EXPOSING how much I make as a full-time content creator

[@thefearlessfemalepod]

Thanks for the transparency, it’s nice to finally see someone talking about net profit and not just gross income 👏

[@karlbodmer4368]

That's honestly amazing achievement, and thanks for providing your insight. Getting that first paycheck from KZbin is one of my favorite memories. I still remember it, there was lots of emotions involved. If it wasn't for my consistency and hard work (and a little bit of Famester of course), I probably wouldn't have made anything.

[@profitlovers4248]

Katie! You have just explained profit breakdown AND taxes better than 99% of the accountants I have dealt with (there have been many...) over my career. The business owners I have worked with are so overwhelmed and confused by their numbers (often because of said accountants), so huge kudos to you for being so confident with financials. For me, when I look at a business owners future success, knowing this information at the level you do = long term success in any business.

[@Hell_Raezer]

These are the type of creators that I’ll always want to support. Humble, intelligent and grateful. Thank you Katie for your tips and transparency, you are helping TONS of us out there 💗💗

[@ski8799]

I make $0 and yet I create content pretty regularly, I don't even care anymore as I realized that this chasing profits obsession was forcing creativity and that made it more like a real job. I just want to have fun with content creation, that is more valuable to me than anything else. In my older age, I find more value in relaxation and fun than I do in turning a profit. I got off of the treadmill...

[@hankeriesydney]

Same here. Creation more to help busy ppl to cook and bake is my mission!!!

[@mellinsomnia1]

I have the same story. I stopped making videos regularly but I do know I should continue.

[@blackqweenmars]

As someone who recently got monetized that’s a great approach. People can tell if you’re in it for the money and you’re making stuff just so that you can get views. People generally don’t like desperation like to watch they like to watch. I got monetized from a few videos, taking off and getting thousands of views. The algorithm will do its job and you do yours.

[@ski8799]

@@blackqweenmars thanks for the feedback, best of luck to you!

[@blackqweenmars]

@@ski8799 you too

[@miniscenesgb]

Love how open you are about this - it's proper view of creator income. Also that you are so very grounded and taking such a sustainable view. Smart lady Katie

[@daniellegirnus9623]

I know I'm not your mother, but I'm very proud of you! Go get em!

[@blackqweenmars]

You don’t need to be someone’s mother to be proud of them

[@ChantelleArts]

I completely resonate with what you said at the end there! just bought a 400 square ft house with a 2012 car and trying to travel as cheap as I can so I can go as often as possible. Huge respect for you choosing to live this way too, whenever I try to explain this to people a lot don't understand ❤

[@Irina-Sunday]

This is the first piece of your content I've ever seen and I'm totally awestruck by your honesty, intelligence and prudence. Not to mention the clarity with which you presented the information. I have no plans to be a content creator but this video (especially the end) should be viewed by EVERY young person today. The wisdom and the gratitude - secret sauce for life. I don't need to wish you success because your values and mindset has got that covered no matter which way the wind blows. Love from your Commonwealth cousin 🇦🇺

[@pleasebeseatedfortakeoff]

Thank you Katie! I’m happy to see you explaining this, as so many people think we entrepreneurs and content creators make sooo much money out of “nothing” and it is, as you said, because we often talk about revenue only. When I started my business 24 years ago I made 78k€ but paid for myself 12k€ a year. So many people were thinking I was so wealthy and I could barely make my ends meet. It’s so important to explain transparently what is the truth.

[@TMReese]

As I’m considering the potential for starting a business, this is hugely valuable. Thank you for your transparency and breaking everything down; I learned a lot!

[@LearnwHBK]

Found your account one video earlier, and I’ve been binge watching your videos. I love your transparency, but also I love how careful you are with your money. I am very considerate about where and how I spend my money, and that’s because I didn’t grow up with money. I kept nodding my head “yes” every minute because I kept agreeing with you! Keep it up!!

[@malayka2175]

I always value your transparency. I have no plans on being on social media full-time, but this was definitely inspirational for me as I'm currently self-employed as a copywriter! ❤ Sending love from Jamaica

[@TheRealCoachNicole]

This is GOLD, thank you! This makes so much sense and no one is talking about this.

[@AdamCMoreno]

This transparency is huge. Love this so much!

[@millwoodthomas5220]

If only government was this transparent. Thanks for the break-down so so helpful.

