EMINEM & TIGER WOODS: WHAT HAPPENS WHEN YOU ALIENATE FANS

One story that’s fascinated me over the holidays was the commercial reaction to Eminem’s Revival. The album debuted at #1, his eighth in a row, his streak is still intact. But for the first time, Marshall Mathers’ exhibited commercial vulnerability, notching 267,000 first week, the lowest of his career. Is Eminem experiencing a similar backlash from his base as Tiger Woods when he said he was Cablinasian?
Produced, Shot & Edited By: Ahmed Sabir-Calloway ( / akthentik )
Produced, Written & Hosted By: Justin Hunte ( / thecompanyman )
NOTES:
EMINEM Vulture Interview: www.vulture.com...
Tiger Woods Says He's Not Black: community.seatt...
Rapper Population Maps: www.nytimes.co...
Eminem METACRITIC Average: www.metacritic....
Eminem International Sales: www.officialcha...
Revival Sales: www.billboard....
MMLP2 Sales: www.billboard....
Relapse Sales: www.billboard....
Encore Sales: www.billboard....
8 Mile Sales: www.billboard....
Eminem Show: www.rollingsto...
MMLP: www.complex.com...
Tiger Woods Mistreated On Basis Of Color: • Tiger Woods on Being M...
Tiger Woods Not Top 50: theundefeated.c...
ABOUT TCM:
Life Through The Lens of Hip Hop.
Justin Hunte is a former Editor-in-Chief of HipHopDX and creator of DX's popular series The Breakdown and #DXLive. Hunte has debated at the prestigious Oxford Union and is featured on Shade45's "All Out Show w/ Rude Jude," as well as Revolt TV’s “Revolt Live” Billboard magazine, digital campaigns for Lexus, Honda, Brisk, and Simple Mobile. Prior to joining HipHopDX, Hunte spent 5 years working in investment banking at Banc Of America/Merrill Lynch and has covered music, politics, and culture for numerous publications. He is currently based in Los Angeles, California.
Follow @TheCompanyMan on all socials.

[@mounirbaroudi5890]

"Im not black Im OJ" "Im not black Im coblinasian"

[@TheCompanyMan]

Mounir Baroudi 😂😂😂

[@Bruno3605]

Mounir Baroudi money and its' wonders.

[@djnosleeves85]

Mounir Baroudi...okay

[@nasirmarcelandrews7653]

He never denied his black heritage he just mentioned something he called himself when he was younger. People overreacted

[@Lucas-yc9wb]

You’re the best hip hop commentator on KZbin hands down, please keep them videos coming

[@ReallyStrongGuy]

Almost opposites - Em stood up for what he feels is right - which deserves respect everywhere. Tiger sat down out of weakness. That deserves respect nowhere.

[@ReallyStrongGuy]

John Denver - I agree that the results are similar, it's the reasons for their actions that are so different.

[@warshallwathers7971]

*W*

[@lord2ndgoodvibes]

There isnt a single episode where justin doesnt kill it

[@UnexpectedWonder]

I feel ya.

[@lord2ndgoodvibes]

UnexpectedWonder just facts here tho

[@UnexpectedWonder]

+Arbnor Pajaziti True!

[@Nomarandus]

Facts

[@lobstarooo]

JEEESH this is an mazing one. Still getting even better, impressive Justin.

[@Blackstar81]

Great piece here, the connection between Eminem and Tiger Woods. For alienating fans, would have never made this connection as always well done 👏🏽

[@TheCompanyMan]

Thank you Tashema!

[@Blackstar81]

The Company Man More than welcome!

[@jodyesins]

Eminem made this comparison in an old track called "Goat" look it up it's a great track. I think it was supposed to be on what is now the scrapped Relapse 2 or the scrapped King Mathers LP.

[@Blackstar81]

Jodye Sins I will do! Thank you

[@djallanjonce]

As a kid born in 98 i would always see old videos of people calling Tiger black but i never actually heard him say it. thanks for the history Justin, it all makes sense now.

[@jermainejey]

I still can't believe Em actually said, "Your booty is heavy duty like diarrhea" :|

[@jennag3226]

Jason Williams I can. Classic Eminem humor.

[@jermainejey]

Jglg g nah, classic em humor was actually funny, that shit was just horrible.

[@jennag3226]

Jason Williams It was hysterical actually. You're talking about a guy that put Fack as the lead track on his greatest hits album. The entire point of Remind Me and Heat was just to be cringy and funny. You're coming at em for something he's always done. Always. It is very typical eminem.

[@jermainejey]

PowdaToastFace Killah it's just an opinion and everyone is entitled to their own but to me it just wasn't funny at all.

[@tonydub98]

Jglg g Fack wasn’t funny either. Just because that was the point doesn’t make them good songs

[@itstaemonson]

we would like to trade Tiger Woods for Eminem.

[@jonathanriojas2177]

donkor thomas "You let us keep Eminem...we'll give you back O.J. Simpson"

[@mustache10ful]

Black delegation request eminem

[@itscrazyson]

Everyday struggle is where i go for entertainment but The company man's content are more thought out and thought provoking.

