EXPOSING my TikTok growth strategy for 2023 (it’s already working!)

Start a free trial with Dash Hudson! geni.us/2XeVg 📊 In this video I’m letting you in on my new TikTok growth strategy for 2023 (and it’s already working… I’ve gained over 6,000 new followers in the past three weeks) I’m excited to implement this throughout 2023 and see where it takes my account! Let me know in the comments if you want to see more TikTok growth strategy tips this year - I’m finally committing to getting back on the app and taking my content creation there seriously 🙏🏻
06:22 ➡️ Why no one is watching your vlogs (and how to fix it) • Why no one is watching...
📕 TABLE OF CONTENTS 📕
00:00 I was in a TikTok growth rut… but then I tried THIS
01:12 okay, this is my TikTok growth strategy for 2023
02:56 the youtube-ification of TikTok
03:57 WRITE 👏🏻 THIS 👏🏻 DOWN 👏🏻
04:21 how to make KZbin-style TikToks (that will help you GROW!)
05:45 here’s an example (that went viral)
07:33 quick review - how to make tiktoks that will get views in 2023
07:56 my TikTok strategy secret sauce 🫙
09:54 learn to be an analytics genius with Dash Hudson 🤓
11:39 my TikTok content creation workflow
13:38 use what works for you! Don’t feel pressure to follow trends
🗺 Sign up for The Instagram Road Map 👉🏻 www.theinstagramroadmap.com ✨
Wanna work with me? Check out my creative agency www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
// WATCH THESE NEXT
⭐️ The Secret to More Likes on Instagram? [MY EXPERIMENT] geni.us/ESbAr
⭐️ Everything you need to know about TikTok: geni.us/nJWXLTq
⭐️ Don't start a podcast without watching this series: geni.us/Wplo
// FOLLOW ME ON INSTAGRAM
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// SOME OF MY FAVES:
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🎧 where I get music for my videos: www.katiesteckly.com/artlist
💻 how I edit my videos: www.katiesteckly.com/adobe
📱how I grow my channel with Pinterest www.katiesteckly.com/tailwind
// GEAR
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Tripod: geni.us/kvmFbH
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a KZbinr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce KZbin channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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[@susangoss]

I’ve not yet implemented this, BUT, people are still craving authentic connection. Meaning, short-form video content is on the way out for that specific platform. Talking to the camera, sharing whatever is authentic to you, is what’s working for 2023. LOVING *YOUR* content, Katie! ❤

[@calw8085]

30 seconds plus sharing educational, entertainment, or general advice is the new wave.

[@samheedy]

Main points mentioned in this video: 1. Treat TikTok like KZbin. 2. Start filming video in-depth topics like history or social justice, vlogs or tutorial videos and the style you’d see on KZbin. 3. Useable is more diverse and the video length was increased on TikTok.

[@isabellebrown2162]

I love the emphasis on using what works for you and not feeling pressured to follow trends. That's where Boost App Social comes in handy. It offers a range of features that allow me to create TikToks that align with my style and resonate with my audience, rather than just hopping on every trend.

[@taylor.ronald]

Boost App Social sounds like a versatile tool. How does it help you create TikToks that align with your style?

[@isabellebrown2162]

@@taylor.ronald It provides unique reels, story templates, and AI writing tools that allow me to infuse my personal style into my TikToks. It helps me stay true to myself while still creating content that gets views. It's been a game-changer for me!

[@rileyyhall]

Absolutely! Boost App Social has been a great tool for me too. It allows me to be creative and authentic in my TikToks, which has helped me connect with my audience better. Highly recommend it!

[@kellienasser]

This is great! I’m finally abandoning IG this year, focusing on TT and YT and loving it!! I’m growing faster in TikTok with the strategy you mentioned. I actually start there, capture the comments and then use that as a reversal for my YT videos.

[@trit4761]

Really needed this today 😩my biz insta acc got deactivated at 1.3k and its been rough figuring out TT as a 'millenial' 😭

[@muchlovebymel]

Love this. I told myself 2023 it's time to get out of my head and genuinely own my knowledge, provide help, and SHOW UP. Also repurposing. Whether I take key words and turn them into a carousel, or snippets of be talking as a voice over etc. Now it's just time to actually apply it!

[@zarafonte34]

How would you turn the key words and turn them into a carousel/snippets?

[@mariahkristinerealtor]

Excited to watch this, I always learn so much from your videos. 🥰🙌🏼

[@amandatheeauthor]

Thank you for these tips! I've been ramping up my focus on TikTok the last 6 months or so. I'm an indie author so I'm talking about my books, the genre I write in (fantasy), and giving writing tips and such.

[@JayneNicoletti]

Good stuff here Katie. I think being on YT has trained us to be better at TT. I will implement some of this for sure. Thank you!

