Everyone Is Saying The Same Thing About Clickbait

[@thecroft6070]

"The Death of Clickbait" image caption is top-tier clickbait

[@0venchip]

Spot on

[@ronniepye]

Thats kind of the point of the headline...

[@TheRestIsEntertainment]

They didn't see this coming...

[@DoctorSinister1]

@@TheRestIsEntertainmentNumber 20 will astound you!

[@MoonbeameSmith]

Not clickbait if they deliver :)

[@johnbren1351]

These podcasts are becoming essential listening. The picture of the entertainment world you are building up week by week is helping redefine the way I digest media. And beautifully presented.

[@jamieemerson2741]

Thanks for mentioning Will Hayward’s substack newsletter. I subscribed and after reading for about five minutes was considerably better informed about Welsh politics and how devolution actually works (I’m English and have lived in Wales since 2020). And I didn’t have to scroll past a single “One weird trick” or “You won’t believe what they look like now” advert. Incidentally my favourite ever Wales Online story was about a very gruesome murder…committed in England…in the Victorian era.

[@BATDOYLE]

Marina's candid honest insights are a breath of fresh air in a world of stench

[@ScottRae]

Actively block Reach websites because of their cookies, clickbait, poor quality and advertising. Also can't quite square the circle of Mirror and Express being under the same owner, and god help all of those local titles and their stories of what chocolates are being cancelled or brought back from the dead. I've got more respect for Murdoch titles, and I'm a Guardian reader. You're so right about the importance of local news though

[@chrissiejenkins9124]

Those Reach pages are so full of spammy adverts they become unreadable. I click out of the page as soon as i realise what it is. No point in even trying to read the article.

[@bishwatntl]

You can almost guarantee that you'll find such pages if you click on News on an Android device - nearly all the links from Google News lead to a Reach "story".

[@stephenhough4957]

But don’t you want to know about the item in Primark that shoppers are calling ‘a bargain’ and ‘almost as good as Hermes’? Surely they’re paid adverts?

[@kevinjones4559]

We now know what happened to the Dulux dog.

[@roymatthews8500]

The topic of advertising is particularly appropriate because the amount of adverts in these youtube videos is getting ridiculous

[@TonyP_Yes-its-Me]

My favourite local "news" item, was when I searched for info on an attack at outside my local McDonalds, and found the main story was that a Big Mac might cost £50 by 2050.

[@joetrent4753]

Every time Marina introduces herself it's like she is concentrating very hard to avoid messing up her intro, then with a satisfied grin towards Richard at the end when she gets it right 😅.

[@nixxie2390]

Maybe she should start getting it wrong on purpose and go full circle!!

[@boreilly82]

I like what you've done with the headline! 😂

[@EleanorPeterson]

Hey, Marina? That top: I... see...dead...Tribbles...

[@Roger101Watson]

Could.. be.. Trouble

[@nilsdesperandum8706]

My takeaway, Hallmark should start making horror movies.

[@Reprint001]

They already do!

[@SlowMotionAtomicBomb]

Christmas Nutcracker sounded like it was going to be one!

[@jamesbmcauley]

kzbin.info/www/bejne/onSbm3WpadiIj7Msi=L7at85YxGT63cegF

[@ryanboyd4770]

Hal, the mark of horror

[@andycain4351]

That might be the greatest idea I've ever heard 👍

[@mrbumbumwilly]

I run a local facebook community group and we banned all the local journalists as all they did was publish links to their clickbait articles

[@alanrbooth43]

The line of the episode is Richard quietly saying "Robbie", to "who is your favourite Fowler?"

[@PaulHaigh072]

When you showed all those icons I realised the thing they all have in common is that I’ve blocked nearly all of them.

[@andrewmoore0]

Rarely read the comments, but knew there would be some great stuff on Marina’s outfit!! The internet did not disappoint!!

[@redjacc7581]

Its interesting how the video games industry has been lambasted for the violence in games causing mass shootings and yet the violence in films is perfectly benign.

[@NickDusting]

Always worth listening to and now a joy to watch - including the worlds first Ortrich - human limb and head transplant!

[@thebagelsproductions]

I was hoping to see a giant speckled egg being incubated when the camera panned back

[@NickDusting]

@thebagelsproductions maybe next week Marina will have hatched. ....

[@interestedlen8823]

And today Marina has come as... a little cloud😁

[@RobDW24]

Getting in the Halloween spirit. ☁️

[@sloveniadave]

I thought she was autinioning for Dr Who

[@Matthew-bu7fg]

i actually quite like the jacket lol

[@Matthew-bu7fg]

27:24 - I imagine another reason why they elongate article lengths down a page is because as you're scrolling through the article, on the sidebar on the right hand side, they have all other stories "which may interest you". The longer an article is, the more of those possible interest stories you pass on the way.

