Every Shark Joins The Cycloramic Feeding Frenzy | Shark Tank: How It Started

Cycloramic is an app that does 360 pictures on your iPhone with a totally unique kind of technology. All of the shark saw the value, so how is the company doing today?!
» Subscribe to CNBC Prime: cnb.cx/yt
The Sharks are looking for the best products and businesses America has to offer. Hopeful entrepreneurs come to the Shark Tank seeking an investment to start, grow or save their businesses. If the Sharks hear a great idea, they’re ready to invest using their own money. And they’ll fight each other for a piece of the action. But first, the entrepreneur must convince a shark to invest the full amount they are asking for.
This Emmy Award-winning show has been the launching pad for some of the greatest products ever sold. The Sharks, Mark Cuban, Kevin O’Leary, Barbara Corcoran, Daymond John, Lori Greiner and Robert Herjavec (along with other celebrity guest sharks) have made deals with - or passed on - some amazing brands: The Squatty Potty, Simply Fit Board, Bombas Socks, The Ring Doorbell, Scrub Daddy and The Original Comfy - to name just a few.
Shark Tank celebrates entrepreneurs.
About CNBC Prime: An entertainment network with a programming slate that is an extension of CNBC’s distinct brand. The entertainment-focused block in primetime includes programs such as Shark Tank, The Profit, Jay Leno’s Garage, American Greed, No Retreat, Undercover Boss and Secret Lives of the Super Rich.
Connect with CNBC Prime Online!
Visit CNBC Prime’s Website: cnb.cx/prime
Find CNBC Prime on Facebook: cnb.cx/fb
Follow CNBC Prime on Twitter: cnb.cx/tw
Follow CNBC Prime on Instagram: cnb.cx/insta
Every Shark Joins The Cycloramic Feeding Frenzy | Shark Tank: How It Started

[@cclemonb1222]

You can tell he's a tech guy because he's not a good salesperson at all - instead of charisma and smooth speeches, he's just presenting his precious baby in the bluntest way possible. So happy that his talents were recognized.

[@danl.4743]

Many times that's the best sales pitch.

[@Sunshine-zy7fe]

So true!!

[@kingrobert7246]

well he cleaely is a good salesperson, he's honest and doesn't brush over the problems

[@shxuntz]

Wow, not only did the Sharks offer him a much higher valuation than he himself proposed, he also reinvented the business after seeing how his technology was no longer relevant to the market. This is great determination, agility and perseverance there. Super amazed and inspired!

[@ryanlawton8589]

What did it become? I looked but wasn’t able to find anything, I assumed it went under

[@Carlito1980]

Why do you say the technology wasnt relevant later?

[@wmahmoo]

@@Carlito1980 most modern phones don't stand flat

[@mitchellkoch3065]

@@ryanlawton8589 it became Car360 and got bought by Carvana for $22 million. He repurposed the technology to provide 3d interior photoscapes of cars. He’s a genius for adapting instead of doubling down.

[@GAADAAR]

That was the reason the sharks offered higher valuation, they new the technology could have other applications

[@vineshen3599]

He came in valuing his company at $1.8M and walked out with a valuation of over $3M.

[@ManrajGrover]

I've never seen a company being valued more than what founders asked for on shark tank.

[@715SF]

@@ManrajGrover it has happened a few times

[@hotman_pt_]

@@715SF but mannn, he came asking for 80k, he ended up offering 1 million! How crazy is that??

[@jaimhaas5170]

Why is math so hard for you? He came at 1.8 million value at the start.

[@brendane3283]

That's what happens when you have an unique, useful product or service: demand is high, price goes up.

[@ZevMeth_originaljewishmusic]

You could tell this guy is a natural tech genius, and that this offer and pitch was genuine!

