NEW- UNDER $10 Makeup Brand at Walmart - Pretty Smart

[@kaburzynski]

Only you and Jen Phelps have reviewed this brand so far! My drugstore queens

[@GLAMGENX]

I reviewed the drops!

[@loco7357]

@@GLAMGENXjust subscribed to you 😊

[@patriciabochko367]

YESSSS!!!💜💜💜

[@loco7357]

@@GLAMGENX been loving your content- glad I subscribed! 😊

[@nancybarrett6266]

​@@GLAMGENXLoving your channel ❤

[@leeannbaxter]

I am so excited that this is created by the same creator of The Balm - that is a truly slept on brand. Thank you for bringing more affordable, widely available makeup, on our radars!!!

[@emilynoel83]

Yes! The quality seems very high-end to me!

[@Genevieve-ni5el]

@@emilynoel83I know everyone is always looking for an affordable powder that isn’t powdery looking on the skin, I. The drugstore, that compares to Charlotte Tilbury’s, Kosa, etc that can be used under the eyes without looking dry, crapey, etc. I grabbed the L’Oréal True Match Super Blendable pressed powder and my God that is good! It’s so soft it’s like velvet as you swatch it and it does a great job of setting, while also having an airbrushed look tot he skin, none of the powdery look no matter how much you use… that I know we all love and look for. The only other pressed powder I’ve found like that is the Rimmel Stay Matte (holy grail) but the L’Oréal Super Blendable is exactly that. It’s the triangle compact too, not the circular one. I don’t know what the difference is, but I’ve tried the circular and wasn’t nearly as impressed.

[@jenniferbailey6859]

I would LOVE to see a video of you and your sweet, little momma! She’s so beautiful, and always put together. I would really enjoy hearing her perspective on beauty and aging. I believe all of us, no matter our age, could really benefit from such wisdom. ❤

[@gkaur4399]

Hi Emily, Could you please make videos on drugstore lipsticks- 5 best rosy lipsticks, 5 best burgundy lipsticks, 5 best cool pink lipsticks, 5 best warm pink lipsticks, 5 best nude lipsticks, 5 best peach lipsticks, 5 best magenta lipsticks, etc. Thanks.

[@mydaisydoodle2]

My sister is a graphic designer at theBalm and does a lot of the package designs! I was so excited to see yours and Jen Phelps’ reviews!

[@hannah_wommack]

I RAN HERE! I just saw this new brand and was waiting for you to post! 😂❤

[@emilynoel83]

Yes! :D found it Saturday!

[@taraestes9220]

Me too☺️

[@bethgrundon3978]

When I heard this was launched by the maker of The Balm, I knew you would love it!

[@emilynoel83]

yes! super intriguing!

[@Darbsi]

I haven’t heard anything either about this brand till Jen Phelps shared it as well the other day and now I am intrigued. Looks wonderful and thanks for sharing. ❤

[@GhosstRyder]

It makes me so happy to discover a budget friendly makeup brand with quality products for moms like me that need to count our pennies. Laura Gellar and Malley make Great eyeliner pencils that don’t budge in any kind of weather. I have some beautiful shades that I have to put back into my rotation. Thank you for always reminding me of all the Fabulous products I own but forget to use. ❤️❤️❤️

[@supergirl1234567able]

Please do more videos with this brand. It is affordable & natural looking!

[@juliahester1945]

Walmart as a whole must have revamped their makeup section because our 2 stores were completely changed, as well. E.l.f. was almost the whole side of one aisle and all of their stuff was fully stocked including their new items! Impressed! I also thought of you as soon as I saw the new line, Pretty Smart thinking "I bet Emily does a video on this!"

[@lynettefinnigan9540]

Can you please tell them to send more Elf to Australia 🇦🇺 🙏🙏

[@caroler4297]

My sister worked for a makeup line sold in Walmart, she would go and stock her products. The more the store sold the bigger her bonus. She kept her area very stocked.

[@shayshaymann113]

So glad I stumbled across your channel!!! I definitely don’t feel like you’re shoving undisclosed links down our throats, or giving false positive reviews because you’ve been paid to. I love that you are doing actual tutorials on looks with makeup that is truly affordable! Thank you for this and you got a new subscriber here! 💜💜💜

[@emmejuliana8773]

I wish the Walmart near me had a nice beauty section. You have to leave your shopping cart outside, almost everything is locked up, and you have to ask someone to get things out and ring you up right there. Doesn’t make lots of sense when there’s a Target with an Ulta inside just down the street.

[@tiffanysadlertlc]

Wow that’s a lot to go through.

[@cspeier1]

That's why the pick up service comes in handy.

