Exploring LA's Most Expensive Grocery Store

[@SleepyKrakn]

I looked it up because I was curious, employees at Erwhon make less than I make as an entry level employee at my Walmart in Wisconsin. Somethin ain't right 😂

[@AllieFutterer]

You make more than 19$ an hour?

[@MarissaMacMarissa]

How much do they make?

[@glowrillaz]

This store seems like a place made for rich people to avoid interacting with poor people. Or to put Whole Foods in its place.

[@3arthandsky]

I honestly like whole foods and I honestly don't see diffrences between the two stores.

[@hotcheetosgirl08]

You mean Amazon Fresh? Lol

[@amandaadrienne837]

@@hotcheetosgirl08 Amazon made that place so obnoxious

[@destroymalefeminists]

@@hotcheetosgirl08 nigga we got amazon fresh in the ghetto now foh lmao

[@tdd206]

It's the answer to the now all-to-accessible Amazon-owned Whole Foods. We must have a place for the superior people to buy oat milk. They will pay a pretty penny for the privilege of being exclusive. Yay! More money for me.

[@lacedrain]

"It turns out it's a luxury being able to save the environment." I mean... you're not wrong hahaha

[@Bambabababambam]

but he is

[@shyviolets]

rich people shop like this meanwhile those private jets don't fuel themselves 💅

[@Collegestudent23]

Not that it’s “super” luxury but the city I grew up in you had to pay for a recycling bin and for it to be picked up. While In the town I live in now it comes with recycling and is picked up as part of the bill. Yes I know you can recycle on your own and drop it off at a location but yeah… And “sustainable/reusable” products typically cost more. I know this somewhat makes sense bc it’s multi use and because employees can be paid better wages..

[@nobody1748]

@@Bambabababambam no, he isn't wrong. If you think he is then the truth is you're doing better than many many people out there.

[@Amy-kv2zw]

Every time Lucas squints his eyes, purses his lips and pushes invisible hair behind his ears, my depression is cured

[@natalielaura333]

SAAAAME

[@mihaelakatrandjieva6050]

i swear i got that from him and now i do it all the time

[@JuiceMyRandomness]

I do feel this comment ❤

[@zampie9140]

😊😊😊

[@joseeLeroy-gm7ji]

He should be your Dr. Then .

[@jacobcruik]

erewhon... the documentary

[@Sophie_Pea]

There needs to be a sequel just for that end scene

[@elisegooding2604]

Hey, they definitely mark up their products based on my understanding!! We have a COMPLETELY local grocery store in my town and almost everything is reasonably priced. I can get a decent amount of veggies for ~$10 there. Stuff like locally, handmade candles are more expensive. There is definitely a markup for their products, but it doesn’t seem like it’s nearly as much and every single product in my lil store is local.

[@charlene9489]

Where I live, local produce and stuff is typically cheaper than buying other stuff because it is from down the street and easier to transport. Raising the price because it's local is confusing to me.

[@Heljhammack]

I googled it and Erewhon pays average wages for LA. Not even close to a living wage. So yeah idk where the extra money from their prices go?? Love this video and these boys 💖

[@OfficialSparklyPig]

Goes to Bella Hadid's pocket, just like Walmart's ill-gotten gains go straight to the Waltons pockets, who are literally the richest family in the world.

[@sarahtyoung]

i was about to say "maybe they pay their employees really well?" and then i realized NOPE

[@taylorswiftsucks]

i was listen to the video without watching and thought it was spelt air1 until I read this comment lol

[@AmyB369]

Like most other grocery stores it goes to the CEO pocket

[@Fabic123]

@@OfficialSparklyPigBella Hadid is not the owner of Erewhon, why would it go to her pockets? She has a product at the grocery store, she’s not the owner of the grocery store. You do realize that, right?

[@stephaniedavis7986]

Growing up in a ~crunchy homeschool family~ my mom would buy raw milk from a sketchy farm for $5, so it’s really funny to me that it’s like a rich people thing now that they’re paying $20 for

[@jennamcfly]

would you say it has any benefits? i’m so curious lol

[@stephaniedavis7986]

@@jennamcfly I would say absolutely none haha

[@allysonb210]

My homeschool life also involved buying raw milk some random farms... 😆

[@caty0000]

It tasted so much better to me growing up. When we didn’t get it anymore, store milk was hard to get used to.

