EXPOSING The Crumbl Cookie Pop-Up SCAM In Australia?!

[@IsabellaLanter]

Thank you to Thrive Market for sponsoring this video! Visit thrivemarket.com/IsabellaLanter to join Thrive Market today and receive 30% off your first order AND a free gift worth up to $60.

[@PhoenixValkyrie]

I don't know how to feel about anything named Thrive... considering that's a well-known MLM. I'm sure they're not related at all, it's just unfortunate naming.

[@Phil-tn5ny]

It wasn't LA btw they flew to Hawaii and another person showed convos with this person, they've done this for other intl items like matcha chocolate from japan. Anyway point was edit to your vid: Fly to Hawaii**

[@ThriveMarket]

💚

[@lassoroot]

"I guess if you give a mouse a cookie he will...illegally ship that shit to Australia." STOOOP I'M WEAK 🤣🤣

[@kaitsenpai]

that shit took me out when i heard it🤣🤣🤣

[@beekate2263]

As an Aussie this whole situation is so sad to me. There are so many local aussie bakeries right now that are struggling to make ends meet, but they hold such a special place in our communities. Australia is heavily exposed to American culture, so many movies and shows we watch are from America, with American actors, to the point that when we hear our own accent it throws us off. I think this whole situation highlights how the “mainstreamness” of America culture had its grip on Australians when we have so many incredible things here already

[@elise9189]

That's actually an intensely sad thought

[@se2664]

Is that why Australia is very expensive to live at? Since your country mirrors American culture?

[@Sun.Shine-]

Also tiktok ✌️

[@themagicknightress7132]

For my fellow freedom-ers, 17.5 AUD=11.75 USD. In Hawaii, a single cookie is 6.50 USD (where they were purchased, no California) so that’s an 80% mark-up

[@themagicknightress7132]

Also according to other videos I’ve seen, it was an 18 and 21(?) year old brother duo who came up with the idea of importing the cookies.

[@bridgeit32]

this!! I’ve seen a couple people cover this situation and they all balk at the price without considering the price conversion. Still way too expensive for a stale cookie, but not $17 USD expensive

[@froggy5748]

I always forget that AUD and canadian dollars are worth less than USD lmao, thanks

[@CarleighMay6]

@@bridgeit32classic american moment where they don’t even think about other currencies existing

[@justcallmegunz]

@@CarleighMay6 no cause I thought it was the same thing and I’m not even american

[@feliciascorner9795]

More people need to mention that Crumbl is owned by LDS members (Mormons), so 10% of their profits goes into the hundreds of billions of dollar corporation that is the Mormon Church. The church that refused to help their members during the panorama and insisted that their members still had to tithe 10% of all their income to the church or they would lose their temple privileges. Like... Excuse me?! No! I don't care if their cookies are amazing, I'm not trying to assist the Mormons on getting more money that they don't need.

[@user-lm9ye5ox9e]

@@feliciascorner9795 this comment needs more attention!!

[@TDruzhok]

I have seen a few videos on Crumblr and none of them mentioned this! Wtf

[@jencendiary]

When California's Prop 8 - the gay marriage referendum from 2008 - was on the ballot, the LDS church and individual donors aligned with the church pumped $20 M into funding the anti-gay marriage agenda.

[@paigeaviles9254]

And while we're on the subject, stop eating at Chick-fil-A! They use that money to fund dangerous conversion therapy and anti-LGBTQIA+ groups. Their chicken is not that good, I swear to God 😭

[@jencendiary]

@@paigeaviles9254Anyone who would rather have a Chik-fil-A sandwich over a Popeyes is suffering from some kind of tastebud condition that needs immediate medical intervention.

[@etherealaesthetical]

The organizers are lucky that all people got were stale cookies! Days on a plane with no proper food storage could have resulted in those cookies poisoning people, especially the ones with cream.

[@victoriastargle2929]

Some people did get food-borne illnesses!

