EP87 - TaylorMade’s sneaky marketing, Bryson’s driver SUCKS, Masters Vs The Open!

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[@floydvl9999]

@00:00 Morikawa wins the Open @10:20 Taylormade SIM 2 post @15:19 Is Bryson Dechambeau good for Cobra? @21:30 Who would suit Bryson DeChambeau? @24:55 What more does Cobra need to do? @28:30 New Taylormade mini driver @31:15 What is the best Major? @39:40 Min Woo Lee @43:50 Fan message - Stupid golf rule @46:00 Golf dress code @51:30 Final notes

[@trent_assmussen]

U are the definition of a good man💪

[@shadyzz9549]

Taylor Made (actually the Creative Director who chose it) chose the photo that they chose not because of the specific year of the club model. Rather they chose it because of his stance in the amazing photo. I know this because not only am I a creative Director who’s worked on a myriad of the largest ad campaigns on the planet, but also I’ve done a lot of work for the PGA and I know exactly how this is done. I’m the one that defines how marketing messages in the images are portrayed and I can guarantee with 100% servitude they chose that photo because that photo is an awesome photo. PERIOD. You can’t hold them responsible for peoples inability to actually understand that it really doesn’t matter which club it is in their lineup under that specific name, the fact that he uses them all and plays that well should be a selling point enough. We don’t worry about the lower wrong on the intellectual matter when it comes to marketing. We look for those people who actually want a solid product, maybe they can’t afford a new one and they see a professional playing with an old one, so they go out and buy a used one. That’s just as good for marketing for a company as selling a new product. Because the reality is, those who can afford new ones will pay them regardless. A very easy marketing message to my clients is: don’t sell to the people who you already have as customers. That’s a separate part of the business. Work to the massive percentage of people who don’t have your product and you will sell more. BTW Rick, as a creative Director, I have to say your logo is not befitting of your channel. Sorry.

[@YoungMoneyInvestments]

They need to do this for their videos. Nobody has 50 minutes to listen! Thanks for posting this.

[@raystumpfy9431]

Wowwwww the unsung hero’s of KZbin, the timstamp warriors

[@lmc1dj]

What a cool name. 😜❤⛳

[@HitmanKurt]

Ha! I liked that Guy has the self awareness at 19:18 to be like “well we have all say things we regret” That didn’t go unnoticed 😂😂

[@msalvs]

Thanks for pointing it out, it would have gone unnoticed otherwise.

[@RickShielsGolfShow]

Find the FULL episode here -> podcasts.apple.com/gb/podcast/the-rick-shiels-golf-show/id1406443091?i=1000529407431

[@kadamson33]

Would you guys start doing time stamps for the different topics?

[@mkieltyperc]

Great shout. Was great before with the shorter clips

[@macklangen9000]

please! I want to skip to the bryson shit

[@thriftest]

🤔💯

[@mrfashizleboy9486]

They pinned it now

[@justincrocker9741]

Most real thing Guy ever said “watching the masters feels like watching Disney Land before the lights go out” I’ve been twice but that’s even how it feels when you’re there.

[@MrAhuraMazda]

*they never shut the lights off in Disney parks FYI

[@markhill2496]

In all fairness, I’ve got a cobra driver and its never seen a fairway. Bryson might be on to something.

[@michaelbergum7221]

Same here!

[@adamseidel9780]

The difference is there does exist, hypothetically, a driver face that works for Bryson. God himself couldn’t design a face that works for you!

[@markhill2496]

@@adamseidel9780 Which god?

[@adamseidel9780]

@@markhill2496 it only matters which of you think one of them is capable of showing you the fairway

[@angelmatos9143]

I can find the fairway with a broomstick. Get some lessons.

[@andyhepworth4212]

Talking about Morikawa’s iron play even sir nick faldo said he’s the best iron player by a country mile and if his putter was consistently hot he’d be unbeatable

[@nozza87]

Haven’t finished the episode yet, but quick thought about Cobra… have you noticed they kit out both the Bad Golfers, John and Alex, as well as Tubes and Ange? Is that what Cobra are aiming at perhaps? More the “everyday golfer” that has thousands of followers on social media as opposed to Tour Pros?

