How To Write Cold Email Subject Lines - Prospecting For Business Development & B2B Sales

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You can countless hours writing the perfect cold email, but if you don' know how to write a good subject line…
NOBODY is going to open your email and read it!
Now when I first started my sales career, I ran to this exact problem.
Back in the day, I focused a lot of my time and energy on sales prospecting and lead generation. My goal was to figure out how to get new clients.
I would spend days making a huge list of prospects and sending emails.
Unfortunately, not many people would even open the email to read what's inside.
To fix this, I tried an experiment where I tried all types of different email subject lines to figure out what works.
Thousands of emails later, I found four bulletproof subject lines that get results.
These cold email strategies will work if you're a sales development representative, business development representative, account executive, or account manager. If you're doing any B2B sales or selling where you have to cold email someone and book a meeting, these are the right sales strategies.
--
Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.
After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.
Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.
Ultimately, Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.
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#patrickdang #coldemail #subjectline
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[@salesdashcrm]

There's a true art to subject lines! Love the different themes you draw out for them Patrick.

[@GonsHair]

You're giving me confidence Patrick. Thank you man.

[@patriciaalexis7696]

Your youtube channel brings up so much value! Thank You!

[@jackho7891]

Really love your specific strategies and lots of examples, which I don't find from other channels.

[@lianacastro4595]

subject line is one thing that I always stuck with after writing emails! thanks for the making this video Patrick, it's really helpful!

[@michelletrieu76]

Thank you Patrick!!! you're awesome

[@Tglenn_imhim]

Thank God for patrick he a game changer out here fr!!!!

[@JayhawkGuitar]

More quality help! Thanks, Patrick.

[@tiffanyngu]

hi patrick, i have been watching some of your content on cold email and closing sales. love the content. keep going!

[@victorpadilla2893]

Great advise! Thank you so much Patrick!

[@iamnehalibhagat]

I was just about to start emailing and saw your video. I thought let me just see if I can come down with something interesting.... And as you explained I followed your suggestions and came up with 6 subject lines already... This is so helpful 😊😊😊

[@patrickdang]

awesome keep it up

[@nikhileshkarwal6472]

@@patrickdang you teach how to actually become copywriter

[@MdParvez-ls3co]

Hey Patrick, Thanks. It helps me a lot.

[@terrancekayton007]

I liked the one where I'm asking the person a question. Also, the one where we are Congratulating the person on achieving something is a great one. You had some oldies but goodies, simple and effective and you also had some fun new ones we can try out too, so this was dope, bro.

[@edwardokougbo438]

Thank you so much Patrick

[@folrry]

Thank you... I definitely used the short subject line and It felt like I was tricking prospects to open. Thank you very much!!!

[@williamshewfelt413]

Good job. I enjoy your explanations. Very definitive.

[@renefebaguio3009]

I've learned a lot by watching your vedios. Thanks Patrick Dang

[@josephgitahi2090]

Great knowledge Pat much appreciated one of the best youtubers on 🌍

[@tiktokvirals7146]

Patrick, thank you. You are the best!

[@patrickdang]

Appreciate it!

[@eamo2k10eamo]

I've just binged watched about twenty of your videos. My brother works for oracle too. I've learned so much from the both of you. Keep the videos coming 🔥

[@patrickdang]

Awesome to hear

[@kaynesheenan]

this guy is GREAT!

[@hetienpackageco.ltd.4402]

Thanks for your sharing, it's useful

[@webrefreshseoagency7619]

Greeeat video! Love the cold email strategy layout at 1:28 - thanks Patrick :)

[@esatakan3076]

Great video man thanks! My favorite short subject line is this one: "Patrick?"

[@tanmoygamer9720]

Learned from it . Think and wrote a subject line .

[@marwanelesk]

Awesome videos, Patrick! I work in the field of AI in the Middle East and Egypt and having prospects open up emails is super tough. I am thankful you shared this with us, today.

[@marwanelesk]

Watching 9 months later, still awesome.

[@hubadabubbada]

Hey Patrick, You're probably noticing me binge watching your videos 😂😂 This one...was really really good man, I cannot thank you enough. Also its interesting how simple things can be broken down and optimised, even something as simple as an email. Thank you!