[@JoannaHolman]

The prices are in Australian dollars so its about USD11.75. Still an absolutely wild price for a cookie. That is absolutely not a normal price here. There's plenty of innovative Australian bakeries doing cool stuff and charging a LOT less than that. I don't know why Australia keeps getting internet drama about randomly overpriced items. The online chaos about that person who brought a super expensive mug at a craft market a couple of years back was wild

[@IsabellaLanter]

Oh yeah I knew the markup either way was ridiculous!!!!!! Theres no way in hell id want to pay that much for a cookie

[@bugdealer]

its the way that my boyfriend who lives in Sydney was like “imagine crumbl opened here business would be booming” like a week before this!!! 😭

[@IsabellaLanter]

lmfaoo no wayyyy!!!

[@saturn4rchive]

I'm actually SO surprised nobody got food poisoning from eating these old ass cookies that flew hundreds of miles, it could've gone so much worse these people got lucky

[@3m3ly3rdb33r]

There are probably so many unhealthy preservatives in those cookies 😭 I think that’s the main reason why people didn’t get sick from them

[@emilybergjohnson1876]

They still might, some food borne illnesses can manifest months after you initially ate the food 🤢 I really hope no one actually falls seriously ill from this.

[@kpoctopus]

"That's a new way to label a crime" really got me 🤣🤣

[@AKbaby89]

Im from Juneau, Alaska, which has no roads in/out, so you have to fly or boat in/out, and our only fast food chains are subway and mcdonalds. For some reason, basically everyone in Juneau who's a millennial or younger, is obsessed with Taco Bell. So anytime anyone travels out of town, they'll take orders for all their friends and family, then bring back A TON of taco bell😂 its all soggy and gross, and everyone does it and has for years😂😂 its so weird, but at least nobody charges extra for it

[@evilprophetboy]

taco bell always tastes like that lmao

[@angelwings6186]

How the hell was this even legal?? They are basically acting like brand ambassadors. Also...aren't there really strict laws about importing and selling food??? And yeah it's gonna be stale, it flew on a what...24 hour flight?? I'm just gobsmacked

[@swedishmeatball4382]

Especially food items entering Australia, so I cannot see this taking place without several laws being broken. And yes, days old cookies does not sound appealing at all. A freshly baked one, still warm from the oven? I might go for that (probably not; I'm not really into cookies and I absolute HATE cakes) but maybe once every 15th year or so. Maybe. But probably not.

[@LaShumbra_Bates_AuDHD]

If I'm not mistaken, I heard a report that their flight got delayed at some point. So the cookies were out way longer than people realize. And I know that because of the toppings on some of those, they definitely could have gone bad easily.

[@Sleepypenguin44]

​@@swedishmeatball4382it is legal to take certain food items into Australia. Pre baked and packaged cookies, chocolate, candy etc are allowed. The issue is about the use for sale vs personal use.

[@swedishmeatball4382]

@@Sleepypenguin44 Considering how half assed everything seems to have been doneI cannot see them getting all the actual permits. I hope I am wrong though and it was all done by the book; I'd love to be wrong in this case.

[@swedishmeatball4382]

@@Sleepypenguin44 Yeah, because I cannot see them getting permits in advance and doing it afterwards probably take at least 2- 3 days;probably longer. Add in the flight itself and you have a cookie that almost could rival Lunchly in the mold department.

[@alyshaking]

I've watched so many of these vids going over it and no one has mentioned yet that if you want to sell food in Australia, you have to get licensing/certification from a govt body. Even food stalls at markets need it and most display it for clarity. This would not have been given licensing straight off the bat so there's another dodgy thing this lot have done. Also, turns out it was 2 early-20s rich kids so you can bet daddy'll bail them out.

[@sockm0nkee]

I recently tried crumbl cookies and they were honestly disgusting. I think they are being way overhyped and they are definitely not worth risking everything to ship them like that. If I ate one after a couple hours of it going through a car ride and hated it, i cant imagine what it tasted like after several hours on a plane.

[@sabrinamarra2759]

As someone who has a Commercial Online Bakery in NY, transporting/shipping cookies is a very touchy thing. I can ship all over the country, and I heat seal everything. Everything usually takes at most 2-3 days to ship but they're also sealed. And not stale when they arrive. I would HATE if this happened to my business even though I'm so much smaller than Crumbl.

