How To Create Facebook Lookalike Audiences

[@BenHeath]

Thanks for watching guys :) WATCH NEXT: Facebook Advertising Is About To Change BIG TIME! kzbin.info/www/bejne/iWW2moadatisqNE

[@danielsoutherland]

Hi Ben! Do you have plans for an updated video on adding client pages and client ad accounts to your (an agencies) business manager. With all the recent changes it seems it has become quite a bit difficult/confusing getting clients drip properly and quickly. Love the info you put out! Thank you for what you’re doing for this community!!

[@brandon.myrealtor506]

Would love a video regarding Special Ad Audiences and Credit based companies like housing and car dealership. They are not allowed post October 2022…how would you approach this. We deal with many dealerships with finance offers and this will be a challenge moving forward. @benheath

[@Dani-kw7lz]

Ben dosen't get enough credit for the amount of value he has on this page. Meta should truly reward him with something, he is giving ton of value for free.

[@Coachjay]

I agree

[@misquotes__]

Seriously! This page is a life saver!

[@arcticdesertlife]

so thankful for you making this video! Youre a pro!! Subscribed

[@BenHeath]

Thanks for the sub!

[@fant64ez82]

I know this specific video has aged, but the amount of knowledge i've extracted from it, is so much that idk how to thank you, quite seriously.

[@mgalvo3849]

Thank you so much, very helpful. I'm going to set my first ads up this weekend. I will report back with the results.

[@rankingacademy]

And another brilliant tutorial!!!!

[@DreamLegacyMarketing]

Bro I learned more in this video than I did in my digital marketing certification class on lookalike audiences. Great video!

[@BenHeath]

Glad it was helpful!

[@stewartv6859]

This is such great content - for free!! Excellent explanation of lookalike audiences. Thanks!

[@BenHeath]

Glad it was helpful :)

[@jTi11]

Really valuable stuff, Clear explanations and demonstration. Thankyou Ben! 💯💯

[@BenHeath]

Glad you liked it :)

[@stefalaoui6578]

Hey Ben, Thanks got this deep explanation of the lookalike audience setup. I have a quick question: - I have watched your other video on setting up costum audiences but you said to include all this costume audiences in ONE AD SET ONLY rather then a costum audience per one ad set. - However here in this video you are mentionning to create a different adset for each lookalike audience. Could you please clarify on this? And either I need to put costum audience + lookalike audienxe in the same ad set?

[@saramudallal]

Dude thank you so much! this has been the most informative youtube video Ive ever seen on making FB audiences

[@BenHeath]

Glad it was helpful :)

[@akbarkahn]

Has to be the best and most informative video I have ever watched . Thank you

[@uchennamaduabuchi5823]

Hi, first time here. First, thank you for explaining this in the simplest way possible. Second, I have a question. I created the Lookalike audience for both regular posts and videos. I mostly use IG for my ads. After going through what you said, the lookalike audience isn't appearing on the IG ad page. How do I go about this, bearing in mind both the FB page and IG business accounts are connected?

[@StuartMacadam]

It's great that you put this video up Ben because I'm finding many customers are still, like Jay Gatsby, living completely in the past. The good old days are gone and to survive the here and now, they need to adapt.

[@BenHeath]

That's the nature of the beast with such a dynamic industry :)

[@StuartMacadam]

@@BenHeath Here here.

[@DJTictoOfficial]

probably the most thorough video on FB lookalikes out there, cheers again Ben keep rocking 👏

[@BenHeath]

Thanks a lot :) Happy to help

[@francischua921]

You save my business, dude. Great work. Thanks a million!

[@BenHeath]

Glad I could help!

[@tehtarik9102]

I literally just started exploring LA! Thanks Ben, you are a wonderful human being. Cheers!

[@BenHeath]

Happy to help :)

[@ThriveTrainingForWarriors]

Amazing video! 👏 I'm looking to run an ad for my pt gym. Normally I run lead ads with dynamic content. I'm thinking of running a fresh lead ad and a lookalike audience at the same time. Would this be worth while or waste full?

[@BenHeath]

Thanks :) No I say that's worth a test

[@luckypaws.stotomas]

Thank you so much, When using a Custom audience, should I change the conversion to Messaging App or should I keep it as is when setting up a Facebook page ad?

[@chenahbahia6417]

Thank you soo much it was more than helpful the same as all the videos I've watched before on your channel. you're the best.