[@patrickdang]

glad you love the content!

[@dharmajitextiles7299]

thank you so much patrick for this information

[@patrickdang]

My pleasure!

[@emilianasamangun5910]

I should have watch this before do the cold email subject line! thanks patrick for sharing

[@patrickdang]

Yup no problem

[@anthonysaylaheng4659]

Patrick, you are awesome. I use all your scripts from all your videos to sell my solar energy nationwide. Thanks

[@patrickdang]

Fantastic!

[@hermanpak30]

Great Tips!

[@terrancekayton007]

Hey Patrick this was really great information. Thanks, man!

[@patrickdang]

Thanks!!

[@rublevv]

The best subject line is something personal and valuable. I do not recommend using generic lines from free KZbin videos. But it doesn’t mean this videos is useless. It give you an idea how to write subject line and I do agree with Patrick’s suggestions. Good luck everybody.

[@patrickdang]

Glad you found this video useful.

[@jasVA]

such wonderful content.

[@lancelipoufski9330]

Good info thank you.

[@Bossfightmedia]

So I know this is 2 years old but I just want to say that Short vague subject lines are REALLY good. I know from experience that especially appropriate person and quick question work wonders. Its a bit like a YT Thumbnail. You want them to have Questionmarks over their heads to open it.

[@eugeniamikulan3328]

great video!!

[@jazmin6031]

Thank you so much! I'll apply all of these at work :)

[@patrickdang]

Thanks for watching. Best of luck!

[@TheAnthonyGonzales]

Seriously thank you for this!! I have so many issues with cold email

[@patrickdang]

Thanks Anthony.

[@stefhonjean-claude692]

thanks for the help

[@rajeshjele3473]

Hey Patrick, Thanks for the valuable content. Keep uploading & keep sharing. Hope we'll meet soon....

[@paulamatt614]

Hi Patrick , thank you for this excellent video , just subscribed to your channel. I need to send emails to corporate businesses to invite them to look at a travel company that help with their business travel trips. Found your video of subject matter very helpful.

[@melakugebremariam6618]

Man I found it very helpful to me for an important move, I wish I can get a personal email from you

[@richardstewart8519]

Best video ever 🙏🏽😇👍💕

[@PsychPatric]

Great content!

[@mihsathemichael]

Thank you very much! That was extremely helpful

[@patrickdang]

Thank you Michael.

[@Tijmen.07]

great great video with a ton of value. thank you and keep it up!

[@patrickdang]

Thanks will do

[@videophotography5476]

Nice explanation

[@BusinessCoachcomSacramento]

Good stuff!!!

[@austingilbert545]

I just finished watching your other email video and saw this as a suggestion. I think for what I’m doing the pain point is going to be huge. My clients have been bombarded with calls from multiple companies for two days by the time I’m reaching out. So a subject line like; tired of the nonstop calls? Should go a long way

[@NickPoninski]

awesome content

[@jahkirajakes]

Thank you!

[@patrickdang]

You're welcome!

[@fatimahnuralwiyah2238]

a lot of value! thank you patrick!!!

[@akeemhimself3742]

Dang Patrick this was good

[@ekstrand611]

More of these email outreach tips pls, super valuable.

[@patrickdang]

Alright thanks for the feedback. More outreach videos coming your way

[@ekstrand611]

Patrick Dang yes

[@ChuTheCreator]

very valuable channel here 🔥

[@patrickdang]

thanks, appreciate that

[@elizabethmiranda2313]

Excellent info

[@patrickdang]

Glad it was helpful!

[@businessmasterytools]

Thank you so much for providing such great insight into writing sales emails that converts! Your tips and advice have been incredibly valuable and I'm so thankful for all that you've done to help me improve my messaging.

[@jmb1819]

I'd say the pain subject line (Need a better way to manage ___?) is the one that I find most applicable.

[@patrickdang]

Ready to start and accelerate your sales career? Join the Ultimate Online Sales Masterclass Sales Legacy OR Watch our Free 1-Hour Training: www.saleslegacy.com/

[@ekstrand611]

Can you do a part 2 of this video? it`s so valuable.

