This White Bread Sold Out in 2 Minutes! | Ginza Nishikawa Shokupan vs. Wonder Bread

When I read that a branch Ginza Nishikawa opened in the US, I immediately began researching how I could taste one of their famous $18 loaves of shokupan. Well, the shokupan has arrived and let's compare it to the classic Wonder Bread.
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Chapters:
00:00 Intro
0:27 Meet Ginza Nishikawa's bread.
1:24 Vs. Wonder Bread.
1:46 Akebono bread slicer.
3:33 Bread close ups.
3:51 How the slicer works.
4:35 Egg Drop sandwich?
5:08 Slicing.
7:03 Wonder bread taste.
9:49 Wonder toast.
10:24 Thicc bread.
10:59 Wonder toast tasting.
12:09 Ginza toast tasting.
I purchased my bread from Goldbelly: www.goldbelly.com/ginza-nishi...
Mitsubishi Toaster Review: • Which Will Make Better...
Hokkaido Milk Bread: • Hokkaido Japanese MILK...
Akebono Bread Slicer (Amazon affiliate link): amzn.to/3TI7rfA
Mitsubishi Toaster (Amazon affiliate link): amzn.to/40gmKPj
This video is NOT sponsored. Just eating lots of bread.🍞
Disclaimer:
Some of the above links are Amazon affiliate links from which I receive a small commission on each sale at no extra cost to you. Thanks so much for the support. 🙏🏻
Music courtesy of Epidemic Sound, and 'Sprightly' from iMovie. You've made it to the end -- welcome! 🍞🍞🍞

[@damaracarpenter8316]

Emmy you have to make the Egg drop sandwhich it looks amazing!!

[@vincedibona4687]

You aren’t her supervisor!

[@Kristen21Zum]

Agree! Looks delicious!

[@s.ce.76]

​@@vincedibona4687 she asked fpr our opinion wtf .? 😅

[@CallieMasters5000]

I love how two people can read the same comment are get wildly different impressions, both super positive and negative. It's like a friend sweetly telling you that you're fat but you feel they mean well and you're not offended, but if somebody else you don't know says it, you're mad as hell. 😂

[@mimilove313]

I agree

[@nanvolentine9110]

How about making a copycat bread? I'd love to see that!

[@charleneb5361]

Yea!

[@toddhollerson6820]

I already make it for my family. It costs about a dollar to make two loafs. Yes I share if asked to.

[@LifeWithYen]

It’s so worth it to make it!! I just made it last night. My arms and hands fell off trying to knead it cause it’s so sticky but it’s so delicious 🤤

[@trumpetmama82]

Milk bread is great to make at home but it’s best to use a stand mixer. A loaf lasts only a few hours in my house though!

[@lylewing5808]

I make Japanese milk bread all the time. Just use your Stand mixer to do the kneading for you. I let mine kneed for 8 min on medium speed. That’s after it is well mixed. @@LifeWithYen

[@xiajiplayss5893]

I want to see that egg drop shokupan! Egg drop sandwiches here have been pretty good!

[@Dexy83]

As a person who buys the cheapest loaf of bread ($1-$3) I can't fathom paying $18 for bread! 😂

[@pheart2381]

I could buy a 16kilo sack of flour for less than that.

[@nicolj434]

Couldn’t agree more, prices are too high as it is, without paying a ludicrous amount for just one loaf.

[@YouGetBlocked]

They put horrible stuff in Wonderbread that gives you cancer. If I where you I shouldn’t eat it everyday.

[@aislincosmos]

It’s not a “regular” purchase. It’s a special thing. Like buying fancy chocolate or something. Sure you could get a dollar candy bar but occasionally maybe you want that luxury candy bar from Sweden. Idk

[@ByHerHand]

Much less $85!

[@alyssalawrence7187]

Hi Emmy! Please try making Jamaican harddough bread (or hardo bread), I loved sneaking a piece while it was still fresh and warm from the bakery as a kid growing up. Would love to see you make it and try it 😊

[@AzureSkii.Kismet]

I would also love to see this happen, that bread is delicious to the tooth

[@platedlizard]

Ooh good idea, I had it once and it was so yummy!