[@moodymiss]

I’ve been noticing the little teaser at the start of videos more recently too. In the artist community I often see the finished piece then people show the process after. Thanks for sharing your strategy 😊

[@suziesparkle2260]

Love it thank you! Yes, Im concentrating on growing my tiktok this year (slow living, minimalism, travel, how Im making money online) and starting a youtube channel too!

[@AnnEvolving]

This is so helpful!!! Thank you for breaking it down 🙌🏻

[@chelsimcfarland2007]

Loveeed this Katie! Thank you!!!

[@okaywhat123]

THIS IS AMAZING! Thank you so much for sharing :)

[@littletinyegg]

I’ve been making TikToks for a while now and this is def the mentality that made me pop off. I’m an artist but try to make more useful & interesting process videos, art instagram critiques, and peeks into my artist journey. I think people who don’t really use TikTok but are trying to make content are most commonly missing the mark. Spend some time in the app and learn the culture and you’ll find where you can fit into the scene! Just like KZbin ;) loved this vid and all of your stuff!

[@JakeRussellRealtor]

Your content is super helpful Katie thank you!

[@magnoliannaart]

I’m so glad you made this video. I’ve been trying to get traction there for four years and just can’t. Just like you said they trends and dancing or one liners just isn’t me and I have to be true to myself. I hope I may be able to turn it around with some of this advice. Thank you ☺️

[@thecharmainemarie]

Love your advice so much! I'm in the process of doing the reverse! I created Tik Tok videos, but I want to grow my KZbin channel. Your advice and incite has been so helpful!!! 😄

[@soltotalwellnesscoaching]

Thanks for the guidance! I just started posting more frequently to Tiktok myself & interestingly, your strategy confirmed what I've found to be true in my videos as well! Seems viewers enjoy educational content/tutorials over relatable content in my niche of gut health.

[@Iamarfinmim]

I always learn something new from your posts, thanks for sharing your knowledge.❤❤❤❤❤❤❤

[@justcamhayden]

i definitely have to try this. im stuck around 32k and i was so happy to see you pop up on my fyp!

[@RashtaAli]

Thanks Katie, really helpful ! And dash Hudson sounds like a game changer 🎉

[@Zintle]

This was super helpful and you are so right! The comments and questions on TT inspire content for days!! I wonder if the same strategy can work on shorts ?

[@awesomemeg]

Katie - when you first said "youtube strategy," I immediately thought of your vlog/storytelling video! LOVE this idea! I have a quick question (not sure if you read comments!) - I want to use TikTok to grow my podcast audience. We have a TON of content that I could pull from (8 years of podcasting!). I understand the best strategy is to make the TikTok more stand alone information but do you think there's any point in the video where I could/should say "find out more in Episode XXX of the Sorta Awesome podcast!" THANK YOU so much for your instructional videos. I have learned so much from you in the past few years!

[@Butterflywings011]

Finally. Thank you for the advice

[@fairfam]

I adore this video! Such great info! I must know though.. where did you get your glasses?!?!!

[@gaylesbuglife2548]

My business is growing and I am finally ready to take social medias for it really seriously. I make pottery and these videos are so helpful!

[@shiningcrowstudio8968]

Awesome!! Thanks Katie ❤❤

[@bighappylife]

So helpful! Thank you Katie! I’m new to TikTok- posted my first video yesterday. I post about how to improve energy levels so you can have more motivation and better productivity but I’ve been terrible about using social media until now. I’m from the generation who grew up without internet so social media is a bit of an energy drain for me. Hoping to use your tips to make TikTok a fun thing to engage with 😃

[@rashmibharthi]

U go girl! ❤ welcome to Tiktok even I am new to the platform and trying to grow

[@JonDavis]

Thanks for sharing. I have a love hate relationship with that platform. I’ve just deleted my old account and started again. I’m noticing the quality of content on there is definitely improving.

[@lifelikejosie]

We love making progress ay 🤸🏼‍♂🍃

[@TheSimpleEnvironmentalist]

The video I needed! My 2022 growth also really stagnated so fingers crossed this works for all of us :)

[@TheSimpleEnvironmentalist]

I make content about eco living if you wanna connect over there :)

[@valeriyarabushko]

I am following you on yt quite some time, but you just popped in my TikTok as well couple of week ago😂 So it is really working haha! I started to follow you in TikTok as well btw. Really like your video about aesthetic thumbnail creation. Always have difficulties with that. Maybe you could make a yt video to share some more of your tips! 😉😇

[@blayneelizabeth2098]

Thanks for the tips mama! I’m trying to grow my tiktok/KZbin for addiction, mental health, relationships,parenting

[@katie]

that's awesome!!

[@KatieHolden]

I have been loving your vids and have learned so much - thank you!!! 🙌 Do you have any suggestions for captions, keywords, tags and hashtag use to increase discoverability?

