Emily Weiss (Glossier) on A Non-Traditional Approach to Community | TNW Conference 2017

A Non-Traditional Approach to Community and the World of Conversational Commerce
Emily Weiss, founder and CEO of Glossier, started the company with a unique perspective: that of a beauty editor. Now, in just two years, she has turned the Glossier community into beauty editors themselves. How? By including customers in every part of the Glossier world: product ideation, iteration, and promotion. From makeup artists, to brand reps, to loyal customers, Glossier’s relationship with its community strongly contributes to the company’s skyrocketing success. Hear Emily speak about the power of speaking with your customers, not at them.
Emily Weiss
FOUNDER & CEO GLOSSIER
Beauty blogger and budding beauty mogul Emily Weiss has transformed Into the Gloss into a fully-fledged business, raising $10.4 million in funding and launching her own beauty range, Glossier, in late 2014.
A longtime beauty enthusiast and former fashion assistant and contributor for Teen Vogue and W magazine, Weiss started her beauty blog, Into the Gloss, in 2010 after spotting a gap in the fashion media market for beauty product coverage.
Weiss’s beauty line, Glossier, went on sale in October 2014 with four products. This initial offering has since been expanding and Glossier recently partnered with e-commerce retailer Net-a-Porter to enable global shipping.

[@bigwhammies]

Glossier is an inspiring company. They are leading the change in how companies interact and react with their customers, it's amazing to see how this change has shaped the beauty industry!

[@noavocadoanymore]

Oh god. She is just SO GOOD.

[@dbsk06]

great presentation

[@anjaliakkaraju1617]

She’s so smart what

[@MissSylvouille]

She is amazing !

[@Clau0818]

wonderful!

[@kauleetzBKT11]

@chrissstttiiine

[@caressajolene]

Profit sharing for retail employees would be the most progressive thing - please don't go tech. routes, because of your funding and connections. Tech does not do people well, even high paying. Amazon is not a model. Changing retails jobs is the most bad a** groundbreaking thing to do.