EXCLUSIVE information about two new WORLD'S FIRST(!) FUJIFILM cameras in 2025

In 2025, Fujifilm will announce TWO new digital cameras that no one has dared to try yet! Here are the first details!
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[@andrea_pizzini]

UPDATE: It uses a vertically placed 1 inch sensor!

[@adamescape9996]

fuji xt6???? any news

[@RonScibilia]

So it's an RX100 turned on its side? :)

[@striple6752]

I don’t see why someone would use half frame fuji instead of an iPhone xD

[@dailledrime]

will it have interchangable lenses?

[@typeology8266]

Sounds silly but let's see.

[@thegixlad27]

Both Panasonic and Fuji right now are on some deep drugs. The X Pro 4 should be here.

[@daygon128]

It's wild too because I personally consider them the best camera brands. The S9 was a complete miss and Fujifilm has all but abandoned what made them unique in the first place.

[@carlosamat]

hahaha

[@Shah-jo1pr]

Xt5 Xh2 Xh2 s Gfx Are good man

[@Milan-cf1xe]

​​@@daygon128 The S9 is selling very well

[@nandysullivan3005]

​@@Shah-jo1prnope they fckup for now , until all the bugs fix these line camera not worth it

[@izobrr]

I want a square sensor, so you do not have to rotate the camera to choose between portrait and landscape and decide the aspect ratio in post. Let's extend APSC to square!

[@andreaspostler7519]

Makes sense to me. Can use more of the image circle of the lens. Works great with the existing X-lenses. 5:4 would be great also.

[@cieszewskimariusz]

Same with monitors for images postprocessing. I dont like vertical images are smaller on my display than horizontal

[@jamescaldwell5]

I know it’s unrealistic, but I’ve been wishing that there was a circular image sensor, making the most of the circle projection of the lens.

[@izobrr]

@jamescaldwell5 it could be a square sensor, but a bit larger than traditional sensors, so corners will be vinietted, but if you cut 3:2 horizontal or vertical these shaded cornes will be outside. You will also be able to cut it to a circle perfectly.

[@javaman4584]

Make it *real* medium format: a 60mm x 60mm sensor.

[@Caballeroshot]

So nothing we wanted, no Xpro4, an overpriced medium format camera you can't change lenses and will be out of stock almost immediately, and a digital format only used in 35mm because of cost of film. Absolutely backwards!

[@Ulrich.Bierwisch]

They mount the APS-C sensor vertical and sell this to people who only know smartphones. Probably they offer a horizontal grip for people who want to turn the camera sideways.

[@noopynnus]

So basically a camera grip..

[@Caballeroshot]

made only available to the 20+ youtubers to review and everyone else can fight over the price of low stock and price gouging!

[@ofthenearfuture]

Half frame makes sense for film like with the new Pentax 17, since as you said it gives you more exposures and can save you money. But I don't understand it at all for digital, as it has none of those benefits and will be an extremely niche camera. Sure they can say it's exclusively for vertical content creators, but you can still take portrait photos with any digital camera lol, this doesn't need to exist. The only other way I can see it being successful is if it's very compact, like smaller than a GR or like the OG digicams. But considering they are already releasing the compact X-M5, I can't imagine they can get it much smaller...

[@2z-Productions]

I had this crazy dream Fuji joined the L-mount alliance and made a full frame version of the x-t5. Guess we're still waiting for a full frame Fuji.

[@ivandj707]

Great, two new cameras, wow... I hope they get their AF working right by the end of this decade.

[@ehti25]

I'm a fuji user myself and don't know why people shit on the camera's. I use them professionally and I still love using them.

[@YouTube_can_ESAD]

@@ehti25Because MOST people are morons, like the OP. 😂

[@lelandfitz1762]

Now, we don't want to get greedy here!

[@Studiotek]

@@ehti25 For photography, it is fine... The problem is how bad the AF is for video. Nobody uses Fuji professionally for video work, but that is fine because they are much more a photography-first company anyways. For photography, the AF is great!!

