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This video is a comprehensive guide that explains the step-by-step process of capturing and enhancing ecommerce tracking with Google Tag Manager (GTM). It is an essential tutorial for anyone looking to optimize their ecommerce tracking efforts and gain deeper insights into their customer's behavior. The video covers everything from setting up the basic ecommerce tracking in GTM to advanced tracking techniques that allow you to track specific actions, such as product clicks and form submissions. The tutorial is easy to follow, with clear instructions and examples, making it ideal for both beginners and advanced users. By the end of the video, viewers will have a thorough understanding of how to capture and enhance ecommerce tracking with GTM, and be able to use the insights gained to improve their online business.
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