[@TheCompanyMan]

“Then I took a stand with the spray tan / And practically cut my mothaf*ckin’ fan base in half and still outsold you” - Eminem on Chloraseptic Remix www.reddit.com/r/Eminem/comments/7oyquw/chloroseptic_remix_for_yall_enjoy/

[@CZIKORAM9]

The Company Man *against tan face

[@hoodieflipper7922]

hahaha The Company Man predicted it beforehand lol

[@rs5352]

@TheCompanyMan - Do you ever follow Wax on KZbin?

[@nateplissken8684]

What a joke, like Eminem fans vote. So risky! Seriously, the music is bad.

[@flingykeez2748]

This video was like a great conversation without a second person

[@ianhenry6874]

I’m glad you’re back, Justin!!! Another quality video

[@GilHeronReborn]

All I know is that "Like Home" track was the greatest diss track against a politician of all time.

[@jordanochs1712]

Lets be honest Trump isn't a politician... He's just some rich dude playing president lmfao

[@candy24al]

@@jordanochs1712 Trump has turned out to be a great president. I don't agree with everything he says but he has made America stronger. And no one was ever calling him a racist before he became president.. The media has mischaracterized him cuz most of them are liberals and they would rather be "woke" and being woke is a joke.. How about being cognizant and aware of what is going on in this country.. The media are the ones that are dividing this country.

[@jordanochs1712]

@@candy24al umm no.... Did you know a group of 200 political scientists ranked trump as the worst president in US history? Notice aswell that trump was impeached lmfao.

[@AFO_AnalyRics]

My prediction: I see Royce da 59 dropping that Book Of Ryan and going triple platinum........alright, that's more like a prayer, my bad.

[@devzeppilin]

JaspeR Fola I'm with you.

[@AFO_AnalyRics]

DJ Devinstation 🙌🙌👌👌

[@Ryattt81]

AFO d3ath is certain is one of my all time favorite hip hop albums. I'm an old R5'9 fan but stopped buying his music at "independence day"

[@samateryusuf727]

Oouuuuuuu Weeeeeeee When I saw this vid in my sub box I was WILDIN' LIKE "ALL TBD EVERYTHING" "ALL TCM EVERYTHING" Great to see you back with no answers man. My saturdays were lacking HEAVY.

[@TheCompanyMan]

Throwback!!! Ha! Thank You Samater!

[@UnexpectedWonder]

HAHAHA!!! :D :D :D I feel ya.

[@hamzasehavdic]

Thank you for coming back. We needed this.

[@alvinoszavlis6914]

I dont think it's a matter of quality music. Eminem has put out worst albums than this and it didn't stop him from selling over 600,000 first week. I think the trump cypher divided his American fans and that's why he had such a low first week sales. Internationally, as Justin said, this was not an issue since we don't really care about Trump in the extend of not buying or streaming Em's album. I personally didnt think this was his worst project but not one of his best either. It sits somewhere in the middle of his catalogue for me. Sonically its all over the place and there are 3-4 too much songs in the project(remind me, heat, tragic endings or need me). Plus we live in an era where people love to follow the trends and what is hot at the moment. And like it or not, for the last year hating on eminem has been a huge trend. People hate on him for all sorts of reasons, some of them are justified and some not. Also I think if he released different singles to promote his album he would've had much better sales.

[@AQGOAT24]

What albums has Em made that is worse than this? A strong disagree there. Easily his worst imo. Plus Eminem always made political tracks. White America and Mosh are easily songs to alienate white america. Hell as a kid I would argue White America was my first exposure to a white person discussing what we now call white privilege.

[@Michaelgabriel95]

AQGOAT24 encore was bad

[@alvinoszavlis6914]

AQGOAT24 in my opinion relapse is worse than this one. And I agree that he always made political statements, i never said the opposite. But this time it feels different. Back then with White America and Mosh he was the top artist in the world talking about politics and all sort of controversial things and getting away with it since this was part of his slim shady persona. And he was the most important, hot and relevant artist at the time. The low sales are not because of the quality of the music. Its because he dissed trump, divided his fanbase and gave his haters more reasons to hate with a mediocre album while he is not as relevant as he was 5 years ago.

[@burgskeletal3149]

Michael Awotwi Encore still had good songs like Mosh, Like Toy Soldiers, and Yellow Brick Road.

[@burgskeletal3149]

Alvinos Zavlis I love Relapse lol

[@ruggerREL]

Illest analogy ever

[@youngjayvin]

YES! I made a lot of these same observations. I agree 100% man. Eminem disses Trump supporters... then all of a sudden, he gets arguably more hate than he has ever gotten in his career

[@anomalus625]

one thing i thought about listening to this album. at the end of walk on water he said ''bitch i wrote stan'' then on castle, hes writing letters to his daughter halie as if hes her biggest fan. plus beyonce was on walk on water but she has a song called ''sand castles''. both songs using castles as a metaphor. just thought it was cool how the song are connected.

[@mobeenmir3923]

Couldn't have said this any better. Brilliantly put.