[@fejulegacy]

Professional Filmmakers use manual focus cos they want the full control. Fujifilm delivers professional video specs + Fujinon Cinema lenses pero bueno… und nicht zu vergessen ihre motion picture film stocks.

[@TasteofTaboo]

as a people photographer I always shoot, every photo since forever, in portrait format. To have the same sensor just mounted in portrait would make so much sense for all of us people / fashion whatever shooters. Me and so many other people hate grips or larger cameras for this use case. Means in reality, mounting the sensor 90° rotated would make so much sense in the real-world. And that is not even a thing dictated my Instagram / TikTok… this was even the same before, when shooting for magazines and other print use cases.

[@GregorMima]

100% agree. Would love a 2nd body optimized / ergonomics for portraits.

[@M.Kabane]

You two sound weird..

[@9Mtikcus]

Same I was originally thinking just turn camera on side, but I'm a portrait photographer and 90% of my photos are in portrait orientation, granted I don't have any issues with my current Fuji gear shooting portrait, but, ergonomically it really makes sense. I'm far less interested in a 1" sensor though

[@ivarvicenzoni5776]

A digital Bronica RF 645. Yes please!!

[@TasteofTaboo]

fun fact back in the days there were 6x7 cameras where you can rotate the film back exactly for this use case

[@simval84]

APS-C is already basically the size of a half frame... frame. A camera with a vertical sensor replicating the half frame cameras is not without interest, though the only way they could convince me to buy one would be to replicate the Pentax 17 experience. Meaning, make it a screen-less camera with a viewfinder and zone focusing. Even if that makes the camera objectively worse, it would provide a very different shooting experience which is what a lot of people like with film cameras, the embrace of imperfection and the absence of screens. If they do something like that and make it affordable, I'd be tempted.

[@przybylskipawel]

This is very logical. Half frame from FF is 1.4x crop similar to APS-C, so it would easily utilize their FX lens lineup, as image circle would cover it easily

[@caleblatreille8224]

I wonder if the half-frame camera might be in their Instax line. A point-and-shoot that allows you to capture digital diptychs, and then print them immediately OR share them online would probably be really popular with youth.

[@RiccardoGabarriniKazeatari]

That would make more sense. I still think ppl could just rotate their camera, but ok I guess

[@76steps]

Half frame a cracking idea. That's how a lot of media is viewed and I find myself shooting in portrait orientation more often than not.

[@Caballeroshot]

You're describing mobile phone photography!

[@76steps]

@@Caballeroshot ok sure phone photography with a Fujifilm body where all the controls are there without the use of a battery grip

[@hexotech5202]

well films will never be view in portrait mode. so it nice there wil now be another money grab for cam manufacture to zone in on. this is a terrible idea for content creator i think it best to have a 1:1 or 2x3 Sensor side and allow for binning this way you buy 1 camera that can allow you to shoot your film project when u need also content at the same time. who really want to buying a 1" sensor then another for documentary then another for film. if any one wants a half frame camera just buy a DJI POCKET 3 simple. am sure DJI P4 may that coming in a sensor size of MFT or smaller. if the half inch is price above 500USD it will be a flop ppl spend above that might as will statr think of the FX30 and a few others slighting below that price point. most average jo does not want to spend more than $500 when they have a smart phone in there pocker. yes Smart phone cost more but most have it on contract bases especially if you consider the following brackets. Samsung S series =£1000 average i phone 15,16 = £1000 - £1500 on average over a period of 24/36months DJI pocket 3 is Average = £600 fx30 = £1500. A6700 and more around the 800 - £1000 mark. most will just rotate there device than by just a portrait mode camera. also portrait suck for large group photos. GREAT IDEA, just too late in the social media era.

[@76steps]

@@hexotech5202 Fujifilm sure have a good view on the market and on what sells. I look forward to seeing what they offer the consumer camera market. It's never too late for innovation or style

[@LCDVF]

Isn’t 1.5X APS-C crop already half frame? (Sure it is smaller like 16x24mm but upping it to 18x24mm - isn’t that big of a difference or is it?)