[@rohunsaigal2576]

You can tell he's genuine because he didn't play up the natural rotation, he let them find out for themselves

[@justinongstation8233]

The looks on the sharks face, when he told him that the phone is spinning not the base

[@virtuallifesocialexperienc4293]

I'm shocked too. I thought it was using a rotating platform. But creating software to let the phone rotate on its own it's one a something interesting

[@SankofaNYC]

It’s honestly very interesting and I’m just surprised that, even if it was just as a gimmick or something that no big cellphone manufacturer, social media company, foreign knock off conglomerate, or tbh anyone really has even tried to find a fun or useful application of the technology… like it’s definitely odd and a bit of a novelty, but it’s novelty that I would have expect to be run through atleast as much as like selfie sticks or something

[@Jqlife]

Mark with the "you done paying games with these guys bruno" 😂 I would've fainted right then and there

[@brianfrancishume]

Impressive. I liked how he'd smile slightly during the negotiations while the others had their shark face on.

[@chrisnipper8573]

You know you are Golden when the Sharks are All Making Offers, Joining each other and Instantly throwing Another Shark under the Bus lol

[@olypics1232]

Mark was stumped when he heard the phone spins not the base !! And he knew he had to grab the deal.!!

[@BitsAndPiecesContent]

Mark shared this story in a talk at an event. Finally got to see the deal in Shark Tank

[@adingdingdiiing6740]

Yeah, I was watching this and thought "there's no way that app would survive." But they he found another way to use it, and they got bought out. Great turn of events for him.

[@ryanlawton8589]

What did they use it for/what did it turn into?

[@adingdingdiiing6740]

@@ryanlawton8589 they shifted to taking 360° photos of cars. Shortly after it was bought out by one of the big used car dealerships (Carvana) for 22 million.

[@Carlito1980]

Why did u think that?

[@cellodabest]

@@adingdingdiiing6740 they should’ve got real estate agents to use this to take pictures of rooms

[@EntertainmentReviews001]

Yes Mark knew too, but hoped to sell the app to Instagram or Snapchat.

[@Settiis]

That was the strangest shark tank scene I’ve seen. The Sharks must’ve seen a huge value with the product

[@salonasharma1451]

They probably thought phone companies like android and apple would fight to take this from them.

[@ryanlawton8589]

Crazy thing is it didn’t work out

[@amazonjunglez1188]

@@ryanlawton8589 it didn't? How because he just said himself that he partnered with Havana for a better one? You mean the original one that didn't work out?

[@davidleonard7439]

@@ryanlawton8589 it did work out smh. The company sold for 22 million

[@Daan-yt7ry]

@@davidleonard7439 The app didnt work out at all, it was a short term hype. The entrepreneur itself did work out. Not many could reinvent their technology like that. Without him the company would be dead

[@ronabjore4627]

so we really should give this man a huge thank you coz we are benefitting a lot from his technology especially from viewing the product when shopping.

[@ff2017]

This could theoretically have been the best shark tank result for a deal that was made. In 2018 Carvana was around $15. During the lockdown and reopening, the stock went to as high as $360, , for a 20-24x return if he kept the stock portion of the buyout and sold at the highs.

[@amit4Bihar]

Man, if he cashed out at the right time which is highly improbable, he would have made 100 million dollars on carvana stock

[@kyoza1911]

Shark face is priceless when he told the phone spinning it self.

[@small138]

the french accent is MAGNIFICO

[@davesinaga46]

Moment when Mark gives Bruno half smiles and laugh, the deal already done 🤣

[@mandlas.4305]

Bruno is a tech genius. Mark saw the value of the app and immediately offered crazy money

[@kathycutshaw1541]

Most genuine guy I ever seen on shark tank

[@kartikbansal3107]

“You done playing games with these guys” coolest thing Mark could have said 😂

[@robbiegarnz7732]

This was the right deal for him. I’m glad he pivoted and made money!

[@Kriptiko]

What a throwback. I remember my iPhone 5s spinning like it was possessed after getting this app. Legit the most fun I was having at that point in my life.

[@Yandi-fg7zw]

Mark said in an interview that the reason why the app failed is bcause the newer generation of iphone has a curvy edges, make it no way to let the phone stand by itself, let alone rotate. Lucky that Bruno is smart n creative enough to make a use of it for other application, the 360 car or whatever it is

[@shivinunitholi2493]

This episode looked so surreal! Man, this guy struck gold with ST

[@winreacts6528]

You knew the second this person said the phone rotates itself, MARK was ALLLL over it, considering he is a tech person himself.