[@loganhiltibidal799]

Mobeen Mir But the album was still really bad though

[@CorSubzero]

na not as bad as people say it is. I liked about 10 of the 18 tracks or whatever,

[@SILMANTV]

Nigga don’t act like you ain’t made my last 3 Saturday’s weak 😒

[@DizoDixon]

TwArDxL fact's

[@SuperOleyoley]

facts just came out of noe where with a episode lol

[@rezthapoet]

Exactly. I expected an apology after leaving us in the dark. My Saturdays haven't been the same

[@SuperOleyoley]

he4 did say he was spending time with his family though for the holidays i had to give him that much

[@SILMANTV]

Earl Gray yeah I commented at the beginning you can tell this is why he didn’t like my comment and like 90% Of everybody else comment

[@emanuelnicholson8423]

Additionally, I think people don't realize that real hip hop fans still check for Eminem. Probably more so than his pop fans. So when he comes out with zany singles or singles with pop acts, they(we) are disappointed. Especially when he has signed acts like Westside Gunn, Yelawolf and Slaughterhouse. It's past time he makes some real rap and not the crap that sold albums 15 years ago. To paraphase the great Phonte: Dope beats, dope rhymes, that's all we want.

[@TheCompanyMan]

Emanuel Nicholson fax

[@soniccatalogrecordings1718]

Yaas!! Not flows that are soooo elasticated over so so beats that stretch out far too long over the course of this album. Too many sore points.

[@fighterck6241]

Whats wrong with Slaughterhouse???

[@HypnozizMusic]

I could do without the first 3 songs on the record, but as a fan of Em as a human being, watching him mature with songs like "Bad Husband", "Castle", "Arose", and how those last two songs we're put together in such a genius fuckin way I'm just proud of him. Some of his hooks are lackluster and it feels like he could have chosen better songs, but those highlights are exactly what I've been waiting to hear from him.

[@TheCompanyMan]

Well said. Agreed. It's great seeing his life evolve.

[@henrychinaski5938]

I liked believe , chloraseptic and castle . This album was trash overall .

[@UnexpectedWonder]

The 1st two were Fire.

[@HypnozizMusic]

I can see how people can dig those songs, it's a different style than what he typically does, it's more modern, he hits those bars from time to time within the verses, and the hooks for "Chloraseptic" and "Believe" are catchy. I just got trouble vibin to them. At least in the way I do other songs that feel more like MMLP2.

[@Dukesucks]

Yesterday, a friend and I were discussing Chappelle's newest Netflix special and how a lot of people are panning it. Which reminds me of this Eminem album. We discussed how much it cost to see Dave during his residency in NY this past summer. Tix were like $450 each which weeds out basically those who can't afford it. So in the crowd of his special was mostly white people. Which got me thinking, it's genius on his part, especially The Bird Revelation special, he basically created a target audience of people who probably don't get to hear or listen to his (a minorities) perspective on matters like Trump, Kaepernick, kneeling for the anthem and etc. This relates to Revival, Eminem used his art to do a similar thing by catering to the segment of population who do not listen to the problems of the minority. Which I think is DOPE that he did that but for that but, IMO, Revival wasn't executed well for the Hip Hop fan. Whereas I found Chappelle's specials entertaining.

[@TheCompanyMan]

The newest two are way better than the first two Netflix joints. Great analogy, DS.

[@spainbarcarealmadrid]

Em's message had good intentions but was horribly executed imo.

[@BiboDL]

Great video, Justin. I'm writing an essay for my Contemporary Black Urban Music class and I will be referencing some of your videos to speak on the topic of "Is Hip-hop A Global Learning Experience?" Thank you for your insightful perspectives, facts, and opinions. The scholars love this shit

[@TheCompanyMan]

BiboDL that’s awesome! Thank you!

[@muaythailevi]

Relapse, to me, was under appreciated. I think because of the accents, people really ripped on the album and it got to Em more than he’ll ever admit. I honestly think Eminem’s only problem with Relapse is that people didn’t like it. I think that was definitely the album he wanted to make and he was definitely pleased with it, but when other people didn’t like it, he had to do something else, which is where Recovery came from. In my opinion, Recovery does have a few solid tracks, but most of them were obvious attempts to reach a mainstream audience since, for the first time in a long time, Em no longer had that. That’s where the stupid Rihanna & P!nk tracks came from. MMLP2 followed the same path, but improved a little bit. A few solid tracks, but once again, just desperate attempts to reach a mainstream audience. But, Revival was the worst of these. I’ve listened to Revival four times now, and can only find three tracks I really like, the rest are poppy garbage. Eminem, if on the off chance you ever come across this comment, please understand that we do not need that youthful rage you displayed on your first three albums. And if you truly dislike Relapse for more than just accents, we don’t necessarily need that, either. What we do need, though, is passion. Hunger. Not hunger for mainstream success. Hunger for respect. Because, yes, lyrically, you are one of the most respected MC’s in the game right now, you have earned your respect. But, respect can be lost and if you keep down this path, it will be. Get rid of your yes men. You are surrounded by musical geniuses. Dre, Royce, Rubin, etc.. You created three of the greatest albums of all time. You have no excuse to release such terrible music. However, if the decline is truly because of his alienation of Trump supporters, then good. That would be the first instance of artistic integrity I’ve seen come out of Em since 2009, and good on him for drawing that line in the sand. Such a shame about the quality of the album, though. IF he releases another project, I really hope it’s better than his last three...

