Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

[@nicksakkis]

Dude I feel like I just watched a documentary. Well done man obviously the content would have been good enough alone but taking the time to create a video like this is remarkable.

[@WesMcDowellInc]

Thanks so much Nick, that's totally what I'm going for with my newest videos. Glad you appreciate!

[@dailytalkingtom4985]

Bro, Read Sell Like Crazy by Subri Suby......You'll be blown out.!!! 🤯🤯

[@mattwareham]

Wes and Adam in one video was always going to be a winner! Thanks so much for this, when everyone else is saying FB ads are dead there is so much to take from this video

[@WesMcDowellInc]

Thx Matt for watching and I was def excited to speak with Adam 👍 FB ads are sticking around

[@Adamerhartvideo]

Thanks Matt, yeah it was great to chat with Wes!

[@paulprincewill]

This is the best video I have ever watched on digital/social media marketing 🤗 I can't believe I just sat down for 23minutes to see this. The last video I saw before this was 9 minutes long, but the guy spent 5minutes trying to keep me hooked but not getting to the point. But this, this is gold. Please do more videos with this kind of format. Welldone.

[@WesMcDowellInc]

Wow, thank you Paul! 🙌😊 Love to hear that. I will be sure to keep it up!

[@jp.gaviria]

This

[@Ari-zp4dd]

man. great content, great video, i see you put a lot of effort into those videos. Amazing. you deserves the views likes and subscribers.

[@WesMcDowellInc]

I appreciate that Ari! 👏🙌

[@rosangelaarnold7574]

This video has so much valuable info. I can't wait to start implementing them. Thanks a lot.

[@WesMcDowellInc]

Glad it was helpful Rosangela! 😊👍

[@jakewilkes7725]

I run an agency and this was actually one of the most helpful videos I’ve seen in a while! Really nice work and very informative. It would be wrong if I also didn’t mention the production quality too ❤ Thank you for sharing! I’ve just subscribed to all three of you after this

[@WesMcDowellInc]

Awesome! Thank you Jake for the nice words! 👏😃

[@jerbear7952]

Do you actually run an agency or are you pretending to run an agency? Shouldn't an agency owner know this stuff? Fake it till ya make it?

[@itzalex10]

Wow, great content. Subbed cause this one video 👍🏽

[@WesMcDowellInc]

Welcome aboard Alex! 😀 🙌

[@williamwrenner]

This was surprisingly helpful. Most of the stuff on YT is just general fluff, not really tactical. Nice work.

[@WesMcDowellInc]

thanks William 😀👍

[@jomiahgauthier]

Facebook ads seem intimidating at first but you manage to make it seem very straight-forward and simple! Thank you so much for this video!

[@WesMcDowellInc]

That is always my goal - to keep it simple and easy to implement. 😊 Glad it was helpful for you Jomiah!

[@dapartyat]

@@WesMcDowellInc can you recommend someone that does this for people as a service? way too much tech for me lol

[@WesMcDowellInc]

@@dapartyat Pretty sure all 3 experts featured in this video do that :)

[@QasimShobber]

you are fallen from heaven man this is incridible work and value I love you and id buy any course you have lol

[@Zshakira]

This was great... can ya'll just run my ads FOR me... Haha!

[@WesMcDowellInc]

😆 thx for watching Zshakira! 👍

[@josefrausto6442]

Great content! It was so well put and easy to digest! Especially the presentation of everything!

[@WesMcDowellInc]

Thanks Jose for those nice words 👏!

[@JenniferOwens]

This is brilliant, and covers so much - thanks Wes and the other experts 🙂

[@WesMcDowellInc]

Our pleasure Jennifer - love being able to share this info! 😀 🙌

[@montsergirl]

Thank you so much for this! I just started doing ads at my work and i’m slightly terrified and excited. I will be using your strategies!!!

[@WesMcDowellInc]

You got this! If nothing else I'd get on running those engagement ads sooner than later to get things started right on your account :)

[@theadstrategist]

Fun! You'll be awesome at it. We all start at the same place so dive in with both feet. You got this! 💪

[@montsergirl]

@@WesMcDowellInc I can’t wait!! I know my work is stuck in the one mind set of ways so it’s a bit scary to spend money if I do it wrong. Fingers crossed! And thank you so much again!

[@montsergirl]

@@theadstrategist I am super excited! Thank you so much for your incredible information! I’m soooo curious to give this a try!!!! 😊 they want me to run a messenger ad tomorrow which usually never works well for us 🤨

[@Fares-Ahmed]

the best most valuable video on fb ads i have seen since a long time, thank you sir

[@WesMcDowellInc]

You are most welcome Fares! 🙌👏

[@LogicalLove]

This was a very well put together video. Thank you.