[@createwithcoley]

Love your transparency and the fact that you HAVEN'T changed when your income did. This is soooo amazing. So many creators in your niche change when they get more $$$$ and I love that you keep it simple and it's so relatable!

[@VictoriaGetsVocal]

Spot on Katie. Living below your means is a fantastic way to go. Great video. ❤

[@sarahconard5894]

I'm SO thankful you covered the whole stream of finances! NO ONE does that and it's SO refreshing as someone who is working on building her own business.

[@davehaworthphoto]

Whoa. My respect for you has only grown from this video. Level headed and financially sound. Wish you the best in future success.

[@thispapercloud]

So comprehensive! Really appreciate this. A lot of people don't talk about expenses and taxes and they are sooo important. Part-time vanlife is my dream too. :D

[@JulieEbersole]

That was awesome! Thank you for sharing! I don’t think I want to be a creator “full time” because I’m nearing retirement age but it is still so cool to see the reality of all that goes into it. I truly appreciate your honesty and transparency. 👍🏼 And think you’ve accomplished a LOT! 👏🏼👏🏼👏🏼

[@renorowhome]

Super smart strategy and great to hear someone online share how they are living below their means and planning for the future! Awesome job!!!

[@kathleenkulman7841]

Katie!! thanks for this video!! It held so much to see it all broken down. Your grounded energy is so appreciated.

[@hey.jessmckenzie]

This is my favorite video to date. Thank you for being so transparent, and being so sensible and forward thinking -it's a breath of fresh air to see in today's world ❤

[@asiyamiart]

I admire your transparency! I've been thinking about making a breakdown video for my business, and months later, I'm still thinking... but you've just helped me get one big step closer. Good luck with your business!

[@martyquinn_6784]

Thank soo mcuh for this video❤ it was soo interesting to see the process from profit to the money that you actually take home and the end of the year. It's also refreshing seeing some saying "i have more than enough", i don't need more money to be happy. Also quick note: i really enjoy the change of camera angle and background. It really kept myself focus on what you were saying😊

[@chloeandludvig]

Super helpful video Katie! Thanks so much for taking the time to make this!

[@gingersirelandoverlanding8478]

Fantastic, a true bricks n mortar business would have to give both on a balance sheet so good to see someone being totally transparent! ❤

[@tracy419]

To be fair, KZbinrs also have to give all the information. But literally none of them are required to do so on a KZbin video.

[@CareerexcellencewithMadhurima]

Great video, thanks for breaking these numbers up for us. It was really helpful, realistic and transparent.

[@sshmalonez9986]

Great video! Many business owners use their business account for frivilous personal things and then struggle making payroll. I love your smart tactical approach to keeping your business fluid and stable. Well done!

[@MaddieEye-n2h]

I love how realistic and grounded this is

[@J4rming]

Katie I’m loving your more recent videos, you can just see how you’ve leveled up and your mindset around KZbin is so relatable and “normal”. Thankyou for being so open!

[@wanderingintentionally]

This is one of the best videos that I've seen that realistically gives as breakdown of responsibilities. Thank you.

[@the_motherowl]

Super nice to see people who are grateful to what they have like you do. That is also so important to not to fall into the "high expectations" trap.

[@SideHustleInspiration]

This video is an absolute gem for anyone starting their freelance journey with no experience! 🙌 The tips on building a portfolio from scratch and finding your first clients are pure gold. Networking advice is spot on - leveraging your existing network and joining online communities can make such a difference. Thanks for sharing such practical and encouraging advice.

[@LeslieNicole]

This was incredibly eye-opening to me! On many levels. 1st, it blew me away how much of your revenue was with Brand deals and the digital product was fairly low. 2nd, it really showed me I need to do an LLC with my business. 3rd. The money smarts and your self-control to pay yourself modestly with a view to the future. Really appreciate this. This transparency really puts it into perspective what ~ 500,000 means in real terms. We imagine KZbinrs making this revenue to be living the high life because we don’t get the full picture of what that money means.

[@AlexaGravesMedium]

Thank you for being so transparent. I thoroughly enjoy your content.

[@JewelPressedRecord]

I appreciate your transparency here and the messaging around leaving within or under your means, great video Katie. Thank you!