[@TechVistaHub369]

Wow! What a great app. This is a remarkable innovation. Incredible Job Bruno.

[@Yandi-fg7zw]

Mark is awesome. Often times he be the last one to make an offer as he first listen to others, conclude it n go with an offer that beats all.

[@centigradz2centigradz289]

I love how this product is so good that Bruno is making the call.

[@TechVistaHub369]

No doubt! America provides incredible opportunity for entrepreneurs.

[@helmirizal6477]

Greatest pitch, simple and elegant

[@fiaf3395]

Mark totally foresaw the future sale! Kudos Bruno!

[@PracticalPerry]

Bravo to Bruno (guy has a French accent), you kept at it even when things got tough. The market constantly changes and one must keep up, in this case it was a related reinvention. Huge success like Mark said at the end of the video.

[@ryanbrimson8238]

French accent maybe cause he’s french?

[@jamminonda8237]

Good for him! He got an amazing deal in the tank, taking into consideration that there are only a few phones which are not round edged and can be placed on their edge...

[@TechVistaHub369]

As an Indian I can emphatically say America is the greatest nation on earth because of its extraordinary entrepreneurial talent and culture and zeal to succeed. Such entrepreneurial talents are rare to find in other nations, but in America its plenty.

[@sdawg573]

spain is clear

[@mostpassiveuser8904]

Your name is Benjamin Kennedy wtf.

[@anazi]

Wow I always thought it was a dead deal since the iPhone 6 launched since it could not be standing by itself. I was like thats the worst deal ever. But looks like Bruno worked very very hard to return their money exactly just to not lose face. What a man !

[@ArmedAngler]

Oh I thought for a minute that he abandoned the first company after receiving 500k and then started a new company. Respect to him for reinventing the company so that they still had their equity!

[@stevenygabbyperez695]

As I was watching I felt like Mark expected other applications for the technology and that's why he valued it so high.

[@TheHiddenNarrative]

What a brilliant guy. That's the takeaway I had from this.

[@shivavrd2154]

@4:00 The way he said "you two got a deal" like "you got the employment in my company" is so satisfying 🤣

[@AxelVique]

Mark's face tells the whole story, they were amazed and intrigued.

[@kba]

When I saw this pitch on YT Shorts I thought it was edited, I can't believe how smoothly it went for him 😂

[@DetailxpertsNet1]

What a turnaround! Great deal!

[@davidkuo5702]

amazing story demonstrating the importance of persistency and creating a value that solves problem worth solving.

[@kidsliketolearn]

Great show. Great bunch of sharks.

[@ignetiusrapelwana2208]

This guys a real engineer!

[@999LightBeam666]

The look on Mark when he said "the base doesn't spin, it's the phone that spins"

[@iTrunksHD]

I believe Amazon uses this technology, for example if you want a couch you can 3D see if in a specific area in your home with the camera. Genius!

[@KB-lv3vo]

Never stop! Love this guy

[@aquajak]

Wow great app! can be used for Building inspections. Event pictures, set up pictures, secret services and even the military if the smart phone is robust enough. Definitely not a free app, would have to charge. Especially if it can do it on it own.

[@andrewtodd9103]

This is one of the stupidest things I've ever seen

[@SSCHI376]

@@andrewtodd9103 Who has two first names? Only your parents would be stupid enough to name you that.

[@mubieloize2962]

Lori sit down! 🤣🤣🤣

[@milcoltove]

His a tech genius!! And he can adapt

[@henryzhao4622]

This is a true legend

[@TechVistaHub369]

Great Innovation! I am speechless.

[@theempire00]

Lol Lauri throwing the other guy under the bus like that 😅

[@Ezio-Auditore94]

I love when software unveils new capabilities with the exact same hardware

[@pointmanactual7893]

More proof that it’s not really about the investors, but the power of prime time tv.

[@woodworkingaspirations1720]

Brilliant innovation. Beautiful deal.

