Episode 25: Cherian Thomas, T-Mobile's Sr Director of RMN & DOOH

Talking all things media and innovation with Cherian Thomas, Senior Director - Retail Media Network & DOOH at T-Mobile and Co-Founder of Octopus Interactive. 🚀
Cherian shares his fascinating journey, touching on:
* Unlocking marketing strategies for Uber and Lyft riders through innovative in-ride entertainment.
* Navigating cultural challenges from startup to T-Mobile acquisition.
* Engaging riders and drivers with interactive, branded content.
* Leveraging Digital Out-of-Home (DOOH) advertising for brand success.
* Revolutionizing marketing with T Advertising Solutions amidst rising CAC.
Don't miss this episode packed with insights and engaging conversations! 🎧