[@dbean5174]

Crop sensor isn’t really half frame. I’d say M43 is half relative to focal length (not size) since it is 2x the M43 length to be full frame.

[@murlidhr]

​@@dbean5174the largest quadrilateral that can be put inside a circle is a square. i believe square sensors will high Megapixels makes more sense along with 3:2 ratio guidelines will help a lot..... will let in lot of light in low light too.

[@MikeRinz]

@@dbean5174 Half frame has a crop factor of 1.44, so APS-C is a lot closer to the half frame film format.

[@luisneumannp2748]

Don't mind the haters (especially in L-mount land...), you're doing great work and it's highly appreciated!

[@genealov5594]

People are forgetting what Fuji meant for many years. In a cabinet, I still have the “Texas Leica”, it’s a Fuji 6by9 fixed lens rangefinder camera . I also have and use the “half frame” 6by4,5 GA645zi. Both fixed lens MF film cameras have the sharpest lenses of the time. For the younger people here, the 645 is a vertical half frame from the 120 film format.

[@frontstandard1488]

Had the GW680iii and made some of my best work with it. That 90mm large format lens is quite something

[@karma13612]

I’m with you, I really wanted a full frame. Yea, they are doing everything in their power to avoid Full Frame like the plague!

[@mvv1408]

MFT would make more sense than half frame.

[@bernios3446]

A fixed 28mm lens? Way too unflexible. I'd have preferred a 65mm f2 lens. Like this, you end up with a wide angle lens for 4000$ or whatever that camera will cost…

[@sisdl15]

Yep, not exciting for me, but I just don't love 28mm as a fixed camera focal length.

[@BradleyHansonPhotography]

I can’t wait for the fixed lens GFX. I’d also love a digital XPAN

[@andrea_pizzini]

XPAN coming in 2028!

[@BradleyHansonPhotography]

@@andrea_pizzini Ha. 4 years is an eternity when you are waiting...

[@tuzuharurakutu]

Can't help but wonder if Fujifilm has data, information, demands we don't know. Do they study the market? Do they listen to us? Who asked for that? Hoping these rumors are not true. It'll not be good for them or us if they lose time and money on products that'll not sell

[@wolfgangpetersun2730]

As always a Great Video ! I think it should be very easy for Panasonic to create both a 3:2 image (or 4:3 in their GH7 MFT camera) and a 9:16 image from the moving 9:16 frame in their S9 cameras when taking the picture, if that's what you want. It should also be very easy to do this in the camera afterwards with a moveable frame. I'm not sure to what extent this could be extended to videos, as the camera's processing power might not be sufficient to calculate this afterwards. But this option would be great for images.

[@NeonShores]

Was really hoping for a square aps-c sensor. That actually would have covered all the bases for social media and normal photos and would maximize the lens image circles and be something quite compelling.

[@frontstandard1488]

In the past Fujifilm made some fixed lens medium format film cameras. Auto point and shoot and rangefinder like GW series. I had a 6x8 which really helped me develop better skills with a fixed lens, forcing me to study composition more. Perhaps the medium format fixed digital is harking back to that, with a bit of Leica Q mimicry perhaps, using the larger 100 mp sensor to crop the file in camera. The GW series had 43mm and approx 32mm lenses on different models, which maybe preferable than just one wide angle. I understand it might lower cost however I'd much prefer to see a new 50mp sensor instead rather than the 100. Some may be interested in the (maybe) cheaper entry into MF, but it's a quirky decision if true.

[@forgottenamericana]

We just want our s1rii lumix.

[@frontstandard1488]

Yes! Although I would not upgrade as the s1r is impeccable for my personal needs. But in 4 years perhaps.

[@VioletGOKU]

I urge people not be distracted by new pointless releases Fuji keeps making, without fixing fundamental issues like bad AF. Keep them accountable to invest in improving things that matter first

[@Mike-qo8nm]

Finally making cameras that focus? Awesome about f ing time

[@tomhopkins3431]

I'm really getting increasingly disheartened by fuji lately they seem to only care about the social media hype train and are doubling down on this idea which is a complete 180 u turn from when they first announced the x mount. I switched to fuji with the xt1 release because they aimed to make high level pro spec cameras aimed at pro photographers that wanted a lighter weight more affordable system than the full frame offerings. That is exactly what got me into fuji but their most recent releases have just gone downhill and they are no longer trying to go after the pro photographer and the cameras are just a let down. I'm seriously considering going back to canon.