[@neilpm12]

Great pivot

[@Verton_D]

This is mind blowing. No body is concerned about the suface and no body is asking about rounded phone frames. It would be best if he sold a phone case with a flat edge on it.

[@smaswqa4208]

Kevin oleary always makes sure he let's the audience know when someone gets thrown under the bus

[@S0o0oSmiiley]

I loved the Car 360 on carvana when i bought my car. Didn’t know it started on Shark tank.

[@Cardia91]

Amazing pivot!

[@davidyoung8079]

I'm happy for Bruno

[@monisankarnath]

Versatility in that man really nice

[@sergeshow4292]

I love this guy.

[@stylesz1641]

I love updates

[@nityanandshetty2763]

You done playing games with these guys Bruno? 🤩

[@Sunshine-zy7fe]

0:47 was his thuglife moment when the sharks' were flabbergasted... Amazing innovation!!! 🤩

[@misssocrates3442]

Love it when Kevin gets ignored 🤣🤣

[@Indian2855]

Never Stop Believing ..

[@Arcane162]

LOL love this vid.

[@global4508]

I love how Lori always gets free rides

[@martianvideo]

250k free ride 🤣😅😂

[@cal3669]

@Sassy Rooxc yeah lol...

[@snjvbss]

She ditched that other guy so fast

[@joelkoo2550]

i wouldn't say free rides. shes got a good track record on the show!

[@alichehab5804]

Impressive

[@AntonioRamirez-js3ny]

He said it can work with any phone, ha funny bcuz not a lot of phones aren’t flat and will stay up but seeing where it went from phone rotation to caravana is crazy. Good job.

[@rahul_spawar]

Imagine someone offers the same deal in the latest shark tank season

[@moviesandmusic9250]

When Mark offers the 1M he really showed us who is the real shark... i really loved that one even it ended up 500K

[@aznblueboi916]

That okay at 2:13 sounds exactly like that meme of the guy saying okay

[@Ovais_Siddiqui]

He didn't oversell and that's why he got a better deal than he asked for.

[@Milestonemonger]

Never give up

[@Lazzarofenicio]

Best Shark Tank deal

[@asteroid211]

“Can you just calm down for a bit” 😂

[@roncho]

The face of sharks is like what sorcery is this 😮

[@lightsaber7863]

honestly 22m was quite low, he made 1m revenue from a couple months and that new product is amazing, he could've made much more than 22 but anyway so glad he reinvented and did so well, he seems like a mastermind technician

[@tpndgo2061]

22m in cash and " staff " .

[@tbprofile1295]

​@@tpndgo2061cash and 'stock'

[@ledepart.design]

Daymond offer was the best !

[@sumittrox143]

WOW. Just curious to know, which season is this episode from? Any help will be appreciated

[@hazimhfiz]

Genius guy

[@LuckyEyesofChocoboy]

I literally drop my jaw when the phone rotate on itself, but then mr kevin came up with his royalty deal, i rolled my eye immidiately 🙄

[@ihatesmurfs84]

Bro I seriously do this with my moms old Nokia (but without camera ofc)

[@hugodavidcampos8975]

Wow nice

[@milksteak9213]

dude banked

[@nocommiesallowed7637]

Actually cutting edge the tech will have better application for sensors or acoustics

[@suecasillas6058]

SIT DOWN LORI that was hilarious

[@fayfeiloakitohi8765]

How would it work on a phone with rounded edges. I doubt that’d stand up and rotate with the app.

[@arhagamer2510]

hes genius

[@ml2144]

Amazing tech, however this is dependant by the shape/case of current phones?

[@clipsy9931]

I’m just curious about what the sharks saw in this company. The app itself was nothing groundbreaking really. It just vibrates and moved the phone around and the risk that later phone models wouldn’t support this feature (which the didn’t). Why were they so confident going in?

[@rpatel6461]

First time was just getting lucky, second time he proved it

[@roby9542]

Mark is the best hahahahaha

[@rightright6582]

Why did sales drop? Well the iphone was redisigned with a round bezel( not square bezel anymore).

[@selinaaguayo5514]

Wow 😮