[@steph678]

Crumbl set this up as a pr stunt obviously

[@duallove6909]

The problem is, there are many crumble style recipes online. Some even used boxed cake mix and they said the result is so close. If they had baked some in their house and started their own “crumble style” cookies business , they would have made good money and zero troubles!

[@amsterlikewat468]

This is what I was thinking, they did all of that work when they could have comissioned someone to make "crumble style" cookies for way cheaper? Cookies are one of the easiest baked goods to make so I don't understand... they could have marketed it slightly different but gotten the same result and see what interest there is and maybe actually make a home baked business that specializes in those cookies??

[@adelemaidment756]

The math ain't mathing with those numbers they provide. If they bought 700 cookies, which their receipts don't even match but that's another story, and sold them at $17.50 a piece, then they made $12,250. Their breakdown of expenses, just the numbers they provided alone, is $13,000. Last I checked, that's a complete loss of $750 and I didn't include the "more" in staff costs plus the extras they added on to the bottom of the list.

[@AVSANCHEZ]

I was looking forward this video. The Australian crumbl pop up drama was crazy

[@pn8326]

Crumbl sucks. It's not worth $1, let alone what they charge. They are too sweet, just way underflavored, they just suck.

[@MercurialSammiii]

theyre over hyped unfortunately

[@bluebeardswif3]

“BISCUIT BAMBOOZLE” is taking me out 😭

[@Lady_dromeda]

If i want a giant cookie, I’ll fuckin make it myself

[@lilessab85]

Crumbl is overrated

[@DayManAHHHah]

Truly the 6th video I’ve seen from those I’m subscribed to about this topic in the last 2 weeks 😵‍💫

[@jennarellano]

american here, other countries are not missing out on much crumbl cookies aren’t good i’m sorry 😭

[@jessicav2031]

Yeah, the numbers don't make a lot of sense. $11.75 US per cookie sold, assume $5.50 US to buy, that's making $6.25 US per cookie. Sell 800 cookies, $5000 US. Okay, so how much is the flight back and forth? They claim they also paid customs fees. Did they pay to rent the venue? I don't see how this could be very profitable. At best, close to break even. Even if they lied and didn't pay anything but cookies and flights, they made what, a few thousand? And now they're going to have corporate lawyers after them. Good job guys.

[@Aries73]

I found out there's a Crumbl just outside of Minneapolis. I'm curious to find out if it's worth the price. This madness in Australia is a straight up ripoff, though. How the fool who imported the cookies got past customs is anyone's guess.

[@SalviAlmighty]

I absolutely have the way they phrased their little doc.. "importing" sounds like an official, legal way of doing it (almost like they had special permission from Crumbl), when in fact they basically smuggled the cookies in the plane...

[@lyndseyhh1480]

Tin foil hat time… and maybe I’ve been listening to too much true crime lately, but what if this was all a PR stunt??? Can you imagine how busy this Crumbl in Australia will be now after all of this?

[@partlycloudy7707]

I was thinking the same thing. Like how convenient that after this whole fiasco Crumbl decides to expedite an Australian branch? And they decide not to sue the people who broke trademark and resold their product? Like sure, if we take it at face value it'd be stupid for Crumbl to not make a move to Australia after this, but still. It stinks of PR.

[@Ceceofthesea]

See some of the cookie flavors at Crumbl are good, but even I can’t eat them cookies in one go because of how sweet they are. But when i heard about how much those people paid for those cookies and how much we pay over here was wild. then to know they were hella stale from being flown back to Australia is wild and so sad. I hope those people who ate them are okay 😕

[@katiekotok505]

I’ve never had crumbl just because of how overly sweet and dense the cookies look😵‍💫 I’d try it if they had samples of like 1/4 of a cookie though

[@taylorjohnson3141]

my mom gets a crumbl cookie then eats it one quarter at a time over a few days so it’s possible lol

[@KwispyZ]

They're meh. As someone who does a lot of baking, they're waaay over hyped. Homemade is so much better.