[@archwombat9250]

I fully concur with the Reach comments. The Liverpool Echo website is absolutely pointless. Completely unusable and I never risk clicking on any Liverpool Echo news anymore as it is beyond infuriating.

[@sandrahughes8645]

Ditto.

[@stephenhough4957]

Totally agree. I wish I could include ads in this post as I’d do what the Echo do and start an article then put 4 ads in, followed by 2 lines, followed by 3 more ads, links to other articles you’re not interested in as you’re reading this article! Impossible to read

[@archwombat9250]

@ yes! And don’t even differentiate font style or size between ad text and article text. “It has been reported that The Albert Dock will be hosting a special event this month. Have you been involved in an accident that wasn’t your fault? The famous landmark will open its doors to a world leading attraction. Looking for singles in your area click below.”

[@CoastersandPop]

Richard!!! Same birthday here, agreed, Xmas cannot happen until after our birthday!

[@chrischarlescook]

I worked for Reach, as a photographer, via a local paper for 6 years. I covered over 2500 assignments across a range of subjects. It was an amazing job. Then in 2020 it all changed with Covid. They shut the newsroom down, which broke the team up and made everyone work from home. Slashed the budget to nothing and got rid of the photographers. Now it's just Stacey Solomon, police retweets and click bait rubbish. Many of my colleagues went to the nationals. But they still work from home. Which just doesn't work with journalists. It's a race to the bottom now.

[@aliflanagan7669]

Love the shoutout to the Bristol Cable! Top tier journalism, very proud to have them in our city.

[@J.Blogsblues-ns4to]

I have a question... Their are charity muggers who populate the repeat channels such as ITV3 and Dave for example who plead for our £3.00 a month donations to help save cruelly abused animals, sick children, cancer sufferers, Alzheimer's patients and others. All are worthy causes but it does get a little overwhelming seeing the fairly distressing ads every fifteen minutes, So I wonder how much they pay for the advertising and how many £3.00 a month people need to sign up each month just to pay for the advertising.

[@thomasdalton1508]

This is a problem with a lot of charities. Their cost of advertising is two thirds of their budget. When I donate £3, I want you to spend £3 on charitable work. I don't want you to spend £1 on charitable work and the other £2 on getting someone else to donate £3.

[@Gordon.Pinkerton]

"Charity muggers" refers to street fundraisers, because like muggers, it is a real, in person interaction between the fundraiser and the member of the public centred around one party extracting money from the other. Television, online or print advertising is not "charity mugging"

[@Gordon.Pinkerton]

​@thomasdalton1508 charities wouldn't be able to do the good work that they do if they did not invest a good portion of donations towards further fundraising. If 100% of donations went directly to funding the projects a charity runs, there'd soon be no more projects due to a lack of funding.

[@J.Blogsblues-ns4to]

@@Gordon.Pinkerton 'Charity Mugging' is not an official term and I suggest it is equally applicable to those do it in the street or those targeting more vulnerable people by persistent distressing TV advertising.

[@Gordon.Pinkerton]

@J.Blogsblues-ns4to mugging is an activity that takes place in person, you can't do it online, over the phone or by television. The term exists specifically to refer to charity fundraisers who stop people in the street to try and get some money from them. It doesn't make sense outside of that context

[@achatwithalex474]

Marina in hibernation gear. Richard “special games, special prizes”, so up to date on KZbin trends

[@johnnoon9498]

Hallmark ability to make the same Christmas movie thousands of times but just change a location and the lead actress's occupation is quite the grift

[@tinglestingles]

New job opportunity for Reach 'journalists'?

[@stephenhough4957]

It’s always a busy executive from a big city who has lost the magic of Christmas but on returning to her hometown meets a childhood sweetheart who rekindles the magic of Christmas in her and they share the magic of Christmas together in the last 5 minutes.

[@ChrisH78]

Loving Marina's fit on this podcast today

[@stephentaylor3756]

Came for the clickbait. Stayed for marinas outfit.

[@lorenzo6053]

The deriliction of duty of Local news papers in the hands of Reach PLC has had material impact on those communities. The benefit is the wonderful reporters who have taken the risk of going alone to start thier own local, a substack or similar doing great work. Reach will eat its self with AI, hopefully.

[@fusi56]

How is it possible that Richard makes no mention of the sheep in the room?