[@ZombieOwl12]

I will definitely have to try this, because I'm also stuck around 14k! I've also noticed an increase in more meaningful/thoughtful tiktoks, so I think this strategy is worth a shot :)

[@TheDigitalBalance]

Such. Quality. I can't even!

[@terri2kool]

I am definitely looking to use TikTok and YT more this year. This video is rather timely for me. My primary content focus will be on financial literacy but I would like to also post lifestyle content. I’ve seen the recommendation to only have one topic focus and that’s the main thing that’s kept me from taking either platform seriously

[@emmaelyse2354]

So informative! Thanks

[@ericainbloom]

My niche is outfit inspiration... so I cannot film in the same outfit everytime. lol. I enjoyed this! Thank you!

[@dareuswhitejones]

I was gonna go through my videos and cut them down into tiktok clips but now I'm going this route, thank you!

[@Ani.Malprint]

Hi! I was thinking on doing this too. How is your tiktok account going now?

[@dareuswhitejones]

@@Ani.Malprint i dot have a whole lot of data, but what i do have has shown that the remade videos perform better than the clips from youtube

[@dareuswhitejones]

don’t *

[@CebiGreen]

Congratulations!!

[@JessKaplan]

Thanks for the tips, def useful!

[@JessKaplan]

Also, I hate trying to make memes, so this is a big relief!

[@tlcasey]

Currently stuck around 12k on TT and I Cannot wait to start a new strategy - have even considered starting a new account !

[@DesgameReaction]

Finally some really useful advice after I watched so many videos which are not useful.🎉

[@ilovehanoivietnam2521]

thanks I watched many and yours was more serious and credible

[@leadwithjim]

I am sturggling to break past 150! IT has been so frustrating!

[@tobyguinto]

Super helpful!

[@fullofgraceandtruth85]

Great job!

[@TheBookkeepingShop]

This was so valuable, thank you. What software do you use to edit your vertical video?

[@Sarah_academia]

I’m not her, but I can tell you I use capcut!

[@chris.jauslin]

super helpful, thanks

[@bilalmoon]

Interesting point about adding the text overlays and captions on a video editing software. Is tiktok able to pick up text for its SEO that isn't typed in platform?

[@tamikarecommends]

Thank you so much!

[@karamanuelli-jv7sx]

Thank you! I’ve seen people say we should edit our videos IN tiktok rather than use outside editing tools. Have you noticed a difference with this? Apparently tiktok will recognize more edits/clips versus one video uploaded and edited from elsewhere

[@yohangoa]

Thank you, Katie! Should one use their old/personal TikTok account or create a new one at the beginning of their journey?

[@kaylafaheyahrndt]

@katiesteckly this is so helpful! Question tho - how would this be different than creating a YT Short or Reel? I mean I’m not editing on my computer for those, but I do like to semi script them. Would you recommend B roll for shorts or Reels or they are just different than TikTok? Thank you!

[@effieclare443]

I've been stuck at around 240 for months and that's with some videos doing okay!

[@paulacanseco6362]

thanks for sharing!! I have a question. If you have an account with almost 90K followers but you haven't posted since May 2022 and you want to start posting again, whould you use the same account or wuld you start all over again? I really don't know what to do

[@missmeganisamermaid]

I feel like it’s SO much harder to gain followers on TikTok now than a year or more ago. It seems a little harder to go viral or get views, but it feels like people don’t follow as quickly now. I almost feel like the fyp does creators a disservice because viewers don’t follow if they know the videos will pop up anyway.

[@krystalosmanceramics]

I’ve had videos at 1, 2,3 million and only 2k followers 😅 just had another 1.5mil TT yesterday and it gave me my biggest growth of followers-- but only 200 🥴 I feel like it should be a lot more!

[@candleskornertv]

People want the follows but they don't want to follow others. Like I noticed people may have 13k followers and they only following a 200 people... Everyone thinks they are celebrities there 🤣🤣😭

[@donnalynn7454]

Which software are you using to edit your videos on your laptop? TY

[@anahgzz]

I noticed this too on TikTok when one of my videos went viral because i added the extra effort! That was actually what inspired me to create on youtube. I make sustainability videos in Spanish and have 38k followers but currently struggle to convert that audience into ig or KZbin following

[@l2linda]

How long have you been posting to get that one video to go viral?

[@anahgzz]

@@l2linda i had posted about 5 more videos, i would say 2 weeks

[@lolaloliepop]

Years of not putting much effort into it because whenever I do I can't get over 200 views. My likes to views ratios (or comments/shares/etc) is pretty good but it's like everything is locked at 200 exactly with tiktok. The only video that got more was when a friend with 42k followers commented (too bad they don't use tt anymore). But really trying this year to put more effort into video content.