[@BenHeath]

Happy to hear that!

[@swarajdigitalmarketing]

Hello, I am from India, I am searching how to create lookalike audience, your detailed description helps me to give a good idea. I subscribed your channel.

[@behrensf84]

Wow! The user really is the product! And Facebook has a great product!

[@shaoqianghuang6767]

Hi Ben. Nice video!! may i ask you a question about 'madid'? What is madid for? can I leave it blank?

[@GrowWithWill]

Hey, this is amazing. You've introduced us to a powerful tool for better Facebook ad targeting. Just right under our noses. Thanks, Ben, for pointing it out!

[@BenHeath]

Glad it was helpful!

[@الترجمةالصحيحة]

I'm not sure if you're gonna read this But I can't thank you enough Ben. U deserve the world for the amount of info ur giving for free. U truly deserve the world💗Love from Algeria 🇩🇿💗

[@BenHeath]

Thank you very much! I’m very happy to help :)

[@sohanibanerjee]

Very detailled video. every steps explained. Thanks a lot buddy.

[@dedanmwaura1590]

Thanks Ben. Following you from Kenya Africa

[@ameliaturek8419]

As soon as i have the funds, i am tipping you. Unreal advice thank you!

[@BenHeath]

Awesome :)

[@MasterPassiveIncome]

Terrific video Ben! Thanks man!

[@BenHeath]

Glad you liked it :)

[@timzinselmeier5690]

Love this video. I am in the real estate business, so just want to create a look a like audience for the city I am a realtor in. Looks like the most granular level we can get in the country level, not the city and state level. Is that right or am I doing something wrong?

[@ismetfitri9683]

Thank you so much, very helpful.💪💪💪

[@jaiandbharat35]

thanks a lot dude. you really provide great value. most people would have charged a lot of money for the knowledge you provide for free. thanks.

[@BenHeath]

Happy to help :)

[@rainierdesilva7339]

A little late to the party but this was really helpful Ben! Thank you!

[@BenHeath]

Glad it was helpful!

[@tarekhamzi2355]

Really great, I'm learning a lot with you Ben, thanks very much !!

[@BenHeath]

Happy to hear that :)

[@fwpure0153]

Thanks Ben... always helpful and easy to understand!

[@tfcdemigod1415]

Great Video!! and Very good explanation about LookaLike Audience.

[@BenHeath]

Thank you :)

[@sangitodeva]

Hi Ben. Thanks again for such great video. Could you talk a bit more about why customer list data lost efficiency after iOS 14.5? I get the pixel dynamic, for meta simply can't track people anymore. But, for instance, all my customers leave their full name, city, email and Whatsapp number. I upload all this info on my customer list. I can't get though how iOS 14.5can damage that. Learning a lot from you. Thanks

[@alexandernicklasson3836]

Also wondering this. Should not affect the effectiviness.

[@julianpower]

Super video! Thanks Ben...

[@BenHeath]

My pleasure!

[@fotografhq]

Amazing video and a great source of information! Thank you so much!

[@BenHeath]

Glad it was helpful!

[@ronrozen2105]

If I am targetting for app download and it doesn't matter from what country the user downloads the app. Can I use only the LookAlike and that's it? Without specifying the specific country for the targeting. Thanks! Great videos!

[@hrudayendrakarnik2039]

Awesome Ben, I love your content, super helpful!!! Just 1 question, I have been running Facebook lead generation ads for a couple of months for different real estate projects now, however I have been getting 90% of fake leads. Is there anyway I can reduce it. Please help.

[@BenHeath]

Glad to hear it - I've actually got a video coming out about that tomorrow :)

[@hrudayendrakarnik2039]

@@BenHeath That's great 👏Looking forward to watch it

[@jinkazama2555]

Thank you Ben, extremely helpful

[@الترجمةالصحيحة]

Hey Ben! Shall I be worried about the red bar of the audience being too specific and Facebook recommending making the broader !? Thanks

[@sgkrasts]

LOVE-YOUR-VIDEOS. Thank you! II sell two products with a campaign for each product (since the messaging is quite different and the audience is slightly different (sometimes overlapping tho)). I have one instagram page (and one FB page). Do I use the same LAL in each of my different ad campaigns? Or use it with my product with the larger audience? Something else?

[@neelamkaur656]

I've been working through your videos for the past 6 hours today :o Question! If you have a new product launch, would it make sense to create an add that has an audience of your email list + the lookalike audience of the email list?