[@emmag8046]

​@@jennamcfly i grew up on a dairy farm, i cant say i noticed any significant benefits just because of the milk we drank but it definitely tastes a whole lot better lol, store bought milk tastes like water to me

[@floral-smoke]

Omg I'd hate that store if they constantly ask if I need help. I hate being asked if I need help, or honestly any store employees anywhere even acknowledging my existence.

[@lilbbillzz]

same

[@sapjfire1702]

FR ! it’s one of my pet peeves like if i need some damn help i’d ask 😊 leave me tf alone

[@shaybribri]

Your videos are so effortlessly funny, I’m always tuned in by the first five seconds. Love your videos!

[@thisandthat8686]

The way Lucas says “unpasteurized” gives 5th grader looking up multisyllabic words last minute to sound like they studied

[@thatgurlslaying]

I thought nobody was going to say anything about how he says it 😂

[@ladyfashionsoul]

It was throwing me hahaha

[@annking8633]

Thinking same!!!! Arrrrggghhh😂

[@lizziedrucker9586]

Now this is the kind of investigative reporting the world needs

[@RecaJ333]

"Its like its luxury to save the environment." THAT BLEW ME AWAY. First time in a long time that something has genuinely left me in shock.

[@joyitadarling5815]

Yeah, society has gotten so dystopian. I live in the Bahamas which is a stones throw away and regular food stores sell these items at inflated prices (due to customs taxes and shii like that) and higher scale grocery stores inflate the prices even more 💀 even though our min wage is like a 3rd of LA's. Local items are cheaper but are undersold due to mass market owners desire for control and consistency 😐 capitalism a bihh

[@hannahashley2882]

when the erewhon girl said she used to watch you, she probably meant Fred during her childhood. I only recently fund out you did youtube and I cannot be happier

[@Liserxo]

i cant even explain how happy these taste test videos make me lmao. some how you always post when i cry at work(relatively often) so these definitely help. Laughter is the best medicine!

[@miriamnah6624]

Oh girl i hope you dont cry as much at work anymore 😅❤

[@Liserxo]

@@miriamnah6624 ❤️ I don’t work there anymore 😁

[@murmirr]

congrats! hope your new job or jobless life is way better!

[@DukeNich]

you guys are literally Bella and Gigi Hadid ♥️♥️

[@wturrtle333]

i was feeling that too!

[@PoisonElectra]

More like , Lucas & Jacob 🥰

[@thankunext5602]

yuh

[@lvvqss]

or angelina jolie

[@bryce8174]

I dont think you know what literally means...

[@reyrats]

The amount of eye contact Lucas makes with the camera is mwah

[@laurenjeffries7]

I love a longer and more chit chatty video, high Lauren needed this

[@thisandthat8686]

The sweetest most wholesome boys on the internet

[@danip5814]

the way I got so excited for the possibility of a milk taste test PART 4!!! PLEASE DO IT! Society needs it

[@sarahgumball8597]

The toilet shots scene 😂 Lucas drank one teardrop from it

[@hotcrunchycheeto]

Omgggg I'm so excited you did this video. I love it when you two review places!

[@cheezit166]

As a product designer I have answers: so what goes into erewhon’s almonds are locally sourced organic almonds (I’m assuming based on it being a large California export), sea salt, and a glass jar. 8oz of Organic almonds from target are 7.39 and those almonds could come from anywhere. You could argue that the sea salt could be really fancy who knows. 8 oz glass jars are definitely going to be more expensive than a plastic packaging (however they serve a great utility to the consumer), basically what I could find for costs they most likely spend $.35 - $.55 per jar. It seems like the almonds were potentially priced accordingly if you value things like organic, local, no waste packaging. Honestly the jar/juice items are the only thing worth it other than the deli.