[@billybob-bm4mn]

I see what ewe did there 😊

[@sarahsue42]

It's just em-baa-rrassing isn't it?​@@billybob-bm4mn

[@fusi56]

@@billybob-bm4mn Best response!

[@JonathanB6023]

Was waiting for him to address that 'woolly elephant' in the room but it never came. Maybe he thought he wouldn't say anything so he could read all the takes on it in the comments. A leopard in sheep's clothing? A sheep in leopard's clothing?

[@fusi56]

Regardless, all the comments have added to my enjoyment of the podcast !@@JonathanB6023

[@steveb1972]

I’m so glad my Mum bought me up on behind the scenes and special effects documentaries. The most grisly movie - just rubber and ketchup mate! Lol

[@redjacc7581]

the guardian and resposible reach in the same sentence IS THE definition of insanity. LOL

[@sijohnson5632]

Is Marina trying to catch a trout?

[@GrahamCStrouse]

😂😂😂

[@SiobhanWilsher]

Wishing I could come to the live show, but it’s a hell of a long way from New Zealand. Good luck with it, I’m sure it’ll be a blast.

[@craigfirmstone9687]

Fascinating insight into horror. Thank you. Maybe this genre is keeping cinema alive ?

[@KristineMaitland]

Just as blaxploitation did in the 70s?

[@MrGrantspants]

‘Everyone is saying the same thing’. That is one internet tag line that drives me mad, in this world of binary trending that we now exist. Urgh.

[@lisataylor9604]

Im older, 56 , go cinema every Monday , and see numerous films of different genres , and there is a group of us who go , mostly over 50 ! We go because it’s cheaper on a Monday , very expensive to go cinema now

[@EllisBowyerArt]

I couldn't help but laugh when Richard was talking about AI generating film ideas, as he was describing Awesom-o from South Park perfectly 😂

[@ChrisH78]

The best thing about the horror streamers is the amount of incredibly good foreign horror movies you can find. Horror is a universal genre than transcends language.

[@thescowlingschnauzer]

The dedicated horror subscription services also happen because the distribution rights on horror movies tend to be in fewer hands. Comparatively, studio movies are completely tied up.

[@lips5913]

"You don't need to pay this person this much..." If only the BBC realised this! I'm firmly of the opinion that the BBC could limit all salaries at £100k with very little loss in quality. Go on, why not try it!!

[@maryt8600]

I don't understand why they can't consider themselves a nursery testing ground. Constantly finding new talent hence cheap salaries.

[@lips5913]

I agree, there are so many talented people out there and thanks to you tube so many have already polished their presenting skills. The old argument used to be that the BBC needed to pay these salaries because of competition from the commercial sector, but I now feel the BBC sets the salary benchmark.

[@keithyork8226]

This makes me feel so wildly out of touch with the contemporary entertainment world. I read books. I listen to radio 4. I watch b&w movies.

[@DoctorSinister1]

Marina does a great Cruella De Ville cosplay.

[@decam5329]

How many Muppets died to make that?

[@Stu939]

I was thinking wombles

[@seanfaherty]

and still looks good

[@martinbrettcom]

She is dressed as Orville’s cousin

[@ypure3859]

one of the best horror that zero people talk about is Don't look now. with Donald Sutherland

[@stephengreen6683]

I saw the advert and took its advice

[@vdudya]

Richard will watch all of those Hallmark movies but hasn't seen the first Joaquin Phenix Joker? 🤔

[@kieranmccarthy4407]

Let's not forget that Arsenal got there first with the 1939 film The Arsenal Stadium Mystery featuring several Arsenal players and members of staff such as Cliff Bastin and Eddie Hapgood.

[@euansmith3699]

17:56 Marina brings a phone to a podcast, while Richard brings a pen 🤔🤨😄

[@ypure3859]

Stone Wall Tapes of the 70s. good one

[@AndrewSmithThomas]

"Samantha Caine lives in a small town with her daughter. Eight years ago she emerged, two months pregnant, from a nearby river with no memory of her past or who she is. However, she's getting closer to finding out about her past." Best Hallmark movie, ever.

[@1pauljs]

17:35 is Richard finally trying to tell us he’s a machine?

[@BravoManUK]

Thankfully, only half a dozen polar bears were murdered to make marina's outfit.

[@jnielson1121]

Good point. What IS George Osborne for?

[@AkiVainio]

Of course, the reason why the remaining big studios don't want to commit to horror is that there is a limited number of weekends in the year and you need to make money in absolute terms to their financial goals, so they will try to spend money on those few "tentpole" releases and get the four quadrants. Sure, horror makes a lot of money, but it doesn't appeal to everyone, so if you need to make two billion a year in theatrical revenue, you can't really do that with just horror.