[@WesMcDowellInc]

Glad you enjoyed it, Lita!

[@animefreakhd4600]

Hey, very nice Video man. Thank you very much for sharing this knowledge with us!

[@WesMcDowellInc]

Glad it was helpful! 😎

[@kevinb6239]

Awsome ideas. Thanks

[@WesMcDowellInc]

You are most welcome Kevin 👍

[@Deestroyer82]

This was great thank you, sub.

[@WesMcDowellInc]

Thanks for the sub!

[@JulesDan]

swiping these ideas. This is GOLD. Thanks Wes

[@WesMcDowellInc]

Do it!!

[@rizvannaim]

Absolutely wonderful. Also, I have been working in digital marketing on Facebook for 5 years, and I have never seen polite and explained videos like this about Facebook. I am a regular scroller and always looking for new content or ideas to put value for my clients, I love this video

[@WesMcDowellInc]

Thanks for watching! I appreciate the kind words 😊👍

[@SocialwithRocki]

I had so much success for reels ads the beauty is even when you stop the reel it keeps growing bc if exposure and Shares 🎉🎉🎉

[@WesMcDowellInc]

Thats great to hear Rocki!

[@venangot6877]

Man you're literally the best content creator on this platform! Excellent Job!

[@WesMcDowellInc]

Wow, thanks Ven! 😊 🙌

[@Mexicotravelltd.]

man you deserve number one top presenters , it felt like im watching a movie , props to your editor as well

[@WesMcDowellInc]

Love to hear that - thank you!! 🙌 I'll let me editor know too 😊

[@instaquirk]

Well, it feels illegal to have this knowledge for free. Carry on, dude.

[@WesMcDowellInc]

Thanks Sakib 😎

[@piyushprakash]

that's what we should to know before starting something through fb ads ! thanks for this video this is very helpful for me. valuable content. 🙌🏻

[@WesMcDowellInc]

You're so welcome Piyush! 😊👍

[@savvastdietitian]

Thank you, Wes! Always bringing excellent content.

[@WesMcDowellInc]

Thanks Savvas, appreciate that!

[@itsvin101]

Love this video. Thank you so much! It helps a lot. :) Best wishes from germany.

[@WesMcDowellInc]

Glad it helped you Marvin! Cheers :)

[@simonschwarz6919]

Really upped the quality of the videos Wes - cool to see you going all in on KZbin!

[@theadstrategist]

Wes, this video is so fun and informative! Loved seeing Adam and Salome on the screen with their hot tips for 2023 too.

[@theadstrategist]

Thanks for inviting me to the show.

[@WesMcDowellInc]

No, thank YOU for joining me! You 3 are quite the FB ads dream team!

[@Adamerhartvideo]

BOND!!!!

[@DaretoSituations]

The best part of this video is, to invent totally new strategies through proven marketer duly engaging them in the Video. Amazing content to grasp the knowledge about Facebook Ads for 2023.

[@WesMcDowellInc]

video is def reigning supreme these days - thanks for watching!

[@ThomasMouritzen]

You can very well be proud of this video! Amazing structure and sources you chose. A lot of youtubers can make these eye candy graphics. But very few can be as clear and well structured as you managed to be in this video. Thank you!

[@WesMcDowellInc]

Wow, thank you Thomas for those nice words! 👏😎

[@marc149]

Always good! Thanks Wes 🙏

[@WesMcDowellInc]

Thanks for watching Marc!

[@navigatorofthevalley]

Hey Wes, amazing video! Just wondering if you have a video on how to set up the surround sound ads? What kind of frequency, spend per day etc.

[@smz1311]

superb content

[@WesMcDowellInc]

Thx 👏!!

[@petermar]

great video for Facebook Ads, thank you Wes

[@WesMcDowellInc]

Glad you liked it Peter! Thx 👍

[@paigemaria_]

Amazing content, Wes!!! thank you so much

[@WesMcDowellInc]

My pleasure Paige - glad you enjoyed it! 😊

[@Travelwithsatyams]

This is the best and most important Facebook ads video ever We keep making things so complicated and the result is opposite of what we want, but this video simplified everything 💕

[@WesMcDowellInc]

Always my goal to simplify and help out others! 🙌 Thx for watching Satyam

[@sujitg31]

Killer content. Thanks!