[@amberdawn868]

Crumbl has started making "mini cookies" that are smaller, probably around the size of typical cookies you would buy in other bakeries

[@gabbagabba.1192]

I used to love crumbl cookie but I have a very high intolerance to gluten and cannot eat it anymore. But what I found out in your videos, sounds like that’s for the best!

[@starburst8675]

Should I be doing my homework? Yes. Will I be watching this entire video? Also yes

[@julisvega34]

I just can’t imagine going through the airport security with all those cookies💀

[@justagirl921999]

gurl a similar thing already happened in Indonesia months ago, it was with milk buns🤣 it was to the point where afterwards customs tried to limit the number of clothes people can bring back

[@CollidedFriends]

When i saw other youtube videos titled like "Australian crumbl cookie situation" i was like "what? Did crumbl not good? Wah wah get over it multi-million dollar company no one care" But this is so much worse than i thought it was (also im only actually learning abt this bc you uploaded it otherwise i would not care love you queen)

[@Morgana191]

As an Australian i am acutally embarrassed

[@hyldrklein451]

What the heck. How did they even pass it through the customs? My sisters live in Australia and every few years they'd come home and bring my home-made cookies back with them and I'd always have to make sure they are well-packed, in heat sealed packaging and everything complete with ingredients so it doesnt get confiscated. Also, iirc they have stricter regulations for goods that contains nuts and chocolates thats why I never made cookies with chocolate chips and nuts in them.

[@becky3324]

As a fellow Australian I’d like to know how they got them all across the border. Our border and custom control is notoriously strict and fines are astronomically high. Anyways, I hope to see this shit on border security soon.

[@ariedits4065]

PLEASEEEE talk about the Detroit Bridgerton scam

[@roxannesheldon]

@@ariedits4065 Wait my friend went to that how was it a scam??

[@Narukouzumakichan]

I have been waiting for you to talk about this

[@Error404Pod]

The people behind it were 18 and 20 (siblings as far as the Australian media has reported - from what I’ve heard). They work as lux confectionary sellers (not cookie retailers specifically) but that doesn’t mean they had the knowledge to actually import that many cookies correctly.

[@sarahbergmeier1154]

Surprised there not fined We normally have tough customs Can’t believe they were allowed to bring them in

[@se2664]

There is a crumbl cookies located in Melbourne .. why couldn’t they drive 8 hours to Melbourne then bring it back to Sydney?!

[@lajeannablair2784]

Are you sure it's not Melbourne, Florida? They only have locations in US, Canada and Puerto Rico

[@daviddavid1093]

I absolutely hate crumbl cookies, like there to soft for me. But my best friend loves them, if they were to get scammed like this I would be so upset.

[@indigo_azul]

Omg I would love to see the crumbl cookie smugglers on that show they used to have Border Security: Australia 😂

[@bimbobinman]

LMAO how do you explain to someone u casually have several suitcases full of cookies, I´d honestly laugh

[@MoistMage69]

The crumble cookies also say on there website not for resale. So it was illegal for a start

[@meh991]

I’ve tried crumbl cookie before they got super mainstream and I don’t think they are worth the hype. Guys it’s just a cookie not the cure to cancer.

[@jencendiary]

The one time I had a Crumbl cookie, it was so sweet that I literally threw up. My body was like, "Nope. Not in here." So, I cannot imagine standing on line for hours for one.

[@CookiesTriedToEatMe]

My thoughts on how they got it through customs, place them in unidentifiable boxes/ carriers two dozen at a time with several people carrying them, different flight times and packages carefully placed in checked baggage it's possible. It's just food and it's hard to prove that they were planning on reselling if they each happen to have several dozen cookies, Un-named.

[@hely..4]

MY FAVE KZbinR

[@IsabellaLanter]

awww omg thank you!!!!

[@aboringed]

We get crumbl cookies from some sweet parents at work sometimes, but every one of us only takes about 1/4 to half of the cookie lol.

