Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin

[@tinagolson]

I was ready to fight over his coment about authenticity- but he made a valid point about the need for consistency. I think authenticity has levels to it. There must be a balance, though, and ultimately the goal is to be relateable but in the most uplifting way. Of course people don't want to be discouraged. People are also tired of the same trends constantly regurgitated in different fonts. Bring fresh, new ideas to the scene. Don't be afraid of your own personality! That's what authenticity is to me.

[@AudreyDixon-g1g]

This past few days watching my crypto portfolio decline is very disheartening. Holding doesn't really profit much. Any idea on how to earn better in the short run?

[@ArvettaHamilton-y7h]

Trading without a professional guide....Hud i laugh you, because you will remain where you are or even make huge losses that will stop you from trading, this has been one of the biggest problem to new traders

[@Michaelboyette-x7x]

The first step to successful investing is figuring out your goals and risk tolerance either on your own or with the help of a financial professional but is very advisable you make use of a professional .

[@PlattStevenBernard]

Addilyn Madris Ambrose was my hope during the 'bear summer' last year. I did so many mistakes but also learned so much from it, and of course from Addilyn Madris.

[@Ronlogan-m9c]

She is my family's personal broker and also a personal broker in many families I'm United State, she's a licensed broker and a FINRA AGENT in United states

[@doealis6974]

I've come across this name before, please can i reach her?

[@davidhogan621]

Wow, after listening to other podcasts on KZbin and thinking, that was 30 min of my life wasted that I am not getting back. This one was exceptional for the value it imparted. I am saving the transcript, so I can go through it slowly and take notes. Thank you so much for sharing this, your questions were engaging and spot on. Erika you are doing a wonderful thing.

[@caurnelmorgan4934]

There was no fluff in this interview. Just insightful Q and A. You’re needed in KZbin. I just subscribed.

[@ethosari2029]

Seth brought me to this channel, but I gotta say Erika is one of the best and humble interviewers I’ve seen. Thank you.

[@4E-P]

He said the most profound thing I have heard regarding AI competing with humanity. It was that people who are not afraid to fail cannot be replaced by AI. This resonated with me on so many levels because it has always been my advice for achieving success. However when it comes to AI, it will never do anything that could result in failure. And yet many of my best ideas were accidental or mistakes or even incorrectly hearing other people. Failure could be the missing component of AI programming that never allows successful creativity and exploration.

[@FixItOnTheWay]

In the original version of the script for the movie "The Matrix," the people in the pods were not being harnessed for electrical power to keep the AI machines running...they were being harnessed for their creativity. It was the only thing that AI couldn't make themselves. But the Wachowski brothers changed this key plot line because it didn't sound as plausible. Little did they know that 25 years later their original premise would be the correct one.

[@jennihubby2877]

Brilliant point!

[@mannyblue-letsdogadeals7707]

🎯

[@yaroslavzdanovskiy5704]

​@@FixItOnTheWayit is not correct, creativity is easier for AI

[@gasapemerchllc]

As above so below nothing is perfect

[@kieshaarielle]

It's my first time coming across both of you, and I just wanted to say that I found this podcast very enlighting and enjoyed it very much.

[@bbarnett-bookkeeper]

This is life changing for Erika.

[@thecreditprotector]

It's refreshing to here someone finally say "authenticity is overrated" Because no is interested in your bad day. It took me a year to accept that it's a performance. It's all a performance.

[@SFTK_Creators]

While I agree that whining and sympathy-seeking is selfish, if we get caught up for performing for the worlds approval, we enter into a system of unjust scales where we will never be able to live up to the expectations of man. Inevitably, we lose our identity in the process. Authenticity honors those we are called to serve and points them to truth, vs filtered.

[@biancasinclair.]

Try telling someone the truth, and you find out just how much people appreciate the truth 😂

[@thecreditprotector]

@@biancasinclair. right

[@MaleNotForSale]

He's a marketer trying to stand out again by being deceitful, put it this way, I won't buy off anyone that I feel is inauthentic or that I don't like.