[@luv3bud]

yea i hear most people who go are for the smoothies and live food court they have. Its next to an equinox so beside the LA influnce culture the main consumers are prob Rich Ceos/ business people who could care less about a $10 jar almonds as long as there “healthy”

[@megan893]

@@luv3bud yeah, that's exactly right

[@lindseymichelle8914]

I love you both so much!!! Would love to see y’all’s current playlists 🥰 esp jacobs cause I know it’s lit

[@taylora201]

Killing it with the descriptions! I’m not going ANYWHERE unless it’s pleasing to the naked eye 💅🏼

[@adelineamelia4766]

if you ever go to the east coast you should try out Buccees. It’s a giant gas station that sells everything and southern middle aged men fangirl over it like it’s harry styles or something.

[@sillygoosling370]

I'm a Jacob stan. Love you too Lucas.

[@brittanycampbell4381]

This gave me pod cast vibes and I’m living for it !!!! ❤️

[@bunnyfrosting1744]

Another milk review would be lovely, and then maybe eventually y’all could try every blizzard from DQ? ❤️

[@Cooldaysinthesun]

Please no! I work at DQ and making every blizzard, especially the royal ones, would be literal hell-

[@OfficialSparklyPig]

It seems just like whole foods to me, especially the prepared-food section, like macaroni and cheese. That's about the price you'd pay at whole foods near me. I live in central New Mexico where it's also a desert like the part of CA that LA is in, so part of it is that everything has to be trucked in from other places. There are local things here too, but just like LA there's not enough produced locally to cover what is consumed locally so you pay a premium for 'local organic' etc. Even Walmart rips people off - my best friend bought apricots from a non-Walmart grocery store, and they cost over a dollar less than Walmart's prices.

[@emmag8046]

watching y'all drink unpasteurized milk was so funny being raised on a dairy farm and getting sick off store bought milk

[@joewiley2513]

The nut butter at erewhon was almond butter, you were pricing peanut butter from Walmart so it’s definitely going to be cheaper than almond butter!

[@ashipper8223]

Yes, almond butter is super expensive. The Erehwon brand was about the same as the Food Lion near me.

[@jacobcruik]

omg when I was editing I was thinking that I did something wrong. thanks for letting us all know!

[@pickle_pearl]

that ending shot of jacob on the ground is haunting

[@jacquelynnkee7840]

I'm currently watching Jacob and Lucas for the first time. Guys, you are a vibe and a breath of fresh air. You have a new sub😊

[@bradenwelke111]

The view count for this vid should be way higher… This is one of my favs from you guys so far! Love the energy and everything ✨

[@TheeVulcanIdiot]

Lucas: "Un-PASTE-urized"

[@brittanymcmcmc9730]

I'm pretty sure that Erewhon prices are about 20% higher marked up, because their "membership" (which you pay $100+ for) you get a 20% discount. So it at least has to be marked up that high, to encourage people to buy the membership. RE helping the farmers near you; you would do much better to buy from a Farmers Market to support local farmers. In CA especially the farmers market has laws that say you cant sell non-organic produce (some countries re-sell regular, pesticides sprayed fruit and veg and mark it as "organic" because theres no laws saying they cant).

[@skittlessunshine5518]

I’m in the middle of a small crying breakdown so I’m so happy to see y’all posted. ♥️💙💜

[@melissamiller1246]

The “you know” drives me absolutely INSANE but I’m also obsessed. So fun that you two get to create these videos together. I love your vibe ❤

[@elaine378]

The tease at the milk reviews sequel is doing things to me 😮‍💨😫😍😍

[@cozycasasmr4510]

I love all the intelligent and thoughtful dispersed throughout the jokes like gallery are genuinely my favorites 💚💚💚

[@sarbearr4]

I am in love with all their glass packaging

[@dustinthompson3899]

Mooses Tooth is the place that always gets recommended right off the bat. I've lived in Eagle River (just north of anchorage) for a few years now. Glad to see you enjoying yourself and glad you didn't cancel the trip!