[@wallflowersplaybook]

This video made me want to subscribe. Your honesty and kindness throughout the video is relatable and very helpful. Thank you

[@HeidiSinnett]

This was so great. I recently stopped following a content creator because of her wild spending habits and disconnect with how many people actually live. Your content is relatable and open and I appreciate that so much. ❤

[@goingbacktoourroots]

This is so great Katie!! 👏🏼 Thank you for sharing and I think SOOOOO many people need to hear the wisdom of your mindset and not making money then spending every penny

[@EricaRayLanguage]

What a fantastic video on so many levels!! Thank you for this clear and transparent content. Looking forward to following you for more! ☺️

[@katinasnapp3572]

You are so awesome Katie! Thank you for being so transparent about your business.

[@sandrawithoutborders5631]

You’re wise. Sadly enough, some people get into business without understanding the financial implications of what they’re doing.

[@candorproductionco]

Absolutely love the transparency here!! One of the best videos on this topic that I’ve seen

[@GoodFoodBetterSkin]

Thank you Katie. Really appreciate your honesty. I'm just starting out on my youtube journey and your insights are so so valuable.

[@Athandatu]

I loved this. It’s refreshing to see someone provide real info that includes the not-so-fun, yet, unavoidably truths of expenses and taxes.

[@Mayurijaini]

I've been watching you for years on and off and never subscribed until now. This video gave me so many ideas on how to scale my own business as a content creator so thank you for that! Sending love xx

[@janaskobic3748]

I loved this video, your transparency and the realness!

[@DrSarahsCafe]

Girl, thank you!! Your approach to this kind of video is so much more helpful than people just speaking about revenue streams. The last part about planning for the long term was especially valuable.

[@MiissSimone]

As new creator and as a Canadian this very helpful thank you so much , great things to have in your back pocket

[@b.l.wilson9724]

New subscriber 😊 Being successful in this way frightens me. I love your content and visual aids. You speak clearly and slowly. I love your plan and forward thinking. Cheers to your success and may you double your business profits this year. 😊❤

[@tsm7964]

Considering all these expenses, it's amazing you survived before you had all those brand deals. I am so happy you're able to make a living as a creator. Good for you!

[@Toekneeann]

Wow I just found you today but I think I already love you. Thanks for sharing!! It’s so impressive the way you manage your money! 👏🏼

[@PabloMuslera]

Good on you, what a grounded approach you have to life. All the best with the business!

[@NamesWithSteph]

I love this transparency and realness!! Thank you for these tips ❤

[@kjoy2215]

Love, love, love this video! You are an inspiration and so fun to listen to and follow through your journey. I'm so glad I found your channel. Thank you!

[@privvvvvv]

you have no idea how helpful this is. seriously

[@JaymieDylan]

Thank you for being so transparent. I thought I'd listen to this episode in the background, but was totally drawn in from beginning to end. You shared such useful information, and as a Canadian, I appreciate your take on taxes and investments.

[@NaomiArnoldAuthor]

This was so helpful and insightful, thank you very much for sharing openly.

[@whothetechknows]

Wow! This is one of the best videos I've actually seen about this. Thank you for posting it. I'm playing in the space but I never really dedicated myself. Partially because my real-time job is as a producer for commercials and that can take up a lot of time and then I lose motivation after a large shoot. But thank you for posting. I'm looking forward to seeing more from you

[@scribble_with_me]

Your humility is inspiring. ❤

[@guitarwalljams]

Man this video is so good with so much value and insight. Thank you Katie!

[@WestCoastAcadian]

As one of your fellow Canadians who’s attempting to launch a content company, THANK YOU!!!! 🙏 You ❤

[@guelphmortgagebroker]

You nailed it. Forming a Corp doesn't necessarily save as there are additional costs and headaches, but it allows one to postpone income for down the road. You can also use Net Income After Tax from your biz financials to qualify for more financing. A sole proprietor generally writes their income down to to the floor, and thus most often times needs alternative financing. Great video and breakdown!

[@tamraburbank2803]

I really appreciate the breakdown and transparency of the money side of things. It puts clarity on the financial expectations for new KZbinrs like me, which helps me keep realistic goals. Thank you so much!

[@ohizkimmie]

You are so incredibly smart and responsible! Such an inspiration 💚💚💚

[@bezalelandco]

Thanks for sharing the breakdown! People love to toss around net revenue to look impressive but the reality is that your profit margins are the most important part of your business model. I am making significantly less revenue now but my profit margins have increased so my take home is actually better 😅🙌🏽

[@GosiaWitkowska]

I just want to say thank you! For everything: putting things into perspective, being transparent, humble and forward thinking :).