[@thecreditprotector]

@SkintBachelor heavy on the "don't like" part

[@ZahraA-rc9zp]

Running a small business I am watching this great video from France and that's a MASTER CLASS really Amazing content in simple words that anyone Can understand. You both made huge impact on lifes by doing this. Thank you so much Erika and Seth Gobin 👍🏻👍🏻👍🏻

[@diamondlife120]

He forgot to mention the power of being an effective teacher. At 56, this was so powerful for me, I understood every piece of information he presented. It changed my entire thought process, Thank you!

[@mollipruitt6078]

Demonstrated mastery of his craft

[@ShonWilsonOfficial]

This is an amazingly good interview. When he said, "You are not a mediocre youtuber. What is true is that you weren't serving the KZbin algorithm in a way that they rewarded you (paraphrased)," I stood up and clapped at the TV shouting, "Yes! Preach, brother preach!"

[@richeyrich2203]

You watch KZbin on the tv?

[@ShonWilsonOfficial]

@@richeyrich2203 LOL! Yes, sometimes I do.

[@human_in_extinction]

Now we know the calaña that say "preach, brother preach".

[@IkaneishaJenkins]

​​@@richeyrich2203I certainly do. Most people I know do actually lol

[@LightingJUMP]

"Dont' be authentic"... show up as a professional consistently.

[@GillianLarmond]

One of the many gems that standout for me is Seth's take on authenticity: "Professionals do great work even when they don't feel like it" (12:20). This resonates with me so much!

[@diamondlife120]

Me too!

[@marietollett8323]

@GillianLarmond Thank you so much for commenting with the timestamp of where Seth talked about authenticity. I missed it and this is what I was looking to go back and listen to. Have an amazing day! ✨

[@GillianLarmond]

You are very welcome@@marietollett8323 glad I could help

[@traviswinn]

I have kind of heard of Seth forever and you, Erika, more recently and I really enjoyed this podcast and seeing your strugges and requests for advice. So many gems in this podscast. Very valuable. Information.

[@88lightiningcreations65]

really appreciate how open and straightforward ya'll are , thanks for the vid !

[@upper9052]

Any time I see Seth Godin I’m always in for a treat. Always has excellent advice!

[@Themarketingguy2450]

Same here

[@SheidaRad]

Seth is such a brilliant, kind and humble human. So much wisdom in his words. I took lots of notes I'm going to implement. Erika I came across your channel because of Seth, and will start to check your content as well, as I've no clue about finance, and I should educate myself about it! And if Seth came on your show means that you're good at what you do! 😉

[@angelosleventis]

For me, Erika, you are a top youtuber. Found you here, loved your content here, staying here. Amazing podcasts.

[@DonnaRigsby]

This is the only time that I’ve seen Seth on a podcast / show, which was basically, for the most part, where the host is utilizing the concept of an interview, as a means to get clarity /consultation / coaching from one of the best marketing experts in the world. It was great that he was willing to go along with that, because EVEN that, was instructional for the viewer and the listener. And… along the way, there were moments where it was a traditional interview. He was very gracious, very generous, very concise and thoughtful with the words he chose, and the advice he gave. I enjoyed this tremendously. I’m going to share this with the people that I think this will resonate with, and impact their life in a positive way.

[@richhylton]

Great response and preface to the interview for a first time listener here. I too have heard of Seth and the Purple Cow book... I think Nipsey Hussle and Gary Vee mentioned him once... But I'm grateful for this interview and Erika for leading the conversation

[@EstrategaMarketerPR]

I was about to comment on this as well

[@DaniGurl001]

I wanted to say this as well! I was so pleased to hear her keep asking for more information on the answers. It was refreshing!

[@christopherlamott9351]

Seeing a master at work is one of the most beneficial things that COULD have happened! The standard interview style is wonderful! At the same time, it has ALWAYS been easier for me to learn an idea by seeing it applied to real problems. This was amazing!

[@KDWil]

I’ve seen every Seth interview. This is the third time actually

[@DeathGripWax]

Seth is awesome. Appreciate the conversation and the shoutout to Steven Pressfield and his book The War of Art.

[@FragranceCraft]

Seth Godin seems to be a very kind and wise person ❤ Thank you for having him on your show Erika. Love your 6 steps 🎉

[@AromaHutInstitute]

This was my first time hearing about you Erika. Seth Godin is priceless!

