea that people may make mistakes with care and maintenance while German cars are built with the hope that people won't make mistakes in taking care of maintenance. However, after seeing 2 deals (not a great sample size I know), we were so put off of wanting to go to a dealer ever again. First, all the cars were being the lot. They told us they had sold so many their inventory was low. When they would guide us to something we 'could' want, they would bring it up front for us to test-drive. We went to the dealers next door to it and asked why they would act in that manner. Some protected them or at least said they have no idea. The hope of getting a Toyota for lasting value was just lost. It didn't seem like we could ever find a helpful way to get one, and used ones seemed to be so high at the time we felt locked out. Of course in all this, this isn't buying a house with so many vsiables and regulations. I would rather hope someday we get rid of this model and just order directly online from the manufacturer. I can spec out deep and detailed purchases in another complicated non-publically knowledged industry, and vehicles feel like the same for me. I want to know the real value of each of the things I am adding on and just specify it and order it. No need for people to ve in between what i want since theiigh dealers its more likely I get a lot of what I don't want.

[@firstlast---]

Jokes aside this is actually a great strategy. Don't negotiate with dealers, make them negotiate against themselves. Whoever gives you the best deal has your business

[@TheDriftingStig]

The best advice I found from watching this is to buy used instead. Paid $15K for my car and it gets me to the same places as a $60K car would. Saved $45K and can invest that instead

[@go5582]

" I could guess, but I won't guess " lol, I love that qoute. . thank you ,it's Monday, go new york Yankees world series game 3.

[@taz9803]

wow!! Great job! would love to see that on a Mazda3/CX-5 or a Crosstreck

[@Wabsirba]

I second the CX-5

[@waynewallace2061]

Nice job Zack. Try to get your best price on a new Nissan Titan Pro 4X, there should be some substantial deals to be had with motivated dealers.

[@davyannajones]

I actually did this when the Bronco came out and the prices were all over the place. I ended up buying a Sorento but I traded my Sorento for a Carnival because we needed family vehicle so now I’m back in the market for a Bronco.

[@Alex-i6g9p]

I negotiated 15% discount on my last vehicle simply because it was a demo with 38 miles. It was a next model year and kbb trade value in on my trade-in, sometimes they like to skew prices between discount and trades. I would say 10% is a minimum they can provide if they offer 5% from the initial request. 2024 models should have large discounts since they have been on lots for over a year now. Dealers are in trouble with so much aging inventory. Its a buyers market, expect more incentives as the new year approaches.

[@MElife4ME]

How about a Toyota Highlander or one of the top 10 fastest selling cars.

[@na2305]

With the boom of videos teaching people to get OTD pricing, dealers are trained to make it hard to get thus info. They are willing to pass on people asking for OTD and simply cash in on payment buyers

[@Nubbe999]

Dealers have different costs and different areas have more or less customers. So some dealers choose to sell fewer cars but with a higher profit while other sell more cars with a lower profit. Also in many cases, the finance comes into place where some of the financial option makes the deal better.

[@DestoRest]

Glad I came across your channel. 👍

[@CarEdge]

We're glad as well. All the best, Ray

[@Waltzforzizi02]

Sounds just like Tuttle Click. I bought a Gladiator from them in Irvine CA, got a great deal.

[@patriot4757]

I made a deal on line for an Acura between 6 dealers with the same suv. Smooth and happy.

[@dsmith6785]

I too found a Ford dealer that included all the incentive programs they have, even though they likely conflict. First car buyer…Ford owner. Student…First Responder. I steered clear of that dealership. Here the price of the cars fluctuates on the desk. Zero percent financing, $3000 more. Factory discount of $4000, 8% finance interest rate. They’ll make their money somewhere. I am waiting for my December Hail Mary attempt 😂.

[@fredyyfredfreddy]

It would be awesome if you tried that with budget cars under 20 000 dollars

[@RVRDUTY]

This is how most businesses run now. Nobody responds to calls or emails. It’s a real shame.

[@monicacabrera8714]

So true and they act like you are bugging them.

[@indianoutlaw5702]

I do this whenever I purchase a car. Not 100 but as many as close to home. OTD pre pandemic was nearly always below MSRP, except for Waldorf Ford (Maryland) and Upper Marlboro Ford (Maryland). Those two included all the rebates added up (you can only qualify for one at a time) and in my opinion some non-existent addons. One dealer, Lindsay Ford (Maryland) just misled about the price. Sent OTD but refused to honor once I got to the dealer. Fortunately, I found an honest (mostly honest dealer) in Baltimore. Worst is the dealers who treated the me the buyer like I was just going to take their deal no matter what.

[@ModernDayMixtapes]

Please do this with an electric Mercedes model! We emailed like 100 different dealers trying to find some deals over these last couple months. We saw up to $40,000 off BUT also experienced SO MANY different dealer lies and tricks. Would love to see you do this with Mercedes, I know it would be interesting! The experience made me go Tesla or Rivian JUST so I don't have to play these games anymore. It's a shame!

[@Redfour5]

I respond and try to let them know I am aware of what is going on and flat out tell them I"m researching with a 500 mile range to buy from. My last buy last December on a Jeep Gladiator was AT a dealer 500 miles away who acted like the one you are pointing out. They were transparent agreed to a NO BS deal over the phone/online and stuck to it when I got there... And so 30% off MSRP on a pretty loaded jeep gladiator. AND a decent trade in better than at home... Oh, the jeep came from Jeep Ram Fiat of Tri-Cities in WA state.