[@TedBorel]

Agree! I tried the X-T5, X-E4, X100v and vi. They are neat cameras, but as a Canon R5/R5C shooter, I was not as inspired as I thought I would be and just went back to my R5. I would like Canon to make an X100 or A7C-size camera with RF mount (full frame). I think while Fuji and Sony, are on the social media hype train, Canon is lurking in the background mostly focusing on pro-level photography & video. Canons are just reliable work horses that produce great images. No frills. Not a lot of hype. Just pro-level.

[@williamcavanaugh737]

Same reasons I went back to Nikon.

[@visionz_n_media]

I’ve never understood the jumping ship mentality. I shoot with Fujifilm, Sony, Nikon and Canon. My main Fujifilm camera is the X-H2 and honestly I love it. I don’t think I can say anything about that camera is a letdown. I mainly use it for photography but even the video specs are more diverse than any of Canon’s and Sony’s $2k bodies. The AF is more than sufficient for photography but when it came to video I honestly got the X-H2, to take advantage of all the amazing cinema lenses that they make for XF mount.

[@vidthreenorth4007]

Simply turning an APS-C sensor vertical could be considered "new", but I would like to see them take the opportunity to produce something that really would be new. For example, a 32mm x 24mm format would be a bit smaller total area than a "Full Frame", but more than APS-C. The 4:3 ratio would be helpful for some compositions.

[@vikdaddy]

Just build a monochrome X100, Fujifilm!

[@e.d.s.1644]

fuji should bring a monochrome sensor camera on the market .... XT-5 Monochrome ..........

[@martinsmyth5580]

It would be great if they brought out a monochrome only camera

[@Kylehallphotography]

lol this is the dumbest thing i've heard but i don't do market research.

[@andrea_pizzini]

I agree that this is totally weird!

[@TasteofTaboo]

Another feature which might appear weird but would make so much sense would be a 4:5 sensor maybe with L or the x mount. Would work with every lens would make not only sense for socials but also for magazines. 2:3 is a weird format where you always have to throw away stuff

[@cieszewskimariusz]

I'm not sure about medium format with equivalent of 28 mm full frame. 28 is perfect for street. I bet medium format will never be the choice of street photographers. To me it is to expensive system to live with just one fixed lens. I don't understand what Fuji is doing.

[@rickbiessman6084]

I feel exactly the same. And who buys a crazy expensive medium format camera, only to crop in massively when they want a tighter field of view? Might as well use a smaller, more affordable camera with interchangeable lenses then. I see the appeal of a smaller fixed lens camera with a smaller sensor. But not a medium format chonker...

[@tjschmal]

The Tiktok-Fuji might be successful (if affordable and simple enough), but a medium format point and shoot ? What for ? For whom ? Why ? 🥴🤪🤯😵‍💫

[@LUITESLIFE]

It's so smart from Fuji not to focus on fullframe. They know they cannot compete spec wise, the market would be way tougher. Focusing on apsc and medium format is the way for Fuji imo. I might be interested in the 28mm (ff equiv) medium format, especially if it would have the built in ND filter like the x100vi.

[@karma13612]

Anyone who wants FujiFilm film sims in a full frame sensor is still left out. I bet they would sell out quickly if they ever decided to get into FF. As the saying goes, “It’s all about the film sims”. And no, I don’t want to have to open up some software editing program and fiddle around. I want SOC Fujifilm Film sims.

[@hallmountfilms]

Meanwhile: Everyone anxiously waiting on news about the Sony 24-70 f2.0 GM

[@andrea_pizzini]

Me too, hopefully within 4-5 weeks ;)

[@andyphotoandfilm]

How can you be disappointed with such a fantastic update for the LUMIX cameras? Hardly anyone expected these cameras to get even better, only the hype you create around these announcements arouses some desire in people. Lumix follows a similar, customer-friendly path as Nikon and optimizes its existing cameras instead of constantly releasing new bodies.