[@BenHeath]

Wow :) Sure I'd leverage both those options.

[@PitchME-xv6eh]

hi Ben. Is look alike customers list we import got the advertisement, too? Or just the type of audience who are looked-alike my customers (the uploaded list)? Thanks Ben, really appreciated.

[@nencina87]

Hey Ben, Does Lookalike audience work with only phone numbers? I understand that FB will have less info without the email. In South America, people don't really share their email.

[@BenHeath]

You won't get as good a match rate on the custom audience and the resulting LAL will be less accurate. I would still test it though.

[@luiscosta6169]

Great information!!! also, if my business changed its retail location to another city, the audience I built in the old area, can I bring it as a lookalike audience to the new location? will Facebook know not to use their location as a variable?

[@jinkazama2555]

Oh one more thing Ben, does it matter if i put the locations IN the lookalike set up? or do i add the locations in the Ad set? Does it make a difference? because i selected all countries IN the lookalike setup at 1% (over 250k)

[@nbboutique4291]

Hi Ben Thank you for your efforts am going to create the first ad’s today ❤️

[@BenHeath]

Best of luck :)

[@LakeMacDonald]

Thanks for the video. If you plan on targeting multiple countries, do you need multiple LAL audiences? Or can you include them all under the same audience?

[@GreggOliverBass]

I'm sure I will have questions once i start using this, but it is remarkable

[@kubakubiczek]

Hey Ben, these are great insights to lookalike audiences! Just one question - would you recommend using multiple lookalike audiences in one adset? For example adding lookalike facebook engagers AND lookalike facebook video viewers AND lookalike instagram engagers AND lookalike instagram video viewers in one adset?

[@BenHeath]

Thanks a lot :) No I separate the types of LAL into different ad sets

[@launchdealer4509]

Great Video! One question. When you set up the custom audience for facebook page set to "Accounts Center accounts who engaged with any post or ad", does it start collecting from that day forward or does it include all the people that have interacted with your posts and ads in the past?

[@BenHeath]

Good question - it'll be able to collect data from the past as it is all within platform.

[@BhavinBhadresa]

Hi Ben, on one of your Custom Audience videos, you suggested putting ALL your custom audience lists in as suggestions on the Advantage+ section as the Meta machine will know what to do and target the most relevant first. Is this not the case for Lookalike Audiences? Can you not simply but all of them into one Ad Set for ease? Thanks : )

[@amrismail9405]

Hello Ben. Amazing videos and very informative. I have a problem at the moment after creating a lookalike audience I can't use them in the targeting for my special ad housing campaign and i don't know why. do u have an explanation.

[@fayaz3411]

Hey ben really useful and interesting, Thanks for the explanation

[@BenHeath]

My pleasure :)

[@debonair6322]

Nice tut Ben! which is the best campaign I can use to drive customers to my whatsapp for sales of goods?

[@artsiomsinichenka1415]

Thanks a lot for the video! Very informative! Just one quick question. If while creating the Lookalike Audience I put the UK as my audience location, do I have to put the same location within the Ad set as well or can I just leave the location field there empty? Thank you very much in advance!

[@mayachess4074]

Thank you so much for this. You are a godsend

[@drishyamurali6934]

very good informative video

[@BenHeath]

Glad you liked it

[@wisdomeyes]

Hi Ben, Thanks for this amazing stuff. I have one question. Can we change the location in the adset if we want to target specific areas or cities? Looking forward to hearing from you.

[@BenHeath]

Yes you can :)

[@NimrodBenYehuda]

Hey Ben, thanks for sharing! i have a question though: as i know, faceook recommends on seed of 100-5,000 people for good LAL list. did i miss something? you recommended opening website audience with retention of 180 days and it's sound too much. thanks for your help !

[@pjroberts2010]

Thank you for this video. Really grateful for the time and energy you put into making these helpful tutorials. Very helpful, clear, and straight to the point, hence why I subscribed. I was always a little confused about what percentage I should select as I'm targeting the Cardiff area. I've been using 1%, so now I'll try 10%. Keep up the good work!

[@BenHeath]

Thanks a lot :) Yep for that size area you want 10%

[@usamobilemechanics9890]

@@BenHeath Hi great video, i have a question. Whenever i change my lookalike percentage to a broader number meta does not give me an estimated reach size, why is that?