[@TheHumbleDiet]

I love hearing Seth talk as he is one of the "good ones". Your interview was wonderful. Thank you.

[@layla8647]

“Being charismatic does NOT make you a leader, but being a leader makes you charismatic”. POWERFUL 🔥🔥🔥🔥🔥

[@samanjj]

Oh i have seen both 😂 very uncharismatic leaders that just make sense (“i don’t like the guy but he’s right”) and charismatic people that we like but would not follow (“he is so fun and makes me feel important but isn’t really an expert in the area”)

[@Moneymaster1999]

"Learning always involves discomfort". This just changed my mindset and prevented me from quitting my current projects. Thank you!

[@sanjayaiyar4351]

This was REALLY good because it’s applicable to almost any aspect of life. Thank you.

[@missmandragora9]

What an interesting profound guy. It's a pleasure to hear him

[@deanbirinyi2436]

Great talk, Erika. I appreciate the final insight Seth shared.

[@GrantonTheFly]

A goldmine of an interview. Wow.

[@dmmaula]

thank you so much erika for having this conversation with seth godin. just by listening into this session answered some of my important questions in freelancing and marketing and also in life. I wanna learn more about Seth and his work just because of this episode. And I really admire your curiosity and very smart way of asking questions. Really thoughtful and you're putting into words questions I have long wanting to ask but can't seem to ask due to not finding the right words. keep doing what you're doing and hoping you'll achieve your goal/mission

[@Kingeducates]

You got the marketing GOAT on the show

[@TheWriteDiva]

Real talk, during this episode, Seth DID teach me that I'm enough. I didn't want to build a business where I had a team to take care of. I'm tired of taking care of people. But being able to be fine with being a freelancer is just so freeing. I will watch this one again. (I do disagree with that authenticity point bc I do feel that word is thought of incorrectly).

[@joydakinisun4496]

Yea, thanks for sharing🙏authenticity hmm🤔as Seth spoke, I immediately received "true aligned unconditioned self" , short, be or find your "true Self " is the much better fit...🎉...this was a very special podcast🙏🦋so grateful for both of them speaking their wisdom🙌...have amazing summer🌻Joy

[@TheWriteDiva]

@@joydakinisun4496it really was an aligned timing that I saw this podcast. The one with Marie Forleo lined right up with it too bc she said she’s not into social media marketing beyond ads.

[@ryanchattertonYT]

Seth often makes points in a somewhat hyperbolic way to make a point. I have little doubt he would agree with your definition of beneficial authenticity.

[@thenigerianrealtor]

Thoroughly loving this episode and well done @erika on your achievements. My takeaway on the idea of high vitality from short form content is that its a first step in the attraction marketing funnel & strategy. And i agree on your sealed funnel idea - i would however do both and look to balance them out

[@Ronnie74WestRE]

This interview gave me hope and vision in a world of blurred lines and an attitude of "meh". Seth has a wonderful way of wording his responses in a way that is clear and direct in removing any doubt as to the intent of the meanings. Too many people are hating on my life's work and not offering more productive and clear insight into what can be done to support and actualize my goals. This fuels me in ways that will sustain and propel me! Thank you for taking time to share this with us.

[@BraveAbandon]

Their feedback is a valuable gift no matter what form it takes. They don't need to tell you what you want to hear. You can listen in between the lines to realize for yourself what important ingredients are lacking or out of balance in the presentation/content of your life's work.

[@TomBloggingtheWillow]

I’m so glad to see you doing long form content. Thank you!

[@yusufchowdhury5328]

Great conversation! Thank you for featuring Seth Godin on your show.

[@bettydelre4237]

Grateful to have found your channel. You ask great questions and this interview alone was priceless to me. Thanks again, looking forward to watching the other videos!

[@susannasanthiram-hofherr3406]

This is such an excellent podcast. Thank you thank you thank you, for all these insights and for sharing on such a personal level. Thank you to both of you!

[@TheFamilyImprint]

I couldn't love Seth's final words more "I'm enough. I'm not working for a system that doesn't have my best interest at heart. Lean into the possibility I can create for other people ✨✨ and his advice to learn together in community. Your heartfelt advice is refreshing during a time where there is so much hype out there. Great interview, Erika !