[@patrickdang]

I'll see what I can. Thanks for the suggestion.

[@luxurytaxprep]

Going to try this

[@patrickdang]

Thanks for watching.

[@kayodejoseph5403]

The best

[@LB-zz7wy]

Thanks so much for this! I've been having a hard time getting clients to notice my cold mails but this really helped me out! Def. gonna subscribe for more :)

[@patrickdang]

Glad it helped!

[@ranchero643c]

I especially liked your pain formula! Where's the pain? Solution Selling.

[@LuCa-ke4ms]

Great

[@TheJoceyp]

This video was super imformative! I'm just starting out as a freelancer so I'm pretty new to cold emailing. But this video helped a lot! Thanks!

[@patrickdang]

Glad it was helpful!

[@YourBFFMegan]

Cold emailing is a game-changer!!

[@kosmicheskiprah]

09:53 - The one definitely works a bit better for me. Great and useful video, btw!

[@karyllejaneboglosa301]

Hi David! I love your content and right now I am slowly applying them! Thank you so much, I got great ideas from you! Hopefully, I can be as amazing as you are! How about how to sales email template for dental services? I hope you'll notice. Thank you!

[@mxd8]

patrick not david

[@heididutoit8958]

Love your content! I have been finding it really helpful. Just a question - wouldn't a one word subject line like "hey" result in the email going to someone's spam folder?

[@thamirischagas1322]

Hi Patrick! I hope you are well ! Thanks for sharing your techniques. I'm BDR and I'm writing my emails but the title still makes me confused what to write. What to write? Thanks !

[@mimi_elk.7614]

Hi Patrick Thank you so much for your help. Can you please give us some tips on trying to find new leads once you become business developer?Can you please make a video for that?

[@patrickdang]

Sure, I got some ideas on how I you can find leads online.

[@leonarddebeer]

Thanks Pat! Exatly what I was after. Been struggling to have the open rate that I am after. When sending a cold email, around what is a standard open rate?

[@bratindas5814]

3-4% is quite good

[@neferpitou3934]

'Hey.' is such a funny subject line haha

[@suhailkhan4748]

Hey Patrick, Your video is really awsome Need some help here like I have an app development company and want to showcase app development services So how do I send cold emails? What will be the best way to do that?

[@natalie9884]

When I was a BDR at a tech startup, we did A/B testing with some bizarre and off the wall subject lines and track the open rates 😂

[@edwardmartin3229]

How do you choose a good target market ?

[@y_1138nA]

My subject line was so boring until I came across this video, my contact has already asked for details on LinkedIn sent him an email yesterday I guess I'd do a follow up

[@estarconsulting1320]

Hey Patrick. How do I personalize using the prospect quote from member of a team

[@filetmignon9978]

Should follow-ups be in a thread to the original email, or all separate? (assuming the email is warmed and 90% are landing in inbox)

[@youno7]

Hi thank youvforbthe freshness of your channel perfectly aimed to New SDR. I work for à company that operate in SEM Market, (industry 4.0), I am not sûre but Can you provide tips on how prospecting production responsible or director. In linkedin they are very scarce... Many thank Patrick Younes ++

[@ridwanibrahilll6170]

As a data analyst, can i also do code email people

[@misshaya]

Do you have a course n cold emailing? or have you already discussed everything in this YT channel of yours?

[@lanremadiba]

what camera do you film with?

[@jackporter9768]

Ultima Insights

[@synchroswimma]

I've had success lately with (name) Meeting Request, believe it or not

[@373EDx]

Hello Patrick, thank you very much for the information you provided for us my question is, how would approach a website with a cold email, that sells decorative photography in general, and has different niches ( mainly what I do, decorative photos of Rome ) many of these websites have special portfolios about Rome. so I can reach out to them and offer my photography. but, I don't really know how to approach them exactly. can you be so kind as to give me any advice? Mainly I don't know how, because most cold email tutorials I saw, even yours ( great tutorial by the way ) are not from someone like me perhaps, who needs to show something visible to catch any potential client ( or that's what I think...lol ) I don't know if I can catch any clients just with words only in my case... maybe I am wrong, but I think is probably another type of cold email? Thank you again, Patrick PD sorry for any mistakes in my writing, English is not my first language 😊

[@roselineeyo8365]

Hi please how do get trained

[@sanjaykiddo3574]

Is online training available??

