Exposing A Greedy Ford Dealership MarkUps On Every Vehicle

[@visualverbs]

I will never buy, new or used, from a dealer again. NEVER.

[@genmaster119]

Then who do u go to?

[@travisp32]

$295 for nitrogen in the tires. Are you kidding me with that. If they charged only $5 they would still make money.

[@holasoyalejandro9822]

air is 78% nitrogen anyway. i can go to wawa across the street at work and get free air.

[@travisp32]

@@holasoyalejandro9822 right. It’s rediculous

[@user-mohamed2u]

because its not regular nitrogen, dealership nitrogen is a mix of nitrogen and pure fart to help the car smell great

[@norm_was_here]

I live in Albuquerque, NM. Bought an Explorer before C-19 from this dealer in the video. They did a great job. Needed to buy a new vehicle due to an accident. Went back to this exact dealer and they tried to charge me a $7.5K mark up. I will never do business with them again. They are just horrible. They treated my wife and I disrespectful and they just wanted to profit off of us and our situation. They lost a long time customer for life! Do not buy a vehicle from Rich Ford in Albuquerque, New Mexico.

[@hungp.8191]

Charging $295 for nitrogen in tires is a scam....

[@blackvulcan100]

Totally !!

[@jmstlouis1]

Air contain 78-79 % Nitrogen so why do you need such worthless item. (1-2% other elements)

[@bmw803]

Especially, when you can get it for free at Costco.

[@rorosnusnu2035]

It's not a scam. It's their price. You don't have to pay it.

[@menayoussef5453]

@@rorosnusnu2035well when you put it on every single car in the dealership, we usually have a problem no?

[@jasons.9274]

Thats why they have a row sitting there. Hopefully they go out of business.

[@sms9106]

Going out of business is not a worthy goal, we want a fair competitive price that the dealer can survive and something we can afford.

[@wellthatsretarded2591]

No Actions No Consequences

[@doom4067]

They're still pricing them like Broncos are flying off the lots. @sms9106 if the sealer doesn't want to go out of business they need to sell cars. They clearly don't want to sell cars.

[@williamprice3929]

They can put whatever price they like on the window sticker, does't look like the customers are beating down that grifter's doors, does it? Those cars, trucks will sit at that dump and rot.

[@mamus4]

Nitrogen that costs 4 dollars they charge 300, these people have no morals.

[@blackvulcan100]

People must be absolutely stupid to believe in this BS, nothing wrong in CO2.

[@johnshaddick6858]

Nitrogen , doesn`t really do anything for passenger vechicals. Nitrogen is mostly used for race cars.

[@michelle-lz8tg]

do they say how much nitrogen?...the atmosphere is 78% nitrogen...

[@bmw803]

4 bucks? You can inflate your tires with 100% Nitrogen at Costco. FOR FREE.

[@Plow-b1x]

No government bailouts at the tax payers expense please.

[@dave3657]

Bailout is fine, as long as it’s paid back with interest.

[@MrRjsnowden]

Really slimy. They don't advertise any of that on the website. Its only on the lot. People are so sick of this nonsense.

[@bmw803]

Simple, walk away without even walking in the building.

[@dave3657]

I have 78% nitrogen in my tires straight out of the compressor. 😁 The last car I bought was $300 over invoice, which was thousands under MSRP. They need to rename them a Museum instead of a Dealer at those prices.

[@EagleLTSS]

Let them tires rot .😂

[@mag-kameleon]

And you probably won’t even get a full tank of gas when u buy either! I bought a 30k truck years ago and they only gave me 8 gallons of gas. That by law, was what they were required to give me. Some of the employees had been stealing gas so they took it out on us buyers. Kraziness out here

[@alexangel9374]

Is that rich ford in Albuquerque?

[@TheGermanboy07]

Ironically “rich” is in the name of the dealership

[@bladengutz2042]

I tried to buy a Maverick local they had it marked up 3000 I said what can yall do they said 1000 over because your a friend so I drove 65 miles and paid list and am happy as can be 😂

[@LancelotLink1]

I wont buy Ford products anymore because they cost so much more than the competition.

[@bmw803]

Not much better at Toyota and GM. Same shit all over the place. It's simple. Keep running your vehicle until it's not repairable. Maintain it tight and you should be OK. Let them lose their shirts.

[@johnshaddick6858]

@@bmw803 Don`t forget the Dodge and Nissan are bad too. Dodge/ jeep are almost out of business thanks to the last CEO , which is now been fired.