[@TheCompanyMan]

Awesome comment, Amityville. Thank you! I definitely agree about the passion. He talked about that in the vulture interview. How 8 Mile soundtrack and Lose Yourself he was so locked into the Rabbit character that passion spilled. Would love to see that again.

[@TyTurner1996]

It was entertaining as fuck. And now listening to Framed on Revival, it brought back Relapse memories a bit

[@muaythailevi]

MegaTwiztid15 framed was one of the three tracks i loved on revival. such an amazing song

[@WhatWeDigtoday]

amityville I totally agree with relapse being underrated. He basically created a series of vignettes (many horror) that were well produced, pushed the envelope and showed his technical genius. 3 a.m. is dark but amazing but so were some of DMX's classics. Never understood why it wasn't better recieved. Recovery felt like a lousy apology letter to his pop fanbase for making an actual hip hop album.

[@burgskeletal3149]

amityville I wish he made Relapse 2 :(

[@WesleyRocco]

Glad to see the greatest show on KZbin back again for another year

[@TheCompanyMan]

Wesley Rocco 🙏🏿🙌🏿🙏🏿🙌🏿🙏🏿🙌🏿🙏🏿🙌🏿

[@declantobin2129]

Black KZbin excellence

[@TrappedinAnime]

I gotta disagree. The music just isn’t that good here. A lot of songs have great messages but that’s it.

[@UnderdogOfficial1]

INDAFILM castle arose makes the lp a classic

[@Dizzinator2114]

Joe Alexander Hernandez IDK about classic, but it's a good album.

[@Edzf99]

Joe Alexander Hernandez lol what

[@midgetking101]

Props to Eminem for putting his money where his mouth is. He didn't have to speak his mind, I bet most people wouldn't have, just so they would avoid controversy. Not Eminem. It seems like he just genuinely cares about politics and inequality and is using his voice to at least express himself, regardless of what people might say. Good for him!

[@TheSizNation]

Yegor Rowan The album wasn't good though, but did have a great message.

[@conduitofthegospeldarrellb9154]

What happened to Tiger Woods was truly fucked up and undeserved...

[@bobbysealejunior6590]

Darrel Be what exactly are u referring to...?

[@Dave-zi5cz]

Bobby Seale Junior his career was destroyed because he fucked some women that weren't his wife.

[@WillToWinvlog]

Actually, the extent of his corruption definitely means his legacy deserves to be tarnished. A role model to so many, he betrayed more than just his wife.

[@CrisEX420]

It’s because he said he wasn’t black.

[@iz630]

Congratulations on the great success you had with your channel last year Justin! Been watching you since HipHopDX and when this channel has 0 subs. Looking forward to future content this year!

[@TheCompanyMan]

IZ thank you!!!! 🙏🏿🙏🏿🙏🏿

[@aintnothingchanged2697]

the best hip hop thought pieces period

[@TheCompanyMan]

Thank you!

[@_mew]

I don't think Eminem was being genuine on this album, it was weak ASF. If you compare his older political songs they go HARD, but on this album it felt like he jumped on the FUCK TRUMP bandwagon

[@laex5912]

Mew [Jacob] I don’t feel like that.

[@_mew]

As someone who would rather have Trump in office than Bernie/Hillary I don't agree with like anything he says, I think it would be ignorant to completely ignore how racist some of his supporters can be, but his older political music sounds GENUINE, it doesn't sound like he was jumping on a bandwagon or a movement that was popular at the time. I agree with what most of Trump's policies are doing but I think he needs to get the FUCK OFF TWITTER. Anyways this isn't about politics, it's about Eminem and although I respect where he's coming from you don't change someones opinion by saying "UR EITHER WITH ME OR AGAINST ME XDDD" like cmon Eminem, you're arguabley the GOAT and a fucking amazing lyricist. You can have a dialogue about how Trump is a bad president without "drawing a line in the sand".

[@Nomarandus]

Mew [Jacob] I can't say that cuz Eminem has pretty much always been the only mainstream rapper to go at politicians (Mosh, We Are Americans, This Rap Game, ....) and people forget even before the BET cipher he dissed Trump on No Favors so no bandwagon

[@_mew]

Orlando Small but that was also released during the election and just shows how he doesn't like Trump then, still was a bandwagon at the start of the election

[@FormerRuling]

"As someone who would rather have Trump in office than..." THAT's why you feel like you do about his political songs, not anything to do with any change in how he approaches politics in his music. You are just in a personally different place now in regard to politics, so from your perspective his political songs hit you differently. Eminem cracked at Bush right in the height of anti-Bush sentiment, SNL was doing weekly sketches calling him an idiot, and support for the Iraq war had waned greatly and not a single fan said Eminem was 'riding the Bush-is-an-idiot bandwagon", because his base generally agreed with the message.

[@mihallex]

One thing is certain , while the NA Eminem fanbase decreased his worldwide fanbase increased.

[@lucaspapi]

I don't think that's true. The majority of people worldwide didn't like how the music SOUNDED, and that's the problem imo, not the message itself.

[@DavidTanisDreams]

Your commentary is spot on as always. Look forward to these videos, happy new year.