[@chrisskelton]

There's a store in my city called Earth Fare that looks/sounds very similar! Anyway, thanks for the insanely thorough review. You guys rock

[@Varphi_]

I grew up on Earth fare in Athens Georgia. ❤️ it’s more of just like an organic and farmer sourced small town store for us tho

[@jaqsre]

these videos are so great. we stan!!

[@gennasantaquilani4863]

I love you two! You always make my day better when I'm feeling down. ❤

[@kpeterson9455]

A video I didn’t know I needed I live for y’all’s reviews

[@organicdawn]

thanks for doing a video with mr.worldwide i've been looking forward to it

[@Mistystracted1234]

The only other store that I have seen that is sooooo well put together was at ‘meow wolf’

[@katielovesyou28]

THE VIDEO IVE BEEN WAITING FOR!!!!!! God I love erewhon

[@ajsnyder6160]

you look like you do

[@sonictonic_]

What a journey. I loved it. And also what an ending. I also loved it. 😅

[@freddyX2222]

I LITERLY DIE FOR THESE VIDEOS LUV U GUYS

[@GDgrl]

What did I just witness at the end? Lmfao

[@phxjewel]

Omg the milk boys coming back?!?

[@beverlykwakye682]

Thick boys doing a milk review

[@samantha4131]

It's giving bro show vibez

[@Jadeyyladyy]

Ok but…are you in LA because you’re recording your next single? Be careful queen, you’re gonna expose yourself!!

[@tiarose7107]

29:39 I cant stop laughing. The panic in Lucas

[@alexhails]

“i couldn’t find the price online” 💀 jacob…u can see the price in the clip you filmed of the display. it was 3.69 if i’m not mistaken.

[@ghostguru9156]

Sometimes they put a reference for the price in editing after the fact to be like “Actually I did find it and here it is.” Without saying it

[@jacobmontgomery513]

29:44 smells like toilet water, I don't care I'm drinking it, I love you guys

[@tuna000000000]

google said they pay their employees 14-20 an hour…. which for california is pathetic. and they only get a 20% discount. that makes me sad.

[@celestialbeing333]

omgg, loving Lucas’s hat

[@ellyemm97]

Lucas: un-PASTE-uraized Everyone: un-PAST-uraized

[@juliesbeauty9661]

So basically a more boujee whole foods

[@jacobcruik]

yep that's it exactly

[@RoberthCG2]

This video is literally one of the best ever 😂😂😂

[@devilsadvocate8946]

In this episode: Jacob and Lucas learn one of the most important tenants of science. It is ever changing, and nothing can be determined absolute fact forever.

[@JadeAshly]

Lucas’ B faces he makes is too effing funny

[@RebeccaGomezToronto]

I am so here for this, I wish there was an erewhon in Toronto!

[@MrJennyad]

I was cracking up at jacob drinking the shots lmao

[@Screamingtut]

Guy's Mt Shasta has super water I used to live there from 2005 to 2020 when I moved to Oregon. The water comes from a deep Aquaphor. When it rains it takes about 300 to 400 years to soak the ground to replace the water in the Aquapher. Mt Shasta is a semi-dormant Volcano and the soil is very rich and acts as a natural Water filter. I miss my Mt Shasta water when I have to go to my back doctor there I bring several 1-gallon and 3-gallon bottles to fill up. Klamath Falls water SUCKS.

[@kayleepapp6286]

LOVE YOU GUYS SO MUCH

[@thelifeaquatica]

A Jacob video! I am so happy :)

[@Forming-Magic-Circles]

Yesss I've been curious what this store like 💕

[@_sch_eme_]

that last two seconds scared the shite out of me jacob wtf im crying

[@FirstLast-ii5cp]

‼Lucas, OMG!! I’m kinda ‘late to the party’ having just discovered your recent content - but I have the biggest crush on your brother! You guys are fucking adorable!!! Your videos are like my new obsession & crack me up! ❤😍👍🏻 Love ya Jacob ‼

[@adrian_hook]

This 4K Hollywood movie camera looks amazing 😍

[@bassitz2559]

Can we take a moment to appreciate how much time and effort he puts in the videos for us😇

[@ReginaPhalangee]

I hate when people say this shit. He is literally getting paid. It aint charity lol

[@ashleysorganics3122]

The flamingo yogurt is actually legit… one of the best 💩 I’ve ever had!