[@paulhealy2557]

I live in Kent, went and brought something from royal St. George’s pro shop 2 years ago. Saw someone preparing for a round, he looked like a 1920s scout master

[@alexwalker9795]

i love this podcast because its such a niche that all us golf fans love to listen to each episode.

[@parkc003]

Great podcast again any chance when your looking at a picture might be a idea to put the pic up on the tv behind you to show the viewers

[@Ddonaldson9]

Guy, I highly recommend you do go watch Random Golf Club's 'Breaking Sawgrass' series. I think you'll be shocked how hard that course was for an average golfer. They play it the monday after the tournament, just fyi. edit: I just saw RGC is doing EXACTLY this for the Open this year. They've got a trailer posted on their channel.

[@jonmerry5041]

You are right about the SIM2 driver availability. I had a TM fitting for a SIM2 driver a month ago and now have to wait until at least October to receive it. I just had to wait 3 months for my fitted 770 irons and even had to cancel my order for the approach wedge as that would have taken 6 months to receive it. High demand apparently! 😡😡

[@wallawallaboy]

What TM should have said was something along the lines of, “Look what Morikawa did with our old SIM 1 driver. Imagine what you can do with our new SIM 2s”

[@coreybusha3498]

When I first started listening here you guys were are 21k subscribers a few months ago. Glad everyone is starting to find it!

[@gregordavidson2474]

Great podcast as normal from BOTH of you. Thought you might have mentioned top Brit Bob MacIntyre. Was worth a shout

[@NeverWasSports]

I love my Autopilot Driver which is essentially a mini driver. 14.5 degree and I can swing it slower and still get good distance and control. Slice is almost gone.

[@masonvinton4743]

Love the content but I'm really curious why you havent tested the zx7 irons especially since brooks has switched from mizuno to them. Love to hear your thoughts on them

[@timchamberlain5858]

Normalize comfortable clothing on the golf course!!! It can get to be over 90 degrees Fahrenheit on my local courses, shorts and a tank top/sleeveless shirt is my go to golf uniform right now but I usually wear a polo to check in and change in to my athletic shirt after the first hole.

[@cliffygraff3648]

Long socks! had the same issue in South Africa many years ago. I hated them and kept pestering my father who was the club captain to change the rules to include tennis socks. Kept getting a no in response until reading through an ACTUAL Golf Digest magazine (this was early 1990's) that showed a picture of Jack Nicklaus wearing shorts and white tennis socks playing in a pro-am. Said to my Dad, if its good enough for Jack then its damn well good enough for a bunch of hackers and the committee adopted short socks thereafter

[@tonygray7751]

finally found a channel that will cure my Insomnia!

[@alvinpaul7460]

As a new full time golf hobby guy I can say for myself the last watching the masters is my favourite, I can compare it to watching my favourite hockey team playing game 7 of the Stanley Cup final. I never knew me and my friends would be watching golf and texting back and fourth “ did you see that shot “??? It’s been a lot of fun

[@nytebyrd]

My mate played in an open competition. At a nice private golf course in Aberdeen area a few years back. We were members of a club at a municipal course. After his round he went to go into the bar for a drink after his round dressed in his golfing gear trousers and polo shirt and shoes and was refused entry because he wasn’t wearing a sports jacket. Not sure what it’s like now but he has never played that open again.

[@richardr6625]

A friend of mine is a member at Royal St George and played on the Monday with the course left set up from the previous day and played off same tees. He plays off 6 and shot 22 over his handicap !

[@ianmcallister8535]

Doesn’t Phil Mickleson use the Taylormade mini driver for short par 4s and off the deck on Par 5s even though he is a Callaway athlete??

[@moritzbunger9447]

Yes, he actually won a major with it =D

[@DavidBlaney]

When Rick said he really wants to see Tiger Woods at St Andrews he really meant Peter Finch

[@craigvn1]

Great chat. I was thinking the other day as well, TM seem to really try and "force" their players into the latest model. Surprised Morikawa has been allowed to stay on the old model.