[@Nnek18]

This was a great video. Thanks for being so open and honest. It’s really helpful 💗

[@cameron_mccool]

Incredibly transparent and helpful, thank you. (Also, side note: I've never seen someone write the letter "S" like that!)

[@DinaLu]

Amazing video, Katie! I'm Canadian so I understood your blurb😅 thanks for sharing, love that you were so transparent!!

[@MommyTriciaLim]

Hi Katie!! SUPERB VIDEO! As a teacher, I commend your paper charts and visuals. Thanks for bringing me back to reality and reminding me to stop spending! I have been spending a lot lately not towards my journey but other things. I will make sure to slowly build my business same as your mindset and to think about my future and my kids. God bless you always!

[@littlecraftnest]

Thank you! So helpful as an Ontario 🇨🇦 content creator.

[@HeartandHomeCrew]

Thank you for the transparency and honesty! It really helps other creators to understand the business side and I appreciate the wisdom of living below at the end!

[@miquelcarrellopis]

Great video, thanks so much for being so transparent

[@kimposed]

Thank you so much for your transparency here! No one else talks about net profit in this way - Business income does not equal to take-home pay.

[@sorelles_world]

👏👏 you’re an inspiration! And so financially responsible. So helpful you sharing this thank you! 😊

[@JackieDElia]

You did an awesome job explaining this.

[@Clean-N-ShineInDfw]

Thanks for sharing your course. I watch so many KZbinrs but when asked how did they start they usually don't share anything. I'm definitely excited about getting your course. New subscriber 💜

[@elizasmys]

this was an absolutely incredible video: you explained everything so clearly and gave me such a better understanding of it all!!!

[@IsabellaDemarko]

such a good video and sensible approach, thank you for sharing

[@designmorsels]

Love this real perspective. Most KZbinrs talk just about the top line

[@ndkliving]

thank you for sharing and being so transparent. Really encouraging to keep going.

[@marclederman6206]

Excellent video. Thank you. AND, your life/work sounds AHHMAZING!!!! Keep up the great work!

[@LisaForexx]

Love this video and how humble you are, and treat your team well

[@Mariah.S.Robles]

Thank you so much for your transparency. Lifestyle creep is REAL! And it's hard to not want the flashy house or car. Life can happen at any moment. And while we don't want to live in that mentality, it's so important to be wise + thinking ahead! Thank you for sharing your honest thoughts about the longevity of this career. It's so new that it's hard to tell how sustainable it is. Which is an important lesson for many of us to learn.

[@outthereJCH]

Your content is some of my favorite, but this video is my all time favorite you’ve put out. Thank you so so so much for outlining all of these details and for always being authentic and having the courage to be vulnerable. This was so incredibly helpful for me and I’m sure so many others on this journey of being content creators. Well done indeed!

[@InvestWithSensei]

Wow what a great video and inside information, Thank you!

[@Lauradepalma222]

Wow! What an honest and valuable Video! Thank you so much! ☺️☀️

[@happyhoundsdogtraining]

Hi from a fellow Canadian 👋This was so helpful, thanks! The numbers were fascinating, but the mindset behind WHY you choose to only pay yourself a certain amount was particularly helpful 😊

[@hulancoach]

This was fantastic, thank you for your transparency and explanation

[@KLRSnider]

I really enjoy your videos and your personality! I recently bought and live in a 30' travel trailer. I love it! Your van is beautiful.

[@BlossomandRise]

Yes the breakdown on taxes is HUGE! I keep a lot of my money within my business accounts for the same reason you spoke about. You are so top tier Katie.😉

[@paullydca]

Katie, this is amazing. SO much insight and wisdom. Nice to hear the breakdown from a Canadian creator. Love your out look of "more than enough". Well done on your success. This encourages me as I consider future ideas for transformation of my career.

[@Cat-qn1yw]

Thank you Katy. This was the best explanation I’ve ever heard about creators income.

[@stephaniejsmes8991]

Right??!! Her indepth explanation is the cat's pajamas. The cat's meow all the way.

[@morganeua]

Such great info, and PLEASE do a meet up in Kitchener!!! I would love that!

[@Munene-1]

Success is never for the faint hearted🙏🎉🎉Congratulations for working tirelessly for a decade without letting up!

[@catgandini]

SO helpful Katie, and such great financial advice to not get swept up in lifestyle creep