[@maheephoenix4398]

Same here but now they have everything in stock but I wonder if its because people can’t steal or customer buy less now.

[@allisonwhisler4149]

I love watching the sun come up in your videos!

[@HollyG6]

That soft plum stick was so pretty!

[@lindsayk40]

man I was just wishing someone I trusted would try this brand. of course you are all over it!!

[@mariave1775]

I miss the old Hard candy line i used to find so many products. Glamoflauge concealer was the best👍

[@kunn_]

It's pretty neat that the balm has a new, more affordable sister brand! I love how cohesive the packaging for everything is. I always turn up for a new Emily video and I'd enjoy more videos covering this brand too 😊 Love the highlight from that eyeshadow! Multitaskers, yay! I'm really into highlighter these days and finding eyeshadows in my stash that can function as a highlighter too😆

[@a.ousley6394]

Thank you for reviewing these products and giving us the origin of the line. I love theBalm eyeshadows!!!

[@Pinupred21]

I need that foundation and concealer! Thank you for reviewing this brand. I can’t believe the price! I love that they are vegan, talc free, women owned!! 👏🏼

[@christinasousa5464]

I'm obsessed with The Balm!

[@Joyet88]

Beautiful look! Products are promising. Thanks

[@janreding9384]

I have seen this on a couple of videos somewhere I haven't watched a presentation of it but I have not yet noticed it at our Walmart which is being reconstructed right now so they're moving everything around. Looks like a great line at a very affordable price and thank you so much for trying it for us we so appreciate it.

[@mariamay8474]

I went and bought the face palette and eyeshadow palette in this video. Loved the look. The shades are beautiful.. Thanks Emily for all your recommendations..

[@missmoret]

Can you update with how it all wore throughout the day? Enjoyed your video & thanks for being awesome and keeping us updated on new products❣

[@kodasmoke8106]

I dnt even do make up at all anymore I lost my mom and family and home 4 months ago 💔 and Iv been so lost depressed barly getting by but still after all these years the amount of comfort and safety and happiness are all these years watching your videos never fails me Em.❤thank you for your work it still means everything and gets me throw everything xoxo your the very best

[@saharvarona]

WAHHH IM EARLY OMG i’m on lunchbreak in Canada and your video came up YAY

[@emilynoel83]

woohoo! Thanks for watching!

[@jantownsend4017]

Love the eyeshadow! Actually love everything on you😊

[@dhayden1981]

INSIDE OUT----OOooh I love that movie. That makes you really touch on a lot of places inside out of ourselves.

[@mistytells]

I think you should try a halo eye or spotlight eye…the color I think you pull off the best is blue. There are 2 blue eye looks you have done that are highly memorable. I’d like to see another blue one like last time. That isn’t crazy like other KZbinrs do. You have a way of making color work and not look too loud. I am so tired of feeling like I can’t use any color because I’m over 40. I wanna try something. But purple looks so good on you, too.

[@makeupbyheather1019]

I feel the same way! She makes wearing color so much more approachable 😍🥰🥰 I wish I could blend like her tho! Hahaha I try and try but it never looks right

[@p3nny4nn]

I really love this look and I always love to hear about an affordable option that turns out a pretty look!! Thank you for the review and applying your encyclopedia of knowledge to the reviews. I always can rely on you for that! Love you, Em!

[@kimberlyl3177]

I was just in my Walmart today and noticed Elf products have nearly tripled. ❤❤❤

[@Mrssandydoo]

I have seen this brand at Walmart. Nothing got my attention but excited to watch your review on it❤

[@emilynoel83]

hope it's helpful!

[@tess7229]

Yay! I'm excited for this brand! Would love to see you review more of their products when you get a chance, but also I was browsing Walmart's website and noticed there are new products and shades from Hard Candy!!! New face off blush shades, eyeshadow stick shades, and eye paints!

[@dianawalter1446]

My Walmart just set up that brands section not stocked yet, also got in the new elf foundation had already sold out of what I think is my shade. ❤❤❤❤❤❤❤❤

[@pinkdiamond345]

I love how after all these years, you still comment on how much you love to do your makeup!

[@loriwenzel1998]

Beautiful eye look. Missing wearing eyeshadow. I’m on meds post cancer treatment and I have skin issues now and my eyelids are very reactive. However small price to pay to be healthy ❤

[@BlingyBea]

🙏🏻❤️

[@Dina-ew1pk]

My son loves Inside Out!! Plus can’t wait to get the new makeup

[@juliel.477]

Your eye look is absolutely gorgeous!!! So glad this is at Walmart.