[@OmarAhmed-vh8yo]

I use the a different method which works for me 80% of the time. In the subject line I Put “RE: *topic of choice*” Reason being is they think they’ve already spoken to me and they open the email assuming they have and they may have forgotten and then it goes from there.

[@patrickdang]

That's an interesting strategy.

[@OmarAhmed-vh8yo]

@@patrickdang Thank you! Please give it a try and you’ll be amazed at the results 😊

[@ftracyp2023]

what is the ideal size for cold emails? for reference subject line, how can we scale it to 100 - 300 prospects easily?

[@SaintSimon111]

Subject Header: How to increase your conversions? I’ll show how! Subject Header: How to increase your reach on YT ? I’ll show how! Subject Header: (Name) How to increase your reach on YT? Subject Header: (Name) How to increase your conversions? Subject Header: Looking to increase your reach on YT? Subject Header: Increase Your Reach & Gain Loyal Followers! Subject Header: Gain Passively Leads From Your YT Shorts! Subject Header: Having Trouble With Your YT Shorts? Subject Header: (Name) Quick Question Subject Header: (Name) Hey what do you think of these possible subject lines? Which are good to use?

[@ovan5316]

Hi Patrick, this video is pretty interesting for me but I have some concerns whether it is appropriate to prospects from Export- Import Industry. Cuz I am a newbie at the Export Sale Executive position

[@patrickdang]

Hi, these strategies are pretty general and can be applicable to any industry. With that said, you have to try it out to see if your specific target respond to them. Thanks for watching.

[@ovan5316]

@@patrickdang okay, i got it. Thank you very much

[@imrankmujawar]

As we do help banks for instant approvals of loans and reduce credit losses, Can you help me with a subject line?

[@jayduong9838]

Theres one time I forgot to put in a subject line on my email campaign . And had 67% open rate. Showed it to my mentor, he said, how de fk u get 67%, im spending weeks to come up with killer subject lines and losing to no subject lines. Moral of the story is, it's viable but don't do it too much. The art of surprise is a viable technique when it comes to this job

[@patrickdang]

That's an interesting way to stand out from the crowd. Thanks for sharing!

[@sidocean563]

Hi Patrick I m HVAC Consultant. Can u suggest a good subject line for cold emails .... for Architects

[@DaveLorenzo]

"Save this email for when your AC breaks this summer..."

[@yadurujaswanth4054]

How to avoid email going to spam. I have been sending emails but they are going into spam n no open rates. Please can you say us any tips to avoid spamming.

[@patrickdang]

Hey Yaduru, yeah there is a way to increase the chance your emails don’t go into spam. I’ll make a video about that in the future.

[@GrowWithWill]

How many external links are in your e-mail? That can be an easy reason as to why your emails are ending in spam.

[@YourBFFMegan]

@@GrowWithWill Also, the subject line!

[@adamchesney6682]

@@patrickdang That would be awesome. I have no Idea how to keep my emails from going to spam.

[@lessdatesmoreonmyplates1457]

@@adamchesney6682 You need to use a mail warmup tool, mymailwarm works great.

[@lars8507]

Honestly, your subjectlines are very sales related, i did not find any succes using these kind of subjectlines..

[@patrickdang]

Thanks for sharing that. Now to dive deeper to see what's going on, can you tell me your Open Rate % for your emails, how many emails you sent, and can you send me what you actually wrote in the email. You can reply to this comment or email me at [e-mail]. There could be a number of reasons why you don't get a response. So based on your comment, we don't have enough info to see what the issue is.

[@psychologymotivation5108]

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[@udnsmarketingsolutions]

Wow thanks for the information. I also did a video about this. I would love you to check it out and share your feedback about this.