[@stacinc]

10:30 this edit HELP

[@Lady_dromeda]

$17 AUS is not even the conversion from USD

[@barbara9315]

Not Nara Smith’s husband looking entirely unimpressed with the cookies!😂

[@pmill95]

As a Utahn, home of Crumbl hq, these idiots don’t realize how serious Crumbl is about protecting their brand identity. They literally had what we dubbed the “Cookie War” with another cookie company here called Dirty Dough, saying their branding and packaging was too similar to theirs. Crumbl doesn’t play around 😂with

[@polydactylblackcat2218]

Tried Crumbl once and found them too sweet, so have never gone back. Not to mention their association with Utah and the Mormon church is enough to keep me far far away from them as a franchise.

[@jocelyntrishell]

You should come to Utah, it’s a beautiful place 💁🏼‍♀️

[@partlycloudy7707]

What's wrong with an association with Utah? It's just a state....? Also sure association with the LDS church isn't great tho. But tf is wrong with the state

[@Chi_Nurse]

Ok but also …. Where are the laws and regulations in Australia for selling edible products/ items to the public. I’m sure they would have something to say regarding unauthorized sale of edible items to the public without approval of the health department or whatever.

[@AKbaby89]

Ive only had one crumbl cookie i liked, and I swear they'll never bring it back. It was a chips ahoy cookie monster cookie with blue icing, and it was so damn good 😢 I wish they'd make it again, id definitely be making the trip to go get one

[@TDruzhok]

Thank God, it seems, none of the customers had immunodeficiency! What a nightmare that would've sparked!

[@atouchofolive]

This has been happening all over mexico too!

[@zy510]

As an Australian I am befuddled as to why there's so much hype for Crumbl coming here when we already have Brooki...

[@itzz_ivana_098]

I’m proud to say I have yet to try a crumbl cookie and probably never will 🤭

[@ndubb255]

As someone who lives in the area crumbl was founded and utahs obsession with soda and cookie shops, I can easily name 2 other cookie shops that are 100x better than crumbl

[@CreativelyPhoenix]

A single cookie in the U.S. (Maryland at least) is $4.99. I have no clue how people didn’t end up with food poisoning. Some of CRUMBL’s cookies can only be out at room temp for 2 days. I personally put mine in the fridge after the first day just in case cuz after purchasing a pack of 4 it takes days to go through and that’s sharing between my fam. The CRUMBL company would be disgusted with this pop up 😂 When you go to pick up your order they personally open the box and ask you how does it look, if there is a visual issue they will fix/remake your order. CRUMBL cookies and the customer service is nice but it’s a every so often treat nothing to craze over.

[@lulamamokone2851]

At some point we as a society need to sit down and ask ourselves "How did we get bamboozled by a counterfeit cookie company?" Sometimes we become so invested in products and their hype we lose all reasoning. 75 Aus dollars for a stale cookie is a loss I could never publicly admit 😅

[@doclewis8927]

They lied and said they spent $8 for each cookie when they don't cost more than $6.50 in the USA at any shop. They also said they spent $6,000 on cookies but their receipts showed they only spent $3,000 so...LIARS. I cannot stand liars.

[@hannahcave4403]

They don't exist where i live in georgia. Had no idea about this company

[@faf001]

they used to bring white powder, now they are bringing cookies!!!!! I don't know how to feel about this!!!!!!!

[@hideflen]

I’m so so so curious to know how they got these through customs!

[@BMS453]

Something is def fishy bc if they are being honest about their costs (we know they aren’t) then they lost over $1000. That is disgusting to do this. Slimey.

[@KBcollision]

Unfortunate that it didn’t taste good, but the price isn’t actually that off. The Australian dollar is so weak, even compared to the Canadian dollar.

[@llenaaangel]

microwaves? they put the cookies in MICROWAVES?

[@poppen5708]

Also I feel like we Aussies would have hated the cookies no matter what because we have regulations regarding food and from what iv seen the cookies are just pure fat and sugar something us aussies arnt ust too in just a simple cookie

[@Exhaustedmillenialz]

Boys got their holiday paid for and hopefully for them their parents can pay for their trademark lawyers 🤣🤣

[@WeirdSnakeGal]

It was done by some dumbass 18 and 20 something year olds that thought it was gonna be a good business because they just did not think of all the costs before getting started. Of course they thought they were gonna make bank. it's too easy to make statements after being caught and I call BS on their "we just wanted to share with the fans"...