[@zarafonte34]

so should we be editing the clips on the laptop, then once the video is complete send it to the phone and add the voice over or music in the TikTok app?

[@NaturallySs]

Super vidéo😄

[@yakobabebe6094]

I completely believe this because you posted this 2 weeks ago and already gained 5.6k more

[@Amanda_Bulldog_Mom]

How do you suggest implementing this for a product based business?

[@tumi_adeyoju]

I feel like I’ve had this strategy but maybe I gotta change things up. I make lifestyle, fashion, and self love/wellness content on tik tok and I feel like my growth as been like a slow incline since last year. Don’t know what else I can do to help change it, I feel like I’ve changed everything that I can in my control

[@jayedwardsuk5984]

If I was wanting to share before and afters beauty devices and skincare / wellness what would be best to start KZbin shorts or a tiktok channel ?

[@thatswhatisaidCA]

Is it safe to say you've watched a lot of Nick Nimmin YT videos? You move like, and your voice has the same cadence and flow as Nick. 😊

[@Atwood05]

I’ll def do this!! I have 86k and think this will help

[@CloverLewis]

I noticed that on Sat-Sun and Wed, advertising does not give the expected results. Is it better to turn it off these days?

[@fbombsandbooze]

This TikTok video was how I found you!

[@CyberQuince]

Hey Katie, any learnings on TikTok content vs. KZbin shorts content? I've recently had a video get over 1M views on TikTok and only 500 on KZbin 👀😂

[@TheDigitalBalance]

How do you make *the time* to make content for Instagram AND KZbin AND TikTok? That's what I wanna know 😂

[@lindalrobinson]

Ohhhhhhhh after ALL those words this is a sales pitch for DASH HUDSON…OH SO SNEAKY!!!! 🤣🤣🤣🤣

[@jacquelingr1]

how often should I post on tik tok then? Are you just suggesting quality over quantity?

[@conniemadesumthin]

Lol I'm just trying to make to 100 followers but you're right tho. I've been kinda looking at as a mini KZbin just super condensed. It's definitely a skill to create short interesting videos

[@sarahalaba]

everything always goes back to the basics lol

[@reignbowreignbowreignbow4894]

I'm just getting into TikTok 😊 Oooooo I'm a new person you can watch. Thanks 😊

[@Evieran]

Katie, off-topic question, are you somewhere in Western Europe? Your environment reminds me of a German apartment :)

[@isabellaramirez6908]

What about the language? What if you live in a Spanish country but speaks English? Can my tiktoks still work?

[@itsthequeenfatima]

I make TikToks about life in Paris!

[@angelisaedwards]

Love this strategy! I use premiere pro to edit however when I upload my videos from my phone, the colour is skewed. I colour correct it but it’s just not the same. Any tips on recovering true colour from phone videos on premiere pro? Thank you!

[@katie]

ooh good question - do you film with an iphone! because premiere pro and iphone footage does not like to play nice together unfortunately (though there are hacks and work arounds!)

[@angelisaedwards]

@@katie I do use an iPhone. I’ll have to do some digging. I do change and modify, but it still isn’t pretty. Haha thanks tho!

[@blayneelizabeth2098]

Try using Capcut. Capcut is what I recently switched to it's user-friendly and I can edit right on my phone. I think it's for beginners tho, so I am not sure where you're at in your journey.

[@angelisaedwards]

@@blayneelizabeth2098 thank you for that! I use cap cut too. I just wish iPhone video and premiere pro worked nicely together.

[@blayneelizabeth2098]

@@angelisaedwards I know. I’m saving up for a MacBook so I can edit more easily cuz it’s a B*tch on my phone 😂

[@MarieA787]

Why TikTok and not Shorts?

[@latestepic]

Team pioneers sent weird comments on my channel on KZbin views went down my friend wanted to start KZbin but he stopped and he is doing tiktok good

[@shelbybugg6232]

how did you organically show up on both platforms for me

[@katie]

haha that's awesome 🙏🏻

[@ireneexflores]

I'm low-key sad tiktok is becoming a youtube, I liked it when it resembled Vine. :(

[@Yagirlsteph10]

Can you go live if you’ve gotten lots and lots of community guideline strikes? I just now have 1100 followers😅

[@desviyon22]

I am early toooooo… but I do not have 15 K (yet!) ❤

[@TheWineSiren]

My question is what if our government outlaws TikTok? What then?

[@ShainaCilimberg]

I hope not

[@YouTubeStalker]

Your plants needs some growth help and maybe some water lol

[@Travelmumoftwo]

Would you recommend TikTok or instagram for someone starting new to become a content creator?

[@latestepic]

What is the name of your channel on tiktok i will definitely follow and send you gifts 🥰

[@pygmalioninvenus6057]

Treat TikTok like KZbin and edit your videos. Give them a good hook so people don't swipe. That's all the video has to say.