Facebook Ads Lookalike Audience Tutorial 2024 (For Beginners)

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In this video, I show you how you can create and use Facebook lookalike audiences.
Since the iOS 14 update, Facebook Ads' lookalike audiences have changed.
It's true: lookalike audiences aren't as good as they used to be.
But that doesn't mean you shouldn't be using Facebook lookalike audiences...
In this video, I show you exactly how to create Facebook Lookalike audiences using different methods, including IG Followers, customer lists, and purchasers.
All in 12 minutes.
🔧 My Ad Agency Tech Stack: jetads.notion....
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[@huseyinyuceer2582]

Thank you for the detailed video! How many custom/lookalike audience groups would you recommend selecting per ad group?

[@TheBlakeBauer]

Test it out. You can stack multiple as a test & also test individual to see what works.

[@slimnik404]

Thank you for great video tutorial. Ton of value!

[@TheBlakeBauer]

Thanks for watching! 👌

[@ZekaliaClientAccountManager]

By far the most valuable video I have watched on KZbin! Thank you!

[@TheBlakeBauer]

Thank you for this comment, glad you got so much value 🙏

[@Whatdavidsaid]

Brother!, Thank you very much for the info!, I tested my campaign with 7 ads I did split each ad to 6 segments put 5usd per ad =200usd daily, the past 2 days I did 1800usd on profits. THANK YOU!.

[@TheBlakeBauer]

That's awesome! Congrats 🎉

[@noxacomedy]

You’re really good at what you do, Blake

[@TheBlakeBauer]

Thank you 🙏

[@noxacomedy]

Pls I need help with fixing my Facebook business manager. How can I reach out to you for paid consultation. Pls Blake, I really need your help

[@Jojomomo236666]

Great explanation Blake, and appreciate the speed of your delivery. First video in a long time I didn't need to scrub through constantly. Quick question - using a lookalike audience based off a custom audience, is there a way to target a local area, such as a suburb or city, rather than an entire country? For a local service based business that doesn't sell products online. Many thanks.

[@TheBlakeBauer]

Glad it was helpful! Unfortunately no you can only select country since there are data restrictions in that country to make sure the audience matches. You would just create the LLA in the country & new target the city at the ad set level if you wanted to do that. Although Geographic targeting I wouldn't try to limit yourself too much since local areas will already have small audiences.

[@royscult9]

Brilliant video, thank you so much, just what I was looking for.

[@TheBlakeBauer]

Thanks for watching 🙏

[@seo97832]

Thank you so much for this video, that's what I was looking for. But I've three questions: > lookalike audience will work for the New Ad Account (Fresh Account). > I heard from so many youtubers that lookalike audience requires Higher budget as compare to normal audience setup. > fresh account I've so can I start the Lead Gen. campaign directly. I heard in 2024 because of AI integration we can start Lead Gen/Sales campaign directly (without any funnel).

[@TheBlakeBauer]

No problem! 1. Yes they will work as long as you have data to build custom audiences (lists, followers, etc) 2. I wouldn't worry about higher budgets. It's something you can test like any other audience 3. I'd start right away with your goal objective - if that's leads then start there yes. Although I'd recommend having a funnel in place for best results.

[@calvinee9676]

Thanks for the great video Blake! May I know if I only have around 20+ customers' data, can I still create lookalike audience pool from it?

[@TheBlakeBauer]

No it's not enough data, you need a minimum of 100 data points. I would start with interests in that case or LLA's based on another event.

[@calvinee9676]

@@TheBlakeBauer got it, thanks for your prompt response Blake!

[@jasonl5500]

Great Video, really appreciate it

[@TheBlakeBauer]

Glad it was helpful!

[@the.philosophical.scrolls.]

hey blake, are lookalike audiences still useful to use after the addition of Advantage Audience +? An example i can give is an LLA from a high-value customer list... what do you think?

[@TheBlakeBauer]

I would use LLA audience stacks & test that in 1 ad set vs. broad vs. interests stacks. That's what we're seeing working the best is stacking multiple audience segments in 1 ad set & letting Facebook optimize using that data.