[@blackenwhite321]

You are such a blessing!

[@RuthPhiri-jq5px]

Thanks very clear and helpful.

[@BenHeath]

Thanks a lot :)

[@abalosjennicaaang]

Hi Ben that's a good content new approach using LLA. I have a question if you already created a 1% lookalike video views location United Kingdom should I put the location in the adset level or its okay yo leave it with no location? since you already set the location of your LLA when you're creating it

[@BenHeath]

You still want to add the country at the ad set level - Facebook will usually make you do so.

[@Leealfasi19972]

hey ben thank you for this video! i have a question - once i made source audience and on the EXCEL list that i provided there are under 100 people - facbook wont let ,e make "lookalike" audience?

[@sharmilanisoft5247]

Thanks for the great and valuable content! I have one question if I create Lcl Audience for location in the audience section, do I need to create the location again in the ads manager target option?

[@BenHeath]

Yes I would recommend that you do :)

[@lifeoffuad]

Thanks for sharing, it helped me a lot. May God bless you :)

[@BenHeath]

You're welcome :)

[@muhammadahsan5815]

Can I know that the orders of videos in playlists are ok Cuz some videos are older and they are on top and latest are after that.Is this mistake or this order is correct

[@diametricdata5103]

I tried to create an audience from my Facebook video views, but it showed that I didn't have any views. I schedule videos with Creator Studio on the Instagram tab and then click the box to share on my Facebook page that's connected to my Instagram page. That way, I only have to upload the video once and it posts on both platforms. So I was able to create an audience from my Instagram video viewers, but not my Facebook video viewers. I would assume these are 2 separate groups of people, so I'm not sure how to find my Facebook video viewers in Ads Manager. Any ideas? Do I have to upload the video twice in Creator Studio (once for Instagram and once for Facebook) in order to see the views for each platform's videos in Ad Manager? That seems like a lot of work and time given my internet is super slow! Thanks for your help! Awesome videos - I'm learning a lot from you!

[@Test72020]

Thanks for the great content! I have a question, if I want to advertise only on IG and use 1% LaL, do I need to look at the Estimated audience size after my settings and see if it's still higher than 250k? In case is smaller better using for example 2% LaL?

[@BenHeath]

You are very welcome - yes I would and if it is smaller you can increase the percentage

[@Test72020]

@@BenHeath thanks!

[@andrei200287]

Amazing t-shirt. What is the brand name?

[@binhle-bj4qg]

Hi Ben, I want to trouble you with a question about Audience size and Conversion rate. Do you think Broad audience targeting (50m-100m) with a small relatively budget (100-200 usd/ day) results in a lower conversion rate, at least in the early phase? I’m running a campaign for a product with broad appeal, using broad targeting but I notice the conversion rate is lower than the campaign with interest targeting (1% vs 1.5-2% target interest). Maybe the audience is too broad (thus cold audience) compared to the small budget

[@anneranga394]

thanks Ben!, this is the info that I need :)

[@BenHeath]

Happy to help :)

[@NikNik-px2jz]

Hey man, if I am the master in Fb ads, how long does it take to learn google ads? How difficult it is than Fb ads.

[@AustinNash]

Great one to rewatch, thanks Ben. How would I create a lookalike with people that started a conversation with a messenger ad? Not the lead forms.

[@BenHeath]

You are very welcome. You can go with the Facebook Page custom audience option. From there you can create one of people that have messaged your page. Then create a lookalike from that.

[@maradyhang42356]

Hello If I don't have customer list in excel, what should I can do? and How to get excel list of customer? Thanks

[@joshuaoleshe2186]

Thanks for sharing 😊

[@BenHeath]

You are very welcome :)

[@TonyMontana-bg6hm]

Very useful video. Cheers sir!

[@BenHeath]

Glad it was helpful :)

[@TonyMontana-bg6hm]

@@BenHeath if you have a full tutorial on fb ads please put the link here and if not please feel free to create 1 :)

[@tomassvitorka]

Fantastic video. Better than most paid courses.

[@BenHeath]

Thank you very much :)

[@김지원-k9x]

I'm a Korean fan of yours Add an ad account to your business I'm trying to create a custom audience from my customer list, but I've reached the maximum number of ad accounts. You can increase your limit by paying through your business account. Check your advertising account limits in Business Manager (go to Business Information in Business Settings). "No," is it possible that this video you uploaded can only be set up by people who can already advertise?