[@ssmit262]

This was brilliant exercise, guys. Well done (and repeatable). Perhaps especially as we digest VWs plan to fight dealer group over Scout franchise.

[@DuffyGabi]

When I bought an F150 in September 2014 it was 15% below MSRP. The only negotiating I did was trying to knock $500 off the original offer. His response was “Do you belong to Costco because they have a $500 discount” I said no. He gave it to me anyway. And then there was literally 2 to 2 1/2 hours of signing papers with high-pressure sales tactics to pressure us to buy things we didn’t want nor did we buy. Four months later when we bought a Toyota Sienna I told the sales guy that we were only coming in to sign the papers! He fast tracked us. Took probably ten minutes. If you live in Minnesota, Maplewood Toyota!

[@brendansmith]

Yes, please share that script! I really need to learn this basic level of coding. 🎉

[@lponm]

You're going to give Jim Farley a heart attack. 😂

[@staceyperez4657]

We have been looking for a used truck cash. I signed up for caredge and even offered more than suggested. I found a base model truck with high miles. The dealership was asking 20 for the truck, they wanted OTD price of 26. That's crazy markup for 20. There are no discounts in the florida area whatsoever that I can find. Its the same story everywhere. This has happened for the third time now. When I offered what caredge said would be a fair offer they all but called me crazy. So asking price means nothing. What you offer means nothing They only want to finance with outragous add ons

[@iceman9678]

Nice job. Many people won't drive 200 miles to save $3k. It's crazy.

[@ashtonmccants]

Well that 3k is financed, so it is more than 3k. Also, i know many people that would drive 200 miles to pick up 3k, so this isn’t as small of a number as you think. 3000 is 10% of the average Americans annual income. This also brings that monthly number down pretty good for those that care about the monthly payment.

[@iceman9678]

​@@ashtonmccants It's sad what's become of my fellow consumers/costumers. Many leave college with thousands (if not 100's of thousands) of dollars in debt and one of the first things that they do is buy a car that they can't afford and then demand to work from home - a home (or rental) that they then complain costs too much. I am bewildered by this logic. Expectations and self-worth have changed in a generation. This is evident.

[@ashtonmccants]

@@iceman9678 i think your consumers are just forced to have to be more savvy. There are more tools and resources available now than ever before and this is something that the industry has to adapt to. $3000 is $3000 regardless of how you spin it. If someone can save $3000 by spending a few hours driving (most people don’t earn $3000 in a day) because their local dealers cant accommodate them, that is on the seller, not the buyer. Unreasonable requests from buyers are understandable, but this is a free market and the car buying process has become what it has become due to subpar business practices amongst the industry. This isn’t entitlement, this is a buyer setting a boundary and sticking to it. As the buyer, I have the power. It seems as though sellers have lost sight of that. I have no loyalties in the car buying space, so my love is always for sale.

[@Acreyman]

Holiday Ford....100 percent completed the sale over email, even the trade. They just wanted to look at my car in person before signing anything in case the trade was in bad shape.

[@stevevanpelt8636]

Love your videos. I got a great deal on an EV by applying your suggestions. 34k for a 47k new vehicle!

[@craigfin3222]

Happened to me, tried to buy the exact same car from one dealer and than another one. The first one, whom did not actually have the vehicle but would be getting it from the second dealer wanted 3k more. I straight up told them "why would I buy from you, when you are not even the source of the vehicle and I can get it for 3k less going to the other dealer".

[@namewithheld367]

I’d love to see a similar study in Toyota RAV4 Hybrids. RAV4s in general are incredibly popular in America but dealers are gouging on the hybrid models specifically.

[@johnb4u2]

Absolutely love your videos. Keep up the great work.

[@agustino42491]

my experience emailing multiple dealerships is I also get ignored. I ask for OTD price and tend to get ignored. They want you in the office to screw you.

[@donaldgreen1467]

Zach I enjoyed your video. It just goes to show how important it is to ask for an outdoor price. Could you do that for me I'm interested in a Toyota Camry.

[@hexagontaginal]

You need to do this for a Dodge Hornet. I’m actually interested in the results.

[@Retnuh1337]

Great job guys! I am waiting for the prices to drop hard before I pull the trigger on a full size truck.

[@pinecone76]

Tundras are selling with 10k discount off the sticker.

[@Retnuh1337]

@@pinecone76 Just searched Toyota inventory and the cheapest Tundra 4x4 is $2K below MSRP. Point me to a $10K below MSRP so I can check it out. Thanks in advanced.

[@Gauchograd99]

Impressive the dealer nearest us (quick glance at the list I think had 3 or 4 SoCal dealerships) would offer a deal when the Honda dealership in the same center wanted to do nothing but play games until all the recalls hit and I told them they lost their chance and we were going another direction.

[@baconfly11]

Oh the fun deals would be with ev’s like the audi Q4 or mercedes eq series!

[@henrybrandt1057]

I had a very good online experience buying an Acura TLX last year at Leith in Cary, NC

[@JayEm-o9o]

Would love to see this on a CX5.