[@damianlanigan]

Re: phones - The Open still doesn't permit filming or photography on phones on tournament days. The marshals were pretty adamant on this when I was there on Saturday. I sort of get it as some people use them very intrusively. I did get a few shots away but felt a bit naughty doing it

[@davidwilson1952]

TXG`s explanation on his iron change is great. worth a watch

[@martyflannigan5052]

in Canada Golftown is still selling first gen Taylormade Sim, M6, M4 but the M4 it says it's a 2021 model

[@justapedn1]

Is the mini-driver a 2-wood actually?

[@barryf5459]

Good discussion guys, more to the point than usual with less waffle.

[@ytubepuppy]

I had the misfortune of belonging to a club where a certain group of members (who were actually on the board of directors, and their friends) didn't want more members and set out to reduce the number of members we had. They started acting like they owned the club and everyone else was trespassing. Anyone not in "the group" faced open hostility on the course and they never played with anyone not in the group. Four members of "the group" would never play with an outsider because that would be a 5-some and too many, but they would play as a 6-some if two of their friends came along later and wanted to play. Over time, participation in "men's night" dropped to 12 players (the group) plus three or four of us who fought them all the way. It was a small club with about 150 members and the first year of the purge membership dropped to 125, then 100, then 75 by the end of the 3rd year. I retired and moved away and somehow the club survived but I think "the group" lost power and were driven out.

[@chancevohlken4440]

Attended the Korn Ferry Tour event at Panther Creek this weekend…lots of the young guns repping PXG and Callaway. Not much TM

[@mattyd054]

The reason for liking the masters being in later in the day, that is the reason I like the Open Championship being on east coast of US we get golf early in the morning.

[@jarrettjordan]

Same, and it even works the other way. The US Open being on west coast time gave me primetime golf, and I loved that, too.

[@nathanpalmer8063]

Eight weeks for my custom Fit Sim2 Max Driver and I’m Still waiting for my Cobra Irons ordered on the same day!! Custom golf gear is on a long lead time at the mo!!

[@msalvs]

Don’t worry about the long lead times because you’ll still be shooting roughly the same scores when your new clubs arrive.

[@nathanpalmer8063]

@@msalvs cheers for that!

[@msalvs]

@@nathanpalmer8063 sorry mate, I should have added “in my experience”. Hopefully the new clubs work wonderfully for you.

[@leegreenaway8006]

One of my local courses has a dress code that states, tops must have sleeves and shorts or trousers but no jeans on the course. To me that is a sensible rule. I played a course that I won't mention that had the long socks rule. In the spike bar I tried to order a drink and was flatly refused with no explanation, after the barman had served another couple of people I pushed him on why I couldn't get a drink and it turned out it was because I hadn't removed my cap.

[@G.5.B.H.M]

And quite right......it's bad manners to wear a hat indoors. Well, it was when I was young.

[@stemogstel22]

Mini Drivers, in my opinion does have a market. I purchased the Original One last season; I played it for a spell and really liked it. However, I really bought it for my dad. He likes it visually because of liking older equipment, higher loft, and ability to play it off the deck (13*). It isn't a big market, but it does exist, for sure.

[@dylannoronha2784]

For me as an Aussie its Masters > Open > US Open > PGA Championship. Like Rick I just know what's coming at the Masters, famous moments on holes, where players can make moves etc

[@masaguchi46]

Interesting topic about the ad with the Sim2 5 wood. They do this in tennis too. Head will say that Novak Djokovic uses the latest Head Speed racket, but in reality, he uses a previous version with a paint job of the new racket. It's even more deceiving!

[@golfnut_4sure237]

Great call on Callaway … agree totally

[@scratchduffergolf]

Best Major is a tie between the Masters and The Open @ St Andrew’s. The excitement of Augusta National and the heritage of St Andrew’s are a hard combination to beat.