[@donaldbate3017]

I loved my Canon Demi half frame camera back in the film days. It had slightly rounded corners to slide in your pocket easily, and I particularly enjoyed the vertical image format. Fuji are on to a good thing here!

[@georgejenkinson9287]

Is M43 1/2 frame size approx?

[@Marc-io6pv]

M 43 is a quarter of FF area size, half diagonally (sort of).

[@metphmet]

Half frame is more or less APS-C . This would be new! The main issue with GFX is the sensor size . It is not that big compared to FF and the lenses are nevertheless big , not fast and expensive. The 110 f2 is certainly very good but it is expensive and heavy for the equivalent of a FF 85mm f1.6 . The choice regarding bodies and lenses in FF is amazing ( except Canon).

[@ToddPangburn]

I like the idea of a vertical first camera. I wonder if it will be EVF only or have a different way of holding the camera than the traditional landscape box with a grip.

[@lelandfitz1762]

Wild news about digital half-frame! I always wished Olympus Pen digital cameras had some kind of digital half-frame features (like making dyptichs in camera). Hope Fuji will have something like that and not only cater to the TikTok-Instagram crowd.

[@RiccardoGabarriniKazeatari]

So (basically?) same sensor but vertical? Ppl too lazy to rotate their camera are gonna be so happy (with their small image in the evf/rear screen). Fujifilm's PR dpt needs to leak more info soon otherwise this camera is gonna be buried under a ton of ridicules... Unless it's actually ridiculous as it seems

[@andrea_pizzini]

UPDATE: It's a vertical 1 inch sensor!

[@frankygamaliano7058]

@@andrea_pizziniso it’s like dji osmo pocket? 😅

[@RiccardoGabarriniKazeatari]

@@andrea_pizzini worse than I even imagined 😅 but thank you for the update! 😁 I'm happy to have switched to Sony, bu sad because I really wanted a Fuji too, like the M5, but with ibis... Not gonna happen anytime soon I guess

[@rickbiessman6084]

@@RiccardoGabarriniKazeatari I thought I could be 100% Fuji’s target audience, but... after trying an X100VI for a day, I ran back to my A7CII. MAN I love that camera! =)

[@stephensears7483]

Sounds great! Back in the day I used the Fuji GA645- a medium format point and shoot that felt like a miracle.

[@kurtpenner2362]

Still hoping for XT-6 in 2025. And AF fix.

[@behnamsadat]

Any word on Sony 24-70 f2.0 release date?

[@bleubaker]

4 Fujifilm cameras I had were great but now the Nikon zf has blown them away temporarily

[@Tinvaak]

So the new Fujifilm is what amounts to a Ricoh GR with a medium format sensor and body. Most people use only one prime lens on their GR's so it might as well be a fixed lens.

[@lelandfitz1762]

Makes sense, Fuji wanting to fix it's customers for their medium format range. I don't think that GFX sells all too well.

[@paristo]

It isn't Half-Frame camera if it has 1" sensor. It doesn't matter is it vertical or horizontal, the Half-Frame camera has imagine area half of the 36 x 24 mm frame size. 135 film can have as wide exposures, but limited to 24 mm wide film. What is what 36 x 24 mm frame was about with 3:2 image ratio. Olympus developed Half-Frame camera by splitting the frame to 18 x 24 mm, to give a film length of 36 exposures to offer 72 exposures. Or 24 frame film roll to offer 48 exposures. Sure it was vertical to viewfinder, as film was moving horizontal as any other 135 film camera, but just frames were cut half. And who guesses what is 18 x 24 mm frame size? It is the APS-C. 23.5 × 15.6 is the sensor size, and it is almost as the Half-Frame cameras had. What is 1" sensor size? 13,2 x 8,8 mm. You can't make it "Half-Frame" by any means, as the Half-Frame defined 36x24 mm frame to be "Full Frame" (Yes, Olympus created the "Full Frame" definition/term). 4/3" sensor is quarter of the "Full Frame". So smaller than it, a 1" sensor can't be by any means "Half-Frame". And if comparing 1" to APS-C to make 1" a "Half-Frame", then it would make APS-C as "Full Frame" (9 x 12 mm vs 13,2 x 8,8 mm). It is just stupid by all means to call 1" by any means "Half-Frame" as APS-C is already the Half-Frame.

