Event - Building an Effective Expansion Strategy

- This workshop is best for:
- Revenue leaders looking to build out effective expansion strategies to raise NRR
- Investors looking to help portfolio companies improve expansion revenue and metrics
- Growth loops exist in every recurring revenue business, but most revenue leaders don’t actually use this.
This is a massive missed opportunity, which today has resulted in declining NRR and increasing churn rates.
Join this session to learn what the growth loops are that exist in your business, how you can use them in order to increase your expansion revenue, and how to avoid the common missteps along the way.
Things you’ll learn:
- What does “expansion” mean, and what are the most common expansion types
- What common scenarios do we see, and what risks exist in each
- What skills are required to successfully identify and execute expansion deals
- How do you leverage the Data Model to plan and track expansion
- The key things you must do to build a successful expansion strategy
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Learn more from WbD Founder Jacco van der Kooij on LinkedIn: / jaccovanderkooij
Want to reach out? winningbydesign.com/contact
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About Winning By Design:
WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 600+ leading organizations around the world. To learn more about Winning by Design, visit winningbydesign.com.