Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a...

In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM).
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Topics we cover:
- 3:45 - How to navigate acquiring a competitor
- 6:34 - How to transition the newly acquired customers into your product
- 9:58 - HIPAA compliance for a bootstrapped MVP
- 13:07 - Total Addressable Market (TAM) vs. Total Reachable Market (TRM)
- 19:01 - How do I find a developer co-founder?
- 28:03 - Can I find data on SaaS app store spending?
Links from the Show:
- [MicroConf Mastermind Program](microconf.com/masterminds)
- [TinySeed](tinyseed.com/)
- [MicroConf Connect](connect.microconf.com/)
- [The SaaS Playbook](saasplaybook.com/) by Rob Walling
- [Start Small Stay Small](startsmall.com/) by Rob Walling
If you have questions about starting or scaling a software business that you’d like for us to cover, please [submit your question](www.startupsfortherestofus.co...) for an upcoming episode. We’d love to hear from you!
Subscribe & Review: [iTunes](podcasts.apple.com/us/podcast...) | [Spotify](open.spotify.com/show/2Ww2e4J...) | [Google](podcasts.google.com/feed/aHR0...)

[@bramburn]

Thanks Rob to be on it and not giving up on publishing

[@RobWalling]

🙌🏻

[@alexander_ci]

Valuable episode Rob! Thanks for putting it together

[@RobWalling]

👊🏻

[@Gigawattt]

Maybe don’t play over a minute of ads before even starting the intro to the actual content?