[@debgeisler4568]

It would be interesting to do a comparison of the shokupan with other white breads, including bakery white bread and home-made white sandwich bread. (I understand your childhood fascination with Wonder Bread, but it really is a lowest common denominator product.) King Arthur has a recipe for a Japanese white sandwich bread which includes using a tangzhong, and I’d bet that would make a huge difference in taste and texture. Overall a fascinating episode, and thank you, as ever, for the fascinating fun!

[@thecryptoqueen215]

That looks like it would make the best French toast!!!😩🍞😋

[@TamarLitvot]

Best French toast IMO is made with challah. It’s do damn good!

[@ducatipaso1386]

Yes it makes yummy french toast. Light pre toast for best result.

[@sonyafox3271]

That and, grilled cheese!

[@The_Gallowglass]

Definitely not worth $18 for two loaves of white bread. I don't care if it is made with divine mana from heaven.

[@virginia6984]

Wow, I can’t believe what you paid for that Shokupan. I just baked a loaf of it this afternoon, I’ve been a bit obsessed with it lately. It’s not hard to make and it’s amazing toasted.

[@chronic_payne5669]

I hope she makes some homemade for us.

[@booksiedaisy4362]

Emmy! This seems strikingly similar to something we make in nigeria called agege bread!! Please please do a review! Maybe compare the differences? Love ya! Thanks!

[@CallieMasters5000]

Emmy has found an expensive bread to justify her expensive toaster. 😁

[@readytogo3186]

😂🤣😜

[@schoolinJOO]

lol

[@RangeGleasry]

Petition for the Egg drop sandwich video

[@gregjohnston219]

I find Emmy so charismatic & enjoyable to watch that I even watch videos for things I'll never eat. I've not had a loaf a bread in at least 20 years.

[@gomaandnorismom5374]

Yes, I would definitely love to see the egg drop sandwich! The other thing that's great about shokupan in Japan, is that you can buy just 2 slices or 4 or 6 slices . So it won't go bad before you can eat it. Especially in the humid summers.

[@onepunchvegan866]

40$ for a white bread. Realy? No comment.

[@tomawen5916]

Well done! I personally think some of the fresh Korean breads baked at H marts would give the Nihon style breads a "run for the money" but i loved the demo and comparison. And i grew up eating Wonder Bread!

[@lala_bee]

Oh! Thank you for this tip!

[@penguindrum264]

Some Korean baked goods are of japanese origin/inspired. Largely due to japanese occupation in 1910-1945.

[@jimgilbert9984]

"Fluffy, yet substantial." I wonder (pun intended) if they use duck eggs to make the Japanese bread. My mother always bought white bread, but it was day-old bread, sometimes even a couple of days old. She would also buy an extra loaf to put in the freezer. I didn't have fresh bread until I was an adult with a job and could buy my own bread... and I discovered that there wasn't any real appreciable difference between day-old bread and fresh bread. Unless I bake it myself, and fresh-baked is fantastic. Plus, when you bake bread yourself, your house is filled with that great bakery aroma. 🙂

[@LaurenceReeves]

The Japanese bread looks exactly the same as our “Tin Loaf” we get freshly baked here in the U.K. the difference is that it’s about £2..

[@LaurenceReeves]

Sorry guys, not tin loaf, it’s a sandwich loaf! The one in sainsburys, for example that they bake fresh. Looks exactly the same.

[@bem121]

supermarket bread today don't go stale after 2 weeks or so (chemicals) - bread made in the 70's started going stale after 3 days and taken off the supermarket shelves after 3 days (my father was a bread man for over 30 years) so with any food today look at the additives

[@Koko3op_CeeCee]

The shokupan looks very much like a bread we have in the UK. Warburtons toastie loaf. It’s dense yet fluffy and rich and great with butter

[@jaw2112]

I was thinking the exact same, when i saw it cut i was like but that just looks like our Warburton's. Have you seen the Warburton's Super Toastie (Green Bag)?

