Facebook Ads For Service Businesses - 7 Keys To Success!

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@investormilano3692]

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[@kiungaskiung5836]

1. Don't overcomplicate your campaign. 2. Don't directly advertise service/product -> 2 step/ 3 step funnel. 3. Demonstrate your work where possible. 4. Get the brand face into the AD where possible. 5. Protect your Brand! 6. Don't advertise to too small audiences. Try to keep it at a min of 250.000 if possible. 7. Assess performance over a longer time period, based on your lead-fullfillment time. Could take as long as 6 months... 8. If you found this summary helpful leave a like down there ;)

[@jethrowegener]

As a service business AND an e-comm business, once again this video is invaluable. Cheers Ben! Love the bit about not over-complicating things. In my time I have seen so much of this that it is unreal! Too many people try out all these multi-step systems and funnels, especially when their older ads don't work as well, and end up driving their business into the ground. The main things you always need to focus on when running ads is who you're advertising to (so you can put the ad in the right place) and the copy of the ad itself. But then as a copywriter, that last one may just be me! :)

[@BenHeath]

Spot on Jethro!

[@elmarbicol3851]

Hi Ben. I would like to thank you for sharing this knowledge for free. Been struggling to get appointments in our spa and these simple ad preferences totally made a HUGE difference! Literally had to go back to my YT history to give you some appreciation :) subd!!!

[@BenHeath]

You are so welcome! Great to hear :)

[@elisabethengel]

Great recommendations, Ben, thanks a lot. "Don't overcomplicate your Facebook Advertiseing" - as easy as it sounds this opens doors to just jump and do it. And I kept asking myself if I should put my face out there on an ad. You answered this question with a clear YES to represent my brand. Thanks!!

[@BenHeath]

Glad it was helpful!

[@brians.5597]

Ben Heath is the only channel I have the notification bell turned on for. 🔥

[@BenHeath]

I appreciate that!

[@kostika315]

Me too!!😅

[@JaffaSumo]

I wish there was a 2024 edition! 🎉🎉

[@BenHeath]

Coming soon :)

[@PhonkAttack4DX]

@@BenHeath Is it out yet sir?

[@fitfatdadcoach]

Awesome as always Ben - thank you!

[@BenHeath]

My pleasure!

[@arshmitgill6587]

This is a great video for local service-based businesses. I like your no-nonsense approach explanations and breakdowns. can you make a video about the different campaigns we should focus on while running ads for local businesses?

[@BenHeath]

Thanks a lot - good idea :)

[@GlobalAccountingAdvisory]

I don’t think the webinar is there anymore about the sales funnel can you please share the link?

[@Mrnagi2323]

Great content... Learning how to post ads on Facebook for my new service business. Any advice?

[@msshiraroth]

So grateful to have found you, Ben. I have participated in your webinars and watched your other youtubes. Thank you for all the great tips and detailed sense-making instructions! I hope you wouldn't mind clarifying reg this local service scenario: What campaign objective would be "best" in this case, Reach or Lead generation? I'm a personal trainer, I have a website, and I do want people to go there - to read my blogs, understand my training philosophy etc - as well as provide a lead magnet/ free consult (Do these conflict?) Noting Personal trainer's fees are ongoing, in case it makes any difference :-)

[@LensofAlex]

Super useful video! Thanks, Ben! What happened to the link in the description, though?

[@simonlamey164]

Superb.

[@BenHeath]

Thanks Simon :)

[@Rpd264.]

if you can make a course just about lead generation or service base business that would be awesome.

[@BenHeath]

Good idea :)

[@Deportedhandyman]

Picked up a few tips. Thanks !

[@BenHeath]

Great to hear!

[@cooperbaggs8147]

What if im trying to target decision makers are restaurants in my local area? My new ad is 3.3k... way too low apparently!!!

[@MdRasel-tw3bp]

Thank you ben bro,,Very helpful

[@BenHeath]

Any time!

[@MdRasel-tw3bp]

@@BenHeath Yes always

[@fitlifeconrad]

So I already wrote a comment but this is exactly what I do in fact I put a selfie of one of my clients up there and we wrote a story about him and offered a free roof tuneup and that made him $2 million off of $20,000 ad spend, but as I said before I’d love to know more offers that I can do I feel it’s very very important when you’re doing service space businesses that are local that you have a face of someone to connect with

[@simplemen3620]

Hi Ben, I am a complete newbie in all these. We have a car recovery service business and want to advertise . I tried to find a way to ad using my personal account but it shows restricted. What do I do?