[@TheCompanyMan]

DavidTanisDreams happy new year!

[@josephine_marie]

I am SO glad you talked about Tiger Woods. We black folks were so hurt when Tiger tried to distance himself from his blackness.

[@burgskeletal3149]

Dont worry, we whites see him as 100% black. He is all yours lol

[@TheCompanyMan]

Burg Skeletal 😂😂😂😂

[@TheCompanyMan]

Elle Sea Obama never distances himself from being black. That’s the difference. You can embrace as many things as you want. But what are you distancing yourself from? Not you personally, but you know what I’m sayin.

[@Tunz-qh2wr]

Glad to have you back on air

[@odefeoberabor7597]

THE COMPANY MAN IS BACK !!!!! 🙌🙌🙌🙌🙌🙌

[@KMO325]

These videos are now vital to my Saturdays. Great job again, Mr. Hunte. I know this channel is going to go only forwards in 2018.

[@pumpapaj8977]

This album was very different from the earlier ones. Big props to Eminem for experimenting with new styles, like trap and triplet flows etc. Many artists don't experiment that late in their careers. The fact that he has the balls to disown much of his fanbase really does show how untouchable (pun intended) he really is. He's rich as fuck, remember that. He doesn't need to sell albums, he's set for life. It impresses me that he throws shit at the people he dislike. He uses his platform to speak up, because he has a voice that allows him to. Even if half his audience leaves him, he doesn't care, because he does what he believes is the right thing to do. Respect to Em. Also, great analysis on this Justin. I always enjoy your videos. Keep up the great work.

[@Ernesto_the_Caffiend]

Justin, you should start rapping. Seriously, write something.

[@TheCompanyMan]

Ha!

[@kingfiachra]

As well as alienating his core fans, it's important to note that Eminem has also alienated the hip hop community at large with his choice of beats and his choppy flow. As a hip hop fan, Revival just isn't pleasing to listen to sonically, and it actually sounds badly mixed in places. Why would you alienate your core white fanbase and then make a bunch of songs inspired by rock music?

[@soniccatalogrecordings1718]

Bung!!! Nail on dome!! My thoughts written by Feekra King!!

[@philaru8012]

IT’S ALL HAPPENING! Been checking TCM every day for the last 3 weeks Loved this piece Good to see you good to see you back in business Thank You 🙏🏼

[@TheCompanyMan]

Phil Aru thank you! Hope you enjoyed the holiday

[@EricNygma]

Great analysis. Though I have to say, the sales for Revival aren’t mostly due to his stance on America. I simply think it’s also most people listened to the album online and were disappointed. No need to buy it. It’s just not a good album regardless of some it’s messages

[@burgskeletal3149]

Pretty much. Revival is shit

[@WinterReflections]

Well, "sales" number in this day and age are mostly based on streaming anyway, most people don't actually BUY albums regardless. So even the streaming numbers were weak, but probably because people heard it was bad and/or didn't finish the album or repeat listen.

[@BLVCK-VINCI]

At the end of the day Eminem is still blacker than Tiger Woods. We never wanted tiger and I doubt he ever wanted us

[@facemovies9700]

Hear the new Chloraseptic Remix with 2Chainz. Ems Verse is fire!

[@TheCompanyMan]

FACE MOVIES yep. And he talked about cutting his fan base in half

[@facemovies9700]

Yep. And he still outsold everyone :)

[@rjacobo4297]

FACE MOVIES verse is fire. Song is poop

[@nateplissken8684]

2 chainz is better

[@facemovies9700]

Nate Plissken 2Chainz also had a good verse but he is not even close to Eminems verse.

[@Bdot1906]

In tiger woods defense he NEVER identified with the black community nor saw himself as black so his comments actually never surprised me. Black people just wanted to be apart of something great that looked like them. And no one should have expected black support during his downfall either. Him not rebounding had nothing to do with the lack of blackness he never claimed to have.

[@glaflorb]

Really interesting take on the album as always. Personally, I can’t help but take the increasingly “pop” nature of his albums as something of a sellout, but I admire him sticking to his guns on the political side. The problem is that while he says he wants “the division” in the US to stop, he’s created an album that literally tells disagreeing fans to stop listening. Whether one agrees or not with the sentiment, isn’t “I’m drawing a line in the sand” literally dividing the two sides? It’s not like The Eminem Show and any of its very political tracks were looking to bridge a political gap, but the music was good enough that Bush-supporting fans still listened and Em was able to engage with that broad, Tiger Woods-like audience. This album, in contrast, has bewildering features (Ed Sheeran?), misguided attempts to engage socially (“untouchable”), and truly cringeworthy lines (booty heavy duty, diarrhea... ugh), so whether his goal was searing political indictment or timely and thoughtful rumination, I think it’s just safe to say he failed. For the record, Eminem is great and I would’ve loved to see this album as his comeback, especially one which took the president to task, but Revival is just mediocre.

[@soniccatalogrecordings1718]

Well said. I knew I wasn't the only one who felt the dissonance of the project as presented. Thing is, I feel if the better songs were premiered first, it may have had a marginally better after taste, but I don't think we'll ever know as that's not the way it happened.