[@robmcintosh725]

nothing like warburtons cr*p

[@happymack6605]

Shokupan is made with milk and butter, unlike western white bread, making for a denser bread. It really is delicious, but save your money and make it yourself. It’s really easy(and it makes the best bread crumbs!)💕

[@asugarholicslife]

What's a good recipe? After watching this I want to try it!

[@sagew1312]

Know of any good recipes?

[@susanstambaugh1086]

Yes! Please make the egg drop sandwich video!😊

[@DickWigglin]

I have a few "western" bread makers, and all of them use milk and butter in their white bread recipes.

[@nicholaskarako5701]

Yes exactly I think I was16-17 years old when my parents had bought a brand maker. I don't remember if we every added butter in any of the recipes we followed from the bread cook book the machine came with, but I do remember using powder milk. We mostly used the bread maker to made bread dough and used the dough to make pizza/ calzones or bake it a loaf pan, because if you cook bread in the machine. You have a hole in your bread because of the dough hook. True not all western brands have milk and butter in them, but seriously their are over a hundred types of breads. Some don't even have any wheat grain flour in them like the Keto bread that is made from almond, 12 eggs, butter and baking powder. Italian feather bread and whey Ciabatta bread uses butter, whey or milk just to name a few. When my family makes cornbread we make with yellow cornmeal, sour cream, cream corn, eggs, baking powder. Melt a stick of butter in a iron pan (ideally) pour batter in and bake.

[@r.thomassen6285]

If that Ginza-something bread is sweet and dense but fluffy and have a chew to it and is moist, it sound like it probably taste and feel something like a Swedish limpa bread. In the Swedish bread, they used sifted rye mixed with wheat flour to get that special feeling (plus a ton of molasses). And that is something the home baker can do, replace around 20% of the bread flour with sifted rye flour. It does make a positive difference in texture and mouth feel.

[@RicardoSilva-qj1or]

Great drinking game ,take a shot every time Emmy says Shokupan!!!!

[@ThePomskysPalace]

I think Goldbelly is ridiculously priced. I vow to never use them!

[@TitusFFX]

I said the same thing. There is so much markup there is no way I'll ever use them no matter how much I want something.

[@melody3741]

I was SURE you were just being whiny - ONE HUNDRED DOLLARS FOR A CHEESESTEAK MEAL. ONE HUNDRED DOLLARS

[@TitusFFX]

@@melody3741 but your cheesesteak gets to fly first class lol.

[@DF-ff7be]

You make it sound like theyre trying to rip people off. Just an unfortunately high cost to ship large, what often needs to be temperature controlled stuff overnight. Being able to get something from a famous restaurant/deli/bakery/etc. without having to travel across the country is worth the cost for enough people for goldbelly to still be in business

[@ThePomskysPalace]

@@DF-ff7be They absolutely are trying to rip people off..it’s ridiculous.

[@mikel6989]

I've been making just plain white bread all year, only 6 ingredients, my sister in law said its as good as her grandma's (pretty high praise) I kind of want to try the shokupan bread now tho, looks good.

[@Ninkopi]

ooh i want to see that sandwich! and the egg one you showed a picture of, it looks amazing!

[@tonberrytoby]

With all that bread equipment, you should get one of those foldable electric bread slicing machines. They used to be in every kitchen in Germany until 20ish years ago and they fold up into a kitchen drawer.

[@calebeyl141]

I tried this type of bread when I was in Japan. I bought it in a subway station… best bread ever!

[@Gummieberries]

An eggdrop sandwich sounds AMAZING AHHH!!!! Please make a video of you making it, Emmy! :-)

[@SpaceCadet4Jesus]

Grandma made sandwiches out of delicious multigrain bread, Mom opted for Wonder bread in sandwiches. I used to sit there thinking "I wonder where they're hiding all that nutrition? I guess that's why it's called Wonder Bread "

[@caybythebay]

Emmy, I love your videos and look forward to them weekly! Maybe you could try making the glow in the dark cake from Sugarologie's video and see how it turns out. Keep doing you!! ✨️

[@smiller6925]

Very interested to see more recipes with and for this bread.