[@xxlittlekittyjess666]

Iconic

[@Korey415]

That Justin's Peanut Butter price tag at Erewhon was actually for Almond Butter, which is usually much more expensive than peanut butter (because almonds are much more expensive than peanuts.) I think it's $12.99 at my local Safeway. Just something I noticed. Love the vids!

[@kateashleyllave5192]

we need that milk review soon!!

[@phoenixgirl70]

How these guys make getting groceries entertaining? Always a good time😂

[@oroontheheels]

Raw milk usually so rich and creamy with good smell. But it doesn’t stay fresh for too long. It stays fresh for day or two and then it gets sour (and you can make different product with it). I don’t believe this shop sells unpasteurised milk. Logistics just don’t seems possible.

[@willthomas1342]

I live in LA and I go to Erewhon once every first of the month when I get my ebt lol😭😭

[@devilsadvocate8946]

Locally grown both assists the farmers, and provides a much lower carbon footprint. And, in some cases, doesn’t involve outsourcing of labor to other countries where the workers are paid even less/not at all/may be children.

[@strawberrytown]

here i am to make a comment about the pricing. so almonds at whole foods are about the SAME price (Unsalted and unroasted 10oz) are priced at $10.49 in Downtown LA. Erewhon almonds are $10.50 which is only ONE cent more than the 10oz almonds from the Whole Foods in downtown LA. While the one from WF is 2 oz more than Erewhons almonds, Erewhons almonds are roasted and salted which accounts for like .. the process. Not to mention you’re getting a glass jar that you can reuse over and over again. Which the WF it just comes in a plastic bag that you could reuse but maybe only once or twice. There isn’t much of a price difference! Erewhon is about $1.31 per oz of almonds while WF is about $1.05 per oz. Erewhon would technically be more ethical considering the glass jar. So if you want to pay 26 more cents for the glass jar that you can reuse over and over again- it’s totally worth the price it’s placed at. And, obviously if you get almonds at Walmart it’ll be much cheaper but it isn’t as “ethical” than the Whole Foods or Erewhon almonds are.

[@HomarAlexander]

Lucas: ".. chakras i guess, the ingredients are just water but its from a chakra type place." Jacob: "so what does that even mean?" Lucas: "its like chakras you know?!" Dude i love you guys so much. 😂😂

[@mspears_bobobuddytheseniorcat]

The very end was totally unexpected! 😹 I really enjoyed watching this. Ironically I live on the border of LA county and have heard of this place being mentioned but I thought it was a restaurant. Ha!

[@megan893]

Omg, of course Erewhon is right next to Equinox

[@killionaire3651]

I love you guy's!!! 🌹👏🏾🙌🏾

[@Cowboyemoji666]

thank you jacob for my life

[@adri3980]

you guys should go to rosauers, they recently built one in my town and it’s so effing expensive

[@jaune-soleil]

“ let’s focus on the humans” 😂

[@carlitapatricia]

Lucas loved it lol

[@romanardoni9822]

Lucas’ top matches jacob’s hair and Jacob’s top matches Lucas’ hat

[@destinytodd8877]

I love ur videos so much I want more and more videos when u make them! 😁

[@ashketchup6885]

I'm not trying to be a downer at all but I think the narrow isles say a lot. They want thin able-bodied clientele to stay "on brand" imo. I'm a bigger girl and would be knocking stuff over left n right lol. With all that being said good vid yall are so funny.

[@babygfeva]

Those prices are sickening!!!!!!!!! 😂😂🤬

[@nagiuhti]

21:43 please don't reuse glass containers of anything for making candles. It's not safe as the glass has been through stress 😭

[@nobody1748]

Giving pod vibes 😔✌🏽 love u bros

[@ellyemm97]

I'm pretty sure they were playing " how do you sleep when you lie to meeee"😂😂😂

[@Kellykelly1010]

I know exactly what psychic essential oils smell like.. I can smell it now