[@Jrkemerer]

Btw, great to hear ya on PGA Tour Radio. Would love to hear you doing events on the PGA

[@matttetsuzo]

To be fair growing up in the early 2000’s all the America announcers always called it the “British open” so when I started watching you guys just calling it the open I thought it was a different tournament.

[@ozymandias6743]

Ditto

[@pigs6486]

I’m still calling it the British Open.

[@dex8121]

Exactly. It used to always be advertised as the British open here in America. I read only a few years ago did the R&A get so upset and make them and every sponsor call it The Open. I still call it the British open

[@kennypico2921]

Never thought about it but yeah the masters feels a little cultist

[@Ciaranjeopardy]

Having been to the open Saturday and Sunday, the class divide is crazy, you have the corporates, people from all classes, lads on the beers 🍻 , none of that mash potato or get in the hole waffle either 🤣

[@WoodyVuko]

Is the open free for all to enter or do you need an ticket? And if so, how much was it? Asking from Germany

[@jonelburn8055]

Alex and John from Bad Golf will become the headline Cobra / Puma athletes now!

[@GaryMackman]

With an “oh John” range

[@sevesellors2831]

Great video great report.Cobra could do with some more big names.

[@darenscott9913]

Agree with Guy on the dress code 👌 clubs need to be more open and move with the times. I got a warning from my club for wearing an Adidas Golf t-shirt on a hot day as it didn't have a collar but didn't meet the "golf related clothing" rule. Was allowed to play by the pro but got some members complain 😑

[@calvinreilly9601]

what's interesting is that morikawa also uses one pokey wedge. its only his 56 but has taylormade wedges the rest.

[@davidchipman7612]

Totally agree with Guy the open is open the Masters isnt gotta give the battlers a chance, Augusta is like a club of Dollars IMO

[@saradamsmc]

They show a fairway wood in both parts of the advertisement, not sure how that is misleading…. The Sim 2 line includes more than a driver. I have Sim 2 irons, driver, fairway wood, hybrid…. I think they mean to advertise the line, not just one club from the lineup

[@code3ryder]

I think the main difference between The Open and The Masters is that the Open rotates so if you don't watch every single year for years and years, you don't know the course. You know Agusta because its the same every year.

[@jamesmay887]

I think Rick nailed the Masters vs Open debate. I have most the holes memorized. I can play 18 that morning, and get home and watch the leaders tee off at Amen Corner.

[@EvanJHawes]

Coming from the golf shop side of things, at least in 2018, Cobra is probably my favorite brand to have in a shop. They have great customer service, they work their tails off at demo days, they buyback unused product, and they are one of the more generous brands when it comes to taking care of the people in the shop. I’ll always consider gaming a cobra product because of how they are as a brand, not who they sponsor.

[@nohalfmeasures6]

People seem to love that older driver, DJ included.

[@ahastar1141]

I get what guy is saying about dress codes, but I played this weekend and as we were finishing a group went off in a t shirt with the arms cut off, cut off jean shorts, and timberland boots. I know that dress codes can be prohibitive but there should be a line drawn somewhere.

[@cauliflowerpete616]

Class podcast. Class

[@anthonyclark2225]

Morikawa has done more in 2 years than a lot of them players on tour have done in their careers. Put some respect on his name. What a player!

[@keatontaylor4150]

I did notice on one of the open videos, Bryson walks over and looks at phils call away driver.. could be something, could be nothing.

[@driverdb1644]

I have switched to Cobra this year. Woods and irons. Bryson did not come into my decision one bit. Great Woods and the tour MIM irons are for real. Just sayin.

[@jondierlam7583]

Relating to Cobra, you mentioned Kyle Berkshire, I believe he is a Callaway player.

[@RickShielsGolfShow]

He’s a Cobra player now

[@jondierlam7583]

@@RickShielsGolfShow I'm surprised since he did a full fitting video with Callaway in January of 2021. But he does seem to have gotten close with Bryson.

[@minameaar1]

While spectating on the Thursday, one overzealous Marshall told me to stop filming. Other marshals didn't mind. Day 1 is definitely the best day for spectating as it's the closest you'll get to the players.