[@sherrypettit5552]

I lobe how you apply makeup! Pretty classy

[@jennifermorin3229]

Can wait to try some of their products! Saw it in my Walmart and had no clue it was by the Balm until Jen Phelps and you have reviewed❤

[@JesusFamilyNmakeup]

Emily, this makeup looks so good on you! You did an amazing job... beautiful as always! ❤❤❤

[@joannetolson1155]

Thanks for sharing your views! I enjoyed your take and the positivity, its nice to see someone with similar coloring to me using plum colors!

[@kdmann6]

I’m so excited you tried this. I saw it at CVS last week but wanted a review first😊

[@deann3621]

What a beautiful eye look on you. Love the purpley brown look on you!

[@stephr2197]

I saw this in store and immediately thought “I hope Emily does a review on this!” ❤ thank you!

[@Wthfootage]

Awesome finds! Looks great

[@marybonome9279]

Well done in usual Emily fashion! I don't buy much drugstore makeup but love watching! Ty Emily! Stay cool! 😎😎😎😎🤣

[@maryelizabethmcgregor413]

Lol hey Emily ! I love that you get to do this for a living!!😊 and i think there are many that would agree with meetings that are as well! Also im just finding out that had created your own eyeshadow and face palette a few years back too! Happy belated congratulations on that, i would have definitely purchased one . I find it very satisfying to watch when others are happy , especially when they make there dreams come true!! I hope you got to save some for your girls for when they get older lol Cheers 🥂 Mary Beth 😃

[@melissashepherd5828]

I need to get the stains because I love the ones from the balm.

[@amandawhitlock8607]

I saw Jen Phelps review this line the other day and she had the same feelings you did about the products, the mascara was her least favorite too.

[@nadias.1434]

I really love how you experimented with the products in this vid ☺️

[@joycekochalka8052]

You had me at "reminds me of the Balm". Went to my Walmart and was pleased to see that this is not an end-cap item but looks like a permanent spot of their own. And so happy to find a talc-free eyeshadow option at the drugstore and at a great price. Thank you so much for this review and bringing these items to my attention.

[@Pperkins83]

Just saw this at my Walmart but wasn’t going to get anything until someone reviewed it! Now I can’t wait to try it! Going for the face trio and eyeshadow first!!

[@lisalipstixs]

Definitely want to check out these products if my Walmart hopefully carries this Brand !?! ❤ Such a beautiful look Emily ❤

[@inging3269]

You look so beautiful in this look. ❤ I wish those products available in my country. Really interesting.

[@candicemorrison304]

Wow! Cant wait to try this line for myself! ❤😊❤ Great look, Em! As usual! 😊

[@tracyfrederick5606]

I'm really excited for this. I love the Balm.

[@lynnewright31]

Hi Emily, thanks for the video. I hope you and your family have a great day.

[@wandamccarty2171]

Looks beautiful on you! Thanks for sharing this brand!

[@laurenadams669]

😂❤🎉 yay I am so happy that you found this brand at Walmart and I am going to try and find some of these at my Walmart super store 😊 I think u look great and I love how u actually used colors on your eyes, like you used to and u should use colors way more often than you do. You are so pretty and I hope to get the eye shadow pallet u have

[@KellyB3]

My granddaughter and I love the Inside Out movie. Can’t wait to see the new one. ❤

[@KosOrSomeSayKosmo]

Whoa, I hadn't heard a single thing about this brand either! Definitely going to be checking them out, thanks for keeping us in the loop! Love you :)

[@brigitte9999]

Biddy is so adorable!☺️

[@Sue_WWeb24]

Love a new makeup brand and love that it’s from the folks at the Balm! Such an underrated brand. My Walmart also switched things around, Elf has a huge display, but I think Wet n Wild got the boot (unless they’re moving it) Can’t wait to go to Walmart! 😆

[@kodasmoke8106]

I dnt know anymore Em mostly everything looks amazing on you ❤❤ I do follow your skin care routine the last 4 years and it does work for me

[@Gratitude1214]

I LOVE the first inside out movie. I first watched it with my son when he was little. Then i got the DVD and i would play it every year so he could kearn about feelings, and core memories ❤ I haven't heard of part 2 coming out in RI, but I'm definitely going to be actively looking for it!! Thanks for mentioning it ❤

[@ashleytunny]

So pretty wow I can’t wait to try some of these. The powder bronzer and blush were a great trio

[@4fron4]

Will check them out. That eye look turned out beautifully. Reminds me of a retired viseart theory palette.

[@michellelyman7092]

OMG I loved The Balm!!! I am going to have to check this out♥

[@missmiami9230]

Hey! I asked for this topic a few videos ago! Thanks 😊👍

[@janetmyhre9536]

Love the makeup look , I enjoyed watching.

