How To Run Exceptional Specialty Coffee Shops: A Story of MAME in Switzerland

[@EuropeanCoffeeTrip]

It's always a great pleasure to film with Emi and Mathieu, and we believe this video contains many coffee and business lessons. What did you learn from MAME? 🔵 This video was made possible thanks to MILBOK, Double Milk - the first commercially available competition milk. Learn more 👉 www.milbok.eu TIMESTAMPS: 00:33 Why we opened MAME in Zurich? 01:12 A definition of specialty coffee by Emi Fukahori 02:02 Starting to build the MAME barista team! 02:44 Efficient Coffee Bar Workflow (inspired by barista competitions) 05:09 Starting to roast coffee (MAME roastery tour in Zurich) 06:28 MAME Flavour Wheel Explained 07:38 Exceptional Coffee Menu at MAME (feat. MILBOK) 09:59 Growing the specialty coffee business (2023 expansion) 10:35 MAME Bahnhof visit with Emi Fukahori 12:20 Lessons learned running specialty coffee shops and roastery

[@terminatedtag930]

Emis energy and enthusiasm is absolutely infectious ,had me smiling from ear to ear

[@CesarSandoval024]

This video is a great example of what my mom always told me, "No one is born knowing". If you want to have a cofffee shop but feel discourage, dont worry! These pros once started as a novice. You can work your way up!

[@Lucas_goind]

Emi and Mathieu demonstrated exceptional professionalism and I can feel their love for coffee and their customer through the screen. Their bar production is second to none!

[@Tw-ek5hd]

When I am in Switzerland, I will definitely visit MAME and try their bombastic coffee with Milbok

[@EuropeanCoffeeTrip]

Yeah, it’s a must when in Switzerland! You saw Ales excitement to experience bombastic flavours in exceptional milk coffee ☕️🙋‍♂️

[@AnnikaKlingbeil]

So interesting! Emi and Mathieu's passion was palpable through the screen. It makes me want to visit Zürich and try their exceptional creations.

[@calavera699]

I'm a simple man. I see a video of European coffe trip, I press like. Great content always 🙌☕💚

[@EuropeanCoffeeTrip]

Yeah, keep it simple ☕️💙 Thank you!

[@milena7684]

Incredible roasters! I love MAME so much. My friends, who usually don't drink coffee without milk, always drink MAME without milk when they visit me and ask what kind of incredible coffee I brewed. I am so glad to have discovered your coffee. Thank you for your work!

[@tomtaucoffee]

Thank you guys for this video 🙏🏻 Emi and Mathieu are such inspiring people!

[@cheekster777]

Thanks guys. ☕️

[@x-ere]

They made me discover what coffee is.❤

[@hrkr-hy6we]

They seem to have a great vibe in their team and they all seem to enjoy their job, I have to be honest, I am quite jealous of them

[@mikecoffee100]

AWESOME !!!!!!!!!!!!!!!!!!!!!! AMYYY

[@natedoeswork]

Beautiful video

[@mark2782]

thank you for an informative video, what is the make and model of the Espresso machine ?

[@EuropeanCoffeeTrip]

It’s Barista Attitude, Tempesta model (as far as we know).

[@ericbaluya361]

My next stop when I visit Zurich

[@EuropeanCoffeeTrip]

Many other great options in Zurich, amazing new specialty cafes have opened past 6 months or so 👍 Our Zurich coffee guide: europeancoffeetrip.com/zurich

[@bmz1]

I love what there are doing, I went there many times (last time being yesterday) but I have do say that I was disapointed several times! First, Mathieu and Amy was never there and the people making filter probably unfortunately don't have the same skills. It was sometimes good, sometimes just "normal" for specialty coffee" but I must admit, I was never shoked as I was at Coffee Collective or La Cabra and others worldwide know coffe shops.

[@djaniunic2330]

Nice ,story. Those t-shirts was nice too. Can you get them?

[@karigrandii]

I think speciality coffee is missing special warm milk drinks that have some twist to them. I once tried a cortado with coconut milk and some rose flavour it cost way too much but it was so good. Just what I want, not a daily drink but something to try and experience

[@user-js2fi7qw2i]

MAME has a very good coffee. My main problem with MAME is that they don’t launch new coffee (for espresso machines) so often.

[@KAROLCHECINSKI]

Must be an old video. MAME haven’t been using the gina filter brewers for a few weeks now.

[@EuropeanCoffeeTrip]

Filmed in March 2024 so yes, it’s a couple of months old (it takes time to edit such a video 😉). Good catch, they switched to Hario Switch and we filmed the recipe with Emi too. The technique is very similar though!

[@RizkyGusna]

fyi 'mame' is 'beans` in japanese.

[@EuropeanCoffeeTrip]

Yes!