[@bmw803]

@@johnshaddick6858 They're the worst of all.

[@Pappy63]

$295 for inflated tires? It's no wonder the dealer is "RICH"

[@doom4067]

There were a few years that people basically had to pay it if they needed a car. This dealership doesn't seem intent in readjusting to the current market.

[@jimmulderig743]

These dealers never learn. Greed

[@johnshaddick6858]

They should be learning something by now, since people are not buying anymore because of the high MSRP and the mark ups. That is why cars and trucks are still sitting on lots for days or even years. The consumer is learning .

[@jumboJetPilot]

I can tell you why car stealerships are still required. Very simple - us lowly consumers don’t have political lobbying power. I read the story about this topic several years back and here’s what I remember. It was sometime during the early days of the internet when car makers realized that they could do paperwork, financing, etc. online and they made plans to sell directly to the consumer. Evidently, makers don’t like car stealerships any more than us consumers like them. Upon catching wind of this, stealership owners from all over the country got together and spent over $100M lobbying in Washington DC to ensure laws were created such that the middleman, aka, the stealership, couldn’t be removed from the equation except in specific regions of rural Alaska, where vehicles can be sold directly from manufacturers to consumers. Nothing like legislating a requisite middleman and consumers getting the short end of the stick yet again.

[@kiLLinEmSoFTly]

"Additional Dealer Profit" As a Line Item on the Addendum is NASTY WORK.

[@shahansamad5704]

Can't wait to buy a car from AMAZON 😂

[@wellthatsretarded2591]

Overnight primed too

[@GARENV]

Pure theft

[@3DKing200]

That’s crazy, over here in Houston, TX, they got Bronco Big Bend models for 31-33K.

[@snomass1]

That’s crazy! Are they the bronco sports?

[@3DKing200]

@ yep

[@CharlesReynolds-nb5bb]

Dang, That’s Bold statement with those Additional Dealer Profit 😂😂😂 Those Stealerships not even trying hiding their greediness 😅😂😂👎

[@bmw803]

That's not even greedy. It's being STOOPID. I'd walk away before even walking in the showroom.

[@ETF-88]

Stop buying from these stealerships

[@Nun195]

300 bucks to put air in the tires.

[@Tom-w1j4i]

New subscriber here my friend, another great BRIEF video, and thank you for that. I guess there's a reason I don't see any potential buyers on that lot. Actually, it's $2401 reasons. 🤣 What a ripoff! Sheesh!

[@rickde40]

seriously, dealers cant get rid of these at retail

[@jsyndicate44]

Yeah, good luck with that lmao

[@ZoomanX]

Nitrogen tires? 😂😂😂😂😂😂😂

[@HiPlains1]

Rich Ford oh you're in my Town Albuquerque I believe. As you probably already know trucks are really overpriced in Albuquerque you can't get a good deal here. I usually pop over to Phoenix and I do pretty well. But for whatever reason you're lucky if you get $500 off in this town.

[@CandlestickTV]

20k tops 😂

[@wellthatsretarded2591]

Not even a supply and demand crisis anymore. There’s a does dealership near the city limits that has land property down the street with overstock 😂

[@Sizzerb81]

They can keep that trash. Ford sucks 🤣🤣🤣🤣

[@breakmaster187]

absolutely. junk product.

[@DarthNero]

If that addendum sticker is not an effective customer repellent, i don’t know what is. They must believe their products are rare commodities only found at their store and competitors don’t exist.

[@my1vice]

Addendum stickers will get less crazy when folks stop trying to trade in cars that they are 20K upside down in.

[@doom4067]

This dealer doesn't seem intent on adjusting to the current market. The market that doesn't have cars flying off the lot. There was a lot of hype on the new bronco when it came out. That's gone.

[@menochivo9507]

i once sold cars myself, a long time ago. back then there was no 10k gross on a car at msrp

[@5150Rockstar]

Tesla showed us that dealerships are a scam

[@johnshaddick6858]

Remember who owns Tesla .That should say it all.

[@my1vice]

Tesla is the very definition of a scam. lol

[@roberttuzzolo119]

The sale happens when perceived value exceeds cost. In these cases that will be never.

[@doom4067]

I'm perceived value only needs to equal cost.

[@ExpertYouTubeCommentator]

Market adjustment aka dealer profit!? that is as BOLD as it gets!!