[@YungGuava]

Eminem is shit, sit down pls

[@IamthNight]

Hannah Mandias elaborate please

[@Youre]

What? The album doesn't 'literally tells disagreeing fans to stop listening'. It actually LITERALLY tells fans that 'you don't have to agree'...

[@robertmiller5425]

Zack Sharp the pop features were his choicevand i respect that. He come back with serious fire. Hes still got it

[@stoshu9584]

I don't feel alienated at all by what Em is spitting on revival. In fact, I agree with pretty much all of it. I just didn't buy it because it's kinda fuckin bad unfortunately lol. I'm a huge fan of his work but this is one I won't be adding to the discog.

[@Styliesinceninedeuce]

Respect for this video. It's funny because his verse on Dre's Compton LP he compared himself to Tiger and gave what I believe is his last great verse because of how far in he went. I love him standing up for BLM on Untouchable and thought that was so needed in this day and age. His Trump disses are great but the problem with Revival is just how much it is disorganized and all over the place. The same rhyme a million words then get a pop star to kill it formula never really worked out for him but he used that formula to death on this album. Offended I thought could have been 100 times better had he sampled a line from O.C.'s Time's up (Fuck Who Did I Offend) and just go all out in a convincing way smashing the Trump administration. He needs the Bass Brothers and Dre back to help him structure his songs more because he was rambling and doing way too much. Then some lines were just cringeworthy punchlines. I still love Em and I truly respect him using his platform, but this album just didn't cut the mustard.

[@soniccatalogrecordings1718]

Totally agree.

[@Mantequilla915]

Good to see you on the screen again. Welcome back!

[@TheCompanyMan]

joel marquez thank you!

[@Dr.Duck22]

Chloroseptic remix is better than 90% of Revival imo. I just didn't like the album

[@gerardoddo]

MMLP2 is not critically panned

[@WhatWeDigtoday]

I always wondered why Tiger Woods hype cooled off even before his marriage scandal. A lot contributed to the low Em numbers. Unfortunately the initial Em single did not generate a lot of excitement, he didn't have the elite features fans were hoping for, a section of fan were alienated and the type of production seemed out of touch and not as timeless sounding as 4:44. He is a GOAT, but even they can create a project that doesn't hit. Shouldnt stop him from creating, keep painting. Quincy Jones produced thriller at like 50.

[@TheCompanyMan]

I hope he never stops making music.

[@corylyonsmusic]

The album isn't that bad though, it will grow on people...and yes, he really says some shit on there...but that's par for the course, no pun...sometimes, I think he can be oddly underappreciated

[@Dizzinator2114]

Cory Lyons Music he is underappreciated. That's why he keeps saying that. Rappers and his fans will say he is great, but there are a lot of people who will give Eminem back handed compliments where they say he is a great, but he not better than a lot of rappers while not naming 10 who better and if they give you 1 it's someone like black thought... Or tech n9ne.

[@nunayadamnbusiness]

Only Justin would give an epiphany on Epiphany. #TBD

[@TheCompanyMan]

HAHAHA!

[@HaxeHere]

Maaan, you deserve so much more views and support. Amazing video as always, keep it up Justin (btw it's fucking dope how much attention you give to the comments)

[@TheCompanyMan]

Haxe thank you Haxe! Conversations are way better when we all get a chance to talk, listen, and learn

[@HaxeHere]

The Company Man you just made my day by responding, thanks man

[@dustinburnett9187]

Thank you for acknowledging this. I was expecting this storyline, but aint heard it from anybody but you. Thank you

[@TheCompanyMan]

Dustin Burnett 👊🏿👊🏿👊🏿

[@NoKreativeUsername]

55k subs? A travesty. Brilliantly composed

[@TheCompanyMan]

Thank you!

[@foreverseethe]

Good work Justin. We're all proud of you over here.

[@TheCompanyMan]

foreverseethe 🙏🏿🙏🏿🙏🏿 that’s love. Thank you.

[@piecesofaman6419]

This album was a complete disappointment to me. Also fantastic video as always.

[@y2jfan1998]

Castle and arose were incredible tho.

[@ldrdatribeoflife5072]

Framd was the only song I liked

[@treckooxx]

Immortal Mozart 3 out of 19 songs can't save an album, but you're right

[@tysonhacker2759]

Couldnt agree more, there's three or four songs I genuinely love but that isn't enough to save the album at all

[@wasupitsme1]

I liked untouchable a lot. The more I hear it the more I like it

[@krishnansen1301]

I've been missing these breakdowns in my sub box, glad they're back. Great topic Justin, the quality content hasn't changed a bit. Intresting comparison, certainly something I wouldn't have seen coming but I liked it. And thank you for reiterating what i've been saying ever since Revival came out. Eminem didn't HAVE to do this political based album, but he did as he knows the power he's got and he's making use of it. Great idea for why his sales went down as well, I never thought he'd shift 700K in this streaming era, but i still expected at least almost 500K. That perspective might be the reason why the sales slumped. Keep it up mate, great breakdown.

[@TheCompanyMan]

Krishnan Sen I’m right there with you. If Kendrick can do 608 first week, Em feels like 500k right now to me. This was extreme drop off.

[@elliot7390]

lupe video????