[@evansterling3077]

Ben, quick Q on expenses for our clients.. how would one go about charging for the softwares (active campaign, click funnels, etc) for your clients? Is this something separate from your retainer fee you simply pass along? Or have them purchase them before you setup funnels?

[@BenHeath]

Hi Evan, we would have clients purchase those items separately. Hope that helps

[@easybookssoftware7734]

What if it's small business software company?

[@iamalphajallow]

Hello Mr. Heath I’m reaching out to you because I don’t want to ruin my chance of getting good results for my first client & I believe you’ll give me a feedback, as I always observe you interact with your followers and audiences more than any other marketer out there. So I have closed my first client with the hybrid method but before I get started I keep wondering do I really have to use click funnels, or just the Facebook lead campaign and lastly which campaign objective should I use? The client is an author, she sells an online course & have workshops. It would be a huge pleasure to get a respond from you or your team. Thank you for all your support🙂

[@OlleyThorpe]

Another banger mate! dropping you an email.

[@BenHeath]

Thanks a lot :)

[@bonifacemashara8416]

Which campaign objective would you advice to focus on?

[@BenHeath]

Conversions mostly - but it depends on your exact approach.

[@donavonterry3464]

Good day Ben, hope you're well! Big ups for putting out such amazing content all the time. You've literally been my go-to marketer since day 1. I remember the first video I watched a couple of years ago, when I first started my agency in South Africa. You've aged bro :-) Good ageing though, like a proper merlot. Anyways, I have a question that's been bothering my the last couple of months and I would really like to get your advice/expertise on this. For my new clients who's never ran ads before, can I jump straight into running conversion ads (leads) or should I run traffic first to "train" the pixel before switching to conversions? If so, how long should I run a traffic ad before switching to conversions? I'm not a big fan in general of traffic ads, but there's so many different opinions out there that I would appreciate it to get an answer from you. Hope you well, Take Care! Don

[@fitlifeconrad]

What kind of offers do you like to use for roofers I specialize in advertising for roofers and find some offers work extremely well while some don’t I feel everyone is offering a free inspection, what are some of the best offers you have worked with. I’ve also put out a free e-book that seems to convert at the lowest amount. I would love to pick your brain sometime on this topic but any help would be helpful I’d also be willing to pay for your time a bit as I want to retain my clients as long as possible

[@soulsolutions1574]

Hey Ben, I'm still thankful for having found you and thanks for this new video, I have a suggestion : How would you start growing an Instangram page from 0? I'm in that situation now and I had different thoughts : 1) Promoting a Brand Launch 500£ giveaway through Influencer story & post [[People to join the Giveaway must follow and tag 3+ friends in the comment]] 2) How would you promote the Giveaway through FB ADS? ((What campaign and objective is the best)) Or would you have other suggestions to grow up fast without having to run 1000£ daily on Traffic or ppe

[@eztilbisnar3857]

Hi Ben, if you need to change your ad creative, would you just edit it from the existing ad or you create a different ad and then turn off the ad that you want to be replaced? Thanks!

[@BenHeath]

2nd option :)

[@jenniferressmannwriter]

If you change stuff while the ad is running it will mess up the efforts FB has already started executing for your ad.

[@MrExplainerPro]

Hi Ben, i want to ask you about services on facebook, i am ducts cleaner and when i post my ad on facebook the facebook team removed it, what was the reason behind it can you can tell me?

[@RootsandRoutes548]

Hi, thank you for your video. I create journals for people and have been running Ads but no purchases are coming through. Would you recommend me creating a lead form?

[@BenHeath]

Hi Stephanie - you can try it but I would imagine that a conversion campaigns optimised for purchases would be your best option.

[@LensofAlex]

Is this still relevant in 2023?

[@maysle1]

He does explain some good value in his videos thanks but jeeze how is he a marketer he is so boring to watch.

[@hammadahmed2476]

What a waste, all talks! He did not even tell the option to choose to advertise your services?

[@hassnainmh2048]

Speech

[@nolafan4612]

You talk WAY TOO FAST. Honestly why make these videos if they are a big run-on-sentence? SLOW DOWN!!!

[@cbgrubb]

The speed of your voice is disturbing and difficult to understand. Slow the fork down.

[@b.a.vsnc86liamsdad82]

How rubbish