[@madisonkay_yay]

Would love to see you make an egg drop sandwich Emmy 😇

[@kristinwight8465]

oh Emmy, you should make shibuya honey toast with the shokupan! It’s delectable!!

[@vlmellody51]

I haven't eaten Wonder Bread since 1966, when my 2nd grade class took a tour through the factory in Dayton, Ohio. We all got a free slice, fresh from the oven at the end of the tour.

[@skapur]

Comparing the Japanese bread to Pepperidge Farm Hearty White bread should be very interesting. It “looks” more like the Japanese bread including having a more dense consistency than wonder bread.

[@Angela7548.]

Yes Please! Would love to see a egg drop sandwich! ❤

[@juniormedina2388]

Hi Emmy, now that Easter’s are coming, can you try Dominican Sweet beans cream? You will love it

[@dlibby4979]

What a treat, morning coffee with such a positive person and my fav food- toast! I "wonder" if the toasting difference is the sugar content in the breads? Just looked at using a frying pan to toast- once I saw her toaster- which is basically a double sided frying pan. It looks to toast more evenly than a toaster---will try.

[@abigailhaddock1460]

Hey Emmy! I’ve been watching your videos for years, I never miss one 😊 I saw this video awhile back about ways at home that you can see if you’re a super taster! Basically if you have more tastebuds than average, allowing you to taste notes or hints in food that others may not! It could be a fun little science experiment for you! Would love to see if you’re a super taster, I’ve had my suspicions for awhile now! Hope you see this! 💕

[@emmymade]

From a little while back: kzbin.info/www/bejne/hpCbi4yuf52Ur5I. 👅

[@xiajiplayss5893]

Holy crap $85 is like 9 days of minimum wage here HAHAH goodness.

[@tonik-o3949]

$9.00 per day is minimum wage where you live? 😢

[@manthony777]

I would never buy bread for that cost. It's crazy

[@xiajiplayss5893]

​​@@tonik-o3949 500 pesos about so yeah around 9.21 USD HAHA for around 8 hrs

[@manthony777]

​@@tonik-o3949 , most people do not live in North America. 🤔🤔

[@applegal3058]

Yes, this bread is the epitome of showing off someone's wealth and privilege. I kinda find it gross when people go online just to brag about what new thing they bought, especially if it's so expensive that most people couldn't afford it.

[@reneevolak5266]

HI Emmy. I love your videos! There are lots of recipes out there for this kind of bread. Might be fun to compare homemade to the real deal.

[@alanacat7787]

Yes please can I see this egg drop sandwich, I didn't even know it was a thing, but I'm super intrigued!

[@AquaOkani-wx2dx]

I haven't had Wonderbread since middle school lol cool to see it's still loved by many.

[@tom_something]

"This White Bread Sold Out in 2 Minutes!" If I ever make a hit song and get offered any kind of deal, no matter how sketchy, I'd go for it. And this will be the headline.

[@FrankieBeanss]

would love to try making french toast with that bread

[@virginia6984]

It makes amazing French toast!

[@PRDreams]

A fair comparison would have been a "Texas Toast" style. Wonder Bread barely passes as bread...

[@asugarholicslife]

Oh yes I agree!

[@aliyahpulido953]

In another video (I'm so sorry I forget which one, though I think it was the fruit sando video...) Emmy used Texas Toast as a substitute for shokupan.

[@asunbeam5479]

I live in new england (like emmy) and have never heard of texas toast! is that the united states version of shokupan?

[@asugarholicslife]

@@asunbeam5479 it's just thick sliced bread. Usually comes with butter and garlic. But you can get it plain. I'm not sure what makes it special though other than the butter and garlic.

[@tylerdurden6882]

Still would have been no contest.

[@t4me7]

Totally want to see the egg drop sandwich! 😮

[@ashleywest754]

Shokupan is like Condensed Milk Bread! I have been mailing it the last couple of years! Try making it! It’s so wonderful, fresh from the oven!