[@TheCompanyMan]

Elliot Parker several. He almost made this one. Along with Kendrick. The original premise was gonna look at how going political can strengthen your base-especially in to Pimp a butterfly’s case. Lupe called Obama a terrorist and his co-signs ain’t been the same since. Probably do short videos on each of those. But definitely more Lupe to come in 2018

[@MrCbwTV]

Em took a risk. God bless his soul. I knew a good number of his base wouldn't want to square dance to the white guilt. The album was also poorly executed. Rick Rubin is a better producer than beat maker.

[@burgskeletal3149]

I dislike Trump and Revival. I just feel like that Revival's political commentary is to sell records ans nothing more.

[@burgskeletal3149]

Jglg g I'm not saying he doesnt have these views, but why impeach Trump? If we do that, then we get Pence, who is even worse. Besides, impeaching Trump wont get rid of Jeff Sessions. Eminem may not be doing this for publicity, but he sure doesnt know what he is talking about.

[@martytu20]

Burg Skeletal Eminem is a high school dropout. Just because he can rhyme doesn’t mean you’re going to get intelligent political commentary.

[@burgskeletal3149]

martypython I guess, but his Bush criticisms held way more weight to them than the ones against Trump. Idk about you, but Bush is way worse than Trump imo. I dont like Trump, but it could be worse. We wouldnt have to worry about Trump if we just limited the power of the executive branch. After we fix the legislative branch that is.

[@burgskeletal3149]

martypython Still. I expect more from a 45 year old mutil millionaire.

[@jah3415]

if em was black, he'd b tech n9ne

[@duttybwoyspodcast8051]

At this point both their music is just as unpleasant

[@jah3415]

Aboood165 ur most likely white so calling me a nigga will get u assaulted. if ur black calling me nigga, i refer u to the book, THE ISIS PAPERS. em is good but overrated

[@duttybwoyspodcast8051]

Aboood165 😂😂😂

[@jah3415]

Aboood165 😂😂😂😂

[@florida_mane6267]

@Kathryn Dorsey Em did say "let's do the math if I was black I would of sold half"

[@FacelessProjects]

So happy to have you back and glad you enjoyed your holiday. My favourite journalist, killing 2018 from the off ✊🏼 I massively enjoyed the album, and if you haven't checked out that Chloraseptic Remix, it sort of answers your last question as to whether he'd go in on this even more (and it was straight 🔥).

[@TheCompanyMan]

James Valaitis 🙏🏿🙏🏿🙏🏿

[@ari29]

people need to understand that eminem makes music for himself and if you enjoy if too, cool

[@AdrianGrant]

Excellent analysis man!

[@TheCompanyMan]

Adrian Grant thank you!!!

[@keydaniels]

If you're black and had anything negative to say about the Fuck Trump BET cypher, slap yourself. If you are a thinking man, you saw this slump in sales coming and your love for Em grew that day because of it. Great video. Salute for keeping the real alive.

[@TheEthan3037]

Kevonte Daniels you have to feel a certain way based on your skin color. Hmmmm... There must be a term for generalizations based on skin color. I just can't think of it

[@keydaniels]

I'm black as midnight. Have the balls to grow up, be direct, and not hide behind a screen name.

[@Hypernova87]

Another great video, my dude! Your love and passion for Hip-Hop and the culture is really awesome and refreshing to see. I enjoy how much thought you put into these topics, and it's great to hear it coming from someone who really cares. I heard you on The Combat Jack show recently. It was really sad to see him go. I've been listening to his show from the beginning, and I enjoyed listening to him for the same reasons as I do you, my man. He done a lot for Hip-Hop, and diving into it's history. His passion for the culture was inspiring as well. My bad for long post... Keep it real, my dude!

[@alecyoung7464]

First , keep doin what you're doin bro you killin it

[@KristinM2288]

I always look forward to your vids!

[@TheCompanyMan]

Thank you!!

[@peaches3327]

If Em didn't do the political stuff, he'd more than likely be called 'self - absorbed' or something similar.

[@JonyALB]

*Company Man is my favorite super hero!*

[@TheCompanyMan]

JonyALB TO THE RESCUE!!!! 🙏🏿🙏🏿🙏🏿

[@JonyALB]

The Company Man Glad you're finally back after several weeks - but your videos are always worth the wait, no doubt!

[@hoodieflipper7922]

The comparison you made in this video is very apt.It takes a lot of guts for a white man to stand up and say this.I respect him for what he did.Him putting out untouchable as a single ahead of songs like River and Believe showed that he wants to make a statement,not earn spots in the charts.MAYBE this was the reason he put the pop features,to grab more attention from a wider audience. Also,I personally love the album,and don't mind the pop features as long as they are hooks(need me ahem).Keep putting out great content man!

[@TheCompanyMan]

Brews Banner thanks Brews!

[@beab2804]

I totally agree. Em with this pop features is reaching ears outside his usual fan base, mostly young people. This was not an album for hip-hop regular, the message need to be directed elsewhere. Personally I enjoyed Revival. Only respect for Eminem.

[@hoodieflipper7922]

The Company Man You're most welcome sir.