[@volta1228-creations]

This was really a fantastic discussion, I'm glad I found it, the both of you and this channel! It's just what I needed as I start to refresh and refocus on my freelance endeavors. Loved there really is no fluff or gimmicky stuff here, just more about a philosophy and way of looking at things.

[@Kimmytalkshair]

It's RELATIONSHIP... We open tbe door to build relationship and then we get permission to share our products with them.

[@louisemoulin4704]

So good. Top notch. High value. I am smarter from having listened. Bravo.

[@Bthelick]

your opening quote on screen is wrong. He says "if you spread out and do a lot of things you're gonna do them all pretty BAD" not "pretty well" lol. Its the opposite message! careful with that AI caption tech😉

[@EAdams-BXR]

No, if you watch the video he said “pretty well” he then followed up and said you can do one thing and be the best in world.

[@Bthelick]

​@@EAdams-BXR completely disagree. I've been following Seth for a decade+, that is absolutely not his philosophy or what he said, or the sentiment he was expressing. He's said a hundred times before in many interviews. The same reason he never used Twitter, or tik tok because if you spread out and not focus your going to do them all pretty bad instead of one thing pretty well.

[@doortovalue]

Grateful for Seth’s general replies to Erika’s specific questions tying to her own business. Not everyone is in personal finance business so it was nice to hear his perspective to marketing. Love how he teaches! I could sit in his class for hours

[@LimitlessReset]

Lives over Views That's what I took away from this podcast. Thank you ❤

[@sweeper240]

'We have more resources than the king of France but it hasn't increased happiness' - simply true

[@SideHustleLane]

So many gems in this conversation. That distinction between free lancing and being an entrepreneur was a good insight

[@jamieradiancemoorehead7]

This was so good, thank you so much!

[@ManiSistersTV]

AMAZING interview. Thank you for this clarity.

[@jeanperpillant]

Great interview and takeaways. Thank you!

[@Nahltube]

I enjoyed from start to end🎉

[@resetwithnat]

Really great episode!!

[@MsOwens-oo5cb]

Great interview!

[@michelross6362]

Absolutely fantastic interview!

[@CoreStrengthPerformance]

Such a great episode. Subscribed because I dig your vibe and think I can learn from you. Thanks!

[@Muniru]

I'm signing up!!!🎉

[@CTMitchell]

This is one of the best Seth Godin interviews I’ve heard. So very valuable on so many levels. It’s given me clarity which will get better after I’ve relistened this another 10 times Brilliant Erika

[@amantlekhachana9087]

Great podcast

[@SpaPartyCentral]

I concluded the same about chat vs Claude.

[@hfoxdream]

Watching the interview felt like being on top of a mountain receiving wisdom from a zen master. Many people would love the luxury of just pleasing others without dealing with your own needs, but then the mortgage comes due. What is the best zen way to pay the mortgage?

[@RWMagic1]

Great interview. I like Seth any way.

[@KelvinTroyJohnson]

I love when people get the expert on their show to get personal coaching for their business. I don’t blame you one bit. I would do the same! 😂 Great show.

[@joshcrow13]

100%

[@joshcrow13]

but she wants to help us😂😂😂

[@felixsupreme22]

Win-Win!

[@Lisa-gi8vu]

I just started reading "This is Marketing" by Seth Godin. So this interview was great timing. I was impressed with his view of helping people and not all the other stuff.

[@MsOwens-oo5cb]

“Who trusts you. Who gives you the benefit of the doubt. What’s your strategy for making the change that you want to make happen?”

[@BrokeTheGamer]

The simple fact that each of the comments here are completely different nuggets taken from the interview, goes to show how VALUABLE this interview is.

[@nj-namaste]

Erika, you rock! Just keep doing what you’re doing. People will continue to love and appreciate all you do for them and the world.

[@r0c1ndave]

I work as a paramedic and marketing fascinates me 😄 Seth Godin is such a unique gem of a person. Thank you for the interview. It was great

[@deyaf.8679]

love it. Thank you Erika

[@RobertLongley1]

Any time with Seth Godin is time well spent.