[@brittanymcclendon8632]

I feel like a Dupe for this bread is gonna be the artesano bread , it’s also thick and sweet and fluffy 💗 at a lower cost as well 💗💗

[@bridgetmarden7224]

Girl..... for real 😂 we wanna see all the videos you can come up with 🎉❤

[@Dexy83]

YES! YES! YES! Egg drop sandwich video, please and thank you! 😂

[@twocvbloke]

I think the reason the "wonderbread" browned more is that because there's often a much higher sugar content in US breads, to the point other countries will class it as cake rather than bread (happened with Subway here in the UK due to their breads being high in sugar, forcing them to reduce it!), and of course sugars are what caramelise in stuff when cooked, so I would assume that japanese bread contains far less sugar, which is better for you... :)

[@Theater00jock]

I thought this too but in looking further it actually turns out that wonder bread is actually surprisingly low in sugar. So it's probably not the sugar content in this case.

[@applegal3058]

Yes! I make homemade white bread, and mine contains a teaspoon of sugar and a tablespoon of added fat per load. The rest is flour, salt, water and yeast. It doesn't toast as dark as quickly as store bought bread.

[@applegal3058]

​@@Theater00jock oh, perhaps it's the additives in the bread?

[@rmclearran1]

Butter will cause a browning with baked goods

[@TitusFFX]

Would be surprised to notice US bread normally has half the sugar and fat content of most Japanese bread including milk bread varieties. Not usually as much flavor though since has reduced contents unless it is like a hawaiian sweet or similar.

[@chartle1]

I now understand why "best thing since (pre) sliced bread" is a thing. 😂

[@caroldennison8562]

Looking forward to the sandwich video & any other future videos you do!

[@vexana5488]

Hello, Emmy! Greetings from the Philippines! ❤️

[@pamelacrowell2007]

My comparison would have to include butter. Sometimes bread gets too soft when adding butter. I like mine to stay crispy .

[@Aeoreka2]

You should try hardough bread. You can eat it with almost anything. Some people Ike to eat it with condensed milk, others go safe and eat it with butter. Avocado works too. You can use it as a provisional side with your meals.

[@LizChaRob]

The gourd bottle in the background!! 😍

[@bettyir4302]

I seriously need a recipe for store bought white sandwich bread. My family doesn't like the hardness and non-fluffy homemade bread.

[@jvallas]

Try making tangzhong. (Many recipes all over the internet.) or hokkaïdo, Japanese milk bread, and other names I've forgotten.) it's really soft and fluffy.

[@bettyir4302]

@@jvallas I've tried Japanese milk bread. It's the closest to store bought but not quite. Guessing the bad chemicals factories use can't be found by mere mortals. ty

[@andimoreno1499]

King Arthur sandwhich bread recipe is great! There is a tangzhong version.

[@Hollyferris]

Use a tangzhong or yudane. Or simply add butter and substitute water with milk.

[@krissyscott4327]

That bread looks sooo good but Im put off with the price!

[@marielacristina762]

Greatings from the other side of the world from Buenos Aires Argentina

[@YourRealBestFriend]

That Shokupan looks and sounds exactly like a type of bun from around my parts. Which is a dense white bread, frequently baked again to make a plain, light biscuit. (beschuit) They wouldn't be more than two bucks though.

[@NicoleMcGuey]

Yay to the sandwich video idea 😊❤

[@ajalaeajalae3348]

Wonder bread: 5/10 Nishikawa: 8/10 Toaster: 11/10. Phenomenal. Sensational. Exquisite. Immaculate. Top tier. Main character energy.

[@Quarksi]

Definitely worth trying as a novelty if you're dying to know what an authentic japanese sandwich is like. (like the fruit ones!) But otherwise it's much cheaper to make at home

[@laprincesse83301]

Ooh, I think a good sandwich recipe to make with that bread would be a 3-color sandwich, or samsaek sandwich. Maangchi has a video for that. I've made that one several times. It's really good.

[@megapedia97]

We need a Bready Breads series!!