[@hoodieflipper7922]

bea b28 I enjoyed it too.I hope people get this message

[@apimpnamedstepback1431]

I liked a lot of the messages in Revival but the beats and the immature punchlines killed it for me. This is coming from a guy that thought MMLP2 was good, Recovery was decent, and Relapse had a good concept but the accents killed it. If I ranked all his albums it would go MMLP SSLP Eminem Show MMLP2 Recovery Relapse Revival Encore (drugged out trash)

[@odefeoberabor7597]

Smartguy1002 Same.

[@CorSubzero]

Encore had some few good songs but ye drugs really fked him on that album.

[@mychaeljones7526]

I put Revival over Recovery and go down the list

[@WilkyWay3000]

To be fair, MMLP2 wasnt that badly panned. Most major reviewers gave it a good grade.

[@TheCompanyMan]

Fair point.

[@UrbanLegend2k11]

These video essays are DOPE AF'

[@TheCompanyMan]

Thank you!

[@Patri_Fides]

Wow, you should have more subs.

[@sovietbby8401]

Love this channels pieces on Hip Hop

[@krazyglue1]

If the decline in his sales is related to his alienation of his trump supporters then good. He put the line in the sand. He knew what he was doing. He has to know that a huge portion of his fans are trump supporters. He put his foot down, made the line in the sand and now his actual fans are the only ones buying his shit. He has enough money, he doesn't need 1.7m first week sales. If he did need it the album would have been rap pop fun jams where he slashes into popular culture. Everyone can get behind making fun of people like Pamela Anderson, but for some people, their politics is too far. It's the same ppl saying NFL players should stand up for the anthem because they're just pawns for white peoples entertainment. It's rediculous.

[@krazyglue1]

Basically, what I'm saying is that em doesn't need racists' money. And let's be honest, here. If, at this point, you're still behind trump it's because you're either an idiot, a racist or both.

[@emanuelnicholson8423]

EclecticNostalgia Say it again! lol

[@ChadKirk]

Eminem is a puppet just like all the late night talk show hosts

[@jennag3226]

SantaOMG ⬆Look, there's one now. Thanks for the example of what OP was talking about. 😂

[@dinispereira9772]

This is a very dope analogy

[@rahulg3714]

I hope this is not the end of Eminem. He deserves to end his career on a good note.

[@TheCompanyMan]

Rahul G I don’t think he’ll ever stop putting out music

[@TheAdamSmasherMultiverse]

Well even the greats are vunerable but at Eminems status he can make music just for himself.

[@mightythor8450]

Dude I love your channel..

[@TheCompanyMan]

Mightythor84 thank you!!

[@andrewacosta4147]

Im so glad your back! Your one of my favourite hip hop channels

[@TheCompanyMan]

Thank you! Feels great to be back!

[@merapmaniac]

Beautifully put out. You picked up the perfect analogy. Thanks for making this video!

[@allthatjas3006]

Personally I liked the album but then again I'm a stan. I could say I wished there were more rap features or better beats but he has that on his previous albums so I can just listen to them. It feels like em is far in his career where he isn't looking to make new fans so if you dig it that's nice but if not it's not a loss. He also gets better lyrically which is all I really ask for. He has ALWAYS been political so if that's a deal breaker for you, you aren't a real fan anyway so....

[@iammclovin9064]

Right now, its cool to hate Eminem. People will lighten up in the album in a couple of years, just like Encore and Relapse. The “lets hate eminem” bandwagon” is really popular thing right now. I think everyone who “hated” the album went into the album wanting to hate it, ir simply skimmed through it. Mark my works

[@CorSubzero]

yep

[@Murdock_]

2 years later and revival is still ass

[@BraydoChinga]

@@Murdock_ 5 years and you spittin fax, still

[@seanstroman6087]

Justin Happy New Year Bro Glad #TBDSHOW is Back

[@TheCompanyMan]

Sean STROMAN happy new year Sean! Me too!

[@ReallyStrongGuy]

Go on and flow then, Justin 2:59

[@TheCompanyMan]

ReallyStrongGuy ha!

[@slugdoom5373]

Someone got a 4K camera

[@TheCompanyMan]

Slug Doom 👊🏿👊🏿👊🏿

[@DWYCK]

Do you really drink anything out of that mug at all, just curious. Anyway, welcome back!

[@TheCompanyMan]

Organized Konnection ha! Everything on the desk serves a purpose. Gotta keep water on deck

[@toyota78]

Excited for more Justin in 2018!!!! #itsallhappening

[@petrarchon2nd]

Welcome back! I missed TBD!

Great point! You outline that the way people act is not unique to races, we all do this shit. I've been saying this for a long time

[@YetiCoolBrother]

Justin the best Hip-Hop commentator currently, dude might could save Everyday Struggle if Complex brought him on

[@TheCompanyMan]

Young King Kush thank you!!!

[@YetiCoolBrother]

Just being honest my guy, respect

[@dmaster5556]

When's that "Islam in Hip-Hop" Marginalized video coming out? Been waiting with much anticipation! Also can't wait for the next G.O.A.T. piece to drop.

[@TheCompanyMan]

Definitely happening. Lots of research in that one

[@TheLuiscelaya]

Respect Eminem but I hope he pulls a 4:44 on his next album if he decides to put one more out.