[@rumrill5020]

Cameras with 1” or smaller sensors are underrated. The RX100 and Canon digital G line are great for daily carry. If the price is reasonable, and it has decent ergonomics and controls, I may be interested. Not currently a Fuji shooter.

[@showmoon]

I think that that fixed lens is for the street and documentary photographers. It is not easy to carry so many lens. Mostly for art photo people will love the new camera.

[@kenslyder]

Nooo Fuji what are you doing? 😅 I just upgraded to the LUMIX GH7 after using the GH5 after 7 years but I can't wait for Fuji just releasing a camera for video like the SH2s with an autofocus that works like it should in 2025! I would be the first buying it! Thanks for your video man and your work!

[@AngeloRyanMaalat]

I wanted an 16:9 sensor.... Fuji is it possible to just turn the sensor 90 degrees 😅

[@j.sauer.photo_]

The half frame sensor is likely the largest sensor they can fit within their XF lenses image circle. Will be the sensor in the new xpro cam.

[@RiccardoGabarriniKazeatari]

@@j.sauer.photo_ Andrea just said in a comment it's gonna be a one inch sensor though

[@j.sauer.photo_]

@@RiccardoGabarriniKazeatari Yuck. Anyways. That's too bad.

[@karlnotyourbusiness4429]

Why would you need a different sensor when you could use the normal sensor and ignore the unwanted pixels. Would make more sense to rotate a standard sensor to give full m43 rez.

[@Princeton_James]

So glad im done with Fuji. All my stuff is for sale if anyone is interested.

[@Quattro5081]

Because AF problems?

[@BUCKSHOTSTV]

Me too! Made the switch to the Nikon zf with the 50 1.8 and blown away by image quality and focusing.

[@wayfairing_soul]

The portrait shots on your cube are amazing! They look unique, and even the shots of the cube itself are artistic. How do you protect the mirror surface when traveling or storing it? Do you wrap it in cloth?

[@andrea_pizzini]

I wrap it with a black blanket we stitched :)

[@chris5706]

A MF sensor with a 35mm lens will mean you can still have good pictures by electronically cropping essentially giving four useable focal lengths. A direct competitor to Leica Q3. And if they set up a variable FL crop that essentially would be a zoom lens with prime lens quality.

[@CarlosPlazola]

So instead of having the X- Pro 4 we are having these pair of 💩💩’s????

[@dailledrime]

If it's half of an APS-C sensor it will be a kind of 1 inch/super 16mm sensor, which would make happy the users of the old BMPCC OG, Digital bolex, and analog 16mm, who got well equiped in C-mount or super 16 lenses.... Though the vertical frame wouldn't be that handy for most uses (also what's the point on having a small vertical screen on an horizontal rectangle camera? maybe will it be verticaly shaped?)

[@Kliffot]

Rumor was that GFX fixed lens to be a 35mm f/3.2 (eq. 28mm f/2.5) A bit slow if you ask me...

[@GregorMima]

As a portrait shooter ... Damn I would love a cam that is optimized for me. Aka Half Frame Camera ... The consumer future is portrait, both video and photo.

[@PetrKlapper]

Vertical half-frame basically means APS-C sensor in a vertical position with different crops available (from 5:4[or even 1:1] to 16:9 vertical). And, because there's no physical film like in Pentax, it could mean nice SQUARE small-ish body with vertical LCD. Maybe even in some Instax like body form/colors, also optionally producing digital Instax like vertical frames with borders and captions etc.

[@andrea_pizzini]

Just learned it's a 1 inch sensor!

