EP 13: Data Driven CX - Boost Your Brand's Impact w/ Jess Cervellon

On this week's episode of Numbers and Narratives, we dive deep with Jess Cervellon into the world of customer experience and data analytics. Jess highlighted the transformation of customer service into customer experience, emphasizing the proactive use of data to enhance the customer journey. We explored practical tools like Klaviyo and Postscript that streamline communication, while also addressing the integration challenges that brands face. Whether you're running a startup or a seasoned business, understanding this shift and utilizing your CX team effectively can drastically improve how you connect with customers. Tune in to learn how to leverage data for better business outcomes!
Jess's Podcast: juice.kustomer.com/
Jess on Linkedin: / jess-cervellon