[@doom4067]

That's how they usually code it. I've never seen "additional dealer profit".

[@giowrld3boss308]

Bro you should see how much my ford dealership wants for a dang Raptor R it’s already expensive and they still ask for $20k or more over msrp 🤦🏻‍♂️ I think I rather just order and wait

[@doom4067]

"Additional dealer profit" may as well be "go anywhere else."

[@my1vice]

We used to put "Dealer M/U" on the addendum... lol But hardly anyone actually pays the addendum. It's used for folks that are buried in a trade in. Did I hear you say that invoice on a Bronco is 10K? I highly doubt that.

[@roberts.3712]

I wouldn't spend a penny there. People must have money to burn at Rich Ford.

[@bmw803]

Remember, most pickup drivers ( excluding business owners, trades fleets, utilities, etc) are a bunch of cocky priks with an attitude problem. Those idiots will bankrupt themselves in order to display their arrogance. And those are the ones that those dealers capitalize on.

[@doom4067]

From the looks of it, not many people are spending their pennies there. Someone wouldn't have to total their car right out front and not be able to get anyone to help to go and buy a car from them.

[@1970sRacing]

told my Ford dealer never again after the BS over the last 5 years NEVER AGAIN

[@nb5053]

This is why i hate buying a car. And although I hated EV, I had to go out and buy aTesla cuz i didn't have to negotiate..

[@my1vice]

So you'll pay S Class prices for Kia quality because you don't have to negotiate? LOL That's logical.

[@doom4067]

You don't have to negotiate in ANY car. You're allowed to pay whatever they want.

[@chriszamora574]

The government will not bail you out this time. I wish they didnt last time i would have a new truck by now, for those prices .

[@dave3657]

Bailouts are fine - as long as it’s paid back with interest.

[@doom4067]

You keep that dream alive.

[@independentsoul7396]

they need a Ford Beckett for all the dealers/collectors.

[@leemelone6482]

I wanted a Ford Bronco in 2023 but after I built it online with the options the price drove me away. In June of “23” I bought my first foreign car. A Hyundai Santa Cruz with the options I wanted for $34,000 PorkChopPete Detroit, Michigan

[@robmainville2632]

They’ll price themselves into failure, sadly many people will be jobless for the greedy few at the top.

[@mogeking56]

I am going to hold onto my old vehicle 🚗 until the wheels 🛞 fall off

[@arneservatius1982]

Buy in Canada. Save 27 cents on the dollar. Private delivery $680.00

[@willbell1128]

The cheapest F 150 I've found was $41k with a bunch of crap I don't need 2008 I bought a F150 for $21k. It now has 344 k miles on it..keep it running for now..first water pump.first alternator first brake booster this year..new suspension and 3rd set of tires.. cheaper than 41k

[@bladengutz2042]

Rich ford is going to be Broke ford 😂 Really dumb dealer

[@mcktv6179]

sickening mind bending

[@stefanboster5728]

You can take a lot of Lyft rides for $60k..

[@CharlesCurran-m9p]

Then there’s quarterly and yearly bonuses for meeting sales targets. Obscene to put those garbage add ons.

[@stefanboster5728]

The name of that dealership is appropriate..

[@wileynowling]

Look at the reviews for this dealership, approaching 5 stars out of 5500 reviews. The dealer must be doing something right

[@betitos11]

Its not the dealers fault stupid people pay stupid prices 🤣🤣

[@Draggingfur]

And ford wonders why there sales are down.

[@salubriousscratch3540]

Additional Grip On My Wallet

[@ronsmith8434]

If you are buying a brand new Super duty,, your wacko

[@bmw803]

The only entities needing a super duty are utility fleets, business owners needing to haul shit, vehicle transport, etc. Otherwise, why the fuck would anyone need a super duty to drive to work, store, etc?

[@wellthatsretarded2591]

You’d be surprised 😂

[@azsportsguy25]

This is rape in the worst way

[@lot2196]

They wouldn't be doing it if nobody's paying itm

[@mogeking56]

They are going to go broke

[@youngkim8493]

ROFL I wouldn’t buy that piece of shit bronco for 35k

[@breakmaster187]

exactly

[@pl5624]

Send the video to bill ford..

[@Nun195]

Kind reminder that car dealers are the backbone of your local Republican Party.

[@snomass1]

And democrat. Both have lobbyists in dealerships