[@loco7357]

I was placing a grocery order on Sunday in the Walmart app and saw this brand and I’m telling you 2 things popped in my head as I looked through the products: 1) this reminds me of toned down The Balm product packaging and similar color complexion products 2) I hope Emily reviews this! Thank you!!! ❤❤❤

[@leeloocarson]

Can't wait to try this brand!!!! Thanks, Emily 😘😘

[@stellagarcia77]

Omgosh thank you for doing this video. I LOVE the foundation and I wouldn't have even known about it before. ❤❤❤

[@randylynns]

I took my granddaughter to see inside out2. It was wonderful! Don't miss it!

[@karekausnicolli4890]

Thanks for reviewing this, Emily! I watched Jen Phelps' review, and she had the same consensus you did about the mascara. She actually tried both options. Everything else, though, seems to be very high quality. I will definitely look for this locally or order online. I'm in a small town, and we don't have the same products necessarily. I actually found Profusion at Kroger, not Walmart!

[@emilyallen7548]

I've been waiting for you to review this!

[@s.jensen1492]

Thank you for reviewing these new affordable options! ❤

[@GeminiGlitters]

I love going down the makeup aisle at any chance I get pretty much at any store it is available 😂😂. This brand looks great 😍, I seen my local Walmart making space in one of the racks 👀.

[@laurenstell8087]

I didn't dare buy anything from the new display at my Walmart until I had the scoop from you, Em!

[@megapedia97]

I haven’t been this excited to go to Walmart in a hot minute! This look reminds me of how I used The Needs. 💕Can you give us a staying power update?

[@samanthagaudet1461]

That blush and that eyeshadow are calling my name. Hope to find this in December when I come to the US for the winter.

[@GLAMGENX]

Just discovered them! 10.00 bronze/illuminating face drops- loved them!

[@deborahedelman2659]

Always appreciate a drugstore..from the balm?,, sign me up!!

[@samantha312314]

Going to see Inside Out 2 tomorrow with my son and husband. Cannot wait!

[@samantha312314]

Update** went to see inside out 2 today 😭😭 That movie should come with a trigger warning!! I am a parent to a 12 year old with diagnosed anxiety. My husband and I were emotionally spent after that one lol

[@MeowMammy]

I was also at my local Walmart on Saturday and came across this line. I didn't pick up anything but after seeing this review I am definitely intrigued!

[@ahecht25]

I’m gonna have to try a few things from this brand! Thanks for reviewing! ❤❤❤

[@alexmiles40]

Great review! I want to try some of them now

[@reneezay390]

I love the Balm! I saw this at my Walmart but wasn't sure what to try. Now I have a few things in mind. I did get all the new Hard Candy stuff though! There are new blur matte blushes and new colors of the eye markers. A new mascara and some new bold cream shadows. My Walmart also got a lot of new Profusion mini palettes and sets. I know you'll be trying out the Hard Candy stuff...can't wait to see what you think. Thanks for a great video, as always. Have a beautiful day!

[@mbcunningham29]

Thank you for reviewing this line. Looking forward to getting some of it

[@mscanadianbakin]

Excited for your review :)

[@emilynoel83]

thanks!

[@anitaolsen743]

I really like the liquid lipstick!

[@Genevieve-ni5el]

I love when you find new affordable brands, ACCESSIBLE N AFFORDABLE to all of us (Walmart, Rite Aid, Walgreens, Dollar Stores, Aldi, etc) that are really good- especially when they are a sister brand to another great brand. Appreciate you always looking for stuff we would want to check out before we know we even want to sometimes even.😂 Could you throw in the brand, shade name and price on screen if you have the extra time. I know it probably takes you a lot longer to do, but if you can, it’s always so helpful because we can just screen shot it for those we are looking to get. As if we don’t ask enough of you already.😂❤

[@LizzyHuntDsm]

I can't wait to try!

[@judydamelio2218]

Love the eye look My colors for sure I will try that palette You are always beautiful

[@jenniferrhoads3322]

You look amazing!

[@ericaluna01]

Oh good. I was wondering about this brand

[@joeylynn7858]

Wow! I can’t believe this. I was just going to message you about this brand. Jen Phelps reviewed it and she mentioned it was from the creator of The Balm. I know how much you like their stuff and I was going to ask you to do a review on this makeup!! ❤

[@embearable]

I am so jealous of people with access to good Walmarts!! I am in Chicago and we have very few here and the makeup sections are such a horrific mess 😢

[@emilynoel83]

sorry to hear that!!

[@brigitte9999]

I moved from Seattle to Chicago suburbs and I’m extremely happy with the selection. Seattle is a makeup desert! Lol