Facebook Ads for Launching a Course or Coaching Program

[@UndercoverArchitect]

This came at the PERFECT time. Thank you so much! I've always done 1 campaign, with about 9 - 10 adsets. The last campaign I ran (a lead gen) has had a 10X discrepancy between campaign reporting, and pixel firing (and Internal Team at FB haven't been able to explain why, even though it's a unique URL only used for the $$ campaign). So, I've just set up my launch using your strategy ... 5 campaigns, 3 - 5 adsets per campaign. I've only used 2 ads to get it up fast. Will let you know how it goes!! Thank you :)

[@profitlovers4248]

Same issue here so I am doing the same as you

[@clairepelletreau1172]

You're welcome! Interesting, keep me posted.

[@strategy_gal]

I SO NEEDED THIS right now - THANK YOU!

[@simongoode7025]

Thanks that was really useful

[@clairepelletreau1172]

Glad to hear it, Simon! Thanks for watching. :)

[@strategy_gal]

Also, quick question :) - what about ads to our warm audience when promoting a webinar... what percentage of total spend should they get vs these CBO campaigns? I will check your blog and other videos too. Thanks so much for putting this info out there!!

[@clairepelletreau1172]

Hi Lillian, have you checked out this post I did all about webinar ads? clairepells.com/fix-leaky-webinar-ads/

[@sarahfvria]

I don't get the "3 campaigns" part, like one for cold audiences and one for retargeting - what with the other one?

This is gold! Thank you

[@clairepelletreau1172]

You're welcome Daniel!

[@AmandaGentherTV]

Such a great training, Claire!

[@clairepelletreau1172]

Thanks Amanda!

[@brittabam89]

when building out your interest based audiences for testing are also splitting these into age groups?

[@AmazonPPCManagerFreeAudit]

What should someone do if he has to run ad for a client and has very small warm audience. What should be pattern and sequence of the ad. Also the budget to spend on ads is around 100$. We want to get enrollments on the course. Kindly give me some tips. What should I be focussing on. It course is about finding your talent/exploring greatness within you/growth type.

[@hutchowen]

Thanks Claire!

[@clairepelletreau1172]

You're welcome Tom!

[@billkhan2310]

Great video...I really appreciate it So e.g I have an ad and I want to target people who are interested in traveling and they want to setup their online business what should be target audience...I am very new to fb ads

[@clairepelletreau1172]

Thanks for the feedback Bill! Check out the Interest-based audiences spreadsheet: clairepells.com/240, that will help.

[@billkhan2310]

@@clairepelletreau1172 OK Thank You so much

[@jimmiescollage]

When you say start ads on Sun/Mon/Tues. are you saying start them when you expect your audience to be active or not so active? I wasn't clear on that point.

[@clairepelletreau1172]

Active so Facebook gets the best data to optimize. Thanks for clarifying that point Jimmie!