[@WesMcDowellInc]

Thx Sujit 🙌👏

[@adlyads]

This was not only super helpful & reinforced my current strategies ... but it was fun to watch! You're brilliant! Thank you for bringing the value!

[@WesMcDowellInc]

Glad you enjoyed it Amber! 😀 🙌 Thx!

[@RGB.UNIT.AGENCY]

🤯🤯🤯 excelente contenido, gracias.

[@WesMcDowellInc]

Thanks for watching! 👏

[@CharleneGilson]

is it worth using broad keyword matching at all?

[@sanjayyellar5845]

Amazing content. Please do more videos on conversion ad.

[@WesMcDowellInc]

Thanks Sanjay 😀 and I will def look into doing more ad videos.

[@IkennaVisuals]

Wow, I think this is the most valuable FB ads video. Thank you so much!

[@WesMcDowellInc]

Thanks so much Ikenna, that's awesome praise for sure!

[@IkennaVisuals]

@@WesMcDowellInc You are most welcome Wes, you deserve it!

[@PouriaBakrani]

Hey, thanks for the video. Something I see nowadays is when we posting reels, we get profile visits but no followings. We optimised the bio and call to action and it doesnt look sketchy. Any ideas for this? Thanks

[@Michael-sc7yt]

You are right. FB ads are different now. They are becoming worse.

[@VanessaMiller-uv9kv]

how to calculate profitable advertising correctly? or is it possible to judge only by the CTR indicator?

[@DevanLeffler]

And can you answer, is it possible to somehow set the bid adjustment so that the conversion keys receive a large bid?

[@mohibquadri4053]

Fruitful Conversation ! Bro i am a Hvac design engineer (construction industry) trying to start my own service based business working from home as beginner so what needs to be done to attract clients initially without getting caught up in experienced market of people & stand out from crowd ? What's ur favourite books on this subject to position ourselves as the best in the business ?

[@AsherKelley-yl2vi]

Can you help me figure out how to choose the right keyword extension?

[@KarenJackson-rg7xz]

is contextual advertising enough? Or is it better to add a cms?

[@LifesFactbookYT]

Nice high-end content, and very interesting strategies.

[@WesMcDowellInc]

Much appreciated, Anthony!

[@sherrypearls]

Thanks man...

[@WesMcDowellInc]

Happy to help Sherry! 👍

[@RennieDickinson]

I would like to know from you, and on the basis of what the forecast of the advertising budget and the result is made?

[@SheilaConors]

A question of this kind, can I order an ad setup from you?

[@MargaretThomas-pz6cj]

is it possible to somehow highlight the text so that it is not blocked?

[@wingsluxe]

Phenomenal

[@WesMcDowellInc]

Thanks! 🙌

[@MaureenConnelly-v1e]

Can you help me figure out what the forecast of the advertising budget and the result is based on?

[@laureentodd]

Hello. What are the best actual social media marketing books? Thanks for your video.

[@vbdth739]

Nice video

[@WesMcDowellInc]

Thanks!

[@arlenestephens]

Hey. Do you use IG Lead Ads? What experience can you share?

[@CurTroStudiosVideos]

This was great information but how did you create successful Facebook ads to sell products not services?

[@DanielCarey-rf5iw]

can you suggest free services for advertising analytics? indicators of efficiency, costs and other things ... or just count them yourself?

[@benjicabezavangilse5784]

this video is real GOLD

[@WesMcDowellInc]

Thanks Benji!

[@JamesPGreen]

Awesome!

[@WesMcDowellInc]

Thank you James! 😎

[@petermccormick-nn3hj]

Hi. How to determine that an advertising campaign is set up effectively?

[@JohnTownsend-vs8fm]

Hello, do you arrange private lessons?

[@jaredjolivette5048]

This is great information, am I able to use the information they gave as testimonials to my clients?

[@helentucker3265]

Can you recommend schools or online courses where I can learn CMM?

[@dyannibarguen]

Omg!! ❤❤❤❤ This is awesome

[@WesMcDowellInc]

Thanks Dyann for watching!! 🙌👏

[@DavidDawson-kq3wy]

And please tell me how to see where my advertisement was shown?

[@gregorydharveng2018]

Great content! Thanks for sharing Wes. Quick question: what do you think about Dynamic Creative Ads (with up to 5 headlines, desc, creatives, etc) ? Now audiences need to be broader within adsets & talking about ad copy targeting, they feel like a great fit for the future. I also like to bet on platforms' automation's & AI initiatives, but would love to hear your take on this :) ?

[@paayelagarwaal8766]

V informative. I have a question about engagement ads. Since I do not have a website or a landing page, my pixels are not set. So how will I get the full benefit of the engagement ads?