[@pedramnz8057]

Hi Blake and thank you for your video ... question .. any advice on " Facebook prohibits using data obtained from public sources (like homeowner lists) for Custom Audiences if the data doesn't include explicit consent for advertising purposes " ? .... Thank you

[@TheBlakeBauer]

I upload lists from 3rd party software all the time - they are technically liable as it's not a public lists. So if you gather a list form something like Apollo.io then just upload it and let it rip.

[@pedramnz8057]

@@TheBlakeBauer Thank you

[@ivansaban8768]

Hi Blake! I'm not sure if I understood correctly... If my audience who purchased is from X country, can I use them as lookalikes for targeting another Y country and it will target similar people in the Y country?

[@TheBlakeBauer]

Unfortunately no you can only make lookalikes from at least 100 people in the same country. You can try to upload your list & create a lookalike for the country to see if it'll work l

[@jamesstafford6546]

Great video, thank you! Quick Question, at 3:35 it says about "Highest Value Passed: $297.00" and "Lowest Value Passed: $4.02", what does this mean? I get similar numbers but they range from $0.01 to $21.99

[@TheBlakeBauer]

Those are for the "Value" categories which is related to the amount of money customers have spent.

[@RichardBennett-sk5lke]

Thanks for the video!)

[@TheBlakeBauer]

Your welcome, thanks for watching!

[@jasonl5500]

Would it be better to import purchasers info manually via csv? My pixel has about 250 purchases last 60 days, but I have over double that from my shopify page

[@TheBlakeBauer]

No I would just continue off of pixel data coming in from your campaigns.

[@MartinBenesCreative]

Very good video. Well explained.

[@TheBlakeBauer]

Thank you for watching! What were you hoping to learn on LLA's?

[@Novashinekuwait]

i went to create a look alike audiance from my recent traffic ad and its saying i dont have enough data even though i spend a $140 and i have 700 clicks from it. what do i do?

[@TheBlakeBauer]

You typically need 100 data points in the same country to create an LLA so make sure it's the same country & try to get a bit more traffic to your website

[@ZekaliaClientAccountManager]

Can we access the Lookalike Audience when boosting?

[@TheBlakeBauer]

No boosting doesn't have that feature it just uses facebooks AI

[@combatjones4832]

Thank you, Blake Bauer.

[@TheBlakeBauer]

No problem!

[@qamarzaoul5310]

I mean, if I used the $100 per day budget for my original campaign that got me sales and purchases, what should be my budget for lookalike audience?

[@TheBlakeBauer]

I'd test some new ad sets in the original campaign that's working with some LLA.

[@szekinchan3481]

thanks for the video! i tried to set up but received an error message: Invalid parameter in the Create a Special Ad Audience step. Not sure what's wrong

[@TheBlakeBauer]

Not sure exactly, I'd look up another video on that. Probably the column names if I was to guess

[@allinredriskstrategies]

How can I just simply upload a current client list of lookalike leads that I have already purchased?

[@TheBlakeBauer]

You do the same, just upload to custom audience

[@4527442]

Thanks!!

[@TheBlakeBauer]

Welcome!

[@Crypto_Chris01]

Nice informative video, Thanks

[@TheBlakeBauer]

You're welcome, thanks for watching!

[@mikek6998]

7:20 Import List > 9:20 Creating Lookalike from Customer list > 10:00 Creating ads from the lists

[@TheBlakeBauer]

Thanks 💪

[@qamarzaoul5310]

Shall we use the original budget (first time campaign) for lookalike audiences?

[@TheBlakeBauer]

You can test a new campaign, however, I'd recommend for audience testing to just add additional ad sets into the same campaign you already have setup with the top ads.

[@qamarzaoul5310]

@@TheBlakeBauer Thank you so much. Makes sense.

[@iaguilerar]

super useful

[@TheBlakeBauer]

Thanks!

[@user-xu1bx1kp3u]

Is it possible to set up look a like audience when getting leads?

[@TheBlakeBauer]

Yeah you just use a LLA for the targeting but make the campaign objective "Leads".

[@revenuecandiesmarketingagency]

Even in 2024? ⭐ TY

[@TheBlakeBauer]

Yup

[@ry-uh3yp]

Do you need 1000 emails from 1000 customers who bought from you to do this?

[@TheBlakeBauer]

It's ideal but you can also use cold lead lists you buy.