[@tatianasalazar4188]

You have impact on KZbin but it's the algorithm 's fault at that time and even now. You can't blame you for the system manipulation on your service. You're still providing totally useful information for people who need it. Thank you for that! 😁🤗

[@Passport2Pleasure]

Focus on the impact you want to have and share from the possibility of that reality! Love this!

[@quanyenwashere]

“ if you’re average we don’t need you anymore” doesn’t sound problematic?

[@abdelkarim8376]

It is definitely problematic, that’s why you gotta make sure you’re not average

[@CJ_536]

Wow. So glad he mentioned claude. Good ai choice.

[@fabioprata9539]

Great talk!

[@olgababik5578]

Great questions, Erika 🔥Well-thought, genuine, and sometimes bordering on vulnerability. Besides the interview itself, it was a pleasure to watch ❤️

[@KayBassie]

20:00 "Whats the smallest audience that can sustain your mission. Anything beyond that is a bonus" I love that. When we keep chasing the bigger number (eg followers) is there actual quality in that. My cousin has been pushing me to join TikTok because I can gain a bigger audience much quicker. And even though I see the results of how that can be, I just can't vibe with the TikTok ecosystem.

[@FFSObyChantal]

I am enough. U love this!

[@SteveMcCardell]

Erika's hard and fast rules can be ... "These are the things you need to understand." And then how you act on them ... "depends." It can still be personalized while providing guidance on the areas you need to understand in order to apply them to your personal situation. :)

[@differentperspective2340]

TLDR? Because this interview is more like a love letter they send to each other, can anyone let me know what this "secret" was?

[@neiljamessloan]

boring to say authentcity is overrated when the word is being reinterpreted. good luck with your podcast.

[@peterruppert]

Remarkable!

[@StandRacing]

Erika, thank you so much for bringing your personal journey into this interview. As a viewer, the wisdom that Seth was able to impart because of your willingness to be vulnerable was really valuable to me. Thank you both for such a great interview! I'll be finding that email!

[@333development]

It’s wild how her gen z mind is inferior to the contextual relevance of what he’s saying

[@yourweldingcoach]

This was a great interview. I have been struggling with a few things here lately. In the insidein this video really made things clear. Thanks for sharing your knowledge. Be blessing continued to prosper in your endeavors💯

[@cherriledbetter1120]

You can’t save more than you spend with kids

[@chica212]

Erika, you are on KZbin. I’m watching this KZbin. Am I missing something?

[@jesusdelangel7834]

How can someone with 2 million subscribers can call themselves "mediocre" youtubers? I get the ambition, but saying that diminishes your audience that are already watching. Starting from 0 when you're at the top it's cathartic.

[@pronoia.]

Not a bad thing to have a back catalogue of content on KZbin. I just found you on KZbin, now I can watch all your old stuff. I don't know if I would of found you on Tik Tok, I don't use it.

[@Vibologie]

Enjoyed watching your coaching session with Seth. 😁 How amazing is that? He’s incredible. I LOVED what he said about AI! And, as a woman who is wanting to build a community, I loved what he said about enrollment. It’s getting someone to voluntarily expose themselves to effort and emotional labor to get to where you hope to take them. Brilliant. 🎉 Thanks Seth - and Erica! 😊

[@bobninda]

This man has saved my creative life more than once! Great interview.

[@sovrintv]

I expected to listen for 1 minute but stayed for the whole episode. Thanks for the interesting conversation and insights!

[@AlphaGlobal-ez7yc]

Majority of the people are mediocre at what they do.

[@franklinxuf]

I am a freelancer and I just started my own social media posting. It's great to have the questions Erika asked because they are exactly what I need to hear. I took so many notes and I am eager to put them into practice. Big Thanks to both of you!

[@filmingyu6623]

ERIKA! I loved how you personalized your questions. They seemed raw and vulnerable as if you are trying to fix leaks in your business today. Very relatable!!! Thank you.

[@melk]

Luv watchin these topics. Does KZbin push music artist their content? I'm doing everything I can to grow my channel but it feels like im being shadowbanned

[@bphifer]

I think recording a high level coaching session was a very smart move

[@Nourishwithdevin]

The follow up is key**

[@user-io3rv2jp4i]

He isn’t telling you anything you want to hear…is he?

[@Provid]

That's WILD that you got Seth Godin on the podcast!!! He's HUGE!