[@97channel]

The template story has become a boom in the online news industry. "Savvy mum saves hundreds..." "Mrs Hinch fans..." "80's pop start looks unrecognizable..." And, of course, the vinegar story.

[@reggycide]

Today's episode hosted by Richard Osman and Merino Hide. Wooliest outfit ever! p.s. Samara Weaving is my favourite Final Girl (Aussie bias declared). Best Christmas movie ever is Daddy's Home 2 followed closely by Missile Tow.

[@keidilogan896]

Was genuinely confused when she said James Blunt was in a horror film, there was no correction and then she said it again... I then tuned out thinking when did that happen and how out-the-loop am I?

[@rmccaw7]

Blumhouse is the JD Wetherspoon of horror cinema. Which is an admirable and modern thing.

[@albertbrammer9263]

Why is Marina wearing a fluffy cushion cover?

[@NickDusting]

A word on horror and why it's so successful: good horror relies on a good script with relevence to the day - for me it's the best way to poke ireverent fun at the politics or style of the day. The execution does not need huge production costs or stars - so the result is both interesting and inexpensive. As an example of when it can go very well and very badly - Blaire Witch and its far more expensive and far inferior sequal.

[@nixxie2390]

I adore Hallmark Christmas movies (& ones made by Non Hallmark, that are the same kinda thing). I've already watched 8 Christmas movies this year *LOL* - I have to say that I'm not keen on the schmultzy sappy ones so much. I love looking out for the same actors being re-used!!

[@ThisOldManOfTheSea]

My Adblockers handle all of Reach’s guff and deliver me the actual content and some extra whitespace which is tolerable. The big downside is that their headlines are often as closely related to the actual content as Boris Johnson is to the truth!

[@DadgeCity]

Reach is evil and it's sad to see BBC News online copying some of the clickbait techniques, especially the art of the vague headline.

[@giffgaffnettwork5626]

How to soft sell tickets at the Albert Hall, convert sales to dots and reference the dots not the audience! Clever marketing.

[@DJTheTrainmanWalker]

Frankly it goes in cycles. Clickbait works for a while... Till the target audience gets wise to the 'triggers'/'dog whistles' etc...then the advertising/promotional strategists survey audience to work out the next best set of triggers/dog whistles and the cycle starts again. The first step will likely be rebranding 'triggers' etc once again.

[@alisonchristie-upton6212]

Richard, My birthday is 1st December, so I'm the same. CHRISTMAS doesn't start until after! I real pain, because if you want to go out for dinner on the night, then it's Christmas meal. At least you don't have that problem

[@presidentwoodrow]

There’s a theory one of the reasons for the uptick in PIP applications is because of reach/retch websites keep churning out PIP articles

[@bobbyladd]

The Liverpool Echo is awful. It used to be a great local paper. Far too many of their stories are based on random opinions of people on Twitter. eg There might be a story headline 'Ken Barlow to be murdered by Corrie neighbour!' with a photo showing Martin Platt and the first thing you think is " I didn't know Ken Barlow was leaving Corrie" so you click on it only to find the journalist has trawled twitter to find a random comment saying "I think Ken Barlow will leave soon" and someone will reply "yes, David Platt will probably kill him". That will then become a full page story, not even based on any sort of fact or rumour. Just complete made up bullshit.

[@david1731048]

Reach have ruined the local newspaper industry.

[@richardhewitt7097]

Having listened to the podcast on Spotify, the irony of them complaining about ads on sites is strong.

[@sandy_knight]

I'd never heard the term 'last girl' but I know who my favourite is, Jamie Lee Curtis obvs...

[@sanguinus]

Re the horror channels, I think it's less that there's a super committed audience and more that a lot of those films simply will not be shown on the other platforms. The big platforms will really only put on the big commercial hits, and lots of horror falls outside that.

[@andrewpalmer7821]

So sad that the news app Artifact didn’t .take off. It’s AI would re-write the click bait headline and if enough people voted the headline as being click bait it would permanently change the headline on the app.

[@johnthekeane]

Chiswick? Nice!👍😅

[@ypure3859]

the last days of good horror was in the 80s. Blair Witch and exception

[@TonyP_Yes-its-Me]

I recently bit the bullet, and watched the first Terrifier on Amazon, expecting cheap nasty trash. And yes, it was nasty and vicious, but was surprisingly good quality. It looked far more expensive, than it actually was. I can see why it was so successful.