[@MatthewGardner-c8z]

where can I see the effectiveness of my advertising in google?

[@giftydankwah3784]

Hello. Thanks for this. What about if you have a blog and want to use FB advertising?

[@SpideySB]

What is an advert account why does a promoter need to link my fb with one? Can I trust them to link their promotion advert account to mine? I am cautious when granting access. Please help thank you!

[@RyanBrooks-cz9hq]

Hello, how do I see where my ads were shown?

[@antoniodubuc1216]

I love you man

[@IsaacGilson-xr9gy]

can you tell me where to study the sales funnel for an online store in more detail?

[@LiLi-il6px]

How to target the leads we collected form Facebook lead gen ads

[@luisbalmaceda5556]

Wow... this is a paradigm shift for me. Specifically what Salome said about targeting 60+M. For the last 7 months I've been working hard on my avatar and trying to figure out how to micro niche. So don't micro niche and go for the masses? 🤔

[@WesMcDowellInc]

Luis, you'd want to test this for sure, but in the most general sense, Facebook's algorithm will figure out pretty quickly who will respond to your ad. It works better/faster if you've already been running ads and they already have some sense of who your people are... which is why those $5/day engagement ads are so key.

[@luisbalmaceda5556]

@@WesMcDowellInc Testing first is definitely great advice. Thanks brother! Love the content.

[@max1bert567]

I started " NO TARGETING" 3 years ago ( 50M+ audience) and it has always been my best results.

[@PoppyThomas-qt8rp]

Is it worth ordering paid advertising on social networks? Does she work well on Instagram?

[@RaoulStokes]

it's not entirely clear whether the CPC affects how many potential buyers will see my ads or does it depend on the daily budget?

[@yshaool]

Hello, Thank you for the great video!!! Question - regarding Amanda Bond Surround-Sound retargeting. How do you actually do it? The only way I could find was through using sequencing in the reach and frequency campaigns, but it seems to me you need a very big retarget audience to do so. Can you refer to any content about this?

[@akmalulazmi5317]

Can we do retargeting, if we run engagment ads that leads to Whatapp?

[@LiLi-il6px]

What about 1 day click vs 7 day click attribution? I’m not seeing many conversion with 7 day attribution

[@ashleeford4959]

Can you advise me please? How is the budget for 1 social network calculated? In total, I run 3 social networks of the same brand.

[@OlamideAbdulfataiofficial]

We used the lead ad for our BFCM FOMO and the result was amazing (for ecom store)

[@WesMcDowellInc]

Awesome!

[@juanjose5440]

Who here has already tried these tips and really managed to get results?

[@BrendaJohnson-rl9cu]

is it possible to see where customers' preferences are? What are they buying now?

[@helenshepherd2944]

Is it worth ordering paid advertising on social networks?

[@danielleramsey-sn9jm]

How difficult is it to understand the content of different customers? Or is it more expedient to work with companies from a certain field in which I understand?

[@JessicaCalhoun-zb9hg]

can I order an ad setup from you?

[@WesMcDowellInc]

Unfortunately I do not do that. Sorry 😕

[@JohannaBrown-we8lz]

what is the relationship between my advertising budget and the cost per click?

[@FAMV553]

can someone explain to me..what surround ads mean. actually i don't get hook.

[@JosephDuncan-l8g]

A question of this kind: can I order an ad setup from you?

[@WesMcDowellInc]

Unfortunately I don't do that 😕 - but if you want some help with strategy, feel free to book a consultation at wesmcdowell.com/private-coaching-consultations/

[@ollien18]

Amazing content as always Wes! Just wanted to ask you if the use of CDP services (Such as CustomerLabs) that collect your first party customer data on your website to be used on facebook allows us to completely close the reporting gap that opened up as a result of post IOS 14.5 regulations ?

[@KordTaylor]

EXCELLENT video. Thank you. Subscribe! 😂 But yes, some obvious-ish stuff but nicely laid out. Also bringing in multiple influencers as a collab is ALSO a great technique. Just as in the music biz, you get everyone’s fan base. Well done! 🎉❤👏🏻

[@WesMcDowellInc]

Thx for the kind words and sub Kord! 👏

[@fazeelimtiaz5375]

Hi Sir I Really like your Videos kindly can you make some Videos for Running facebook ads and Strategies for the SAAS business (Software Development) !

[@davidmacgown321]

Is this the same thing as Facebook dark posts from a few years ago or is this something different? If not, is FB dark posts still effective today?