[@ramilrahimzada4559]

Super clear. Super detailed. Got all answers to my questions! Thanks a lot!

[@BenHeath]

Glad it helped :)

[@gideonorupete]

Hello Ben. I dont know if this is appropriate to ask... But what of a situation where I'm just new into all these and I don't have previous audience or customers from which I can create a lookalike audience from. How can I get to show my ads to the right people then if I'm not sure yet of which type of people will convert?

[@BenHeath]

Sure :) In that scenario I would start with interest targeting options.

[@afrarslan]

Hi @Ben this is great stuff, extremely useful! thanks a lot! I have a target specific question, If I am to target a specific religious group in any given location, what's the best plan for creating lookalike audience?

[@Ferdicon]

Excellent

[@BenHeath]

Thank you so much 😀

[@contramestreligeiro]

hey Ben if im trying to promote a local ad via a lookalike audience can it be done at a city scale? because fb only lets you target region or country...

[@BenHeath]

Yes you can - just go with a large percentage. By the way, you can target nationally or internationally if you want to.

[@JoshGrant-q9m]

Do you have a video around the topic of collecting customer data to be automatically inputted into a crm/excel

[@martinofit]

I don't see a section the customer list that says "Facebook User ID" or "Instagram User ID" I only see "Facebook App User ID." Can I put someone's Facebook ID in the "Facebook App User ID" section...Or will that screw up the process of finding the right person?

[@rattyvibes326]

thank youuuuuu so muchhhh ben

[@darryllyh]

do i have to create whole new ad set to run lookalike audience or go into my existing ad set and remove my detailed targeting and add the custom audience? thanks!

[@1226CT]

I'm a beginner and have only run 3 Ad Campaigns. I've never selected a look a like audience. I haven't had many people purchase or visit my site. As a beginner. Is selecting Look a Like audience my best option for my next campaign ?

[@abrahangarcia8729]

So crazy that you uploaded this because I had planned on watching one of your older LAL videos today! QUESTION: I noted that you recommend using one LAL per ad set for the reason of being able to distinguish the low and high performing LALs. However, one of my clients has a $4,000 monthly budget. Right now I have them setup with a stacked 2% LAL ad set (using the old priority order) that is not performing so well after about a month of running. Do you think my next best move is to either 1) tighten up the LAL percentage to 1% OR 2) breakdown the stacked LAL ad set to just include one LAL audience and test one LAL audience at a time (not sure if I should test more than one at a time given the rather small budget)?

[@juliuspreloznik7236]

Depends on how much data you have in your custom audiences each LAL was created from

[@tidalhook2920]

Hey Ben, I have 3 campaigns with multiple ad sets, would you suggest testing lookalike audiences on your worst or best performing campaign according to ROAS?

[@BenHeath]

I would probably test new stuff in your best performing campaigns :)

[@omermir5827]

Hey ben. Thanks for the support always. I have two questions i am struggling with. Does LAL includes the main audience itself? and should we test video/picture/carousals in one ad set, as videos mostly takes all budget.

[@BenHeath]

Happy to help :) No LALs automatically exclude the source audience. Yes I would have multiple ad formats in one ad set. If video is getting most of the budget that's probably because it's performing best for you.

[@omermir5827]

@@BenHeath possible to have a review of my ad account by your team? friendly budget pls :)

[@tobynwoke4861]

Hello Ben. Thank you for your help. But after creating Lookalike audiences, I do not see my lookalike audiences at the ad set level. I only see my created custom audiences, but not my lookalike audiences at the adset level. What do I do?

[@Whatdavidsaid]

Brother!, Thank you very much for the info!, I tested my campaign with 7 ads I did split each ad to 6 segments put 5usd per ad =200usd daily, the past 2 days I did 1800usd on profits. THANK YOU!.

[@sticksinc5643]

Hey Ben, I pulled email list (0 orders) and customer list (1+ orders). Can I upload ALL emails associated or do I need to omit emails that are not subscribed? Thanks!

[@ryano9686]

What is the thought process on 1% Lookalike for United States, but then you are using that LAA in a targeted area of a city with a 50 mile radius? So if that "City +50mi" has 500,000 people, is your audience now 5,000 people? Or is it that initial 2.7 million, and the 1% doesn't translate over directly mathematically. Maybe for example, of the 2.7 million, 380,000 of the 500,000 live in your "City +50" area.