[@cyrilgleiman7202]

Wonder why the Cobra website doesn't list Andrew Johnston. Certainly a bigger name than Curtis Thompson (Lexi's Brother)

[@andrewhill7179]

The Committee not the members who don't want more members. Majority of people are laid back, it's the heroes who want to be in power that enforce the nonsense

[@timwattrus7886]

Will there be a par 3 contest at the masters next year?

[@ronaldsinclair6837]

I know your talking majors but the Waste Management is so much fun to watch.

[@gillygooly]

Just on your point of saying you’ve heard more shouts of FORE recently. They’ve played in Ireland, Scotland, then the Open in England. I wonder if word got around that not shouting FORE over here is not the done thing.

[@ollyfrost4584]

The Open for me as Best Major with Masters as very close second. Can’t beat classic British Links courses where the rough and bunkers are impossible to get out of. Masters absolute classic and love the tradition it has

[@garybrumley3519]

Long socks don’t bother me. In fact, I’m supposed to wear compression socks, so a well designed pair stands out, while a solid black or white gives an ‘old man’ look. In the US, we are seeing a lot of tv ads for compression socks so seeing them everywhere is not shocking. As far as Augusta National is concerned, they are putting their best foot forward for the telecast. The grounds crew makes sure that everything is in order and looks the part of a most prestigious country club. A lot of how the course is built is to make this ‘look’ be the envy of all who see it. It’s not open very long for the members because it’s almost always having renovations for the following year’s Masters.

[@lavin214]

Colin put on an absolute short game clinic that final round. Those clutch pars were unreal.

[@galdessa1]

Spieth lost it Saturday night missing those 2 short putts.

[@bazzamartin5304]

Open all the way, great podcast guys 👍

[@robbridson6171]

When’s the review on the Garmin R10 coming out?

[@alexwalker9795]

i think rick should have a pop at the open qualifiers next year and make it into a little series on youtube

[@stevewoodburn3218]

Which one did you watch more as a junior golfer Rick? Masters for me, that's my preferred one

[@scottchalmers1902]

I would bet the vast majority of those that say they have a favorite major that is not the Masters… have never walked the hallowed grounds of Augusta National. The memories of specific moments and shots played are around every bend. It’s an emotional experience to actually get there as a patron.

[@calebl21]

I don’t think Guy even realized the amount of disrespect he put on Augusta and The Masters with his take. That was awful. PGA players will take a Masters win over the Open no question.

[@scottchalmers1902]

I didn’t see it as disrespectful. If they played the Open every year at St. Andrews it could be at least a discussion if talking to a Brit or European. I still maintain if they walked the grounds at Augusta they’d change their mind. Walk up the hill of 11 and see Amen Corner materialize in front of you. Heavy moment for a lifelong golfer. 👍🏻

[@johnbachman8908]

Looked on the Krank website and they say their drivers are non-conforming. Also if you ever watch a long drive competition, see how many times their drives are out of play. With how Bryson is swinging it’s going to be really tough to engineer a driver that will be any different than Cobra. Like JT said “You’d think Mr. Physics would know that”

[@kevindiehl8439]

@36:24 to Guy's comments about the Masters...they paint the course, they feed in artificial bird sounds and dye the water...so it feels fake because it is. Having said that, I still would play it in a heartbeat!

[@thehighlandhamster]

Guys, love your show and Rick's content generally. However, I feel you missed an opportunity, as a lot of the UK media including the TV crews did, in not even mentioning Bob MacIntyre's performance in the Open (and across all the 2021 Majors). Bob Mac has had a stellar year and is a super exciting UK prospect and FINISHED TIED 8TH!!!! His attitude is just so positive with him generally going for it, each and every time. Having gone OB on the 14th, he made an epic recovery. His final two rounds of 65 and 67 were superb and yet...not a mention on your podcast. I feel you owe him an apology.