[@PetrKlapper]

Just read 1", wasn't in video I think, but the rest the same I guess. Still half-frame means just "vertical". And if really 1" then the half-frame classification is not ideal.

[@PetrKlapper]

@@andrea_pizzini Yeah, but it means it could be small like some square RX100V, mountable on other stuff, etc. :)

[@estraume]

Half frame could be just the same camera and the same sensor as their normal cameras, just rotating the sensor orientation 90 degrees. They could then even make it with the X-mount using the same lenses as today, just rotating the mount 90 degrees. And they could of cause make a half frame interchangeable lens film camera rotating their X-mount 90 degrees. There are a lot of options!

[@ArtMindaugas]

I like it! -Medium format Sony RX1, sounds great! Just make it really affordable! -1 inch Pentax Q-S1, I love it! With a portrait sensor?! Amazing! That could have the words smallest 85mm lens or a 200mm prime... 🤤 World's best pocketable portrait camera! This one I would consider getting! 😁 I really like the thinking! Add instant sharing onto social media, instant film looks and you have an amazing offer! Smart!

[@ziga1218]

As to the Tiktok camera, rotating aps-c sensor 90 degrees would make more sense than any other sensor. Lenses are available of apsc or smaller sensor so why go smaller? Frankly an Instagram camera with 1:1 apsc sensor would be my preference.

[@soulopticc]

Both great ideas. I often wondered when something like a vertical sensor would come out. I'd like to bet that this is what DJI are planning too. Maybe even a sensor that rotates like in their drones.

[@jordiblanchcosta]

Good idea. Even though, you can just turn the cameras, or even just would let the cameras to select the format internally while operate in landscape cropping what you capture. But not a bad idea.

[@MelvinGarcia]

I’m already saving for that fixed lens GFX 😂

[@youssefhamidi8152]

The fixed lens medium format camera should be an iconic product from fuji. Will compete against the Leica Q at hopefully an agressive price. I think it’ll come to the market around $2999 or $3499. Just my guess and I can be totally off.

[@oblivion_007]

Confirmed:Fujifilm is relaunching Fujica film SLR with new auto focus system

[@FenwayJazzJam]

As far as the fixed lens GFX I don’t see the need for it. If you want something compact get the gfx 100s II with the gf 50mm f/3.5 which is practically a pancake lens. The only reason I can see for this camera is the look they give it which is really not something I’m into. In other words, it better look like the x100 VI. Not really my thing though, the retro design.

[@wilsonsantos384]

That’s the reason I went for Nikon ZF and I love it!! For me now just the XPro 4 probably will not happen.

[@cavb748]

I don't care for Fuji digital cameras but I would buy the medium format camera. Love my GWS690iii.

[@gaming-fuel6250]

Nice…looking forward for the Sony infos…hope you will share it very early :)

[@doniherald7745]

rotate the sensor and voila!

[@andrea_pizzini]

lol :)

[@Reeceness]

Fuji keeps breaking my heart 😂

[@mharding7]

Maybe it shoots two images and stitch them into a full frame file.

[@screamstation]

Half frame for portrait shooting? Are they trying to compete with computational photography, aka mobile phones? Perhaps if they go crazy with lots of AI, god knows, and help us all. Thanks

[@johnpoulter]

Very interesting, especially the medium format fixed lens camera. That sounds reminiscent of the Texas Leica. My dream Fuji is a dSLR with full frame, generation 2 x-trans sensor. I'd swoop on that like a tramp on a kipper.

[@Caballeroshot]

Or a full frame X100 type with a leaf shutter to compete with Leica. I'd buy that in a heartbeat!

[@johnpoulter]

@@Caballeroshot Stick the hypothetical FF 2nd gen x-trans in that and I'd buy it..and I'm not a big fan of rangefinder-style!