[@ashleyannie6756]

As someone with Celiac, I've never gotten to try Crumbl either. Considering how unhealthy they are, that's probably for the best. 😂

[@octopus8978]

IM SO EARLY 0:08 HELP TODAY IS JISY NOT THE DAY

[@tiffany.Elizabeth.]

It’s all so weird lol

[@jojocaitlin8508]

I'm not gonna lie I'm a crumbl cookie hater. I hate that the creators aren't even bakers, just two dudes that wanted money and the cookies aren't even good. I just feel like real bakers deserve that hype. That said its got me giggling that this is hurting their reputation and they weren't even involved. 😂

[@se2664]

The co owner Sawyer made a LinkedIn post about being aware of the fake pop up shop and going to open at Australia location. I guess he don’t care about taking legal action because he had hit 70 million in revenue and doesn’t care that the fake pop up wfh op misrepresented his brand 🤷🏾‍♀️

[@lauren248x]

100% a scam, but hilarious 😂😂😂

[@williamsullivan8544]

I love seeing all of these narcissists looking dumb on camera. People are so easy these days. We are the dumbest living thing on the face of this planet.

[@bridgettbenson6830]

You can tell they were stale by how they were hard not soft. I garentee that they didn't say they were crumbl cookies and I garentee they didn't say how much they were paid.

[@Sun.Shine-]

So i guess Crumbl understood that they have fans in Australia. They can now start business in down under ✌️

[@CrystalLynnBeauty]

The us dollar is worth more than the Australian dollar so it's not as crazy of a markup as it sounds. Still more expensive than if purchased here but not over 3x the cost. Just sayin.

[@cmiller415]

They were probably shipped to Australia from a Crumble in BumbleF*ck Alabama 6 weeks ago. 😂 I’m not sure what everyone was expecting, Crumble cookies are sucks even when they are fresh/half cooked, I can’t imagine what they are like when they are 6 weeks old.

[@JimPickens1025]

Just wanna say that’s not what crumbl does. They bake every cookie to order in store. You can literally watch them making the cookies from the counter.

[@sewgeekdesigns9113]

The money they spent on the flights and hotels was just stupid in itself…..😅I see why they charged that Much

[@EverydayDesigner]

i like tha shirt =P

[@motherthinks]

I’m in Australia. Very shortly after the pop up Crumbl announced they’re actually opening here. Seems like perfectly orchestrated gorilla marketing to me…

[@laurenmarieny]

Even the legit version of those cookies are disgusting. 💩

[@nbcb96]

I’ve heard Crumble Cookies are bad to their employees

[@ThriveMarket]

💚

[@kellymaps8128]

75$ AUS for 5 cookies ? People deserve to be scammed 😂

[@TareneTaj]

I actually do NOT like these cookies!! I had such high expectations and was sorely disappointed & out a fair amount of 💰

[@Traumenn]

Cookie fraud… Is nothing sacred nowadays? 😭

[@HughMadBro]

I ain’t never tried em 😆🤷🏼‍♀️ Are they worth the hype???

[@_lynnmariee]

not really , but you should give it a try atleast once ! some of the flavors are really good, but very sweet.

[@jencendiary]

They're way too sweet. I like desserts, but like. Bruh.

[@KarlMalowned32]

T-Rex Cookies >> Crumbl Cookies ALWAYS AND FOREVER!!

[@victoriawashington565]

I don't mess with crumbl cookies! I'm on a serious health and wellness journey. I only eat healthy foods. Thank the LORD!!!!

[@rosierangerblargh]

I really doubt they're importing those legally, lol. EDIT: OKAY sorry, I was half-listening when I commented. WHOOPS

[@Steph-xf7bc]

I have a Crumbl 3 mins from me….to me they are garbage, FRESH! Yes, these fools got scammed!