[@stdr04]

Hey Robert, I mean Julian…

[@valentindegen]

Lol

[@Damudean]

Crowds help you. Not necessary on the first hole but once you hit a good shot it stimulates you.

[@Damudean]

The only thing I remember about cobra was Greg Normal and off set

[@jakubmakovech5554]

Did Bryson lining up on the range right in front of Koepka before the 3rd round have an impact on Brooks? He came out of the blocks very slowly that day!

[@dalelister276]

I think the Open takes it as the best Major, most of the courses are accessible to the general player. I spent 5 years living close to St. Andrews in the early 90’s and seem to recall not much of a dress code for the local municipal courses in Fife and the surrounding area. How about a break 75 series at The Open regional qualifying courses.

[@jaredvaughan1665]

Here is how I rate the majors from most prestigious to least: 1. The Open at St. Andrews 2. The Masters 3. The Open at any other course 4. The U.S. Open 5. The PGA Championship. Although I'd rate them as equal in measuring greatness.

[@davidallen6685]

The masters is the one I look forward to the most, hoping to see an Aussie win

[@wecolouritall]

American Golf are advertising the Sim2 driver as "as used by Colin Morikawa". Bit naughty...

[@MrUKCyclist]

Who does cobra sign if Bryson leaves? Who do they need to sign to elevate their profile

[@jamesfawcett841]

For the first time ever I shouted ‘fore car park’ this week.

[@peterscuba]

I had to buy long socks when I played Frinton GC once, ridiculous rule

[@jarrettjordan]

I'm not a dress code snob, but I do catch myself muttering under my breath about the goofballs showing up to the course in jeans and t-shirts. But, only if they're lining up every shot like they're Tiger trying to win the Masters. Dude, you're in jeans....just grip it and rip it 😂😂.

[@nohalfmeasures6]

You guys need some pop filters for those mics. 😍

[@TheSimCaptain]

Didn't hear much popping. They're probably dynamic mics like most podcasters use. We don't want them hidden behind some gigantic pop filter.

[@_dboy_]

Hey Guy and Rick! That is all. 👋🤓

[@chevy4x466]

The best major of the year depends on the venue. The venue of the British open and us open were played at sub par venues this year. I think the pga was the best major venue this year. The at andrews opens is always special, as are the traditional northeast us opens and pebble beach. I think the British open and us open should have a tighter rotation, I don’t ever need to see royal george or chambers bay ever again

[@garycumberland8089]

I heard Nick Faldo doing commentary on a PGA tournament prior to Morikowa winning the first major. He said then that Morikowa was the best ball striker he had seen. I guess he was right

[@robthomas3968]

I can’t be leave u didn’t take up the chance to play, that would be a brilliant video OMG

[@Shevanigans]

Taylor made could have used the strap line “wait until he starts using the Sim2”

[@DomenicoIorfino6470]

As far as Cobra/Puma family, you forgot to mention John Robins and Alex Horne. 😉

[@jamesdigiacomo7513]

I would take the US OPEN any day over the Masters...especially at places such as OAKMONT, MEDINAH, etc. I agree that the OPEN is top of the heap. Keep up the great work...Jim from Canada

[@dex8121]

Masters US Open British Open PGA British Open isn’t very interesting if it’s not windy ass hell and raining sideways. Guys just fire at every pin. Those old Links courses aren’t very hard without bad weather

[@anthonyfletcher7537]

Rick, I think you should work with St. Andrews to get Tiger to the Open next year and you two should play the course backwards together.

[@harryseattle960]

G’day guys, great podcast. Sock rules. I’ve seen clubs where you are allowed to wear short socks, though they can’t have a logo on them. These days, good luck finding short socks without a logo.

[@mikepapakilo8209]

To be fair, Americans don’t insist on calling our Open “THE Open” even though it’s historically a much more severe test and has just as grueling a qualifying process. Also a lot of thanks is due to Arnold Palmer for repopularizing The Open in the late 50s, as top pros had just about stopped bothering to make the trip at the time. I know The (British) Open is older (1860 vs 1895), but is that really an argument in the 2020s?