Episode

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
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In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast aimed at providing valuable knowledge and strategies for running a successful independent auto repair shop. He discusses the potential profitability of these shops when managed correctly, but acknowledges that many struggle to make a profit. Coach Chris describes his ideal business and emphasizes the importance of creating a path for employees to earn upwards of $100,000 per year. He also discusses the potential for shops to increase revenue by expanding operations. The episode concludes with Coach Cotton expressing gratitude and inviting listeners to engage with the show.
The profitability of independent auto repair shops [00:01:07] Discussion on the profitability of independent auto repair shops and the potential for high net profit margins.
The ideal business for an independent auto repair shop [00:02:27] Description of the ideal business model for an independent auto repair shop, including sales volume, net profit margin, and owner's salary.
Factors affecting profit margins and barriers to success [00:05:35] Explanation of the importance of gross profit, labor and parts margins, fixed costs, and potential barriers to achieving desired profit margins.
The commitment to learning and growth [00:10:51] Gratitude for listeners' commitment to learning and growth, and the importance of making strategic decisions and continuous education.
Continued support and engagement [00:11:50] Encouragement to reach out with questions or topic suggestions, and the importance of listener input in shaping the show.
Wishing for continued success [00:11:50] Closing remarks emphasizing the importance of continuous improvement and wishing for the listeners' continued success in the auto repair industry.
Connect with Chris:
[e-mail]
940.400.1008
www.autoshopcoaching.com
Facebook: / autofixautoshopcoaching
KZbin: bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

[@rooster5755]

Im a tech for a dealer and my Bro owns his own independent shop.I dont know his numbers but can tell you he has been doing VERY well from what i can tell.He is on vacation with his family 2 weekend out of a month with his family or wife.he has more material things than i can count and a nice house..hes been doing this i think for about 10yrs now.I dont mix family with work so I have stayed put at my dealer even though I get asked yearly to come work for him.I can tell you that its much better than working at a dealer and struggling to get by sometimes like me and my wife do,even with a $130k combined income which isnt shzt these days..my wife brings home more money than i do with her 10yr old job than my 27yr old job as a tech...go figure.

[@Mohammed-mf4bx]

Great video based on shop owner

[@pickeringautoandperformace8266]

Chris just found your channel i have owned my Automotive Repair shop for 37 yrs , since Covid and all the parts shortages and trying to find even half decent techs i took a diff appoach as of now i have a 5 bay shop with a GM/ Service writer and three techs i increased there pay to the point were with me now doing speacial high performace work at our second shop today we are far more profitable than when i was running 5-6 techs plus myself i am a ASE Master Certifed Auto and Truck . If there is any openings for Remote staffing options iam entering semi retirement and feel i could add alot of great ideas and plans i have implentmented to increase profits with low to no comebacks... Thanks Fred Pickering Ceo Pickering Automotive Service Inc.

[@johnpaulgarrett1]

Sign me up!

[@TheJohnbjunior]

40+ year master tech, our shop is not even open to the public and we're 2 months behind.

[@autofix-autoshopcoaching801]

Interesting, tell us more.

[@jacksgerman]

What is the best way to advertise an established business that needs more work?

[@delacruz1027]

Iveheard Facebook is good

[@autofix-autoshopcoaching801]

My first question is, are you doing everything you can with what you have, or do you need to do more to set up processes and procedures for DVI, estimating, etc...If you say yes, then you have to look at what you are currently doing and expand on that. What does your marketing calendar look like? I did a little digging and would say your website needs work, as an established shop I would have expected to see more reviews for you on GMB. I couldn't find a Facebook page for you. If you're not doing it, I would start an AdWords campaign. If you want more help with this, feel free to reach out, and we can discuss it.

[@coexist1018]

You'll make a 100k working on Lamborghini or Ferrari

[@HappyCat-xx3mw]

No you won't. It's like a $50k a year job. Most Ferrari and Lamborghini dealerships make their money from selling used cars. I make $100k working on ever day peoples cars.

[@jacksgerman]

@@HappyCat-xx3mw Exactly correct. Can vouch for this. Best paid techs I know are domestic truck guys. Worst paid techs I know are Porsche techs (myself, 20 years with stagnate wage)

[@autofix-autoshopcoaching801]

The exotic and supercar shops I work with those techs are making more than 100K per year, but they stay hooked up and busy all the time, and they are independent shops though.

[@autofix-autoshopcoaching801]

If you own your shop and you are the owner/tech you should be doing way better than that. It really comes down to you charging what you are worth.

[@user-he8cj6jr8x]

GO BACK TO 50/50....

[@autofix-autoshopcoaching801]

I think this is a great concept but if we do 50/50 are you going to help the owner pay for rent, service advisors, training, benefits, insurance etc....out of your 50?

[@victoryfirst2878]

FIVE PERCENT IS WAY OFF CHRIS. WAY WAY OFF.

[@chriscotton3712]

Five per cent of what? What are you referring to?

[@victoryfirst2878]

@@chriscotton3712 Chris, you said the profit from running a independent auto repair shop. I know a few friends who said things are way tighter than before but funds taken in was way more the 5 percent. Does that answer your question Sir ?? Peace, vf

[@chriscotton3712]

@@victoryfirst2878 that answers my question but I'm not sure you understood my original statement. Now it's been several months since I recorded it. I believe that I said many shops net 5% or even less but the goal is to net 25% or better.

[@victoryfirst2878]

@@chriscotton3712 Right one Chris. To error is human to forgive divine. Peace and out. vf