[@ehmzed]

Emmy you should try making it yourself and see how it compares! It would save you 80 bucks!

[@yazdhenab.]

As a french girl who had white bread only for breakfast or collation, paying 18$ for something costing less than 1.50 Euro is extremely painful x) I prefer buying a real bread from the bakery xD

[@cherylh3020]

Emmy-can you do a video making this is a bread machine? I saw some recipes for a bread machine version. Would love to see your comparison to what you bought vs. what you made.😊

[@gingersnapp9188]

I would love to see you make all ❤breads!

[@lemonz1769]

Emmy in her bread era

[@zackaryallam1396]

This is a toast channel now ❤

[@meowcenary21]

Yes for a sandwich video using this a d store bought bread. Would love to learn some sando recipes like the fruit and cream etc for spring and summer

[@MadaxeMunkeee]

I’m probably late but you should consider making Korean street toast with some bread like that!

[@carolegrant1201]

What kind of toaster is that! I would love to have one like that.

[@therealbuttsmcgee]

When I was a little kid I would look at the wonder bread bag with all those colors and hope it contained something more exciting than plain bread 😂

[@nicolechappers25]

I feel like this bread would taste/ be very similar to bread in New Zealand. We use milk/ milk powder in some of our breads here!

[@barbarastark940]

Cobs bread makes amazing white sandwich loaves for a reasonable price . All of their bread , buns and sweet treats are amazing and affordable

[@haroldtakahashi8875]

💛...a lot of artisan/freshly made breads available at farmer's markets are $12-15, so $18 isn't that much more... you can make it yourself for a whole lot less but it's quite a labor-intensive thing... mass produced bread just doesn't compare...

[@jocobrat]

I definitely need to see the egg drop sandwich!😊❤

[@hawkatsea]

now i need to know about that egg drop sandwich

[@orientalmoons]

The best thing since sliced bread - unsliced bread 😂

[@honeythunder]

1:03 OH EMMY NO! (Legit said that out loud🤣🤣🤣)

[@deborahatkins3207]

😮😮😮Emmie as a family who absolutely loves bread 🍞I make all our bread not only do to health issues but it's just cheaper in the long run. Sincerely Debora Atkins

[@lisaKittylove2010]

Yes. We want to see the egg drop sandwich recipe please.

[@artistbynature143]

Omg a sandwich video would be so good!!!

[@seventhmolar]

omg what sort of toaster is that?! i love it!

[@meversace]

Thank you for trying it so I don't have to. I don't think I'd ever pay $18 per loaf. While it looks delicious, Santa Monica can keep it.

[@tylerdurden6882]

It’s $18 for one loaf.

[@SkitSkat674]

Normally but with everything, she said it was $85.

[@meversace]

@@tylerdurden6882 I fixed it. Did that make you happy?

[@loritrotter6354]

Egg Drop Sandwich? YES, please!!

[@UrbanHomesteadMomma]

Oh and yes… make the sandwich, AND we need a home made knock off of this special bread!

[@Melissa-yv1fe]

That was pretty expensive. But it's always good to try something once to have the experience. I live 30 minutes away from there and I hope I can go one day to try.

[@ashtonjones5768]

I'm really considering going to Santa Monica and buying this.

[@kamelsr]

Time to do a video making your own Shokupan Emmy.

[@10191927]

🤔 Are there any recipes for making Shokupan bread at home? Might not be able to fully replicate the square bread shape, but I’m sure it can be replicated in a home kitchen, I’d like to give it a try.

[@LifeOfNigh]

LMAO... I was counting down to when she said something tasted "nutty"!

[@biggyb9864]

A close substitute is the Taiwanese bread at Ranch 99, thick cut. I use a Japanese Balmuda toaster. America now makes a Balmuda toaster. Awesome toast!!

[@madcatjo]

I was hoping that the Fancy Toaster would make an appearance! 😻👍

[@phonotical]

Was about to say, it seems like wonderbread!

[@NOYBMI]

I would love to see you make an Egg drop sandwich @EmmyMade! Sounds Amazing