[@chrisc_1012]

Horror works particularly well for cinemas, because of the age groups that are predominantly attracted to watching horror, Is the exact same age group which goes to the cinema the most

[@prosperow]

What a banger of an episode :)

[@bobfish7699]

Marina looks like Homer Simpson Chimney Sweep 😁

[@andymartin6471]

More like a stereotypical snobbish character from Midsomer Murders

[@TheRagzzz]

Richard...they use big enough stars when it suits them. The latest Blumhouse, Speak no Evil has James Mcavoy as it's lead.

[@Tom_murray89]

It seems alive and well on social media

[@Reprint001]

If Hallmark is the future of humanity we're more screwed than I thought we already were. 😖

[@nikbear]

Oh we're proper f**cked we are! 😂 if the Hallmark channel isn't the foreshadowing of the apocalypse, I don't know what is 🤣🍻

[@CoastersandPop]

Horror is bigger than it’s ever been, add in the commercial aspect of horror film festivals, word of mouth streaming numbers and also a huge expansion of conventions has really made horror “cool” again. Sadly this also means we get some absolute dross as studios just see it as a “cash cow”. Horror is also a great tool for reflecting societal worries, fears or concerns, so when we are having turbulent times, you see horror becoming much more popular.

[@Roboto82]

Terrifier is not horror, it's just gore porn for the TikTok generation. Bursts of ultra violence like extended Mortal Kombat fatalities but nothing else of interest. Actually, modern day Mortal Kombat has far more compelling characters and a more interesting story. Still, gets bums on seats I guess.

[@EastyyBlogspot]

The results will shock u

[@TheTrueCyberpig]

I Hate myself for repeatedly falling for click bait headlines. Yet I always do it.

[@stephenhough4957]

Always alarmingly vague and about a popular celebrity - this time of year it’ll be a non-story about someone in Strictly and their ‘concerns’ or something equally vague!

[@diamonddave2622]

The first Hallmark Christmas 2024 movie is directed by Bradley Walsh

[@TR-rz1xt]

My two local papers are owned by Newsquest, not sure if it's much better to be honest.

[@davidraynorsnow]

Think marina on her way to a gala performance

[@Evemeister12]

I wonder if martyn lewis reads all the srticles about martyn lewis.

[@james_9190]

hes certainly reported a few as scams ironically

[@harley419]

Reminds me of the heady days of Lost in Showbiz

[@christopherjeacock9073]

Massive crush on Marina - she’s great!

[@janegreenstock7916]

We've got a great Substack-based news'paper' in Birmingham called The Dispatch. Paid subscription though but I do think it's worth it. I think the mistake all the papers/the Guardian & the Mail made was sharing their content for free online in the first place, to create the expectation which people have then rejected when asked now to pay, and has forced media companies to find alternative ways of generating income to pay journalists

[@thescowlingschnauzer]

In a newspaper, you see a little nub of news in brief among other nubs of news in brief. On the Internet, news stories are competing with Wikipedia and Instagram's infinite scroll. Placement error begets churn.

[@shonawest276]

I do like the way Marina 'physically' talks ie body movement , mouth, voice etc and it's clear she knows and loves her subject and gets very excited about it, but she tends to 'assume knowledge' from the lay people audience and not fully explain certain industry terms or concepts Richard, thankfully, interrupted and explained Reach, I think realising the lay audience may not fully understand.

[@amandaj9854]

Could some of the unexpected F1 popularity be due to the enormous fanfic community? There's 40,000 fics and counting on AO3, with over fifty one-shot stories or chapter updates a day. It's not really far from there to a Hallmark movie.

[@kenphillips5221]

Squirrels are made of marzipan

[@DelosFive]

Maybe the problem is the cost of movies needs to come down? Seems like the cheap ones do better than the ridiculously overpriced/overhyped expensive ones. 😆

[@Elwaves2925]

It can work both ways but the cost of the big budget blockbusters certainly needs to come down a lot. The execs can't get their heads around the idea that more money spent, doesn't translate into more money made. All they want is the next billion dollar movie, nothing else interests them any more. They don't see that making multiple smaller budget movies might get them more in the end. That's why horror can be far more successful financially.

[@NotThatOneThisOne]

It's the cost of advertising that really pushes film costs out of profitability. A huge benefit of horror is that you want to keep it a surprise, so you do less expensive advertising.

[@Theclarklove]

Hollywood does catch up....eventually. When the 'machine' couldn't diverse from the musical or western film, it saw the rise of the indie directors like De Palma, Spielberg, Scorsese et al. Wait till they let a KZbin content creator make an actual film. That seems the natural progression, right?