[@Nicholas-32]

The Fixed lens 28mm 100mp medium format will kill the Leica Q3. I would have one in a heart beat

[@rickbiessman6084]

I think both of those concepts are absolutely BIZARRE. In my mind, a medium format camera is about maximum image quality. With a fixed lens, sure, you can crop in like crazy because of the large, high-res sensor, but cropping in defeats the purpose of maximum image quality. Even though the loss will be imperceptible on almost any display device unless you crop like a madman, I think it’s silly to use a medium format camera for that rather than a full frame with exchangeable lenses. And then... 1" vertical? If that’s what you want, just use your phone for flips sake! Get a Xiaomi 14 Ultra and put Lightroom on there, DONE, YOU’RE WELCOME. A camera like that makes no sense to me. ...but we’ll see. Maybe there is a market for that, maybe I’m wrong. I think handling and aesthetics are the only real benefit that that camera might have over a smartphone.

[@angelisone]

In 2030, ATG will have ATG's built-in cellphone & ATG's 5.0g ttl built-in wireless transmitter in mirrorless cameras!

[@Anatol19066]

I just don’t understand why some one will buy a camera with vertical 1/2 sensor when already has a smartphone? Fuji will not win a race with smartphones in this segment of the market. Young ppl tend to upgrade their phones every year because it is a trend and because manufacturers improve photo/video algorithms with every other new model. Will Fuji be able to do the same with this new camera? I really doubt. So why Fuji??

[@blinksy7201]

I bet the 1/2 frame will be similar to their instafuji style but digital and shoot video as well.

[@RonScibilia]

A fixed-lens medium-format GFX--a phat Q--has a market--if the price is right. $2500?

[@sgroadie6367]

Fixed lens GFX will follow Phase One XC23 and the recently by the XC40. The Fuji will not be the first medium format fixed lens camera. 😊 And Hasselblad had SWC decades ago in film format. What I would really like Fujifilm to do is the modular GFX they teased before the launch of the GFX 50R.

[@davidcompton4885]

A couple more new cameras to add to the Fujifilm order backlog. They probably will price them way too high like the XT-50 (the only new Fuji camera that isn’t currently out of stock) to try to prevent backlog. Neither one interests me anyway.

[@sentralent1850]

Fuji announcement in 2025, released date in 2025 and available for sale in 2030.

[@knnry]

28mm equivalent? Medium format compact camera? ok I want it. Good bye GRIII? GRIII always in my heart.

[@RonScibilia]

What they need is an Instax/Sofort instant camera with a better digital sensor.

[@mojtabamortezaee8814]

Medium format fixed lens would be nice and great

[@alfo6085]

Rumour of an X-Trans Oz (XTO) sensor. Fujifilm will produce an APS-c sensor and apply a 180 degree rotation, allowing for Inversed Light Path (ILP) technology to further enhance the unique Fujifilm colour science experience. Available at all good Emperor Clothing Emporia.

[@108u9]

If it’s a vertical 1” sensor, it’s really coming up against the smartphone. Or even products like the Osmo, Insta camera module. Never did conclude the RX100 had that much of a significant advantage over a smartphone for the type of photography one would typically use a compact camera for. IMO it’s a hard sell. Happy for Fujifilm to try but it seems like a volume product, which then leaves open how many units can they really sell. It doesn’t seem like a good gateway product nor a loss leader. IMO the product development has got to be extraordinary. So much that the sensor size is very much deeply integrated into the concept of the product. So much so that there isn’t really a sense that even Fuji APSC tech can do what this 1” sensor can but better. Fujifilm IMO has not done this level of work in a very long time

[@sharokinisayo7389]

Hopefully these will be the world's first Fuji cameras that can auto focus properly.

[@_shreyash_anand]

What is shocking is that my X-T30 autofocuses pretty well. Obviously doesn't have all the fancy AI features but Eye AF works well, and its been fine. The new ones are somehow worse. Maybe because Fujifilm can't deal with all the new data, or their ML algorithms are not trained very well, or the 40MP sensor in the X-T5 and X-H2 is too slow. Odd, really

[@Mtbunker]

1/2 frame = VERY SMALL CAMERA - correct?

[@andrea_pizzini]

yes!

[@occipitalexposure5059]

Pre-orders will open in 2025 and backordered until 2027